Shows
BBNmixtapeB2B Blueprint: Content Planning MasteryThis episode of BBNmixtape dives deep into the art and science of crafting and planning content for the business-to-business realm with Michelle Crawley from BBN's partner TricomB2B. If you've ever wondered how to tailor your content strategy to a specific audience and industry, align your narratives with complex sales cycles, or want to maximise the impact of your B2B marketing efforts, you've landed in the right place.2023-10-0724 min
BBNmixtapeA B2B Digital Marketer’s Take on the 'New Bing'In this episode of BBNmixtape, Annette chats with Andrew Humphrey from BBN partner TricomB2B about his experience with The New Bing, Microsoft's revamped search engine that has received mixed reviews since its beta release.While The New Bing promised a more personalised and intuitive search experience, some users have reported several issues that have made their search experience frustrating and ineffective.Join us as we discuss if the New Bing really is as bad as some make it out to be, or should Google be worried? Let's find out.2023-05-0917 minBBNmixtapeBattle of the Social Media ChannelsBeing on social media is important, but you don’t have to be on every platform. Figure out where YOUR audience is. When someone Googles your business name, your organic social media presence will appear on the first page, so organic social media is important for your brand. In this episode, Josh McGee from BBN partner TricomB2B answers questions like what platform should B2B marketers put the most time and effort into? What platforms pose a challenge to B2B marketers? And why is it important to engage employees on your business's social media platforms?2023-03-2124 minBBNmixtapeThe Content Machine: How much is enough?In this first face-to-face recorded episode, Ed Davis chats with Chris Eifert from TricomB2B, a BBN partner agency based in the US. After participating in a client event hosted by the agency, Ed and Chris discuss the event's highlights around long-term brand and marketing effectiveness, sustainability and the ongoing debate around how much content businesses need to produce to be effective and differentiating. Enjoy!2022-11-2333 min