Shows
Markenkraft - Der Podcast über Markenführung und MarkenforschungN3XT L3V3L 8R4ND Management - Uwe Munzinger & Linus BahunDie erste Markenkraft-Lounge
Olaf Hartmann spricht mit Uwe Munzinger und Linus Bahun über die Erfolgsprinzipien der evidenzbasierten Markenführung und sie geben einen Überblick über die Inhalte der ersten MARKENKRAFT - Executive Masterclass beim Markenverband in Berlin.
Themen:
- Abgrenzung von Marke und Marketing
- Erkennbarkeit vs. Differenzierung
- Distinctive Brand Assets
- Die 4 Eigenschaften starker Marken
- Brand Experience
- KI in der Markenführung2025-03-281h 01
Brand NextEpisode 11 | Tokenized products and tokenized relationships with GMoney"Imagine the data from the 5 biggest companies in the world. What happens when you start to democratise their data?" - GMoneyIt’s a big question and you’ll have to like to this special GMoney podcast to get his point of view on the answer. And I guess that’s how I’m introducing our guest on this episode. GMoney. For those of you who don’t know him already, he initially made headlines early in the NFT speculation phase of 2020 / 2021 for buying a Cryptopunk, but it’s not his NFT collecting that we are...2023-03-3031 min
Brand NextEpisode 10 | Understanding Open Loyalty with Brent Annells“My member can get cool stuff because you can treat them like your member”-Brent AnnellsLast year we saw the world of web3 shift from talking about speculative value and flipping NFTs to obsessing over utility. The elephant in the room though was always that no one could really define was “utility” meant.Welcome Brent and the team from Smart Token Labs.While most people have been busy focusing on the art, Smart Token Labs has launched multiple open-source web3 products including Token Script and Alpha wallet...2023-03-1034 min
Brand NextEpisode 9 | Understanding Subscriptions and Membership with Patrick Workman“The technology isn’t the challenge, it’s the imagination that we need to inspire in order to think about why we are actually doing this, what’s the purpose and who [we’re doing it for]” - Patrick WorkmanThere are builders in the world, and then there is Patrick Workman and the team behind Unlock Protocol. What makes talking to Patrick special is that has such a clear understanding of the technology that he is able to explain concepts in simple easy to understand ways. Talking to him was really refreshing because even...2022-12-0739 min
Brand NextEpisode 8 | Getting Ready for Art Basel with Jeremy PennI’m back with another Podcast. This time with Artist, NFT Collector and Degen Jeremy Penn. Jeremy was one of the people behind the Degen Arcarde earlier this year at NFT.NYC and he tells us all about what he has in store for Art Basel Miami.The mission of the Degen Arcade is to make Web3 accessible to everyone and if you were at NFT.NYC, then you know it was one of the must see / must go locations. Now as they prep to launch in a few days, Jeremy tells me more about what they ha...2022-11-2736 min
Brand NextEpisode 7 | Seema Khinda Johnson explains decentralized IdentityDecentralized identity. It’s without a doubt one of the innovations that has me most excited about the future potential for web3. You might be asking your self - what is decentralized identity? Well the answer can actually be quite varied as different companies are approaching it differently as they aim to solve for different use cases. In today’s conversation, I speak with Seema Khinda Johnson about her company Nuggets and how they are building decentralized identity solutions designed to protect us against fraud, identity theft, etc. It’s a huge and growing problem. It’s so...2022-11-1741 min
PotluckJustin Peyton, Wunderman Thompson & BRAND N3XTObjects: things we covet, collect, display, share and utilise. But what do they mean as ‘stuff’ increasingly integrates with our digital lives, or even morphs into virtual worlds?Who better to ask than Justin Peyton from Wunderman Thompson, whose BRAND N3XT platform explores the people and ideas that are working to make Web3 and Metaverse a positive force for people, business and society.In Potluck’s latest episode, hear Justin’s thoughts on…· How he defines the Metaverse amidst all the babble· Why ‘identity brands’ lead the way in this space, but take note of...2022-10-1456 min
Brand NextEpisode 6 | Talking NFT's, Metaverse and Tennis with Ridley PlummerOver the past 24 months just about every sport has started testing the waters of Web3 and the Metaverse. From NBA Top Shots, to Socios Fan Tokens, to Man City’s launch of their virtual stadium and so many more. But one of the first and most successful big sporting events to step into the space and show us what’s made possible by mixing Metaverse, NFTs and live sports was the Australian Open.To learn more about their approach I spoke with Ridley Plummer. Ridley has what I believe must be a dream job in that he is r...2022-10-0536 min
Brand NextEpisode 5 | China and the Metaverse - a discussion with Alvin GraylinSome of the largest and most innovative companies to come out of the Web2 era have come from China. Many of these companies have become household names around the world including the most recent, and most prominent example: TikTok (or Douyin as it is known in China). But what is China’s approach to the Metaverse and how are the Chinese brands building the Metaverse thinking about the future?I recently spoke with Alvin Graylin who may well be the most qualified person to share thoughts on the subject. Alvin is President of HTC China, President of th...2022-09-2835 min
Brand NextEpisode 4 | From IP to NFT with Oliver ScherenbergOver the past few weeks and months, we’ve seen a lot of discussion, confusion and frustration about IP in the world of Web3. What IP usage rights come with the purchase of an NFT? What is CC0? How can a Web3 project change the usage rights after launch? It’s a topic that is far from simple, but one that is critical to understand and be clear about if we expect NFTs, and the digital asset category as a whole to continue to grow.To help explain the issues, what they mean, and why they matter, I re...2022-09-1342 min
Brand NextEpisode 3 | Building Inclusivity into Web3 with Lauren IngramI recently had the pleasure of speaking with Lauren Ingram. Lauren is a marketer turner founder who is helping to put inclusivity at the core of web3 through the Women of Web3 platform which she launched earlier this year. Consisting of a Podcast, an employment platform, and an events platform Lauren is making an impact on many levels.Her podcast has attracted some of the most prominent and impactful women in the space including Cathy Hackl (Journey) and Nicola Mendelsohn (Meta), while also tackling complex issues such as how NFTs can support reproductive rights. ...2022-08-2634 min
Brand NextEpisode 2 | Driving into Web3 with Tim WaltherTim Walther is a long-term marketing professional or he refers to himself: a marketing nerd. His path into Web3 and the Metaverse isn’t a straight line, but his experience has probably prepared him for these new primitives like few other. His experience includes a Masters in Communication, Film & Television as well as time working for Germany’s biggest media broadcaster ProSiebenSat.1. In short, Tim knows how what it takes to tell great stories and to connect with people on an emotional level.In 2011, Tim joined Volkswagen where he has held various marketing roles before taking on his c...2022-08-0728 min
Brand NextEpisode 1 | How brands get started in Web3, with Diego BorgoDiego Borgo is a recognised leader in the NFT and Web3 and in this first episode of the BRAND N3XT podcast he shares lessons and observations about what it takes to be successful in the space today.________________DIEGO'S PROFILE:As a Metaverse native, Web3 ambassador, NFT collector and advisor to global brands, Diego has made it his personal mission to lead the mainstream adoption of blockchain and NFT technology. He works with major global brands and NFT native brands in both as both an advisor and and a builder and...2022-07-2746 min
Web37Bud Light NEXT | Web37 Daily 012Bud Light has recently revealed a new brewing breakthrough that has been nearly ten years in the making. Bud Light NEXT is the result of industry-leading innovation that has resulted in the first-ever zero carb beer. To celebrate the release of Bud Light NEXT, which dropped on January 27, Bud Light is launching its very first NFT project, the Bud Light N3XT Collection.The Bud Light N3Xt NFT collection features 12,722 generative artwork NFTs created from a randomized two-part background with icons and incorporates the color cues from Bud Light NEXT. There are two...2022-02-0756 min
Into Final SpaceFinal Space Season Two in Review with Executive Producer David SacksGabe Jones welcomes a brand new guest, Executive Producer David Sacks to finish Season Two in Review! David Sacks chats about joining Olan Rogers to create the show, his work writing the second season, and what could be improved for a n3xt season. Join us as we wrap Volume One of Into Final Space!
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· Anchor: The easiest way to make a podcast. https://anchor.fm/app2019-10-1842 min