Shows
BSPK Clienteling UnveiledFrom Click to Client: How Luxury Brands Are Turning Online Browsers into In-Store BuyersLuxury retail is changing—and it starts long before the client walks into the store.In this episode of Clienteling Unveiled, host Katie Tame sits down with clienteling strategist Alexis to explore one of 2025’s hottest trends: Client-to-Store Commerce. Discover how leading luxury brands are using digital behavior, AI segmentation, and CRM intelligence to turn online browsers into high-value, in-person clients.🔍 What you’ll learn in under 3 minutes:How online data is powering personalized boutique invitationsReal examples of clienteling in action (yes, a Birkin may be waiting for you)The ROI of re...2025-05-0702 min
BSPK Clienteling UnveiledThe Future of Luxury Retail: Ethical Supply Chains and Consumer TrustAs consumer expectations evolve, brands are being held to higher standards—demanding more transparency in how products are sourced and produced.Tune in to discover:Why luxury consumers are prioritizing ethical practices and transparency.How technology, like blockchain, is transforming supply chain traceability.Tips for luxury retailers on building trust through transparency.The role of social media in shaping consumer expectations.Whether you're a retailer or just passionate about the future of luxury, this episode will give you valuable insights into staying ahead in an industry increasingly defined by its ethical st...2025-04-2402 min
How to Sell Your Atlanta Home with Sage and Grace: Successful Real Estate SalesArchitectural & Design Strategies to Maximize Home Resale | How to Sell Your Atlanta Home with Sage & Grace: Ep 6Thinking about making updates before selling your home? Before you pick up a paintbrush or call a contractor, hear from two of Atlanta’s most respected design and renovation professionals - Chris McKinley of BSPK Home and Jeffrey Bruce Baker of Jeffrey Bruce Baker Designs - to reveal what really makes a home more appealing (and valuable) to homebuyers. Their expert insights will help you avoid costly missteps and invest in changes that pay off.What You'll Learn in This Episode:Discover what architectural and design elements truly boost your home's appeal and value, and le...2025-04-0915 min
BSPK Clienteling UnveiledWhy Secondhand Luxury Is a Clienteling GoldmineIn this quick episode of Clienteling Unveiled, Katie chats with Meiling about the booming secondhand luxury market—and what it means for clienteling. From shifting values to new opportunities in service and personalization, discover how forward-thinking brands are embracing resale to build stronger, more meaningful customer relationships.BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK redefines the retail experience.Check out our Clienteling 101 page to learn more about clienteling: https://www.bspk.com/clienteling101 ...2025-03-2401 min
BSPK Clienteling UnveiledExperiential Marketing: How Luxury Retail Is Becoming a LifestyleLuxury shopping is no longer just about products—it’s about experiences. In this episode of Clienteling Unveiled, Katie sits down with Alexis to discuss how experiential marketing is transforming high-end retail. From exclusive events to personalized in-store moments, luxury brands are redefining customer relationships. BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK redefines the retail experience.Check out our Clienteling 101 page to learn more about clienteling: https://www.bspk.com/clienteling101 2025-03-1402 min
BSPK Clienteling UnveiledAu-delà des réductions : comment la personnalisation pilotée par l’IA redéfinit la fidélité clientRetailers, vous misez encore sur les réductions pour fidéliser vos clients ? Il est temps de voir plus grand. Grâce à l’IA, les retailers peuvent dépasser la fidélité transactionnelle et créer des liens plus forts et plus authentiques avec leurs clients.Prêt à pérenniser votre stratégie de fidélisation ? Écoutez dès maintenant !🔔 Abonnez-vous pour plus d’insights retail !BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK redefines the reta...2025-02-2802 min
BSPK Clienteling UnveiledThe Future of Customer Loyalty: More Than Just DiscountsRetailers, are you still relying on discounts to retain customers? It’s time to think bigger. In this episode of Clienteling Unveiled, host Katie Tame sits down with Alexis to explore how AI-driven personalization is transforming customer loyalty.With the power of AI, retailers can move past transactional loyalty and create deeper, more meaningful connections with their customers.Ready to future-proof your customer retention strategy? Tune in now!🔔 Subscribe for more retail insights!#RetailTrends #Clienteling #AIPersonalization #RetailInnovation #CustomerLoyalty #BSPKBSPK is a leading innov...2025-02-2402 min
BSPK Clienteling UnveiledComment le commerce unifié booste la fidélisation clientDans cet épisode de Clienteling Unveiled, notre hôte Claire reçoit Meiling pour explorer comment le commerce unifié transforme la fidélisation client. Découvrez comment des expériences fluides et personnalisées captivent les clients, éliminent les frictions et stimulent les ventes récurrentes.De l’exploitation des données en temps réel aux interactions omnicanales sans effort, Meiling partage les stratégies qui permettent aux marques de renforcer leurs relations clients et d’instaurer une fidélité durable.Si vous cherchez à optimiser la rétention et à transformer vos clients en ambassadeurs fidèles, cet épisode e...2025-02-1403 min
BSPK Clienteling UnveiledHow Unified Commerce Drives Customer RetentionIn this episode of Clienteling Unveiled, host Katie sits down with Meiling to discuss how unified commerce is reshaping customer retention. Learn how seamless, personalized experiences keep shoppers engaged, reduce friction, and drive repeat sales.From real-time data insights to effortless cross-channel interactions, Meiling breaks down the strategies that help brands build stronger customer relationships and foster long-term loyalty.If you’re looking to boost retention and turn shoppers into lifelong customers, this episode is for you. Tune in now!BSPK is a leading innovator in retail technology, em...2025-02-1403 min
BSPK Clienteling UnveiledTransformer le retail : commerce unifié et expérience en boutique Découvrez comment le commerce unifié révolutionne le retail. En unifiant les canaux de vente, les marques offrent une expérience boutique plus fluide, fidélisent leurs clients et optimisent leur organisation. Un épisode riche en conseils. 🎧BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK redefines the retail experience.Check out our Clienteling 101 page to learn more about clienteling: https://www.bspk.com/clienteling101 BSPK.comContact us: hello...2025-01-3104 min
BSPK Clienteling UnveiledTransforming Retail: Unified Commerce and the In-Store ExperienceJoin us as we explore the transformative power of unified commerce with Alexis from BSPK. Discover how integrating sales channels can enhance the in-store experience, boost customer loyalty, and streamline operations. Tune in for actionable insights and real-world success stories. BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK redefines the retail experience.Check out our Clienteling 101 page to learn more about clienteling: https://www.bspk.com/clienteling101 BSPK.comContact us: hello@b...2025-01-2704 min
BSPK Clienteling UnveiledLes profils clients unifiés révolutionnent le retailDans cet épisode de Clienteling Unveiled, découvrez comment les profils clients unifiés révolutionnent le retail. Rejoignez Claire, et Meiling, pour discuter de la façon dont les profils enrichis et en temps réel permettent aux marques d’offrir une personnalisation à grande échelle, de renforcer la fidélité et de stimuler leur croissance.BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK redefines the retail experience.Check out our Clienteling 101 page to learn more about clienteling: https://www...2025-01-1702 min
BSPK Clienteling UnveiledUnlocking the Power of Unified Customer ProfilesIn this episode of Clienteling Unveiled, we explore how unified customer profiles are revolutionizing retail. Join host Alexis Dulin and BSPK’s VP of Sales, Meiling Fournier, as they discuss how enriched, real-time profiles enable brands to deliver personalization at scale, build loyalty, and drive growth.BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK redefines the retail experience.Check out our Clienteling 101 page to learn more about clienteling: ht...2025-01-1702 min
BSPK Clienteling UnveiledMastering Year-End Sales and LoyaltyIn this episode of Clienteling Unveiled, host Katie sits down with Meiling, a retail expert and clienteling advocate, to explore how brands can use clienteling strategies to drive year-end sales and create meaningful customer connections. Tune in for actionable insights and practical tips to elevate your retail game this holiday season.BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK redefines the retail experience.Check out our Clienteling 101 page to learn more about clienteling: https...2024-12-2302 min
BSPK Clienteling UnveiledStratégies pour booster vos ventes et fidéliser vos clients en fin d'annéeDans cet épisode de Clienteling Unveiled, l'animatrice Claire échange avec Meiling, experte en clienteling, sur la manière dont les marques peuvent tirer parti des stratégies de clienteling pour dynamiser leurs ventes de fin d'année et créer des liens authentiques avec leurs clients.Ce podcast regorge d’informations concrètes et de conseils pratiques pour vous aider à exceller dans vos ventes en période festive.BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic mar...2024-12-2202 min
BSPK Clienteling UnveiledHoliday Excellence: Mastering Customer CareThe holiday season is a make-or-break time for businesses, especially in luxury retail. In this episode, we explore the best practices for delivering exceptional customer care and resolving issues quickly. Join Katie and Alexis, as they discuss actionable strategies to ensure your brand stands out during the busiest season of the year.BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK redefines the retail experience.Check out our Clienteling 101 page to learn more about clienteling...2024-12-1502 min
BSPK Clienteling UnveiledOptimiser les relations clients pendant les fêtesLa période des fêtes de fin d'année est cruciale pour les entreprises, en particulier dans le secteur du retail de luxe. Dans cet épisode, nous explorons les meilleures pratiques pour offrir un service client exceptionnel. Découvrez des stratégies concrètes pour s’assurer que votre marque se distingue pendant la saison la plus animée de l'année.BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK redefines the retail experience.Check out...2024-12-1503 min
BSPK Clienteling UnveiledClienteling and Gifting – How to Recommend the Perfect GiftThe holidays are here, and so is the pressure to find the perfect gift. In this episode of Clienteling Unveiled, Katie Tame sits down with Meiling Fournier, VP of Sales at BSPK, to discuss how clienteling can transform the holiday shopping experience.Learn how to:🎁 Use customer insights to make personalized gift recommendations🎁 Build trust and loyalty during the holiday season🎁 Follow up post-holidays to maintain customer engagementWhether it’s suggesting thoughtful bundles or making gift-giving seamless for busy shoppers, this episode is packed w...2024-12-0802 min
BSPK Clienteling UnveiledClienteling & Gifting : Recommander le cadeau parfaitDans cet épisode de Clienteling Unveiled, Claire accueille Meiling, vice-président chez BSPK, pour explorer comment le clienteling peut transformer l’expérience d’achat durant cette période clé.Au programme :🎁 Comment exploiter les données clients pour formuler des recommandations de cadeaux sur mesure ;🎁 Les clés pour instaurer confiance et fidélité en période festive ;🎁 Les stratégies de suivi post-fêtes pour maintenir l’engagement client.Que ce soit en proposant des idées de coffrets bien pensés ou en simplifiant le parcou...2024-12-0802 min
BSPK Clienteling UnveiledPost-Purchase Clienteling – Driving Loyalty Beyond the SaleThe holidays will be over soon, but the real work of building customer loyalty begins after. In this episode of Clienteling Unveiled, Katie Tame sits down with Alexis Dulin, clienteling expert at BSPK, to discuss the importance of post-purchase engagement in the retail world.Learn how to turn holiday shoppers into lifelong customers with personalized thank-yous, thoughtful product recommendations, and exclusive post-holiday offers. Plus, discover how tools like BSPK make it easier to deliver exceptional customer experiences that drive repeat business.🎧 Don’t miss this episode packed with actionable insights for y...2024-12-0102 min
BSPK Clienteling UnveiledTurning Holiday Shoppers into Repeat BuyersIn this festive episode of Clienteling Unveiled, host Meiling Fournier sits down with clienteling expert Alexis Dulin to explore strategies for transforming holiday shoppers into loyal customers. As the holiday season approaches, retailers are presented with a unique opportunity to build lasting relationships. Meiling and Alexis discuss the importance of personalization, effective follow-ups, and omnichannel engagement. They also dive into the role of loyalty programs and proactive clienteling in enhancing the customer experience. Tune in for valuable insights that will help your brand thrive beyond the holiday rush!2024-11-2403 min
BSPK Clienteling UnveiledTransformer les acheteurs occasionnels en clients réguliersDans cet épisode festif de Clienteling Unveiled, l’animatrice Claire échange avec Meiling sur les stratégies pour convertir les acheteurs occasionnels en clients fidèles. À l’approche des célébrations de fin d’année, les retailers disposent d’une opportunité exceptionnelle pour créer des relations durables. Claire et Meiling explorent l’importance de la personnalisation, des suivis pertinents et de l’engagement omnicanal. Ils mettent également en lumière le rôle des programmes de fidélisation et d’un clienteling proactif pour améliorer l’expérience client. Écoutez cet épisode riche en idées précie...2024-11-2403 min
BSPK Clienteling UnveiledReal-Time Clienteling for Black Friday & Cyber MondayIn this episode of Clienteling Unveiled, host Katie Tame sits down with Nico Alfonso, Account Executive at BSPK, to explore strategies for delivering standout customer experiences during the high-traffic Black Friday and Cyber Monday shopping days. Nico shares practical insights on how brands can leverage real-time clienteling to create personalized, seamless interactions—even when stores are at their busiest. From instantly tailored recommendations to real-time stock updates and exclusive VIP touches, this episode is packed with actionable tips for retail teams aiming to turn Black Friday and Cyber Monday into lasting client relationships. Tune in...2024-11-1703 min
BSPK Clienteling UnveiledStratégies de Clienteling pour le Black Friday et le Cyber MondayDans cet épisode de Clienteling Unveiled, l'animatrice Claire échange avec Guillaume, pour explorer des stratégies permettant de créer des expériences client exceptionnelles lors des journées de shopping très fréquentées du Black Friday et du Cyber Monday. Guillaume partage des idées pratiques pour aider les marques à tirer parti du clienteling et ainsi proposer des interactions personnalisées et fluides, même pendant les périodes d'affluence. Des recommandations instantanées aux mises à jour des stocks en direct, en passant par les contacts VIP exclusifs, cet épisode regorge de conseils préci...2024-11-1702 min
BSPK Clienteling UnveiledPersonalization at Scale: Navigating High Volume with ClientelingIn this episode of Clienteling Unveiled, we explore a crucial challenge for retail brands: how to maintain a personalized touch even when customer volumes are at their peak. As the holiday season approaches, delivering unique, memorable experiences is more important—and more challenging—than ever. Host Alexis Dulin chats with Meiling Fournier, VP of Sales at BSPK, who shares insights into how clienteling tools help luxury brands keep connections strong and meaningful at scale. Learn practical strategies for using data and automation to stay personal in high-traffic times, keep customers loyal, and make every inte...2024-11-1002 min
BSPK Clienteling UnveiledDécouvrez comment gérer une forte affluence grâce au clientelingDans cet épisode de Clienteling Unveiled, nous explorons un défi clé pour les marques de retail: comment gérer une forte affluence grâce au clienteling. À l’approche des fêtes, offrir des expériences uniques devient plus crucial et plus complexe. Claire s’entretient avec Meiling Fournier, vice-présidente chez BSPK, qui explique comment les outils de clienteling aident les marques de luxe à garder des liens solides à grande échelle. Découvrez des stratégies pour utiliser les données et l’automatisation afin de rester personnalisé, fidéliser vos clients et optimiser chaque interaction. Rej...2024-11-1001 min
BSPK Clienteling UnveiledMaximizing Efficiency During the Holiday RushOn this special holiday episode of Clienteling Unveiled, we dive into Maximizing Efficiency During the Holiday Rush! The holidays are a high-stakes time for retailers, with increased foot traffic, higher expectations, and the need for seamless service. Katie is joined by Alexis, Client Success Manager at BSPK, to discuss actionable strategies for using clienteling tools effectively during the season’s busiest days. From real-time data insights and AI-powered recommendations to unified messaging and automated follow-ups, this episode is packed with practical tips to make every customer interaction count.We’ll cove...2024-11-0302 min
BSPK Clienteling UnveiledMaximiser l’efficacité pendant la ruée des fêtesDans cet épisode spécial fêtes de Clienteling Unveiled, nous explorons comment maximiser l’efficacité pendant la ruée des fêtes !Les fêtes de fin d’année sont une période cruciale pour les retailers, marquée par une fréquentation accrue, des attentes élevées et l’exigence d’un service fluide et sans faille. L’animatrice Claire accueille Guillaume, spécialiste du clienteling, pour une discussion sur des stratégies pratiques d’optimisation des outils de clienteling lors des jours les plus intenses de la saison. Cet épisode est...2024-11-0302 min
BSPK Clienteling UnveiledL'engagement post-achat : Vers une fidélité à long termeLes fêtes approchent, mais le véritable travail de fidélisation commence maintenant. Dans cet épisode de Clienteling Unveiled, Claire échange avec Guillaume, pour explorer l’importance de l’engagement post-achat dans le retail.Découvrez comment convertir les acheteurs saisonniers en clients fidèles grâce à :- Des remerciements personnalisés,- Des recommandations produits sur mesure,- Des offres exclusives pensées pour l’après-fête.Apprenez également comment des outils comme BSPK simplifient la création d’expéri...2024-11-0102 min
BSPK Clienteling UnveiledOvercoming the Slowdown: Expert Insights on the New Shape of Luxury, Consumer Trust, and ClientelingPlease watch this webinar on: "Overcoming the Slowdown: Expert Insights on the New Shape of Luxury, Consumer Trust, and Clienteling." Guests: Milton Pedraza, CEO of Luxury Institute and Zornitza Stefanova, CEO of BSPK ClientelingWe will discuss the challenges facing luxury retail today and how clienteling solutions can drive a real impact. You’ll hear from industry experts on how to rebuild consumer trust, personalize the shopping experience, and empower your team to boost sales.We’ll cover:The shift in luxury consumer behaviorHow to restore trust and loyalty through perso...2024-10-3145 min
BSPK Clienteling UnveiledAnticiper les Fêtes : Stratégies d'Engagement PrécoceDans cet épisode de Clienteling Unveiled, l'animatrice Claire s'entretient avec Meiling Fournier, VP chez BSPK, sur l'importance de l'engagement précoce durant la saison des fêtes. Des expériences de shopping personnalisées aux avant-premières exclusives, découvrez comment ces tactiques d'anticipation peuvent positionner votre marque pour réussir cette saison. Ne manquez pas ces stratégies pour créer des parcours clients mémorables et personnalisés avant l'effervescence des fêtes.BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge...2024-10-2903 min
BSPK Clienteling UnveiledBuilding Anticipation: Early Holiday Engagement TacticsIn this episode of Clienteling Unveiled, host Katie Tame speaks with Meiling Fournier, VP of Sales at BSPK, about the power of early engagement during the holiday season. From personalized shopping experiences to exclusive previews, learn how early anticipation-building tactics can set your brand up for success this holiday season. Don’t miss these strategies for creating memorable, personalized customer journeys before the holiday rush.BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK redefines the re...2024-10-2803 min
BSPK Clienteling UnveiledTailoring the Holiday Shopping Experience with ClientelingIn this episode of Clienteling Unveiled, host Alexis Dulin sits down with Nico Alfonso, Account Executive at BSPK, to discuss how brands can leverage clienteling to tailor each shopper’s journey during the holiday season. Learn how personalized recommendations, exclusive promotions, and streamlined shopping experiences can help your brand stand out during the busiest time of the year. Whether you’re preparing for the holiday rush or looking to build stronger customer relationships, this episode has you covered!BSPK is a leading innovator in retail technology, empo...2024-10-2003 min
BSPK Clienteling UnveiledPersonnaliser l’expérience de shopping pendant les fêtes avec le clientelingDans cet épisode de Clienteling Unveiled, l’animatrice Claire discute avec Guillaume, spécialiste du clienteling, de la manière dont les marques peuvent utiliser le clienteling pour personnaliser le parcours de chaque client pendant la saison des fêtes. Découvrez comment des recommandations adaptées, des promotions exclusives et des expériences d'achat plus simples peuvent aider votre marque à se démarquer durant cette période chargée. Que vous vous prépariez pour l’afflux des fêtes ou que vous souhaitiez renforcer vos relations avec vos clients, cet épisode est fait pour vous !2024-10-2002 min
BSPK Clienteling UnveiledTrouver l'équilibre entre personnalisation et vie privée dans le retailDans cet épisode de Clienteling Unveiled, Claire reçoit Meiling Fournier, Vice-présidente chez BSPK, pour explorer l’équilibre essentiel entre expériences client personnalisées et préoccupations liées à la protection des données dans le retail. Découvrez pourquoi l’hyperpersonnalisation est un véritable levier pour engager les clients et augmenter le chiffre d’affaires, tout en abordant les défis et solutions pour gérer les données des consommateurs de manière responsable. Obtenez des conseils sur la mise en œuvre de stratégies de personnalisation efficaces sans compromettre la confiance des consommateurs.2024-10-1403 min
BSPK Clienteling UnveiledBalancing Personalization and Privacy in RetailIn this episode of Clienteling Unveiled, Host Katie Tame is joined by Meiling Fournier, VP of Sales at BSPK, to explore the crucial balance between personalized customer experiences and privacy concerns in retail. Discover why hyper-personalization is a game-changer for engaging customers and boosting revenue, while also delving into the challenges and solutions for managing consumer data responsibly. Get expert insights on implementing effective personalization strategies without compromising consumer trust. Tune in for a deep dive into the future of retail personalization!Don’t miss out on this enlightening discussion th...2024-10-1303 min
BSPK Clienteling UnveiledL'avenir de la mode : Comment le clienteling révolutionne le marché de la reventeDans cet épisode de Clienteling Unveiled, l'animatrice Claire reçoit Guillaume spécialiste du clienteling, pour explorer le marché de la revente en pleine expansion, et voir comment le clienteling transforme la manière dont les marques interagissent avec les consommateurs. Découvrez comment un engagement personnalisé rend le processus de revente plus rapide, plus simple et plus fiable pour les clients. Restez à l'écoute pour comprendre pourquoi le clienteling est la clé du succès dans l'avenir de la mode !BSPK is a leading innovator in retail t...2024-10-0702 min
BSPK Clienteling UnveiledThe Future of Fashion: How Clienteling is Revolutionizing ResaleIn this episode of Clienteling Unveiled, host Katie Tame sits down with Alexis Dulin, a clienteling specialist, to explore the rapidly growing resale market and how clienteling is transforming the way brands engage with consumers. Discover how personalized engagement is making the resale process faster, easier, and more trustworthy for customers. Tune in to learn why clienteling is the key to success in the future of fashion!BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK redefines the retail...2024-10-0602 min
BSPK Clienteling UnveiledL'avenir du retail de luxe : personnalisation et clientelingDans cet épisode de Clienteling Unveiled, Claire reçoit Meiling Fournier, VP chez BSPK, pour discuter de l'importance du clienteling et de la personnalisation pour les marques de luxe dans un marché en pleine mutation. Alors que les prévisions indiquent un ralentissement des ventes de luxe en 2024, Meiling partage ses conseils sur la manière dont les marques peuvent adopter des stratégies personnalisées afin de fidéliser leur clientèle et de renforcer leur succès. Écoutez cet épisode pour découvrir comment transformer les défis en opportunités dans le secteur du retail de luxe....2024-09-3002 min
BSPK Clienteling UnveiledLuxury Segment Faces Declining Sales in 2024In this episode of Clienteling Unveiled, host Alexis Dulin is joined by Meiling Fournier, VP of Sales at BSPK, to explore how clienteling and personalization are crucial for luxury brands facing a challenging market. With luxury sales predicted to slow down in 2024, Meiling shares insights on how brands can use personalized strategies to build customer loyalty and drive success. Tune in to discover how to turn challenges into opportunities in the luxury retail sector.BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis...2024-09-2902 min
BSPK Clienteling UnveiledIs CRM clienteling? Is Clienteling Just Another CRM?Description: In this episode of Clienteling Unveiled, host Katie Tame sits down with Meiling Fournier, VP of Sales at BSPK, to discuss the differences between clienteling and traditional CRM systems. Discover why clienteling is more than just managing customer data—it's about creating personalized, high-touch experiences that foster loyalty and drive sales. Tune in to learn how luxury brands can leverage clienteling to stand out in a competitive market.BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cut...2024-09-2202 min
BSPK Clienteling UnveiledThe Shifting Role of Brick-and-Mortar Locations: Embracing the New Era of In-Person ShoppingEpisode Title: The Shifting Role of Brick-and-Mortar LocationsDescription: In this episode of Clienteling Unveiled, host Katie Tame is joined by Meiling Fournier, VP of Sales at BSPK, and Nico Alfonso, Account Executive at BSPK, to explore the evolving role of brick-and-mortar stores in today’s retail landscape. As physical retail faces unprecedented challenges, our guests discuss why brick-and-mortar locations remain crucial and how they are adapting to new consumer preferences.Discover insights on:Current Retail Trends: How the rise of e-commerce has impacted physical stores and what the future holds.Consumer Behavior: Why 61% of...2024-09-1602 min
BSPK Clienteling UnveiledThe Power of Experiential and Personalized RetailClienteling Unveiled - Episode: The Power of Experiential and Personalized RetailHost: Zuzanna KusznirGuest: Meiling Fournier, VP of Sales at BSPKWelcome back to Clienteling Unveiled! I’m your host, Zuzanna Kuszkir, and today’s episode dives into the transformative world of experiential and personalized retail. We’re thrilled to have Meiling Fournier, the VP of Sales at BSPK, joining us to share her expertise on this exciting trend.In this episode, Meiling and I explore how retail brands are reinventing customer loyalty through immersive and tailored experiences. With only 23% of Americ...2024-09-0804 min
BSPK Clienteling UnveiledBuilding versus Buying a clienteling solutionDescription:In this episode of Clienteling Unveiled, host Alexis Dulin delves into one of the most crucial decisions luxury brands are facing in 2024: should they build their own clienteling platform from scratch, or invest in a ready-made solution? Joining Katie Zuzanna Kuszkir, a talented engineer from BSPK—who will share insights on the pros and cons of both approaches. From the cost and complexity of building in-house to the benefits of leveraging industry expertise with a proven solution like BSPK, this discussion is a must-listen for any brand looking to enhance their clienteling strategy. Tune in...2024-08-2503 min
BSPK Clienteling UnveiledNavigating Declining Foot Traffic in Retail: How Clienteling with BSPK Can Keep You Connected to Your CustomersIn this episode of Clienteling Unveiled, host Katie Tame sits down with retail Customer Success expert Alexis Dulin to discuss the growing challenge of declining foot traffic and how retailers can stay connected with their customers through clienteling. Learn how personalized engagement, driven by comprehensive data and innovative technology, can turn this challenge into an opportunity for deeper customer connections and stronger loyalty. Whether you're dealing with fewer in-store visits or looking to enhance your omnichannel strategy, this episode offers valuable insights into the future of retail. Tune in and discover how clienteling can help your brand thrive in...2024-08-1803 min
BSPK Clienteling UnveiledBreaking Down Data Silos: How BSPK's Clienteling Solution Unifies Customer Data for Seamless PersonalizationIn this episode of Clienteling Unveiled, host Katie Tame sits down with Zuzanna Kusznir, works in Engineering at BSPK, to discuss the transformative power of unifying customer data in the retail industry. Learn how BSPK's clienteling solution integrates data from multiple sources, creating comprehensive customer profiles that enhance personalized selling and improve operational efficiency. Discover why breaking down data silos is crucial for delivering seamless omnichannel experiences and driving customer loyalty. Tune in to understand how a unified data approach can revolutionize your retail strategy.BSPK is a leading innovator in retail technology...2024-08-1102 min
BSPK Clienteling UnveiledWhy retail brands are urgently seeking clienteling solutionsIn this quick episode of Clienteling Unveiled, host Katie Tame chats with Meiling Fournier, VP of Sales at BSPK, about why luxury brands are urgently seeking clienteling solutions in 2024. Discover the key factors driving this trend, from the rising demand for personalization to the need for seamless, omnichannel experiences. Whether you’re looking to differentiate your brand or enhance customer relationships, this episode offers valuable insights in just four minutes!BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK redefines the retail ex...2024-08-0404 min
BSPK Clienteling UnveiledThe Economic Power of Millennials (aged 28-43 years old)In this episode of "Clienteling Unveiled," host Katie is joined by Meiling Fournier, VP Sales of BSPK Clienteling, to explore the immense economic power of Millennials and how retailers can effectively market and sell to this influential demographic. Discover the key preferences and behaviors of Millennials, such as the importance of authenticity, personalization, and convenience. Learn how advanced clienteling strategies, powered by AI and automation, can help you create personalized and seamless experiences that resonate with Millennial customers. Tune in to uncover valuable insights and practical tips for unlocking the potential of this critical market segment. Don’t miss th...2024-08-0402 min
BSPK Clienteling UnveiledUnlocking Retail Success: The Power of AI and Automation in ClientelingIn this episode of "Clienteling Unveiled," host Katie is joined by Henrique Cardoso and Zuzanna Kusznir who are both on the Engineering Team at BSPK. We will explore how AI and automation are revolutionizing the world of clienteling. Discover how these technologies enhance personalization, predict customer needs, and free up sales associates to focus on building meaningful relationships. Tune in to learn how AI-driven insights and efficient automation are transforming the customer experience in retail.BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge...2024-07-2802 min
BSPK Clienteling UnveiledThe power of emotional connection in retail sellingIn this episode of "Clienteling Unveiled," host Katie is joined by Meiling Fournier, a seasoned expert in luxury retail and clienteling, to discuss the power of emotional connection in clienteling. Discover how personalized interactions, empathy, and genuine care can transform the shopping experience, drive customer loyalty, and boost sales. Tune in for insights, strategies, and real-world examples that highlight the importance of emotional connection in today's competitive retail landscape.Reach out to us for a quick 10 minute discovery call at contact@bspk.comHappy clienteling!BSPK is a leading innovator in retail...2024-07-2105 min
BSPK Clienteling UnveiledThe impact of Gen Z on clienteling: What retailers should knowWelcome to another episode of Clienteling Unveiled! In this episode, we explore the dynamic world of Gen Z shoppers and how retailers can adapt their strategies to engage this tech-savvy, value-driven generation. Our host, Katie, is joined by retail strategist Alexis Dulin, Customer Success Manager at BSPK, to discuss key characteristics of Gen Z, the importance of seamless omnichannel experiences, and the role of social responsibility in capturing their loyalty. Discover actionable insights on leveraging clienteling solutions to create personalized and memorable shopping experiences. Tune in to learn how to transform your retail approach and connect with the next...2024-07-1404 min
BSPK Clienteling UnveiledThe importance of quality data for engaging customersIn this episode of Clienteling Unveiled, your host Alexis Dulin sits down with Zuzanna Kusznir, an Engineer at BSPK who works in analytics, to explore the critical role of quality data in clienteling.Discover why accurate, complete, consistent, timely, and relevant data is the backbone of personalized customer interactions and how it can enhance your clienteling strategy. Learn about the five key attributes of quality data and how they translate into better customer experiences, increased satisfaction, and improved loyalty.Join us as we delve into how BSPK's platform supports data quality through seamless integration, regular...2024-07-0703 min
BSPK Clienteling UnveiledLike Chocolate & Peanut Butter: How Data Analytics and Clienteling Elevate Retail Success Together42 Technologies & BSPK: Better TogetherWhen combined, the power of 42’s data analytics and BSPK’s clienteling capabilities is almost a cheat code for brands. Listen to another episode of Clienteling Unveiled where Host: Katie interviews Rita Berrada, VP of Sales from 42 Techonolgies and Meiling Fournier, VP of Sales at BSPK. Learn how retailers can use the detailed insights provided by 42 to inform their clienteling strategies that are then implemented through BSPK. For instance, data from 42 can highlight a customer’s favorite product categories, which a sales associate can then use in BSPK to craft a persona...2024-06-3015 min
BSPK Clienteling UnveiledWhat is clienteling?Join Zuzanna on Clienteling Unveiled as she talks about every aspect of clienteling with Katie Tame, Strategic content creator for BSPK. Learn about why clienteling is important and hear real live examples of how it can work for you. Tune into Clienteling Unveiled and see what clienteling can do for your company, sales team and you. https://youtu.be/pKlkai5W9f8BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK redefines the retail experience.Check out o...2024-06-2605 min
Identity at the Center#291 - Identity Bubbles with Justin RicherIn this lively episode of the Identity at the Center podcast, hosts Jim McDonald and Jeff Steadman kick things off with a humorous mishap involving Jim's tech setup before diving into the latest happenings. They discuss the sweltering summer heat, Jim's recent "Greatest Dad of All Time" award, and their upcoming plans for Identity Week in Washington, DC.
The highlight of the episode is a deep dive into the concept of "Federation Bubbles" with special guest Justin Richer, Security and Standards Architect and Founder of Bespoke Engineering. Justin explains the idea behind federation bubbles, a dynamic system...2024-06-2456 min
BSPK Clienteling UnveiledImpact, Influence and Inspire: Getting Results in Retail with Sales CoachingJoin us on Clienteling Unveiled as we dive into the world of retail sales and explore the latest trends and strategies to get results. In this episode, we're joined by Meiling Fournier, a sales expert with over 10 years of experience in the retail industry. Meiling shares her insights on the biggest challenges in retail sales and how sales coaching can make a significant difference. From building relationships and trust with your team to empowering associates to set their own goals, Meiling provides practical strategies for effective sales coaching. We also discuss the importance of soft skills like active listening...2024-06-2304 min
BSPK Clienteling UnveiledData Driven ClientelingWelcome to Clienteling Unveiled by BSPK, where we uncover the secrets of data-driven clienteling in the retail industry. Join host Zuzanna as she explores the world of personalized customer experiences with leading experts like Alexis Dulin, Customer Success Manager from BSPK. Discover how data analytics is transforming the retail landscape, driving customer loyalty, and boosting sales. Whether you're a seasoned professional or new to the world of clienteling, this podcast is your guide to creating meaningful connections with your customers. Tune in to Clienteling Unveiled and unlock the power of data-driven clienteling with BSPK.BSPK is...2024-06-1603 min
BSPK Clienteling UnveiledThe Power of Quality Over Quantity in Clienteling Join host Alexis and special guest Meiling Fournier, VP sales at BSPK, as they delve into the importance of quality over quantity in clienteling messages. In this episode of Clienteling Unveiled, they discuss why personalized and engaging messages are key to building strong customer relationships and driving sales. Discover practical tips for making your clienteling efforts more impactful and learn how BSPK can help you deliver exceptional clienteling experiences.BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK redefines the retail experience.2024-06-0903 min
BSPK Clienteling UnveiledCustomer Journey Mapping: understanding the customer experienceDiscover the secrets to optimizing your customer journey with BSPK! In this episode of "Clienteling Unveiled," host Katie sits down with Jeff Ellis, VP of Sales at BSPK, to explore the essentials of customer journey mapping. Learn how to create seamless and satisfying experiences for your customers, from initial awareness to loyalty. Tune in for expert insights on enhancing engagement, satisfaction, and loyalty through effective journey mapping and clienteling strategies.BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK...2024-06-0203 min
BSPK Clienteling UnveiledThe Vital Role of Effective Internal Communication in a Retail EnvironmentGreat communication begins with connection -- The Vital Role of Effective Internal Communication in a Retail Environment.Welcome to Clienteling Unveiled, the podcast where we delve into the world of retail customer engagement and effective messaging. In this episode, we focus on the vital role of internal communication in a retail environment, specifically looking at how clients who use BSPK can leverage internal communication to enhance their sales teams' performance. Join our host, Katie, as she speaks with BSPK's Alexis Dulin, Customer Success Manager, and Meiling Fournier, VP of Sales, to explore strategies, insights, and best practices...2024-05-2604 min
BSPK Clienteling UnveiledHyperpersonalization in 2024Tune in to the latest episode of Clienteling Unveiled where we delve into the world of clienteling and hyper-personalization in 2024. Hosted byZuzanna, this episode features expert insights from Alexis Dulin, Customer Success Manager for BSPK, exploring the importance and value of investing in hyper-personalization strategies for retail success. Discover how brands are leveraging data, AI, and emerging technologies to create tailored experiences that drive engagement and loyalty. Don't miss out on this informative discussion on the future of retail!BSPK is a leading innovator in retail technology, empowering businesses to thrive in a...2024-05-1903 min
BSPK Clienteling UnveiledThe Hottest Retail Trend: ClientelingBSPK Clienteling Unveiled is your go-to podcast for all things clienteling in the retail world. Join us as we explore the latest trends, strategies, and technologies shaping the future of personalized customer experiences. Each episode, we'll dive deep into topics like data-driven clienteling, omnichannel strategies, and the human touch in a digital world. Whether you're a seasoned retail professional or just curious about the future of retail, BSPK Clienteling Unveiled has something for you.#clienteling #clienteling101 #bspk #retailsales #salesplans #tipsandtricksBSPK is a leading innovator in retail technology, empowering businesses to thrive in a...2024-05-1903 min
BSPK Clienteling UnveiledUnderstanding CRM and Clienteling and how they work togetherWelcome to the BSPK podcast, where we delve into the dynamic world of customer engagement, exploring how the perfect blend of personal touch and smart data can transform your business. Join us as we uncover the power of clienteling and CRM, and how these tools seamlessly intertwine to create personalized customer experiences that drive loyalty and revenue. Whether you're a retail veteran or just starting out, our podcast is your go-to resource for staying ahead in today's competitive landscape. Tune in to BSPK and unlock the secrets to building lasting relationships with your customers.#CRM #Clienteling #CustomerEngagement...2024-05-0604 min
BSPK Clienteling UnveiledSynergy with (Customer Data Plaform) CDP and ClientelingWelcome to Clienteling Unveiled, the podcast where we uncover the secrets of customer engagement in the retail world. Join us as we explore the latest trends, strategies, and technologies that are reshaping the way retailers connect with their customers. From Customer Data Platforms (CDPs) to clienteling techniques, we'll dive deep into the tools and tactics that drive loyalty, boost sales, and create unforgettable shopping experiences. Whether you're a seasoned retail professional or just starting out, this podcast is your ultimate guide to mastering the art of clienteling. Tune in and discover how to unlock the full potential of your...2024-04-2803 min
BSPK Clienteling UnveiledEnhancing engagement with graphics and visualsDiscover the power of visual engagement in retail with BSPK Clienteling Unveiled. Join host Alexis and guest Paige Wilson, BSPK Graphic Designer, as they explore the significance of graphics and videos in enhancing customer engagement. Learn how visual content drives sales, strengthens brand image, and fosters customer loyalty. Tune in to BSPK Clienteling Unveiled for expert insights and strategies to elevate your retail strategy through visual selling. #BSPKClientelingUnveiled #VisualEngagement #RetailStrategy #CustomerEngagement #GraphicsAndVideosBSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions a...2024-04-2202 min
BSPK Clienteling UnveiledIncreasing sales through upsell and cross-sellTune in to BSPK Clienteling Unveiled, where we uncover the latest strategies and trends in clienteling. In this episode, we delve into the art of increasing sales through upselling and cross-selling techniques. Our expert guests share valuable insights on leveraging customer data, implementing best practices, and measuring success in upselling and cross-selling strategies. Discover how to boost your average order value (AOV) and drive profits by enhancing the customer experience. Don't miss out on valuable tips and strategies to elevate your sales game! #BSPKClienteling #SalesStrategy #Upsell #CrossSell #CustomerExperience #DataDriven #Podcast2024-04-1604 min
BSPK Clienteling UnveiledROI and Adoption with clientelingJoin Katie on BSPK Clienteling Unveiled as she explores the latest trends in retail. In this episode, Katie is joined by a special guest to discuss the ROI and Adoption of Clienteling in today's retail landscape. They dive into the importance of defining clear goals and KPIs, evaluating the impact of clienteling on business operations, and training sales teams for success. Discover how BSPK's innovative approach to clienteling can help brands drive growth and enhance customer loyalty. Tune in to learn more about the future of retail! #Clienteling #RetailTrends #ROI #BSPKClientelingUnveiledB...2024-04-0702 min
BSPK Clienteling UnveiledThe Importance of Customer Engagement and Effective Messaging in RetailIn "Clienteling Unveiled," join host Alexis as she delves into the dynamic world of retail customer engagement and effective messaging. Each episode features insightful discussions with industry experts, including sales strategists, customer experience specialists, and retail technology innovators, who share their expertise and strategies for success in today's competitive retail landscape. Whether you're a seasoned retail professional or just starting in the industry, this podcast provides valuable insights and practical tips to help you elevate your customer engagement and messaging strategies. Tune in to "Clienteling Unveiled" and unlock the secrets to building lasting relationships with your customers and...2024-03-3003 min