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Deconstructing Data
Deconstructing DataWhat Actually Drives Marketing Performance?Power your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Tim Ringel, Founder and Global CEO of Meet The People, to explore how customer data, marketing measurement, and AI can work together to drive meaningful business growth. Drawing on more than 28 years of entrepreneurial experience in the advertising industry, Tim shares how connecting fragmented data, understanding customer behavior, and breaking down organizational silos can help brands make smarter marketing decisions. He a...
2026-10-1645 minDeconstructing Data
Deconstructing DataMarketing Measurement in the AI Era: Identity Resolution & Data QualityPower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, host Jessie Lizak and guest co-host David Welborn, CTO at BDEX, sit down with Andrea Lechner-Becker, Chief Strategy Officer at GNW Consulting, to explore how AI is transforming marketing measurement, attribution, and customer discovery. Drawing on her experience in marketing technology and strategic marketing operations, Andrea explains how generative engine optimization (GEO) and answer engine optimization (AEO) are changing how brands reach potential customers. She shares why marketers need to r...
2026-10-1247 minDeconstructing Data
Deconstructing DataWhen AI Recommendations Challenge Human IntuitionPower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Jean Perez, Director of Data, Analytics and AI at Valuedynamx, to explore how organizations can turn AI pilots into production-ready solutions, test recommendations beyond human intuition, and balance customer loyalty with business budgets. Drawing from nearly a decade of experience managing the end-to-end data journey at Valuedynamx, Jean shares how data governance, experimentation, and AI can help businesses deliver more relevant c...
2026-10-0737 minDeconstructing Data
Deconstructing DataWhat It Takes to Make AI WorkPower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Fern Halper, Founder of AI Foundations Group and VP of Research at TDWI, to explore what it really takes to make AI work inside an organization. Drawing on decades of experience in data analytics and AI, Fern explains why successful AI initiatives depend on much more than the model itself. From building a strong data foundation to understanding the business meaning b...
2026-10-0643 minDeconstructing Data
Deconstructing DataUsing Data to Anticipate, Personalize, and InnovatePower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Daniel Burrus, CEO of Burrus Research, global technology futurist, AI strategy expert, and New York Times bestselling author, to explore how businesses can use data and emerging technology to anticipate customer needs, create deeper personalization, and turn AI insights into meaningful action. Daniel shares his Hard Trend methodology for separating predictable future facts from assumptions, giving organizations a framework for identifying o...
2026-09-2641 minDeconstructing Data
Deconstructing DataWhy Better Data Changes Marketing PerformancePower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, host Jessie Lizak is joined by David Welborn, Chief Technology Officer at BDEX, who fills in for David Finkelstein, for a conversation with Nick Cooper, Global Vice President of Strategy and Innovation at Landor. Nick explains why brand performance requires a different approach to measurement than traditional performance marketing, and why businesses need to look beyond easily measured metrics to understand the true financial impact of brand.The c...
2026-09-2246 minDeconstructing Data
Deconstructing DataData Does Not Tell the Full StoryPower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Kristin Wozniak, Chief Data and Growth Officer of Cosmo5, to explore the limitations of data-driven decision-making and why businesses need to look beyond dashboards and KPIs to understand what is really happening. Drawing from her experience in audience research, advertising, measurement, and strategy, Kristin explains why data can help organizations learn and understand their customers but cannot determine whether a decision i...
2026-09-1440 minDeconstructing Data
Deconstructing DataHow AI Turns Customer Conversations Into Enterprise ActionPower your business with BDEX! Set up a time to talk with one of our experts: Talk to an ExpertIn this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Eric Williamson, CMO of CallMiner, to explore how businesses can turn the massive volume of customer conversations they collect into actionable intelligence. Eric explains why analyzing every customer interaction—not just a small sample—can uncover insights that improve customer experience, product development, marketing, and business performance. The conversation also explores how AI and agentic technology are helping enterprises make sense of overw...
2026-09-0440 minDeconstructing Data
Deconstructing DataHow Identity Resolution Turns Anonymous Intent Into ActionPower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Dirk Rohweder, entrepreneur and marketing technology expert at Tivaro, to explore how identity resolution can turn anonymous behavioral signals into actionable customer intelligence. With more than 35 years of experience building data and marketing infrastructure, Dirk explains how identity graphs connect fragmented signals across devices, domains, and customer touchpoints to create a more complete picture of the people behind the data. He a...
2026-08-3142 minDeconstructing Data
Deconstructing DataBetter Data Drives Better TargetingPower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, Jessie Lizak is joined by David Goecke, Founder and CEO of GoTex, filling in for David Finkelstein, as they sit down with Ashley Moser, Co-Founder and Chief Commercial Officer of MelodyArc, to explore how businesses can combine AI, data, and human expertise to make smarter decisions. Ashley shares how MelodyArc helps organizations orchestrate data, AI, and people while emphasizing why human oversight remains essential for maintaining data accuracy and turning i...
2026-08-1744 minDeconstructing Data
Deconstructing DataWhy Data, Not AI, Drives Competitive AdvantagePower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Mark Himmelsbach, CEO and Founding Partner of RYA, to explore why proprietary data—not AI alone—is becoming a critical source of competitive advantage. Mark shares how eight years of collecting passion-point data helped RYA build a unique data set designed to understand not just what consumers do, but why they make decisions. He explains how RYA combines proprietary data, AI, and h...
2026-08-1038 minDeconstructing Data
Deconstructing DataMost Measurement Models Are WrongPower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Michael Kaminsky, Founder of Recast, to explore why modern marketing measurement requires more than dashboards and attribution models. Drawing from his experience building advanced marketing measurement solutions, Michael explains how businesses can validate their data, embrace experimentation, and make more confident decisions in an increasingly privacy-focused digital landscape. He also shares why marketers need to rethink traditional performance metrics as AI...
2026-08-0340 minDeconstructing Data
Deconstructing DataHow Data and AI Are Reshaping Search and DiscoveryPower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Chris Rodgers, CEO of CSP Agency, to explore how AI is fundamentally changing search, discoverability, and digital marketing. Building on his deep expertise in SEO and Generative Engine Optimization (GEO), Chris explains why businesses must rethink their approach to online visibility as AI-powered search engines become a primary source of information and buying recommendations. He also shares practical strategies for building...
2026-07-2735 minDeconstructing Data
Deconstructing DataPreparing Data for the Quantum and AI EraPower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, hosts David Wilhem and Jessie Lizak sit down with Nina J., Founder and Positioning Advisor at Wit's End Studios, to explore how organizations can prepare their data strategies for the next wave of technological disruption. Drawing from her expertise in positioning, governance, and emerging technologies, Nina shares why businesses need to think beyond today's AI capabilities and begin building data foundations that are resilient enough for tomorrow's quantum-powered world.
2026-07-1744 minDeconstructing Data
Deconstructing DataTurning Financial Data into Actionable Market IntelligencePower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Andrew Lebbos, SVP of Licensing at Benzinga, to explore how financial data is powering the next generation of investment platforms, AI applications, and market intelligence. Drawing from his experience helping expand Benzinga's data licensing business, Andrew shares how real-time financial data is collected, enriched, and delivered to brokerages, hedge funds, and fintech companies around the world. He also...
2026-07-1039 minDeconstructing Data
Deconstructing DataHow Identity and Attention Are Changing Media MeasurementIn this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Ben Fenster, Co-Founder and Chief Product Officer of Anzu.io, to explore how identity, measurement, and artificial intelligence are reshaping modern digital advertising. Drawing from his experience building one of the leading in-game advertising platforms, Ben shares how marketers can move beyond legacy tracking methods, better understand campaign effectiveness, and use data to make smarter media investment decisions in a privacy-first world.The conversation explores how brands can approach identity resolution beyond third-party cookies, why attention measurement provides a more meaningful way...
2026-07-0637 minDeconstructing Data
Deconstructing DataHow Data and AI Are Shaping PPC and SEOPower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Alex Melen, Co-Founder of SmartSites, to explore how data and artificial intelligence are transforming digital marketing. Drawing on decades of experience building one of the largest independent digital marketing agencies in the United States, Alex shares practical insights into how businesses can use data to improve campaign performance, strengthen search visibility, and make smarter marketing decisions in an AI-first world.
2026-06-2945 minDeconstructing Data
Deconstructing DataWhat AI Thinks About You and Data Behind Executive VisibilityPower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/In this episode of Deconstructing Data, David Finkelstein and Jessie Lizak sit down with Melanie Borden, Founder of The Borden Group, to explore the growing intersection of personal branding, AI, and executive visibility. Drawing from her experience helping founders and executives build authority online, Melanie explains why digital trust and discoverability have become essential business assets. From the unseen metrics that drive influence to the tools that power her own workflow, she shares practical strategies for bui...
2026-06-2246 minDeconstructing Data
Deconstructing DataThe False Divide Between Brand and Performance MarketingPower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/Kevin Wassong 🧠 is joining us on Deconstructing Data to explore one of the biggest misconceptions in modern marketing: the belief that brand-building and performance marketing are separate disciplines. As founder and CEO of mktg.ai, Kevin helps marketing leaders connect creative performance, audience intelligence, and business outcomes. With more than three decades of experience across marketing, media, and technology, he has helped organizations navigate major industry shifts from digital transformation to today's AI-driven marketing landscape.H...
2026-06-1348 minDeconstructing Data
Deconstructing DataWhy Great Marketing Doesn't Show Up in the DashboardPower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/Most marketing teams have more data than ever. Yet many are less confident in what is actually working.AI-generated content is flooding every channel. Attribution is getting harder. Personalization metrics look impressive on dashboards but often fail to predict real business outcomes.This week on Deconstructing Data, David Finkelstein and Jessie Lizak welcome Holly Enneking, VP of Marketing at Markup AI.With nearly two decades of experience leading growth for innovative technology companies, Holly...
2026-06-0942 minDeconstructing Data
Deconstructing DataThe Attribution Illusion: Why Your Data Looks Better Than It IsPower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/Most marketers are still making million-dollar decisions based on dashboards they’ve been trained to trust.But what happens when the data itself is flawed?On this episode of Deconstructing Data, David Finkelstein and Jessie Lizak sit down with Cimin Ahmadi Cohen, Founder & CEO of Idea Peddler, to unpack what she calls “The Attribution Illusion” the growing gap between what platforms report and what’s actually driving performance.Cimin has spent years challeng...
2026-05-2941 minDeconstructing Data
Deconstructing DataHow Data and AI Are Reshaping Grocery RetailPower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/Grocery retail is becoming more data-driven than ever before. The ability to personalize, innovate, and retain customers increasingly depends on how well organizations use and connect their data.On this episode of Deconstructing Data, Jessie and David are joined by Shekar Raman, CEO and Co-founder of Birdzi, to explore how AI and data are transforming the grocery retail experience.Shekar brings a unique background spanning research, telecommunications, and enterprise technology, now leading Birdzi’s work in he...
2026-05-2648 minDeconstructing Data
Deconstructing DataData Privacy and Compliance in Modern MarketingPower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/Data collection sits at the center of modern marketing. Privacy and compliance are quickly becoming just as critical.As regulations evolve and consumers become more aware of how their data is used, businesses face increasing pressure to collect, store, and activate data responsibly.What may seem like simple data collection often carries legal, operational, and reputational implications.On this episode of Deconstructing Data, Jessie and David are joined by Donata Stroink-Skillrud, Co-founder...
2026-05-1536 minDeconstructing Data
Deconstructing DataAI in Marketing and Lessons for FoundersPower your business with BDEX! Set up a time to talk with one of our experts: https://www.bdex.com/talk-to-an-expert/Artificial intelligence is changing how marketing teams operate, how campaigns are built, and how brands connect with their audiences. At the same time, founders launching new businesses face a different set of challenges as they navigate early decisions, growth strategies, and common pitfalls.On this episode of Deconstructing Data, Jessie and David speak with Julie Matzen, Co-founder of The Boarderline, about how marketing, entrepreneurship, and technology intersect in today’s business environment.Julie brings more than 20 ye...
2026-05-1246 minDeconstructing Data
Deconstructing DataTurning Data Into Business Impact with Robin Patra, Director of Data, Analytics & AI at ARCO ConstructionWhat does it take to drive massive business growth through data? According to Robin Patra, it’s not just dashboards and KPIs—it’s aligning people, processes, and systems with real intelligence.In this episode of Deconstructing Data, host Jessie Lizak (Fractional CMO at BDEX) and Adam Fitzgerald (Enterprise Sales Director at BDEX) sit down with Robin Patra, the Director of Data, Analytics & AI at ARCO Construction. With 20+ years of experience spanning Cisco, BlackRock, and now construction, Robin brings a uniquely human-centered lens to data strategy and digital transformation.This episode is packed with gold for da...
2025-04-1240 minDeconstructing Data
Deconstructing DataBetter Data, Smarter Marketing & Stronger Security with Bill BrunoWhat happens when your CEO and CMO are both out, and the tech and sales teams take the reins? You get one of the most dynamic and insightful episodes of Deconstructing Data to date.In this special episode, BDEX's Chief Technology Officer David Wellborn and Enterprise Sales Director Adam Fitzgerald host Bill Bruno, CEO of Celebrus. Broadcasting live while Jessie Lizak (Fractional CMO at BDEX) was on the road in Florida and David Finkelstein (CEO of BDEX) was tending to family matters, this episode didn’t skip a beat. Instead, it delivered one of the most valuable co...
2025-04-0944 minDeconstructing Data
Deconstructing DataMatt Spiegel, EVP TruAudience at TransUnion | Data, AI & IdentityAI. Data. Identity. The future of marketing is all about connecting the dots—but too many companies are still stuck in fragmented systems, struggling to unify customer insights.On this episode of Deconstructing Data, Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion, breaks down the real barriers to personalization at scale and why data silos are holding businesses back.→ Why identity resolution is the missing link in Martech→ How leading brands are solving the data fragmentation problem→ The must-have mindset shift for marketers in 2024
2025-03-1742 minDeconstructing Data
Deconstructing DataThe State of AI & Breaking Data Silos with Sav KhetanAI is revolutionizing how businesses operate, but are companies truly prepared to harness its power? The biggest roadblock to AI adoption isn’t the technology itself, it’s people, processes, and mindset.In this episode of Deconstructing Data, we sit down with Sav Khetan, VP of Product Marketing at Tealium, to explore:→ The State of AI → What’s hype vs. reality? What’s working today?→ Data for AI → How collection, management, and activation impact success→ Breaking Data Silos → Why unifying your organization is the key to leveraging AI effectively→ Tech Stack → Sav’s go-to to...
2025-03-0345 minDeconstructing Data
Deconstructing DataAI, Enterprise Transformation & the Future of Intelligent SystemOn this episode of Deconstructing Data, we are getting into AI-driven enterprise transformation with Mike Finley, CTO and Co-Founder of AnswerRocket.Mike shares his journey from physics to AI, the evolution of intelligent systems, and how businesses can leverage AI agents to make smarter decisions. We discuss:→ AI and Agency – What defines AI as an agent and why that matters.→ AI in Enterprise – How companies are using AI to transform processes.→ GenAI Roadmap – What businesses should prepare for next.→ Tech Stack Insights – The most powerful tools in AI today....
2025-02-1749 minDeconstructing Data
Deconstructing DataAI, Growth Ops, and Rethinking Sales Strategies with Kris Rudeegraap, Co-CEO of SendosoIn this episode ofDeconstructing Data,Jessie Lizak (Fractional CMO at BDEX) andDavid Finkelstein (Founder & CEO of BDEX) sat down withKris Rudeegraap, Co-CEO of Sendoso, to explore how AI is revolutionizing corporate gifting and direct mail.✅ AI-driven gifting is enhancing personalization and increasing engagement.✅ Direct mail is making a comeback—outperforming email in key metrics.✅ A recentHockeyStack study found that gifting doubled win rates and sped up deal closures by 29%.✅ Companies likeGong and Gainsight are generating millions in pipeline from personalized gifts.✅ AI-poweredSmart Messaging & Smart Send are making it easier to send the right gift...
2025-02-1041 minDeconstructing Data
Deconstructing DataData Driven Decisions with David Boice, CEO and Co-Founder of Team Velocity.This episode of Deconstructing Data welcomed the brilliant David Boice, CEO and Co-Founder of Team Velocity. Here's what we covered: 1. Unifying Customer Data with Apollo 2. Integrating Data to Enrich Customer Profiles 3. Ads Drive Personalized Offers and Sales 4. Tech Stack Joined by Jessie Lizak, Fractional CMO at BDEX and BDEX's Sales Director, Adam Fitzgerald, David Boice shared his expertise on unifying and leveraging customer information for business growth.
2024-12-3043 minDeconstructing Data
Deconstructing DataHow marketing data gathered by companies can potentially lead to hacks and cybersecurity threats with Harry MaugansThis week we are lucky to welcome Harry Maugans, Founder and CEO of Privacy Bee. Privacy Bee is a company that believes privacy is a human right. Harry has a robust background in data, marketing and analysis, previously serving as the CEO of Clickagy and Vice President of Product at ZoomInfo. These experiences and the current market led him to start Privacy Bee. Harry will discuss: How marketing data gathered by companies can potentially lead to hacks and cybersecurity threats  How companies and consumers can prioritize safety when it comes to personal data  How much control co...
2023-08-2145 minDeconstructing Data
Deconstructing DataGenerative AI, ChatGPT and the future of ProptTech with Kamal ShaikThis week we are lucky to welcome Kamal Shaik, Chief Data Officer at REAL Kamal has impacted the business landscape by crafting data-centric products spanning domains like Social Networking, Advertising, and Marketing. With a profound expertise in AI/ML, Big Data, and Business Intelligence, he's been at the forefront of blending analytics and data engineering into transformative products and programs. Connect With REAL LinkedIn: https://www.linkedin.com/company/getrealapp You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex...
2023-08-2144 minDeconstructing Data
Deconstructing DataThe importance of 1st party data and how to manage your level of personalization in your marketing efforts depending on the audience and the data in hand with Cory Munchbach, CEO of BlueConic.This week we are lucky to welcome Cory Munchbach, CEO, BlueConic BlueConic is the world's leading Customer Data Platform, beloved by customers the world over from VF Corp to Colgate to Mattel to UEFA and back again. One of Vista Equity Partner's Endeavor Fund portfolio companies, BlueConic is on a mission to liberate your data in the privacy-first era by putting unified, privacy-compliant first-party data into the hands of business teams that want to transform the customer relationship and unleash growth. LinkedIn: https://www.linkedin.com/in/corymunchbach/ Connect With BlueConic ...
2023-08-2143 minDeconstructing Data
Deconstructing DataEmpowering Marketers with Data Through AI with Ariel Geifman, Chief Revenue Officer at DealtaleThis week we are lucky to welcome Ariel Geifman, Chief Revenue Officer at Dealtale Ariel Geifman is an expert B2B marketer. He has over 15 years of experience scaling tech companies. His skills span outbound marketing, social selling, content development, and online advertising.  Connect with Ariel: LinkedIn: https://www.linkedin.com/in/arielgeifman/ Connect With Dealtale LinkedIn: https://www.linkedin.com/company/dealtale/ You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.c...
2023-08-2148 minDeconstructing Data
Deconstructing DataDiscussing Smart TV Data, Addressability and Reach with Fariba Zamaniyan, VP of Data and Advertising at TiVoThis week we are lucky to welcome Fariba Zamaniyan, VP of Data and Advertising at TiVo Fariba has been on the podcast multiple times before. She was an original guest on our early Fireside chats that originally inspired Deconstructing Data. Fariba is a recognized leader and media industry expert with a proven career history of success in the development and scale of products that monetize data and technology for advertising.  Fariba is someone we’re grateful to get to work with her on a number of projects as...
2023-08-2141 minDeconstructing Data
Deconstructing DataDeconstructing Data with Bob Audet, Partner, GuidehouseThis week we are lucky to welcome another esteemed guest.  He is the Partner at Guidehouse who was also on episode 40 with DW. Please welcome Bob Audet back to the show.  Bob is a highly acclaimed Partner and Data Management leader at Guidehouse, with a wealth of experience in advising top executives and driving transformational change across industries. He is a strategic thinker and expert in delivering high-quality results, with a focus on helping organizations extract value from their data assets and establish effective data management capabilities. Bob has been actively in...
2023-08-2148 minDeconstructing Data
Deconstructing DataProgramatic Advertising: Identity, Attribution, & AI with special guest Matt Prohaska, CEO & Principal of Prohaska ConsultingBDEX is proud to welcome Matt Prohaska with Prohaska Consulting on Deconstructing Data.We'll be covering identity, attribution & measurement, ai, tech stack and more.
2023-07-0445 minDeconstructing Data
Deconstructing DataPros & Cons to the Rise of First Party Data with special guest Michael Trapani, Head of Product Marketing at ActionIQThis week on Deconstructing Data, we have the pleasure of welcoming Michael Trapani. During the show, Jessie Lizak, CMO at BDEX, and David Finkelstein, BDEX's Co-Founder and CEO, will delve into a range of topics with Michael, including the positive and negative trends in brands moving away from third-party data, the shift from marketing to dedicated data teams, and how the financial services industry is using data today. Connect With Michael Trapani LinkedIn: https://www.linkedin.com/in/trapanimichael/ Connect With ActionIQ Website: https://www.actioniq.com LinkedIn: https...
2023-06-2744 minDeconstructing Data
Deconstructing DataThe Convergence of Data Analytics, AI Chatbots, and Customer Experience with Ivan Ostojic, CBO of InfobipToday, we are welcoming Ivan Ostojic, Chief Business Officer of Infobip. Ivan is in charge of setting company strategy and direction, developing and delivering new business growth and overseeing functions in charge of exponentially scaling Infobip’s growth. We will be discussing: 1. Data and Analytics and the Intersection of AI 2. Chatbots and CX 3. How generative AI is transforming the customer journey 4. Tech stack Connect With Ivan Ostojic LinkedIn: https://www.linkedin.com/in/ivan-ostojic/ Connect With Infobip Website: https://www.infobip.com LinkedIn: https://www.linkedin.com/company/infobip/ You can find Deconstructing Data on all major podcast apps an...
2023-06-2044 minDeconstructing Data
Deconstructing DataWaking Up And Deciding To Solve Identity Resolution with special guest Michael AronovOn today's show we look back at our second episode of Deconstructing Data with the Co-founder of BDEX, Michael Aronov. We interview him about his experiences with immigrating to the US and being an entrepreneur of multiple businesses. We’ll also be discussing the topics of identity resolution and advertising on the internet, along with our newest creation of OMNI IQ. You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, ch...
2023-06-1331 minDeconstructing Data
Deconstructing DataIntegrating Brand Experience and Customer Experience with Innovation and Data with Dennis DeGregorThis week on the Deconstructing Data Podcast, we are honored to host Dennison DeGregor, VP & Global Chief Data Officer for Ogilvy/Verticurl. Dennison is a pioneer in his field, carving a path for Fortune 500 brands globally on enterprise CX transformation, analytics, and leveraging technology for a competitive business edge. Dennis has a track record of leadership and innovation, crafting an analytics, data monetization, and cloud-based platform strategy for a $1 billion+ P&L. He's also recognized as a game-changer, having developed the first AI-as-a-Service cloud platform in the contact center managed services industry. Our conversation will dive into data-driven personalization...
2023-05-3043 minDeconstructing Data
Deconstructing DataData Governance, Bad Data Impact, & Marrying Marketing-Finance Data with special guest Jim Williams, CEO of UptempoIn this episode, we have the privilege of hosting Jim Williams, CEO of Uptempo. Jim is a seasoned professional specializing in early-stage tech companies. His expertise in revenue scaling and tactical demand programs is invaluable. 🔎 Dive into intriguing topics: -Data governance for marketers -Impact of "bad data" on marketing and sales -The power of marrying marketing and finance data Jim will also share insights into his favorite tech tools and offer valuable advice for marketers based on his experiences. Don't miss out on this engaging discussion! Join us and gain valuable knowledge from Jim's expertise. Connect With Jim...
2023-05-2342 minDeconstructing Data
Deconstructing DataTying Publisher & Affiliate Outcomes to Business Outcomes with special guest Lilit Davtyan, CEO of PhonexaToday, we are excited to welcome Lilit Davtyan, the CEO of Phonexa. As Phonexa’s CEO, Lilit shapes the all-in-one performance marketing automation suite for calls, leads, clicks, email, SMS, accounting, and more, by leading the company’s business development, strategic growth, client relationships, operational transformation, and financial health. Lilit formerly served as the company’s CFO, overseeing an average of $200 million in revenue yearly throughout Phonexa Holdings and its related entities businesses in Los Angeles, United Kingdom, and Ukraine since 2016. We are honored to have Lilit join us on Deconstructing Data. Connect With Lilit Davtyan LinkedIn: https://www.linked...
2023-05-1639 minDeconstructing Data
Deconstructing DataUsing Data to Fight Racism in Ads with special guest Larry Adams, CEO & Founder of X_STEREOTYPEJoin us for an exciting conversation about the future of AI and data in advertising, training AI to recognize bias and not generate biased results, and fighting racism with data. We'll be discussing topics such as identity resolution, data enrichment, and advertising data. To fight racism in advertising, there's a new bridge we should cross: Data. X_Stereotype's proprietary AI provides marketers a scorecard on their ads, analyzing sentiment by race, intent to purchase by race, authenticity by race, and more. Emotional intelligence is profitable - and with over 2 million collective data points, marketers can rest assured they have...
2023-05-0944 minDeconstructing Data
Deconstructing DataRevolutionizing Real Estate with AI | Rich Swier, Founder of Offrs.comJoin this discussion on the intersection of technology and real estate with our special guest Rich Swier, Founder of Offrs.com. We will be discussing how AI and data are revolutionizing the real estate industry and how machine learning is reshaping business strategies. We will also dive into the next generation of lead generation and how AI is transforming sales and marketing for real estate professionals. As a bonus, Rich will be sharing some of his favorite tech tools that he and his team use to stay ahead of the game. Connect With Rich Swier LinkedIn: https://www.linkedin...
2023-05-0248 minDeconstructing Data
Deconstructing DataThe Cookieless World Is Not Really Cookieless with special guest Aaron Edwards, CEO of The Charles NYCWe are so excited to have Aaron Edwards, CEO of The Charles NYC join us on today's Deconstructing Data. We will be discussing, Pairing data and cultural insights, leveraging paid and organic data, data governance for small business, and the cookieless work that's not really cookieless. Connect With Aaron Edwards LinkedIn: https://www.linkedin.com/in/aaroncedwards/ Connect With The Charles NYC Website: https://thecharlesnyc.com LinkedIn: https://www.linkedin.com/company/the-charles/ You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com. While you're there, check out BDEX's...
2023-04-2545 minDeconstructing Data
Deconstructing DataHow AI is Revolutionizing Email Marketing with special guest Przemysław Depka Prondzinski from GetResponseJoin us for an exciting episode of Deconstructing Data, where we'll be diving into the world of data-driven insights and innovative marketing strategies. Our special guest, Przemysław Depka Prondzinski from GetResponse, will be sharing his expertise on three fascinating data-related topics: 1. Data-driven email marketing 2. How to hyper-personalize your customer journey using advanced segmentation and AI 3. How Data and AI Are Changing Email Marketing But that's not all. We'll also be discussing Przemek's favorite marketing tools and the secrets, tips, and tricks that will prepare marketers for the future. So, join us on all major podcast apps, YouTube, TikTok, L...
2023-04-1841 minDeconstructing Data
Deconstructing DataReaching Millennials with User Generated Content & Advertising with special guest Adam Dornbusch of EnTribeIn this episode, we have Adam Dornbusch, CEO and Founder of EnTribe, who will share his insights and knowledge on reaching millennials with user-generated content, identity resolution, and the importance of first-party data in advertising today. Adam has more than 20 years of experience building domestic and international multiplatform businesses. Before founding EnTribe, Adam spent four years building the Community Content & Rewards program at GoPro, where his team licensed millions of photos and videos from the GoPro community for Super Bowl Ads, The GoPro Channel, Out Of Home, and In-Store marketing. During this episode, Adam will reveal how EnTribe uses...
2023-04-1342 minDeconstructing Data
Deconstructing DataHappy Birthday Deconstructing Data!!!We can't believe it's already been a YEAR since we started Deconstructing Data!!! On today's show we're jumping into a time-machine and heading back to the first episode where we introduced you all to Co-Founder & CEO of BDEX, David Finkelstein, our Fractional CMO Jessie Lizak, and our marketer friend Joshua Morgan. You'll hear us figure out what to name the show, the importance of data in marketing and advertising, and our initial goals with Deconstructing Data. You can find Deconstructing Data on all major...
2023-04-1147 minDeconstructing Data
Deconstructing DataHow To Make Analytics Consumption Frictionless | Prashant Mehta, Founder & CEO of Ficus AnalyticsWe have the pleasure of speaking with Prashant Mehta, Founder and CEO of Ficus Analytics, on Deconstructing Data. We will delve into three data-related topics: 1. How to make consumption of analytics frictionless 2. Understanding the entire customer journey is key to marketing and confounding factors in advertising data 3. ChatGPT and other large language models in analytics We will also explore the topics of identity resolution, data enrichment, and advertising data, and discuss the challenges and solutions in these areas. For example, perfect identity resolution is hard, but directional/fuzzy matching may be good enough to answer a lot of business...
2023-03-2845 minDeconstructing Data
Deconstructing DataPrivacy Safe Audience Targeting Strategies with special guest Bob Walczak, Founder & CEO of MadTechIn this episode, David and Jessie will sit down with special guest Bob Walczak, CEO of MadTech, to discuss the latest privacy safe audience targeting tech strategy. 🎧 Tune in as they cover a variety of topics, including data transfer and interoperability, 1st party vs 3rd party data, and identity without cookies. Don't miss out on this exciting conversation! Connect With Bob Walczak LinkedIn: https://www.linkedin.com/in/bobwalczak/ Connect With MadTech Website: https://madtech.io LinkedIn: https://www.linkedin.com/company/madtechadvisors/ You can find Deconstructing Data on all major podcast apps and social channels. Learn more at htt...
2023-03-2145 minDeconstructing Data
Deconstructing DataThe Growing Importance of 1st Party Data | Conor McKenna, Director at LUMA PartnersJoin Deconstructing Data on March 9th as Conor McKenna, Director at LUMA, discusses the evolving data ecosystem and its implications, including the growing importance of 1st party data, new 1st party data networks like Retail Media Networks, and more.    The conversation will also cover topics such as CTV, Commerce Media, and Ad Tech consolidation.    Conor brings over a decade of investment banking experience and a focus on Ad Tech, CTV, and emerging trends in Commerce Media and Digital Audio. Don't miss out!   Connect With Conor McKenna  LinkedIn: https://www.linkedin.com/in/conor...
2023-03-1445 minDeconstructing Data
Deconstructing DataGoogle Analytics 4 Is The End Of Free Analytics & A/B Testing with special guest Joe Laratro, Founder of Tandem BuzzGet ready for an exciting and informative episode of Deconstructing Data! We are thrilled to announce that our special guest for this episode is Joe Laratro, President and Founder of Tandem Digital Marketing.    Join us as Joe shares his expertise on a wide range of topics, from GA4 and GA Audiences to PPC and SEO.   With years of experience as a CEO, published author, and Keynote Speaker at Pubcon, Joe will provide valuable insights into custom variables for data enrichment and ad data, upcoming challenges of losing free analytics and free AB testing, and his fav...
2023-03-0741 minMarTech Podcast ™ // Marketing + Technology = Business Growth
MarTech Podcast ™ // Marketing + Technology = Business GrowthBehind the Scenes in Political Advertising -- David Finkelstein // BDEXDavid Finkelstein, CEO of BDEX, talks about data and technology. While ChatGPT has gained recent attention in the AI industry, many are unaware of the widespread use of AI in adtech. Previously, only large companies like Google, Facebook, and Amazon had the resources to leverage AI for adtech, but now, companies like BDEX are making these technologies more accessible to smaller businesses. Today, David discusses generative AI’s impact on adtech. Show NotesConnect With: David Finkelstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and Calif...
2023-03-0114 minDeconstructing Data
Deconstructing DataUsing CRM Data To Improve Sales with special guest Mona Akmal, CEO at FalkonGet ready for an exciting and inspiring conversation with Mona Akmal, the CEO of Falkon, an emerging leader in the sales intelligence platform space. With over two decades of experience as a product and engineering veteran, Mona has an impressive track record of building elegant solutions to technically hard problems.   Starting out at Microsoft, Mona has gone on to help scale OneDrive and Office, as well as lead product and technology organizations at Code.org and Amperity.    And now, as the CEO of Falkon AI, she is revolutionizing the go-to-market strategies of companies with her int...
2023-02-2844 minDeconstructing Data
Deconstructing DataReinventing Consumer Insights With Artificial Intelligence with special guest Nihal Advani, CEO of QualSightsNihal Advani is a game changer in the world of consumer insights, having received recognition as the #1 fastest growing company in Illinois and the #1 fastest growing software company in the Midwest by both Inc. 5000 and Financial Times.    As the founder and CEO of QualSights, Nihal's background in tech and expertise in AI has enabled him to deliver unparalleled solutions to businesses seeking authentic and deep consumer insights.    He inspires and motivates his team to push the limits of what’s possible, leading to an award-winning insights platform that is revolutionizing the consumer insights industry.    Nihal...
2023-02-2143 minDeconstructing Data
Deconstructing DataUsing Tech To Promote Creativity, Innovation, & Data Driven Results with special guest Veronica Buitron CEO of ChassisGet ready for a thrilling episode of Deconstructing Data, where we welcome one of the most dynamic leaders in the tech world!    Veronica Buitron, CEO and Co-Founder at Chassis, is changing the game in the tech industry and leading the charge for diversity and inclusivity. As a seasoned expert in the field, Veronica has built a company that specializes in digital marketing automation, helping companies align their technology with their business objectives.   With a passion for continuous learning and improvement, Veronica is not only an expert in her field, but she is also a role mod...
2023-02-1443 minDeconstructing Data
Deconstructing DataEnabling Timely Access to Trusted Data with special guest Bob Audet, Partner at GuidehouseBob Audet is a highly acclaimed Partner and Data Management leader at Guidehouse, with a wealth of experience in advising top executives and driving transformational change across industries.    He is a strategic thinker and expert in delivering high-quality results, with a focus on helping organizations extract value from their data assets and establish effective data management capabilities.    Bob has been actively involved in leading data-related efforts across the Federal Government and has spoken at MIT CDO Symposium on the Federal Data Strategy and the OPEN Government Data Act.    Join Bob Audet, a renowned data m...
2023-02-0744 minDeconstructing Data
Deconstructing DataData Targeting, Triggers, & Channel Validating with special guest Adem Manderovic, Founder and CEO of Disruptur.coDisruptur.co puts sales, marketing and customer success together, so you don’t have too.   #ClosedCircuitSelling is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale.   Utilising this framework, Adem Manderovic, this week's guest, built ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management.   The Disruptur frameworks gained worldwide exposure on global critically acclaimed podcast #Ungoogleable by Jonny Stofko in 2022. Has since been featured on Sales Today, Salesdeck, Down the Rabbit Hole, Simply Sales and Marketing and The B...
2023-01-3143 minBBB - Adem Manderovic
BBB - Adem ManderovicEP 77 BDEX and Jessie Lizak discuss data and all things #ClosedCircuitSellingIn this episode the tables have turned where I was a guest on #DeconstructingData by #BDEX with the one and only #JessieLizak. If you truly want to get further in depth in all things #ClosedCircuitSelling and #CommercialAccessGates then stay tuned for this one, which I couldn’t be more excited to bring you for episode 77 Better Business Building! Additional thanks to #BDEX David Finkelstein, and #Drift Joshua Morgan for having me! From Jessie Lizak!! Thanks for sharing about #ClosedCircuitSelling an...
2023-01-3143 minDeconstructing Data
Deconstructing DataImprove Marketing Profitability With Predictive Intent & LTV Capabilities with special guest Ido Weisenberg, Co-Founder and CEO of VoyantisAre you ready to learn from one of the most promising entrepreneurs in Israel? Look no further!   This week, Deconstructing Data is thrilled to welcome Ido Wiesenberg as our guest speaker.   Ido is an accomplished entrepreneur with over 15 years of expertise in building growth and marketing teams, and has recently been selected by Forbes as one of the most promising entrepreneurs in Israel.    As the Co-Founder and CEO of Voyantis, and a proud father of three children, Ido has a wealth of knowledge and experience to share with us.   Don't miss this...
2023-01-2442 minDeconstructing Data
Deconstructing DataThe Evolution Of AI In Marketing with special guest Jeremy Fain, Co-founder and CEO of CognitivThis week on Deconstructing Data, join us for our live broadcast and podcast as we sit down with Jeremy Fain, Co-Founder and CEO of Cognitiv.    With over 20 years of experience in the interactive industry, including leadership roles at Rubicon Project and CBS Interactive, as well as shaping interactive policy and standards at the IAB, Jeremy is a seasoned expert in the field.    He holds a BS in Electrical Engineering from Yale University and an MBA from Columbia Business School.    During the episode, we will discuss the evolution of AI in marketing, the benefits of dee...
2023-01-1744 minDeconstructing Data
Deconstructing DataHow AI Can Help Your Marketing and Customer Support with special guest May Habib, Co-Founder & CEO at WriterThis week's guest is May Habib, Co-Founder and CEO of Writer.    Before founding Writer, she was a vice president at one of the world's largest sovereign wealth funds, where she was the first employee on the technology investment team, building a portfolio now worth over $20B.    May started her career in the New York office of Lehman Brothers, where she helped US software companies raise capital.   She earned an AB degree in Economics and Near Eastern Languages and Civilizations at Harvard University, where she was Associate Managing Editor of The Harvard Crimson.   Check out Wri...
2023-01-1044 minDeconstructing Data
Deconstructing DataImproving User Experience Through Privacy Data with special guest Joe Karasin, CMO at CircleIt Inc.Check out Joe Karasin, Chief Marketing Officer at CircleIt Inc., on Deconstructing Data.   Our discussion topics include:   Using data to improve user experience  Privacy & data in marketing  Data bias in advertising   We'll be doing a deep dive into advertising data.  Deconstructing Data is available anywhere you listen to podcasts.  We'd love to hear what data-related topics you would like to hear about in the marketing and advertising world.  Please share your qualitative data with us in the comments.   Timestamps:  0:00 Intro Music  0:37 Introducing Joe Karasin  6:09 Using Data To Improve User Experience  13:19 Privacy & Dat...
2022-12-2741 minDeconstructing Data
Deconstructing DataThe Value Of Traditional SEO And Enterprise SEO with special guest Chris Rodgers, Founder & CEO of Colorado SEO ProsWe're looking forward to welcoming Chris Rodgers, Founder and CEO of Colorado SEO Pros on to Deconstructing Data this week.   We'll be talking all about SEO, enterprise SEO and more!  You won't want to miss it.   Timestamps:  0:00 Intro Music  0:36 Introducing Chris Rodgers  7:36 The Value of SEO and Enterprise SEO  10:46 Measuring SEO and Google Analytics 4  17:22 The Difference Between SEO and Enterprise SEO  23:25 The Importance of a Digital Marketing Mix  31:54 What's In Your Tech Stack  35:00 What Is The Most Important For SEO?  38:52 Closing Remarks   Connect with BDEX:  Web: https://www.bdex.com LinkedIn: https://www.linkedin.c...
2022-12-2041 minDeconstructing Data
Deconstructing DataOutcome Driven Marketing Through Data with special guest Damian Garbaccio. Episode 33This week David and Jessie will be speaking with Damian from Affinity Solution about outcome driven marketing through data and a future in which actual consumer purchase media metrics lead innovation within the evolving cross channel media measurement space. We'll hear about the new type of innovation Affinity Solutions is driving in the media measurement landscape and Damian's vision for purchase driven media metrics overall.   Timestamps:  0:00 Intro Music  0:36 Introducing Damian Garbaccio  4:40 Outcome Driven Marketing Through Data  14:30 New Media Measurement Innovation  23:33 What's In Your Tech Stack  26:32 Damian Is Affinity Solutions New Chief Business & Marketing Director  29:30 Check Ou...
2022-12-1331 minDeconstructing Data
Deconstructing DataInside The Buyers Brain and Preparing Your Marketing For 2023 with special guest Elizabeth Harr. Episode 32You won't want to miss hearing about Hinge's latest research reports: 2022 Inside the Buyer's Brain, 2022 High Growth Study.   We'll do just that on this 32nd episode of the Deconstructing Data podcast.   Our guest Elizabeth Harr will be taking us through it.    Elizabeth is an accomplished entrepreneur and executive specializing in brand management and growth strategies for professional services firms.    A partner at Hinge, she leads Hinge’s business development team, helping businesses solve critical marketing and brand-related challenges.    Prior to joining Hinge, Elizabeth co-founded a Microsoft solutions provider company and grew i...
2022-12-0642 minDeconstructing Data
Deconstructing DataThe Future Of CTV Advertising Is Interoperability with special guest Fariba Zamaniyan. Episode 31Have you heard of the word "Interoperable" in advertising??? The VP of Advanced Media & Advertising at Xperi Corporation (TiVo), Fariba Zamaniya joins David, Jessie, & Adam on today's Deconstructing Data Podcast to teach us about the Interoperable Future for Linear and Connected TV.   Timestamps:  0:00 Intro Music  0:37 Introducing Fariba Zamaniyan  2:09 Tips For Optimizing Holiday Advertising  14:05 Interoperability For Linear & CTV  28:02 Should You Put Ad Spend Into CTV Advertising?  34:20 New Features In Omni IQ  38:38 Closing Remarks   Connect with BDEX:  Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram...
2022-11-2240 minDeconstructing Data
Deconstructing DataMedia Mix Modeling vs. Multi-Touch Attribution with special guest Annmarie Turpin. Episode 30Annmarie Turpin leads Ocean Media’s data analytics, performance measurement, and technological development initiatives.   With a keen focus on preserving the integrity of analytics and a passion for strategically leveraging data, Annmarie has forged Ocean’s path since 2009.  We're excited to talk to Annmarie about the application of ad-campaign and media analytics for client success.    Timestamps:  0:00 Intro Music  0:36 Introducing Annmarie Turpin  3:50 How Advertising On Twitter Is Changing  7:48 Media Mix Modeling vs. Multi-Touch Attribution  17:06 Experimentation Measuring Marketing Performance  23:17 Tools For Optimizing & Measuring Performance  28:30 What's In Your Tech Stack?  31:38 Check Out OmniIQ  32:37 What Advice Would You Give Your Younger Self?  3...
2022-11-1842 minDeconstructing Data
Deconstructing DataHow iOS Updates Limiting Data Affects SMB Advertisers with special guest James Williams. Episode 29We're excited to talk with James Williams with Ad Hype TV this week on Deconstructing Data. We'll be diving into how iOS 14.5 and limited data is disproportionately affecting small to midsize advertisers more than large fortune 500 advertisers. We'll also cover why 1st party consumer data is so valuable for businesses. Finally, we'll cover how data has transformed TV advertising from audience targeting to measurement and attribution.  We hope you can tune in live to join us.   Timestamps:  0:00 Intro Music  0:36 Introducing James Williams  3:47 How iOS 14.5 and Limited Data Affects Small Advertisers  10:59 The Power Of 1st Party Data  20:56 How Dat...
2022-11-1743 minDeconstructing Data
Deconstructing DataThe Future Of Apps Is Real Time Data with special guest DeVaris Brown. Episode 28DeVaris Brown is a product executive with the ability to build and lead high-performing teams, develop and execute company-wide strategy, and create experiences that resonate with a wide range of customers.  He is the CEO and Co-Founder of Meroxa which helps enable teams of any size and expertise to build and leverage real time data infrastructure in minutes not months.   Some of the topics we'll dive into include:   The Future of Apps is Real Time Data Data Liberation as a Business Imperative  A New Way to Think About Risk Aversion with Enterprise Data  Timestamps:  0:00 Intro...
2022-11-1743 minDeconstructing Data
Deconstructing DataThe Power of First-Party Customer Data with special guest John Baudino. Episode 27Join us as we chat with John Baudino - Global Partners and Alliance Leader at Treasure Data.  In this episode, we discuss the power of first-party customer data, making the most of your data, identity resolution, and so much more! Timestamps:  0:00 Intro Music  0:53 Introducing John Baudino  5:50 The Power Of First Party Customer Data  15:21 Identity Resolution  25:37 What's In Your Tech Stack?  37:33 The Future Of Ad Audience Building  41:23 Closing Remarks   Connect with BDEX:  Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ Tik...
2022-11-1043 minDeconstructing Data
Deconstructing DataBreaking Down Analytic Failures with special guest Jesse Oulette. Episode 26Jesse Ouellette, Founder of LeadMagic joins us today to deconstruct sever-side tracking, open pixel, and breaking down where marketers can improve with Google, Facebook, and LinkedIn analytics.  We'll also be discussing bulk email campaigns and providing tips you won't want to miss.  And lastly, Jesse will also be sharing his favorite tools from his tech stack.   Timestamps:  0:00 Intro Music  0:54 Introducing Jesse Ouellette  4:25 Server-Side Tracking  16:16 Sending Bulk Email  30:07 What's In Your Tech Stack  35:05 What Are The Best Coding Languages To Learn  39:01 Closing Remarks   Connect with BDEX:  Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/b...
2022-11-0941 minDeconstructing Data
Deconstructing DataThe What and Why of Data Governance with special guest Sharad Varshney. Episode 25Join us as we chat with Sharad Varshney - Founder and CEO at OvalEdge.  In this episode, we discuss the importance of data governance, trends in data management, tech stack tools, and much more! As a founder, Sharad Varshney believed that employees from marketing, sales, IT, human resources, and other departments, could do their jobs better if they could develop insights from data across the organization.  Varshney graduated with a degree in nuclear engineering from IIT Kanpur in India but shifted his focus to working in computer science. He moved to Atlanta in 2003 and began working in as...
2022-11-0946 minDeconstructing Data
Deconstructing DataDeath of the Cookie with special guest Fariba Zaminiyan. Episode 24Join us as we chat with Fariba Zaminiyan - VP of Advanced Media and Advertising @ TiVo.  In this episode, we chat about the first-party data and the death of cookies, thoughts on political advertising, the importance of deterministic data, and so much more! Timestamps:  0:00 Intro   0:50 Introducing Fariba Zamaniya  5:43 Political Segments And Channels In 2022  15:46 Advertising Week NY 2022  20:57 Why Aren't Streaming Services Teaming Up?  30:00 What's In Your Tech Stack?  32:41 Political Targeting On Facebook  39:00 Preparing For Holiday Advertising  41:50 Closing Remarks    Connect with BDEX:  Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/B...
2022-11-0844 minDeconstructing Data
Deconstructing DataThe Evolution of Data to Fuel Change with special guest John Loury. Episode 23John Loury is the President of CAUSE+EFFECT Strategy. He is a data-driven senior executive with an entrepreneurial spirit. John has a keen sense of understanding complex business challenges and leading teams in a strategic, collaborative, and accountable fashion to solve them.    The Co-Hosts David Finkelstein, Jessie Lizak and Josh Morgan along with John will cover all sorts of fun data topics including:  How the people, process and technology to use data to make decisions is evolving is one.  The critical role adoption plays to incorporate data into making business decisions is another.  How companies can begin...
2022-11-0740 minDeconstructing Data
Deconstructing Data3rd-Party Cookies Are Detrimental with special guest Matt Hertig. Episode 22Matt Hertig, CEO and Co-Founder of ChannelMix, joins us as we chat about fueling machine learning through quality data, adapting analytics without the use of third-party data, new marketing data and tracking strategies, and so much more! Timestamps:  0:00 Intro   0:42 Introducing Matt Hertig  5:30 3rd-Party Cookies Are Detrimental  15:26 New Marketing Data & Tracking Strategies  24:12 What's In Your Tech Stack?  26:53 Translating The Analytics  30:17 Data Partnerships  41:00 Closing Remarks   Connect with BDEX:  Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ Spotify: https://open.spotify.com/show/2...
2022-11-0442 minDeconstructing Data
Deconstructing DataData Quality Challenges in Machine Learning and AI with special guest Jay Bartot. Episode 21In this episode, we sit down with Jay Bartot - CEO and Cofounder of Zeitworks. Jay guides us through discussions in the challenges of collecting quality data in ML/AI, machine learning and reproducibility, tech tools that help with the utilization of machine learning, and so much more! Timestamps:  0:00 Intro   0:35 Introducing Jay Bartot  6:58 What Is Zeitworks?  9:52 Data Fuels Machine Learning  22:44 The Importance Of Data In Machine Learning  35:50 What's In Your Tech Stack  42:06 Machine Learning And Reproducibility  46:50 Connect With Jay/Closing Remarks   Connect with BDEX:  Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bd...
2022-10-2948 minParis Talks Marketing
Paris Talks MarketingFirst-Party Data and the Cookiepocalypse with Jessie Lizak of BDEX Here are some of the key topics that Jessie and Paris discussed in this episode:• The approach of BDEX for cleaner and more privacy-compliant data• Transitioning past third-party data to marketing with quality first-party data• Ethical marketing and why it's profitable to do what's right in business• Leveraging Dark Social• Balancing personal branding and company branding Guest:LinkedInBDEXSee more:Hop OnlineParis ChildressLinkedIn PTM Page
2022-10-2734 minDeconstructing Data
Deconstructing DataEmail and SMS Marketing for the Modern B2C Marketer with special guest Olivia Tsang. Episode 20In this episode, Olivia Tsang - Director of Growth Marketing at Fraction covers the evolution and best practices of B2C SMS and email marketing, ad optimization and avoiding bots, the future of building ad audiences, and so much more! Timestamps:  0:00 Intro   0:25 Introducing Olivia Tsang  2:13 Tips For Email & SMS Marketing  16:52 The Future Of Paid Digital Advertising  23:00 What Is Your Tech Stack?  28:09 TV Views Are Moving To CTV 37:30 What Is The Future Of Ad Audience Building  40:34 What Advice Would You Give Your Younger Self  44:59 Closing Remarks   Connect with BDEX:  Web: https://www.bdex.com LinkedIn: https://ww...
2022-10-2445 minDeconstructing Data
Deconstructing DataInfusing Editorial Instinct and Data to Create Storytelling with special guest David Whiting. Episode 16In this episode, we chat with David Whiting - General Manager and U.S. Lead of CommsTech Solutions at Edelman. Topics include: Communications functions with marketing teams as it relates to data and analytics, mistakes in integrated communications, the future of data in communications, and so much more!
2022-10-0239 minDeconstructing Data
Deconstructing DataThe Art of Data Precision and Reducing Noise in Political Campaigns with special guest Nina Wornhoff. Episode 15In this episode, we chat with Nina Wornhoff - Senior Data Scientist at Change Research.  Topics include: Building predictive models and customized data analysis, how political campaigns collect and analyze quality data while reducing poor data, targeting in paid media campaigns, and more!
2022-10-0244 minDeconstructing Data
Deconstructing DataWinning without Third-Party Cookies and SEO Strategies with special guest Ruth Burr Ready. Episode 14In this episode, we chat with Ruth Barr Ready, CEO of Upbuild, about marketing strategies wthout the use of 3rd party cookies, strategies for SEO, and data points in optimizing websites. 
2022-10-0245 minThe 20% Podcast with Tyler Meckes
The 20% Podcast with Tyler MeckesCoffee Chats Episode 9: Jessie Lizak, CMO at BDEX, Co-Founder of Reveting and Whiskey WednesdayWelcome to Episode 9 of Coffee Chats! In this series, I will be interviewing the top individual contributors, and leaders across the entire sales world to share their stories, and discuss current trends in their role and industry, all in around 30 minutes (or slightly more sometimes!). This week’s guest is Jessie Lizak. Jessie started her career in Political Science, first working on Political campaigns before switching her focus to running Marketing Campaigns. She is now the CMO at BDEX, Co-Founder of Reveting and Whiskey Wednesday. In this week’s episode, we discussed: Deep Breathes Prioritizing Top 3 Thin...
2022-09-2238 minDeconstructing Data
Deconstructing DataChallenges Brands Face Today with Respect to first-Party Data with special guest Camela Thompson. Episode 13In this episode, we sit down with Camela Thompson - VP of Marketing at CaliberMind.  Topics include:  how her experience in revenue operations influenced her approach to marketing, challenges with first-party data, building identity graphs, and more!
2022-09-0933 minDeconstructing Data
Deconstructing DataAccurate Targeting and Product User Data Depreciation with special guest Matthew Barnett. Episode 12In this episode, we sit down with Matthew Barnett - CEO/Founder of Bonjoro.  Topics include: product user data depreciation, targeting with accuracy, mistakes with data storage, and so much more.
2022-09-0939 minDeconstructing Data
Deconstructing DataData-based Audience Building with special guests Gabe Fabius and Joshua Dern. Episode 11In this episode, we sit down with Gabe Fabius and Joshua Dern - COO and CEO of Pickaxe.  Topics include GTM strategies, using data to improve the ad experience, the future of marketing and advertising, and so much more!
2022-08-1948 minDeconstructing Data
Deconstructing DataEvan Chaisson - VP of Product at Written Word MediaIn this episode, Evan Chaisson goes over using customer data to create better products, machine learning algorithms, building audiences, and so much more.
2022-08-0558 minDeconstructing Data
Deconstructing DataJesse Ouellette - Founder and CEO of Lead MagicIn this episode, Jesse Ouellette talks about scaling marketing email campaigns and outreach, identity resolution improving first-party data, what B2B marketing can learn from B2C, and more.
2022-07-2259 minMarketing-Led Growth
Marketing-Led GrowthHow Jiggy Is JESSIE LIZAK with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with CMO of BDEX (Contact info for B2C)Jessie Lizak is the CMO of BDEX (Contact info for B2C) and co-host of Whiskey Wednesday.  Jessie dons B2B SaaS buyers’ flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast (tks to Marketing + Marketing’s influence on peers) ✅learn about vendors via peers and website (tks to Marketing), then Sales to customize complex products/use cases ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development) 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠-𝐥𝐞𝐝 𝐯𝐬. 𝐒𝐚𝐥𝐞𝐬-𝐥𝐞𝐝 = 50% M 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐯𝐬. 𝐒𝐚𝐥𝐞𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 = 75% M 𝐑𝐞𝐚𝐥 𝐒𝐚𝐥𝐞𝐬 (𝐀𝐄-𝐂𝐒𝐌 𝐜𝐨𝐦𝐛𝐢𝐧𝐞𝐝) 𝐯𝐬. 𝐒𝐚𝐥𝐞𝐬 𝐀𝐬𝐬𝐞𝐦𝐛𝐥𝐲 𝐋𝐢𝐧𝐞 (𝐀𝐄-𝐂𝐒𝐌 𝐬𝐩𝐥𝐢𝐭) = RS 𝐅𝐮𝐥𝐥 𝐒𝐚𝐥𝐚𝐫𝐲 + 𝐁𝐨𝐧𝐮𝐬 𝐯𝐬. 𝐂𝐨𝐦𝐦𝐢𝐬𝐬𝐢𝐨𝐧 = FSB Run similar exercise w/CEO...
2022-07-2055 minDeconstructing Data
Deconstructing DataChris Daly - President and CMO at TBG MarketingIn this episode, we sit down and chat with Chris Daly.  Chris Daly is the president and CMO at TBG Marketing.  Chris shares with the audience how he got into marketing, the collection of first-party data, the importance of speed in scaling operations, identifying customers across mediums, and more.
2022-07-081h 03Deconstructing Data
Deconstructing DataDaniel Pages Chacon - Data and Software Engineer at BDEXIn this episode, we chat with Daniel Pages Chacon.  Daniel breaks down for the audience his love of data and engineering, the impact of identity resolution, how to properly target your audience, and more.
2022-06-2627 minDeconstructing Data
Deconstructing DataVitaly Kovrigin - Software Engineer at BDEXIn this episode, we interview Vitaly Kovrigin and discuss combining the arts with education, his love of math and software development, using analytics in marketing, and understanding your target audience.
2022-06-1737 minDeconstructing Data
Deconstructing DataFariba Zamaniyan - Vice President at Xperi CorporationIn this episode, Fariba shares her story and background and we discuss the creative of advertising, reaching consumers through content creation, programmatic advertising, and more.
2022-06-0446 minDeconstructing Data
Deconstructing DataHector Cen - Data Engineer at BDEXIn this episode, we interview Hector Cen, a data engineer at BDEX, and chat about his passion for software development, his role in the success of BDEX, and the accuracy of data for customer targeting.
2022-05-3139 minDeconstructing Data
Deconstructing DataDavid Wellborn - Chief Technology Officer at BDEXIn this episode, we discuss David's experience in early start-ups, his love for playing the trumpet, and the problems solved by enriching data.
2022-05-2231 minDeconstructing Data
Deconstructing DataMichael Aronov - Cofounder of BDEXIn this episode, we interview the co-founder of BDEX Michael Aronov. We discuss his experiences in immigrating to the US and being an entrepreneur of multiple businesses along with the creation of OMNI IQ.
2022-05-0631 minDeconstructing Data
Deconstructing DataDavid FinkelsteinIn this episode, we interview David Finkelstein - the founder of BDEX.  We cover David's experience with creating successful businesses, his vision in starting BDEX, and the importance of data in marketing and advertising.
2022-04-2847 minTelevisionation
TelevisionationTelevisionation: Tara Maitra, CRO of BDEX, in Conversation with The iTV DoctorTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Tara Maitra, Chief Revenue Officer of BDEX, the fast-growing data exchange platform. We all know Tara from her 11+ years at TiVo, where she was the most public spokesperson for TiVo’s advanced television solutions (some of which were significantly before their time). Tara tells us that, by combining the functionality, data, and reach of a traditional data management platform in a true marketplace environment, BDEX empowers B2C companies to use the powe...
2020-09-1318 min