Shows
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)Is Influencer Marketing Still Worth It? with Sherri LangburtInfluencer marketing isn’t what it used to be. Brands are shifting from chasing big names to working with highly engaged niche influencers. So how do you find the right influencers and create partnerships that actually drive results? I’m joined by influencer marketing expert Sherri Langburt, who’s breaking down what’s working now and how brands can maximize their influencer partnerships. If influencer marketing is part of your strategy, this episode is a must-listen. In this episode of the podcast, we talk about: How to measure real influence beyond just follower...2025-03-2527 min
Women of Influence by SheSpeaksWhat Does the TikTok Ban Really Mean?In this episode, we talk with Sherri Langburt, the founder and CEO of BabbleBoxx, about the recent news regarding a potential TikTok ban in the United States. We discuss the impact this may have on the creator economy, brands, and advertisers, as well as the broader implications for the social media landscape. Sherri shares her insights into how brands and creators are responding to the potential ban and explores strategies for the diversification of content. What We Discuss: TikTok Ban: We discuss the recent legislation that could lead to a ban on Ti...2024-05-0127 min
Invest In Yourself: The Digital Entrepreneur PodcastDigital Entrepreneur Sherri Langburt talks about being the Founder of BabbleBoxxAre you ready to hear from a pioneer in the influencer marketing space? In this episode of Invest In Yourself: the Digital Entrepreneur Podcast, host Phil Better interviews Sherri Langburt, the CEO of BabbleBox, who has been leading the way in influencer marketing since 2007. Get ready for a deep dive into the origins of BabbleBox and how Sherri Langburt paved the way for influencer marketing.During the interview, Sherri Langburt shares insights into how she stumbled upon influencer marketing and what inspired her to create BabbleBox. You'll also find out how Sherri managed the transition from handling most...2024-04-1528 min
Masters in Marketing AgencyNavigating Agency Success & Personal Triumphs with Sherri LangburtDive into the dynamic world of influencer marketing with BabbleBoxx CEO Sherri Langburt. Discover the resilience behind her story, groundbreaking moves in marketing, and the power of trusting your gut in business. This episode is a must-listen for those seeking inspiration and industry-insider knowledge.Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Sherri’s unique approach to getting hired.Influencer marketing: beyond the hypeStaying in your lane for success.The impact of having immigrant parents.Building communities within agencies.2024-02-2241 min
You Only Go Once (Y.O.G.O.)Changing the Influencer Marketing Game: Sherri Langburt's Trail of Innovation and Life ReflectionsSend us a textEmbark on an adventure with Sherri Langburt, the trailblazing CEO of Babbleboxx, as she takes us behind the scenes of her journey from Weight Watchers to becoming a pioneer in influencer marketing. Her story begins with a simple conviction: the untapped potential of non-mommy bloggers could shake up the industry. And shake it she did, with themed co-sampling boxes that changed the game. We also delve into her personal life changes during the pandemic, including a newfound interest in non-alcoholic beverages that mirrors a broader societal trend. This episode promises to both inspire...2024-01-0944 min
Hashtag InfluencerFitness Influencers: Embracing Passion & BalanceThree inspiring women—Jen Eddins, Jennifer Fisher, and Lauren Chambers—shared their fitness journeys, providing insights into how they turned their passion for health and wellness into successful blogs. The conversation delved into their backgrounds, the evolution of blogging, and the intersection of fitness and motherhood. 2023-10-2738 min
She Built It® PodcastAdvancing the Influencer Marketing Industry with CEO of BabbleBoxx, Sherri LangburtSherri Langburt is the CEO of BabbleBoxx and has been a pioneer in the influencer marketing space since 2007. A passion for storytelling and brand marketing, and a desire to create an innovative social media solution led Sherri to create BabbleBoxx – the influencer marketing agency best known for its co-sampling and signature box solutions. BabbleBoxx currently provides a full range of integrated marketing services to brands across industries. Launched in December 2015, BabbleBoxx was in 2018 named to the Inc. 500 fastest-growing private companies in America.2023-10-2412 minHashtag InfluencerBusiness Owner / Influencer BalanceMeet the powerhouse behind Art of Sucre, Emily Harpel. Emily started Art of Sucre in 2016 when she noticed there was a hole in the market for a chic twist on a nostalgic treat. Emily took to TikTok in 2020 growing her following to 1.2M followers, partnering with brands like American Girl, 818 Tequila, and Barbie, while growing her team from a one woman show to 20 employees. 2023-09-2719 minHashtag InfluencerClaudia Vine - Moose ToysClaudia Vine is the Sr. Influencer Relations Manager at Moose Toys located in El Segundo, CA. She came to Moose as a seasoned vet in the Influencer Marketing industry with over 10 years of multi-marketing experience under her belt ranging from Customer Experience Marketing, Community Management, Social Media Marketing and Influencer Relations. Her experience also spans multiple industries including Fashion, Beauty & Skincare, School Supplies and now Toy industry partnering with hundreds of influential creators and celebrities. Outside of work, Claudia is a loving mom of 2 children who enjoys traveling, enjoying outdoor activities with her family and trying the newest hot...2023-09-1928 min
Wild Business Growth#252: Sherri Langburt – Influencer Marketing Pioneer, Founder of BabbleBoxx Sherri Langburt, the Founder and CEO of BabbleBoxx, joins the show to share her journey from Weight Watchers to creating one of the first influencer marketing agencies. Hear how to partner with influencers and brands, differentiate your agency, how influencers have changed in the past decade, how to disco nap, and how to dance like Elaine from Seinfeld. Connect with Sherri at BabbleBoxx.com and on social media @BabbleBoxxOfficial and @SherriLang 2023-09-1341 min
Wild Business GrowthSherri Langburt – Influencer Marketing Pioneer, Founder of BabbleBoxxSherri Langburt, the Founder and CEO of BabbleBoxx, joins the show to share her journey from Weight Watchers to creating one of the first influencer marketing agencies. Hear how to partner with influencers and brands, differentiate your agency, how influencers have changed in the past decade, how to disco nap, and how to dance like Elaine from Seinfeld. Connect with Sherri at BabbleBoxx.com and on social media @BabbleBoxxOfficial and @SherriLang2023-09-1341 minHashtag InfluencerInfluencers and MotherhoodBabbleboxx CEO Sherri Langburt is joined by 3 Influencers who are new mothers. Hayley Free Bordes (@LittleMeAndFree) Tilden Brighton Wilt (@ToBeBright) and Claudia Caminero (UpToClaudia) as they share their experiences balancing work and life. 2023-08-2843 minHashtag InfluencerInfluencer Marketing in the Hospitality IndustryCasey Barks is the Corporate Director of Marketing at Staypineapple Hotels, based out of the company's corporate HQ office located in Bellevue, WA.The product of a journalist mother, he is no stranger to storytelling and the power of the written word. Casey's college years were spent taking communications and marketing courses by day while serving tables in fine dining restaurants by night, all in hopes of one day combining these two passions into a career. 15 years, six cities (San Francisco to Seattle to Austin to Vancouver to Salem to Bellevue) and various in-house and agency roles...2023-08-1437 minHashtag InfluencerHow Influencers Help Disrupt the Functional Beverage CategoryArielle Madilian is a brand marketing manager with extensive experience in the CPG & Fine Jewelry industries. She believes in leading with authenticity first and creating mindful & purposeful content. Outside of work, you can find her visiting the local farmers market, finding hidden gems around the city, and exploring everything Northern California has to offer.2022-12-2219 minHashtag InfluencerA Deep Dive into Direct Response Marketing with InfluencersJolie Jankowitz is an influencer marketing consultant for DTC companies and has worked with performance-driven brands across wellness, food, and beauty. Her clients have included Athletic Greens, Fly By Jing, OSEA, Bulletproof, Poppi, Liquid I.V., Harper Wilde, Cometeer, and more. Prior to consulting, she spent 8 years building and leading FabFitFun's ROI-driven influencer marketing program. Jolie is originally from Boston and received a bachelor’s degree in Entertainment Marketing from Emerson College. She currently resides in Los Angeles. 2022-11-1725 minHashtag InfluencerVeterinarian Influencer MarketingAndrew Ciccolini is a Medical Director at the National Mill Dog Rescue, a large non-profit located in Peyton Colorado, and the Director of Non-Profit Initiatives at Galaxy Vets. His background includes serving in the U.S. Army, where he worked his way up from Associate Veterinarian to VP of Operations. In addition to his Doctorate in Veterinary Medicine, he has a Master’s degree in Organizational Leadership.Donate or volunteer at https://galaxyvets.foundation/Help the Ukrainian Armed Forces: https://bank.gov.ua/en/news/all/natsionalniy-bank-vidkriv-spetsrahunok-dlya-zboru-koshtiv-na-potrebi-armiyiAndrew's social media:https://www...2022-11-1517 min
Hashtag InfluencerInfluencer Marketing Trends with Associate Director of Pub W, Kaijona "KJ" Wade 2022-09-1924 min
Talking MarketingEpisode 37: The Power of Influencer Marketing with Sherri LangburtIn the latest Talking Marketing, Allen Ibrahim sits down with Babbleboxx CEO Sherri Langburt about what it's like starting an influencer marketing business with such a unique gimmick, the magical benefits of napping and crying, as well as some CRUCIAL tips for new marketers hoping to start their own company. Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member 2022-08-1628 minHashtag InfluencerMen In Influencer MarketingJoe Miragliotta is the founder of the men's lifestyle and travel blog, JoesDaily.com. He recently moved from Los Angeles to the midwest with his wife (Sarah) and dog (Holly), where they reside just outside of St. Louis. Outside of writing, Joe enjoys creating content for his social media and YouTube channels."2022-07-0724 minHashtag InfluencerFeeding AmericaDeepa Prasad is the Director of Brand & Content Marketing at Feeding America, the largest-hunger relief organization in the United States, whose mission is to advance change in America by ensuring equitable access to nutritious food for people who struggle to put food on the table. Prior to Feeding America, Deepa has worked at many national advertising agencies on food brands such as Kool Aid, Capri Sun, Velveeta Cheese & McDonalds. In her role at Feeding America she works with partners to create and distribute public service announcements to generate awareness for the issue of hunger. Many people are not aware o...2022-06-0321 minHashtag InfluencerOne Simple WishKristen Thomas is a former Foster Youth and Foster/Adoptive mom. Currently residing in Raleigh North Carolina, working towards her License in Clinical Mental Health Counseling. She is working as the Social Media Manager for One Simple Wish, whom has many programs to support those affected by foster care and also part-time for a program called Hope and Vine that employs and mentors young women who have aged out of foster care. Kristen really loves adventuring with her teen adoptive daughter Elise, always being outside, and snuggling with her sweet mini Labradoodle, Honor. Recent media appearances include being a...2022-04-2215 minHashtag InfluencerE-Commerce & Influencer MarketingBari Baron is a Sales Specialist at Multipet International, Inc, a company that designs and supplies unique pet products throughout the world. Being part of a family run business means the creativity and innovation of pet toys has always been in her DNA. She focuses her sales on dog toys, cat toys, and reptile accessories to major retailers. While working primarily on sales, Bari has also made it her goal to support Multipet in its social media presence. Additionally, she has prioritized the company’s environmental sustainability goals by helping to further promote eco-friendly practices.2022-04-2213 min
Hashtag InfluencerAffilate MarketingStephanie Harris is the owner & CEO of PartnerCentric, the largest woman-owned performance marketing agency in the US. A veteran of the space, Stephanie got her start as an award-winning affiliate program manager, personally managing at one time some of the largest programs in the PartnerCentric portfolio today. Her tenure in the industry, and philosophy that in order to lead you have to know how to do every role, has given her a comprehensive view of the industry as well as the ability to propel it forward with vision, innovation and drive.She has been named a PerformanceIN...2022-03-2430 min
Hashtag InfluencerDirect to Consumer MarketingMichael “Mike” Arons started working at Carriage House Imports, Ltd. straight out of college in the fall of 2006 (University of Indiana, Kelley School of Business). He began as a Marketing Assistant learning all aspects about sales, marketing and the regulatory complexities associated with the alcohol industry where he then progressed to become a Marketing Manager and now I'm the Director of Marketing for the company. Mike works directly with Carriage House Imports’ regional sales team to develop and implement marketing strategies that benefit both B2B and B2C objectives. Carriage House imports, markets and sells products from Europe, includ...2022-03-0235 minHashtag InfluencerHashtag Influencer is Back!Hashtag Influencer is back! Brought to you by BabbleBoxx. CEO, Founder and host, Sherri Langburt, connects with brands, experts and content creators alike to discuss hot topics, advertising and industry trends, best practices, and more. 2022-02-2800 min
Hashtag InfluencerMeg Harrell - MegForItMeg Harrell is an entrepreneur, influencer and creator of megforit.com. She is a mother of two and runs her MEGFORIT digital brand from home in Central Florida. In addition, Meg provide tips to the medical community through TikTok from her experience as a Registered Nurse (RN). Meg loves to practice minimalism in every way, including travel, fashion, home design, and parenting. Her blog and social media presence inspires mothers to pursue their dreams and find joy in simplifying life. She will encourage you to take your ordinary life and make it extraordinary!Where you're based out of...2021-06-0324 min
Hashtag InfluencerDylan Kim - BreviteDylan Kim is the Head of Marketing at Brevite, a direct-to-consumer backpack company that makes fun, functional and innovative backpacks designed for everyday life. Dylan co-founded Brevite in 2015 with his brothers Elliot and Brandon after searching for a bag that could support their everyday needs, function as a camera bag for travel, and still look good. Over the last six years, the brothers have bootstrapped Brevite from a prototype they designed in college, to an Instagram famous brand with six products and over 2,000 five-star reviews. Today, Brevite is one of the top camera bags on the market, focused on...2021-05-2821 min
Hashtag InfluencerDave Goodman - KerasalOn this episode of #Influencer, Sherry is joined by the dynamic, senior brand marketing leader in the healthcare industry and one of our brand partners, Dave Goodman, who’s known for his work with Bayer Consumer Care managing brands such as Aleve, Alka-Seltzer, Miralax and Bayer Aspirin. Currently, Dave is managing Kerasal’s brand portfolio on behalf of Advantice Health. Kerasal is an emerging, fast-growing foot care brand that has a variety of solutions to hydrate, repair, and protect your feet and help tackle common foot problems like dry and cracked heels, calluses, and nail fungus. Thro...2021-05-1328 min
Hashtag InfluencerJJ YoshJJ Yosh is a multifaceted entrepeneur who is not only an influencer and content creator, but a TV-host, adventure filmmaker, producer, and owner of Higher Earth Media, an entertainment and film production company based out of Boulder, Colorado which strives to educate, empower, and inspire people around the world to help build a more sustainable path for our current and future generations.2021-04-2228 min
Hashtag InfluencerReading aloud to ChildrenJennifer Tegan is the National Director of Marketing and Communications for Reach Out and Read. In this role, she is responsible for the strategy and efforts to promote and advance the organization’s mission of incorporating books into pediatric care and encouraging families to read aloud together every day.2021-04-0127 min
Hashtag InfluencerWomen in Influencer MarketingJessy Grossman is a long time entrepreneur in the entertainment and digital media space who was awarded a spot in the “Influencer Top 50” by Talking Influence in 2020. In less than two years she created one of the fastest growing new talent agencies in the country. Amidst unprecedented growth, the agency was sold in early 2020 and she pivoted to focus on her long-time passion project: Women in Influencer Marketing. WIIM is a non-profit networking organization that was founded in 2017 and provides numerous resources to its members. Due to popular demand, WIIM recently launched a membership collective that offers even more reso...2021-03-1831 min
Hashtag InfluencerBreaking the Taboos associated with Feminine HygieneIn this episode of Hashtag Influencer, Sherri confronts stigma head on to talk periods with Leesa Raab of Thinx, Inc. Leesa is a New York-based PR and communications professional with over 15 years of experience. She spent the majority of her career in boutique PR agencies focused on wellness, beauty, fashion, and lifestyle brands. In 2018, Leesa moved to an in-house PR position with Thinx, where she dedicates her time to helping continue to break the taboos associated with menstruation, and bladder leaks. Leesa shares valuable insights from her PR career as well as the value of working for a company w...2021-03-1127 min
Hashtag InfluencerLaunching & Marketing a Product During a PandemicIntroIn today’s episode of Hashtag Influencer, Sherri gets the global perspective from Barak Orenstein of Else Nutrition, the new plant-based company winning high marks from parents looking for a healthy alternative to traditional baby formula. Despite launching midway through a year of global pandemic, the company has shot out of the gate. Barak, who is Else’s global director of marketing, shares his insights from years as a marketing and content leader in both Canada and Israel, including a breakdown on how Else’s marketing strategy shifted and adapted to a marketplace upturned by Covid19. The sh...2021-03-0428 min
Hashtag InfluencerIntroducing Hashtag InfluencerBeyond the Boxx is now Hashtag Influencer! Join BabbleBoxx CEO Sherri Langburt as she interviews the biggest Brands, Agencies & Influencers to uncover their Influencer Marketing Secrets to Success! 2021-02-2200 min
Hashtag InfluencerCultural Awareness in ChildrenChild Psychiatrist Dr. Zabina “Zee” Bhasin, MD, is a diversity and inclusion expert and entrepreneur and the founder of In Kidz, a lifestyle brand dedicated to creating connections through culture and championing unity amongst diversity. Kidz creates kid-focused products that help children learn about cultures while inspiring them to create a world that embraces diversity of all kinds.2021-02-1833 min
Hashtag InfluencerEducating Influencers in a Diverse & Evolving LandscapeBrittany Hennessy is the best-selling author of “INFLUENCER: Building Your Personal Brand In The Age Of Social Media” and a Co-Founder of CARBON AUGUST, a digital platform providing resources for influencers.She is the co-founder of Carbon August, an influencer education company that produces the Influencer Business Plan, the Influencer Launch Plan, and The Miner: Your weekly dose of OMG, LOL and WTF in influencer marketing. Brittany is a pioneer in the influencer industry and has booked influencers for Cosmopolitan, Harper’s Bazaar, Elle, Esquire, Town & Country, Seventeen, Good Housekeeping, Travel Channel, Food Network...2021-02-1143 min
Hashtag InfluencerWhat it Takes to Run a Digital Marketing AgencyTake it from me, running a digital marketing agency is not easy. Today, we're going to hear all about what it takes from Tom Cunha, CEO of Brigade Marketing, a super creative and highly energetic firm, which specializes in the entertainment industry. About Tom Cunha, CEO of Brigade Marketing Tom Cunha is CEO of Brigade, a digital-first, award-winning marketing, publicity and advertising firm specializing in entertainment industry clientele. Brigade has executed hundreds of successful theatrical, digital, television and festival campaigns over its ten year history with clients that include...2021-02-0415 min
Hashtag InfluencerFrom Kitchen Table to Multi-Million Dollar Jewelry BusinessWhat started out as a passion has turned into one of the leading jewelry companies now celebrating its 10th anniversary. I'm pleased to welcome to our show today Holly Daniels Christensen, founder and CEO of Dune Jewelry.About Holly Daniels Christensen The founder of Dune Jewelry left home at 15 years old, and never looked back taking a variety of jobs with stints as a zookeeper, pharmacy technician, promotional model, bartender, cellphone, car and cruise salesperson. She also successfully spent 14 years as a top agent in Boston’s highly competitive real estate market....2021-01-2830 min