Shows
Opinion Party | The Marketing PodcastFrom Shareholder Value to Stakeholder Impact with Marc de Swaan AronsOpinion Party: the marketing podcast brought to you by BAV Group & IRG From Shareholder Value to Stakeholder Impact: How the Institute for Real Growth is Reshaping Marketing Leadership with Guests
Ketzirah Lesser - Producer
Laura Jones - Host
Marc de Swaan Arons - Guest
Season 2 Episode:1Click here to view the episode transcript.
SUMMARYIn our first episode of season two, we welcome Marc de Swaan Arons to Opinion Party: the marketing Podcast. Marc is the founder of the Institute for Real Growth (IRG), and he joi...
2025-09-0327 min
2023-09-2539 min
2023-09-2531 min
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2023-09-1922 min
2023-09-1311 min
World Retail Congress 2023Patrick Bousquet-ChavanneMember of the Advisory Board, ESW Americas & former Chief Executive of Customer Marketing, Marks & Spencer.com
2023-09-1314 min
World Retail Congress 2023Olaf KochFounding Partner, Zintinus & Member of the Supervisory Board of Daimler AG
2023-09-1313 min
2023-09-1309 min
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World Retail Congress 2023IKEAJulia Olofsson
Ingka Group - Head Of Human Rights & Social Impact
Tarek Gellawi
Ingka Group – Digital Ambassador
2023-09-1321 min
2023-09-1311 min
World Retail Congress 2023Alex GenovAlex Genov
Head of Marketing Insights and Customer Research, Zappos.com
2023-09-1312 min
alicast by Alibaba GroupWPP’s David Roth Talks About China’s BrandsRetail expert David Roth joined Alicast to discuss about the latest e-commerce trends in China, the world’s second-largest e-commerce market.David, CEO of retail practice The Store-WPP and Chairman of consultancy WPP BAV, spoke about the evolution of the retail industry in China. London-headquartered communications group, WPP, is at the forefront of advising global brands on navigating markets and absorbing cutting-edge technology. “If you really want to see the future of technology, of retail, of the combination between on-and-offline is, then China is the place to have a look,” said David. Alicast spoke t...
2022-11-0916 min
The Data-Driven MarketerThink of Brands as Living Organisms Ft. Laura JonesHey, everybody! Welcome back for another hang in The Data Basement. This week, we’re joined by Laura Jones. Laura is Chief Strategy Officer for BAV Group, VMLY&R’s brand analytics practice and the leading authority on data-driven branding. Her mission is to fuel creativity with data using the world’s largest and longest-running study on brands. She’s proud to have inspired many successful and award-winning creative campaigns across nearly every major industry category. Laura is also leading the transformation effort for BAV across WPP and partnering with Chief Product Officers and Chief Technology Officers to architect and conn...
2022-09-0639 min
Future of VoiceEp. 1: BAV Brand Analytics Tool with David Roth and Otto SöderlundDavid Roth, CEO of WPP the Store and the BAV Group, and Otto Söderlund, Co-Founder of Speechly, join The Future of Voice Podcast to discuss the collaboration of the BrandAsset® Valuator (BAV®).
WPP's BAV is the longest-running and largest consumer study of brands and brand equity in the world. The BAV database, which contains data on a number of continuously measured brands, is freely available to all WPP companies and colleagues across the world.
The Future of Voice Podcast is hosted by Jon Stine, Executive Director of the Open Voice Network, a community of The L...
2022-05-1126 min
2022-02-0708 min
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To the Edge and BeyondPart Two: Store As A Media: How Can Brands and Retailers Truly Engage Shoppers?In the second part of “Store as a Media: How can brands and retailers truly engage shoppers?” host Maroun Ishac, Director of Business Development at Intel’s Internet of Things Group, talked with David Roth, CEO of The Store WPP and Chairman of the BAV Group, and Jay Hutton, CEO of VSBLTY. The Store tracks emerging technologies, purchase platforms, and physical formats that are changing shopping rituals around the globe. VSBLTY offers state-of-the-art software driven by artificial intelligence and machine learning. Together, the trio explored the concept of stores as media and the many and diverse partners and abilities it wil...
2021-11-2323 min
To the Edge and BeyondPart One: Store As A Media: How Can Brands and Retailers Truly Engage Shoppers?The role of the store is changing. For success, differentiation and emotional connection with consumers is crucial.In this episode of “To the Edge and Beyond,” host Maroun Ishac, Director of Business Development at Intel’s Internet of Things Group, talked with David Roth, CEO of The Store WPP and Chairman of the BAV Group, and Jay Hutton, CEO of VSBLTY. The Store tracks emerging technologies, purchase platforms, and physical formats that are changing shopping rituals around the globe. VSBLTY offers state-of-the-art software driven by artificial intelligence and machine learning. The trio explored the notion of the store...
2021-11-1218 min
2021-02-0706 min
The Postpartum RevolutionThe Working Mom: How Paid Leave and Compassionate Policy Can Help Mothers Thrive with Rebecca Perkins Kwoka“I want to show other women that it’s ok to pursue the passions you had before becoming a mother.”⠀I had a chat with Rebecca Perkins Kwoka and it got me all fired up about...- federal paid leave policy, and how vital it is for families to thrive- representation in government... we need more womxn making policies, because the current policies in place leave so many folx behind, and that’s just not ok- how parental - not just maternal - paid leave policies can help decrease gender based wage...
2020-09-1154 min
The One Way Ticket ShowJohn Gerzema - Social StrategistJohn is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new trends and demands.
An author, speaker and consultant, his books have appeared on the best seller lists of the New York Times, Wall Street Journal, USA Today, Fast Company, The Washington Post and Bloomberg Business Week and The Week Magazine. His management articles were chosen among Strategy & Business "Best of the decade".
A sought-after analyst on leadership, marketing and consumer insights, John's 'Trend Watcher' column for Inc. Magazine is widely read. A frequent analyst on television and radio...
2013-07-1033 min