Shows
Tech QualifiedScrappy vs Enterprise ABM (Tools, Budget & Setup)In this episode of Tech Qualified, host Baylee Gunnell sits down with Tristan Pelligrino, Co-Founder at Marketers in Demand. They explore the realities of account-based marketing (ABM) for small B2B tech teams, focusing on practical ways to build effective programs without big budgets or expensive software.Tristan explains how scrappy ABM differs from enterprise approaches, breaking down the process of connecting with target accounts using lean tools and smart workflows. He highlights the value of layering outreach—using cold email, targeted ads, and LinkedIn sequences—to create momentum and gather early signals. Tristan shares how his team...
2026-01-2227 minTech QualifiedWhy Every B2B Team Needs a Documented Marketing RoadmapIn this episode of Content Logistics, host Baylee Gunnell sits down with Justin Brown, founder of Marketers in Demand. They explore what it means to build a true marketing roadmap and why small B2B teams need more than just ideas to see growth.Justin breaks down the gap between having a “strategy” in your head and having a documented plan with real goals and actions. He explains that most teams think they have a strategy but lack a written roadmap that outlines what needs to happen and why. Without this, teams chase tactics—like paid ads or new...
2026-01-0822 min
Content LogisticsHow to Build an Authentic Visual Identity in the Age of AIIn this episode of Content Logistics, host Baylee Gunnell sits down with Stewart Cohen, photographer and director at Stewart Cohen Pictures. They explore how authenticity shapes visual storytelling in a world where artificial intelligence and stock content are everywhere. Stewart shares how changes in technology and consumer expectations have pushed brands to find new ways to connect with their audience while keeping content real.Stewart explains how the craving for authenticity comes from a flood of fake news, AI-generated assets, and overproduced visuals. He offers practical guidance on balancing original content, stock licensing, and AI tools, stressing...
2025-12-0151 minContent LogisticsWhy Accessibility Is Becoming a Nonnegotiable in B2B MarketingIn this episode of Content Logistics, host Baylee Gunnell sits down with Mike Barton, Vice President of Corporate Communications and Content Marketing at AudioEye. Together, they explore what digital accessibility means for B2B marketers and why it matters far beyond compliance. Mike explains that making websites and digital experiences accessible isn’t just about following the rules—it’s about making content usable for everyone, which improves the experience for every visitor.Mike shares how simple changes, like using plain language and clear navigation, benefit all users and can even become a competitive advantage. He discusses how ac...
2025-11-1733 minTech QualifiedMeasuring the ROI of ContentIn this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand, to tackle the real challenges of measuring content ROI for small B2B marketing teams. They dig into why direct attribution is so hard when you’re working with limited budgets and lean teams—especially when enterprise tools are out of reach.Justin shares why not every marketing activity needs to show a direct return. He explains the concept of “table stakes marketing”—the foundational work like keeping your website and social media fresh—that builds trust and credibility...
2025-11-0626 minContent LogisticsUsing Content Pillars to Build Your Personal BrandIn this episode of Content Logistics, host Baylee Gunnell sits down with Nicole Ramirez, Growth Marketing Consultant at NR Digital Consulting. They explore the real work behind personal branding and why marketers can’t afford to treat it as optional. Nicole shares clear advice on taking control of your online presence, starting with a simple audit of your profiles and content. She explains why your brand exists whether you manage it or not, and how intentional choices shape what people see.Nicole breaks down her process for building strong content pillars, showing why focus and consistency matter mo...
2025-11-0341 minTech QualifiedGuide to Building a Winning Podcast Marketing StrategyIn this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand. They explore the real work that goes into launching and sustaining a successful B2B podcast, especially for small marketing teams. Justin shares why consistency matters more than flashy production and explains how a podcast can anchor content strategy for tech companies.Justin pushes back on the idea that business podcasts should focus on executive stories or product launches. Instead, he urges listeners to build shows around real audience problems and to use targeted questions that give practical...
2025-10-2341 minContent LogisticsBuilding a Repeatable Process for Expert Led ContentIn this episode of Content Logistics, host Baylee Gunnell sits down with Kristen Sweeney, CEO at Every Little Word. They explore the nuts and bolts of building expert-led content programs inside B2B organizations. Kristen breaks down how tapping into internal expertise creates stronger content, builds trust, and avoids the pitfalls of generic thought leadership.Kristen shares why most content programs stall before they start: too many stakeholders, unclear processes, and a lack of buy-in from non-marketing teams. She explains how to secure early support, set clear expectations, and keep content moving by focusing on preparation and...
2025-10-2034 minTech QualifiedAttributes of a Good Landing PageIn this episode of Tech Qualified, host Baylee Gunnell sits down with Kiyan Klocker to explore what makes a paid landing page work. Kiyan explains why landing pages must focus on a single audience and a single goal, and why sending paid traffic to a homepage usually falls short. Instead, he shares how to reuse strong content from other parts of your website while tailoring each landing page to match the campaign’s purpose and the visitor’s needs.Kiyan walks through the difference between marketing and sales, stressing that marketing should center on helping prospects solve prob...
2025-10-0923 minContent Logistics3-Step Framework to Stop the ScrollIn this episode of Content Logistics, host Baylee Gunnell sits down with Jimi Gibson, Vice President of Brand Communication at Thrive Internet Marketing. They explore how marketers can break through content overload and capture real attention, even as artificial intelligence fuels a constant flood of words online.Jimi shares his “stop the scroll” framework, rooted in the psychology of magic and storytelling. He outlines the importance of building a genuine connection, sparking curiosity, and guiding audiences to a satisfying conclusion. By walking Baylee through a storytelling exercise, Jimi shows how each step triggers a powerful response in the...
2025-10-0644 minTech QualifiedCrafting ABM Messaging That ConvertsIn this episode of Tech Qualified, host Baylee Gunnell sits down with Tristan Pelligrino, Co-Founder at Marketers in Demand. They explore how B2B tech companies can craft offers that cut through the noise and drive real engagement in account-based marketing (ABM).Tristan explains why strong offers start with a deep understanding of customer pain points. He shares the importance of moving beyond generic content and building no-brainer offers that deliver meaningful value—sometimes even quantified as a percentage of the annual contract value. Tristan also stresses the difference between resources and true offers, urging teams to se...
2025-09-2524 minContent LogisticsThe Business Case for Giving Away Your “Secret Sauce”In this episode of Content Logistics, host Baylee Gunnel sits down with David Ebner, President and Founder at Content Workshop. They explore the tension small B2B marketing teams face when deciding whether to gate their content or give away their “secret sauce” for free. David unpacks why trust, not tactics, is at the heart of effective content and how building that trust takes time and a willingness to share real knowledge without always asking for something in return.David explains that people pay for expertise in action—not just for information. He encourages teams to focus less o...
2025-09-2241 minTech QualifiedHow to Create Great Content for B2B TechIn this episode of Tech Qualified, host Baylee Gunnell sits down with Tristan Pelligrino, Co-Founder at Marketers in Demand. They explore how B2B tech companies can build stronger content strategies by focusing first on understanding their ideal customers. Tristan explains that content isn’t just about producing blog posts or white papers—it starts with knowing exactly who you want to reach and what problems they face.Tristan shares why small marketing teams should prioritize real conversations with customers and internal experts. He shows how these discussions reveal the challenges buyers care about and help teams crea...
2025-09-1118 minContent LogisticsWhy YouTube is the Most Underrated B2B Marketing ChannelYouTube isn’t just for gamers, beauty tutorials, or influencers. It’s a powerful search engine and one of the most overlooked tools for businesses. In this episode, host Baylee Gunnell talks with Davis Morgan, a full-time YouTuber with more than 80,000 subscribers, about how brands can win on YouTube without massive budgets.Davis shares his path from marketing professional to creator and explains why companies should treat YouTube less like a billboard and more like a conversation. He outlines the importance of authenticity, showing that even a simple webcam setup and free software can build trust and conn...
2025-09-0842 minTech QualifiedWhy Progress Beats Perfection in MarketingIn this episode of Tech Qualified, host Baylee Gunnell joins Colin Costigan, Head of Accounts at Marketers in Demand, to discuss a common marketing challenge. Many teams want to launch a perfect campaign, but the market demands speed. Colin explains why perfection is unattainable and how teams can shift their thinking.Colin suggests moving from an "architect" to an "engineer" mindset. Instead of endless planning, marketers should build, test, and gather real-world data. He advises treating every launch as a live experiment, not a final exam. This reframes failure as a learning opportunity and removes the pressure...
2025-08-2814 minTech QualifiedKnowing When to Adjust Strategy vs. TacticsMarketers often jump directly into tactics, feeling pressure to show progress. In this episode of Tech Qualified,, Baylee Gunnell and Colin Costigan, Head of Accounts at Marketers in Demand, discuss how to build a stronger marketing foundation. Colin explains that the desire for tangible results and leadership pressure cause teams to skip essential planning.A strong marketing plan starts with a business goal. This "North Star" guides your strategy, which defines who you will target. Only then should you develop tactics like email outreach or social media ads. Every tactic must trace back to the strategy and...
2025-08-1413 minTech QualifiedHow Smart Marketers Build Websites That ConvertBuilding a website can feel overwhelming. In this episode of Tech Qualified, Erin Ham, Account Director at Marketers in Demand, shares a clear roadmap for website strategy. She joins host Baylee Gunnell to discuss why every project must start with a single, defined goal. This foundation guides all future decisions, from content planning to tech stack integration.Erin highlights common pitfalls, including overloaded menus and confusing jargon. She recommends a "five-second test" to ensure visitors immediately understand how you can help them. This means shifting from "selfish content" about your company to customer-centric messaging that solves a...
2025-08-0625 minContent LogisticsHow to Maintain Brand Voice When You’re Creating a Lot of ContentOn this episode of Content Logistics, host Baylee Gunnell speaks with guest Shaheen Samavati, Co-Founder and CEO of VeraContent, to tackle one of content marketing's most significant challenges: maintaining a consistent brand voice while scaling production. VeraContent specializes in content localization across different markets and languages. As teams grow and create more content across multiple channels, achieving consistency becomes increasingly challenging.Shaheen reveals how interactive style guides outperform static documents. Rather than lengthy PDFs that teams ignore, she recommends tools like Grammarly's style guide feature, which provides real-time feedback as writers work. This automated approach ensures consistency...
2025-07-2128 minTech QualifiedHow to Build a Founder-led Content SeriesJustin Brown, co-founder of Marketing in Demand, explains why founder-led content matters more than most executives realize on this episode of Tech Qualified with host Baylee Gunnell. Justin argues that founders bring irreplaceable industry perspectives that employees simply can't match, especially those who've spent decades in their field.The conversation explores three types of founders: those who resist content creation entirely, those who are open but hesitant, and those who fully embrace it. Justin emphasizes that most founders fall into the middle category and need content creation made as simple as possible. He suggests quarterly recordings that...
2025-07-2128 minContent LogisticsHow to Get People to Actually Show Up to Your WebinarWebinars can be a powerful growth channel—or a total flop. In this episode of Content Logistics, Baylee Gunnell sits down with Vicki Stepherson, Executive Producer at Sweet Fish Media, to explain why most B2B webinars fail and what marketers can do differently.Vicki shares a clear framework for running high-performing webinars, from nailing your topic to understanding your audience's pain points. She explains why marketers should commit to at least six events, how to test timing and content, and why title clarity is non-negotiable. The goal? Stop guessing. Start planning with purpose.You’ll a...
2025-06-1042 minContent LogisticsHow to Build a High-Impact Content Strategy With a Limited BudgetOn this episode of Content Logistics, host Baylee Gunnell chats with guest Melissa Popp, Content Marketing Strategist at RicketyRoo Inc., about navigating content strategy with limited budgets. They delve into the common challenges faced by companies of all sizes, from startups to established businesses, when resources are tight. Melissa emphasizes the importance of maximizing the impact of every marketing dollar, particularly for small and medium-sized businesses. She advocates for prioritizing marketing efforts based on potential revenue generation and a laser focus on what truly moves the needle for clients.Challenging conventional wisdom, Melissa suggests that content creation...
2025-05-2654 minContent LogisticsWhy Authenticity Beats Perfection in B2B Video MarketingOn this episode of Content Logistics, host Baylee Gunnell explores authentic B2B video marketing with Chad Fortenberry. Chad, Director of Production at Massive Mission, emphasizes the power of video to build trust and boost conversions. He explains why polished videos aren't always best. Instead, he advocates for genuine storytelling that connects with viewers on an emotional level.Chad highlights the importance of addressing customer pain points and showcasing solutions, rather than just listing product features. He offers practical advice for creating authentic video content, even with limited resources. He also touches on using AI in video...
2025-05-1335 minContent LogisticsAI Can’t Fix Bad Marketing: Why Effectiveness Beats Efficiency Every TimeAI can speed things up. But does it help you sell? In this episode of Content Logistics, Baylee Gunnell sits down with digital strategist Mike Moran to talk about the real metric that matters: effectiveness. With decades of experience in search, content, and AI, Mike pulls back the curtain on why chasing efficiency can quietly sink your marketing.He explains how most B2B teams measure the wrong things—like traffic and rankings—instead of tracking the behaviors that signal buyer intent. Mike shares clear ways to spot if your content is working long before a form fill...
2025-04-2848 minContent LogisticsMastering the Art of Storytelling in B2B MarketingStorytelling isn’t just for novels—it’s the key to standing out in B2B marketing. In this episode of Content Logistics, host Baylee Gunnell sits down with brand strategist and ghostwriter Dana Herra to break down what makes content compelling. Dana shares why positioning matters on LinkedIn, how to develop an authentic voice, and why following every trend won’t get you noticed.They also dive into the biggest mistakes businesses make with content—like overthinking storytelling, obsessing over engagement metrics, and relying too much on AI. Dana explains how to measure success beyond vanity metrics an...
2025-04-1446 minContent LogisticsWhy Rank Tracking is No Longer Enough (And What to Focus on Instead)Search engine optimization has long been anchored to rank tracking, a methodical approach to monitoring keyword positions, optimizing for higher rankings, and using data to demonstrate marketing success. However, Google's recent algorithm updates have fundamentally disrupted traditional tracking tools, creating significant challenges for marketers seeking to measure search positions with their previous level of precision.In this episode of Content Logistics, host Baylee Gunnell engages in an in-depth conversation with Colin Costigan, Account Director at Marketers in Demand. Together, they dissect the evolving landscape of SEO, exploring how AI-driven search behavior, zero-click searches, and Google's dynamic ranking...
2025-03-3140 minContent LogisticsWhat Actually Matters for SEO in a Small Marketing TeamSEO doesn’t have to be complicated. In this episode of Content Logistics, host Baylee Gunnell sits down with Joe Michalowski, Senior Marketing Advisor at Marketers in Demand, to break down the essentials of SEO—without the jargon. They tackle what actually moves the needle, from optimizing content for search engines to structuring pages for better rankings. Joe shares why businesses should focus on writing valuable content first and worry about keywords later.They also discuss the biggest SEO misconceptions, like whether publishing on a strict schedule matters or if more content automatically means better rankings. Joe expl...
2025-03-171h 04Content LogisticsWhy Open and Click Tracking No Longer Matters (And What to Do Instead)Email tracking isn’t what it used to be. Privacy changes, spam filters, and shifting technologies have made open and click rates unreliable. In this episode of Content Logistics, host Baylee Gunnell sits down with Jacob Brain, Director of Operations at Marketers in Demand, to unpack why traditional email metrics are failing—and what marketers should track instead.Jacob explains how email tracking works at a technical level, why Apple’s Mail Privacy Protection and evolving spam filters have disrupted accuracy, and why relying on opens and clicks alone leads to misleading insights. He breaks down alternative ways t...
2025-02-2436 minContent LogisticsFive Key Strategies for Making B2B Videos That Stand OutIn this episode of Content Logistics, host Baylee Gunnell sits down with Lyndsay Cambridge, Director of Jammy Digital, to discuss actionable strategies for creating impactful video content in the B2B space. Lyndsay breaks down her five essential elements for success: consistency, a strong hook, a director, unique storytelling, and sharp editing. She explains how these pillars, when executed well, can transform video content into a powerful tool for driving sales and engagement.Lyndsay shares her insights on the difference between "fame" and "fortune" strategies in content marketing, emphasizing the importance of aligning your approach with business...
2025-02-1041 minContent LogisticsMeasuring the ROI of Your PodcastOn this episode of Content Logistics, Baylee Gunnell dives into the evolving role of podcasts with guest Tristan Pelligrino, co-founder of Marketers in Demand. Tristan challenges the traditional approach of measuring podcast success through downloads and subscribers. Instead, he shares why podcasts should be viewed as dynamic content engines, fueling diverse marketing efforts like blog posts, social media, and video content.Tristan explains how thinking beyond typical metrics unlocks new opportunities to engage with customers and industry leaders. He highlights the value of using podcasts as tools for meaningful conversations, fostering relationships with prospects, customers, and thought...
2025-01-2732 minContent LogisticsNavigating AI Search and Content Creation in 2025On this episode of Content Logistics, Baylee Gunnell talks with David Riggs about the changing world of search and content marketing. David, CEO of Pneuma, shares his expertise on how businesses can thrive in the search economy. He explains how understanding customer intent is key to creating effective content.David discusses the importance of talking directly to customers. He emphasizes learning their language and understanding their buying process. This information helps create content that resonates and converts. He introduces the pillar and pebble content method. Pillar content focuses on core topics, while pebble content supports it by...
2025-01-0645 minContent LogisticsWebinars Aren't Dead: Why They're Still the King of B2B EngagementOn this episode of Content Logistics, Baylee Gunnell welcomes Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, to discuss why webinars remain a powerful B2B engagement tool. Lindsay highlights the interactive nature of webinars, emphasizing their potential for two-way communication and building brand affinity. She discusses how webinars, as a form of virtual event, offer a more engaging video experience compared to standard one-way video content. She advocates for using webinars to foster trust and encourage repeat engagement.Lindsay addresses the challenge of building an audience, particularly in the current digital landscape. She stresses...
2024-12-1944 minContent LogisticsHow to Transform Your Blog Into a SaaS Conversion MachineIn this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome Lashay Lewis, founder of Authority Plug, to unpack the often-overlooked world of bottom-of-funnel (BoFu) content. Lashay dives into the critical role BoFu plays in converting traffic into actionable leads, explaining how many companies miss out by focusing solely on top-of-funnel content. She highlights the common pitfalls, like content and product teams working in silos, that can hinder a seamless customer journey.Lashay shares her process of bridging gaps between product and content teams, fostering cross-functional communication, and creating alignment across departments. She em...
2024-12-0243 minContent LogisticsBuilding a Unified Content StrategyMina Mesbahi, Content Marketing Strategist and Consultant, joins hosts Dallion Durán-Ballén and Baylee Gunnell on this episode of Content Logistics to discuss building a unified content strategy. Mina emphasizes a methodical approach, drawing from her engineering background.She introduces her DDA framework: Direction, Differentiation, and Amplification. This approach helps businesses create a minimum effective content strategy by first identifying core messages and goals before choosing platforms or formats. Mina encourages listeners to ditch the "spaghetti at the wall" method and focus on amplifying what resonates.Mina also challenges traditional content marketing notions like fo...
2024-11-1845 minContent LogisticsStrategies for Expanding into New MarketsIn this episode of Content Logistics, co-hosts Dallion Durán-Ballén and Baylee Gunnell sit down with Emma Blackmore of Emma Blackmore LTD - Fractional Marketing, a fractional CMO with over 15 years of marketing experience across London, New York, and Stockholm. Emma shares insights from her global marketing career, offering practical advice on expanding into new markets—both internationally and domestically.Emma highlights the importance of a well-thought-out market entry strategy, emphasizing the need to adapt brand positioning and messaging to fit local nuances. She discusses the significance of market research, customer segmentation, and scrappy marketing approaches, espe...
2024-11-0440 minContent LogisticsHow to Leverage Market Research to Build Your BrandIn this episode of Content Logistics, hosts Dallion Durán-Ballén and Baylee Gunnel sit down with Sofie Lehrmann, founder of MilkMoo, to discuss the power of market research and maximizing value in B2B SaaS marketing. Sofie shares her approach to "milking the cow" by taking full advantage of a company’s product and market insights to create consistent, high-impact content without unnecessary spend.Sofie dives into the importance of customer-centric strategies, drawing parallels between her experience in B2C with major brands like Chanel and Heineken and how those lessons translate into the B2B worl...
2024-10-2143 minContent LogisticsTapping Into Your C-suite’s Personal Brand To Drive Awareness For Your CompanyIn this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén chat with Ashley Mason, founder of Dash of Social. Ashley shares insights on leveraging C-suite executives’ personal brands for company awareness on LinkedIn.Ashley emphasizes the importance of tapping into executives’ existing networks and using their profiles to amplify company messages. She suggests starting with low-commitment posts and gradually increasing frequency. To create content, Ashley recommends recording conversations with executives and using transcripts for social media posts.The discussion covers practical tips for managing up, setting realistic expectations, and using content buckets...
2024-09-3034 minContent LogisticsHow Landing Pages Can Shorten the B2B Sales CycleIn this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome Tas Bober, Digital Strategy Advisor at Delphinium, to discuss effective strategies for creating high-converting landing pages in B2B SaaS. Tas introduces her "Chipotle Method" for crafting landing pages, emphasizing the importance of understanding the buyer's journey and product features. She explains how to map out the entire buying process, from market overview to product details, and recommends creating 5-9 core landing pages that can be reused and adapted for different campaigns.Tas shares practical tips for improving landing pages, including the va...
2024-09-1648 minContent LogisticsCreating ABM Content That Actually WorksIn this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén interview Taylor Young, Director of Strategic Initiatives at Terminus. The discussion centers around Account-Based Marketing (ABM), emphasizing the importance of aligning marketing and sales teams to execute effective ABM strategies. Taylor, dubbed the "ABM Queen," shares insights on launching successful ABM campaigns, highlighting the significance of understanding one's customer base and creating tailored content that resonates with target accounts.Taylor outlines the three C's of ABM: customer, creative, and content. She stresses that knowing your customer well is crucial for ABM success, as it...
2024-09-0343 minContent LogisticsHow to Get Started with Google Ads as a Small B2B BusinessIn this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén are joined by Jenna Quick from Bellxcel, a seasoned Google Ads expert, to dive into effective strategies for running Google Ads campaigns, especially for small B2B marketers. They begin by discussing the fundamentals of Google Ads, highlighting the importance of targeting the right audience and avoiding common pitfalls. Jenna emphasizes the need for a strategic approach, especially when dealing with limited budgets, and offers practical advice on how to maximize the impact of ad spend.Jenna shares her insights on how to al...
2024-08-1935 minContent LogisticsHow to Automate Content Creation from Any ConversationIn the latest episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén sit down with Anna Burgess Yang of ABY Creative. The discussion centers on maximizing the use of high-quality content through automation, particularly for solo marketers and small teams. Anna shares her innovative approach to ensuring no content goes to waste by repurposing it efficiently.Anna explains the importance of automation in the content creation process. She uses tools like Zapier and ChatGPT to automate repetitive tasks, allowing her to focus on producing valuable content consistently. Her method includes using transcripts from conversations an...
2024-08-0537 minContent LogisticsOur 9 Biggest Content Marketing IcksIn this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome Camille Trent, Director of Content & Community at Teal. Camille, who previously hosted the show, joins as a guest to share her insights on content marketing. The conversation starts with Camille expressing her excitement about the show's continuation and her role as a guest, enjoying the opportunity to discuss content strategies with fellow marketers.The trio dives into their biggest "content icks," highlighting common mistakes and misconceptions in content marketing. Dallion discusses the pitfalls of creating dedicated content rooms for small teams, emphasizing th...
2024-07-1944 minContent LogisticsHow to Create 100 Pieces of (Quality) Content Per WeekIn this episode of Content Logistics, host Camille Trent engages with Stephen Pope on the intricate dance of high-volume content creation and distribution. Stephen underscores the significance of systematizing content production to handle volume without sacrificing quality. He delves into strategies for organizing, producing, and distributing large quantities of content, emphasizing the importance of a structured approach through tools and technologies.They further discuss the challenges of maintaining a consistent and impactful content flow. Stephen shares insights on balancing the creative aspects with logistical necessities, highlighting the role of databases and automation in streamlining processes. The conversation...
2024-01-221h 35Content LogisticsContent Ops PT 2: How to Add & Scale New Content Programs as a Solo MarketerIn this episode of Content Logistics, host Camille Trent welcomes Eric Doty, the content lead at Dock, who shares his insights on SEO and content operations. Their conversation kicks off with Camille expressing excitement about having Eric on the show, citing his previous appearance on the Superpath podcast and his expertise in SEO as key reasons for inviting him.Eric, with his background in SEO and experience as a one-person marketing team for seed-stage startups, discusses the importance of SEO in content strategy. He emphasizes the foundational role of SEO content in the growth and scaling of a co...
2024-01-081h 02Content LogisticsProduct-Led Content: How to Create & Use Brand Messaging in Your Content StrategyIn the latest episode of Content Logistics, host Camille Trent welcomes Qasim Makkani from Adcetera for an insightful conversation on the nuances of marketing and content strategy.The discussion opens with an exploration of the fundamentals of marketing communication. Camille and Qasim dive into the importance of understanding your audience and the art of translating complex messaging documents into effective market strategies. As the episode progresses, Qasim shares his perspective on the challenges and intricacies of branding and messaging in both startup and enterprise environments. He emphasizes the need for a solid positioning foundation, elaborating o...
2023-12-041h 01Content LogisticsWhat NOT to do in your first 30/60/90 days as a new content marketerIn this episode of Content Logistics, host Camille Trent engages with Jess Cook, Head of Content at Lasso, in a deep dive into the first 30, 60, 90 days as a new content leader at a tech startup.The conversation kicks off with Jess sharing her journey from a junior copywriter to a creative director, focusing on B2C brands. The duo then explores the importance of understanding the product, the current content landscape, and customer research in the initial month. Jess emphasizes the need to listen, learn, and not rush into writing or creating.As the discussion...
2023-10-0451 minContent LogisticsAI + Content Marketing: How to automate 75%+ of your podcast processIn this episode of Content Logistics, host Camille Trent dives into a deep discussion with Ramli John from Appcues. They explore the intersection of AI and content marketing, shedding light on how AI can streamline podcast production and save time.The conversation takes a turn toward the practical application of AI in everyday life. They discuss the use of AI tools like Miro for ideation and brainstorming and how these tools can automatically branch out ideas, saving time and effort. They also touch upon the use of AI for creating images and videos and how AI can...
2023-09-2049 minContent Logistics5 levels of research content for B2B SaaSIn this episode of Content Logistics, Camille Trent dives into the world of research content. She outlines five key strategies to leverage research for content creation.Firstly, she discusses the value of Roundup research. It's a level-one strategy but can provide valuable insights and hooks for your product story. Secondly, she explores the classic industry report, emphasizing the importance of mixing quantitative and qualitative data.In the third strategy, Camille introduces the concept of community-led research reports. She emphasizes the importance of unbiased data and the role of surveys in gathering this data. The fourth...
2023-09-0637 minContent LogisticsHow to double your newsletter subscribers in 90 days with Jeremiah RizzoIn this episode of Content Logistics, Jeremiah Rizzo sits down with Camille Trent, Director of Content & Community at PeerSignal & Keyplay. They delve into the art of crafting a compelling newsletter, with Trent sharing her unique approach to data analysis and content creation.Trent emphasizes the importance of understanding the data and finding the story within it. She explains how she breaks down the newsletter into segments, starting with social proof and a recap of the previous week. She also highlights the importance of linking out to related posts, creating a growth loop for the content....
2023-08-091h 02Content LogisticsHow to scale your B2B company newsletter to 25K with Stewart HillhouseIn this episode of Content Logistics, host Camille Trent engages in a deep dive with Stewart Hillhouse, Head of Content at Mutiny. They explore the personal nature of email as a medium, contrasting it with the more public domain of blog posts. Stewart shares his journey into content marketing, which began with launching his podcast and reaching out to marketers for insightful conversations.The discussion pivots to the power of newsletters and the strategies for audience growth. Stewart shares his insights on creating sections within newsletters, making them more digestible and engaging for the readers. He also...
2023-06-0755 minContent LogisticsMailbag: “What if your podcast guest is boring?”In this episode of Content Logistics, host Camille Trent delves into the essential elements of a successful podcast interview, starting with a strong framework for the show and individual episodes. She emphasizes the importance of nailing the premise and having a clear, engaging topic to draw listeners in.Camille also discusses the role of the host as a director and live editor. She shares valuable tips for keeping the podcast on track, including mapping out the story, rephrasing questions, and recapping answers. Camille particularly highlights the significance of being silent, allowing guests to fully express their thoughts...
2023-05-1822 minContent LogisticsHow to create content that speaks to your audience with Tommy WalkerContent creation is hard work, and if you want to start a podcast or create engaging content for your audience, you need to build a strong strategy. However, the most vital thing to remember is that it's all about your audience; so, you need to put yourself in their shoes.In this episode of the Content Logistics podcast, our host Camille Trent welcomes Tommy Walker, the founder of The Content Studio. They talk about the importance of understanding your customer's journey, how you can engage your audience, and why you need to speak to the humanity of...
2023-04-111h 03Content LogisticsHow to create content for hyper-effective ABM campaigns with Corrina OwensAccount-based marketing (ABM) is a strategic approach where you align sales and marketing to bring in new valuable customers. It aims to engage and convert high-value prospects into paying customers. But how do you create content that converts better for ABM campaigns?In this episode of the Content Logistics podcast, our host Camille Trent welcomes Corrina Owens, Sr. Demand Gen Manager at Gong. They talk about how ABM helps marketers elevate their content, why you need to focus on the voice of the customer, and how to lift up your prospects even before they're customers.
2023-04-1155 minContent LogisticsHow content decay delays business growth with Nate TurnerCreating unique content becomes challenging as the business climate and customers' knowledge and preferences change. But, as we established a while ago, we don't expect content creators to reinvent the wheel. Instead, an occasional walk down your blog's ''memory lane'' helps reintroduce old topics, analyze their current performance, and determine where change is necessary. Nate Turner, the CEO & co-founder of Ten Speed, joins us in this episode of Content Logistics to discuss the causes and consequences of content decay and how companies should deal with it to prevent it from hurting their growth.
2023-03-1549 minContent LogisticsHow to recession-proof your marketing with owned content featuring Anthony KennadaIn this podcast episode, we discuss the impact of the ongoing recession on content teams, which are often the first to face budget cuts. Many companies perceive content teams as dispensable, but our guest, Anthony Kennada of AudiencePlus, argues that content is essential for marketing success. As Kennada puts it, "Without content, there is no marketing. Content is the flywheel that makes marketing happen."Anthony explains why companies should keep their content teams, emphasizing their role in content distribution. He also discusses the shift in consumer behavior and how people consume content. According to current trends, as...
2023-03-0149 minContent LogisticsHow to build an integrated content marketing engine for your SaaS platform with Ashley FausIntegrated marketing is a strategy for delivering a unified message across all the marketing channels your brand uses. It lets businesses have a cohesive narrative about their brand and have a significant impact with their campaigns. And with an integrated marketing strategy, you can deliver mixed media messages or communicate in an independent voice. But marketing across multiple channels is also a challenge. The more you use, the more difficult it becomes to ensure message consistency. Given the complexity of digital marketing channels, integrated marketing usually requires focused planning and effort, and that's where an integrated marketing s...
2023-02-1559 minContent LogisticsLearning how audience research makes your marketing team more sustainable with Amanda NatividadContent marketing is a strategy to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And if you want to stand out from the competition, you can create branded content that helps illustrate your company's point of view and evokes an emotional response from your audience. But you need to know your audience for this strategy to succeed. If you don't understand your ICP and audience, you won't know how to go to market and how to build a better product. So, you need to know what your audience w...
2023-02-0147 minContent LogisticsHow B2B SaaS Companies Can Benefit From Becoming Media Companies with Melissa Rosenthal''Every B2B SaaS company should be a media company,'' says Melissa Rosenthal, the Chief Creative Officer at ClickUp and our guest on this episode of Content Logistics. In this episode, host Camille Trent sits down with Melissa to discuss the importance of B2B SaaS companies operating as media companies. Melissa emphasizes that by creating targeted content and building long-term connections with their audience, B2B SaaS companies can drive significant business growth. She also highlights the benefits of producing evergreen content, which can save time and resources in the long term.Throughout t...
2023-01-1846 minContent LogisticsHow to write & launch a book for your SaaS or consulting business with Diego PinedaWriting a book seems like a daunting task, and it definitely requires a lot of hard work and patience. But the sooner you start writing, the better you'll eventually become.In this episode of the Content Logistics podcast, our host Camille Trent welcomes Diego Pineda, an author and a content marketing manager at Dooly. Diego is also a published author with a rich portfolio of fiction and nonfiction books. Camille and Diego chat about why you need to write about frameworks, not ideas; testing your ideas online; and the importance of gaining insight into your audience.
2022-12-1447 minContent LogisticsHow to evaluate content marketing job opportunitiesThe job market is extremely hot right now, and many people are looking to build their careers and shift into better roles. But how do you evaluate different content marketing job opportunities to make sure you pick the best one? In this episode of the Content Logistics podcast, our host Camille Trent talks about the most vital factors to consider when evaluating your career path. She shares some tips for understanding whether a specific role or a company is the right choice for you.
2022-11-3036 minContent LogisticsHow to Build & Scale a Modern Content Team at a SaaS Startup with Mark KilensContent marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And in a saturated market, content marketing can help brands stand out from the competition and reach audiences, adding value by providing informative and engaging content to drive brand awareness, loyalty, and ultimately, sales.But content marketing is not static, and it doesn't look the same now as it did ten years ago — just as it won't look the same in ten years. Today, content marketing comes in the form of websites, social media, podcasts, bl...
2022-11-1637 minContent LogisticsHow to gather, organize, and use reviews in your conversion copy with Nick Bennett and Jay DesaiCustomer reviews are a great way to get valuable customer insights. And they are the best way to improve your product offering.Customer reviews are also a powerful form of social proof that can help you strengthen your brand image and better position yourself in the market.In this episode of the Content Logistics podcast, our host Camille Trent welcomes Nick Bennett and Jay Desai. Nick is the director of evangelism and customer marketing at Alyce, and Jay is the head of marketing at Captivate Talent. They talk about leveraging customer reviews as social proof...
2022-11-0237 minContent LogisticsHow to run community-led SEO at scale with John BoniniDeveloping an effective content strategy is a top priority for a lot of marketing teams. And marketers have to constantly stay up to speed with algorithm changes in order to rank their best content.But if you monitor the algorithm too closely and don’t pay attention to your customers’ questions, then your content may miss the mark (i.e., won’t lead to revenue).And that’s where a community-led content marketing strategy comes in. This type of strategy can help your team balance SEO requirements and customer questions.In this episode of Conte...
2022-10-1246 minContent LogisticsAre eBooks really dead? — featuring Marc Thomas“Ungate all of your content. Provide all of your content for free without even asking for an email address.” But this advice is easier said than done.Ultimately, companies must create content to build awareness and drive growth. And SaaS companies have to articulate the value of their solution through content. But while some may profit from offering all of their content for “free”, others may need to use gated assets to meet their specific goalsSo is gated content really dead? Or is there a place for it?In this episode o...
2022-09-2147 minContent Logistics3 types of communities for your SaaS company (and how to build them) Joel PrimackLately, we've witnessed the rise of community-led growth — a go-to-market strategy that relies on the impact, influence, and inputs from a strong, supportive community as the main lever for product and business growth. And having a strong community creates a win-win situation for your users and your business. But many have difficulties creating a good community because they do not understand what it means. If you really don't understand your customer or your audience, you're probably not going to be able to create a good community because a community is not just a place; it's much more tha...
2022-08-1739 minContent LogisticsContent-Market Fit: How to create the right content strategy for your GTM with Ryan LawContent marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And it can be one of the most effective tools to help businesses grow.But not all companies are successful at creating a content marketing strategy. Some often focus too much on tactics and not enough on strategy, while others target too broad an audience. Also, the fact that different types of companies should have different marketing strategies is ignored.Fortunately, there are content marketing agencies that strive to create the best content f...
2022-07-1351 minContent LogisticsContent Career Paths: How to choose the right content marketing career for youCompanies create content in various formats, including text, audio, and video. But there’s no such thing as one-size-fits-all in terms of content strategy. Therefore, companies that acknowledge the importance of content marketing (more and more do, especially in the tech space) put a lot of thought into creating a high-quality content team that thinks out of the box. However, that’s easier said than done as content evolves, and companies must stay on top of trends to stay relevant and meet customers’ needs. Fortunately, many successful content creators/team members like Bridget Poetker and Brendan Hufford are wil...
2022-06-2253 minContent LogisticsWhich Off-Page SEO Activities are Worth the Effort featuring Jeremy MoserOrganic traffic is essential to online strategy, and so it's the primary goal of many companies that implement a digital system to acquire customers.To this end, companies strive to create good content to reach the right audience through their digital channels. But it's not enough to have amazing content; people have to see it. Even large brands have to focus on building links to better their search ranking.That is why there are companies that do off-site SEO work that could improve your search presence and contribute to your brand image. One of them...
2022-05-1739 minContent LogisticsHow to turn a small-budget contest into 130 pieces of UGC content with Benyamin EliasMarketing offers plenty of room for creativity and innovation. It's a perfect opportunity to expand your brand's visibility and develop customer loyalty. But if you want to make the most out of a marketing campaign, you need to keep the bigger picture in mind.In this episode of the Content Logistics podcast, host Camille Trent welcomes Benyamin Elias, the Director of Growth Marketing at Podia. They talk about Podia's latest creator fellowship campaign, the benefits of running such a buzz-worthy program, and how to generate original content from marketing campaigns.
2022-04-2745 minContent LogisticsHow to drive 50k website clicks a day with Steve TothWebsite optimization, which primarily involves changing the content and HTML code, is used to improve a site’s overall ranking. But for most businesses, it's challenging to find untapped opportunities in today’s highly competitive SERPs. In this episode of Content Logistics, Camille Trent welcomes Steve Toth, SEO advisor and the former SEO Manager at FreshBooks. Camille and Steve get into how to grow your website from 0 to 50k clicks per day. And they talked about the importance of using Google tools, Chrome extensions, SEO tools (SEO Minion and Ahrefs), keyword clustering tools, and text tools.
2022-04-0744 minContent Logistics4 must-have skills to build an in-house content engine with Chris Walker of Refine LabsA lot of brands are telling stories that are only relevant to customers ten years ago. To be on top of your content game now, you have to iterate and control the delivery of your content. Many companies write blogs that nobody ever sees. That's because they probably do not own their content or distribution. But what if they have it all but still don’t have a content engine that works? How should they expand distribution and make buyers believe in their content? In this episode of Content Logistics, our host Camille Trent welcomes Chri...
2022-03-2344 minContent LogisticsHow to fast-track your content strategy with pillar pages featuring James SchererContent marketing is a key component to your overall marketing strategy. And getting your content in the right hands is always a challenge. But most businesses really struggle with creating content that will rank high in SERPs.Therefore, companies must invest more time — not just money — to determine how to create content that will bring value to their target audience, promote their brand without being too pushy, and follow SEO rules (even though they are constantly changing). In this episode of Content Logistics, our host Camille Trent chats with James Scherer, the VP of Growth at Co...
2022-03-0249 min
The My Practice My Business Dental Podcast5 Things Your Dental Office Is Doing WrongSend us a text"The title may sound harsh, but after working with hundreds of dental offices, we’ve discovered that nearly every office does the same things that negatively affect the practice. These actions ultimately decrease revenue, patient retention and employee satisfaction. The worst part, many of the things we will mention have been preached in dentistry for YEARS. So, we can’t really blame you, but we can help “change you” for the better!"Baylee GunnellMarketing DirectorMy Practice My BusinessSupport the show
2022-02-2121 minContent LogisticsHow to 6x your LinkedIn following (while maintaining your standards & sanity) in a year with Zoë HartsfieldIf you’re in marketing and sales, you’re on LinkedIn. And most professionals use it in the most meaningful way, giving their best to help people solve problems, learn a new skill, or find a new job.But marketers, especially those who have just started their careers, sometimes feel insecure when posting on LinkedIn. They often forget that they're experts in terms of their experience and that they have more authority to speak on things they know more about than anyone else.In the new episode of Content Logistics, Camille Trent welcomes her ex-coworker, Zoë...
2022-02-0940 minContent LogisticsWhy your keyword-led SEO strategy isn't working (and what to do instead) with Eli SchwartzProduct-led SEO is a next-level SEO strategy that can help companies attract a larger audience and add more visibility to their products. And it is a pretty efficient technique that focuses more on revenue instead of rankings. After all, that's what SEO is all about.But product-led SEO doesn't work for everyone. So, instead of investing in product-led SEO, local businesses should stick with Google My Business profiles and Yelp pages since these channels can help owners attract the right audience more efficiently.In this episode of Content Logistics, Camille Trent welcomes Eli Schwartz, a...
2022-01-1946 minContent LogisticsHow to launch a media-level newsletter, not just another marketing email with Ashley GuttusoIf you want your company to grow, you need to have a strong online presence. In order to do so, you need a well-thought-out content strategy. But creating a plan that drives success includes having a team of professionals experienced in connecting with your ideal customer across different platforms.We all use email as the primary channel for business communication, but many now believe email is not an effective way to connect with your audience. However, most people are subscribed to at least one newsletter and it’s still a marketing tool worth considering.In th...
2022-01-0550 minContent LogisticsHow to win more B2B accounts using...TikTok?! featuring Stephen PopeBuilding an online presence involves identifying your ideal customer, creating appealing content, and hanging out where your audience is located. But, that is easier said than done because many companies, especially B2B, question whether they should be using platforms such as TikTok.So, for all the B2B marketers out there, our guest Stephen Pope has some pretty valuable advice. First, don't overthink it. If you are on TikTok, so are your customers, for sure. Second, TikTok is not just about people dancing. Yes, it revolves around entertainment, but who says entertaining content cannot be educational...
2021-12-2142 minContent LogisticsThe secret to creating customer stories people actually like featuring Andrei FajiCustomer happiness is key to the success of every business. And many SaaS companies pride themselves on putting the customer first and prioritizing customer experience over other aspects of the business.But how many of them actually hear what their customers are saying? The time has come to put the spotlight on customer stories.In this episode of the Content Logistics podcast, our host Camille Trent welcomes Andrei Faji, the Director of Engagement Marketing at PandaDoc. They get into the incredible value of customer stories, the difference between customer stories and case studies, and how...
2021-12-0145 minContent LogisticsHow to get the most out of your chatbot with Brendan HuffordA chatbot has become an indispensable marketing tool for SaaS and software companies. And it can benefit your business in many different ways, from engaging your customers to helping you gain a better understanding of their pain points and needs.But still, most companies fail to employ chatbots effectively. As a result, their chatbots come off as too pushy, incomplete, or irritating. You can easily avoid these rookie mistakes and use chatbots to your advantage.In this episode of the Content Logistics podcast, our host Camille Trent welcomes Brendan Hufford, the Founder of Growth Sprints...
2021-11-0346 minContent LogisticsHow to create a high-quality research report with Erin BalsaWriting high-quality blog posts requires talent and top-notch research skills. But, unfortunately, many writers lack the basic knowledge of what it takes to do proper research. As a result, we have the internet packed with articles providing inaccurate or outdated information. Therefore, in order to eradicate this practice, managers need to educate their writers on how to look for reliable information sources and adequately implement collected data into their work. Otherwise, they can cause the company to lose customers' trust because of low-quality content published on their websites. In today's episode of Content Logistics, our ho...
2021-10-2149 minContent LogisticsHow to grow acquisition by 300% in 5 months with SEO featuring Josh SpilkerCompanies, especially startups, need marketing to attract audiences and promote their products or services. But startups often don't have enough resources to try paid social advertising or invest in more comprehensive marketing campaigns. So is there a viable marketing solution for seed-stage companies?Aside from well-thought-out SEO strategies, startups can benefit from middle-of-funnel content approaches. When focusing on the middle, it can help companies accomplish a few objectives, including raising awareness around their products. Some of the best middle-of-funnel content examples are comparison guides, templates, and other similar pieces.In this episode of Content Logistics...
2021-10-0654 minContent LogisticsHow to get the most out of your freelancer partnerships with Brooklin NashThere are more and more companies that are deciding to work with freelancers instead of traditional full-time employees. And we can expect the need for freelancers to continue to grow even in the years to come. It's pretty obvious why this partnership model is so appealing to both businesses and contractors: greater independence and flexibility are just some of the perks.But anyone that has either been a freelancer or hired one knows it's not all rainbows and unicorns. Just like any business relationship, freelancing demands hard work, time, and dedication. And it requires a commitment on...
2021-09-2242 minContent LogisticsHow to set up an effective webinar strategy and give your audience what they want with Ashley LevesqueWebinars have been in the marketing toolbox for quite a long time. And, if used appropriately, they can be used in every stage of your entire marketing funnel.But most brands today don’t know how to set up an effective webinar strategy and give their audience exactly what they want. Marketers are instead relying upon antiquated tactics and are missing out on a big opportunity to connect with customers.In this episode of Content Logistics, Camille Trent welcomes Ashley Levesque, the VP of Marketing at Banzai, a modern event platform that empowers marketers to pr...
2021-09-0949 minContent LogisticsHow to create product-led content that converts with Fio DossettoProduct-led content can be an essential part of your marketing strategy if you’re looking to build trustworthy and long-term relationships with your clients. And it’s the best way to present your product without coming off like a sales pitch. However, if you want to create high-quality product-led content, you'll not only need a top-notch writer, you'll also need someone who knows your product.In this episode of Content Logistics, Fio Dossetto, the Editorial Lead at Wildbit, joins our host, Camille Trent, to discuss the secrets behind crafting product-led content. Fio starts by giving a pretty inte...
2021-08-2547 minContent LogisticsHow to create a scalable landing page program with Alina BennyYou won’t see the benefits of content creation right away...it takes time. In this episode of Content Logistics, Alina Benny talks about her experience as a content lead at Nextiva and points out the most important steps every aspiring writer should take to succeed.During Camille's and Alina's conversation, we get an inside look into what makes content fresh and how a team approaches content creation, organic search, and lead generation. Besides that, Alina shares her experience in leading a team of content creators and pinpoints the priorities involved when scaling out a content program.
2021-08-1159 minContent LogisticsBuilding a template library that drives over 30% of acquisition with Hiba AminGoogle Docs and Microsoft Office might offer some of the most popular agenda templates out there, but they’re basic and not suitable for specific industries. And Hypercontext saw an opportunity to capitalize on this gap. The company decided to develop specific agenda templates and created an entire library for marketers, engineers, and sales teams. In this episode, Camille Trent chats with Hiba Amin, the Senior Marketing Manager at Hypercontext. Hiba discusses the benefits of producing a series of popular templates tailored to first-time managers, engineers, and sales teams. According to her, the Hypercontext agenda template library suc...
2021-07-2844 minContent LogisticsHow to launch a B2B influencer campaign with Jay DesaiWhat is influencer marketing all about? How can you build quality relationships with influencers? And is B2B influencer marketing the same as B2C? If you've asked yourself any of these questions before, prepare yourself to finally get some of those answers from Jay Desai. Jay is the Founder of Swpely, a tool for saving, curating, and sharing modern content on the internet. He decided to build Swpely as a new, better solution that makes it easier to save the best ideas online as well as make ideas more actionable. Jay has a rich background in B...
2021-07-1445 minContent LogisticsUnderstand when to create new content and refresh old content with Justin Simon"Everything's content," says Justin Simon, the Global SEO and Content Lead at TechSmith. Justin and host Camille Trent discuss the differences between creating content and repurposing older content. Justin explains how most content teams are under constant pressure with trying to "reinvent the wheel" and are directed towards new content initiatives. But the truth is, there's so much space for improving the old pieces already out in the world. As Oscar Wild once said, "You can't be overdressed or overeducated." It's the same with the audience. The audience is an ever-growing category, so there's no danger of o...
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