Shows
Growing Social Now with Barbara RozgonyiFractional CMOs and The Evolution of Marketing LeadershipReady to revolutionize your marketing leadership - and your copywriting? Join Barbara Rozgonyi, host of Growing Social Now, fractional CMO, and marketing transformer, with special guest Dean Waye, host of the Fractional CMO 90 Day Win podcast and master of first-impression copywriting. Get the keys to unlock strategies that will change your marketing, your business, and your world!đŻ Episode HighlightsWhy "hunter vs. farmer" copywriting is the key to marketing successHow fractional CMOs are disrupting traditional marketing leadershipThe psychology behind attention-grabbing first impressionsWhy specialization beats generalization in today's marketđĄ You'll DiscoverProven frameworks for crafting irresi...
2024-11-0729 minGrowing Social Now with Barbara RozgonyiFractional CMOs and The Evolution of Marketing LeadershipReady to revolutionize your marketing leadership - and your copywriting? Join Barbara Rozgonyi, host of Growing Social Now, fractional CMO, and marketing transformer, with special guest Dean Waye, host of the Fractional CMO 90 Day Win podcast and master of first-impression copywriting. Get the keys to unlock strategies that will change your marketing, your business, and your world!đŻ Episode HighlightsWhy "hunter vs. farmer" copywriting is the key to marketing successHow fractional CMOs are disrupting traditional marketing leadershipThe psychology behind attention-grabbing first impressionsWhy specialization beats generalization in today's marketđĄ You'll DiscoverProven frameworks for crafting irresi...
2024-11-0729 min
Growing Social Now with Barbara RozgonyiWhat Is The Future Of Content Marketing? How To Thrive In The AI Era With Andy CrestodinaHow can content marketing change your future fortunes? In this episode of Growing Social Now, host Barbara Rozgonyi interviews Andy Crestodina, co-founder and CMO of Orbit Media, about the future of digital marketing, content strategy, and personal branding. With over 24 years of experience, Andy shares insights on blogging, AI in marketing, and strategies for standing out in an increasingly AI-driven landscape.Key Takeaways:1.  Original research and strong opinions are two content formats AI cannot replicate, making them valuable for differentiation.2.  AI should be used for research and performance improvement rather than just...
2024-09-2620 minGrowing Social Now with Barbara RozgonyiWhat Is The Future Of Content Marketing? How To Thrive In The AI Era With Andy CrestodinaHow can content marketing change your future fortunes? In this episode of Growing Social Now, host Barbara Rozgonyi interviews Andy Crestodina, co-founder and CMO of Orbit Media, about the future of digital marketing, content strategy, and personal branding. With over 24 years of experience, Andy shares insights on blogging, AI in marketing, and strategies for standing out in an increasingly AI-driven landscape.Key Takeaways:1.  Original research and strong opinions are two content formats AI cannot replicate, making them valuable for differentiation.2.  AI should be used for research and performance improvement rather than just...
2024-09-2620 min
Growing Social Now with Barbara RozgonyiDigiMarCon SEA2024 Report: Goldmining Digital Marketing PR StrategiesWhere do you go to mine digital marketing gold? How about Charlotte, NC - the place where the gold rush started? Listen in as Barbara Rozgonyi, a fractional CMO and CEO of CoryWest Media, shares insights from DigiMarCon Southeast Atlantic in Charlotte where she presented "PR in the Digital Age: How to Amplify Your Brand's Voice Through Integrated Marketing."You'll learn how to shift your perception of marketing from a cost center to a revenue generator by mastering the latest, and best, strategies for branding, customer experience, sustainability, and AI. DigiMarConâs speaker lineup was exceptional, including Fernando Ang...
2024-06-2815 minGrowing Social Now with Barbara RozgonyiDigiMarCon SEA2024 Report: Goldmining Digital Marketing PR StrategiesWhere do you go to mine digital marketing gold? How about Charlotte, NC - the place where the gold rush started? Listen in as Barbara Rozgonyi, a fractional CMO and CEO of CoryWest Media, shares insights from DigiMarCon Southeast Atlantic in Charlotte where she presented "PR in the Digital Age: How to Amplify Your Brand's Voice Through Integrated Marketing."You'll learn how to shift your perception of marketing from a cost center to a revenue generator by mastering the latest, and best, strategies for branding, customer experience, sustainability, and AI. DigiMarConâs speaker lineup was exceptional, including Fernando Ang...
2024-06-2815 min
Growing Social Now with Barbara RozgonyiNavigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOsIs the marketing world facing a hidden recession? Discover the truth behind the numbers with me, Barbara Rozgonyi, in this eye-opening episode of Growing Social Now News. Based on an exclusive survey by Bospar, CMO Huddles, and Redpoint, we uncover how 121 CMOs are grappling with budget cuts, extended deal cycles, and significant layoffs despite a flourishing stock market. Tune in to learn why 69% of these marketing leaders believe their industry is in recession.Ever wondered how cutting media spending impacts sales? Hear fascinating statistics revealing an 18% sales drop for brands that reduce media budgets, contrasted with a 54...
2024-06-1809 minGrowing Social Now with Barbara RozgonyiNavigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOsIs the marketing world facing a hidden recession? Discover the truth behind the numbers with me, Barbara Rozgonyi, in this eye-opening episode of Growing Social Now News. Based on an exclusive survey by Bospar, CMO Huddles, and Redpoint, we uncover how 121 CMOs are grappling with budget cuts, extended deal cycles, and significant layoffs despite a flourishing stock market. Tune in to learn why 69% of these marketing leaders believe their industry is in recession.Ever wondered how cutting media spending impacts sales? Hear fascinating statistics revealing an 18% sales drop for brands that reduce media budgets, contrasted with a 54...
2024-06-1809 min
Growing Social Now with Barbara RozgonyiBrandSmart 2024: The Future of Marketing, Brand Experience and Generative AIFresh from visiting the future of marketing at AMA Chicago's BrandSmart 2024, your Growing Social Now Host Barbara Rozgonyi, dissects the revolutionary ideas and trends reshaping our industry. Expect to hear about the seismic shifts AI is causing in our field, not just in terms of efficiency but as a catalyst for creativity and connection. We'll reflect on the power of storytelling in brand identity, the evolution of B2B marketing, and the ways AI is reshaping the advertising landscape. This episode isn't just a recap; it's an invitation to be part of a bold new era where m...
2024-05-031h 00Growing Social Now with Barbara RozgonyiBrandSmart 2024: The Future of Marketing, Brand Experience and Generative AIFresh from visiting the future of marketing at AMA Chicago's BrandSmart 2024, your Growing Social Now Host Barbara Rozgonyi, dissects the revolutionary ideas and trends reshaping our industry. Expect to hear about the seismic shifts AI is causing in our field, not just in terms of efficiency but as a catalyst for creativity and connection. We'll reflect on the power of storytelling in brand identity, the evolution of B2B marketing, and the ways AI is reshaping the advertising landscape. This episode isn't just a recap; it's an invitation to be part of a bold new era where m...
2024-05-031h 00
Growing Social Now with Barbara RozgonyiBrands and Podcasting with Brandon Birkmeyer, Brands on BrandsDiscover the transformative power of podcasting in a conversation with two marketing mavens: Brandon Birkmeyer from Podcast Branding Academy and Barbara Rozgonyi, host of Growing Social Now and CEO of CoryWest Media. Join us to discover how podcasting can catapult your brand into new places. Brandon and Barbara dissect the nuances of crafting conversations that arenât just interviews but collaborative creations, providing insights that stick with listeners long after they've tuned in. We pull back the curtain on the synergy between podcasting and personal branding, offering up strategies for anyone looking to leave their mark on the wor...
2024-04-1032 minGrowing Social Now with Barbara RozgonyiBrands and Podcasting with Brandon Birkmeyer, Brands on BrandsDiscover the transformative power of podcasting in a conversation with two marketing mavens: Brandon Birkmeyer from Podcast Branding Academy and Barbara Rozgonyi, host of Growing Social Now and CEO of CoryWest Media. Join us to discover how podcasting can catapult your brand into new places. Brandon and Barbara dissect the nuances of crafting conversations that arenât just interviews but collaborative creations, providing insights that stick with listeners long after they've tuned in. We pull back the curtain on the synergy between podcasting and personal branding, offering up strategies for anyone looking to leave their mark on the wor...
2024-04-1032 min
Growing Social Now with Barbara RozgonyiThe Podcast Boom: Why Brands Can't Afford to Miss the Audio RevolutionPodcasting is the new king of the hill, and we've got the numbers to prove it! With 100 million Americans tuning into podcasts every week, the latest Edison Research Infinite Dial Report for 2024 reveals that podcasting isn't just for the tech-savvy or trendsetters anymoreâit's a widespread phenomenon. This episode shines a light on the incredible surge in female listeners, who are now almost as likely to hit play on a podcast as their male counterparts. And get this, the once yawning gender gap in listenership is nearly a thing of the past. We're talking about a seismic shift in me...
2024-04-0509 minGrowing Social Now with Barbara RozgonyiThe Podcast Boom: Why Brands Can't Afford to Miss the Audio RevolutionPodcasting is the new king of the hill, and we've got the numbers to prove it! With 100 million Americans tuning into podcasts every week, the latest Edison Research Infinite Dial Report for 2024 reveals that podcasting isn't just for the tech-savvy or trendsetters anymoreâit's a widespread phenomenon. This episode shines a light on the incredible surge in female listeners, who are now almost as likely to hit play on a podcast as their male counterparts. And get this, the once yawning gender gap in listenership is nearly a thing of the past. We're talking about a seismic shift in me...
2024-04-0509 min
Growing Social Now with Barbara RozgonyiThe Competitive Advantage of B2B Thought Leadership Marketing (2024 Report)95% of B2B buyers aren't actively hunting for new solutions. How can a marketer get their attention? From white papers to webinars, this episode explores how an hour per week of strategic content consumption is swaying decisions . Plus, we'll expose why a staggering 70% of executives are ditching traditional marketing for the credibility of thought leadership.Get Key Takeaways for B2B Marketers from 2024 B2B Thought Leadership Impact Report, Reaching Beyond the Ready: Thought Leader's Impact on Engaging Out of Market B2B Buyers, a collaborative effort by Edelman and LinkedInWelcome to Growing Social...
2024-03-2805 minGrowing Social Now with Barbara RozgonyiThe Competitive Advantage of B2B Thought Leadership Marketing (2024 Report)95% of B2B buyers aren't actively hunting for new solutions. How can a marketer get their attention? From white papers to webinars, this episode explores how an hour per week of strategic content consumption is swaying decisions . Plus, we'll expose why a staggering 70% of executives are ditching traditional marketing for the credibility of thought leadership.Get Key Takeaways for B2B Marketers from 2024 B2B Thought Leadership Impact Report, Reaching Beyond the Ready: Thought Leader's Impact on Engaging Out of Market B2B Buyers, a collaborative effort by Edelman and LinkedInWelcome to Growing Social...
2024-03-2805 min
Growing Social Now with Barbara RozgonyiActivating Your AWESOME with Michelle Mckown-CampbellHave you ever caught a glimpse of yourself in the mirror and thought, "There's something incredible in there just waiting to burst out"? Our latest episode is bursting with the energy of someone who's dedicated her career to spotlighting that inner brilliance. We're joined by the sparkling Michelle Mckown-Campbell, who guides us through a transformational journey of self-discovery and empowerment. As we weave through the AWESOME framework together, you'll uncover a treasure trove of skills and experiences that make you uniquely you. Prepare to construct your very own 'awesome tree' and learn to appreciate the full spectrum of your...
2024-03-2536 minGrowing Social Now with Barbara RozgonyiActivating Your AWESOME with Michelle Mckown-CampbellHave you ever caught a glimpse of yourself in the mirror and thought, "There's something incredible in there just waiting to burst out"? Our latest episode is bursting with the energy of someone who's dedicated her career to spotlighting that inner brilliance. We're joined by the sparkling Michelle Mckown-Campbell, who guides us through a transformational journey of self-discovery and empowerment. As we weave through the AWESOME framework together, you'll uncover a treasure trove of skills and experiences that make you uniquely you. Prepare to construct your very own 'awesome tree' and learn to appreciate the full spectrum of your...
2024-03-2536 min
Growing Social Now with Barbara RozgonyiRewriting the Brand Marketing Playbook for Customer LoyaltyHow do you unlock the secrets of engaging customers and creating lasting brand affinity? Barbara Rozgonyi interviews Patrick Bernardi, the marketing maestro behind HuFriedyGroup. As Chief Marketing Officer, Patrick joins us to reveal the strategies that shape the future of marketing, from the resurgence of bustling trade shows to the influential world of dental influencer marketing. Whether youâre a seasoned marketer or simply intrigued by the power of a well-crafted campaign, this episode promises to equip you with the knowledge to navigate the complexities of building connections in a post-pandemic marketplace. Get the long-game perspective from a brilliant CM...
2024-03-1331 minGrowing Social Now with Barbara RozgonyiRewriting the Brand Marketing Playbook for Customer LoyaltyHow do you unlock the secrets of engaging customers and creating lasting brand affinity? Barbara Rozgonyi interviews Patrick Bernardi, the marketing maestro behind HuFriedyGroup. As Chief Marketing Officer, Patrick joins us to reveal the strategies that shape the future of marketing, from the resurgence of bustling trade shows to the influential world of dental influencer marketing. Whether youâre a seasoned marketer or simply intrigued by the power of a well-crafted campaign, this episode promises to equip you with the knowledge to navigate the complexities of building connections in a post-pandemic marketplace. Get the long-game perspective from a brilliant CM...
2024-03-1331 min
Growing Social Now with Barbara RozgonyiCultivating Commerce Experience Communities and Personal BrandsReady to discover the secrets of cultivating community, personalizing marketing, and the power of personal brands? In this episode, Barbara Rozgonyi interviews Elena Kacan about leveraging technology, managing communities, and crafting accessible yet memorable brand experiences.Elena brings a unique perspective shaped by nearly a decade in marketing roles at both regional health provider Ortho Carolina and now global commerce experience platform Bloomreach. Her passion for cultivating brand devotion coupled with a knack for spotting consumer insights has fueled Elenaâs own rising star. Listen in to find out how you can build an authentic pers...
2024-01-3127 minGrowing Social Now with Barbara RozgonyiCultivating Commerce Experience Communities and Personal BrandsReady to discover the secrets of cultivating community, personalizing marketing, and the power of personal brands? In this episode, Barbara Rozgonyi interviews Elena Kacan about leveraging technology, managing communities, and crafting accessible yet memorable brand experiences.Elena brings a unique perspective shaped by nearly a decade in marketing roles at both regional health provider Ortho Carolina and now global commerce experience platform Bloomreach. Her passion for cultivating brand devotion coupled with a knack for spotting consumer insights has fueled Elenaâs own rising star. Listen in to find out how you can build an authentic pers...
2024-01-3127 min
Growing Social Now with Barbara RozgonyiSmart Strategies, Sharp Risks: The Marketing Pro's Quick Guide to AI + ChatGPTWhat do marketers need to know about AI right now - what are the best strategies and the biggest risks? Listen in as Barbara Rozgonyi and Phoebe Svoboda, a brilliant millennial marketer, explore the transformative impact of AI on marketing in 2023 and beyond. From unleashing creativity to navigating potential risks, they cover it what you need to know before 2024. đđŽEpisode Highlightsđ§ AI as a Marketer's Sidekick: Boosting Creativity & Efficiency Learn how AI can be your ultimate ally in brainstorming ideas, editing content, and even generating ad copy. It's a game-chan...
2023-12-1429 minGrowing Social Now with Barbara RozgonyiSmart Strategies, Sharp Risks: The Marketing Pro's Quick Guide to AI + ChatGPTWhat do marketers need to know about AI right now - what are the best strategies and the biggest risks? Listen in as Barbara Rozgonyi and Phoebe Svoboda, a brilliant millennial marketer, explore the transformative impact of AI on marketing in 2023 and beyond. From unleashing creativity to navigating potential risks, they cover it what you need to know before 2024. đđŽEpisode Highlightsđ§ AI as a Marketer's Sidekick: Boosting Creativity & Efficiency Learn how AI can be your ultimate ally in brainstorming ideas, editing content, and even generating ad copy. It's a game-chan...
2023-12-1429 min
Growing Social Now with Barbara RozgonyiBring on the #BizRizz: New Keys to Personal and Corporate Branding via Gen Z with Bella Rose MortelWhat is Rizz? What is #BizRizz and why do you need it to be successful? Rizz, a 2023 word of the year, is short for charisma. You heard it here first! Beyond surface-level buzzwords, Growing Social Now uncovered a treasure trove of tactical personal branding and corporate branding insights from Bella Rose Mortel in her interview with Barbara Rozgonyi. Listen in to find out how you can bring Rizz to your biz - and your personal brand!#BizRizz Takeaways for Marketers Develop an Engaging Corporate Brand PersonaIn the age...
2023-12-0726 minGrowing Social Now with Barbara RozgonyiBring on the #BizRizz: New Keys to Personal and Corporate Branding via Gen Z with Bella Rose MortelWhat is Rizz? What is #BizRizz and why do you need it to be successful? Rizz, a 2023 word of the year, is short for charisma. You heard it here first! Beyond surface-level buzzwords, Growing Social Now uncovered a treasure trove of tactical personal branding and corporate branding insights from Bella Rose Mortel in her interview with Barbara Rozgonyi. Listen in to find out how you can bring Rizz to your biz - and your personal brand!#BizRizz Takeaways for Marketers Develop an Engaging Corporate Brand PersonaIn the age...
2023-12-0726 min
Growing Social Now with Barbara RozgonyiUnpacking the Future: 10 Top 2024 Trends for Travel MarketingIn the ever-evolving realm of travel and tourism, staying ahead of emerging trends is paramount for marketers seeking to capture the attention of an adventurous audience. Expedia Group's Unpack '24 report serves as a strategic compass, providing destination marketers and travel professionals with exclusive insights into the key trends shaping the future of travel in 2024 including Generative AI, ChatGPT, and Vibe marketing.As a new generation of travelers â Gen Gen AI â fully embraces generative AI technology, destination marketers can leverage this trend to enhance the travel experience. With half of respondents expressing curiosity about using AI in trip...
2023-12-0511 minGrowing Social Now with Barbara RozgonyiUnpacking the Future: 10 Top 2024 Trends for Travel MarketingIn the ever-evolving realm of travel and tourism, staying ahead of emerging trends is paramount for marketers seeking to capture the attention of an adventurous audience. Expedia Group's Unpack '24 report serves as a strategic compass, providing destination marketers and travel professionals with exclusive insights into the key trends shaping the future of travel in 2024 including Generative AI, ChatGPT, and Vibe marketing.As a new generation of travelers â Gen Gen AI â fully embraces generative AI technology, destination marketers can leverage this trend to enhance the travel experience. With half of respondents expressing curiosity about using AI in trip...
2023-12-0511 min
Growing Social Now with Barbara RozgonyiDecoding the LinkedIn Network Impact: Harvard Business School Study FindingsHow does LinkedIn power relationships and impact companies? Join Barbara Rozgonyi on the latest episode of "Growing Social Now News" as she unravels the secrets behind the influence of professional networks. Barbara highlights results from a groundbreaking Harvard Business School study that maps LinkedIn connections among over 7,700 public U.S. companies. Listen in and get valuable insights for individuals and businesses looking to navigate the complex landscape of professional networking, leveraging the power of social media, and optimizing LinkedIn connections for tangible business success.Top Takeaway: Companies whose real-world employee connections put them at the c...
2023-11-2105 min
Growing Social Now with Barbara RozgonyiPR Trends in News Consumption: New Insights from Pew Research CenterAre Your PR Strategies Keeping Pace with the Digital Shift in News Consumption?In a world where information evolves at the speed of a click, the landscape of news consumption is undergoing a seismic shift. But here's the question: Are your public relations strategies evolving with it?In the latest episode of "Growing Social Now New" hosted by the seasoned expert in social media marketing and public relations, Barbara Rozgonyi, the spotlight is on the transformative changes in how Americans access news. As the digital era redefines how we consume news, Public Relations (PR) p...
2023-11-2105 minGrowing Social Now with Barbara RozgonyiDecoding the LinkedIn Network Impact: Harvard Business School Study FindingsHow does LinkedIn power relationships and impact companies? Join Barbara Rozgonyi on the latest episode of "Growing Social Now News" as she unravels the secrets behind the influence of professional networks. Barbara highlights results from a groundbreaking Harvard Business School study that maps LinkedIn connections among over 7,700 public U.S. companies. Listen in and get valuable insights for individuals and businesses looking to navigate the complex landscape of professional networking, leveraging the power of social media, and optimizing LinkedIn connections for tangible business success.Top Takeaway: Companies whose real-world employee connections put them at the c...
2023-11-2105 minGrowing Social Now with Barbara RozgonyiPR Trends in News Consumption: New Insights from Pew Research CenterAre Your PR Strategies Keeping Pace with the Digital Shift in News Consumption?In a world where information evolves at the speed of a click, the landscape of news consumption is undergoing a seismic shift. But here's the question: Are your public relations strategies evolving with it?In the latest episode of "Growing Social Now New" hosted by the seasoned expert in social media marketing and public relations, Barbara Rozgonyi, the spotlight is on the transformative changes in how Americans access news. As the digital era redefines how we consume news, Public Relations (PR) p...
2023-11-2105 min
Growing Social Now with Barbara RozgonyiConnecting CX and Marketing for an Optimal Customer Experience: Strategies, Trends, Insights for Smart MarketersEver wondered how to turn customers into lifelong fans? In this episode of Growing Social Now, dive deep into the world of Customer Experience (CX) with host Barbara Rozgonyi and CX expert Shelly Chandler. đđ¤ Ever struggled to define CX or understand its role in marketing?Shelly breaks it downâCX is about the customer's journey, emotions, and expectations at every touchpoint. It's a multidisciplinary approach involving marketing, data analytics, product design, and more.đ How CX and Marketing Work Hand-in-HandDiscover the dynamic interplay between CX and marketingâbeyond silos. Shelly reveal...
2023-11-1628 minGrowing Social Now with Barbara RozgonyiConnecting CX and Marketing for an Optimal Customer Experience: Strategies, Trends, Insights for Smart MarketersEver wondered how to turn customers into lifelong fans? In this episode of Growing Social Now, dive deep into the world of Customer Experience (CX) with host Barbara Rozgonyi and CX expert Shelly Chandler. đđ¤ Ever struggled to define CX or understand its role in marketing?Shelly breaks it downâCX is about the customer's journey, emotions, and expectations at every touchpoint. It's a multidisciplinary approach involving marketing, data analytics, product design, and more.đ How CX and Marketing Work Hand-in-HandDiscover the dynamic interplay between CX and marketingâbeyond silos. Shelly reveal...
2023-11-1628 min
Growing Social Now with Barbara RozgonyiFuture of Work: AI, Microsoft CoPilot, KindnessFrom the early days of social networks to the latest AI-powered tools like Microsoft Teams, let's explore the intersection of technology, culture, and productivity - and tells you what's coming next. Listen in as the co-founders of Social Media Club Chicago - Jeff Willinger, Microsoft MVP and Digital Experience Director at Withum, and Barbara Rozgonyi, a PR and digital marketing expert - take us on a journey through the changing landscape of workplace collaboration. Future of Work with Jeff Willinger Top TakeawaysBlend of Physical and Digital Collaboration: The future workplace will s...
2023-11-0227 minGrowing Social Now with Barbara RozgonyiFuture of Work: AI, Microsoft CoPilot, KindnessFrom the early days of social networks to the latest AI-powered tools like Microsoft Teams, let's explore the intersection of technology, culture, and productivity - and tells you what's coming next. Listen in as the co-founders of Social Media Club Chicago - Jeff Willinger, Microsoft MVP and Digital Experience Director at Withum, and Barbara Rozgonyi, a PR and digital marketing expert - take us on a journey through the changing landscape of workplace collaboration. Future of Work with Jeff Willinger Top TakeawaysBlend of Physical and Digital Collaboration: The future workplace will s...
2023-11-0227 minGrowing Social Now with Barbara RozgonyiHow a Fractional CMO Fuels Fast and Healthy GrowthThe role of the fractional Chief Marketing Officer (CMO) has gained prominence as businesses seek outside expertise to thrive in today's landscape. To explore this emerging opportunity, Barbara Rozgonyi, an experienced marketing consultant and fractional CMO, answers your questions.What is a Fractional CMO?A fractional CMO provides on-demand guidance to create change. They audit a business from all angles and craft strategies to streamline operations, boost revenue, and unlock growth. While the title is new, Barbara has fulfilled this CMO role for years.When to Engage a Fractional CMO
2023-10-1707 minGrowing Social Now with Barbara RozgonyiHow a Fractional CMO Fuels Fast and Healthy GrowthThe role of the fractional Chief Marketing Officer (CMO) has gained prominence as businesses seek outside expertise to thrive in today's landscape. To explore this emerging opportunity, Barbara Rozgonyi, an experienced marketing consultant and fractional CMO, answers your questions.What is a Fractional CMO?A fractional CMO provides on-demand guidance to create change. They audit a business from all angles and craft strategies to streamline operations, boost revenue, and unlock growth. While the title is new, Barbara has fulfilled this CMO role for years.When to Engage a Fractional CMO
2023-10-1707 min
Growing Social Now with Barbara RozgonyiOutward and Upward - How Mental Shifts Impact LeadershipWhat could a mindset shift do for you and your people? Lisa Sharapata, CMO of The Arbinger Institute - and one of the 10 most influential CMOs to follow in 2023 -Â talks about how much a shift from an inward to an outward mindset matters, in social media, the modern buying experience, collaboration within the marketing community â and everyday life with Barbara Rozgonyi, host of Growing Social Now.Key HighlightsEmbracing Passion Over the "Growth at All Costs" MindsetFinding Your Inner Light and Strength for Positive ActionsSocial Media: The...
2023-03-2725 minGrowing Social Now with Barbara RozgonyiOutward and Upward - How Mental Shifts Impact LeadershipWhat could a mindset shift do for you and your people? Lisa Sharapata, CMO of The Arbinger Institute - and one of the 10 most influential CMOs to follow in 2023 -Â talks about how much a shift from an inward to an outward mindset matters, in social media, the modern buying experience, collaboration within the marketing community â and everyday life with Barbara Rozgonyi, host of Growing Social Now.Key HighlightsEmbracing Passion Over the "Growth at All Costs" MindsetFinding Your Inner Light and Strength for Positive ActionsSocial Media: The...
2023-03-2725 min
Growing Social Now with Barbara RozgonyiHow to Achieve VR Success in the MetaverseDid you know the VR market is expected to surpass $10 trillion by 2030? Listen in as Leslie Marshall, CMO of Mesmerise tells you why now is the time to activate VR/AR/MR. Leslie shares how marketing professionals and comms experts can think about how tech like AR/VR/MR applies to their work and the kinds of immersive experiences they can create for their employees and customers.Exploring Possibilities: An Interview with Leslie from MesmeriseSince Leslie Marshall and Barbara Rozgonyi first met in the mid-two-thousands, theyâve led a quest for looking fo...
2023-03-1641 minGrowing Social Now with Barbara RozgonyiHow to Achieve VR Success in the MetaverseDid you know the VR market is expected to surpass $10 trillion by 2030? Listen in as Leslie Marshall, CMO of Mesmerise tells you why now is the time to activate VR/AR/MR. Leslie shares how marketing professionals and comms experts can think about how tech like AR/VR/MR applies to their work and the kinds of immersive experiences they can create for their employees and customers.Exploring Possibilities: An Interview with Leslie from MesmeriseSince Leslie Marshall and Barbara Rozgonyi first met in the mid-two-thousands, theyâve led a quest for looking fo...
2023-03-1641 min
Growing Social Now with Barbara RozgonyiWhy Your Social Media Marketing Needs a Challenger Brand LensWhat lens do you use for your social media marketing? In this episode of Growing Social Now, Nicholas J. Love tells you why you need a challenger lens to innovate and connect with your core communities. Listen in as Nicholas and Barbara Rozgonyi, your show host, explore the latest social media trends you need to tap into now - like filtering everything through a challenger lens. Meet Nicholas J. Love, an accomplished marketing industry expert. In this episode, Nicholas talks about the importance of being T-shaped and the need for marketers to continuously innovate in a competitive i...
2023-03-0932 minGrowing Social Now with Barbara RozgonyiWhy Your Social Media Marketing Needs a Challenger Brand LensWhat lens do you use for your social media marketing? In this episode of Growing Social Now, Nicholas J. Love tells you why you need a challenger lens to innovate and connect with your core communities. Listen in as Nicholas and Barbara Rozgonyi, your show host, explore the latest social media trends you need to tap into now - like filtering everything through a challenger lens. Meet Nicholas J. Love, an accomplished marketing industry expert. In this episode, Nicholas talks about the importance of being T-shaped and the need for marketers to continuously innovate in a competitive i...
2023-03-0932 min
Growing Social Now with Barbara RozgonyiWhat is social CRM? Guest: Jon Ferrara, CEO of NimbleWhat's the best way to manage customer relationships on social today? Who needs a CRM - customer relationship management - system? [hint: everyone!] How can you enrich and nurture your existing and future relationships online and IRL? In this episode, Barbara Rozgonyi interviews Jon Ferrara for his take on CRM on Growing Social Now. You will discover . . .How to use Influencer Marketing to Grow Your Brand on a BudgetGrowth Hacking Strategies for Small Business with Small BudgetsHow to Build a Community of Micro-influencers To Drive Your BusinessWhy Building Relationships Help A...
2023-01-1934 minGrowing Social Now with Barbara RozgonyiWhat is social CRM? Guest: Jon Ferrara, CEO of NimbleWhat's the best way to manage customer relationships on social today? Who needs a CRM - customer relationship management - system? [hint: everyone!] How can you enrich and nurture your existing and future relationships online and IRL? In this episode, Barbara Rozgonyi interviews Jon Ferrara for his take on CRM on Growing Social Now. You will discover . . .How to use Influencer Marketing to Grow Your Brand on a BudgetGrowth Hacking Strategies for Small Business with Small BudgetsHow to Build a Community of Micro-influencers To Drive Your BusinessWhy Building Relationships Help A...
2023-01-1934 min
Growing Social Now with Barbara RozgonyiHow to Grow Influencer Marketing in Niche Communities - Growing Social NowCan influencers really make money on their content? Yes, says Finn Hodgins, founder of Grouped.com and an experienced influencer marketer for influencers and brands. Listen in as Finn talks about building a creator economy with influencer marketing to nurture niche communities on Growing Social Now with Barbara Rozgonyi.I first found about Grouped at PitchBreakfast, an event here in Charlotte that invites startups to pitch ideas in exchange for funding. These practice pitches are critiqued by a panel of experts with feedback to shape and hone the presentation. As a startup, creator, influencers and social media...
2022-12-0229 minGrowing Social Now with Barbara RozgonyiHow to Grow Influencer Marketing in Niche Communities - Growing Social NowCan influencers really make money on their content? Yes, says Finn Hodgins, founder of Grouped.com and an experienced influencer marketer for influencers and brands. Listen in as Finn talks about building a creator economy with influencer marketing to nurture niche communities on Growing Social Now with Barbara Rozgonyi.I first found about Grouped at PitchBreakfast, an event here in Charlotte that invites startups to pitch ideas in exchange for funding. These practice pitches are critiqued by a panel of experts with feedback to shape and hone the presentation. As a startup, creator, influencers and social media...
2022-12-0229 min
Growing Social Now with Barbara RozgonyiHow to Get More Business with Facebook Meta and Instagram AdvertisingWhat we talked about . . . The almighty algorithmsHow to maximize your ad budgetWhat types of ads work best right nowWhy you need to be youWhen to trust the platformâs ad suggestionsWho ChimeHouse Media helps the mostCo-founded by Matt Shields and Megan Shields, ChimeHouse Media creates "done for you" Facebook & Instagram Ad strategies for solopreneurs and small businesses. For those not ready for the "done for you" approach, they also provide consulting to start or grow business using paid advertising.Connect withChimeHouse Media https://chimehousemedia.comhttps://www.linkedin.com/in...
2022-11-2235 minGrowing Social Now with Barbara RozgonyiHow to Get More Business with Facebook Meta and Instagram AdvertisingWhat we talked about . . . The almighty algorithmsHow to maximize your ad budgetWhat types of ads work best right nowWhy you need to be youWhen to trust the platformâs ad suggestionsWho ChimeHouse Media helps the mostCo-founded by Matt Shields and Megan Shields, ChimeHouse Media creates "done for you" Facebook & Instagram Ad strategies for solopreneurs and small businesses. For those not ready for the "done for you" approach, they also provide consulting to start or grow business using paid advertising.Connect withChimeHouse Media https://chimehousemedia.comhttps://www.linkedin.com/in...
2022-11-2235 min
Growing Social Now with Barbara RozgonyiHow to Make Some Noise on Social Media with Andrea OwenWhat we talked about . . . - How Andrea initially grew her Facebook business page to nearly 200k without trying and how that's changed- The biggest mistake she's made in having a large social media platform- How Andrea got 70k TikTok followers in just a few months by just having fun last year, and why that doesn't matter- What she loves and hates about social mediaHow they met . . .Andrea and Barbara met as members of National Speakers Association Carolinas. Andrea Owen is an author, global speaker, an...
2022-11-1527 minGrowing Social Now with Barbara RozgonyiHow to Make Some Noise on Social Media with Andrea OwenWhat we talked about . . . - How Andrea initially grew her Facebook business page to nearly 200k without trying and how that's changed- The biggest mistake she's made in having a large social media platform- How Andrea got 70k TikTok followers in just a few months by just having fun last year, and why that doesn't matter- What she loves and hates about social mediaHow they met . . .Andrea and Barbara met as members of National Speakers Association Carolinas. Andrea Owen is an author, global speaker, an...
2022-11-1527 min
Growing Social Now with Barbara RozgonyiNew Rules for Leading Change with Caleb Gardner What we talked about:the intersection of business and politicswhy all leadership is change leadershiphow the Internet has seeped into every facet of our liveswhere digital natives are pushing society forwardwhat is a ladder of engagementwhy  employee advocacy is some of the most powerful advocacy therehow brands can respond and comment on social media without getting caught off guardit's all of our responsibility to create the kind of world we want to see. I believe that disruption is inevitable, but the kind of disruption we get is up to us.About Caleb Ga...
2022-11-0729 minGrowing Social Now with Barbara RozgonyiNew Rules for Leading Change with Caleb Gardner What we talked about:the intersection of business and politicswhy all leadership is change leadershiphow the Internet has seeped into every facet of our liveswhere digital natives are pushing society forwardwhat is a ladder of engagementwhy  employee advocacy is some of the most powerful advocacy therehow brands can respond and comment on social media without getting caught off guardit's all of our responsibility to create the kind of world we want to see. I believe that disruption is inevitable, but the kind of disruption we get is up to us.About Caleb Ga...
2022-11-0729 min
Growing Social Now with Barbara RozgonyiLeadership and Social Media with Dianne ChaseWhat we covered in this episode of "Growing Social Now"~ Why you need a personal brand AND a leadership brand~ Facts don't change behavior, there has to be an emotional connection~ Where people are taking their dollars, time, and energy ~ When CEOs need to take a stand ~ What presentation skills will make any meeting more successful ~ Why "quiet quitting" undervalues what's really happening in the workplaceHow They MetDianne was one of the first business leaders to welcome Barbara to Charlotte. As pre...
2022-10-2726 minGrowing Social Now with Barbara RozgonyiLeadership and Social Media with Dianne ChaseWhat we covered in this episode of "Growing Social Now"~ Why you need a personal brand AND a leadership brand~ Facts don't change behavior, there has to be an emotional connection~ Where people are taking their dollars, time, and energy ~ When CEOs need to take a stand ~ What presentation skills will make any meeting more successful ~ Why "quiet quitting" undervalues what's really happening in the workplaceHow They MetDianne was one of the first business leaders to welcome Barbara to Charlotte. As pre...
2022-10-2726 min
Growing Social Now with Barbara RozgonyiGrowing Public Speaking with Social MediaâIt takes so much courage to get out there and share your message. Speaking is a marketing tool. Itâs a muscle that needs to be strengthened today,â Jasmin says. You will learn:How Jasmin used social media to grow her speaking businessTop Social Media tips for speakers and consultantsWhat is a legacy speaker?âWe are building our legacy right at this momentâ Jasmin Haley, MS How did they meet? Barbara and Jasmin met via the National Speakers Association Carolinas chapterâs Speaker Inten...
2022-09-2326 minGrowing Social Now with Barbara RozgonyiGrowing Public Speaking with Social MediaâIt takes so much courage to get out there and share your message. Speaking is a marketing tool. Itâs a muscle that needs to be strengthened today,â Jasmin says. You will learn:How Jasmin used social media to grow her speaking businessTop Social Media tips for speakers and consultantsWhat is a legacy speaker?âWe are building our legacy right at this momentâ Jasmin Haley, MS How did they meet? Barbara and Jasmin met via the National Speakers Association Carolinas chapterâs Speaker Inten...
2022-09-2326 min
Growing Social Now with Barbara RozgonyiLet's Get Real: How to Be more Authentic - and Vulnerable - on Social MediaWhat Does it Mean to be Real on Social Media?What you'll hear . . .Ways to get real on social media - even if you hate getting in front of a camera without good lighting and pro stylingWhy LinkedIn is THE network to fall in love withWhen to test out TikTok [hint: ASAP]Where short-form video performs the best  About Katie McKieverKatie McKiever has vast social media, communications, and content marketing expertise. For more than twelve years, she has wo...
2022-08-1036 minGrowing Social Now with Barbara RozgonyiLet's Get Real: How to Be more Authentic - and Vulnerable - on Social MediaWhat Does it Mean to be Real on Social Media?What you'll hear . . .Ways to get real on social media - even if you hate getting in front of a camera without good lighting and pro stylingWhy LinkedIn is THE network to fall in love withWhen to test out TikTok [hint: ASAP]Where short-form video performs the best  About Katie McKieverKatie McKiever has vast social media, communications, and content marketing expertise. For more than twelve years, she has wo...
2022-08-1036 min
Growing Social Now with Barbara RozgonyiHealthy Life - Healthy BusinessWhat you'll hear about . . . Shawna's incredible story of how she overcame health issuesan 8-minute model for wellness you can implement todaySEO marketing tips that will help you rank higher, fasterAbout Shawna Coronado An author and media host, Shawna Coronado educates on anti-inflammatory lifestyle, whole food cooking, and organic gardening. She is the creator of The 8 Minute Method, a timely solution to anti-inflammatory wellness. Shawna discovered the method after being diagnosed with severe spinal osteoarthritis, an incurable chronic pain disease.Shawna dreams of inspiring more people to be active and pain-free so they ca...
2022-05-2537 min