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Babak Behrad

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MarkedslønsjMarkedslønsjHack underbevisstheten til kundene dine – med psykologi, strategi og kommunikasjonHva skjer når innsikt i hjernen møter strategisk kommunikasjon? I denne episoden dykker vi ned i hvordan nevromarkedsføring og kommunikasjon kan spille sammen for å skape enestående kundeopplevelser, bygge tillit og påvirke valg. Med oss har vi Babak Behrad – prisvinnende strateg og ekspert på nevromarkedsføring fra Trigger, og Trond Albert Skjelbred – PR-strateg og partner i Apriil PR. Sammen utforsker vi hvordan forståelsen av menneskers sinn kan kombineres med kloke kommunikasjonsvalg for å engasjere og overbevise. Vi diskuterer etikk, praktiske eksempler og fremtidens markedsføring – og ikke minst hvordan du som markedsfører...2025-03-241h 04RekrutteringsrådetRekrutteringsrådetHjernens rolle i rekruttering: nevrovitenskapens innflytelse på beslutningstaking og employer brandingHvordan kan neurovitenskap og adferdspsykologi brukes i rekruttering? Hvordan påvirkes beslutningstaking av instinktive og emosjonelle prosesser? Ukens gjest Babak Behrad deler innsikt om hvordan storytelling og forståelsen av menneskelig atferd kan forbedre rekrutteringsprosesser og employer branding. Hosted on Acast. See acast.com/privacy for more information.2025-03-2049 minReimagineReimagineMelanie Riebeck - How to Start w Degrowth businessThis segment critiques the predominant startup incubation model that follows the Silicon Valley pattern of prioritizing capital infusion, rapid scaling, and eventual exit strategies. This model may not always align with the best interests of startup founders and might lead to businesses prioritizing investor expectations over sustainable growth.In contrast, the post-growth entrepreneurship model champions bootstrapping, steady growth, and reinvestment in the company rather than extraction for investors. This alternative approach promotes long-term sustainability and value creation, preventing companies from being set up for quick sales that can undermine their foundational principles.The conversation advocates...2024-04-0347 minReimagineReimagineKatie Patrick - Can saving humanity be a gameThis episode tackles the issue of a creativity deficit in the sustainability movement, urging a shift from vague statistics to a more emotion-driven, visionary approach. The conversation suggests the implementation of real-time feedback mechanisms, similar to a "Fitbit for the planet," to effectively measure and adjust environmental campaigns. Such feedback loops are crucial for fostering a sense of immediate impact and accountability.The discussion also highlights the importance of concentrating efforts on singular behaviors or problems. By zeroing in on specific actions, the movement can inspire individual change without detracting from the broader systemic transformation that is...2024-04-0343 minReimagineReimagineMichael E Long - Harnessing Dopamine: The Engine of CreativityIn the quest to understand what drives us, dopamine stands out as a crucial chemical messenger in our brains. It acts as an early warning system, alerting us to the unknown and fueling our desire to seek out new experiences. This is not just about material gains but extends to our projects, ideas, and the constant pursuit of 'what else' is out there.This podcast episode delves into the concept of dopamine as a catalyst for creativity. It redefines the act of creation not as mere novelty but as a unique recombination of existing elements. Creativity, therefore...2024-04-0358 minReimagineReimagineTimothée Parrique - Reimagine Economics for Ecological SustainabilityThis discussion focuses on the urgent need to reshape our economic models to address the ecological crisis effectively. The current economic framework is likened to societal metabolism but is criticized for its unsustainable nature. Incremental changes are deemed insufficient; instead, radical restructuring is called for.Economists are often described as ecologically illiterate, overlooking the fact that ecology is not just an asset but a vital component of our financial system. Current economic models lack empathy and vision for nature, often simplifying ecological complexities to fit outdated economic theories.One of the key criticisms is of...2024-01-221h 11ReimagineReimagineOli Mould - Reimagine Creativity in a Commercialized WorldThis episode explores the multifaceted nature of creativity, highlighting how its essence has been overshadowed by commercial and institutional agendas. Creativity, once a vehicle for artistic expression and societal transformation, now often serves to further corporate and various group interests, losing its authentic impact.Tim Berners-Lee's creation of the internet exemplifies true creativity that changed the world without commercialization. Unlike Silicon Valley's trend of rebranding old ideas as groundbreaking innovations, Berners-Lee's approach to the internet was a revolutionary act of creation for public good, not personal gain.However, the episode also delves into the darker...2024-01-2254 minReimagineReimagineWill Ruddick - A different way to create moneyThis episode delves into the concept of complementary currencies as a means to enhance community cooperation and support. It highlights the struggle of individuals within systems that lack a facilitating currency, emphasizing how traditional money's role is limited to settling debts and taxes, without fostering community interaction or growth.The conversation shifts to the potential of these alternative currencies in reviving community spirit, particularly in struggling sectors like French agriculture. These currencies could enable more meaningful exchanges and support, strengthening community bonds and collective resilience.Ultimately, the discussion underscores the idea that collaboration yields greater...2024-01-2252 minReimagineReimagineErinch Sahan - Why Doughnut Economics?This episode delves into the transformative concept of Doughnut Economics (DE) and its potential to redefine business operations within the context of ecological and social responsibility. At its core, DE advocates for a regenerative approach, aligning business processes with the natural cycles of the living world and emphasizing equitable distribution of value among those who contribute to its creation. The episode explores how DE aligns with many indigenous and spiritual beliefs, which inherently embrace circular principles, and contrasts this with the linear, profit-maximizing paradigms of the past. It challenges the traditional notion of shareholder c...2024-01-1650 minReimagineReimagineMichael Zappa - Where does innovation really come from?This episode explores the foundations of technological advancement, emphasizing the importance of investment and a supportive academic environment. It highlights how regional strengths and specialties significantly influence the nature of technological progress. The discussion underscores that true innovation often arises from the public sector, including universities and research funded through grants, challenging the common notion of individual heroism driving technological breakthroughs.We further discuss the dynamics of power in technology, noting that the creators, rather than the users, often reap the most significant benefits. This concentration of power and wealth illustrates that technology is inherently directed by...2024-01-161h 02ReimagineReimagineManuel Lima - Can we design our way to a better future?In this episode, we delve into the expansive role of design in shaping our world. Far beyond the traditional scope of production and aesthetics, design emerges as a potent tool for solving problems, one that transcends material boundaries. The discussion pivots to the often-overlooked facets of design, highlighting that its most compelling attributes, like service design, are invisible yet impactful.The conversation challenges the outdated notion of human-centric design, advocating for a paradigm shift to include our planet as the primary stakeholder. This new perspective recognizes Earth as the end-user, demanding a redesign of business practices and...2024-01-161h 00ReimagineReimagineJennifer Wines - Invisible WealthIn this episode, we speak to Jennifer Wines, a renowned wealth management expert and entrepreneur. We talk about the paradigm shift in what constitutes wealth.  We discuss the impact of technological progress and societal changes that prompt us to think differently about assets, spanning from the digital realm to communities, all anchored in values. Finally, we talk about the present and future of sustainable investment. It's time to reimagine wealth. Talking Points: The way we are thinking about money is being redefined. It is more qualitative.  We are wealthy when we have an abund...2023-09-0732 minReimagineReimagineIs local the new global? With Helena Norberg-HodgeIs local the new global? This episode with Helena Norberg-Hodge is the one that challenged me the most and perhaps, it will challenge you as well. Helena asks us to go local instead of supporting the global agenda. Helena argues that globalization has negative effects on communities and the environment, and that localization is necessary for sustainability and resilience. She calls for a shift in perspective from a solely global one to a global/local perspective. Prepare to Reimagine globalism. Guest: Helena Norberg-Hodge is an award-winning author, filmmaker and activist w...2023-03-2357 minReimagineReimagineIs consulting actually hurting our society? With Matthew StewartIs consulting actually hurting our society? The world and its inhabitants constitute a messy, circular, and unpredictable space. Yet management theory, which is ubiquitous and governs much of our strategic approach, seeks to transform that space into something that is linear, rational, and predictable. While society is obsessed with Peter Drucker’s “if you can't measure it, you can't improve it”, one must ask, how do we then improve on the immeasurable? How do we improve the intangible mess we have created? Perhaps, to become a better advisor, one should study philosophy instead of an MBA? Prepare to rei...2023-03-2343 minReimagineReimagineDo we need nudging to more sustainable lifestyles? With Nudge LabDo we need nudging to more sustainable lifestyles? In this episode, we explore the what, why and how’s of behavioral insight and nudging.  Is nudging a manipulative tool used against us to consume more or the tool we need to push people towards a more sustainable lifestyle? How effective is it really? According to our expert guests, nudging can work, but it comes with a big if! Prepare to reimagine human psychology.Guests. Irmelin Berg who has a doctorate in psychology and Martine Carlson  has a background in marketing. Irmelin and Martine foun...2023-03-231h 04ReimagineReimagineAre we experiencing the death of imagination? With Balder OnarheimAre we experiencing the death of imagination? What if the global crisis we are experiencing today is not linked to our lack of ethics and morals but rather to our lack of imaginative thinking? What if we are experiencing the death of imagination? Today’s guest, Balder Onarheim, a former military officer turned neuroscientist and innovator, claims that “We have a global crisis in creativity” (creativity is the implementation of imagination). The consequence is our inability to solve our issues through new and improved paradigms. How should we get imagination back then? Balder has some thoughts on that...2023-03-2356 minReimagineReimagineCan business be beautiful? With Alan MooreCan business be beautiful? Today's distinguished guest seems to think so. British author, artist and entrepreneur and poet Alan Moore has dedicated a large part of his career to building businesses that are beautiful by design, aesthetics, and ethics. But before he tells how business can be beautiful, he has a bone to pick with all the ugliness around. Prepare to reimagine beauty. Guest: Alan Moore is a British designer, artist, poet, and entrepreneur. He has held advisory positions at major companies such as Hewlett Packard, Microsoft, and Coca Cola to help them i...2023-03-2356 minReimagineReimagineIs this the greatest greenest story ever told? With Dale Vince from Forrest Green RoversIs this the greatest greenest story ever told? One of the most radical sustainable transformations comes from the unlikeliest of places, the lower leagues of British football. The story of Forrest Green Rovers FC is legendary and inspiring. The club is entirely vegan and has implemented green initiatives such as using solar panels and an organic pitch, while also investing in innovative technology to reduce its environmental impact. And yeah, they are experiencing the most successful era in their 130-year-old history. Led by their charismatic owner Dale Vince, many have asked about their journey, but until now...2023-03-2339 minReimagineReimagineCould a catholic priest fix capitalism? With Ander Exteberia from MondragonCould a catholic priest fix capitalism? ? His name was José María Arizmendiarrieta, and in 1956 he started what is now the world's largest Co-op, the legendary and almost mysterious industrial company the Mondragon. Touted by many as the answer to a fairer and inclusive capitalism. Can this highly profitable business, which is owned by its workers be copied in other places or can it only be applied in the cultural context of the Spanish Basque region where the Mondragon is from? Get ready to reimagine business. Ander Exteberia is Mondragons ``professional explainer”. Mondragon hosts about 3000 visi...2023-03-2340 minReimagineReimagineIs ugly is the enemy of the circular economy? With Connor HillIs ugly is the enemy of the circular economy? From depressing urban spaces to ultra-fast fashion, made to wear once! There is a sense of detachment. The problem is how the market is priming us and pushing us towards the disposable. And here lies the challenge for a circular economy: In a world where we create for cheapness, efficiency, and short-term consumption, what then, is worth refurbishing or restoring? This episode takes you through what, why and how of Circular Economy and explains why it needs to be sexy to go mainstream. Prepare to reimagine waste! 2023-03-2355 minReimagineReimagineAre we entering a brave new world? With David MattinWe are talking about AI with David Mattin. The fundamental issues: AI and other technologies are evolving at a speed that our societies can’t adapt around. So are we moving at a faster speed that we can handle? What are the consequences of AI in regards to popular culture? Politics? Creative industries and our children? Lastly, what did Karl Marx know about technology that is highly relevant today? Guest: David Mattin is the founder of New World Same Humans, a weekly newsletter on trends, technology, and society. David's business, innovation and trends journalism has app...2023-03-231h 01ReimagineReimagineBiomimicry with Sarah GregersenDoes a million years of natural innovation beat a Google sprint? Prepare to have your mind bent.  Biomimicry might be the most interesting subject that you have not heard of. Biomimicry is a design approach that seeks to imitate the strategies and processes found in nature to solve human problems. Learn about concrete examples of how we can tap into nature's wisdom to find innovative, sustainable solutions to human challenges. After this, you will reimagine your relationship with the natural world. Guest: Sarah Juhl Gregerson, an entrepreneur and associate of The Stockholm Resilience Centre. Sarah is a le...2023-03-2041 minReimagineReimagineTo shape our future, must we first understand our past? With Jeremy LentTo shape our future, must we first understand our past? So, how did we end up here? When did we disconnect from nature? When and how did we swap the holistic view for reductionism? How do we get out from the mess we have created? Jeremy Lent, world renowned author and activist takes us on a whirlwind tour, from the days of Sir Francis Bacon and Rene Descartes to the present day and beyond. Jeremy does not mince his words.  He is very clear about the flaws of the current system and the value changes needed so t...2023-02-1551 min