Shows
Between2BsThe Smart Money Is on Data: Equifax’s Erik Trusler & Michael MarinoEquifax experts Erik Trusler & Michael Marino reveal how AI + alternative data is leveling the playing field for SMBs. Learn how "thin file" businesses are becoming visible through utility, telco & merchant data beyond traditional credit scores.
2025-10-2922 min
Between2BsThe AI2SMB Playbook You’ve Been Waiting ForB2SMB partnership experts Kelly Benish & Bernhard Friedrichs break down the shift from transactional to strategic partnerships. Learn why the future is about education, implementation, and treating AI as a collaborator.
2025-10-1542 min
Between2BsIs AI Still in Diapers?Top SMB Tech Influencer John Lawson has thoughts on AI2SMB. From his early days showing how to tie bandanas on YouTube, to today’s bestseller, The Ultimate AI Marketing Manager, John’s surfed every major tech wave since 2000, and he's talking why 77% of SMBs are still in their AI infancy.
2025-10-0849 min
Entrepreneur ConundrumFrom Dorm Room to 125+ Employees: How Queensboro Scaled Custom Logo Apparel for SMBsGuest: Fred Meyers, Founder & CEO of QueensboroLinks:Website: www.queensboro.comFacebook: https://www.facebook.com/queensboro/Instagram: https://www.instagram.com/queensborousa/Episode page: https://entrepreneurconundrum.com/fredmeyersIn this episode:(00:00) Intro — spotting a premium polo gap and building from scratch(02:35) Why Queensboro is B2SMB (marketing-first vs. enterprise sales)(04:14) The $4.95 first-order offer and trust-building guarantees(06:07) Shipping realities: continental U.S. free shipping and reliability(07:25) Lessons from economic turbulence & organizational vulnerabilities(09:40) Why move HQ to Dallas—and...
2025-10-0638 min
Between2BsA Hard Conversation About AI2SMBTech Pros from Vcita & AWeber reveal why 70% of small businesses feel "completely unprepared" for AI, but are they simply unprepared for the AI Big Enterprises are building for and selling to them? What if those same builders and sellers did the hard work for SMBs? Buckle up for the answers!
2025-09-2452 min
Between2BsEscaping Death Valley: Filling the Gap Between Marketing & SalesIn this episode, Dave Walker speaks with Steve Prestidge from Centerfield about the evolving $2.5T B2SMB marketplace, the ever-growing challenge of winning, keeping and growing Small Business Customers at scale, and the ever-present “Death Valley” between enterprise marketing and sales. The conversation also touches on the importance of trust, the future of buying through comparison and deals, and how businesses can navigate the complexities of AI2SMB go-to-market.
2025-09-1735 min
Between2BsErik Day, SVP of SMB, on How Dell is Solving AI Tech for Small Business90% of SMBs want AI, but only 15% implement it. Dell's Erik Day reveals why most companies get AI go-to-market wrong and shares battle-tested strategies for moving prospects from experimentation to scale. Essential listening for tech sales pros.
2025-09-1039 min
Between2BsVerizon Business’ AI2SMB Product Team on Keeping It SimpleWe’re back with this week’s Summer of AI edition of the Between2Bs podcast. I’m your host, Dave Walker of the B2SMB Institute.On this week's Between2Bs podcast, Randy Rector and Derek Peabody - Senior Directors of Product Development for Verizon Business - discuss their first AI offering for millions of Small Businesses: answering customer’s FAQs 24-7 via AI-enabled text. LISTEN NOW!
2025-07-1037 min
Between2BsThere’s an AI in CommercePayPal’s new SVP of Product and Technology, Raj Mukherjee, joins us to talk the transformative impact of AI on commerce. From his years at Microsoft, Google, GoDaddy and Indeed, his perspective is a rich one, as he talks challenges and opportunities of AI2SMB, and the importance of leadership in navigating these changes. Buckle up!
2025-06-2741 min
Grand Slam Journey84. Maciek Szczesniak︱Unleashing SMB Growth Through TrustPicture this: a technology salesperson walks into a meeting armed with impressive specs—gigabytes, terabytes, processing power—only to face a small business owner who simply asks, "What will this do for my business?" This fundamental disconnect lies at the heart of why so many technology companies struggle to serve the massive small and medium business (SMB) market effectively.In this conversation, "Magic" Maciek Szczesniak draws from his 25-year journey through Compaq, HP, HPE, and as a Chief Growth & Strategy Officer at B2SMB Institute to unpack the critical differences between enterprise and SMB technology sales. "SMBs don...
2025-05-241h 21
Between2BsAre We AI2SMB Ready? Brian Moran on the State of the MarketBrian Moran's Small Business Edge podcast reaches 100+ countries and has engaged 100,000+ SMBs. We explore AI2SMB readiness - and apparent roadblocks - with Brian, who believes: "Enterprise AI solutions don't fit small business realities. To move beyond early adopters, we need a playbook." Join us for a tour of that Playbook.
2025-04-2345 min
Between2BsStorytelling for AI2SMB SuccessChristopher Rubin of BrandMultiplier.ai shares how to transform AI solutions into compelling stories - stories that resonate with small businesses. As a widely recognized Marketing guru, he lays out techniques to communicate AI's value, moving beyond technical jargon to create narratives that drive mass adoption and sales success.
2025-04-1638 min
Between2BsCo-Founder of Housecall Pro on the Importance of SMB CommunityHouseCall Pro's co-Founder Roland Ligtenberg shares how building a genuine Community of local service pros transformed their platform into an essential business tool. That tool is handier than a hammer or wrench, used an average of 7.25 hours daily by 100K+ users. His pragmatic “Community-led Growth” playbook drives success via deep user connections, multiplying the power of solo-preneurs into a vibrant growth-driving customer base. He’s one of our keynote Speakers at our Sonoma Leaders’ Forum - Join us on this latest episode of the Between2Bs podcast.
2025-04-0951 min
Between2BsFirst Principles of Partnership: Expert Bernhard FriedrichsWhat’s a “Partnership Strategy Architect”? Bernhard Friedrichs shares 20 years of insights on building capital-efficient growth through smart B2B partnerships. Learn why some fail, how others thrive, and how to unlock real collaboration. A must-listen for anyone working in partnerships. LISTEN NOW!- LinkedIn: https://www.linkedin.com/in/bfriedrichs/- Knowledge Hub: https://pro.partnerstandard.com/- Newsletter: https://news.partnerstandard.com/- Publication: https://firstprincipleled.com/- Partnership Architecture Screening: https://partnerstandard.com/partnership-architecture-screening/
2025-04-0244 min
Between2BsWSJ Best Selling Author Sangram VajreBetween2Bs Podcast: WSJ Best Selling Author Sangram VajreJoin us as B2B “Top 21 Global Marketing influencer” Sangram Vajre unpacks his proven Go-To-Market (GTM) framework from his WSJ bestseller, “Move.” Drawing from his career building breakouts, including two $100M+ exits, he shares how businesses at any stage can adapt and thrive in today’s rapidly changing $2.5T B2SMB marketplace.Always a fun ride, expect to be enlightened, engaged and entertained!
2025-03-2053 min
Between2Bs"Invaluable Verbatims: SMBs Unplugged” Talk Alignable 360“Invaluable Verbatims: SMBs Unplugged” Talk Alignable 360Between2Bs explores Alignable’s new “360” networking features with three small business owners. The platform helps them find quality prospects and partners within Alignable’s 9.5M-member network. Users praise its ability to create meaningful connections based on real-time data rather than random networking.
2025-03-2037 min
Between2BsSelling SMB Tech Since 1997: Chris ShankSelling SMB Tech Since 1997: Chris Shank on Between2Bs PodcastChris Shank, Verizon Business VP with 27 years in SMB sales, shares insights on winning customers amid AI disruption—a revolution not seen since the internet’s early days. His analytical approach and “plain-speak” expertise offers valuable perspective on successful B2SMB tech sales in today’s rapidly evolving marketplace.
2025-03-2039 min
Between2BsTwo Builders Talk Building AI2SMBBetween2Bs Podcast: Two Builders TalkBuilding AI2SMBOur latest Between2Bs welcomes VP of Product Marketing Rachel Nulman-Schapiro (vcita) and CPO Chris Vasquez (AWeber) to discuss AI in the B2SMB marketplace. They’ll explore SMB adoption patterns, implementation strategies, managing rapid innovation, and future product development talent needs in this “Builders’ banter” about AI2SMB.
2025-03-2051 min
Between2BsWSJ Best Selling Author Sangram VajreBetween2Bs Podcast: WSJ Best Selling Author Sangram VajreJoin us as B2B “Top 21 Global Marketing influencer” Sangram Vajre unpacks his proven Go-To-Market (GTM) framework from his WSJ bestseller, "Move." Drawing from his career building breakouts, including two $100M+ exits, he shares how businesses at any stage can adapt and thrive in today's rapidly changing $2.5T B2SMB marketplace.Always a fun ride, expect to be enlightened, engaged and entertained!
2025-03-2053 min
Between2Bs“Invaluable Verbatims: SMBs Unplugged” Talk Alignable 360 on Between2Bs Podcast“Invaluable Verbatims: SMBs Unplugged” Talk Alignable 360
Between2Bs explores Alignable’s new “360” networking features with three small business owners. The platform helps them find quality prospects and partners within Alignable’s 9.5M-member network. Users praise its ability to create meaningful connections based on real-time data rather than random networking.
https://youtu.be/5mwMTJSgYBQ?si=qXi16uP5YCZlC0M-
2025-03-1937 min
Between2BsSelling SMB Tech Since 1997: Chris Shank on Between2Bs PodcastSelling SMB Tech Since 1997: Chris Shank on Between2Bs Podcast
Chris Shank, Verizon Business VP with 27 years in SMB sales, shares insights on winning customers amid AI disruption—a revolution not seen since the internet’s early days. His analytical approach and “plain-speak” expertise offers valuable perspective on successful B2SMB tech sales in today’s rapidly evolving marketplace.
https://youtu.be/RmIncBiwqLw
2025-03-1239 min
Between2BsTwo Builders TalkBuilding AI2SMBListen to the Latest Episode of Between2BS: Two Builders TalkBuilding AI2SMB
Our latest Between2Bs welcomes VP of Product Marketing Rachel Nulman-Schapiro (vcita) and CPO Chris Vasquez (AWeber) to discuss AI in the B2SMB marketplace. They’ll explore SMB adoption patterns, implementation strategies, managing rapid innovation, and future product development talent needs in this “Builders’ banter” about AI2SMB.
Always a fun ride, expect to be enlightened, engaged and entertained!
Watch here, listen here or on your favorite podcast service!
2025-03-0551 minBetween2BsTwo Builders TalkBuilding AI2SMBBetween2Bs Podcast: Two Builders TalkBuilding AI2SMB
Our latest Between2Bs welcomes VP of Product Marketing Rachel Nulman-Schapiro (vcita) and CPO Chris Vasquez (AWeber) to discuss AI in the B2SMB marketplace. They’ll explore SMB adoption patterns, implementation strategies, managing rapid innovation, and future product development talent needs in this “Builders’ banter” about AI2SMB.
https://youtu.be/RVI8l7LD8Uc
2025-02-2851 minBetween2BsWSJ Best Selling Author Sangram Vajre on Between2BsListen to the Latest Episode of
WSJ Best Selling Author Sangram Vajre on Between2Bs Podcast
Join us as B2B “Top 21 Global Marketing influencer” Sangram Vajre unpacks his proven Go-To-Market (GTM) framework from his WSJ bestseller, “Move.” Drawing from his career building breakouts, including two $100M+ exits, he shares how businesses at any stage can adapt and thrive in today’s rapidly changing $2.5T B2SMB marketplace.
Always a fun ride, expect to be enlightened, engaged and entertained!
Watch here, listen here or on...
2025-02-2753 minBetween2BsBetween2Bs: WSJ Best Selling Author Sangram VajreBetween2Bs Podcast: WSJ Best Selling Author Sangram Vajre
Join us as B2B “Top 21 Global Marketing influencer” Sangram Vajre unpacks his proven Go-To-Market (GTM) framework from his WSJ bestseller, “Move.” Drawing from his career building breakouts, including two $100M+ exits, he shares how businesses at any stage can adapt and thrive in today’s rapidly changing $2.5T B2SMB marketplace.
Always a fun ride, expect to be enlightened, engaged and entertained!
https://youtu.be/5I_DAd4iAMY
2025-02-2453 min
Between2Bs10 Predictions For Transforming Customer Experience In 2025InfoBip CBO Ivan Ostojic shares his 10 predictions for Next-Gen Customer Experience, from foundational data infrastructure to Agentic AI to Conversational Analytics and Rich Messaging. Based on his recent Forbes Business Council column (and experience running a Global leader in omnichannel engagement), Ivan explores how business-customer interactions are about to be reshaped.
2025-02-1848 minBetween2Bs10 Predictions For Transforming Customer Experience In 2025Listen to the Latest Episode of
Between2Bs Podcast: 10 Predictions For Transforming Customer Experience In 2025
InfoBip CBO Ivan Ostojic shares his 10 predictions for Next-Gen Customer Experience, from foundational data infrastructure to Agentic AI to Conversational Analytics and Rich Messaging. Based on his recent Forbes Business Council column (and experience running a Global leader in omnichannel engagement), Ivan explores how business-customer interactions are about to be reshaped.
Always a fun ride, expect to be enlightened, engaged and entertained!
Watch here, listen here or on your favorite podcast service!
2025-02-1848 minBetween2Bs10 Predictions For Transforming Customer Experience In 2025
Between2Bs Podcast: 10 Predictions For Transforming Customer Experience In 2025
InfoBip CBO Ivan Ostojic shares his 10 predictions for Next-Gen Customer Experience, from foundational data infrastructure to Agentic AI to Conversational Analytics and Rich Messaging. Based on his recent Forbes Business Council column (and experience running a Global leader in omnichannel engagement), Ivan explores how business-customer interactions are about to be reshaped.
https://www.youtube.com/embed/xAHoi1iwu6o?si=oJdJzOAVe-ySFLRr
2025-02-1848 minBetween2BsForbes Advisor’s Managing Editor of SMBListen to the Latest Episode of
Between2Bs Podcast: Forbes Advisor’s Managing Editor of SMB
Forbes Advisor Small Business editor Bryce Colburn talks AI’s impact on SMBs, emphasizing its role as a competitive equalizer against the Big Guys. He highlights AI’s evolution from buzzword to practical tool, its potential for real personalization, and how it can enhance creativity as a “tireless teacher” that helps entrepreneurs explore and develop ideas.
Always a fun ride, expect to be enlightened, engaged and entertained!
Watch here, listen here or on your fa...
2025-02-1238 min
Between2BsForbes Advisor’s Managing Editor of SMBForbes Advisor Small Business editor Bryce Colburn talks AI's impact on SMBs, emphasizing its role as a competitive equalizer against the Big Guys. He highlights AI's evolution from buzzword to practical tool, its potential for real personalization, and how it can enhance creativity as a "tireless teacher" that helps entrepreneurs explore and develop ideas.
2025-02-1238 minBetween2BsBryce Colburn of Forbes AdvisorForbes Advisor Small Business editor Bryce Colburn talks AI’s impact on SMBs, emphasizing its role as a competitive equalizer against the Big Guys. He highlights AI’s evolution from buzzword to practical tool, its potential for real personalization, and how it can enhance creativity as a “tireless teacher” that helps entrepreneurs explore and develop ideas.
https://www.youtube.com/watch?v=UyTlO5dP640
2025-02-1238 minBetween2BsNewBie-2SMBs: Member Marketplace and SMB.coListen to the Latest Episode of
Between2Bs Podcast: NewBie-2SMBs: Member Marketplace and SMB.co
This week’s Between2Bs podcast features Cherie Edelson of Member Marketplace, whose building commerce hubs for small business groups, like ShopIowa.com, and Joe Brown of SMB.co, building a “Zillow for Small Business”, connecting SMBs looking to sell their business, and verified Buyers. Join us for insights into their innovative marketplace solutions!
Always a fun ride, expect to be enlightened, engaged and entertained!
Watch here, listen here or on your favori...
2025-02-0455 min
Between2BsNewBie-2SMBs: Member Marketplace and SMB.coThis week’s Between2Bs podcast features Cherie Edelson of Member Marketplace, whose building commerce hubs for small business groups, like ShopIowa.com, and Joe Brown of SMB.co, building a "Zillow for Small Business", connecting SMBs looking to sell their business, and verified Buyers. Join us for insights into their innovative marketplace solutions!
2025-02-0455 minBetween2BsBetween2Bs: NewBie-2SMBs: Member Marketplace and SMB.coBetween2Bs Podcast: NewBie-2SMBs: Member Marketplace and SMB.co
This week’s Between2Bs podcast features Cherie Edelson of Member Marketplace, whose building commerce hubs for small business groups, like ShopIowa.com, and Joe Brown of SMB.co, building a “Zillow for Small Business”, connecting SMBs looking to sell their business, and verified Buyers. Join us for insights into their innovative marketplace solutions!
Always a fun ride, expect to be enlightened, engaged and entertained!
https://www.youtube.com/embed/af4EEqw_R44?si=nb5gUm8xoJBJ8_Y9
2025-02-0455 minBetween2BsThe New Sell Of AI - The New Sell With AIListen to the Latest Episode of
Between2Bs Podcast: The New Sell Of AI – The New Sell With AI
Breakout AI-player Augment’s co-Founder Jordan Ritter talks to Dave Walker of B2SMBI about how his Team is building AI into the “New Sell.”
As our B2SMB marketplace explodes with new AI-based products directed at SMBs, are Sellers to Small Business applying AI to their own efforts to engage, qualify and close prospects?
We’ll explore what’s possible and what’s fast becoming must-have in a “next wave” sales envi...
2025-01-3053 min
Between2BsThe New Sell Of AI - The New Sell With AIWe’re talking with Augment.ai's co-Founder Jordan Ritter about The New Sell Of AI - The New Sell With AI. Learn how B2SMB sales pros can leverage AI tools for hyper-personalized outreach and dialogue, transforming how they sell to their SMB customers. An essential listen for anyone interested in the intersection of AI and modern sales. Listen now!
2025-01-3053 minBetween2BsBetween2Bs: The New Sell Of AI – The New Sell With AIListen to the Latest Episode of
Between2Bs Podcast: The New Sell Of AI – The New Sell With AI
Breakout AI-player Augment’s co-Founder Jordan Ritter talks to Dave Walker of B2SMBI about how his Team is building AI into the “New Sell.”
As our B2SMB marketplace explodes with new AI-based products directed at SMBs, are Sellers to Small Business applying AI to their own efforts to engage, qualify and close prospects?
We’ll explore what’s possible and what’s fast becoming must-have in a “next wave” sales envi...
2025-01-3053 minBetween2BsBest2SMB SPECIAL EDITION: Episode 8Listen to the Latest Episode of
Between2Bs Podcast:
Year in Review, Year to Pursue
B2SMB Institute’s CEO Dave Walker is joined by CGSO Maciek “Magic” Szczesniak to abbreviate the many hours worth of dialogue they’ve had on 2024 and 2025 in the world of Business-to-Small-Business.
Riffing off the expansive “Year in Review, Year to Pursue” now available for free download, Magic and Dave cover the waterfront of trends, developments, forecasts and more.
Sitting at the center of the Business-to-Small-Business ecosystem, they draw on the direc...
2025-01-1533 min
Between2BsBest2SMB SPECIAL EDITION: Year in Review, Year to PursueBest2SMB SPECIAL EDITION: Year in Review, Year to Pursue
2025-01-1533 minBetween2BsBetween2Bs SPECIAL EDITION: Year in Review, Year to PursueListen to the Latest Episode of
Between2Bs Podcast:
Year in Review, Year to Pursue
B2SMB Institute’s CEO Dave Walker is joined by CGSO Maciek “Magic” Szczesniak to abbreviate the many hours worth of dialogue they’ve had on 2024 and 2025 in the world of Business-to-Small-Business.
Riffing off the expansive “Year in Review, Year to Pursue” now available for free download, Magic and Dave cover the waterfront of trends, developments, forecasts and more.
Sitting at the center of the Business-to-Small-Business ecosystem, they draw on the direc...
2025-01-1333 min
SINERGÉTICOSPrincipios de NEGOCIOS “Probados” para crear una empresa EXITOSA | Martín Quirós | #361 SINERGÉTICOS🐝 ¡Sinergéticos!
En este episodio conversamos con Martín Quirós, empresario, consultor y conferencista especializado en pequeñas y medianas empresas (Pymes) y empresas familiares. Como socio de Quirós Consultores, firma con más de 40 años de trayectoria y presencia en México, Argentina y Costa Rica, Martín ha asesorado a cientos de empresarios en la profesionalización y crecimiento de sus negocios. Es autor de la obra "De Hijos a Líderes" que aborda la transición generacional en las empresas familiares. Además, ha capacitado a más de 15,000 dueños de empresas en toda Latinoamérica...
2025-01-021h 16
Twins Talk it Up PodcastEpisode 235: Beyond the Hype: Strategies for SMB GrowthHaving a thorough understanding of your ideal target market, being able to develop an effective strategic marketing plan, and managing finances are just some of the various elements necessary for any small to medium-sized business looking to have consistent success and growth. Savvy business owners take every opportunity to maximize their potential for success.
Maceik Szczesniak, Chief Growth & Strategy Officer with the B2SMB Institute talks about the importance of community to support and help organizations scale and succeed. With over 4,000 members, the B2SMB Institute bridges insights, partnerships, and resources to empower businesses...
2024-12-0624 min
Between2BsEpisode 7- Best2SMB Edition2023 Best2SMB Hall of Fame Inductee, Constant Contact, is ubiquitous in its e-mail offering to SMBs, but they’re not resting.
We talk to Sarah Jordan, the company’s Chief Marketing Officer, about the role that AI now plays in their current and future product.
Citing customer surveys and feedback, Sarah talks what’s working - and what’s not - while sharing a playbook for go-to-market strategies and tactics selling the value of AI.
Her bullish message: 88% of her SMB Customers are now using AI for marketing leverage in 1+ areas, with 91% finding success with AI-features and capabilities.
Are you selling...
2024-11-2026 min
Between2BsEpisode 6 - Best2SMB Special EditionJoin Dave Walker, B2SMBI Co-Founder, and Maciek “Magic” Szczesniak, newly appointed CGSO for the Institute, as they focus on “The New Sell” to SMBs.
As we learned at the recent Leaders’ Forum in Sonoma, AI-based features are proliferating in the products and services sold to SMBs. But are those features being sold effectively?
Citing recent research that highlights the “productivity gap” between large and small enterprises, Dave & Magic talk about the lag SMBs have suffered from when major new technology opportunities - like AI - arrive.
A reprise from August, tune in to hear how B2SMB Sellers can turn their SMB...
2024-11-1354 min
Between2BsEpisode 5 - Best2SMB Special EditionWith an SMB following of 3Mil+, Melinda Emerson is an Influencer's Influencer.
Her message (and best-selling book) is "Be Your Own Boss," and she is especially impactful with women entrepreneurs.
She's also worked with a number of Fortune 500 Enterprises who sell at scale to Small Business, assisting in successful marketing, selling and growth initiatives.
She gives a primer on how - and why - you should be working with SMB Influencers.
This Playbook is essential listening for reaching and engaging SMBs where they are!
2024-11-0626 min
Between2BsBest2SMB SPECIAL EDITION: Episode 3It’s only been 1 week since our Best2SMB Conference in Chicago, and it’s time to get in the middle of it with Best2SMB Award Winners, Nominees and Keynote Speakers!
Join Dave Walker, B2SMBI Co-Founder, and Maciek “Magic” Szczesniak, B2SMBI CGSO, as they interview the stars of our Fall event.
There was more than just a celebration of our 2024 Best2SMB Winners in Chicago: our jam-packed agenda focused on Small Business Customers, and what it takes to win their business. We continued the theme of our recent Leaders’ Forum in Sonoma, “The New Sell” to SMBs, but with a spe...
2024-10-201h 06
Between2BsBest2SMB SPECIAL EDITION: Episode 1It’s only been 1 week since our Best2SMB Conference in Chicago, and it’s time to get in the middle of it with Best2SMB Award Winners, Nominees and Keynote Speakers!
Join Dave Walker, B2SMBI Co-Founder, and Maciek “Magic” Szczesniak, B2SMBI CGSO, as they interview the stars of our Fall event.
There was more than just a celebration of our 2024 Best2SMB Winners in Chicago: our jam-packed agenda focused on Small Business Customers, and what it takes to win their business. We continued the theme of our recent Leaders’ Forum in Sonoma, “The New Sell” to SMBs, but with a spe...
2024-10-1854 min
How th Unf**k Your StartupZan Bennett on Navigating the Startup Ecosystem: Insights for Investors & FoundersOn the latest episode of How to Unf**k Your Startup, I had the pleasure of sitting down with Zan Bennett, Principal at Exactius Capital Management. With a wealth of experience in growth marketing and leadership, Zan has collaborated with world-class executives, strategic capital, and global teams to accelerate growth-stage companies into hypergrowth. His expertise spans a diverse range of sectors, including Consumer, E-commerce, two-sided marketplaces, and B2SMB SaaS. Prior to his role at Exactius, Zan owned and ran a company focused on scaling social impact ventures, which built lasting businesses from scratch across industries such as healthcare...
2024-06-1242 min
Between2BsLeaders' Forum Special Edition Episode #9 The Vision ShowThe Vision Show, featuring visionary Leaders - and Leaders’ Forum opening keynotes - Maciek Szczesnak, former global head of SMB for Hewlett Packard Enterprise, and Carlos, global lead for SMB at Accenture.
2024-05-131h 58
Between2BsLeaders' Forum Special Edition Episode #8 Innovation Powercast #3Innovation Powercast #3, featuring B2SMBI leaders building breakthroughs - Dave Raggio, intrapreneur-Founder of Intuit’s SMB MediaLabs, and Sarah Jordan, newly appointed CMO of Constant Contact.
2024-05-1357 min
Between2BsLeaders' Forum Special Edition Episode #7 Voice of the CustomerVoice of the Customer, featuring Dan Gliatta of Cargo Agency and Chuck Casto of Alignable, we’ll preview the live Small Business Owner Panel with Local Sonoma Entrepreneur, Cherri Pedrioli at the Leaders’ Forum, and discuss what we’re hearing from the Alignable Small Business network.
2024-05-111h 19
Between2BsLeaders' Forum Special Edition Episode #6 Innovation Powercast #2Innovation Powercast #2, featuring B2SMBI leaders building more brilliant breakthroughs, including Kush Shrivastava of Key.AI, plus Jordan Ritter and Daniel Cintra of Augment AI.
2024-05-111h 15
Between2BsLeaders' Forum Special Edition Episode #5 - Innovation Powercast #1Innovation Powercast #1, featuring B2SMBI leaders building brilliant breakthroughs, including Rachel Nulman-Schapiro of vCita, Inman Breaux of Hyros, and intrapreneur Tarang Luthra of Salesforce.
2024-05-111h 17
Between2BsLeaders' Forum Special Edition Episode #4 Enter the Zone of GeniusEnter the Zone of Genius , a free-wheeling interview with long-time SMB Influencer and Serial Entrepreneur/Publisher, Ramon Ray, plus a bonus segment with B2SMBI Partnerships Circle Co-Chairs, Kelly Benish of Constant Contact and Kate Daniels of Oracle Netsuite, talking - you guessed it - Partnerships!
2024-05-101h 05
Between2BsLeaders’ Forum Special Edition Episode #3 SalesSales Leaders Talk Sales with Rich Hargraves of vCita and Todd Mundy of Verizon Business.
2024-05-1059 min
Between2BsLeaders Forum Special Edition Episode #2 LeadershipSales from the C-Suite with Zahir Khoja, CEO of Wave and Eric Groves, CEO of Alignable.
2024-05-091h 11
Between2BsLeaders’ Forum Special Edition Episode #1 PartnershipsB2SMB Partnership Success Stories with Jim Fitzgerald, CEO of Taradel, and Vairavan Arunachalam, VP of Turbify talk their collaboration, then Christopher Shank of Verizon Business and Mitchell Groves of Alignable talk their partnership.
2024-05-091h 06
Wannabe AngelsInvesting in SMBs with Paul Strachman from SPAR Ventures [Ep 33]In this episode Harry speaks with Paul Strachman. Paul is an early-stage technology investor based in NY. After 8 years as General Partner at different funds (Red Sea Ventures, ISAI), Paul is now launching his own fund SPAR Ventures.SPAR Ventures is an early stage fund (Pre-Seed and Seed) investing in tech-enabled B2B companies serving the SMB market. Illustrative investments include Novo (neobank for SMBs), Tango (Product-Led Growth productivity tool) or Solo (super app for gig workers) amongst others.Paul brings a proven investment track record, deep operating experience as well as key B2SMB expertise through his existing portfoli...
2024-01-2430 minBetween2BsJanuary 10 Between2BsEric Groves joins us to kick off the new year with a look back on 2023 and a look ahead to 2024. His source is the 8.5 Million (!) Small Business Members of his Alignable network.
What are SMBs thinking? How confident are they? What are they planning to spend, and on what? Eric covers a wide range of insights into the Entrepreneur ecosystem that are invaluable data-points for planning B2SMB enterprise success.
2024-01-1041 minBetween2BsAugust Between2BsDave Walker, CEO of B2SMB Institute, is joined by Derek Ellington, EVP of Small Business, Wells Fargo talks about a common challenge for every entrepreneur: Money. How does it affect underserved communities? What are the solutions and the path forward?
Also joining us is Ciara McCoy of Meta's SMB Advocacy team. We'll cover a wide range of topics, insights, and experience that helped guide the social network giant's community platform connecting small business with each and their customers.
“The Listening Post” is back. Every month we’ll invite an SMB Insight Expert to share the latest research, insight, and perspe...
2023-08-301h 01
Between2BsJuly Between2BsDave Walker, CEO of B2SMB Institute, is joined by Mark Tina, the VP of Sales for Verizon Business talks about product adoption and Laura Goldberg, CMO of Constant Contact, who centers on building trust with the small business owners.
Also introduced is a new segment titled, “The Listening Post”. Every month we’ll invite an SMB Insight Expert to share the latest research, insight, and perspectives with what’s happening in Small Business today. Our first contributor is Stephanie Gorski of Accenture.
2023-07-191h 07
Between2BsJuly Between2BsDave Walker, CEO of B2SMB Institute, is joined by Mark Tina, the VP of Sales for Verizon Business talks about product adoption and Laura Goldberg, CMO of Constant Contact, who centers on building trust with the small business owners.
Also introduced is a new segment titled, "The Listening Post". Every month we'll invite an SMB Insight Expert to share the latest research, insight, and perspectives with what's happening in Small Business today. Our first contributor is Stephanie Gorski of Accenture.
2023-07-191h 07
Between2BsB2SMBI Leaders’ Forum 23 Highlights – #1Dave Walker, Founder B2SMB Institute, is joined by Co-Chairs of the B2SMBI Partnership Circle: Kelly Benish- VP – Strategic Partnerships, Americas, Uberall & Kate Daniels- Industry Partnerships Director, Netsuite
Also joining Dave is Steven Aldrich, Board Member, Xero takes us through a Playbook on Listening: to get to the perfect Small Business product, ask these perfect questions.
2023-05-161h 10
Between2BsB2SMBI Leaders’ Forum 23 Highlights - #1Dave Walker, Founder B2SMB Institute, is joined by Co-Chairs of the B2SMBI Partnership Circle: Kelly Benish- VP - Strategic Partnerships, Americas, Uberall & Kate Daniels- Industry Partnerships Director, Netsuite
Also joining Dave is Steven Aldrich, Board Member, Xero takes us through a Playbook on Listening: to get to the perfect Small Business product, ask these perfect questions.
2023-05-161h 10
Between2BsThe Economics Of CompassionWhy Good Works Make Good Business
Guests:
Derek Peebles, ASBN
Christopher Johnson, Wells Fargo
Plus: Preview of Leaders’ Forum 23
2023-03-2858 min
Between2BsLivestream Roundtable: Leaning Forward Into 2023 Special Episode #2: LEANING FORWARD INTO 2023Members of our B2SMBI Leaders’ League circle around the state of Small Business. We’ll take multiple perspectives on what is happening, what is coming and what matters for all of us who depend on SMB success and growth.Dave Walker, Founder, B2SMB Institute is joined by guests:Chuck Casto, Head of Marketing & Communications, AlignableLinda Reinhard, CRO, TarciStephanie Gorski, Managing Director, Accenture Strategy, Software & Platforms
2023-03-2344 min
Between2BsFix It!
Episode #1: Fix It! What Needs Lasting Repair In B2SMB?
Dave Walker, Founder, B2SMB Institute is joined by
Guests:Carissa Reiniger, Silver LiningsEric Groves, Alignable
Plus:
State of the B2SMBI Union
2023-02-271h 08
The Grow and Convert Marketing ShowAverage Blog Conversion Rates + Can a Blog Post Convert Higher Than a Landing Page?In Episode 4 of Grow and Convert Deep Dives, we argue against the prevailing wisdom that landing pages convert better than blog posts. We share conversion rate data from two different clients of ours - both a mid-market/enterprise demo based SaaS company and a B2SMB self service SaaS company- and show how we're getting 2%+ average conversion rates on our blog posts and compare those stats to how their sites convert overall from organic.Then we share data on what we've seen for average blog conversion rates and share what we think a good conversion rate target...
2022-10-2556 min
Storytellers: Behind the ScenesWendi Caplan-Carroll "Everyone has a Unique Story"In this episode, Jodi is joined by her longtime friend Wendi Caplan-Caroll. Wendi is the co-founder of Square Biz Marketing and Advertising which provides deeper and more local solutions to B2SMB Marketers. Her company helps brands tell their stories and connects them to membership organizations, referral partners and local influencers. Listen to her and Jodi backtrack through her career in radio and marketing as well as provide advice for people starting out in the industry and how they can utilize their uniqueness to propel themselves into the fascinating world of media, film and entertainment.
2022-08-1236 min
Onalytica Influencer Marketing PodcastsInfluencer Marketing in the B2SMB Space - Feat. Robert LevinInfluencer Marketing in the B2SMB Space - Feat. Robert Levin Chief SMB Officer & Editor-in-chief at RSL Media
2018-10-1726 min