Shows
The Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 036: Woot & Wye – A Niche Marketing ExampleListen in to Episode 36 of The Brand Engine podcast as we talk to Josh Wye, of the Woot & Wye Show. Josh has found success by tightly focusing on a subject he is passionate about. A perfect example of niche marketing.
Listen in to hear how focusing on specific niche can lead you to some suprising places.
Links Mentioned In The Show
The Woot & Wye Podcast
TheActiveMarketer.com
ThePresentationCoach.com.au
Listening options:
Subscribe via iTunes
On Stitcher Radio
Go to the top of the page and use the on-site player.
2015-02-1023 minThe Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 035: A New Niche For The Brand EngineListen in to Episode 35 of The Brand Engine podcast as we talk about our new direction and new niche for 2015.
Links Mentioned In The Show
TheActiveMarketer.com
ThePresentationCoach.com.au
Listening options:
Subscribe via iTunes
On Stitcher Radio
Go to the top of the page and use the on-site player.
2015-02-0241 minThe Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 034: How To Create A PodcastListen in to Episode 34 of The Brand Engine podcast as we talk about how to create a podcast. Having your own podcast can be a powerful marketing tool, especially if you are employing the Authority Marketing Model to help bring customers to your business.
It this episode we cover all the steps you need to follow to get your own podcast up and running
Format
We discuss the pros and cons of the different formats for you podcast:
Solo
Dynamic Duo
Multi-Host
Interview
News & Events
Educational
Recording
What kind of mic and hardware are yo going to need to record yo...
2014-12-2340 minThe Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 033: 5 Elements Of A Winning VideoIn episode 33, Gerald walks us through the 5 Elements Of A Winning Video. There is no doubt that video can my a powerful tool to help build your brand online. However, done poorly, it can have exactly the opposite effect, it can actually hurt you brand and your credibility.
So this week we walk you through all the elements of a winning video, so you can shoot professional looking piece to camera videos that help you build that crucial Know, Like and Trust factor.
Also download our Top Video Gear Guide - How You Can Get Started Making Professional Looking Videos...
2014-12-0935 minThe Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 032: 4 Types Of Video To Promote Your BrandIn episode 32, we talk about 4 different ways to use video to promote your brand. Using video online doesn’t always mean you have to be standing in front of the camera. There are many different types of video you can use. In this episode we talk about 4 different types of video you can […]
The post TBE 032: 4 Types Of Video To Promote Your Brand appeared first on The Brand Engine.
2014-12-0428 minThe Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 032: 4 Types Of Video To Promote Your BrandIn episode 32, we talk about 4 different ways to use video to promote your brand. Using video online doesn't always mean you have to be standing in front of the camera. There are many different types of video you can use.
In this episode we talk about 4 different types of video you can use to help engage your customers and build your authority in your chosen field.
The four types of video we cover are:
The explainer video
The PowerPoint of Keynote voice over
The screen capture video
And of course the piece to camera video
The explainer video, is a...
2014-12-0228 minThe Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 031: Getting Out Of Your Comfort ZoneIn episode 31 we discuss how important it is to get out of your comfort zone. In last weeks show we talked about using the Authority Marketing model and creating lots of content for you website that positions you as an authority in your field.
For many this can be a daunting prospect, and you may be fearful of 'putting yourself out there'. In this weeks episode we talk about getting out of your comfort zone and how crucial it is to your success in any endeavour. So listen in as we share some tips, tricks and personal experience for taking that n...
2014-11-2530 minThe Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 030: Authority Marketing – Case Study ReviewShow notes at http://thebrandengine.com/episode30
In episode 30 we take some time to catch up with our case study website ThePresentationCoach.com.au. If you have been following along throughout the podcast we have been applying each topic in a case study fashion to Gerald's new brand and website. We have created the brand, bought a domain name, got a website up and running, and we have email capture and lead generation mechanisms in place. So we have the car built, now we are going to talk about how to drive it.
If you are a specialist in delivery o...
2014-11-1830 minThe Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 029: Use Social Media The Right Way With Cat MatsonIn episode 29, Barry & Gerald put Cat Matson in a #SocialSandwich. Cat is from the 'Social Media For Small Business' podcast and we talk about how to use social media the right way to grow your business and brand awareness. Listen in to find out what to do and more importantly what
Listen in as we discuss how to use social media the right way and how to avoid the pitfalls. We talks about things such as:
What is the outcome you are after?
What is your personal brand
Why you should curate other people's content
How to keep top of m...
2014-10-0642 minThe Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 028: Email Marketing With John McIntyreIn episode 28 we talk with John McIntyre "The Autoresponder Guy" about what email marketing can do for your business and how to use autoresponders to grow sales.
Everyone always wants more traffic to their site, but what about people you already have on your list. Many people ignore the audience they already have on their mailing list. These are the people are already interested in your message so make sure you are keeping the conversion going with your hottest prospects.
We talk with John McIntyre "The Autoresponder Guy" about how to use email marketing and autoresponders to get your message in...
2014-09-3032 minThe Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 027: YouTube Marketing With Gideon ShalwickIn episode 27, we talk video and YouTube marketing with Gideon Shalwick. Gideon shares his YouTube marketing secrets with us, talks about what is coming next in the world of video marketing and how you can effectively market your brand on YouTube.
Gideon Shalwick is a weapon when it comes to YouTube marketing and using video to build your brand. We have an extend chat with Gideon this week and talk all things YouTube marketing.
We talk about:
How to get started
Why sound and lighting is important
Getting the first impression right to make sure people keep watching
He also...
2014-09-2452 minThe Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 026: Getting Started With Podcasting With Ben KruegerIf you are thinking about getting started with podcasting for your business or brand then this is the episode for you. We talk all things podcasting with “the podcast marketing guy” Ben Krueger from AuthorityEngine.com. Ben chats with The Brand Engine team about what having your own podcast can do for your marketing, your business […]
The post TBE 026: Getting Started With Podcasting With Ben Krueger appeared first on The Brand Engine.
2014-09-1748 minThe Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 025: Getting Started With SEO - Part 2 with John RomaineIn episode 25, Getting Started With SEO part 2, we finish up our interview John Romaine from WorksMedia.com.au. We talk about how to get started with SEO (Search Engine Optimisation) and what is working now. Listen in as we dispel some common myths surrounding SEO and talk things like foundational link building and making it easier for […]
The post TBE 025: Getting Started With SEO – Part 2 with John Romaine appeared first on The Brand Engine.
2014-09-0931 minThe Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 024: Getting Started With SEO - Part 1 with John RomaineIn episode 24, Getting Started With SEO, we go through part one of our interview John Romaine from WorksMedia.com.au. We talk about how to get started with SEO (Search Engine Optimisation) and what is working now. Listen in as we dispel some common myths surrounding SEO and talk about easy steps you can take now to […]
The post TBE 024: Getting Started With SEO – Part 1 with John Romaine appeared first on The Brand Engine.
2014-09-0230 minThe Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 023: We Talk Content Marketing With James SchramkoIn episode 23 we talk content marketing with James Schramko. James shares information about his ‘Own The Racecourse’ strategy for getting your content in front of your best prospects and how to leverage that content to maximum extent. Every website owner needs to be creating content. Content is like food for the Internet, it gets […]
The post TBE 023: We Talk Content Marketing With James Schramko appeared first on The Brand Engine.
2014-08-2627 minThe Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 022: How To Drive Traffic To Your WebsiteIn episode 22 we kick off our series on how to drive traffic to your website. We discuss the three major categories of traffic: organic traffic, paid ads, and joint venture  website traffic. Listen in and find out which online marketing strategies might work best with your website. Some organic traffic strategies include: Content marketing Social […]
The post TBE 022: How To Drive Traffic To Your Website appeared first on The Brand Engine.
2014-08-1935 minThe Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 021: Setting Up Goal Tracking For Your WebsiteIn episode 21 we talk about why goal tracking is so important to your online marketing activities. We walk through setting up goal tracking for your website and how you can use it to find out what is working the best when it comes to driving traffic to your website. In upcoming episodes we will […]The post TBE 021: Setting Up Goal Tracking For Your Website appeared first on The Brand Engine.
2014-08-1323 minThe Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 020: The Case Study RevisitedIn episode 20, we pause to reflect back on what we set out to achieve when we set up The Brand Engine. We set out to prove that you can take control of your online presence and not be hostage to expensive web agencies every time you want to make a change. We used Gerald as […]The post TBE 020: The Case Study Revisited appeared first on The Brand Engine.
2014-08-0531 minThe Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 019: How To Quickly And Easily Take Payments OnlineSubscribe via iTunes Show me the money! In episode 19 of The Brand Engine podcast we talk about how you can quickly and easily take payments online. We walk you through how to start taking payments on your website using PayPal and Stripe. Follow along as we show you how easy it can be to […]The post TBE 019: How To Quickly And Easily Take Payments Online appeared first on The Brand Engine.
2014-07-2333 minThe Brand Engine Podcast with Gerald Pauschmann & Barry Moore | Internet Strategy & Online MarketingTBE 018: How To Get Forms Onto Your WebsiteWell this episode was a tough one, lots of technical problems and fat tongue syndrome. However, we finally got it edited and in the can, be sure to listen for the bloopers at the end. In this episode of The Brand Engine podcast Barry & Gerald chat about quick and easy ways to get forms […]The post TBE 018: How To Get Forms Onto Your Website appeared first on The Brand Engine.
2014-07-1533 min