Shows
Flex That WorxCreating People-Centric Coworking & Flex Workspaces with Suzanne Murdock of The Hub Newry | S2 EP4What happens when a coworking space is designed around real human needs, not trends or templates?In this episode of Flex That Worx, we sit down with Suzanne Murdock, MD & Co-Founder of The Hub Newry and Coach & Mentor for Micro Business Leaders + Coworking & Flex Space Operators.The Hub Newry is a long-standing coworking space provider based in Newry, Northern Ireland. Suzanne shares how personal experience, starting over, and building a business shaped her approach to coworking from the very beginning.This conversation explores what it...
2025-12-1857 minFlex That Worx2025 Year in Review: Lessons for those in Coworking & Flex Workspaces | S2 EP3In this episode of Flex That Worx, Anne-Marie and Graham reflect on the defining developments of 2025 for coworking and flexible workspaces. Drawing on conversations from industry events including Coworking Europe in Berlin, operator interviews across regions and our own insights at Baseworx, they unpack how the market is maturing and what that means for operators.Topics include the growing professionalisation of the sector, the practical benefits of technology and AI, and why community remains the core driver of member retention. Anne-Marie and Graham share direct, actionable advice for auditing your space, r...
2025-12-1234 minFlex That WorxReimagining Work: The Future of Coworking with Ashley Proctor | S2 EP2In this episode of Flex That Worx, we are delighted to speak with Ashley Proctor, Founder of the Creative Blueprint, Founding Executive Director at Coworking Canada & Co-Founder of The Coworking IDEA Project!Ashley has spent years helping shape community driven coworking across Canada and beyond. Ashley shares her perspective on how coworking has grown from small, creative studios into a wider movement focused on people first working environments.We explore how collaboration, flexibility and shared ownership are becoming core expectations in modern workspaces. Ashley also reflects on her experience with community...
2025-12-0954 minFlex That WorxNavigating the Future of Office & Workspaces with Joe Averill of LEVEL | S2 EP1In this episode of Flex That Worx, we’re joined by Joe Averill, Founder and Managing Director of LEVEL, to explore what a tenant-first approach really means for the future of workspaces.Joe shares how LEVEL is challenging traditional landlord-led models by advocating solely for tenants, ensuring fairness and transparency in every deal. We discuss the changing needs of tenants, the growing role of technology, and how relationships built on trust will shape the next phase of office evolution.Key Takeaways for Coworking & Flex Space Operators:Prioritise member advocacy and tr...
2025-12-021h 06Flex That WorxFlex Rewind - Beyond the Buzzword: What Community Actually Looks Like in CoworkingCommunity is one of the most overused words in coworking, yet one of the least defined. In this short episode of Flex That Worx, Graham breaks it down to its most human, practical level, stripping away the jargon and getting to the heart of what really makes a space feel connected.For Graham, community is not about the over-enginerring of events or perfectly curated networking moments. It is the everyday interactions that show people they belong.It is the simple hello first thing in the morning, the wave you get from someone passing a meeting...
2025-11-2604 minFlex That WorxFlex Rewind - Implementing Bundles in Your Coworking Pricing StrategyBundles can make your pricing easier to understand and easier to sell, but only if you keep them clear and flexible. In this Flex Rewind, we explore how coworking spaces can design bundles that work for both the operator and the member.We talk about why simple structures are more effective than complicated packages and how transparency removes confusion at the point of purchase.We also look at how bundles can help you make better use of underused assets like meeting rooms or hot desks. When members can buy a bundle that suits their workflow...
2025-11-2103 minFlex That WorxFlex Rewind - Running Efficient Events in Your Coworking SpaceEvents can build energy in a coworking space, but only when they are run with structure rather than hope. In this Flex Rewind, we look at how operators can make events easier to plan, manage and measure by gathering the right information from the start. Knowing who is attending, how many people to expect and how these numbers shift over time helps you plan accurately and avoid overspending.We talk through simple ways to track attendance patterns, how to approach post event feedback and why reviewing every event, good or bad, gives you better judgement for the...
2025-11-1905 minFlex That WorxFlex Rewind - The Importance of Your Coworking Space WebsiteYour website is often your members’ first impression of your space and if it’s confusing or clunky, you’re losing bookings before they’ve even begun.In this episode, we talk about why your coworking website should do more than showcase nice images. It should make it easy for people to take action whether that’s booking a hot desk, signing up for a membership, or enquiring about a private office.For coworking and flexible workspace operators, your website isn’t just marketing, it’s part of the member experience. Make it seamless, make it self-serve...
2025-11-1404 minFlex That WorxFlex Rewind - Tailoring Your Workspace to Different AudiencesEvery coworking space has its own rhythm, but success comes from knowing who you’re really designing for. In this episode, we explore why tailoring your workspace to different audiences is essential if you want to attract and retain the right members.From the quiet-focused worker who values deep concentration, to the social collaborator who thrives on conversation, your members’ working styles shape how your space should feel, flow and function. We discuss how future generations of members will expect a more immersive experience, from seeing detailed desk layouts before they book, to expecting transparency about how spac...
2025-11-1204 minFlex That WorxFlex Rewind - Know Your Audience, Grow Your Coworking CommunityUnderstanding your coworking audience isn’t just good marketing, it’s the foundation of every thriving coworking community. In this episode, we explore how research and insight can help operators build spaces that genuinely resonate with the people they’re designed for.Defining Your Unique BrandWe discuss how to clarify what makes your space distinctive and use that to attract the right members. Market Segmentation and Audience TargetingNot every coworking space is for everyone. We dive into how identifying and serving your niche can build stronger engagement, foster...
2025-11-0705 minFlex That WorxFlex Rewind - Scaling Multi-Location Coworking SpacesAs your coworking & flex space business expands, consistency becomes the cornerstone of growth. In this Flex Rewind, we explore how technology can transform your ability to scale confidently across multiple locations while keeping your brand experience seamless.Unified Brand ExperienceLearn how to create a cohesive member journey across every site. From front-desk processes to digital systems, standardising your approach ensures that both staff and members experience the same smooth interactions wherever they go.Scalable Tech SolutionsDiscover how multi-location software and real-time analytics empower operators to make informed...
2025-11-0505 minFlex That WorxFlex Rewind - Unlocking New Coworking Customers: University StudentsUniversity students might just be your next wave of coworking members. With housing shortages and hybrid learning reshaping student life, many are looking for affordable, community-driven places to study, create and connect.In this Flex Rewind, we explore how coworking spaces can collaborate with local colleges and universities, offer subsidised desks, and build relationships with a new generation of professionals. We look at the value of fresh energy and ideas in your space and why students could be an untapped source of long-term members.To listen to our full episode on Discovering Hidden Opportunities: Expanding Your...
2025-10-3105 minFlex That WorxFlex Rewind - Leveraging Quieter Times in Your Coworking SpaceEvery coworking space has its peaks and dips, the key is knowing how to use those quieter seasons to your advantage. In this Flex Rewind, we discuss how operators can stay proactive during slow periods.From upgrading your space and refreshing your marketing to engaging existing members and finding new audiences, we share practical ways to keep momentum steady year-round. Learn how to understand your community’s rhythm, plan ahead, and turn downtime into a strategic advantage.To listen to our full episode on Managing Peak & Quiet Seasons in your Coworking & Flex Space, listen hereTh...
2025-10-3005 minFlex That WorxFlex Rewind - Coworking Pricing: Is Yours Too High or Too Low?Pricing your coworking space can make or break your business. Set it too high and you risk empty desks. Too low and you undercut your own value and the wider community.In this Flex Rewind, we break down the hidden dangers of both ends of the pricing scale and why transparency with members matters more than ever. From unexpected add-on fees to undercutting local competitors, we explore how to build trust, protect your margins, and ensure your pricing strategy actually supports your long-term growth.To listen to our full episode on Pricing Strategies, listen here...
2025-10-2905 minFlex That WorxDiscovering Hidden Opportunities: Expanding Your Coworking Customer Base | S1 EP15In this episode of Flex That Worx, hosts Anne-Marie Murphy and Graham Clarke uncover how coworking operators can discover new, often overlooked customer groups to grow their communities. Drawing on insights from real operators and Baseworx’s daily conversations with space managers, the discussion explores how rethinking your audience can unlock new opportunities for sustainable growth.Key Themes:Broadening Your Reach: Many operators focus on freelancers and start-ups, yet there’s a growing number of professionals seeking flexibility without knowing coworking exists. Expanding beyond the traditional customer profile can help future-proof your spac...
2025-10-1418 minFlex That WorxTech Foundations for Thriving Coworking Spaces | S1 EP14In this episode of Flex That Worx, Anne-Marie Murphy and Graham Clarke explore the pivotal role of technology in transforming coworking and flexible workspaces. Whether you're just starting out or looking to expand, this episode offers invaluable insights tailored to each stage of your growth journey.Key Points:New / Greenfield: Laying the Groundwork (04:45-13:12)Launch with Impact: Kickstart your coworking space with a robust, user-friendly website that simplifies bookings and inquiries. Highlight key offerings like meeting rooms and hot desks to capture early interest and drive revenue....
2025-10-0745 minFlex That WorxWhat PropTech Connect London 2025 Taught Us About the Future of Coworking | S1 EP13Join Anne-Marie Murphy and Graham Clarke, as they explore the future of coworking and flexible workspaces through insights from PropTech Connect London 2025. This episode highlights the emerging trends in building productivity, efficiency, and wellbeing, and how these innovations are set to transform the coworking landscape.Key Takeaways for Coworking/Flex Space Operators:Embrace sensors, data, and AI to deliver optimal environments for both employers and landlords.Prepare for the integration of these technologies into coworking, following the path of remote work and hybrid models.Focus on creating flexible, adaptable spaces that can quickly respond...
2025-09-3026 minFlex That WorxHow to Host Successful Events in Your Coworking/Flex Space Without Burning Out | S1 EP12In this episode of Flex That Worx, we delve into the art of hosting successful events in coworking and flexible workspaces without succumbing to burnout. Join Anne-Marie Murphy and Graham Clarke as they share their experiences and insights on managing events that engage members and promote your space effectively.Key Points:Understanding the Event Dilemma: Discover why events, while crucial for member engagement, often become a drain on resources and energy for coworking operators.Strategic Event Planning: Learn how to align events with your space's core functions and member interests...
2025-09-2328 minFlex That WorxRevolutionising Rural Innovation: The RDI Hub Story with Megan Daly-Tyrrell | S1 EP11Join us on this episode of Flex That Worx as we delve into the inspiring journey of the RDI Hub, a pioneering co-innovation space nestled in the scenic County Kerry. In this episode, Megan Daly-Tyrrell, Business Development Manager at RDI Hub, shares how this unique facility is transforming rural innovation and supporting the growth of the region.Key Points:Visionary Beginnings: Discover how the RDI Hub was born from the visionary efforts of Brian McCarthy, founder of Fexco, and how it has grown into a state-of-the-art facility.Co-Innovation Concept:
2025-09-1646 minFlex That WorxManaging Peak & Quiet Seasons in your Coworking & Flex Space | S1 EP10Welcome back to Flex That Worx, the podcast where we tackle the real challenges of running a coworking and flexible workspace.In this episode, we're diving into how to manage both the quieter months and the bustling peak times. Whether the phones have stopped ringing or are ringing off the hook, these moments are filled with potential. Join us as we explore how to transform these periods into opportunities for growth, innovation, and deeper connections.Key Points:Embrace the Rhythm: Every workspace has its unique ebb and flow. We'll g...
2025-09-0923 minFlex That WorxMastering Pricing Reviews, Adjustments & Bundling for your Coworking & Flex Space | S1 EP9In this episode of Flex That Worx, we delve into the intricacies of pricing reviews, adjustments & bundling for coworking and flexible workspaces. As costs fluctuate, from coffee to energy, maintaining a balanced pricing model becomes crucial. Graham & Anne-Marie discuss the importance of regular pricing reviews and the challenges of adjusting prices in a service industry where costs are ever-changing.Key PointsPricing ReviewsRegularly assess your cost base to ensure your pricing reflects current market conditions. Annual reviews are recommended to avoid alienating members with frequent changes.C...
2025-09-0212 minFlex That WorxPricing Strategies For Your Coworking & Flex Space | S1 EP8Welcome back to another episode of Flex That Worx, where we explore pricing strategies for coworking and flexible workspaces. We discuss how to set the right prices for desks, meeting rooms, and service bundles. The conversation draws on real-world examples from Ireland, Europe, the US, and the UK, providing practical insights for operators at every stage of their journey.This episode is designed for coworking and flexible workspace operators who are eager to optimise their pricing strategies for better market positioning and increased customer satisfaction!Key PointsThe Science of Pricing
2025-08-2618 minFlex That WorxBranding Essentials for New Operators | S1 EP7Welcome back to Flex That Worx, today we are speaking about Branding Essentials for New Operators. In this short episode, we focus on the unique challenges faced by smaller operators who are just starting out. With the market becoming increasingly competitive, it's essential to stand out and create a brand that truly resonates with your target audience.Key Points:Defining SuccessSuccess can mean different things to different operators. For some, it's about profitability, while for others, it's about making a positive impact on the community or achieving personal satisfaction. We...
2025-08-1909 minFlex That WorxNot Just Another Space: How to Stand Out in a Crowded Market | S1 EP6In today's rapidly evolving landscape of coworking and flexible workspaces, standing out is more crucial than ever. In this episode of Flex That Worx, we uncover the strategies that can transform your coworking space from just another option into a sought-after destination. Whether you're managing a single location or a network of spaces, this episode is packed with insights to help you carve out your niche and thrive in a competitive market.Key Points:Defining Your Unique BrandLearn how to articulate what sets your c...
2025-08-1220 minFlex That WorxEmbracing Flex Work: The Future of Work with Andrew Whitaker of Culture Co-Working | S1 EP5In this enlightening episode, we sit down with Andrew Whitaker, the visionary Founder and Managing Director of Culture Co-Working, to explore the evolving landscape of coworking and flexible workspaces.With two thriving locations in Cork City, Culture Co-Working is at the forefront of promoting a balanced work-life approach. Andrew shares his insights on how flexible working hours and professional coworking spaces can enhance productivity and happiness.Key PointsThe Shift from Traditional 9 to 5: Andrew discusses the limitations of the conventional office job and how flexible workspaces cater to the needs...
2025-08-0546 minFlex That WorxEmpty Desks, Missed Revenue | S1 EP4In this episode of Flex That Worx, Anne-Marie and Graham, delve into the challenges and solutions surrounding underutilised coworking spaces. They explore the reasons behind empty desks and missed revenue opportunities, offering actionable insights for operators of both new and established flexible workspaces.Key Points:User Experience and VisibilityDiscover how poor user experience and lack of visibility can lead to underused spaces. Learn strategies to enhance the user journey and make your space more accessible and attractive to potential clients.Awareness and Market PositioningUnderstand the...
2025-07-2925 minFlex That WorxNavigating Innovation: The Journey of Inishowen Innovation | S1 EP3In this episode of Flex That Worx, we delve into the world of flexible workspaces with a focus on the Inishowen Innovation, located in Buncrana, County Donegal. Join us as we explore the hub's mission to foster innovation and support businesses across the Inishowen Peninsula. Our guest, Anne Marie McLaughlin, who is the ii Innovation Manager, shares her unique journey from the US tech industry to leading this vibrant innovation space!Key Points:Inishowen Innovation Hub's MissionDiscover how the hub serves as a catalyst fo...
2025-07-2248 minFlex That WorxBuilding Community in Coworking | S1 EP2Summary:In this episode of Flex That Worx, powered by Baseworx, we delve into the heart of coworking spaces: Community.We explore what community truly means in the context of flexible workspaces and how it can be effectively nurtured to enhance the coworking experience.Key Points:Defining CommunityThe episode begins by unpacking the often overused term 'community' and its significance in coworking environments. Graham shares insights from his experience and highlights the diverse needs of members, from entrepreneurs to employees...
2025-07-1624 minFlex That WorxThe Admin Burden Every Operator Knows | S1 EP1Summary:In this episode of Flex That Worx, hosts Graham and Anne-Marie from Baseworx delve into the intricacies of managing coworking and flexible workspaces. They explore the often-overlooked admin burdens that operators face and offer insights into streamlining operations for efficiency and growth.Key Points:Understanding Admin Overload: Discover the hidden costs associated with manual processes and disparate systems in coworking spaces. Learn how these challenges can bottleneck growth and limit scalability.Solo Operator Challenges: Anne-Marie and Graham discuss the unique hurdles faced by solo operators...
2025-07-1021 minFlex That WorxFlex That Worx | IntroWelcome to Flex That Worx, a podcast for anyone building, managing or growing a flexible workspace without making things more complicated than they need to be.If you're running a single coworking space, juggling multiple locations, or overseeing a growing network of spaces across towns or cities, this is your space. It’s for the operators, managers, decision-makers, the people doing the work to make these places run.Each week, we’ll share focused, no-fluff episodes with practical insights on how to run a better workspace. We’re talking about smoother operations, happier members, stronger system...
2025-07-0701 min