Shows
Deconstructing DataTurning Data Into Business Impact with Robin Patra, Director of Data, Analytics & AI at ARCO ConstructionWhat does it take to drive massive business growth through data? According to Robin Patra, it’s not just dashboards and KPIs—it’s aligning people, processes, and systems with real intelligence.In this episode of Deconstructing Data, host Jessie Lizak (Fractional CMO at BDEX) and Adam Fitzgerald (Enterprise Sales Director at BDEX) sit down with Robin Patra, the Director of Data, Analytics & AI at ARCO Construction. With 20+ years of experience spanning Cisco, BlackRock, and now construction, Robin brings a uniquely human-centered lens to data strategy and digital transformation.This episode is packed with gold for da...
2025-04-1240 minDeconstructing DataBetter Data, Smarter Marketing & Stronger Security with Bill BrunoWhat happens when your CEO and CMO are both out, and the tech and sales teams take the reins? You get one of the most dynamic and insightful episodes of Deconstructing Data to date.In this special episode, BDEX's Chief Technology Officer David Wellborn and Enterprise Sales Director Adam Fitzgerald host Bill Bruno, CEO of Celebrus. Broadcasting live while Jessie Lizak (Fractional CMO at BDEX) was on the road in Florida and David Finkelstein (CEO of BDEX) was tending to family matters, this episode didn’t skip a beat. Instead, it delivered one of the most valuable co...
2025-04-0944 minDeconstructing DataMatt Spiegel, EVP TruAudience at TransUnion | Data, AI & IdentityAI. Data. Identity. The future of marketing is all about connecting the dots—but too many companies are still stuck in fragmented systems, struggling to unify customer insights.On this episode of Deconstructing Data, Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion, breaks down the real barriers to personalization at scale and why data silos are holding businesses back.→ Why identity resolution is the missing link in Martech→ How leading brands are solving the data fragmentation problem→ The must-have mindset shift for marketers in 2024
2025-03-1742 minDeconstructing DataThe State of AI & Breaking Data Silos with Sav KhetanAI is revolutionizing how businesses operate, but are companies truly prepared to harness its power? The biggest roadblock to AI adoption isn’t the technology itself, it’s people, processes, and mindset.In this episode of Deconstructing Data, we sit down with Sav Khetan, VP of Product Marketing at Tealium, to explore:→ The State of AI → What’s hype vs. reality? What’s working today?→ Data for AI → How collection, management, and activation impact success→ Breaking Data Silos → Why unifying your organization is the key to leveraging AI effectively→ Tech Stack → Sav’s go-to to...
2025-03-0345 minDeconstructing DataAI, Enterprise Transformation & the Future of Intelligent SystemOn this episode of Deconstructing Data, we are getting into AI-driven enterprise transformation with Mike Finley, CTO and Co-Founder of AnswerRocket.Mike shares his journey from physics to AI, the evolution of intelligent systems, and how businesses can leverage AI agents to make smarter decisions. We discuss:→ AI and Agency – What defines AI as an agent and why that matters.→ AI in Enterprise – How companies are using AI to transform processes.→ GenAI Roadmap – What businesses should prepare for next.→ Tech Stack Insights – The most powerful tools in AI today....
2025-02-1749 minDeconstructing DataAI, Growth Ops, and Rethinking Sales Strategies with Kris Rudeegraap, Co-CEO of SendosoIn this episode ofDeconstructing Data,Jessie Lizak (Fractional CMO at BDEX) andDavid Finkelstein (Founder & CEO of BDEX) sat down withKris Rudeegraap, Co-CEO of Sendoso, to explore how AI is revolutionizing corporate gifting and direct mail.✅ AI-driven gifting is enhancing personalization and increasing engagement.✅ Direct mail is making a comeback—outperforming email in key metrics.✅ A recentHockeyStack study found that gifting doubled win rates and sped up deal closures by 29%.✅ Companies likeGong and Gainsight are generating millions in pipeline from personalized gifts.✅ AI-poweredSmart Messaging & Smart Send are making it easier to send the right gift...
2025-02-1041 minDeconstructing DataData Driven Decisions with David Boice, CEO and Co-Founder of Team Velocity.This episode of Deconstructing Data welcomed the brilliant David Boice, CEO and Co-Founder of Team Velocity.
Here's what we covered:
1. Unifying Customer Data with Apollo
2. Integrating Data to Enrich Customer Profiles
3. Ads Drive Personalized Offers and Sales
4. Tech Stack
Joined by Jessie Lizak, Fractional CMO at BDEX and BDEX's Sales Director, Adam Fitzgerald, David Boice shared his expertise on unifying and leveraging customer information for business growth.
2024-12-3043 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthWhat Podcasters Can Learn From Bloggers -- David Finkelstein // BDEXDavid Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. Podcast data collection for audience identification has been slow to evolve, predominantly depending on IP addresses, which presents limitations. While it's possible to connect downloads to website visits, pinpointing your audience based solely on IP addresses is a challenging task not encountered in the blogging realm. Today, David discusses what podcasters can learn from bloggers. Show NotesConnect With: David Finkelstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and Cal...
2023-12-0814 minMarTech Podcast ™ // Marketing + Technology = Business GrowthImpression Volume Vs Quality -- David Finkelstein // BDEXDavid Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. As advertising budgets tighten and performance declines, brands are increasingly seeking greater value from media buyers. Unfortunately, there's no motivation for media buyers to prioritize quality over buying volume when there's a chance of budget reductions if they can provide the same level of performance with less money. Today, David discusses impression volume versus quality. Show NotesConnect With: David Finkelstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and Cali...
2023-12-0718 minDeconstructing DataHold 'Em or Fold 'Em: Identifying and Organizing Your Data with Christina Inge author of Marketing Metrics: Leverage Analytics and Data to Optimize Marketing StrategiesToday on Deconstructing Data, we're thrilled to welcome Christina Inge, Author of Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies. An expert in leveraging web data and AI for marketing, Christina brings insights into innovative data strategies for today's dynamic marketing landscape.
Marketing Metrics In The Age Of ChatGPT
Using Data To Make Strategic Decisions
Effective Data Audits For Ads & Enrichment
Tech Stack
2023-12-0450 minDeconstructing DataLeveraging Public Web Data in Marketing with Yanay Sela, CMO of Bright DataToday on Deconstructing Data, we are thrilled to welcome Yanay Sela, CMO of Bright Data. An expert in leveraging web data and AI for marketing, Yanay brings insights into innovative data strategies for today's dynamic marketing landscape.
Maximizing ROI with Google AI in Advertising
What is public web data and how are marketers using it
How public data might not remain public for long
Tech Stack
2023-11-2045 minDeconstructing DataMaster Data: Deterministic Data, Metadata, ID Graphs & AI Identity with Fariba Zamaniyan, VP Data & Analytics at TiVO.This week we welcome back Fariba Zamaniyan, VP Data & Analytics at TiVO.
Discussion topics include:
1. Back to the Basics - Importance of Deterministic Data
2. Importance of Metadata
3. Addressability Focused ID Graphs
4. AI and Identity
2023-11-1344 minDeconstructing DataAI & Marketing Analytics: Ethics, Privacy, and Data-Driven Cultures with Melinda Byerley, CEO of Fiddlehead MarketingThis week we talked to Melinda Byerley, CEO of Fiddlehead Marketing, LLC.
Discussion topics include:
1) Marketing Analytics and AI In Marketing Analytics
2) Data Privacy And Ethics
3) Creating Cultures That Are Data-Driven.
2023-11-0643 minDeconstructing DataUsing Alternative Data To Transform Your Business Practices with Jonathan Chin, Co-Founder of FacteusThis week we welcome, Jonathan Chin, Co-Founder of Facteus for this episode of Deconstructing Data.Topics of discussion include:
What kind of metrics and spending data can be used for competitive insights to better understand how competitors are doing?
How Market Share Data provides a view on which retailers are winning in the wallets of consumers - even by geographies, or within a specific spend category.
How the potential of consumer spending data from DaaS companies allied with AI tools can identify emerging market trends, inform marketing decisions, and guide the development of effective policies and sustainable bus...
2023-10-3045 minDeconstructing DataFirst Party Data and the Machines: Creating Lasting Differentiation for your Brand with Jason Downie of Making ScienceThis week we welcome the knowledgeable and experienced Jason Downie, US CEO of Making Science, a Digital Acceleration Company.Having donned multiple hats, from his tenure at Lotame outside the walled gardens, to the power centers of Google, and now at the crossroads with Making Science, Jason has been an active player in the evolving world of data.
We dive into a variety of topics including:
Data Privacy
1st Party Data Strategy and CDP/CDA
AI Applications for Marketing
Tech Stacks
2023-10-2343 minDeconstructing DataHow Privacy is Influencing Modern First-Party Digital Marketing Strategies with Ted Sfikas of TealiumThis week on Deconstructing Data we welcome Ted Sfikas of Tealium as he explores the profound influence of privacy in contemporary first-party digital marketing.Dive into the integration of MarTech/AdTech with Omnichannel strategies, and grasp the growing significance of First-Party Data in today's landscape.Understand the upcoming shifts in data for advertising.
2023-10-1645 minDeconstructing DataTailoring Tomorrow: ML's Role in Future Personalization with Joe Wheeler, CEO of CX/DigitalThis week we are deconstructing data with Joe Wheeler, tech innovator and best-selling author of The Digital-First Customer Experience. We will be getting into the convergence of technologies, exploring the frontier of generative AI, and unlocking the secrets behind crafting bespoke experiences through machine learning!Discussion Topics:1. Melding Minds: Exploring the Convergence of Tech!2. Next-Gen Intelligence: The Future of Generative AI!3. Bespoke Experiences: How ML Crafts Personalization!
2023-10-0942 minDeconstructing DataPractical Innovation Paths for Leveraging Value of AI with Michael Cohen, CD&AO of Plus CompanyThis week we welcome Michael Cohen, CD&AO of Plus Company. He comes from a background of AI and R&D for Marketing Management and Business Growth.We'll discuss Data-Centric AI, explore the synergy of Prediction and Judgment, and introduce GenAI: your tool for crafting desired data instantly.
2023-10-0247 minDeconstructing DataUnlocking the Shift: From Audiences to Algorithms with Adam HeimlichThis week we welcome Adam Heimlich Founder and CEO of Chalice Custom Algorithms to uncover the future of custom algorithms, data collaboration, incremental performance, how custom algorithm software reduces corporate risk and big-tech dependency and AI for digital media buying.
2023-09-2540 minDeconstructing DataMaximizing Marketing ROI: AI, Multi-Channel Attribution & Centralized Data with Vibhor Kapoor, President of AdRollToday we’re very lucky to welcome Vibhor Kapoor, President of AdRoll. Vibhor's stellar resume speaks for itself, but what truly sets him apart is his passion for marrying technology and marketing to create incredible consumer experiences.
Currently at the helm of AdRoll, a division of NextRoll, as President, Vibhor has been a guiding light in the realms of marketing, strategy, and customer success across some of the biggest names in tech, like Adobe and Microsoft.
Get ready for insights that could very well reshape your understanding of marketing in the digital age.
Am...
2023-09-1843 minDeconstructing DataCentralized Data, Decentralized Consumption with DeVaris BrownToday we are welcoming back DeVaris Brown, CEO and Co-Founder of Meroxa to talk about:
Architecting Centralized Data: 2Constructing a Solid, Trustworthy Data Hub
Decentralized Consumption: Promoting Data Access and Utilization for All
Striking Data Balance: Achieving the Perfect Blend of Centralization and Decentralization
2023-09-1144 minDeconstructing DataData in the Influencer Marketing Space with Alessandra AngeliniYou won't want to miss this Data in the Influencer Marketing Space episode of Deconstructing Data with Founder and CEO of Influur, Alessandra Angelini.Topics include:1. The importance of taking data-based decisions as a CEO of a startup.2. The importance of analyzing advertising data for people using influencer marketing.3. Privacy, transparency, accuracy, and security as a top priority when it comes to technology4. Teck Stack
2023-09-0645 minDeconstructing DataB2B2C Customer Journeys: Zero and First-Party Data with Ana MouraoThis week's Deconstructing Data, featuring Ana Mourao, a seasoned expert in Digital Marketing and CRM at Stanley Black & Decker, Inc.With extensive experience in driving digital transformation across Fortune 500 companies, Ana thrives at the crossroads of marketing, data, and technology.This episode will dive into the power of zero and first-party data for B2B2C companies, especially those in the midst of digital transformation. Ana will explore the following discussion topics:Getting to Know Your Customers: Understand how B2B2C companies can utilize zero and first-party data to engage better with end-users, and why ha...
2023-09-0142 minDeconstructing DataHow marketing data gathered by companies can potentially lead to hacks and cybersecurity threats with Harry MaugansThis week we are lucky to welcome Harry Maugans, Founder and CEO of Privacy Bee.
Privacy Bee is a company that believes privacy is a human right. Harry has a robust background in data, marketing and analysis, previously serving as the CEO of Clickagy and Vice President of Product at ZoomInfo. These experiences and the current market led him to start Privacy Bee. Harry will discuss:
How marketing data gathered by companies can potentially lead to hacks and cybersecurity threats
How companies and consumers can prioritize safety when it comes to personal data
How much control co...
2023-08-2145 minDeconstructing DataGenerative AI, ChatGPT and the future of ProptTech with Kamal ShaikThis week we are lucky to welcome Kamal Shaik, Chief Data Officer at REAL
Kamal has impacted the business landscape by crafting data-centric products spanning domains like Social Networking, Advertising, and Marketing. With a profound expertise in AI/ML, Big Data, and Business Intelligence, he's been at the forefront of blending analytics and data engineering into transformative products and programs.
Connect With REAL
LinkedIn: https://www.linkedin.com/company/getrealapp
You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex...
2023-08-2144 minDeconstructing DataThe importance of 1st party data and how to manage your level of personalization in your marketing efforts depending on the audience and the data in hand with Cory Munchbach, CEO of BlueConic.This week we are lucky to welcome Cory Munchbach, CEO, BlueConic
BlueConic is the world's leading Customer Data Platform, beloved by customers the world over from VF Corp to Colgate to Mattel to UEFA and back again. One of Vista Equity Partner's Endeavor Fund portfolio companies, BlueConic is on a mission to liberate your data in the privacy-first era by putting unified, privacy-compliant first-party data into the hands of business teams that want to transform the customer relationship and unleash growth.
LinkedIn: https://www.linkedin.com/in/corymunchbach/
Connect With BlueConic
...
2023-08-2143 minDeconstructing DataEmpowering Marketers with Data Through AI with Ariel Geifman, Chief Revenue Officer at DealtaleThis week we are lucky to welcome Ariel Geifman, Chief Revenue Officer at Dealtale
Ariel Geifman is an expert B2B marketer. He has over 15 years of experience scaling tech companies. His skills span outbound marketing, social selling, content development, and online advertising.
Connect with Ariel:
LinkedIn: https://www.linkedin.com/in/arielgeifman/
Connect With Dealtale
LinkedIn: https://www.linkedin.com/company/dealtale/
You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.c...
2023-08-2148 minDeconstructing DataDiscussing Smart TV Data, Addressability and Reach with Fariba Zamaniyan, VP of Data and Advertising at TiVoThis week we are lucky to welcome Fariba Zamaniyan, VP of Data and Advertising at TiVo
Fariba has been on the podcast multiple times before. She was an original guest on our early Fireside chats that originally inspired Deconstructing Data.
Fariba is a recognized leader and media industry expert with a proven career history of success in the development and scale of products that monetize data and technology for advertising.
Fariba is someone we’re grateful to get to work with her on a number of projects as...
2023-08-2141 minDeconstructing DataDeconstructing Data with Bob Audet, Partner, GuidehouseThis week we are lucky to welcome another esteemed guest.
He is the Partner at Guidehouse who was also on episode 40 with DW. Please welcome Bob Audet back to the show.
Bob is a highly acclaimed Partner and Data Management leader at Guidehouse, with a wealth of experience in advising top executives and driving transformational change across industries.
He is a strategic thinker and expert in delivering high-quality results, with a focus on helping organizations extract value from their data assets and establish effective data management capabilities.
Bob has been actively in...
2023-08-2148 minDeconstructing DataDeconstructing Data with Michelle Bacharach, CEO & Co-Founder, FindMineHow do the leading retail brands balance customization and identity? Dive deep with us as we unravel the secrets behind some of the industry's biggest game-changers.
📌 Discussion Topics:
Decoding FindMine's Success: Uncover the magic behind FindMine's innovative approach to inventory management. We'll explored how they've harnessed data to not only streamline their operations but also make significant strides in reducing waste.
The Danger of Over-Personalization: Personalization is the buzzword, but where should we draw the line? We delve into the intricacies of tailoring consumer experiences and discuss strategies for brands to maintain their uni...
2023-08-2144 minDeconstructing DataProgramatic Advertising: Identity, Attribution, & AI with special guest Matt Prohaska, CEO & Principal of Prohaska ConsultingBDEX is proud to welcome Matt Prohaska with Prohaska Consulting on Deconstructing Data.We'll be covering identity, attribution & measurement, ai, tech stack and more.
2023-07-0445 minDeconstructing DataPros & Cons to the Rise of First Party Data with special guest Michael Trapani, Head of Product Marketing at ActionIQThis week on Deconstructing Data, we have the pleasure of welcoming Michael Trapani.
During the show, Jessie Lizak, CMO at BDEX, and David Finkelstein, BDEX's Co-Founder and CEO, will delve into a range of topics with Michael, including the positive and negative trends in brands moving away from third-party data, the shift from marketing to dedicated data teams, and how the financial services industry is using data today.
Connect With Michael Trapani
LinkedIn: https://www.linkedin.com/in/trapanimichael/
Connect With ActionIQ
Website: https://www.actioniq.com
LinkedIn: https...
2023-06-2744 minDeconstructing DataThe Convergence of Data Analytics, AI Chatbots, and Customer Experience with Ivan Ostojic, CBO of InfobipToday, we are welcoming Ivan Ostojic, Chief Business Officer of Infobip. Ivan is in charge of setting company strategy and direction, developing and delivering new business growth and overseeing functions in charge of exponentially scaling Infobip’s growth.
We will be discussing:
1. Data and Analytics and the Intersection of AI
2. Chatbots and CX
3. How generative AI is transforming the customer journey
4. Tech stack
Connect With Ivan Ostojic
LinkedIn: https://www.linkedin.com/in/ivan-ostojic/
Connect With Infobip
Website: https://www.infobip.com
LinkedIn: https://www.linkedin.com/company/infobip/
You can find Deconstructing Data on all major podcast apps an...
2023-06-2044 minDeconstructing DataWaking Up And Deciding To Solve Identity Resolution with special guest Michael AronovOn today's show we look back at our second episode of Deconstructing Data with the Co-founder of BDEX, Michael Aronov. We interview him about his experiences with immigrating to the US and being an entrepreneur of multiple businesses.
We’ll also be discussing the topics of identity resolution and advertising on the internet, along with our newest creation of OMNI IQ.
You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.
While you're there, ch...
2023-06-1331 min
The AI Sales Revolution11 - How a CMO leverages AI for content creation (Jessie Lizak - CMO at BDEX)How Jessie has been leveraging AI to maximise content creation!
In it we cover
• How to prompt ChatGPT specifically to build the structure of great LinkedIn posts
• How BDEX is using AI to find more of your BEST customers
• Maximise your content output starting with AI, but ending with human curation
• Plus so much more
𝘗𝘚 - 𝘠𝘰𝘶𝘳 𝘧𝘦𝘦𝘥𝘣𝘢𝘤𝘬 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘨𝘳𝘦𝘢𝘵𝘭𝘺 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘦𝘥, 𝘢𝘯𝘥 𝘪𝘧 𝘺𝘰𝘶 𝘭𝘪𝘬𝘦𝘥 𝘪𝘵, 𝘱𝘭𝘦𝘢𝘴𝘦 𝘭𝘦𝘢𝘷𝘦 𝘢 𝘳𝘦𝘷𝘪𝘦𝘸!
2023-06-0237 minDeconstructing DataIntegrating Brand Experience and Customer Experience with Innovation and Data with Dennis DeGregorThis week on the Deconstructing Data Podcast, we are honored to host Dennison DeGregor, VP & Global Chief Data Officer for Ogilvy/Verticurl.
Dennison is a pioneer in his field, carving a path for Fortune 500 brands globally on enterprise CX transformation, analytics, and leveraging technology for a competitive business edge.
Dennis has a track record of leadership and innovation, crafting an analytics, data monetization, and cloud-based platform strategy for a $1 billion+ P&L.
He's also recognized as a game-changer, having developed the first AI-as-a-Service cloud platform in the contact center managed services industry.
Our conversation will dive into data-driven personalization...
2023-05-3043 minDeconstructing DataData Governance, Bad Data Impact, & Marrying Marketing-Finance Data with special guest Jim Williams, CEO of UptempoIn this episode, we have the privilege of hosting Jim Williams, CEO of Uptempo.
Jim is a seasoned professional specializing in early-stage tech companies. His expertise in revenue scaling and tactical demand programs is invaluable.
🔎 Dive into intriguing topics:
-Data governance for marketers
-Impact of "bad data" on marketing and sales
-The power of marrying marketing and finance data
Jim will also share insights into his favorite tech tools and offer valuable advice for marketers based on his experiences. Don't miss out on this engaging discussion!
Join us and gain valuable knowledge from Jim's expertise.
Connect With Jim...
2023-05-2342 minDeconstructing DataTying Publisher & Affiliate Outcomes to Business Outcomes with special guest Lilit Davtyan, CEO of PhonexaToday, we are excited to welcome Lilit Davtyan, the CEO of Phonexa.
As Phonexa’s CEO, Lilit shapes the all-in-one performance marketing automation suite for calls, leads, clicks, email, SMS, accounting, and more, by leading the company’s business development, strategic growth, client relationships, operational transformation, and financial health.
Lilit formerly served as the company’s CFO, overseeing an average of $200 million in revenue yearly throughout Phonexa Holdings and its related entities businesses in Los Angeles, United Kingdom, and Ukraine since 2016. We are honored to have Lilit join us on Deconstructing Data.
Connect With Lilit Davtyan
LinkedIn: https://www.linked...
2023-05-1639 minDeconstructing DataUsing Data to Fight Racism in Ads with special guest Larry Adams, CEO & Founder of X_STEREOTYPEJoin us for an exciting conversation about the future of AI and data in advertising, training AI to recognize bias and not generate biased results, and fighting racism with data.
We'll be discussing topics such as identity resolution, data enrichment, and advertising data. To fight racism in advertising, there's a new bridge we should cross: Data. X_Stereotype's proprietary AI provides marketers a scorecard on their ads, analyzing sentiment by race, intent to purchase by race, authenticity by race, and more. Emotional intelligence is profitable - and with over 2 million collective data points, marketers can rest assured they have...
2023-05-0944 minDeconstructing DataRevolutionizing Real Estate with AI | Rich Swier, Founder of Offrs.comJoin this discussion on the intersection of technology and real estate with our special guest Rich Swier, Founder of Offrs.com.
We will be discussing how AI and data are revolutionizing the real estate industry and how machine learning is reshaping business strategies.
We will also dive into the next generation of lead generation and how AI is transforming sales and marketing for real estate professionals.
As a bonus, Rich will be sharing some of his favorite tech tools that he and his team use to stay ahead of the game.
Connect With Rich Swier
LinkedIn: https://www.linkedin...
2023-05-0248 minDeconstructing DataThe Cookieless World Is Not Really Cookieless with special guest Aaron Edwards, CEO of The Charles NYCWe are so excited to have Aaron Edwards, CEO of The Charles NYC join us on today's Deconstructing Data.
We will be discussing, Pairing data and cultural insights, leveraging paid and organic data, data governance for small business, and the cookieless work that's not really cookieless.
Connect With Aaron Edwards
LinkedIn: https://www.linkedin.com/in/aaroncedwards/
Connect With The Charles NYC
Website: https://thecharlesnyc.com
LinkedIn: https://www.linkedin.com/company/the-charles/
You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.
While you're there, check out BDEX's...
2023-04-2545 minDeconstructing DataHow AI is Revolutionizing Email Marketing with special guest Przemysław Depka Prondzinski from GetResponseJoin us for an exciting episode of Deconstructing Data, where we'll be diving into the world of data-driven insights and innovative marketing strategies.
Our special guest, Przemysław Depka Prondzinski from GetResponse, will be sharing his expertise on three fascinating data-related topics:
1. Data-driven email marketing
2. How to hyper-personalize your customer journey using advanced segmentation and AI
3. How Data and AI Are Changing Email Marketing
But that's not all. We'll also be discussing Przemek's favorite marketing tools and the secrets, tips, and tricks that will prepare marketers for the future.
So, join us on all major podcast apps, YouTube, TikTok, L...
2023-04-1841 minDeconstructing DataReaching Millennials with User Generated Content & Advertising with special guest Adam Dornbusch of EnTribeIn this episode, we have Adam Dornbusch, CEO and Founder of EnTribe, who will share his insights and knowledge on reaching millennials with user-generated content, identity resolution, and the importance of first-party data in advertising today.
Adam has more than 20 years of experience building domestic and international multiplatform businesses. Before founding EnTribe, Adam spent four years building the Community Content & Rewards program at GoPro, where his team licensed millions of photos and videos from the GoPro community for Super Bowl Ads, The GoPro Channel, Out Of Home, and In-Store marketing.
During this episode, Adam will reveal how EnTribe uses...
2023-04-1342 minDeconstructing DataHappy Birthday Deconstructing Data!!!We can't believe it's already been a YEAR since we started Deconstructing Data!!!
On today's show we're jumping into a time-machine and heading back to the first episode where we introduced you all to Co-Founder & CEO of BDEX, David Finkelstein, our Fractional CMO Jessie Lizak, and our marketer friend Joshua Morgan.
You'll hear us figure out what to name the show, the importance of data in marketing and advertising, and our initial goals with Deconstructing Data.
You can find Deconstructing Data on all major...
2023-04-1147 minDeconstructing DataHow To Make Analytics Consumption Frictionless | Prashant Mehta, Founder & CEO of Ficus AnalyticsWe have the pleasure of speaking with Prashant Mehta, Founder and CEO of Ficus Analytics, on Deconstructing Data.
We will delve into three data-related topics:
1. How to make consumption of analytics frictionless
2. Understanding the entire customer journey is key to marketing and confounding factors in advertising data
3. ChatGPT and other large language models in analytics
We will also explore the topics of identity resolution, data enrichment, and advertising data, and discuss the challenges and solutions in these areas.
For example, perfect identity resolution is hard, but directional/fuzzy matching may be good enough to answer a lot of business...
2023-03-2845 minDeconstructing DataPrivacy Safe Audience Targeting Strategies with special guest Bob Walczak, Founder & CEO of MadTechIn this episode, David and Jessie will sit down with special guest Bob Walczak, CEO of MadTech, to discuss the latest privacy safe audience targeting tech strategy.
🎧 Tune in as they cover a variety of topics, including data transfer and interoperability, 1st party vs 3rd party data, and identity without cookies.
Don't miss out on this exciting conversation!
Connect With Bob Walczak
LinkedIn: https://www.linkedin.com/in/bobwalczak/
Connect With MadTech
Website: https://madtech.io
LinkedIn: https://www.linkedin.com/company/madtechadvisors/
You can find Deconstructing Data on all major podcast apps and social channels. Learn more at htt...
2023-03-2145 minDeconstructing DataThe Growing Importance of 1st Party Data | Conor McKenna, Director at LUMA PartnersJoin Deconstructing Data on March 9th as Conor McKenna, Director at LUMA, discusses the evolving data ecosystem and its implications, including the growing importance of 1st party data, new 1st party data networks like Retail Media Networks, and more.
The conversation will also cover topics such as CTV, Commerce Media, and Ad Tech consolidation.
Conor brings over a decade of investment banking experience and a focus on Ad Tech, CTV, and emerging trends in Commerce Media and Digital Audio. Don't miss out!
Connect With Conor McKenna
LinkedIn: https://www.linkedin.com/in/conor...
2023-03-1445 minDeconstructing DataGoogle Analytics 4 Is The End Of Free Analytics & A/B Testing with special guest Joe Laratro, Founder of Tandem BuzzGet ready for an exciting and informative episode of Deconstructing Data! We are thrilled to announce that our special guest for this episode is Joe Laratro, President and Founder of Tandem Digital Marketing.
Join us as Joe shares his expertise on a wide range of topics, from GA4 and GA Audiences to PPC and SEO.
With years of experience as a CEO, published author, and Keynote Speaker at Pubcon, Joe will provide valuable insights into custom variables for data enrichment and ad data, upcoming challenges of losing free analytics and free AB testing, and his fav...
2023-03-0741 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthUnderstanding Ad Fraud -- David Finkelstein // BDEXDavid Finkelstein, CEO of BDEX, talks about data and technology. Due to ad fraud generating revenue for publishers and advertising platforms, there has been little incentive to eliminate it for years. However, the demand for better performance from advertisers has forced ad platforms to find ways to reduce ad fraud or face the risk of losing clients. Today, David discusses how you can understand ad fraud. Show NotesConnect With: David Finkelstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art1...
2023-03-0212 minMarTech Podcast ™ // Marketing + Technology = Business GrowthBehind the Scenes in Political Advertising -- David Finkelstein // BDEXDavid Finkelstein, CEO of BDEX, talks about data and technology. While ChatGPT has gained recent attention in the AI industry, many are unaware of the widespread use of AI in adtech. Previously, only large companies like Google, Facebook, and Amazon had the resources to leverage AI for adtech, but now, companies like BDEX are making these technologies more accessible to smaller businesses. Today, David discusses generative AI’s impact on adtech. Show NotesConnect With: David Finkelstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and Calif...
2023-03-0114 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthGenerative AI's impact on AdTech -- David Finkelstein // BDEXDavid Finkelstein, CEO of BDEX, talks about data and technology. While ChatGPT has gained recent attention in the AI industry, many are unaware of the widespread use of AI in adtech. Previously, only large companies like Google, Facebook, and Amazon had the resources to leverage AI for adtech, but now, companies like BDEX are making these technologies more accessible to smaller businesses. Today, David discusses generative AI’s impact on adtech. Show NotesConnect With: David Finkelstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and Calif...
2023-03-0114 minDeconstructing DataUsing CRM Data To Improve Sales with special guest Mona Akmal, CEO at FalkonGet ready for an exciting and inspiring conversation with Mona Akmal, the CEO of Falkon, an emerging leader in the sales intelligence platform space. With over two decades of experience as a product and engineering veteran, Mona has an impressive track record of building elegant solutions to technically hard problems.
Starting out at Microsoft, Mona has gone on to help scale OneDrive and Office, as well as lead product and technology organizations at Code.org and Amperity.
And now, as the CEO of Falkon AI, she is revolutionizing the go-to-market strategies of companies with her int...
2023-02-2844 minDeconstructing DataReinventing Consumer Insights With Artificial Intelligence with special guest Nihal Advani, CEO of QualSightsNihal Advani is a game changer in the world of consumer insights, having received recognition as the #1 fastest growing company in Illinois and the #1 fastest growing software company in the Midwest by both Inc. 5000 and Financial Times.
As the founder and CEO of QualSights, Nihal's background in tech and expertise in AI has enabled him to deliver unparalleled solutions to businesses seeking authentic and deep consumer insights.
He inspires and motivates his team to push the limits of what’s possible, leading to an award-winning insights platform that is revolutionizing the consumer insights industry.
Nihal...
2023-02-2143 minDeconstructing DataUsing Tech To Promote Creativity, Innovation, & Data Driven Results with special guest Veronica Buitron CEO of ChassisGet ready for a thrilling episode of Deconstructing Data, where we welcome one of the most dynamic leaders in the tech world!
Veronica Buitron, CEO and Co-Founder at Chassis, is changing the game in the tech industry and leading the charge for diversity and inclusivity. As a seasoned expert in the field, Veronica has built a company that specializes in digital marketing automation, helping companies align their technology with their business objectives.
With a passion for continuous learning and improvement, Veronica is not only an expert in her field, but she is also a role mod...
2023-02-1443 minDeconstructing DataEnabling Timely Access to Trusted Data with special guest Bob Audet, Partner at GuidehouseBob Audet is a highly acclaimed Partner and Data Management leader at Guidehouse, with a wealth of experience in advising top executives and driving transformational change across industries.
He is a strategic thinker and expert in delivering high-quality results, with a focus on helping organizations extract value from their data assets and establish effective data management capabilities.
Bob has been actively involved in leading data-related efforts across the Federal Government and has spoken at MIT CDO Symposium on the Federal Data Strategy and the OPEN Government Data Act.
Join Bob Audet, a renowned data m...
2023-02-0744 minDeconstructing DataData Targeting, Triggers, & Channel Validating with special guest Adem Manderovic, Founder and CEO of Disruptur.coDisruptur.co puts sales, marketing and customer success together, so you don’t have too.
#ClosedCircuitSelling is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale.
Utilising this framework, Adem Manderovic, this week's guest, built ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management.
The Disruptur frameworks gained worldwide exposure on global critically acclaimed podcast #Ungoogleable by Jonny Stofko in 2022. Has since been featured on Sales Today, Salesdeck, Down the Rabbit Hole, Simply Sales and Marketing and The B...
2023-01-3143 min
BBB - Adem ManderovicEP 77 BDEX and Jessie Lizak discuss data and all things #ClosedCircuitSellingIn this episode the tables have turned where I was a guest on #DeconstructingData by #BDEX with the one and only #JessieLizak.
If you truly want to get further in depth in all things #ClosedCircuitSelling and #CommercialAccessGates then stay tuned for this one, which I couldn’t be more excited to bring you for episode 77 Better Business Building!
Additional thanks to #BDEX David Finkelstein, and #Drift Joshua Morgan for having me!
From Jessie Lizak!!
Thanks for sharing about #ClosedCircuitSelling an...
2023-01-3143 minDeconstructing DataSpecial Edition Deconstructing Data - Interviewing Gina (AKA ChatGPT) All About Artificial IntelligenceJoin David and Jessie as they interview Gina (AKA ChatGPT).
With text-to-voice software, Gina (aka ChatGPT) is able to be answer interview questions on Deconstructing Data.
We asked Gina all about herself and her capabilities.
You won't want to miss this fun.
2023-01-2725 minDeconstructing DataImprove Marketing Profitability With Predictive Intent & LTV Capabilities with special guest Ido Weisenberg, Co-Founder and CEO of VoyantisAre you ready to learn from one of the most promising entrepreneurs in Israel? Look no further!
This week, Deconstructing Data is thrilled to welcome Ido Wiesenberg as our guest speaker.
Ido is an accomplished entrepreneur with over 15 years of expertise in building growth and marketing teams, and has recently been selected by Forbes as one of the most promising entrepreneurs in Israel.
As the Co-Founder and CEO of Voyantis, and a proud father of three children, Ido has a wealth of knowledge and experience to share with us.
Don't miss this...
2023-01-2442 minDeconstructing DataThe Evolution Of AI In Marketing with special guest Jeremy Fain, Co-founder and CEO of CognitivThis week on Deconstructing Data, join us for our live broadcast and podcast as we sit down with Jeremy Fain, Co-Founder and CEO of Cognitiv.
With over 20 years of experience in the interactive industry, including leadership roles at Rubicon Project and CBS Interactive, as well as shaping interactive policy and standards at the IAB, Jeremy is a seasoned expert in the field.
He holds a BS in Electrical Engineering from Yale University and an MBA from Columbia Business School.
During the episode, we will discuss the evolution of AI in marketing, the benefits of dee...
2023-01-1744 minDeconstructing DataHow AI Can Help Your Marketing and Customer Support with special guest May Habib, Co-Founder & CEO at WriterThis week's guest is May Habib, Co-Founder and CEO of Writer.
Before founding Writer, she was a vice president at one of the world's largest sovereign wealth funds, where she was the first employee on the technology investment team, building a portfolio now worth over $20B.
May started her career in the New York office of Lehman Brothers, where she helped US software companies raise capital. She earned an AB degree in Economics and Near Eastern Languages and Civilizations at Harvard University, where she was Associate Managing Editor of The Harvard Crimson.
Check out Wri...
2023-01-1044 minDeconstructing DataImproving User Experience Through Privacy Data with special guest Joe Karasin, CMO at CircleIt Inc.Check out Joe Karasin, Chief Marketing Officer at CircleIt Inc., on Deconstructing Data.
Our discussion topics include:
Using data to improve user experience
Privacy & data in marketing
Data bias in advertising
We'll be doing a deep dive into advertising data.
Deconstructing Data is available anywhere you listen to podcasts. We'd love to hear what data-related topics you would like to hear about in the marketing and advertising world. Please share your qualitative data with us in the comments.
Timestamps:
0:00 Intro Music
0:37 Introducing Joe Karasin
6:09 Using Data To Improve User Experience
13:19 Privacy & Dat...
2022-12-2741 minDeconstructing DataThe Value Of Traditional SEO And Enterprise SEO with special guest Chris Rodgers, Founder & CEO of Colorado SEO ProsWe're looking forward to welcoming Chris Rodgers, Founder and CEO of Colorado SEO Pros on to Deconstructing Data this week.
We'll be talking all about SEO, enterprise SEO and more! You won't want to miss it.
Timestamps:
0:00 Intro Music
0:36 Introducing Chris Rodgers
7:36 The Value of SEO and Enterprise SEO
10:46 Measuring SEO and Google Analytics 4
17:22 The Difference Between SEO and Enterprise SEO
23:25 The Importance of a Digital Marketing Mix
31:54 What's In Your Tech Stack
35:00 What Is The Most Important For SEO?
38:52 Closing Remarks
Connect with BDEX:
Web: https://www.bdex.com
LinkedIn: https://www.linkedin.c...
2022-12-2041 minDeconstructing DataOutcome Driven Marketing Through Data with special guest Damian Garbaccio. Episode 33This week David and Jessie will be speaking with Damian from Affinity Solution about outcome driven marketing through data and a future in which actual consumer purchase media metrics lead innovation within the evolving cross channel media measurement space.
We'll hear about the new type of innovation Affinity Solutions is driving in the media measurement landscape and Damian's vision for purchase driven media metrics overall.
Timestamps:
0:00 Intro Music
0:36 Introducing Damian Garbaccio
4:40 Outcome Driven Marketing Through Data
14:30 New Media Measurement Innovation
23:33 What's In Your Tech Stack
26:32 Damian Is Affinity Solutions New Chief Business & Marketing Director
29:30 Check Ou...
2022-12-1331 minDeconstructing DataInside The Buyers Brain and Preparing Your Marketing For 2023 with special guest Elizabeth Harr. Episode 32You won't want to miss hearing about Hinge's latest research reports: 2022 Inside the Buyer's Brain, 2022 High Growth Study.
We'll do just that on this 32nd episode of the Deconstructing Data podcast.
Our guest Elizabeth Harr will be taking us through it.
Elizabeth is an accomplished entrepreneur and executive specializing in brand management and growth strategies for professional services firms.
A partner at Hinge, she leads Hinge’s business development team, helping businesses solve critical marketing and brand-related challenges.
Prior to joining Hinge, Elizabeth co-founded a Microsoft solutions provider company and grew i...
2022-12-0642 minDeconstructing DataThe Future Of CTV Advertising Is Interoperability with special guest Fariba Zamaniyan. Episode 31Have you heard of the word "Interoperable" in advertising???
The VP of Advanced Media & Advertising at Xperi Corporation (TiVo), Fariba Zamaniya joins David, Jessie, & Adam on today's Deconstructing Data Podcast to teach us about the Interoperable Future for Linear and Connected TV.
Timestamps:
0:00 Intro Music
0:37 Introducing Fariba Zamaniyan
2:09 Tips For Optimizing Holiday Advertising
14:05 Interoperability For Linear & CTV
28:02 Should You Put Ad Spend Into CTV Advertising?
34:20 New Features In Omni IQ
38:38 Closing Remarks
Connect with BDEX:
Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram...
2022-11-2240 minDeconstructing DataMedia Mix Modeling vs. Multi-Touch Attribution with special guest Annmarie Turpin. Episode 30Annmarie Turpin leads Ocean Media’s data analytics, performance measurement, and technological development initiatives. With a keen focus on preserving the integrity of analytics and a passion for strategically leveraging data, Annmarie has forged Ocean’s path since 2009. We're excited to talk to Annmarie about the application of ad-campaign and media analytics for client success.
Timestamps:
0:00 Intro Music
0:36 Introducing Annmarie Turpin
3:50 How Advertising On Twitter Is Changing
7:48 Media Mix Modeling vs. Multi-Touch Attribution
17:06 Experimentation Measuring Marketing Performance
23:17 Tools For Optimizing & Measuring Performance
28:30 What's In Your Tech Stack?
31:38 Check Out OmniIQ
32:37 What Advice Would You Give Your Younger Self?
3...
2022-11-1842 minDeconstructing DataHow iOS Updates Limiting Data Affects SMB Advertisers with special guest James Williams. Episode 29We're excited to talk with James Williams with Ad Hype TV this week on Deconstructing Data. We'll be diving into how iOS 14.5 and limited data is disproportionately affecting small to midsize advertisers more than large fortune 500 advertisers. We'll also cover why 1st party consumer data is so valuable for businesses. Finally, we'll cover how data has transformed TV advertising from audience targeting to measurement and attribution. We hope you can tune in live to join us.
Timestamps:
0:00 Intro Music
0:36 Introducing James Williams
3:47 How iOS 14.5 and Limited Data Affects Small Advertisers
10:59 The Power Of 1st Party Data
20:56 How Dat...
2022-11-1743 minDeconstructing DataThe Future Of Apps Is Real Time Data with special guest DeVaris Brown. Episode 28DeVaris Brown is a product executive with the ability to build and lead high-performing teams, develop and execute company-wide strategy, and create experiences that resonate with a wide range of customers. He is the CEO and Co-Founder of Meroxa which helps enable teams of any size and expertise to build and leverage real time data infrastructure in minutes not months.
Some of the topics we'll dive into include:
The Future of Apps is Real Time Data
Data Liberation as a Business Imperative
A New Way to Think About Risk Aversion with Enterprise Data
Timestamps:
0:00 Intro...
2022-11-1743 minDeconstructing DataThe Power of First-Party Customer Data with special guest John Baudino. Episode 27Join us as we chat with John Baudino - Global Partners and Alliance Leader at Treasure Data. In this episode, we discuss the power of first-party customer data, making the most of your data, identity resolution, and so much more!
Timestamps:
0:00 Intro Music
0:53 Introducing John Baudino
5:50 The Power Of First Party Customer Data
15:21 Identity Resolution
25:37 What's In Your Tech Stack?
37:33 The Future Of Ad Audience Building
41:23 Closing Remarks
Connect with BDEX:
Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
Tik...
2022-11-1043 minDeconstructing DataBreaking Down Analytic Failures with special guest Jesse Oulette. Episode 26Jesse Ouellette, Founder of LeadMagic joins us today to deconstruct sever-side tracking, open pixel, and breaking down where marketers can improve with Google, Facebook, and LinkedIn analytics. We'll also be discussing bulk email campaigns and providing tips you won't want to miss. And lastly, Jesse will also be sharing his favorite tools from his tech stack.
Timestamps:
0:00 Intro Music
0:54 Introducing Jesse Ouellette
4:25 Server-Side Tracking
16:16 Sending Bulk Email
30:07 What's In Your Tech Stack
35:05 What Are The Best Coding Languages To Learn
39:01 Closing Remarks
Connect with BDEX:
Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/b...
2022-11-0941 minDeconstructing DataThe What and Why of Data Governance with special guest Sharad Varshney. Episode 25Join us as we chat with Sharad Varshney - Founder and CEO at OvalEdge. In this episode, we discuss the importance of data governance, trends in data management, tech stack tools, and much more!
As a founder, Sharad Varshney believed that employees from marketing, sales, IT, human resources, and other departments, could do their jobs better if they could develop insights from data across the organization. Varshney graduated with a degree in nuclear engineering from IIT Kanpur in India but shifted his focus to working in computer science. He moved to Atlanta in 2003 and began working in as...
2022-11-0946 minDeconstructing DataDeath of the Cookie with special guest Fariba Zaminiyan. Episode 24Join us as we chat with Fariba Zaminiyan - VP of Advanced Media and Advertising @ TiVo. In this episode, we chat about the first-party data and the death of cookies, thoughts on political advertising, the importance of deterministic data, and so much more!
Timestamps:
0:00 Intro
0:50 Introducing Fariba Zamaniya
5:43 Political Segments And Channels In 2022
15:46 Advertising Week NY 2022
20:57 Why Aren't Streaming Services Teaming Up?
30:00 What's In Your Tech Stack?
32:41 Political Targeting On Facebook
39:00 Preparing For Holiday Advertising
41:50 Closing Remarks
Connect with BDEX:
Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/B...
2022-11-0844 minDeconstructing DataThe Evolution of Data to Fuel Change with special guest John Loury. Episode 23John Loury is the President of CAUSE+EFFECT Strategy. He is a data-driven senior executive with an entrepreneurial spirit. John has a keen sense of understanding complex business challenges and leading teams in a strategic, collaborative, and accountable fashion to solve them.
The Co-Hosts David Finkelstein, Jessie Lizak and Josh Morgan along with John will cover all sorts of fun data topics including:
How the people, process and technology to use data to make decisions is evolving is one.
The critical role adoption plays to incorporate data into making business decisions is another.
How companies can begin...
2022-11-0740 minDeconstructing Data3rd-Party Cookies Are Detrimental with special guest Matt Hertig. Episode 22Matt Hertig, CEO and Co-Founder of ChannelMix, joins us as we chat about fueling machine learning through quality data, adapting analytics without the use of third-party data, new marketing data and tracking strategies, and so much more!
Timestamps:
0:00 Intro
0:42 Introducing Matt Hertig
5:30 3rd-Party Cookies Are Detrimental
15:26 New Marketing Data & Tracking Strategies
24:12 What's In Your Tech Stack?
26:53 Translating The Analytics
30:17 Data Partnerships
41:00 Closing Remarks
Connect with BDEX:
Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
Spotify: https://open.spotify.com/show/2...
2022-11-0442 minDeconstructing DataData Quality Challenges in Machine Learning and AI with special guest Jay Bartot. Episode 21In this episode, we sit down with Jay Bartot - CEO and Cofounder of Zeitworks. Jay guides us through discussions in the challenges of collecting quality data in ML/AI, machine learning and reproducibility, tech tools that help with the utilization of machine learning, and so much more!
Timestamps:
0:00 Intro
0:35 Introducing Jay Bartot
6:58 What Is Zeitworks?
9:52 Data Fuels Machine Learning
22:44 The Importance Of Data In Machine Learning
35:50 What's In Your Tech Stack
42:06 Machine Learning And Reproducibility
46:50 Connect With Jay/Closing Remarks
Connect with BDEX:
Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bd...
2022-10-2948 min
Paris Talks MarketingFirst-Party Data and the Cookiepocalypse with Jessie Lizak of BDEX
Here are some of the key topics that Jessie and Paris discussed in this episode:• The approach of BDEX for cleaner and more privacy-compliant data• Transitioning past third-party data to marketing with quality first-party data• Ethical marketing and why it's profitable to do what's right in business• Leveraging Dark Social• Balancing personal branding and company branding Guest:LinkedInBDEXSee more:Hop OnlineParis ChildressLinkedIn PTM Page
2022-10-2734 minDeconstructing DataEmail and SMS Marketing for the Modern B2C Marketer with special guest Olivia Tsang. Episode 20In this episode, Olivia Tsang - Director of Growth Marketing at Fraction covers the evolution and best practices of B2C SMS and email marketing, ad optimization and avoiding bots, the future of building ad audiences, and so much more!
Timestamps:
0:00 Intro
0:25 Introducing Olivia Tsang
2:13 Tips For Email & SMS Marketing
16:52 The Future Of Paid Digital Advertising
23:00 What Is Your Tech Stack?
28:09 TV Views Are Moving To CTV
37:30 What Is The Future Of Ad Audience Building
40:34 What Advice Would You Give Your Younger Self
44:59 Closing Remarks
Connect with BDEX:
Web: https://www.bdex.com
LinkedIn: https://ww...
2022-10-2445 minDeconstructing DataData-Based Decision Making in DTC Advertising with special guest David Tiberia. Episode 19In this episode, we sit down with David Tiberia - VP at BlueWater Media. Topics include Data-based decision making in DTC advertising, best practices in multi-channel advertising, visualization platforms, and much more!
2022-10-2445 minDeconstructing DataAuthentic Experiences Driving Zero-Party Data with special guest Pasha Irshad. Episode 18In this episode, we sit down with Pasha Irshad - CoFounder of Shape and Scale. Topics include: Collecting zero-party data with authentic experiences, B2B vs B2C in building trust with buyers, the challenges of marketing globally, and so much more!
2022-10-1048 minDeconstructing DataBuilding Ad Audiences in a Third-Party Cookieless World with special guest Michael Steele. Episode 17In this episode, we sit down with Michael Steele - CEO of FlyWheel. Topics discussed include: Building Ad Audiences, Cookie Depreciation, the Future of Data in Advertising, and so much more!
2022-10-1039 minDeconstructing DataInfusing Editorial Instinct and Data to Create Storytelling with special guest David Whiting. Episode 16In this episode, we chat with David Whiting - General Manager and U.S. Lead of CommsTech Solutions at Edelman. Topics include: Communications functions with marketing teams as it relates to data and analytics, mistakes in integrated communications, the future of data in communications, and so much more!
2022-10-0239 minDeconstructing DataThe Art of Data Precision and Reducing Noise in Political Campaigns with special guest Nina Wornhoff. Episode 15In this episode, we chat with Nina Wornhoff - Senior Data Scientist at Change Research. Topics include: Building predictive models and customized data analysis, how political campaigns collect and analyze quality data while reducing poor data, targeting in paid media campaigns, and more!
2022-10-0244 minDeconstructing DataWinning without Third-Party Cookies and SEO Strategies with special guest Ruth Burr Ready. Episode 14In this episode, we chat with Ruth Barr Ready, CEO of Upbuild, about marketing strategies wthout the use of 3rd party cookies, strategies for SEO, and data points in optimizing websites.
2022-10-0245 min
The 20% Podcast with Tyler MeckesCoffee Chats Episode 9: Jessie Lizak, CMO at BDEX, Co-Founder of Reveting and Whiskey WednesdayWelcome to Episode 9 of Coffee Chats! In this series, I will be interviewing the top individual contributors, and leaders across the entire sales world to share their stories, and discuss current trends in their role and industry, all in around 30 minutes (or slightly more sometimes!).
This week’s guest is Jessie Lizak. Jessie started her career in Political Science, first working on Political campaigns before switching her focus to running Marketing Campaigns. She is now the CMO at BDEX, Co-Founder of Reveting and Whiskey Wednesday. In this week’s episode, we discussed:
Deep Breathes
Prioritizing Top 3 Thin...
2022-09-2238 minDeconstructing DataChallenges Brands Face Today with Respect to first-Party Data with special guest Camela Thompson. Episode 13In this episode, we sit down with Camela Thompson - VP of Marketing at CaliberMind. Topics include: how her experience in revenue operations influenced her approach to marketing, challenges with first-party data, building identity graphs, and more!
2022-09-0933 minDeconstructing DataAccurate Targeting and Product User Data Depreciation with special guest Matthew Barnett. Episode 12In this episode, we sit down with Matthew Barnett - CEO/Founder of Bonjoro. Topics include: product user data depreciation, targeting with accuracy, mistakes with data storage, and so much more.
2022-09-0939 minDeconstructing DataData-based Audience Building with special guests Gabe Fabius and Joshua Dern. Episode 11In this episode, we sit down with Gabe Fabius and Joshua Dern - COO and CEO of Pickaxe. Topics include GTM strategies, using data to improve the ad experience, the future of marketing and advertising, and so much more!
2022-08-1948 minDeconstructing DataEvan Chaisson - VP of Product at Written Word MediaIn this episode, Evan Chaisson goes over using customer data to create better products, machine learning algorithms, building audiences, and so much more.
2022-08-0558 minDeconstructing DataJesse Ouellette - Founder and CEO of Lead MagicIn this episode, Jesse Ouellette talks about scaling marketing email campaigns and outreach, identity resolution improving first-party data, what B2B marketing can learn from B2C, and more.
2022-07-2259 min
Marketing-Led GrowthHow Jiggy Is JESSIE LIZAK with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with CMO of BDEX (Contact info for B2C)Jessie Lizak is the CMO of BDEX (Contact info for B2C) and co-host of Whiskey Wednesday.
Jessie dons B2B SaaS buyers’ flip flops to share buying preferences for Marketing + Sales:
✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast (tks to Marketing + Marketing’s influence on peers)
✅learn about vendors via peers and website (tks to Marketing), then Sales to customize complex products/use cases
❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development)
𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠-𝐥𝐞𝐝 𝐯𝐬. 𝐒𝐚𝐥𝐞𝐬-𝐥𝐞𝐝 = 50% M
𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐯𝐬. 𝐒𝐚𝐥𝐞𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 = 75% M
𝐑𝐞𝐚𝐥 𝐒𝐚𝐥𝐞𝐬 (𝐀𝐄-𝐂𝐒𝐌 𝐜𝐨𝐦𝐛𝐢𝐧𝐞𝐝) 𝐯𝐬. 𝐒𝐚𝐥𝐞𝐬 𝐀𝐬𝐬𝐞𝐦𝐛𝐥𝐲 𝐋𝐢𝐧𝐞 (𝐀𝐄-𝐂𝐒𝐌 𝐬𝐩𝐥𝐢𝐭) = RS
𝐅𝐮𝐥𝐥 𝐒𝐚𝐥𝐚𝐫𝐲 + 𝐁𝐨𝐧𝐮𝐬 𝐯𝐬. 𝐂𝐨𝐦𝐦𝐢𝐬𝐬𝐢𝐨𝐧 = FSB
Run similar exercise w/CEO...
2022-07-2055 minDeconstructing DataChris Daly - President and CMO at TBG MarketingIn this episode, we sit down and chat with Chris Daly. Chris Daly is the president and CMO at TBG Marketing. Chris shares with the audience how he got into marketing, the collection of first-party data, the importance of speed in scaling operations, identifying customers across mediums, and more.
2022-07-081h 03
Deconstructing DataDaniel Pages Chacon - Data and Software Engineer at BDEXIn this episode, we chat with Daniel Pages Chacon. Daniel breaks down for the audience his love of data and engineering, the impact of identity resolution, how to properly target your audience, and more.
2022-06-2627 minDeconstructing DataVitaly Kovrigin - Software Engineer at BDEXIn this episode, we interview Vitaly Kovrigin and discuss combining the arts with education, his love of math and software development, using analytics in marketing, and understanding your target audience.
2022-06-1737 minDeconstructing DataFariba Zamaniyan - Vice President at Xperi CorporationIn this episode, Fariba shares her story and background and we discuss the creative of advertising, reaching consumers through content creation, programmatic advertising, and more.
2022-06-0446 minDeconstructing DataHector Cen - Data Engineer at BDEXIn this episode, we interview Hector Cen, a data engineer at BDEX, and chat about his passion for software development, his role in the success of BDEX, and the accuracy of data for customer targeting.
2022-05-3139 minDeconstructing DataDavid Wellborn - Chief Technology Officer at BDEXIn this episode, we discuss David's experience in early start-ups, his love for playing the trumpet, and the problems solved by enriching data.
2022-05-2231 minDeconstructing DataMichael Aronov - Cofounder of BDEXIn this episode, we interview the co-founder of BDEX Michael Aronov. We discuss his experiences in immigrating to the US and being an entrepreneur of multiple businesses along with the creation of OMNI IQ.
2022-05-0631 minDeconstructing DataDavid FinkelsteinIn this episode, we interview David Finkelstein - the founder of BDEX. We cover David's experience with creating successful businesses, his vision in starting BDEX, and the importance of data in marketing and advertising.
2022-04-2847 min
TelevisionationTelevisionation: Tara Maitra, CRO of BDEX, in Conversation with The iTV DoctorTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Tara Maitra, Chief Revenue Officer of BDEX, the fast-growing data exchange platform. We all know Tara from her 11+ years at TiVo, where she was the most public spokesperson for TiVo’s advanced television solutions (some of which were significantly before their time). Tara tells us that, by combining the functionality, data, and reach of a traditional data management platform in a true marketplace environment, BDEX empowers B2C companies to use the powe...
2020-09-1318 min