Shows
Shark TheoryBuilding Your Personal Brand with Integrity and ConsistencyIn this episode of Shark Theory, host Baylor Barbee delves into the significance of personal branding, using a recent experience at a golf tournament to illustrate his points. While reflecting on the event hosted by Landon Ledford, owner of Double L Brands, Baylor underscores how a brand is more than just a logo—it's a representation of one's actions, consistency, and integrity. Baylor discusses the impact of branding through the historical Coca-Cola and Pepsi taste-test battle, highlighting the emotional connections that brands evoke. He emphasizes the importance of personal branding, urging listeners to evaluate what their name si...2024-10-2806 min
Shark Theory13: People Helpin People ft. Landon LedfordHave you ever experienced a tragedy in your life or business that had you questioning why or even If you should get up and try again? Today, I’m joined by Founder and Fractional CMO of Double L Brands, Landon Ledford, on the topic of People Helping People despite the adversities life throws at you. On this episode, we’ll cover: The Importance of Pivoting when your path isn’t working Why Purpose is more important than Luxury Why gradual improvement is greater than quick success How maintaining a “people helpin people” mentality can accelerate your life The i...2018-05-2527 min