Shows
The Sustainable Commodities PodcastTransparency, Traceability and Timber - David Coleman - Chief Product Officer at InteruHas timber been forgotten in the EUDR conversation? How is wood and paper packaging treated under EUDR? How good are the FSC and PEFC as certification schemes?
This week, we’re joined by David Coleman, Chief Product Officer at Interu - a digital platform from IOV42 that helps enable regulatory compliance for complex supply chains. David brings his extensive experience in traceability systems and compliance to talk timber, wood and paper – as we chat EUDR, packaging, verification and traceability.
Links
One Nine Nine
Murdoch Associates
IOV 42
Interu2025-07-2139 min
The Sustainable Commodities PodcastRegenerative Agriculture and Climate Resilience - Santiago Gowland, CEO, Rainforest AllianceHow do we define regenerative agriculture, and how do we move beyond ambition to action?
In this episode, we’re joined by Santiago Gowland, CEO of the Rainforest Alliance, about the upcoming launch of its new Regenerative Agriculture Certification Standard.
Other topics covered include the challenges associated with defining Regenerative Agriculture, the past, present and future value of certification schemes, the challenges facing key forest risk commodities like cocoa, coffee and tea, and what the future looks like for Rainforest Alliance.
One Nine Nine
Murdoch Associates
Rainforest Alliance
Our Regenerative Ag...2025-07-0340 min
The Sustainable Commodities PodcastEpisode 2025: Soya, Savannah and Shifting Supply Chains – Vivian RibeiroHow do we protect savannah and grasslands from land conversion? Will Trump derail EUDR? How can we support and protect smallholders in global sustainability efforts?
This episode, we're joined by Vivian Ribeiro, Head of Consulting & R&D at AgTech innovators Meridia. Topics include land conversion beyond deforestation, the crucial role of grasslands, the potential impact of tariffs and US politics on EUDR and worldwide sustainability efforts, the importance of smallholder inclusion and the role of data in ensuring responsible sourcing.
Meridia
One Nine Nine
Murdoch Associates2025-05-1242 min
The Sustainable Commodities PodcastForests for All, Forever - Neha Simlai, Forest Stewardship Council (FSC)What does the future look like for sustainably sourced forest commodities?
In this episode, we welcome Neha Simlai, Head of Market Development for the Asia Pacific region at the Forest Stewardship Council - FSC. The FSC is the world’s leading commodity certification schemes that promotes responsible management of the world’s forests through certification. Topics covered include challenges facing smallholders, the changing political climate, and how businesses, individuals and even KPOP bands are embracing certification and the FSC’s mission to ensure Forests for All, Forever.
Please note, this podcast was recorded in January 2025, shortl...2025-04-1027 min
The Sustainable Commodities PodcastForests for All, Forever - Neyha Simlai, Forest Stewardship Council (FSC)What does the future look like for sustainably sourced forest commodities?
In this episode, we welcome Neyha Simlai, Head of Market Development for the Asia Pacific region at the Forest Stewardship Council - FSC. The FSC is the world’s leading commodity certification schemes that promotes responsible management of the world’s forests through certification. Topics covered include challenges facing smallholders, the changing political climate, and how businesses, individuals and even KPOP bands are embracing certification and the FSC’s mission to ensure Forests for All, Forever.
Please note, this podcast was recorded in January 2025, shortl...2025-04-0927 min
The Sustainable Commodities PodcastResponsible Retailing - Alastair Pattrick, Sustainable Sourcing Manager at Co-opWhat is the Co-op doing around sustainable sourcing? Our first guest from a major retailer - Alistair Pattrick, sustainable sourcing manager at the Co-op, joins the podcast. We talk sustainability challenges, supply chain risks, deforestation, traceability, EUDR and what suppliers need to do in terms of sustainability if they want to work with the Co-op!
Links
Co-op
One Nine Nine
Murdoch Associates2025-03-1736 min
The Sustainable Commodities PodcastThe Meat of the Matter – Ruaraidh Petre, Global Roundtable For Sustainable BeefCan beef be sustainable?
Find out in the latest episode of The Sustainable Commodities Podcast, with special guest Ruaraidh Petre, Executive Director of the Global Roundtable For Sustainable Beef
Topics covered include sustainability issues and animal welfare in beef farming and how to improve them, the scalability of regenerative beef, consumer trends in beef consumption, misconceptions, sustainability legislation and much more!
Ruaraidh also gives his opinion on recent cow controversies, like the media frenzy around ARLA and the Bovaer feed additive and the culling of cattle to meet carbon targets.
Links2025-01-2946 min
The Sustainable Commodities PodcastNuts About Sustainability - Dan Binks, Liberation FoodsIn this episode, Barnaby and Judith are talking about nuts! Our guest today is Dan Binks, the Managing Director of Liberation Foods - the UK’s only Fairtrade, Farmer Owned nut company.
Topics covered include sustainability challenges facing the nut industry, smallholder inclusion, biodiversity and the value of certification systems like Fairtrade.
Links
Liberation Foods
One Nine Nine Agency
Murdoch Associates2025-01-1429 min
The Sustainable Commodities Podcast2024 Roundup and 2025 Preview – EUDR and BeyondA special 2024 roundup episode, where Barnaby and Judith talk about the biggest themes in sustainable commodities over the last 12 months, before looking ahead to 2025.
Topics covered include honest thoughts on the EUDR saga and the delay, talk about the challenges, opportunities and themes in sustainability for 2025, and news on big plans for the podcast over the next year.
One Nine Nine
Murdoch Associates
Sustainable Commodities Podcast on LinkedIn2024-12-1826 min
The Sustainable Commodities PodcastRSPO RT2024 Special – Chester Zoo, World Resources Institute, Proforest and more!This special solo episode features short conversations recorded with delegates at RT2024 – the flagship event of the Roundtable on Sustainable Palm Oil (RSPO), which was held in Bangkok, Thailand in November 2024.
Guests include Cat Barton from Chester Zoo, Leo Bottrill from MapHubs, Shofia Saleh from World Resources Institute (WRI) Indonesia, Taufiq Alimi from Proforest and Luca Fischer from Koltiva.
We talk about the conference, the state of the palm oil industry, supply chain traceability, the plight of smallholders in Southeast Asia and of course, the potential impact of EUDR.
Please note that conversations we...2024-11-2144 min
A Mugful of MarketingEP18 Improve your Local Marketing Strategy - Part 1 International MarketsBarnaby and James from One Nine Nine - a marketing agency in Leeds, start a new series, discussing local marketing, how it can help businesses connect with their audience, some challenges and some tips on how to overcome them and do it yourself. Let's dive into Part 1 where we dissect International Marketing!
Recorded on 29/10/2024
On this episode:
00:45 Introduction
03:20 What is International Marketing?
Why does Local Marketing work?
Challenges of Marketing Internationally
Top tips for successful Regional Marketing
Examples of International Marketing gone wrong!
Summary, how to improve your International Marketing Strategy
2024-11-0517 min
The Sustainable Commodities PodcastProfessor Erik MeijaardProfessor Erik Meijaard joins us for a very special episode of the show!
In addition to being a leading conservation scientist and Managing Director of Borneo Futures, Erik is the co-chair of the IUCN Oil Palm Task Force.
The IUCN - International Union for Conservation of Nature is the now the world’s largest and most diverse environmental network and a leading provider of conservation data, assessments and analysis.
We talk about a new IUCN report - Exploring the future of vegetable oils. Eric was the lead author on the report, which explores th...2024-10-1736 min
A Mugful of MarketingEP17 Taking on the big ticketing companies and owning your own marketing dataHello and Welcome to the latest edition of A Mugful of Marketing - your regular dose of brews and views from across the world of marketing.
Hosted by Barnaby and James from One Nine Nine - a marketing agency in Leeds, and this week, we’re going to be talking about James Blake and his ongoing mission to take on the big ticket companies and break up the music monopolies.
Recorded on 02/10/2024
On this episode:
00:00 Introduction
00:44 James Blake takes on the music monopolies!
02:22 Oasis and the ‘Dynamic Ticket Pricing’ problem
05...2024-10-0915 min
The Sustainable Commodities PodcastSatellite Data, Deforestation & EUDRJudith and Barnaby are joined by Olya Grovel, Chief Growth Officer at Orbify – a Satellite Data Platform for Nature Conservation and Anti Deforestation Compliance.
The episode focuses on deforestation, satellite monitoring and of course, the looming EUDR legislation!
How do companies navigate the complexities of anti-deforestation compliance?
Why is satellite data so essential in preventing deforestation?
What will the impact of EUDR be?
Where do certification schemes fit into the sustainability picture?
Find out the answers to these questions and more on the latest episode of The Sustainable Commodities Podcast.
...2024-09-2535 min
A Mugful of MarketingEP16 AFK: A Guide to networking and conferencesBarnaby and James have been attending networking events and conferences for the last 15 years or more.
Amsterdam Dance Event (or ADE as it’s commonly known) is coming up in October, then Barnaby has the upcoming RSPO Roundtable in Thailand this November, so we thought an episode to help you as marketers, businesses or artists get the most from these type of events would make for a fun and useful episode.
We talk about what you need to think about before, during and after the events to get everything you can out of the experience. Le...2024-09-2417 min
A Mugful of MarketingEP15 How to get hired by a marketing agencyLooking to land that new marketing job? Wondering why you never make it through to the interview stage?
It's time for some job-seeking advice for aspiring marketing, design and PR professionals! Welcome to this week's episode - "How to get hired by a marketing agency".
Over the years, James and Barnaby have collectively been part of the hiring process from job spec through to signing contracts for new hires. They've been responsible for this at One Nine Nine and previous marketing agencies they worked at countless times.
They've worked their way through thousands of...2024-08-2016 min
A Mugful of MarketingEP14 Spotify Countdowns + New social featuresJames and Barnaby are back to take you through the latest social media and marketing news to keep you at the forefront of digital marketing.
Recorded on 31/07/2024
On this episode:
00:00 Introduction
00:55 Spotify Countdown Pages
05:29 New profile curation features on Instagram
07:47 Downvotes on X
10:50 Clear Mode Reels on Facebook
11:57 New ‘Add Yours’ Stickers on Youtube Shorts
13:25 Custom Thumbnails on TikTok
Watch episodes on YouTube
Watch here
Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
Instagram
...2024-08-0615 min
The Sustainable Commodities PodcastTransparency and Deforestation Free Supply ChainsOn this episode, Judith and Barnaby are joined by Leah Samberg, PhD. Leah is the Lead Scientist for the Accountability Framework initiative, a programme of the Rainforest Alliance. Leah’s LinkedIn profile describes her role as “Figuring out how to feed everyone without trashing the place!”.
The episode focuses on the work of the Accountability Framework initiative, and the results of a new report - Time for Transparency. Other topics include the role of legislation and certification, and what businesses can do to bridge the gap when it comes to achieving deforestation free supply chains.
The Ra...2024-07-2726 min
A Mugful of MarketingEP13 AI vs Organic Social Media Interactions - The Contradiction Explored!We are constantly being told we need to create more 'meaningful interactions' and how social media platforms prioritise 'real' engagement, yet are getting more and more tools to automate things using AI... what is going on? James and Barnaby dive into it and explore some other new developments in the digital marketing landscape. Broadcast Channels on Facebook anyone?
Recorded: 3rd July 2024
In this episode:
Broadcast Channels on Facebook
Latest Youtube Fandem Report Key Takeaways
The ‘AI vs Organic’ contradiction on socials
AI Avatars on Meta and Tiktok
Watch episodes on YouTube
Watch here...2024-07-1612 min
A Mugful of MarketingEP12 The Verdict on Co-op Live - Has it turned the bad press around?We revisit EP7 where we discussed about the marketing lessons learnt from the disastrous launch of the Co-op Live Arena in Manchester. We actually went there! We thought it would only be fair to tell you our experience of it first-hand after helping broadcast the challenges it faced on launch. So let’s get into it - Co-op Arena: The Verdict.
Recorded: 3rd July 2024
In this episode:
The verdict on Co-op Live Arena
Our first-hand experience of a big event there
Has the negative press around its launch been reversed?
The marketing lessons can we...2024-07-0914 min
The Sustainable Commodities PodcastDeforestation, Sustainability and OrangutansOn this episode, Judith and Barnaby are joined by Michelle Desilets, Founder and Executive Director of Orangutan Land Trust.
Michelle is an extremely influential international spokesperson for the orangutan and a key player in the campaign for sustainable palm oil - who has spent a career tirelessly working to ensure the long-term survival of the orangutan in the wild.
Topics covered include the current landscape around deforestation, the role of legislation such as EUDR in protecting biodiversity, and what the future looks like for orangutans.
Orangutan Land Trust's primary objective is to secure...2024-06-2444 min
A Mugful of MarketingEP11 Brand new features on Instagram!We've got an 'Instagram Special' for you today after Meta announced a whole host of new functionality and important updates. We discuss Instagram's warning against 'Engagement baiting', the new 'Group Profiles' for creators, how users can now add 'Text overlays' to Carousels and all the new additions to Broadcast Channels!
Find out how you how you can leverage all these fresh features to power your content strategy on Instagram.
Recorded: 11th, June 2024
On this week’s episode:
00:00 Welcome
01:22 Instagram say Call to Action can impact post reach
04:05 Instagram Group Profile fe...2024-06-1815 min
A Mugful of MarketingEP10 Successful Event Marketing in the age of the death of the festival + moreIs this the end for festivals, live events and venues? With closures and cancellations happening at a record rate, James and Barnaby dive into what this all means for the world of Event Marketing along with the other latest news in digital marketing and social media.
Recorded: 29th May, 2024
On this Episode
00:00 Welcome
01:36 Successful event marketing in the age of declining festivals?
05:19 AI content labelling
08:39 A new feature on Bluesky
09:50 TikTok reveals hour-long uploads
11:29 Fan spotlights on TikTok
13:17 The key to reach on Instagram
Like the...2024-06-0415 min
A Mugful of MarketingEP09 The perfect Instagram Reel, TikTok Collaborations + The rise of unfiltered social mediaWhat is the perfect Reel length? How long is too long, how short is too short and most importantly, what does Instagram have to say about it? In this week's episode, James and Barnaby explore Reels, a new Collaboration feature on TikTok, Instagram testing a new Peek feature strikingly similar to BeReal, and how creators can leverage these new digital tools into successful growth strategies.
Recorded: 14th May, 2024
On this Episode
00:00 Introduction
00:45 TikTok's new collaboration feature, a new growth strategy
04:27 Instagram tests a new ‘Peek’ feature akin to BeReal
08:39 The perfect Reel...2024-05-2113 min
A Mugful of MarketingEP08 Instagram algorithm changes coming Summer 2024! + New Story features!HUGE changes over at Instagram that you need to know about! The algorithm is changing and it WILL impact how your content is served to people... this is not a drill. On top of the rest of the hottest news this week in social media, James and Barnaby dive into the exciting new features you can start using right now and discuss the longer term implications of how Instagram's big news will impact your digital content strategy.
Recorded: 7th May, 2024
On this Episode
Instagram Recommendations and ‘Direct replace’. What does this mean for creators and...2024-05-1416 min
The Sustainable Commodities PodcastDairy Cows, Animal Feed and SustainabilityThis week, Judith and Barnaby are joined by animal feed and livestock farming expert, Rob Daykin, from Daykin Partnership.
Topics discussed include which sustainable commodities are used in animal feed, how upcoming legislation like EUDR and UKDD will impact on the supply chain in the UK, and the challenges facing livestock farmers in terms of sustainability, climate and costs.
With over 30 years experience and know-how in the animal feed and dairy industry, Daykin Partnership provides up to the minute statistics, data and insights, with animal welfare and sustainability at the heart of everything they do.2024-05-0934 min
The Sustainable Commodities PodcastEdible Oils, Sustainability and Deforestation LegislationThis week, special guest Gary Lewis, President of National Edible Oil Distributors’ Association (NEODA) and Sales Director for KTC Edibles, Britain’s largest independent manufacturer and distributor of edible oils, joins the podcast.
From sustainability and smallholders to price and supply, Gary talks to Judith and Barnaby about the impact of upcoming deforestation legislation in the EU and UK, and the challenges facing operators across the edible oils sector in the UK.
Expect discussions on palm oil, soya oil and rapeseed oil, as well as further insights into EUDR and UKDD.
NEODA
KTC...2024-05-0829 min
A Mugful of MarketingEP07 Marketing Lessons From The Co-op Live Launch Fiasco.Is Manchester’s Co-op Live Arena the worst UK venue launch of all time? There’s a strong case for it - a marketing disaster. Delayed launch. Disgruntled workforce. Multiple cancelled events. Trash-talking the independent Manchester music scene and smaller venues. All of this was sponsored to the tune of £100 million by Co-op too who are now eternally tied to the fiasco for their troubles! It’s a PR nightmare so James and Barnaby have picked it apart to see what marketing lessons we can take from the whole thing.
Recorded: 1st May, 2024
On this Episode...2024-05-0710 min
The Sustainable Commodities PodcastManuel Davila - Managing Director of Daabon Europe and UKManuel Davila, Managing Director of Daabon Europe and UK joins Judith and Barnaby to talk about sustainable palm oil, and the impact of upcoming deforestation legislation like EUDR and UKDD. Topics covered include the potential impact on price and availability of palm, how prepared the industry is for EUDR, the importance of sustainable palm oil, and the risks to smallholders worldwide.
The DAABON Group is a global leader in sustainable agriculture – committed to producing products of the highest quality in a way that benefits people and the environment. DAABON Group was founded in 1914 and is headquartered in Sa...2024-04-2437 min
The Sustainable Commodities PodcastSustainable Palm Oil - The RSPO and EUDRRuben Brunsveld, the Deputy Director of EMEA for the Roundtable on Sustainable Palm Oil joins co-hosts Barnaby and Judith to talk about EUDR and sustainable palm oil. How ready are members for EUDR? Is RSPO certified sustainable palm oil compliant? How is the RSPO helping members to prepare for EUDR? How does the palm oil supply chain compare to other commodities? Will EUDR come in on schedule and in full?
Find out in the latest episode of the Sustainable Commodities Podcast.
Contact Details
One Nine Nine - marketing, PR and design for sustainability, manufacturers...2024-04-1028 min
A Mugful of MarketingEP06 How to audit your social media [Part 1] - Objectives & AudiencePart 1 of a new mini-series where we give you the tools to analyse and audit your own social media and digital presence!
Learn how to assess what you're doing well, what the opportunities are and find out what areas are you not giving enough attention.
In Part 1, we'll talk about what a Digital Audit actually is, why you need to do them and how to start setting one up with defining your Primary Goals and Audiences. We'll build on this in Part 2 so tune back in for that.
On this Episode
00:00 Introduction2024-04-0904 min
A Mugful of MarketingEP05 Should I Post This? The 3 Key Principles To Creating Successful Social Media Content | A Mugful of MarketingThe number one question social media marketing experts get asked by their clients is "Should I post this?!".
In this episode, James and Barnaby explore these 3 key principles you need to follow when answering it and assessing each potential post.
Is it relevant?
Is it good?
Is the timing right?
On this Episode
00:00 Welcome
00:45 The 3 Key Principles
00:55 1. Is it relevant?
02:30 2. Is it good?
05:00 3. Is the timing right?
Like the episode? Subscribe to the podcast and sign up for regular marketing insights in your inbox on our website
2024-04-0210 min
A Mugful of MarketingEP04 Tick Tock - Is the clock ticking down to a TikTok ban?Will TikTok be banned in the USA?
Will ByteDance be forced to sell?
How should marketers and brands react to the news?
As a TikTok ban looks increasingly likely, James and Barnaby discuss what’s happening, when and why – and what you need to do now to mitigate the risks.
On this Episode
00:00 Introduction
01:00 What’s Happening
01:55 What’s the likelihood of it being banned in the US?
03:50 Should you be preparing for a US TikTok ban?
05:00 When TikTok was banned in India
06:00 Should you stop using TikTok?2024-03-2608 min
The Sustainable Commodities PodcastThe Impact of EUDRHow the incoming EU Deforestation Regulation will impact businesses and sustainable commodities.
Co-hosts Judith and Barnaby discuss the incoming EU Deforestation Regulation. The incoming 2024 legislation means that businesses importing, exporting or trading coffee, soy, wood, rubber, cattle and palm oil in the EU must demonstrate that these commodities haven’t come from land deforested since 2020. And it requires that there's full traceability for those commodities. The podcast discusses how this will be implemented and what it means for sustainable commodities. Links:One Nine Nine — marketing, PR and design for sustainability, manufacturers and the food indu...2024-03-2525 min
The Sustainable Commodities PodcastTrailerThe Sustainable Commodities Podcast tackles everything from the palm oil paradox to the cocoa conundrum. The podcast series will raise awareness about the importance of sustainable commodities like palm oil, soya, cocoa and coffee and shine a light on good work done with sustainable commodities worldwide.
The podcast is a joint venture between sustainability marketing agency One Nine Nine and sustainable palm oil experts Judith Murdoch Associates. Links:One Nine Nine — marketing, PR and design for sustainability, manufacturers and the food industry.Judith Murdoch Associates — sustainability experts specialising in sustainable palm oil and other fore...2024-03-2503 min
A Mugful of MarketingEP03 Meta punishing political content - what does it mean for marketing?Why did no-one watch the Brit Awards or Oscars this year? After record-low viewership at this year’s awards, James and Barnaby explore what’s really going on with media consumption trends, the risks of getting political on Meta and all the latest developments to come out of Instagram and Threads!
On this episode:
00:40 What the Brits and Oscars tell us about changing media habits.
03:57 Scheduling Arrives on Threads - Why That’s A Bad Thing
07:30 2024 - The Return of Maps to Marketing
09:28 Instagram - Live Streams, Games and Engagement
11:11 Is Meta punishing activist marketers?
Refere...2024-03-1915 minA Mugful of MarketingEP02 The Death of Vice and the Virtue of Owning Your AudienceWhy did Vice die (was it Venezuela's transgender ketamine dealers?!), and what can you learn from it?
How do media platforms make money in 2024, and why does this matter?
What does owning your audience mean, and how can you make money from it?
Is email marketing still important?
Find answers to all these questions and more in the latest edition of A Mugful of Marketing, with James and Barnaby from One Nine Nine.
00:00 This time on A Mugful of Marketing
01:00 The lessons to learn from Vice closing it’s website
02:00 Th...2024-03-1212 minA Mugful of MarketingEP01 Is TikTok Taking Over Your TV? (One Horizontal Video at a Time)Is TikTok Taking Over Your Television (One Horizontal Video at a Time)
Is TikTok trying to take over the world? What makes something horizontal? Is more better than less when it comes to video? What is the point of hashtags in 2024?
Find out the answers to these burning questions and more in the first episode of A Mugful of Marketing – a new marketing podcast from One Nine Nine Agency.
Join James and Barnaby, co-founders of One Nine Nine, a marketing agency in Leeds, as they sip tea and talk about the big news fr...2024-02-2317 minA Mugful of MarketingEP00 Welcome to A Mugful of MarketingIntroducing A Mugful of Marketing
Brews and views from across the world of marketing.
What do techno DJs, gas cylinders and palm oil have in common?
How do you keep up to date with what’s happening in the ever changing world of marketing?
Does the world need another marketing podcast – and why is the answer yes, you need to subscribe to this one?!
Find out the answers to these questions and more in the intro episode to A Mugful of Marketing - an easily digestible selection of ‘brews and vi...2024-02-2303 min