Shows
Balance Virtual Trainer PodcastEP 27 - Cross-promoting Your Social Media ContentCreating engaging social media content has become easier than ever. Instagram has made finding and utilizing its templates much easier, and with those created videos, you can (and should) cross-promote on other platforms. It is a much-debated topic on whether you should create “original” content for each platform, but what's the difference if you’re using the same videos for each short-form Reel or Short? In this episode of the Balancely Podcast, host Tyler Valencia goes over how easy it’s become to cross-post your content on all the social media channels and then goes over a step-by-step example you can use...
2023-08-1417 min
Balance Virtual Trainer PodcastEP 26 - Should You Rebrand Your Business?If you feel like your health, wellness, or fitness business needs a fresh coat of paint, don’t get bogged down with the worry about change. All major companies update their logo and branding, and it’s a much easier process than you might think. Not only are there a handful of resources out there to help you with the process, but you can easily perform this update on a budget. In this episode of the Balancely Podcast, host Tyler Valencia goes over questions to ask yourself about a rebrand, the resources available to you, and where to start.
A rebr...
2023-07-1114 min
Balance Virtual Trainer PodcastEP 25 - Conferencing 101Attending a conference as a health, wellness, or fitness professional can be a great avenue for collecting all your required continuing education or be a great tool for networking. These conferences often have the approval of major education providers and can provide a low-cost option for continuing education. In terms of networking, you can often meet other professionals that are looking to build their business and find that edge to help them grow their careers. In this episode of the Balance Podcast, host Tyler Valencia shares his insight into conferencing, having been a consultant for a conference company and currently...
2023-06-0713 min
Balance Virtual Trainer PodcastEP 24 - Contractor Vs EmployeeAn important decision as an entry-level personal trainer, group exercise instructor, strength coach, or wellness coach is which employment status will benefit me most. When you’re new to the health & fitness industry, there are many options, but which route is the most viable? Host Tyler Valencia, Ph.D.(c), reviews employee and contractor benefits for instructors trying to decide where to start. These options can differ by location and what you feel more comfortable with at that point in your career. You can typically work through both statuses and grow your work day.
While working in the health & fitness in...
2023-05-1615 min
Balance Virtual Trainer PodcastEP 23 - Showing What’s Important On Social MediaWhat do you post on social media? How do you think it portrays you as a fitness professional, wellness coach, health coach, or yoga instructor? Bringing your thought process around to “what is important to me” on social media can help you not only figure out what type of content to develop but also help you build your audience. These days, consumers want to know more about their instructors and what they value. If you think about it, social media can act as those small superficial interactions you have at the gym with potential clients, and that sometimes lead to bigg...
2023-04-1016 min
Balance Virtual Trainer PodcastEP 22 - Handling Social Media Topics With ClientsSocial media has always been a hot topic for health, wellness, and fitness professionals. There are still some professionals that don’t know the power of social media for their business and some that only see the negative. The negative side of social media can come in many ways and one common occurrence for professionals is when a client or potential client asks about a post they saw on social media. When you know that a post includes false information or can harm individuals with their health, how do you approach these conversations? In this episode of the Balance Podcast, ho...
2023-03-0919 min
Balance Virtual Trainer PodcastEP 21 - Why You Should Start On YouTubeRegardless of what your audience is, YouTube can be a valuable resource for health, wellness, and fitness professionals. The journey on YouTube of learning new skills can pay off in other areas of your business and you can learn a lot about yourself. One example is with content creation. When you start on YouTube, creating better quality content can pay off with better looking and sounding videos. Better looking and sounding video is right on par with better content on social media, and that is another tool that all professionals use to build their careers.
One of the biggest advantages...
2023-02-0717 min
Balance Virtual Trainer PodcastEP 20 - Social Media Strategy In 2023We know that time is money and investing our time in social media should hopefully have some sort of return. That return might not always be monetary and might come in the form of a larger audience, more likes, more shares, all of which can lead to more revenue for your business. Having a strategy means you’re creating content for a reason, and not spending time on a daily basis to create new content. In this episode of the Balance Podcast, Tyler Valencia, PhD(c) discusses the importance of a social media strategy and provides examples of how to cr...
2023-01-1115 min
Balance Virtual Trainer PodcastEP 19 - Joe Alvarado | Managing Online & Live TrainingYouTube is a real career path for health & fitness professionals across the globe. Over the last few years, professionals have seen that people not only enjoy the experience of working out from home but know it can be a great addition to their offerings. But let’s not discount the power of adding online to your live training. Joe Alvarado is a Team Leader at LifeTime Fitness Centennial, a Stages Master Educator, and YouTube Cycling Instructor. In this episode of the Balance Podcast, Joe shares what his favorite aspects are of YouTube and how teaching online has positively impacted his in...
2022-12-1329 min
Balance Virtual Trainer PodcastEP 18 - Starting A PodcastStarting a podcast as a health & fitness professional can be a great business tool for so many reasons. One reason that has been highlighted in previous episodes of the Balance Podcast is being able to work on your public speaking skills. Public speaking is a frightening task for many people but such a necessary tool for individuals that work in this profession. If you want to film content for social media, build an on-demand library, or speak at conferences, public speaking is a part of it! With podcasting, you are recording on your own and formulating your content without the...
2022-11-1422 min
Balance Virtual Trainer PodcastEP 17 - Kelly Favret | Switching from Live to Online WorkoutsOne of the biggest benefits of doing online workouts is the flexibility. Not just for the fitness instructor but for the individual participating in the workout from home. If you are filming and creating online workouts, there’s no set time that you must show up at a gym and you’re able to create a schedule that works with your lifestyle. In this episode of the Balance Podcast, guest Kelly Favret shares her journey with online workouts over the last few years and what she is doing now with Time 2 Train Fitness. Kelly started her own online workout community and...
2022-09-2141 min
Balance Virtual Trainer PodcastEP 16 - Is Online A Good Route For First Time InstructorsAn interesting topic for instructors to discuss is, has online become a viable route for new instructors entering the health & fitness industry? In previous years, many would have advised entry level professionals that they need to apply to a certain number of gyms in order to get experience and just work in-person. What teaching online has shown us is that instructors can reach a global audience and still provide an effective workout. A major benefit instructors have spoken about is their ability to teach friends and family through Zoom and how it has created a new revenue stream. So can...
2022-09-1614 min
Balance Virtual Trainer PodcastEP 15 - Courtney Andersen | Creating a YouTube Online Workout ChannelWhen it comes to YouTube, it’s important to know that it is a marathon and not a sprint for most fit pros. Courtney Andersen is a fitness professional that knows all about this journey and shares her insights in the latest episode of the Balance Podcast. Prior to going fully online with YouTube, Courtney was a fitness instructor that worked in gyms teaching multiple formats as well as a full-time mom of three. Courtney starts this episode by sharing her style of workout videos and how she has come to film at many popular outdoor locations in Southern California. Th...
2022-08-1531 min
Balance Virtual Trainer PodcastEP 14 - Aviana Garcia | Evolving Within the Fitness IndustryWorking in the fitness industry takes grit and consistency to grow. Many individuals find themselves looking for a career change after a year or leaving all together because it wasn’t as easy as they thought. Being willing to grow and adapt your business is part of the process when being a personal trainer or group fitness instructor. In this episode of the Balance Podcast, guest Aviana Garcia shares how she moved states and grew her training business. Prior to moving out to Arizona, Aviana owned a yoga studio in Santa Fe, NM and was working as a fitness manager. Wh...
2022-07-1524 min
Balance Virtual Trainer PodcastEP 13 - Michelle Lasiter | The Fit Pro MomFinding the time to teach group exercise classes as mom can be a struggle. Either your time is limited or you’re not sure if a gym would be willing to invest in you with a limited schedule. This is a position that many fit pro moms have experienced and in this episode of the Balance Podcast, guest Michelle Lasiter shares experience and mindset during these times in her career. Michelle is the mom of two young boys and roughly 6-years ago left her position as Director of Group Exercise for a major fitness chain in Phoenix, AZ. Michelle shares wh...
2022-05-2029 min
Balance Virtual Trainer PodcastEP 12 - Sean Sewell | Upgrading Your Online ContentCreating quality online content is an important part of building your fitness business from a hobby to a career. Quality content is not only branded but is appropriate to your audience. In this episode of the Balance Virtual Trainer Podcast, guest Sean Sewell shares his insight into affiliate marketing, upgrading your online workout hardware, and how to be authentic with the content you create. Sean is the owner of Colorado Personal Fitness, Engearment, and is a consultant for individuals hosting online events. With Engearment, Sean creates online content for outdoor products from Patagonia, North Face and other outdoor retailers.
Over...
2022-05-0330 min
Balance Virtual Trainer PodcastEP 11 - Mary Kennedy | Active Age Training OnlineWhen fitness instructors started to move online, teaching and cueing their clients became a new element to process. Instructors had to process how to manipulate clients into optimal positions and how to verbalize typical cues through Zoom? In episode 11 of the Balance Virtual Trainer Podcast, guest Mary Kennedy shares how she trains the active aging population online and the insights she has discovered through the process. Mary emphasizes the need to build rapport and be creative with your assessments online. She shares a story on how she took an active aging client through an assessment and what she altered to...
2022-04-0134 min
Balance Virtual Trainer PodcastEP 10 - Shannon Amrein | Discovering Your Inner WellnessThe last two-years have brought the importance of mental and physical health to the forefront of many individuals. In episode 10 of the Balance Virtual Trainer Podcast, guest Shannon Amrein shares her work with Akashic and Shamanic healing, and how her business has transformed over the last few years. Shannon starts the episode by sharing how her battle with Lyme disease led her to new areas of healing and then goes into how these not as known practices work to heal.
Shannon is based in the Colorado Springs – Denver area and works with clients in-person and virtually. She runs an online Fa...
2022-03-1425 min
Balance Virtual Trainer PodcastEP 9 - Christa Fairbrother | Intricacies of Creating Aqua ContentOne of the most difficult locations to film workouts or content is at the pool. Whether it’s an indoor pool or outdoors, the water and nature creates a plethora of obstacles that instructors must overcome. In episode 9 of the Balance Virtual Trainer Podcast, guest Christa Fairbrother provides insight into her workflow of creating content at the pool and the software that has helped her along the way. Christa also discusses how water fitness has evolved over the last 10-years and how fitness professionals can benefit from adding this type of training to their repertoire.
Christa is a fitness professional ba...
2022-03-0731 min
Balance Virtual Trainer PodcastEP 8 - Robyn Parets | Creating a Lasting Impact with Pretzel KidsAfter finishing your instructor training, where do you go to start working? What are the next steps you take to grow your fitness business? In episode 8 of the Balance Virtual Trainer Podcast, guest Robyn Parets shares how Pretzel Kids is growing in the kids yoga space and provides a valuable business model for fitness professionals looking for a niche. Throughout this episode, Robyn shares tips on how fitness professionals can expand in this growing industry and how her business evolved from an in-person model in 2005.
Learn more about Pretzel Kids - https://pretzelkids.com/
Follow Pretzel Kids on Instagram...
2022-02-1432 min
Balance Virtual Trainer PodcastEP 7 - Agnes Goodwine | Flexibility within the Health & Fitness IndustryIn the health & fitness industry everyone has different backgrounds and come from different experiences. That is one of the beauties of this industry which also allows for creativity. In episode 7 of the Balance Virtual Trainer Podcast, guest Agnes Goodwine shares her experience with joining the health & fitness industry and what she has learned through her struggles. With English being her second language, hosting a podcast and teaching yoga has allowed her to grow her vocabulary and challenge her mentally. The internal growth she has experienced is part of the reason she enjoys teaching yoga and is one of the reasons...
2022-02-0730 min
Balance Virtual Trainer PodcastEP 6 - Ronald Trujillo | Adapting Your In-Person TrainingFitness professionals generally have a good idea of what a group class will look like online but what about one-on-one? A major component of personal training is the ‘personal’ part… being able to manually manipulate someone or visually walk around them to look for improvements is part of what makes someone a professional personal trainer. In this episode, guest Ronald Trujillo shares his insights into training his clients online and provides examples of how he keeps the personal touch online.
Follow Ronald on Instagram - https://www.instagram.com/troncat25/
Learn more about Balance - https://www.balance-withus.com/
2022-01-1427 min
Balance Virtual Trainer PodcastEP 5 - Kristi Taylor | Expanding Your Online WorkoutsTwo years ago, the fitness industry was struck by the pandemic and it left a lot of fitness professionals searching for new career avenues. Creating and selling online workouts has been a breath of fresh air for instructors that has opened up new opportunities for generating income and allowing them to build freedom within their career. In this episode, guest Kristi Taylor shares how she learned the in’s and out’s of virtual training and shares all the hardware she uses to improve the look of her classes. Kristi also shares advice for instructors having trouble filming themselves and prov...
2022-01-1036 min
Balance Virtual Trainer PodcastEP 4 - Jenn Tarrant | Being Nimble with Online YogaYoga is a unique workout format to teach online that requires slightly different equipment and set ups. With an online yoga class, the instructor is essentially trying to recreate the ambiance people enjoy in-person but now on the screen. In episode 4 of the Balance Virtual Trainer Podcast, guest Jenn Tarrant shares the equipment and changes she’s made to her at-home studio. Jenn shares the differences she’s learned through experimentation with teaching online, and the equipment she’s found most troubling to nail down.
Jenn Tarrant is a Master Trainer for YogaFit and an ERYT-500 Instructor. She lives just north...
2021-12-0629 min
Balance Virtual Trainer PodcastEP 3 - Denise Reaves | Yoga Online + Benefits of the Balance PlatformWhere do you start when you’re looking to teach yoga online? In episode 3 of the Balance Virtual Trainer Podcast, we have guest Denise Reaves who is a yoga professional based in the Greater Phoenix Area. Denise is a current user of the Balance Platform, and shares the reasons why likes utilizing the platform and how it has helped her grow her business. Also, Denise shares the equipment she has used to stream her yoga classes and the steps she’s taken to improve her in-home studio.
View in-person and online classes with Denise - https://www.balance-withus.com/denise-reaves#prof...
2021-11-2928 min
Balance Virtual Trainer PodcastEP - 2 Brooke Johnson | Maintaining a Growth Mindset Through Virtual TrainingLearning the ways of virtual training has been a rollercoaster for many fitness professionals. The steps to make your recordings look professional are not listed in a playbook and at the beginning many instructors were going outside of their comfort zone to offer a professional service. In episode 2 of the Balance Virtual Trainer Podcast, Brooke Johnson shares her experiences in virtual training and how she went from working in a gym to teaching clients online. Brooke has built her own studio in her basement that is professional and allows her to instruct clients across the country.
Learn more about Balance – ht...
2021-11-0832 min
Balance Virtual Trainer PodcastEp 1 - Aimee Nicotera, MS | Growing Your Business Through Virtual TrainingIn the inaugural episode of the Balance Virtual Trainer Podcast, we dive into filming and content tips with fitness professional Aimee Nicotera. Aimee is the owner and creator of the E5 Collective which is a new training format designed to reach a broad range of people with smart, effective fitness programming using simple methods and minimal equipment. The E5 Collective is also offered as an instructor format that you can be certified in online. Throughout this episode Aimee shares how started streaming workouts, and the equipment she uses to provide a quality looking workout. Although being filmed in her basement...
2021-10-2533 min