Shows
Beyond the CapExBtC09: The Charter: The One Map Everyone Needs but No One ReadsIn this episode of Beyond the Capex, Cristian and Luis dive deep into one of the most underrated — yet absolutely essential — tools in industrial projects: the project charter. If you’ve ever joined a project and thought, “Wait… what exactly are we trying to do here?”, this episode is for you.The project charter is the map that gives teams direction, clarity, and alignment — but it’s also the document most teams skip, rush, or never share. Cristian and Luis break down why that’s a recipe for confusion, political infighting, scope drift, and ultimately… predictable failure.This conversati...
2025-12-0136 minBeyond the CapExBtC08: The PMO - The One Thing Owners Don’t Realize They NeedProjects are complex, risky, and expensive; “Having good people” is not a strategy. In this episode of Beyond the CapEx, Cristian and Luis unpack what a Project Management Office (PMO) really is for an owner: not an extra layer of bureaucracy, but the operating system that protects value from the first feasibility study through commissioning.They break down why owners always own the risk (no matter what the contract says), how a PMO shapes decision quality and governance, and why consistency and knowledge retention often matter more than heroics and firefighting. They also walk through how...
2025-11-1941 minBeyond the CapExBtC07: Mastering Change: The Art of Scope ControlIn this episode of 'Beyond the CapEx', the hosts delve into the challenges of scope creep in projects and the importance of structured change management. They discuss the destructive impact of unmanaged scope on project financials and emphasize the need for a disciplined process to lead structured change. The episode provides a checklist for managing scope, including defining scope, setting guardrails, and establishing a change control board. The hosts also highlight the role of leadership in setting the tone for change management and the importance of continuous improvement through lessons learned.Checklist from Episode...
2025-11-0325 minBeyond the CapExBtC06: Right-Sizing the Front-end Loading ProcessIn this episode, the hosts discuss the importance of right-sizing the front-end loading (FEL) process for projects of varying sizes. They emphasize that a one-size-fits-all approach does not work in project management, particularly when comparing small and large projects. The conversation covers the nuances of engineering requirements, cost implications, and the critical need for a disciplined process to ensure project success. The hosts share insights on the risks of skipping steps in the FEL process and the importance of tailoring the approach to fit the specific needs of each project.TakeawaysOne size...
2025-10-2025 minBeyond the CapExBtC05: Scope Creep; The Trojan Horse Inside Your ProjectIn this episode of Beyond the CapEx Podcast, hosts discuss the concept of scope creep in project management, exploring its implications, cultural aspects, and the importance of communication. They emphasize the need for strong governance and discipline to manage scope effectively, while also addressing the human element involved in making changes during a project. The conversation highlights the consequences of poor scope management and offers strategies to prevent scope creep, ultimately stressing the importance of leadership and clear communication in successful project execution.TakeawaysScope creep is a significant challenge in project execution...
2025-10-0630 minBeyond the CapExBtC04: AI Use in Front-End LoadingIn this conversation, Cristian Gonzalez and Luis Gomez discuss the integration of Artificial Intelligence (AI) in project management, particularly focusing on Front-End Loading (FEL). They explore how AI can serve as a partner in project execution, emphasizing its role in enhancing efficiency and decision-making while maintaining the importance of human accountability. The discussion includes practical applications of AI in defining strategic objectives, conceptual design, and the overall project management process. They also address concerns about AI replacing human roles and highlight the necessity of leveraging AI tools to gain a competitive edge in project execution.
2025-09-2224 minBeyond the CapExBtC03: Owners are from Jupiter, Contractors are from PlutoIn this episode of Beyond the CapEx, Cristian Gonzalez and Luis Gomez explore the complex dynamics between owners and contractors in industrial project management. They discuss the differing perspectives and risk profiles of both parties, emphasizing the importance of understanding these differences to foster collaboration and achieve successful project outcomes. The conversation delves into contracting strategies, the implications of risk management, and the necessity of building trust to create win-win solutions. The episode concludes with key takeaways for both owners and contractors to enhance their working relationships and project execution.TakeawaysContractors and owners often...
2025-09-0824 minBeyond the CapExBtC02: Communicating vs ConnectingIn this conversation, Luis and Cristian explore the critical distinction between communication and connection, emphasizing the importance of building trust and relationships in project management. They discuss the role of active listening, the challenges of remote communication, and strategies for fostering buy-in during change initiatives. The dialogue highlights the necessity of understanding the 'why' behind actions to create meaningful connections that lead to project success.Takeaways:Effective communication is essential for project leaders.Connection builds trust and relationships within teams.Active listening can uncover valuable insights from team members.Remote work challenges the...
2025-09-0820 minBeyond the CapExBtC01: Project Front End PlanningIn this inaugural episode of Beyond the Capex, Cristian Gonzalez and Luis Gomez discuss the critical importance of front-end loading (FEL) in capital projects. They highlight the alarming statistic that over 65% of large capital projects fail to meet their original objectives, emphasizing the need for robust planning and execution methodologies. The conversation delves into the FEL stage gate process, detailing the significance of each phase (FEL1, FEL2, and FEL3) and the consequences of rushing through these stages. The hosts stress that proper front-end planning can lead to significant cost savings and improved project outcomes, urging listeners to take the...
2025-08-2232 min
The Battle Plan Marketing PodcastInterview - Running A Solar & Energy Audit Company with Sean McGraw of For Energy - BPMP #88Today we’ve got a special guest on the podcast, Mr. Sean McGraw of For Energy, which he founded in 2010. For Energy serves the greater Phoenix Arizona residential market with home energy audits, energy-efficient replacement windows, attic insulation, duct sealing, and solar energy systems.Sean has built a solid company that’s expanded into other states and he shares what makes him and his team successful.Gain some insight into his company’s systems and procedures, marketing, and how he’s built a team of winners that have amassed nearly 1,000 reviews on Google & Yelp with...
2022-03-3052 minThe Battle Plan Marketing PodcastSell More By Showing More - BPMP #87Today we’re going to talk about selling more by showing more plus a new way you can help your customers and add more income to your business at the same time.We’ll give examples for both plumbing companies and solar companies, but you can make this apply to any business.We, humans, are mostly visual creatures.YouTube is the second most used search engine in the world after Google.And you can use video and YouTube to both help your customers and grow your business.Let’s take a...
2022-03-2313 minThe Battle Plan Marketing PodcastHow To Create Website Content That Will Rank In Google - BPMP #86Today we’re going to talk about how to create website content that will rank In Google.We’re going to give you the exact process we use to create content that’s designed to increase traffic to your website, grow its ranking power, and ultimately generate more leads.In the last few episodes we’ve been talking about the type of content your service company should be creating, now take a look at the process we use to do so.For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle P...
2022-03-1618 minThe Battle Plan Marketing PodcastHow To Create Lead Generation Website Content - BPMP #85Today we’re going to talk about the different types of content your prospects want you to create that will result in increased leads and sales in the long run.In the last three episodes, we’ve been talking about growing the lead generation channels that you own as opposed to those that are owned and controlled by others.You own your website, your email list, and your customer list.You have total ownership and control of these platforms, the content you create on them, and the majority of the costs associated with them...
2022-03-0923 minThe Battle Plan Marketing PodcastImportant Factors To Rank In Google per Google's Webmaster Guidelines - BPMP #84Today we’re going to talk about what Google says to do in order to get your website and its content seen by people searching for your services.These tips come directly from Google’s own webmaster guidelines, which are now found in Google’s Search central.If you’re spending time, energy, and money on building out a great website and blog to gain rankings, traffic, and generate leads, then it’s wise to follow the webmaster and SEO advice and guidelines of the search engine that 90% of people use to find companies like yours.
2022-03-0236 minThe Battle Plan Marketing PodcastSyndicate Content To Grow Brand, Traffic, Authority, And Leads - BPMP #83Today we’re going to talk about syndicating your website content to grow brand, traffic, authority, and leads!In the last couple of episodes, we’ve been talking about lead generation through content marketingThe costs of leads from advertising are not in your control and will only keep rising in the future.You turn off your ads and the lead generation is over.Radio, tv, direct mail, PPC, and social media advertising can all be made to work great but you don’t own the delivery platforms nor control the pricin...
2022-02-2310 minThe Battle Plan Marketing PodcastCreate Service Page Topical Clusters To Drive More Leads - BPMP #82Today we’re going to talk about creating service page clusters to drive more leadsLast week we talked about killing the one call close before it kills your business and I spoke about meeting prospects where they are with great content that answers and informs and satisfies their questions along the entire buyer’s journey.So let’s take a look at some content you should probably have on your website to help drive more leads & sales…For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next...
2022-02-1613 minThe Battle Plan Marketing PodcastKill The One-Call Close Before It Kills You - BPMP #81Today we’re going to talk about why companies need to kill the one-call close before it kills you.The day of the one-call close is over.It’s not serving you well; in fact, it’s most likely hurting your company - both in reputation and in sales.Old school, high-pressure sales tactics are dead.Going for the kill is more likely to kill your business than grow it.Using canned “closing techniques” is old-world stuff.The digital world has changed sales forever.Let’s dive into...
2022-02-0909 minThe Battle Plan Marketing PodcastHow To Increase The Returns On Your Advertising Spend - BPMP #80Today we’re going to talk about how to increase the returns on your advertising spend or ROAS.Ideally, you’re generating about $4 or more in revenue for every dollar in ad spend.Your ROAS will depend on the ad platform as well as messaging and other factors.A minimum of 2:1 is usually required to break even or have some small gains.Let’s look at six (6) ways to increase the returns on the ad monies you’re already spending.For more podcast episodes, visitwww.battleplan-marketing.com/podcast/
2022-02-0214 minThe Battle Plan Marketing PodcastSeven Business Improvements More Important Than Lead Generation - BPMP #79Today we’re going to talk about 7 key segments of your business that you should invest more thought & capital in because they’re actually more important than lead generation.And since the service business can only run with a steady stream of new prospects and jobs coming in, that might sound like a crazy statement, but I’ll bet you’ll completely agree by the end of this podcast.Why?Because investing in these 7 segments of your business will not only generate leads - they’ll be great leads who already know, like, and trust...
2022-01-2617 minThe Battle Plan Marketing PodcastWhy You Should Use Case Studies In Your Marketing - BPMP #78Today we’re going to talk about why you should use case studies in your marketing!The first thing most people do when looking for a service company is ask their friends and family if they know anyone they can trust.We already know that over 80% of consumers look for online reviews about a product or service before they decide what to buy and who to buy it from.The bigger the job, the more in-depth research your prospects will do.If you’re selling solar energy systems, a new roof, or p...
2022-01-1908 minThe Battle Plan Marketing PodcastWhy Service Companies Need SEO & Content Marketing - BPMP #77Today we’re going to talk about why service companies need SEO & content marketing.Maybe you’ve heard the term and don’t know what it is exactly, maybe you’ve hired a so-called SEO company and wonder what they do or should be doing, maybe you know something about it and want to learn more.So today we’re going to cover what SEO means for service companies and why it can be the best tool in your marketing arsenal.Join our daily podcast adventures on your favorite podcast app.For more p...
2022-01-1251 minThe Battle Plan Marketing Podcast10 Tips to Optimize Your Service Business for 2022 - BPMP #76Today we’re going to review 10 powerful tips to optimize your service business for 2022We had 14 great guests on our podcast last year and did a total of 75 episodes.Each and every episode was about trying our best to give valuable tips and insights into running a more efficient and profitable service business, so you may want to consider going back and listening to some or all of them, we guarantee there are golden nuggets in each and everyone that can help you run a better business.For now, this episode reviews what we...
2022-01-0518 minThe Battle Plan Marketing PodcastTraining Plumbers with Good 1 Minor Plumbing's Shane Goodwin - BPMP #75Today we’ve got a special guest on the show, Mr. Shane Goodwin of Good 1 Minor Plumbing.Shane has a brilliant business model where he trains plumbers for the local area’s larger plumbing companies, and in return, they send him the more minor plumbing jobs for his service techs to get trained on.It’s a smart two-way street that works for all parties involved and helps the larger local area companies get well-trained plumbers to enter their system.This business model can work for any service industry and Shane offers exactly how he...
2021-12-2243 minThe Battle Plan Marketing PodcastInsights from 40 years running an Electrical Service Co - The Electric Connection’s Kim Hopkins - BPMP #74Today we’ve got a great guest on the show, Mr. Kim Hopkins, owner of The Electric Connection, out of Los Angeles, CA.Kim shares lots of valuable information about what it took to stay in business for nearly 40 years and grow to over 20 trucks and service techs and doing so all without a building or warehouse.He shares the unique and brilliant way he pays his service techs and why that has resulted in a near-zero turnover.Kim didn’t hold back anything and shared truly valuable insights into...
2021-12-151h 11The Battle Plan Marketing PodcastClean Up & Stand Out or Give Up - BPMP #73Today we’re going to talk about the biggest complaints people have about service companies and how can you use them to your benefit and grow your business.For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
2021-12-0811 minThe Battle Plan Marketing PodcastHow Armstrong Stays On Top After 50+ Years In Business - BPMP #72Today we have a special guest on the show, Thomas Fine of Armstrong Painting, Roofing, and Windows. A 50+-year-old service company located in the Bay Area of California.Thomas is the second generation in the business that his father started and we had a great talk about what it takes to stay in business for 50+ years, why pivoting with the times and letting go of your ego is important, and a ton of other great tips that can help you run a more successful service company.So let’s welcome Thomas to the show and ge...
2021-12-0148 minThe Battle Plan Marketing PodcastGetting Review Snippets & Review Stars For Your Business - BPMP #71Today we’re going to talk about getting aggregate reviews and rating stars to show up on search engine results pages for your local business.We’re going to show why doing so may put your website at risk of being penalized by Google and disappearing from search results entirely.Links mentioned:https://validator.schema.org/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/c...
2021-11-2410 minThe Battle Plan Marketing PodcastHow To Add Rich Snippets To Website & Grow Traffic - BPMP #70Today we’re going to talk about how to add rich snippets to your website and OWN more real estate on the search results pages that matter most to your company.Rich snippets and rich results stand out on the search results page and can help increase the click-thru rate (CTR) you get from your existing search listings as well as create new opportunities to show up on additional sections of the search results pages.For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for Contractors
2021-11-1713 minThe Battle Plan Marketing PodcastWhat Is Your Business Exit Strategy - BPMP #69Today we’re going to talk about the exit strategy for you and your business.You know, we’re all racing through our days managing and taking care of family, our business, customers, employees, and vendors that many of us don’t take the time to think about the bigger picture of where we’re heading too often.Let’s take a quick look at several options and why you need to game plan for your exit.For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level...
2021-11-1005 minThe Battle Plan Marketing PodcastNegative SEO Attacks - How To Prevent Them - BPMP #68Negative SEO is a tactic used by internet trolls to harm businesses online.It can be an effective way for competitors to hurt your business and lower search engine rankings, traffic, and leads but there are ways you can protect yourself from negative SEO attacks.In this episode, we’ll explore several common negative SEO tactics and what you can do about each one.For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com...
2021-11-0320 minThe Battle Plan Marketing PodcastHow to Save Time & Scale A Service Business with House Call Pro's Brooks Pettus, COO - BPMP #67Today we have a special guest on the show, Brooks Pettus, the COO of House Call Pro, which is the leading software app for home service companies to improve scheduling, dispatch, invoicing, payment collections, and more.He’s got over two decades of developing successful teams around the world and then found his life’s passion helping service pros with House Call Pro.Brooks’ superpower is scaling customer acquisition and operational excellence.He’s all about building leaders and teams that deliver a superior customer experience.You’ll clearly see in our conver...
2021-10-271h 00The Battle Plan Marketing PodcastWhy Good Customer Reviews Might Not Be Enough - BPMP #66Today we’re going to talk about how you can have a lot of 4+ star customer reviews online but still be losing a ton of sales and referrals from those very same people.Here’s a real world example of exactly how that happens... and it offers several lessons along the way.Join our daily podcast adventures on your favorite podcast app. For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/L...
2021-10-2019 min
Falando de HistóriaMiscelânea Histórica #10Nesta Miscelânea falamos do relato da primeira viagem de Vasco da Gama à Índia, de autoria anónima (o manuscrito está disponível aqui: http://arquivodigital.cm-porto.pt/Conteudos/Conteudos_BPMP/MS-804/MS-804_item1/index.html, e o estudo e publicação aqui: https://ler.letras.up.pt/site/default.aspx?qry=id022id1297&sum=sim), bem como da batalha de Dyrrhachium (a 18 de Outubro de 1081), na actual Albânia. Deixamos ainda um apelo quanto à publicação de obras historiográficas antigas.
Sugestão de leitura:
1. Margaret MacMillan - Guerra: Como moldou a História da...
2021-10-1812 minThe Battle Plan Marketing PodcastWhat’s Your Perfect Morning Routine - BPMP #65Today we’re switching things up and are going to talk about your perfect morning.Because in order to be the best you can be at running your company and managing your team, not to mention just enjoying your day, YOU have to be at your best, mentally and physically.If you’re waking up and rushing through your morning so you can get to work. Then this episode is especially for you.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzz...
2021-10-1306 minThe Battle Plan Marketing PodcastCreating a Lead Generation System - BPMP #64Today we’re going to help you build a lead generation system.One that your company owns and can use in many ways and with many platforms.A lead gen system that attracts the 90% of prospects you’re probably missing out on.And it builds your active and engaged email list, which should be one of your most valuable business assets and sales generators.This is a lead generation funnel.Join us and learn how to build the bones of a great lead gen system you can use for year...
2021-10-0611 minThe Battle Plan Marketing PodcastRunning A Solar Contracting Company with Randy Zechman - BPMP #63Today we have a special guest on the show, Randy Zechman, founder, owner, and Mischief Executive Officer at Clean Solar in San Jose CA.Randy is a serial entrepreneur and started Clean Solar from scratch in 2007. Today it’s the most highly rated solar installation company in the Bay area of California and one of just a few thousand Certified B Corporations in the entire USA.They’re also the most highly-rated solar installer in the world on Yelp!They were named as one of the fastest growing solar installers in the U.S. b...
2021-09-291h 07The Battle Plan Marketing PodcastMaking HVAC a Career with Dr. Thomas Moorman - BPMP #62If you’ve been thinking about a career in the heating and air conditioning field, or adding HVAC to the services you already offer, then today’s episode is for you.We have a special guest on the show today, Dr. Thomas Moorman, the school director from the Perfect Technician Academy in Weatherford Texas.Dr. Moorman has spent his life as an administrator, director, and consultant in the higher education field.He holds a doctorate in education from the University of North Texas.Today he serves as the Director of the Perf...
2021-09-2246 minThe Battle Plan Marketing PodcastRunning A Plumbing Company with Lance Ball - BPMP #61Are you planning on starting your own plumbing company but don't know where to start?Or are you already running a plumbing service but struggle with marketing, generating leads and finding new customers?If you are wondering what it takes to run a successful company in the service industry, then look no further!In this podcast interview, learn how Lance Ball, CEO & owner of Aspen Mountain Plumbing took his company from simple beginnings in 2013 to now being one of the biggest plumbing companies today in Wyoming, USA.He shares valuable insights...
2021-09-151h 10The Battle Plan Marketing Podcast10 Common Website Mistakes - BPMP #60After doing 60 episodes in about 100 days, we’re going to be moving to a one episode per week timeline, publishing at 5am on Wednesdays.We’ll also be changing mostly an interview format with guests who can help give insights into running more efficient and profitable service businesses.Today we’re going to talk about 10 Common Website Mistakes companies make that prevents them from generating the leads that they want from their site.Join us and let’s dive in to what they are and how to fix them so you can generate more lea...
2021-09-0816 minThe Battle Plan Marketing PodcastWhy Website Thank You Pages Are So Important - BPMP #59Today we’re going to talk about why your website thank you pages are so incredibly important.A thank you page is the next message that someone sees when they have agreed to either get more info from you, requested a call back to set an appointment, or even purchased something from you.They have pulled the trigger because they came to trust your company.A simple success message on a form doesn’t cut it because:▪ it’s not trackable.▪ the message may not be seen.▪ users expect to see a tha...
2021-09-0208 minThe Battle Plan Marketing Podcast7 Reasons Why Your Website Is Not Ranking - BPMP #58Today we’re going to talk about 7 Reasons Why Your Website is Not Ranking.There are a ton of high-quality leads you could be generating online if your website was optimized and ready to work as hard as you do.Find out the top 7 reasons why your site might not be ranking and generating those leads.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Gro...
2021-08-3116 minThe Battle Plan Marketing PodcastPayroll Processing with Felix Mwania of Accupay Systems - BPMP #57Today we’ve got a special guest on the show to talk about payroll processing, payroll tax complainers, employee benefits, and more.We’re joined by Felix Mwania of AccuPay Systems located in Temecula and Huntington Beach CA.He’s a truly great character and shares lots of tips and wisdom on payroll, taxes, and benefits that every business owner should know.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for Contrac...
2021-08-2642 minThe Battle Plan Marketing PodcastWhy Moving Your Business Can Hurt Rankings - BPMP #56Today we’re going to talk about why citations are important to your business and why moving or changing your business address, phone, or other info can damage the ranking ability of your Google Maps listing and your website.What is a citation? It’s a mention of your business name, address, phone, and other information on another website, usually in business directories or on social platforms.Directories you’re probably familiar with are Google My Business / Google Maps, Apple Maps, Bing Places, Yelp, Home Advisor, Angi, Facebook, and LinkedIn.But there are litera...
2021-08-2407 minThe Battle Plan Marketing PodcastGoogle Ads Maintenance - BPMP #55Today we’re going to talk about how to maintain and optimize your Google ads campaigns.In the last couple of weeks we’ve noticed some changes to the keywords our clients’ ad campaigns are being displayed for.So I thought it would be a good time to talk about the daily Google ads maintenance everyone should be doing to avoid wasting money on clicks that will never convert into leads.First let’s talk about what two problems we’ve been seeing lately and then we’ll get into some regular maintenance tips and bes...
2021-08-1915 minThe Battle Plan Marketing PodcastWe Don’t Need Any Marketing - BPMP #54Today we’re going to talk about a recent experience I had with the owner of a home service company.I recently needed some work done on my house and spoke with a few contractors about it, got some quotes, and offered to trade some consulting or marketing services as a trade to them.One company owner told me, “We don’t need any marketing.” I laughed and didn’t hire them for other reasons but then I decided to use his company as a case study for this podcast episode.Because there are lots o...
2021-08-1710 minThe Battle Plan Marketing PodcastHow To Increase Profit Margins - BPMP #53Today we are going to talk about how to increase your profit margins and make more money for your home service business.We’ve got ten quick tips to help you get there.Tune in to learn how to increase profit margins in your home service business.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhtt...
2021-08-1206 minThe Battle Plan Marketing PodcastGrow Sales By Providing Financing Options - BPMP #52Today we’re going to talk about growing your revenue and closing more high-ticket sales by providing financing options to your customers.Part of providing great service to your customers is not only excelling at your trade and customer service but also helping them find financing options with high dollar products andservices.Tune in to learn how to make it work to help grow your business.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Pl...
2021-08-1005 minThe Battle Plan Marketing PodcastImproving Website Rankings Using Schema Markup - BPMP #51Today we’re gonna talk about Improving Website Rankings Using Schema Markup.To improve website rankings and grow more traffic and leads for your business your site needs to help search engines better understand your content.What is schema markup and how does it work?Schema markup is a code you can place on your site that speaks to search engines in a language they can understand.Tune in to learn how to make it work to help grow your business.Join our daily podcast adventures on your favorite po...
2021-08-0508 minThe Battle Plan Marketing PodcastHow To Write Blog Posts Faster - BPMP #50Today we’re gonna talk about how to write blog posts and a hundred other types of content for your business faster than you could on your own, in addition to making that text moreeffective, engaging, and entertaining.In our last podcast we talked about the importance of content marketing to attract prospects to your website.If you want your website to rank and get noticed by Google, you have to regularly write and post helpful and engaging content to it.Many small businesses fail to write blog posts on a re...
2021-08-0306 minThe Battle Plan Marketing PodcastHow To Generate Leads Online - BPMP #49Today we’re going to talk about how to generate more leads online for your home service company.The future success of your business depends on its own ability to generate high-quality and low-cost leads without relying on buying leads from 3rd-party sources.Let’s take a look at 10 online lead generation methods your company should consider using and optimizing to grow more business.We’ll start with growing more leads and business from internal sources that have a low cost to execute and we’ll work our way up to paid sources to gener...
2021-07-3014 minThe Battle Plan Marketing PodcastContent Marketing Tips For Home Services - BPMP #48Today we’re going to talk about content marketing tips for home service contractors.What is content marketing?Well it’s just as it sounds, it’s the process of creating and publishing written, audio, or video content for your website and then promoting it on the Internet.Those are two separate processes so let’s look at creating content first and WHY your company may want to do so.The answer to WHY is to simply to grow your business. To generate more traffic to your website, more opt-ins to your emai...
2021-07-2911 minThe Battle Plan Marketing PodcastHow To Rank In Google Local Searches - BPMP #47Today we’re going to talk about how to rank in Google searches locally for the services your company provides.Getting your local home service company to rank on page #1 in Google for searches related to your home services is one of the top ways to grow your business.Let’s take a look at some of the key factors that can help you get there.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®N...
2021-07-2810 minThe Battle Plan Marketing PodcastUse Bing Webmaster Tools - BPMP #46Today we’re going to talk about adding your site to Bing Webmaster Tools to expand your search and traffic potential.While Google dominates online searches there are still lots of Microsoft Windows users who prefer Bing’s search engine.Bing also powers Yahoo’s search engine, and the two combined account for about 4% of all US searches.So ignoring Bing is the same as ignoring a significant sized pool of potential customers.Do so at your own risk and loss.Let’s look at 15 valuable tools that Bing provides...
2021-07-2708 minThe Battle Plan Marketing PodcastLocal Link Building For Website Rankings - BPMP #45Today we are going to talk about powering up your website rankings and traffic with local links.Links from other websites to yours are the #1 ranking factor for your website and the #2 ranking factor for your Google My Business / Google Maps listing.Let’s take a look at 10 ways to build powerful local links and grow your local rankings, traffic, and prospects without the need for any SEO tools.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Ba...
2021-07-2611 minThe Battle Plan Marketing PodcastLead Conversion Rates - BPMP #44Today, we are going to talk about lead conversion rates.Sometimes, the solution to growing sales is not about getting more leads, but implementing efficient systems that get more sales out of the leads you're already getting.Let’s take a look at how you might be able to improve the sales you get from the leads you’re already generating.Tune in to see what’s happening and what you can do about it.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visit
2021-07-2307 minThe Battle Plan Marketing PodcastLocal SEO for Lead Generation - BPMP #43Today, we are going to talk about generating leads using local SEO, or local search engineoptimization.Advertising can generate leads today but when you turn them off, there’s no more leads.Local SEO can generate leads for months or years, even if you turn off your efforts for a while.So lets take a deep dive into how to create a long lasting lead generation machine that works as hard as you do to grow your business.Tune in to see what’s happening and what you can do a...
2021-07-2208 minThe Battle Plan Marketing PodcastGoogle Ads Danger - BPMP #42In today’s podcast we are going to talk about the present and future danger of Google Ads.Most home service companies use Google Ads to generate leads and keep their trucks rolling.But there is a current and even more drastic future danger to Google Ads that you need to be aware of.And that danger is the very real possibility of your budget getting out of control and unaffordable due to machine learning.Tune in to see what’s happening and what you can do about it.Join...
2021-07-2107 minThe Battle Plan Marketing PodcastWeb designer - Don’t Hire One Before You Do This - BPMP #41Today we’re going to talk about 10 things you need to know before you hire a web designer.You wouldn’t hire a new team member before knowing and detailing exactly what they need to do for your company, so why would you build a website without the same attention andestablished goals in mind?And like your company, your website is going to take more than just one person to create it and make it work 24/7 to increase your business.So let’s take a look at our 10 point website development prepar...
2021-07-2014 minThe Battle Plan Marketing PodcastUsing Marketing Surveys To Grow Your Business - BPMP #40Today we are going to talk about using marketing surveys to grow your businessOne of the biggest mistakes business owners and marketers make is thinking they know what their customers want.Like you’re a physiologist and had every one of your customers come in for a session.It’s laughable, yet it’s the mindset of most business owners, including myself many times.But we couldn’t be more wrong if we tried.Surveys help you zero in on both the people who are your best, most engaged...
2021-07-1905 minThe Battle Plan Marketing PodcastSolar Leads - Get More Sales & Generate More Leads - BPMP #39Today we’re going to talk about working & generating leads for solar contractors.A lot of solar installation companies buy leads from many lead gen sources.Most of these leads are of pretty poor quality.None of those leads know, like, or trust your company because none of them have ever heard of you.A different company generated those leads and then sold them to you and probably a bunch of other contractors at the same time.We’re going to take a look at two things in the epis...
2021-07-1611 minThe Battle Plan Marketing PodcastWhy Do Businesses Fail? - BPMP #38Today we are going to talk about the top 10 reasons businesses fail.Creating and running a business isn’t easy.According to the Small Business Administration 20% of business fail in year one, 50% go out of business by year five, and only about a third make it to ten years.The rewards of owning your own business can be fantastic and life-changing.But in order to get there, we all have to avoid the many dangers and pitfalls of owning and running a business.So let’s dive into the top...
2021-07-1511 minThe Battle Plan Marketing PodcastPlumber Advertising - BPMP #37Today we’re going to talk about how you can advertise your plumbing business and set yourself up for success.We’re going to share 3 advertising rules and then 6 platforms where plumbers can advertise successfully.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
2021-07-1409 minThe Battle Plan Marketing PodcastHow To Build Customer Loyalty - BPMP #36In today’s podcast episode we’re going to talk about How to build customer loyalty to keep customers coming back, and to grow referral business, reviews, testimonials, and case studies.Loyal customers can be priceless!Not only can they help grow your business without the high costs of advertising but enjoyable relationships can emerge and enrich the lives of yourself, your team, and your customers.So let’s take a look at 10 tips you can use to help build customer loyalty for your company.Join our daily podcast adventures on your f...
2021-07-1306 minThe Battle Plan Marketing PodcastBusiness Health Requires Mental and Physical Health - BPMP #35In this episode we’re going to talk about why the health of your business depends on your mental and physical health.Running a business is hard work.There are a lot of very different hats to wear and a lot of work to be done.It can become overwhelming and you can burn out causing your family and social life as well as your physical and mental health to suffer as a result.I’ll share what I’ve been doing to improve my mental and physical well being, which in tur...
2021-07-1210 minThe Battle Plan Marketing PodcasteBooks Marketing for Home Service Companies - BPMP #34Today’s podcast talks about 10 benefits of using eBooks to market your home service business.Position your company as an authority and as providing more value than your competitors.Establish superior credibility to prospects and build your email list using eBooks to bring you highly qualified leads who already know, like, and trust your company.Get rid or tire kickers and price shoppers and use the power of eBooks and information to attract the best customers for the best jobs.Join our daily podcast adventures on your favorite podcast app.
2021-07-0904 minThe Battle Plan Marketing Podcast21 Tips for Plumber SEO - BPMP #3321 tips for improved SEO for plumbers.Want more leads for your plumbing company? Get them free from Google!These 21 tips will help your company improve its search visibility in order to generate more leads from local online searches.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
2021-07-0817 minThe Battle Plan Marketing PodcastThe Rule of 7 - Why Multiple Marketing Impressions Matter - BPMP #32The average consumer won’t do business with a company until they’ve encountered an average of seven touchpoints with your company.Learn why diversifying your potential touchpoints especially the ones you OWN, is crucial to the success and growth of your business.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
2021-07-0706 minThe Battle Plan Marketing PodcastHow to increase the value of a service business - BPMP #31Increase the value of your service business by implementing these 5 strategies.If you want to sell your service business one day, these will vital ingredients to how much you’ll get for it.If you want to pass your service business onto to the next generation in your family, these are essential to setting them up for success instead of dooming them to struggles or worse.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®
2021-07-0609 minThe Battle Plan Marketing PodcastCustomer Service Excellence with Rolando & Steve from Ever Pro - BPMP #30In this podcast interview, the dual owners of Ever Pro discuss why exceptional customer service is one of the most important functions of your home services company.Learn why having a knowledgeable CSRs answering your phone and booking your appointments is crucial to growing your business.They’ll discuss “speed to lead” and how every second counts with incoming leads and why automation is a key ingredient to high booking rates.Want to know more about Ever Pro? Check them out at their website here:https://www.tryeverpro.com/Join our da...
2021-07-0242 minThe Battle Plan Marketing Podcast10 Plumber Marketing Tips - BPMP #29In today’s podcast episode we provide you with 10 plumber marketing ideas.You already know that Google ads, a mobile-friendly search-optimized website, and direct mail marketing are required tools for most plumbers.Here are 10 other ideas that can help you promote your plumbing business.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/com...
2021-07-0109 minThe Battle Plan Marketing PodcastSell To Many Instead Of One - BPMP #28How to use the power of video and YouTube to not only generate new leads, but also to prevent unnecessary service calls.YouTube is the 2nd most used search engine in the USA.Your prospects spend more time on it than most streaming television and movie channels.Are you using the power of YouTube is grow your business?Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsA...
2021-06-3005 minThe Battle Plan Marketing PodcastWhy Quality is FREE - BPMP #27Why delivering the best possible quality products and experience to your customers is actually the least costly, most profitable way to do business.If you thought cutting corners could help your company be more profitable, this episode is for you.It reviews the philosophy from the book, “Quality is Free,” by Philip Crosby and details why investing in quality is your ticket to a profitable business.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®N...
2021-06-2905 minThe Battle Plan Marketing PodcastHow to Get Keywords Into Customer Reviews on Google - BPMP #26Google is rolling out a change that now displays customer reviews that include the same or related keywords that the searcher had used.Combine this with Google’s 1029 rollout of “Place Topics”, which are word bubbles of the most frequently used words from your customer reviews.These new changes reveal that getting customers to use keywords when they write their Google Reviews is something your company should be doing.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle...
2021-06-2805 minThe Battle Plan Marketing PodcastAd Click Fraud Protection With Jason Pittock From ClickGuard - BPMP #25If you run Google Ads, you can’t afford to miss this podcast episode where we interview Jason Pittock, the CMO of ClickGUARD.ClickGUARD is a click forensics and IP blocking tool that connects to your Google Ads account and helps you identify and block clicks from fraudulent clicks, click farms, click bots, and just non-converting clicks.This one tool saved our clients nearly 30% of their budget by eliminating fraudulent and non converting clicks.Click “play” and get ready to learn how to trim the fat from your Google ads budget.Join o...
2021-06-2537 minThe Battle Plan Marketing PodcastUsing Press Releases For Marketing - BPMP #24Press releases are one of the oldest marketing tools used in business.But as with all things, the Internet and online business world has made the press release evolve, and now it’s more powerful and useful than ever.Join us as we explore the many benefits and uses for Press Releases in your marketing.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visit https://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growth
2021-06-2408 minThe Battle Plan Marketing Podcast5 Powerful Solar Marketing Tips - BPMP #23Join us to explore 5 powerful solar marketing tips.They can work for any service company, but this content is geared toward solar contractors.We’ll explore Inbound marketing, solar calculators, being a guest on podcasts for links and EAT, and special guerrilla marketing tactic that can really make you stand out in the crowd.Take your solar company to the next level, and power up your marketing with these five simple yet very effective marketing ideas.Join our daily podcast adventures on your favorite podcast app.For more podcast ep...
2021-06-2308 minThe Battle Plan Marketing PodcastWhat Is Inbound Marketing? - BPMP #22Discover how to attract highly-qualified leads that come to you. Learn why Inbound marketing creates lead generation that can last for years.Learn what it is, how it works, and how you can get started.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visit https://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
2021-06-2206 minThe Battle Plan Marketing PodcastHome Services Marketing - BPMP #2110 essential marketing channels for every home service business.Discover ten core marketing channels your home services company needs to be seen or heard on to generate more low cost but high quality leads.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visit https://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
2021-06-2116 minThe Battle Plan Marketing PodcastWebsite Accessibility With Rafael Glantz With AccessiBe - BPMP #20Is your website unwittingly shutting out nearly 20% of all potential visitors?Is your website compliant with ADA and WCAG regulations?Over 12% of American’s are vision or hearing impaired and another 15% are mobility impaired.Can your website be used by all of them?Are you missing out on their business?Is your website a legal liability if it’s not compliant with regulations?Learn about those topics and more in this interview with Rafael Glantz with accessiBe.Join our daily podcast adventures on your favorite podc...
2021-06-1836 minThe Battle Plan Marketing PodcastHow To Close More Leads - BPMP #19Want to close more sales from the leads you already have?Check out these 11 quick tips on how to close more leads.There’s a nugget or two in there for every salesperson and organization.Get better returns on your advertising dollars by making the most out of every lead you get.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visit https://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhtt...
2021-06-1710 minThe Battle Plan Marketing Podcast13 Tips To Prepare Your Home Services Company For A Recession - BPMP #18Explore 13 tips on how to prepare your home services company to thrive during a recession.Is your company prepared if we have a downturn in the economy?These tips plus a bonus will help you thrive in any economy, including a recession.Don’t wait for the downturn, get started now and be prepared for anything.Join our daily podcast adventures on your favorite podcast app.You can also find our full length episodes on our website at https://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Nex...
2021-06-1612 minThe Battle Plan Marketing Podcast15 Essential Elements Of A Lead Generation Website - BPMP #17Would you like to generate more leads from your home services company website?This podcast episode explores 15 essential elements to creating an effective lead generation website.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visit https://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
2021-06-1511 minThe Battle Plan Marketing Podcast2 Direct Mail Strategies for Contractors - BPMP #16Discover two powerful direct main strategies that can provide good lead generation for your home services company.In this episode we’ll explore the power of retargeting with direct mail plus how to use direct mail and a consumer’s guide and pre-recorded messages to drive more leads to your business.Join our daily podcast adventures on your favorite podcast app.You can also find our full length episodes on our website at https://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growt...
2021-06-1407 minThe Battle Plan Marketing PodcastKnow Your Numbers With Meaghan Likes CPA - BPMP #15Is your home service business struggling with profits?Do you have money every month to pay your team, yourself, your suppliers, your taxes, and still have profits left over?If not, then listen in on this episode because business is all about numbers and getting them under control is step #1 to building a profitable company.Meaghan Likes, CPA of Likes Accounting makes accounting easy and fun (yes we said that!) and shares some great insights into how to take control of your profits.Get some easy tips you can start today...
2021-06-1140 minThe Battle Plan Marketing Podcast25 tips to rank better in Google Maps - BPMP #14Want to generate more leads for your home service company?Google Maps is the most valuable real estate your company has besides your office.Learn how to optimize your Google My Business listing so it ranks better and has a chance to become a serious lead generation tool for your business.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visithttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growthhttps://battleplan-marketing.com/
2021-06-1018 minThe Battle Plan Marketing PodcastHow To Get More Customer Reviews On Autopilot - BPMP #13Great customer reviews are essential to building and growing your home services company.This podcast episode teaches how to put your reputation management on autopilot to grow more reviews, get great reviews, and catch any dissatisfied customers before they place a review online.You’ll also learn how to embed reviews on your website, and control what third-party websites you want reviews to be directed towards.Join our daily podcast adventures on your favorite podcast app.You can also find our full length episodes on our website athttps://thebattleplanmarketingpodcast.bu...
2021-06-0923 minThe Battle Plan Marketing Podcast15 Rules For High-Performing Google Ads Campaigns - BPMP #12Maximize your advertising returns while lowering your costs using these 15 rules for creating high-performing Google Ads campaigns.Don’t run Google Ads until you’ve got a handle on these 15 essential tips for running profitable ads.Are your Google Ads campaigns providing a great return on investment? If not, you owe it to yourself to implement these 15 rules today.Join our daily podcast adventures on your favorite podcast app.For more podcast episodes, visit https://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Str...
2021-06-0839 minThe Battle Plan Marketing PodcastHow To Grow Your Business By Staying Connected - BPMP #11Lower your advertising and marketing costs while increasing your sales by staying connected to existing customers.Increase lifetime sales, repeat business, referrals, reviews, and case studies by growing your business from within, staying connected and always marketing to your past, existing clients.Join our daily podcast adventures on your favorite podcast app.You can also find our full length episodes on our website at https://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growth - Coachinghttps://battleplan-marketing.com/L...
2021-06-0708 minThe Battle Plan Marketing PodcastEmail Marketing Interview With Jena Bagley of AWeber - BPMP #10Discover why email marketing is an essential ingredient to every successful home service business.Learn why and how it’s cheaper and more profitable to stay connected to existing customers than to always be looking for new ones.Why the return on investment in email marketing exceeds any other marketing or advertising platform available.Join our daily podcast adventures on your favorite podcast app.You can also find our full length episodes on our website at https://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for Contractors
2021-06-0438 minThe Battle Plan Marketing PodcastAre You Missing 90% Of Your Prospects? - BPMP #9Explore the journey buyers take before they decide to buy from you and what you must do to attract as many of them as possible.Learn what content your ideal prospects are looking for and how to deliver it to them so they come to know, like, and trust your company and choose to do business with you.You can also find our full length episodes on our website at https://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growth - Coachinghttps://b...
2021-06-0305 minThe Battle Plan Marketing PodcastWhere To Find More Qualified Prospects - BPMP #8If you want to generate more leads for your home service business then you have to be seen where your prospects are searching for companies like yours.Discover what it takes to dominate lead generation in your local service area.Explore what works today and what doesn’t. Where not to waste your marketing dollars and where to focus your efforts.You can also find our full length episodes on our website athttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Str...
2021-06-0211 minThe Battle Plan Marketing PodcastHow to create recurring monthly revenue - BPMP #7Today we’re going to talk about creating a steady stream of recurring revenue with service agreements, maintenance contracts, and VIP club memberships.Explore how to create predictable and reliable revenue, stay connected to customers, and grow future business from the customers you already have.Learn about these topics and more in this episode of Battle PlanMarketing podcast.You can also find our full length episodes on our website athttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growth - C...
2021-06-0104 minThe Battle Plan Marketing PodcastDo You Have Control Of Your Sales Message? - BPMP #6What’s your sales message to your prospects?Is it your company’s message or are the salespeople winging it?What systems do you have in place to deliver the same salesmessage to every prospect?What systems do you have to provide quality information toprospects who are interested in your solutions but not ready tobuy just yet?What follow up systems do you have to make sure every lead isfollowed up on until they buy or choose someone else?Who’s your t...
2021-05-3110 minThe Battle Plan Marketing PodcastRunning a Solar & Electrical Company With Phil Edwards - BPMP #5Phil Edwards, owner and President of Jamar Power Systems discusses how his electrical and solar contracting services company of 50+ employees has stayed in business since 1984and thrived.You can also find our full length episodes on our website athttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growth - Coachinghttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing
2021-05-2847 minThe Battle Plan Marketing PodcastThe #1 Marketing Tip Of All Time - BPMP #4Learn why and how investing in your customer’s experience is the best use of your marketing dollars.Learn why you DON’T know what your customers want and how best to find out.Learn why investing in your employees is your ticket to excellence, happy customers, and higher profits. Explore the DO’s and DON’T’s of investing in your customers.You can also find our full length episodes on our website athttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis...
2021-05-2707 minThe Battle Plan Marketing PodcastWhy You Need A Customer Database And CRM - BPMP #3Put an end to your business wasting a ton of money, duplicating data input entries, and losing out on efficiencies, losing sales, increasing operating costs and losing out on profits.Learn why customers, systems, and processes are the key to every successful business and why you’re probably wasting a ton of money and losing a lot of sales without them.You can also find our full length episodes on our website athttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for ContractorsAnalysis - Strategy - Growth - Coa...
2021-05-2606 minThe Battle Plan Marketing PodcastHow To Make A Profit In The Home Service Business - BPMP #2What’s the sense of working and running a business if you’re not making money right?But most of us don’t like math and financial reports. And none of us want to become bookkeepers or accountants. And the good news is you don’t have to!But there are some actions you must take if you want to run a successful and profitable business (and work a lot less). In this episode we’ll explore ways to make sure you’re pricingyour services right and how to make sure you’re earning a prof...
2021-05-2512 minThe Battle Plan Marketing PodcastIs Your Ego Killing Your Business? - BPMP #1Is your ego killing your business?Discover the four most common mistakes business owners make that causes them to overwork, have high employee turnover, low profits, and even go out out of business.Learn why national chains and franchises are able to produce repeatable customer experiences across hundreds or even thousands of locations and why most business owners can’t pull that off in just one location.You can also find our full length episodes on our website athttps://thebattleplanmarketingpodcast.buzzsprout.com/Battle Plan Marketing®Next-Level Marketing for Con...
2021-05-2421 min
Black Pearl MarketPlace.comTails From Heaven - The Baby Bird "Mr. Peepers"What happens on a morning walk can change your awareness of nature and self. This podcast deals with The Baby Bird, I named Mr. Peepers.Join me and my young son, who can be heard actively sharing his excitement on the morning discovery. Intro Voice Talent - BPMP Member - Linda C. Shaw
2021-05-1609 min
Black Pearl MarketPlace.comTHE CELL YOU ARE - Road To Discovering OurselvesBlack Pearl MarketPlace is proud to introduce one of our newest members, CELLUARE WATER, which will introduce it's brand in mid 2021. First know that BPMP is a business cooperative that focuses on the business needs of Black Creatives globally. We can assist the small to medium size business, artist or individual seeking to enhance themselves with a business perspective. What we provide is part training ground or boot camp, support services in new technology to basic business needs, most importantly we are a support system that works as a group, with the focus on sharing basic costs as advertising...
2021-01-0514 min