Shows
The Implement Podcast#60: Chris Clemente's Email Marketing Tips From Sending 1 Billion Emails Per Year & Managing a 23M Subscribers Email ListFor this 60th episode, I had the chance to chat with Chris Clemente, Director of Online Marketing at WebMD, the popular health information website, with 130M visits/month and 23M email subscribers.In this episode, we talked about: The traffic sources of a 134M visits/month website Implementing predictive content management How to learn data analytics Bridging the gap between marketing, automation, and data What the marketer of the future will look like Managing and segmenting a 23M subscribers email list Email marketing tips from sending 1 billion emails per year.Christopher is the Sr. Online Ma...
2021-12-1640 minThe Implement Podcast#59: Sylvie Giret on Launching French Brands in the US | Crafting Messaging, Retail Strategy and Distribution for the US MarketFor this 59th episode, I had the chance to chat with Sylvie Giret, Managing Director North America at De Buyer USA, a leading French handmade cookware brand created in 1830 and present in over 90 countries. In this episode, we talked about: Launching French brands in the US The difference between the French and the American consumer How to craft your messaging for the US consumer The operational side of launching a French brand in the US. The relationship with retailers Going DTC first and building a relationship with US consumers first How to maximize trade shows The t...
2021-11-2340 minThe Implement Podcast#58: Eva Valerio on her Journey from Fashion School to Google & Leading the Digital Growth of the Skincare Brand 'La Mer'For this 58th episode, I had the chance to chat with Eva Valerio, Global Head of Discovery Ads at Google. Before joining Google, Eva grew the uber-luxury skincare brand 'La Mer' on digital.In this episode, we talked about: The early days of digital marketing The journey from Fashion School to Google The growth story behind the uber-luxury skincare brand La Mer The funnel used to grow La Mer and reach a younger audience Building a high-touch digital experience for a luxury brand The Discovery Ads project at Google (to compliment Search Ads) Resources for intercultural...
2021-11-0840 minThe Implement Podcast#57: Zoë Lefeuvre on Customer Success KPIs | The Best Way to Share Customer TestimonialsFor this 57th episode, I had the chance to chat with Zoë Lefeuvre, Senior Director of Solutions & Content Marketing at Gainsight, a customer success platform. Gainsight counts over 800 employees and serves clients like Dropbox, Zendesk, Marketo...In this episode, we talked about: Customer success KPIs and tracking The best way to share customer testimonials & case studies Launching a podcast and using LinkedIn live Adjusting as a marketer from B2C to B2B Finding a human touch with your colleagues and disconnecting in this remote environment The skills you need to take a company from $100M A...
2021-10-2740 minThe Implement Podcast#56: Kate Erwin on Creating Great Content For The Sales Tech Community | LinkedIn & Copywriting TacticsFor this 56th episode, I had the chance to chat with Kate Erwin, Content Marketing Manager at Mailshake, a sales engagement tool with 47,000+ users. [When recorded, Kate was Director of Content Marketing at StorySlab].In this episode, we talked about: Creating content for the Sales Tech community Building no-buzzwords and no-fluff content LinkedIn Marketing tactics to succeed in organic and paid Leveraging Twitter to promote long-form content to a B2B audience The journalist and poet within all marketers Copywriting: the tactics & practice you need to get better at it.Kate Erwin is also co-founder o...
2021-10-1238 minThe Implement Podcast#55: Kirsten Moorman on the Growth Story of DocuSign | Running Marketing on a BudgetFor this 55th episode, I had the chance to chat with Kirsten Moorman, Marketing Manager at DocuSign, the pioneer in e-signature tech, counting more than 500,000 customers today.In this episode, we talked about: DocuSign growth and project-based organization Running marketing on a budget - a few ideas to do it well Running virtual events and their value for the prospects Enabling others (sales team, clients, colleague) as a marketer.Kirsten is a specialist of the SaaS industry and has global experience. Currently, her mission is to grow the Benelux business for DocuSign.
2021-09-2943 minThe Implement Podcast#54: Denisse Diaz on Growing Higher Education BrandsFor this 54th episode, I had the chance to chat with Denisse Diaz, Marketing Director at Global University Systems, a network of higher education institutions, with over 60,000 students in six countries and a global presence online.In this episode, we talked about: The impact of the COVID crisis on higher education Growing higher education brands, what it takes Marketing to learners and students Digital vs offline, and how trends evolve in marketing How to become a good communicator
2021-09-0941 min
Speak Up!Podcasting & Entrepreneurship with Badis Khalfallah, co-founder of ImplementWe have a chat with Badis Khalfallah, co-founder of Implement, about his experiences building and hosting a 70+ episode podcast, and founding Implement, a brand dedicated to marketers. We also talk about his thoughts on working with his wife, and advice for young entrepreneurs.
2021-08-211h 03
The Implement Podcast#53: Amin Makhani on Marketing to Restaurants | Building a Billion-Dollar Startup | Hyper GrowthFor this 53rd episode, I had the chance to chat with Amin Makhani, SVP of Growth Strategy at BentoBox, a SaaS solution for restaurants (6k customers worldwide). Amin was also first marketing hire at Yext, the company grew revenue from $5M to $120M and went public during his time.In this episode, we talked about: The state of the restaurant industry with the pandemic Marketing to restaurants, the channels, the strategy, the audience targeting Marketing to restaurants, the digital and physical marketing First marketing hire for Yext (NYSE: YEXT); the company grew revenues from $5M to $120...
2021-07-0142 minThe Implement Podcast#52: Kristin Sword on Becoming a Startup Marketer | DTC Marketing | Integrated MarketingIn this episode, we talked about: Building yourself as a marketer in the startup world Advice to junior self: 1) Know when to ask for help. 2) Take bigger bets. 10x'ing' your growth Doing unscalable things The “subway ad” for startups The fun side of E-commerce marketing How to learn from your peers What DTC marketers should be doing What integrated marketing is (growth+brand) The mix between new channels (TikTok, Clubhouse) and older channels (Radio etc…) Finding balance between distraction and learning as a leader Creating a culture of empowerment as a leader with your teamBefore joining Health...
2021-06-3038 minThe Implement Podcast#51: Spencer Marlow on Metrics That Matter And The Joy of Boring ThingsFor this 51rst episode, I had the chance to chat with Spencer Marlow, Marketing Director EMEA at Anaplan, an NYSE-listed SaaS company specializing in business planning and data visualization. In this episode, we talked about: The importance of consolidated data and connected planning What data matters and should matter to a CMO? Internal and external data The questions you ask your data are the answers you’re going to get. How to link brand engagement to pipeline growth How to mix Account coverage, engagement/intent data, and lead-scoring data to show the impact of marketing on the...
2021-06-2438 minThe Implement Podcast#50: Larry Sharpe on The Oprah Effect | Brand Congruence | Market LeadershipFor this 50th episode, I had the chance to chat with Larry Sharpe. Larry was candidate for the Libertarian Party nomination for Vice President of the United States in 2016 and was the Libertarian nominee for Governor of New York in 2018. Larry is the Host of a popular podcast: The Sharpe Way. He is also a business consultant and trainer with The Neo Sage Group.In this episode, we talked about: Building trust as a leader by being consistent and The Oprah Effect The importance of being seen The difference between Sales/Marketing vs Operations Congruence as t...
2021-06-2249 minThe Implement Podcast#49: Marie-Anne Dagues, From 0 To 8-Figures in 3 years: The Story, The Product and The Marketing Strategy Behind this GrowthFor this 49th episode, I had the chance to chat with Marie-Anne Dagues, Chief Marketing Officer at Perifit, a French startup company creator of a connected solution for pelvic floor rehabilitation used by 100.000 women worldwide.In this episode, we talked about: A company and a product on a mission to help women The story of a company with an 8-figures turnover in 3 years The marketing strategy behind their success Organic virality and having entire Facebook groups built around your product that you didn’t create Managing sensitive messaging and handling a politically charged product Transitioning from bi...
2021-06-1740 minThe Implement Podcast#48: Carl Potak on What To Learn As A Founder | How To Run Idea ValidationFor this 48th episode, I had the chance to chat with Carl Potak, Founder & CEO @ StartupDevKit, an online incubator and accelerator platform for startups.In this episode, we talked about: What changed in startup building since 2007 The increased competitiveness of finding startup opportunities The importance of startup education as a founder and what you should learn about. Building an audience VS building a product How to properly run idea validationStartupDevKit, is top-ranked by Business Insider and was developed entirely by Carl.He's a serial entrepreneur, marketer, writer, and developer who’s founded mu...
2021-06-1543 minThe Implement Podcast#47: Audrey Saccone on Product Launch Strategy & MarketingFor this 47th episode, I had the chance to chat with Audrey Saccone, a marketing and launch strategist supporting 7- and 8-figure course and membership creators. Audrey is founder of Digital Obbligato, a marketing and launch strategy consultancy.In this episode, we talked about: Launching an online course Mastering the marketing channels for a tight launch Marketing live courses from Marie Forleo and Sophia Amoruso The importance of reassuring the audience with testimonials The importance of talking about yourself and who’s giving the course when launching a course. Email marketing during launch period Driving home ur...
2021-06-1037 minThe Implement Podcast#46: Greg Holtzman on Successful Partnership Marketing | Generating Leads in Virtual Events | PersistenceFor this 46th episode, I had the chance to chat with Greg Holtzman, Director of Partnership Marketing & Communications at Brainbase, a tech startup that helps globally recognized brands manage and monetize their intellectual property.In this episode, we talked about: The licensing industry Marketing to licensing companies Being the first marketing hire after a seed round Breaking into an enterprise market with a traditional/old school target audience Banking on virtual events Brand/talent partnerships Mixing celebrity marketing with PR How to make partnerships successful and always asking for more What to ask for in a pa...
2021-06-0841 minThe Implement Podcast#45: Dennis Consorte on How to Find Incremental Success as a Small Business OwnerFor this 45th episode, I had the chance to chat with Dennis Consorte, digital marketing strategist & consultant. Dennis is Founder of Consorte Marketing, Snackable Solutions, and content creator for Digital.com.In this episode, we talked about: Growing a company too fast and burning out Transitioning from the agency model to a smaller scale consultancy Rebooting process after a big burnout The importance of your relationship with others and being happy on a personal level What small business owners should focus on and what they should check out. How to build trust and loyalty with your...
2021-06-0345 minThe Implement Podcast#44: Vivien Conway on Instagram Growth in 2021For this 44th episode, I had the chance to chat with Vivien Conway, Co-founder at Ace the Gram - an Instagram growth agency. Viv is an expert in Instagram growth and engagement. In this episode, we talked about: Starting on Insta back in 2014 The importance of having a paid strategy & a paid funnel Evaluating how much content you can post and how much value you can provide. How to collaborate with smaller accounts to create content Insta stories and how to use them Reels and how to use them Giveaways & how to rock them Hashtags strategies T...
2021-06-0138 minThe Implement Podcast#43: Fallon Paul on Building a Marketing Agency During The Pandemic | The 3 Golden Rules for Client ManagementFor this 43rd episode, I had the chance to chat with Fallon Paul, Founder of Paul & Léon Marketing Strategists, a boutique marketing agency.In this episode, we talk about: Launching a marketing consultancy in 2020 during a global pandemic Launching and growing a charity Finding the motivation to grow a project Finding chemistry with your clients The 3 Golden Rules before picking up a new client Gathering resources and data to take your clients on a journey.Having held senior positions at Britvic PLC and William Grant & Sons in the UK.Fallon has worked o...
2021-05-2734 minThe Implement Podcast#42: Niccolo Zapponi on Marketing Technology: The Frontiers, Adoption, Impact on Organizations & Customer ExperienceFor this 42nd episode, I had the chance to chat with Niccolo Zapponi, Senior Manager at Salesforce Anywhere Labs, a real-time collaboration tool by Salesforce.In this episode, we talked about: Stories from deploying marketing cloud for large retailers Fixing the fragmented customer experience Digital transformation and bringing teams and technology together The topic of Integration and Tech adoption/literacy The Tech Frontiers in Marketing Reading data and making decisions based on data AI for e-commerce and predictive marketing Killing silos with new collaboration tools Solving bad customer experience with technologyNick is a senior...
2021-05-2539 minThe Implement Podcast#41: George Neel on How To Talk About Sustainability As A Brand | What B2B Should Learn From B2CFor this 41rst episode, I had the chance to chat with George Neel, Group Director of Marketing & Communications at Accsys Technologies. Accys makes high-performance wood products that are extremely durable and stable, opening new opportunities to build sustainably.In this episode, we talked about: Talking about sustainability genuinely as a brand Sustainability as a driver for consumer decision-making Greenwashing The role of companies in educating consumers about climate change Moving from B2C to B2B The book “How Brands Grow” from Byron Sharp How B2B marketer should think more like B2C marketers Working for...
2021-05-2042 minThe Implement Podcast#40: Amy Flippant from English Teacher to Marketing LeaderFor this 40th episode, I had the chance to chat with Amy Flippant, Digital Marketing Director at Della AI, a London-based LegalTech startup. In this episode, we talked about: LegalTech and the legal industry market Starting in a new marketing role Going from a History of Art degree; to teaching English; to a Marketing career How to get great first career opportunities in marketing Airtable and Google Data Studio Learning more about Google Ads/LinkedIn Ads and orchestrating marketing operationsAmy has recently joined legal technology startup, Della AI as their marketing lead.S...
2021-05-1836 minThe Implement Podcast#39: Laura Roth on Creating Career Opportunities | Job HuntingFor this 39th episode, I had the chance to chat with Laura Roth, B2B SaaS Marketer.In this episode, we talked about: The WeWork crisis The importance of taking risks and carving opportunities in your career European VS American work cultures The soft skills you need to succeed as a marketer Advice on job hunting during COVID and difficult times Managing your mental health during job hunting and the social stigma of job hunting The importance of building connectionsLaura has more recently been B2B community Lead at Vodafone Business, Marketing Consultant, and...
2021-05-1437 minThe Implement Podcast#38: Hannah Parvaz on Leading Growth to Series A | Mobile Acquisition with Facebook AdsFor this 38th episode, I had the chance to chat with Hannah Parvaz, Head of Growth at Curio - a mobile app to listen to audio stories from leading publications like The Wall Street Journal, FT, WIRED, The Economist, The Washington Post, and many more.In this episode, we talked about: Audio journalism and the Curio app Starting in B2C app marketing How to interview customers Facebook Ads: creative before targeting Facebook Ads: All you need to know about A/B testing creatives Managing Ad campaigns and the budget mix between awareness, installs, and retargeting...
2021-05-1330 minThe Implement Podcast#37: Joshua Hodge on YouTube Growth | Community Building | Creating Audio ExperiencesFor this 37th episode, I had the chance to chat with Joshua Hodge, Director at The Audio Programmer, a community and YouTube channel for audio developers with 20k subscribers.In this episode, we talked about: Building an organic audience on YouTube Choosing a platform to host a community Building content: the Clinical Approach VS Focusing on Value What audio programming is Leveraging audio to build experiences for your audience Audio tech for marketersJosh is the founder and director of The Audio Programmer - a community for software developers who want to learn how to...
2021-04-2332 minThe Implement Podcast#36: Andrei Tiu on 2021's Marketing Trends | Building an AgencyFor this 36th episode, I had the chance to chat Andrei Tiu, Co-founder of Marketiu, a London-based digital marketing agency, specializing in online marketing strategy, implementation, and automation.In this episode, we talked about: Marketing Trends in 2021 Developing TikTok content The demand for entertainment content on 2021 Building an agency Building trust and a close relationship with your clients Where to follow macro trends and marketing trends
2021-04-2040 minThe Implement Podcast#35: Louise Tullin on Marketing to Charities | Growing a Marketing Team FastFor this 35th episode, I had the chance to chat with Louise Tullin, Marketing Director at Enthuse, a digital fundraising software for charities.In this episode, we talked about: Marketing to charities How to leverage Facebook groups Going from a 0 to 6 marketing team in one year. Advice on recruitment and onboarding remotely Structuring teams between branding and direct response PR tips and how to strengthen your PR game. How to handle pressure as a CMO Learning psychology and behavioral science to become a better marketer.Louise has 15 years of experience in marketing and communications for...
2021-04-1635 minThe Implement Podcast#34: Charlotte Humphries on Building a Brand To Solve The Global Food Waste CrisisFor this 34th episode, I had the chance to chat with Charlotte Humphries, Brand & Communications Manager at Karma, an app that lets you buy at a discount unsold food from restaurants, cafes, and grocery stores.In this episode, we talked about: Transferring agency experience to in-house marketing Starting a branding exercise in a startup/scaleup Lessons on referral marketing Lessons on segmenting your base and content Structuring a marketing team between Data-led & Retention operations on one side & Creative on the other side Building foundations and feeling part of something Learning the tech & data side of marketing...
2021-04-1437 minThe Implement Podcast#33: Tamana Faizi on Events MarketingFor this 33rd episode, I had the chance to chat with Tamana Faizi, Marketing Consultant for the Events Industry.In this episode, we talked about: Starting a career in the events industry Building a powerful value proposition for your event Attracting great speakers Gathering an audience before launching an event The dollar cost of events and how to manage your budget Managing PPC campaigns for events Virtual events VS physical events
2021-04-0836 minThe Implement Podcast#32: Amanda Baker on The 5 Stories To Build a Powerful BrandFor this 32nd episode, I had the chance to chat with Amanda Baker, co-founder at Make Us Care, a branding and creative agency for startups and scaleups. In this episode, we talked about: Moving from the startup world to building an agency Building something that people care about How building brands is about getting closer to people The 5-Stories Framework The practice & day-to-day of brand building Managing long-term branding VS short-term growthHere is Amanda's 5-Stories Framework applied to herself 😊:"🚀 Origin Story: At 23, I raised £150k investment for my fashion startup, Fashionably Skint. The short...
2021-04-0641 minThe Implement Podcast#31: Alfie Lambert on Growth Hacking | Crossing The ChasmFor this 31rst episode, I had the chance to chat with Alfie Lambert, Marketing Director at Lix, an industry-leading LinkedIn data exporter, and lead-gen platform.In this episode, we talked about: The Bullseye Framework for Getting Traction The Growth Hacker's relevance in 2021 Alfie's fantastic story about starting in bitcoin in 2008 Lessons on bootstrapping a software product Crossing the chasm Curiosity and challenge to drive motivationAlfie's marketing journey began at Futurecoin, providers of the UK's very first Bitcoin ATM, way back in 2013 whilst he was still studying at Cambridge University.From there, he...
2021-04-0135 minThe Implement Podcast#30: Nigel Hawthorn on IT B2B Marketing | CopywritingFor this 30th episode, I had the chance to chat with Nigel Hawthorn, EMEA Marketing Director at McAfee.In this episode, we talked about: Translating technology and features into something customers understand. Marketing complex technology How to be successful in B2B marketing Tips on Copywriting Staying curious to stay motivated Books recommendations for tech and B2B marketingNigel has many years experience of IT B2B marketing - always trying to convert complex systems into simple messages.His messages often try to close gaps between silos in large enterprises and bring...
2021-03-3035 minThe Implement Podcast#29: Charlotte Kelly on Finding The Ideal Agency PartnerFor this 29th episode, I had the chance to chat with Charlotte Kelly, Head of Marketing at GO!, a startup that helps brands find their ideal agency partners.In this episode, we talked about: What are the most in-demand marketing services out there What makes a great agency partner Why brands pick certain agencies and not others Starting a career in marketing and the skills you need to succeed How to avoid tunnel-vision and how to gain self-confidence.
2021-03-2537 minThe Implement Podcast#28: Graham Smith on Effective B2B Marketing | Telemarketing & Lead GenerationFor this 28th episode, I had the chance to chat with Graham Smith. Graham is a B2B Marketing Director with 25 years of experience. He currently heads marketing at Backup Systems.In this episode, we talked about: Doing Telemarketing right The excessive confidence of marketers in Marketing Technology What’s next in B2B marketing The comeback of Direct Mail How to trigger human interaction in B2B marketing Being a great marketer in smaller companies.Graham is an award-winning Marketing Consultant with over 25 years of experience in both online and offline marketing.He...
2021-03-2441 minThe Implement Podcast#27: Rory McEntee on Building a Disruptive Brand in The Fitness IndustryFor this 27th episode, I had the chance to chat with Rory McEntee, Brand & Marketing Director at Gymbox.In this episode, we talked about: What it is to be a Challenger Brand Transitioning from brick and mortar to digital overnight How to make it in the competitive fitness industry Where to get inspiration to build a disruptive brandRory is responsible for all aspects of the brand's marketing and leads the digital, brand & social strategy with an emphasis on building irreverent and thought-provoking marketing.His early background included marketing roles at Everyman Cinema and Paddy...
2021-03-1839 minThe Implement Podcast#26: Lauren Saving on the AdTech IndustryFor this 26th episode, I had the chance to chat with Lauren Saving, Marketing Director at SpotX, a leading AdTech company.In this episode, we talked about: Adapting to different cultures and markets. Adtech innovations and trends Working in the programmatic industry Successful marketing channels for an Adtech company Tips on working with a PR agencyAs Marketing Director, EMEA, Lauren Saving leads SpotX’s marketing strategy across the region.She helps develop insights and experiences which educate and advance the advertising and publishing industries.Lauren has a master’s degree in j...
2021-03-1737 minThe Implement Podcast#25: Daniel O’Hara on Building a FinTech BrandFor this 25th episode, I had the chance to chat with Daniel O’Hara, Marketing Director at Demica, a high-growth FinTech company.In this episode, we talked about building a FinTech brand and marketing in the financial services industry.We talked about the importance of knowing which rules to follow and which ones to break if you want to build an innovative brand.We talked about how to leverage proprietary and unique content that adds something to the conversation.Dan is a passionate, results-driven marketer with a depth of experience in ma...
2021-03-1641 minThe Implement Podcast#24: Mick Smyth, from Songwriter to Top Agency ExecutiveFor this 24th episode, I had the chance to chat with Mick Smyth, Senior Marketing and Communications Manager at Siegel+Gale, a worldwide branding agency.In this episode, we talked about leveraging your sales skills to get into a new industry and your art skills to become a better marketer.We talked about building an agency brand and getting new high-level clients.We talked about what CMOs are worried about and the best way to help them today.Mick has been involved in Creative Industries for over ten years, in many...
2021-03-1145 minThe Implement Podcast#23: Georgina Fotopoulou on Brand Management | Marketing to Parents | Owning YourselfFor this 23rd episode, I had the chance to chat with Georgina Fotopoulou, Senior Brand Manager at the Kraft Heinz Company one of the largest food and beverage companies in the world.In this episode, we talked about brand management and marketing to parents.We talked about trying to fit in the workplace VS the concept of "owning yourself".We talked about how to become better at stakeholder management.Georgina is a self-motivated marketer with a positive attitude, and willing to take risks to deliver amazing results.She is...
2021-03-0944 minThe Implement Podcast#22: Elena Bersadschi on Growth MarketingFor this 22nd episode, I had the chance to chat with Elena Bersadschi, Global Marketing Strategy Manager at Deliveroo, the world-famous food delivery company.In this episode, we talked about designing and orchestrating at the same time acquisition campaigns in 10 different markets.We talked about tapping into large amounts of marketing data and learning from it to design campaigns.We talked about how to approach experts, learn from them and grow as a growth marketer.Elena is a results-driven growth manager with extensive experience in a variety of marketing, communication, and...
2021-03-0843 minThe Implement Podcast#21: Matthew de la Hey on Innovation In The Recruitment Industry | Building ResilienceFor this 21rst episode, I had the chance to chat with Matthew de la Hey, CEO and co-founder at inploi, an HR startup offering a recruitment marketing platform.In this episode, we talked about innovation in the recruitment industryWe talked about how an MBA can actually help you build a startup :)We talked about how to build resilience.inploi is a recruitment technology services provider offering clients a full suite of technology, branding, and marketing solutions that enable employers to reach and engage the future of their workforce....
2021-03-0337 minThe Implement Podcast#20: Pritesh Chauhan on Video Marketing & StorytellingFor this 20th episode, I had the chance to chat with Pritesh Chauhan. Pritesh is a Creative Marketing Strategist and Storyteller.[DISCLAIMER: When recorded, Pritesh was Senior Marketing Manager at GSMA, a trade organization representing the interests of mobile operators worldwide. So we mention his work at GSMA :)].In this episode, we talked about what makes a great video campaign and video storytelling.We talked about the massive transition in video productionWe talked about how to learn video marketing and best practices.Pritesh is a storyteller and strategic...
2021-03-0238 minThe Implement Podcast#19: Sara Cherradi on Social Media | Innovating With Fans | The Toy IndustryFor this 19th episode, I had the chance to chat with Sara Cherradi, Social Media Engager at the Lego Group, the inventors of the world-famous LEGO brick.In this episode, we talked about innovation in the toy industry through the fan base community.We talked about building a career in social media marketing.We talked about social media and the importance of design skills in social media marketing.Sara is a highly ambitious digital marketer with expertise in social media and a strong international experience.
2021-03-0134 minThe Implement Podcast#18: Lavinia Saggese on Succeeding as a Junior MarketerFor this 18th episode, I had the chance to chat with Lavinia Saggese, Inbound Marketing Manager at Worldline Global, the European leader in the payments and transactional services industry.In this episode, we talked about marketing internships and what makes them great.We talked about the work environment you need to thrive as a junior marketer.We talked about the skills and values you need to start a marketing career today.Lavinia is a young marketing professional, passionate about innovation and technology. She specializes in content marketing and customer engagement activities...
2021-02-2637 minThe Implement Podcast#17: Alex Kington on The Travel Industry | Crisis Management & LeadershipFor this 17th episode, I had the chance to chat with Alex Kington, Head of Global Marketing and Communications at TAG, a leading global travel and event management company.In this episode, we talked about adapting to COVID as a travel/event management company.We talked about adapting communication and acquisition during a major crisis.We talked about how to stay hands-on and operational when you lead a team.We talked about succeeding in the travel industry.Alex is a senior marketing leader who excels at cross-functional management, unifying...
2021-02-2540 minThe Implement Podcast#16: Ed Duncan on Building a Leading EdTech BrandFor this 16th episode, I had the chance to chat Ed Duncan, Head of Brand & Communications at Mytutor.co.uk, a platform on a mission to democratize tutoring.In this episode, we talked about the branding challenges of marketing to students and their parents.We talked about building a leading EdTech brand.We talked about how to build better leadership skills as a marketer.Ed previously led brand, creative, and advertising at Smart Energy GB.He worked with a variety of clients within the Publicis family of advertising and...
2021-02-2337 minThe Implement Podcast#15: John Williams on Reinventing The WorkspaceFor this 15th episode, I had the chance to chat with John Williams, Head of Marketing at The Instant Group, a workspace innovation company. In this episode, we talked about reinventing the workspace and what going to the office should mean after COVID.We talked about transitioning from journalism to the marketing world.We talked about the importance of sector knowledge to be successful in marketing.John is a former journalist, a marketing and PR expert with more than 15 years of experience. He has worked in the property sector for a va...
2021-02-2233 minThe Implement Podcast#14: Emma Williamson on Becoming A Marketing LeaderFor this 14th episode, I had the chance to chat with Emma Williamson, Global Senior Marketing Manager at Sage, a global market leader in the technology sector. In this episode, we talked about what an agency experience can teach you as a marketer.We talked about keeping a simple personal development plan.We talked about how great marketing results are accomplished by great teams and how to build those great teams.Emma has worked in marketing and communications for over 12 years.She started in the public sector leading local h...
2021-02-1640 minThe Implement Podcast#13: Alexis Amitrano on The Spirits & Beverage Industry | Marketing With PassionFor this 13th episode, I had the chance to chat Alexis Amitrano, Global Marketing Manager at Beam Suntory, a beverage industry leader and world leader in premium spirits.In this episode, we talked about how a passion for the product and the industry should drive you as a marketer.We talked about marketing premium spirits.We talked about how digging deeper into data can enable you to do innovative marketing.Alexis is a commercially savvy Marketeer with +10 years’ experience in Food & Beverages and Media which spans UK, SPAIN, JAPAN & LATAM. (Pernod Ri...
2021-02-1240 minThe Implement Podcast#12: Maygen Jacques on Building a Differentiated Brand For a Web AgencyFor this 12th episode, I had the chance to chat with Maygen Jacques, marketing manager at Code Enigma, a web design and development agency.In this episode, we talked about how to differentiate a web agency from the competition.We talked about how she transitioned from a career in headhunting to marketing.We talked about learning marketing skills on the job.Maygen loves all things content.She loves creating high-quality, valuable, and personalized content.Maygen has been a marketing leader for 10 years now.
2021-02-1042 minThe Implement Podcast#11: Babak Daemi on Marketing Planning | Creative Clinics | Realigning YourselfFor this 11th episode, I had the chance to chat with Babak Daemi. Head of Marketing and Communications at Pavegen, a global leader in harvesting energy and analytics from footsteps.In this episode, we talked about marketing planning and the SOSTAC model.We talked about how to set up creative clinics and how useful they can be.We talked about the importance of taking the time to realign yourself.Babak (@brdaemi) strengths are brand building, marketing strategy, and campaign delivery.He has over 12 years of experience in executing content...
2021-02-0442 minThe Implement Podcast#10: Nimrod Priell on Going from Product Manager at Facebook To Startup CEO | Career ManagementFor this 10th episode, I had the chance to chat with Nimrod Priell. Nimrod is the CEO and founder of Cord.com, a software startup bringing collaboration directly into any SaaS tool.In this episode, we talked about transitioning from product manager at Facebook to startup CEO.We talked about the importance of drive and belief when it comes to managing your career.We talked about learning by talking, networking with smart people, and absorbing knowledge.Nimrod (@nimrodpriell) is the founder & CEO of Radical, the company behind Cord (cord.com...
2021-02-0242 minThe Implement Podcast#9: Bogdan Manea on Learning Leadership Young | Open-Source MarketingFor this 9th episode, I had the chance to chat with Bogdan Manea. Bogdan Founder of Recolta - a marketing consultancy focused on Growth Marketing, Paid Ads & Conversion Optimization.In this episode, we talked about learning leadership at a young age by taking responsibilities.We talked about building an open-source movement for the marketing world.We talked about outgrowing your role in a company and what to do from there.Bogdan defines himself as a Growth Marketing and Product person.He's aiming to be a "full-stack marketer with entrepreneurial...
2021-01-2749 minThe Implement Podcast#8: Kayleeann Maritz on The Nomad Marketer | Leading With VulnerabilityFor this 8th episode, I had the chance to chat with Kayleeann Maritz. Kayleeann is the Chief Marketing Officer at Momenta Group Global - an on-demand professional resource and services company.In this episode, we talked about what it is to be a nomad marketer.We talked about the importance of focusing on the target customer rather than the tactics.We talked about the importance of vulnerability when managing teams.Kayleeann has a broad-based background encompassing B2C, B2B, B2B2C, and FMCG experience working in markets worldwide.
2021-01-2544 minThe Implement Podcast#7: Simon Allison on Marketing Nightclubs & Bars | Facing COVID & AdaptingFor this 7th episode, I had the chance to chat with Simon Allison. Simon is the Head of Marketing at the Inception Group - a hospitality group behind many award-winning bars, restaurants, and clubs in London.In this episode, we talked about how the covid crisis has led to unexpected learning.We talked about learning on the job and how important it is to personalize the learning experience for professionals.We talked about what it takes to build a career promoting nightclubs and bars.Simon has over ten years of experience...
2021-01-1944 minThe Implement Podcast#6: Sam Evans on Determination | Facing The Unknown | KindnessFor this 6th episode, I had the chance to chat with Sam Evans. Sam is the Co-Founder and Managing Director of Gather Social, a digital marketing agency based in Nottingham, UK.In this episode, we talked about quitting a comfortable job to start something new.We talked about how much you can learn when you believe in a project and work hard for it.We talked about how important it is that managers often ask themselves “What is my job?”.He is passionate about managing people in a disruptive manner, smashing soci...
2021-01-1440 minThe Implement Podcast#5: Jeff Hancock on Startup Building | Happiness at WorkJeff is the Co-Founder and CEO of Coinpass a startup in the crypto-finance industry.In this episode, we talked about finding the motivation to launch a startup and building it up through the first few years.We talked about the dangers of not developing, growing, learning on the job.We talked about how happiness at work is at the crossroad of enjoying what you do, delivering value to others, and being able to walk away.
2021-01-1246 minThe Implement Podcast#4: Trifon Tsvetkov on Motivation and Journaling | The Power of Doing One ThingTrifon is a Freelance Content Marketer specialized in SaaS companies. With Trifon, we talked about how you can build motivation with journaling.We talked about how the best way to overcome a challenge is by doing one simple thing repeatedly.We talked about how friends, peers, books, podcasts can lift you up when you are working alone.Trifon is based in Edinburgh, Scotland.
2020-12-2250 minThe Implement Podcast#3: Lyndsay Close on Being a Woman in a Male-Dominated Industry | Mentorship | Learning New Skills VS OutsourcingLyndsay is a Marketing Manager at amBX, a software startup in the smart building industry. With Lyndsay, we talked about building a career as a woman in a male-dominated industry. We also explored what mentorship is and how to build a great mentor relationship at work. We also talked about the everlasting tension between learning a new skill versus outsourcing.Lyndsay is based in Newcastle upon Tyne, England, UK.
2020-12-0948 minThe Implement Podcast#2: Vincent Lebunetel on Empowering Your Team & Empathy In The WorkplaceVincent Lebunetel is the co-founder and CEO of Boostrs, an HR tech company that helps HR departments and managers anticipate and accompany the transformation of their organization. Boostrs takes Strategic Workforce Planning out of the dust by making it simple and dynamic. He previously led Corporate Innovation and the EMEA consulting division at CWT. Vincent is based in Paris, France.
2020-12-0146 minThe Implement Podcast#1: Simão Saco on Transparency & Vision | The Manager & Team Member Relationship | Learning on the FlySimão Saco is the Growth Lead at Birdie Homecare Software, a fast-growing startup. Simão is responsible for demand generation. He defines himself as a data-driven marketer, with an appetite for thinking, conceptualizing, and executing growth hacks for ambitious organizations. Simão is based in London, UK.
2020-11-2447 min