Shows
Choosing Leadership with Sumit GuptaLeadership Journeys [149] - Sharat Potharaju - "Micromanage the process, not the person"This is the Leadership Journey series on the Choosing Leadership Podcast.I believe we all have a lot to learn from each other's stories - of where we started, where we are now, and our successes and struggles on the way. With this series of interviews, my attempt is to give leaders an opportunity to share their stories and for all of us to learn from their generous sharing. If you know a leader whom you would like to see celebrated on the show, please send me a message on LinkedIn with their name.Dive...
2023-12-1839 min
Leadership Is Changing524: Micromanage the Process Not the Person - Sharat PotharajuHow does one navigate the shift from the structured world of investment banking to the tumultuous seas of entrepreneurship, where leading with purpose and empowering teams is the new compass for success?In this episode, Denis welcomes Sharat Potharaju, the co-founder and CEO of Beaconstac, responsible for crafting the overall strategy and execution. Sharat shares his journey from investment banker to entrepreneur. He explores how leadership has changed in the wake of a new era focused on purpose-driven leadership and empowering employees to make decisions. Sharat discusses the highs and lows of becoming an entrepreneur, how to...
2023-11-1230 min
Founder ThesisThe offline call to action platform | Sharat Potharaju @ BeaconstacUniqode (formerly Beaconstac) is revolutionizing e-commerce engagement with its unique, smart QR code platform. Sharat talks about their long journey of making pivots, finding product-market fit and building a truly global SaaS business out of India. This episode is a must-listen for learning how to scale up a SaaS business globally without burning a ton of cash.Read the text version of the episode here.Read more about Beaconstac:-1.Facilitating Connections Through QR Codes2.QR codes and the future of marketing3.How Beaconstac’s founders failed for a de...
2023-09-221h 09
Daily Business NewsFriday September 15th, 2023: Databricks secures $500M funding, entrepreneurial growth surge, QR code tips & moreDatabricks secures $500M funding, US sees surge in entrepreneurial growth, Cargill sells stake in Russian grain terminal, High Tide launches cannabis insights publication, Beaconstac CEO shares tips for QR code usage, European Central Bank raises deposit rate, Canada's startup visa attracts US immigrants, QSR traffic declines compared to 2019, Abcam founder opposes $5.7B acquisition by Danaher.
2023-09-1505 min
The Thoughtful Entrepreneur1628 - Connecting the Real World and the Digital World with Beaconstac's Sharat PotharajuIn this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder & CEO of Beaconstac, Sharat Potharaju. Sharat Potharaju shared Beaconstac's vision of connecting the physical and digital worlds. Their primary tool? QR codes. These simple yet powerful codes are the core technology behind many large brands and businesses that use Beaconstac's platform to deploy innovative marketing techniques.These codes have been around since the 90s, initially used for supply chain purposes. However, they experienced a renaissance about ten years ago when iOS and Android made it easier to scan QR codes u...
2023-08-0520 min
CommerceTalk（コマーストーク）#27 【資金調達NEWS】Amazonグロース支援SaaSロールアップThreecolts、QRコードの生成・管理PFBeaconstacの紹介今回は、Amazonグロース支援SaaSやQRコードPFについて語ります！
エンディングでは、いつも．の直近ニュースや大久保さんのお買い物事情についてもお話しています。お聞き逃しなく！
【🎤スピーカー】
New Commerce Ventures株式会社 代表取締役 大久保洸平
株式会社いつも 取締役副社長 望月智之
【🏢紹介企業】
Amazonグロース支援SaaSロールアップ「Threecolts」：90Mドル調達／累計90Mドル（英国/Series A）
QRコードの生成・管理PF「Beaconstac」：25Mドル調達／累計25Mドル（米国/Series A）
【🎧目次】
0:00:00 OP： いつも．のニュースリリースについて
0:02:03 「Threecolts」の話
0:05:07 「Beaconstac」の話
0:07:24 ED：大久保さんの最近のお買い物事情「角上魚類」
【💻編集】
コマースチャンネル
株式会社いつも
2023-04-1109 min
Viral Solutions PodcastQR Code Marketing: How to Make the Most of This Technology (made with Spreaker)QR codes have been around for over a decade, but they have only recently started to gain traction in mainstream society. They are becoming increasingly popular as people become more aware of them and learn how to use them. This is largely due to the COVID-19 pandemic, which has forced many businesses to reevaluate their marketing strategies. But how does QR code marketing affect your business? QR codes offer ahttps://blog.beaconstac.com/2021/02/qr-code-business-ideas/, from directing people to fill out a form (such as for a quote or contact request) to displaying a restaurant menu. They allow easy access to...
2023-03-0108 min
TechGraph BriefingsRavi Pratap Maddimsetty: Indian SaaS Industry expects reforms in Budget 2023 to compete globallyThe software-as-a-service (SaaS) industry in India has seen tremendous growth in recent years, with the sector expanding by over three times. This is according to Ravi Pratap Maddimsetty, Co-founder of Beaconstac, who believes the Indian SaaS ecosystem is ready to compete on a global level.
In a recent statement, Maddimsetty stated that the upcoming budget is an opportunity for the Indian SaaS industry to receive support from the government to help it compete on a global scale. He added that the industry needs easier access to capital and talent in order to be able to compete with...
2023-01-3101 min
The Retail Perch83. Interview with Sharat Potharaju of BeaconstacThis week on The Retail Perch, Shekar and Gary welcome their first guest from India, Sharat Potharaju. Sharat is the Co-Founder & CEO of Beaconstac. Beaconstac generates QR codes, makes templated landing pages, and facilitates engagement with QR codes. Sharat explains his steps in problem-solving for Beaconstac and connecting the physical and digital world, the importance and future of QR codes in the retail industry, and so much more.
2022-12-1937 min
Evolving Your WorkplaceThe rise of the QR code, with Beaconstac’s Ravi MaddimsettyWhen Ravi Maddimsetty began his start-up he had a vision of connecting the physical with the digital to help businesses engage with customers – not necessarily through QR code technology. But after trial and error, Ravi and his co-founder Sharat knew QR codes were the technology they had been looking for. Today their company, “Beaconstac” employs over 60 people and has worked with brands such as Pepsi and Amazon.Ravi and Sharat grew up together in the same city in India. And after both moving to the US decades later, they wound up being roommates in New York Ci...
2022-12-0849 min
AutomationTownS02E05 | For When You Need A QR CodeOkay okay okay hear me out: printing automation. No come back, it’ll be good, I swear.Instead of covering something people want to talk about, Chad & Jason cover printers, and how to build them into your cloud Zapier or Make workflows. Why is that a thing that exists? Why is it a tool you should still have in your toolbelt? Why are you 5 sentences deep into a podcast episode description?The boys also meet Buzz McTompkins, the head of 104.3 TheBuzz, Stuart from Radio Shack calls in with another embarrassing question and we automate a pr...
2022-09-0333 min
Restauranttopia: A Show for Local Independent RestaurantsHow to Use QR Codes in Your Restaurant Episode 123 How to Use QR Codes in Your Restaurant https://restauranttopia.com/episode-123-how-to-use-qr-codes-in-your-restaurant/ If you're looking for the best free QR Code generators for your restaurant, below are five trusted and highly recommended QR code generators. Google Chrome – How to share a webpage with a QR Code using Chrome. Beaconstac QR Code Generator Flowcode QR Tiger CARA BAKER VP of Business Development Local & Turtle 9301 Solar Drive, Tampa, FL 33619 www.localturtlefoods.com https://www.linkedin.com/in/cara-baker-72ba1258...
2022-08-2010 min
科技開麥拉【MIC FORUM EP2】突破 精選集_ MarTech創新應用分析MarTech將驅動未來行銷策略改變，本集由MIC產業分析師王琬昀，分享Cooler Screens、HERO、Beaconstac、Happy Returns、Yotpo、微軟等國際大廠，在MarTech技術上的創新應用案例。 ※如需索取本集精選簡報摘要~歡迎來信至MIC會員服務中心 (members@micmail.iii.org.tw) 本集講者：王琬昀 / MIC資深產業分析師 專長領域：新創育成、企業創投 推薦產業研究資料庫：媒體科技趨勢、數位生活型態與需求 留言告訴我你對這一集的想法： https://open.firstory.me/story/cl0g0n1an4iq20892tl7nak6l?m=comment Powered by Firstory Hosting
2022-03-0716 min
Hello DTCMastering Mini Billboard OOH Campaigns with TerriYou’ve heard about Direct-to-consumer businesses.
Now, say hello to the Direct-to-dog brand. Jinx is a canine nutrition brand that made headlines with its unique billboards aimed at dogs. With D2C brands around the world experimenting with Out-Of-Home advertising, Jinx’s billboards offer a fresh perspective on what can be achieved with OOH advertising.
On Episode 9 of Hello DTC presented by Beaconstac, we chat with Terri Rockovich, Co-Founder and CEO of Jinx, as she tells us just how they came up with their unique OOH advertisements for our canine friends.
In this episod...
2021-09-0232 min
Hello DTCBuilding a plant-based DTC brand from the ground up with Luis MejiaWith flexitarians and vegans scooping up a bigger chunk of the food industry by the day, CPG brands across the world are competing for a spot in the plant-based segment.
In such a competitive industry, how can a D2C business carve a niche for itself and build a growing customer base?
On Episode 8 of Hello DTC presented by Beaconstac, we speak to Luis Mejia, Head of Strategy & Growth Operations at Heartbest Foods about his experiences growing a DTC brand in the plant-based food category.
In this episode, we discuss:
The growth...
2021-08-1148 min
Hello DTCBuilding a relatable brand narrative with MattCreating a sense of relatability among consumers is crucial if you are to thrive as a D2C brand.
Building a brand narrative that consumers can identify with is the first step to becoming a household DTC brand.
But just how do you craft a brand narrative that pulls in more loyal customers?
How can a direct-to-consumer business create a narrative that builds a community?
In this episode of Hello DTC presented by Beaconstac, we chat with Matt Mullenax, Co-founder, and CEO at Huron grooming products, as he tells us his...
2021-08-0432 min
Hello DTCBuilding an atypical broad but high intent SEO model for DTC brands with MarquisIs investing in SEO more important than investing in setting up physical stores?
Data definitely suggests so!
A recent study by Search Engine Journal showed that while Google was the second acquisition channel for DTC brands, physical stores were far away at the 5th position.
Marquis Matson, VP Growth and Community of Sozy, has elevated the comfortable clothing brand by DOUBLING their website traffic in just six months
On this episode of Hello DTC presented by Beaconstac, Marquis, and Monika discuss:
- The purpose of having a blog for...
2021-07-2325 min
Hello DTCCreating memorable moments for the customers with Eli WeissEmpathy and compassion towards customers and their needs help build a community of loyal customers.
This, in the right essence, is what building a customer-centric brand means. CX alone could become a channel that drives 1200% growth.
Eli Weiss, Director of CX and retention at Olipop talks about a CX-first mindset and what humanizing customer experience actually means.
On this episode of Hello DTC presented by Beaconstac, Eli, and Monika discuss:
SMS as a channel to build a community
Customer experience touchpoints, starting from point-of-discovery to website and packaging
Subscription model for DTC...
2021-07-1442 min
Hello DTCUsing customer feedback to build a better DTC solution with Samriddh DasguptaNew-age DTC brands have changed the way products are built - They build solutions, not products.
They are building solutions to customer problems and not just launching new products with brighter packaging.
Samriddh Dasgupta, VP marketing at Bombay Shaving Company dissects the process of building a product with customer feedback.
On this episode of Hello DTC presented by Beaconstac, Samriddh, and Monika discuss:
Limitations of customer feedback from social media
Dependable sources of customer feedback
Deriving objective insights from subjective feedback
The 7P model at Bombay Shaving Company
2021-06-3046 min
Hello DTCBuilding a 100,000 customer base in a brand-new category with Chris MeadeBuilding a brand is challenging. But, building a brand in a category that doesn’t exist is a NIGHTMARE.
But that’s the fun part of the entrepreneurial journey!
Chris Meade, co-founder, and CMO of CROSSNET, came up with the simplest yet smartest way of getting the initial customers.
He went on to build the fastest-growing sporting goods company on the planet.
The company sold over 100,000 (and counting) 4-way volleyball net across the world and is available in all big-box retailers in the United States.
On this episode of Hell...
2021-06-2330 min
Hello DTCA Playbook For Becoming A Cult-Favorite DTC Fashion BrandIs this an era of celebrity-backed CPG brands?
For sure.
Informed by years of building their personal brands and inclination towards an idea, celebrities are taking a seat in board room tables.
However, is that sufficient to become a cult-favorite brand?
Not at all.
Amuthan Rajendran, the growth leader at Wrogn, discusses what it takes to build and scale a fashion DTC brand.
Wrogn is an early adopter of DTC & online commerce in India. Wrogn soon became a cult-favorite fashion and apparel brand in India.
...
2021-06-1735 min
Hello DTCBuilding A Sustainable DTC Model For Retail-First CPG BrandsBig CPG brands like Unilever & Heinz have been making incremental investments in building DTC models for years.
But with the current crisis, what was on the back burner is now brought to a boil.
And it is certainly not easy.
Traditionally, the bigger the brand, the higher the number of shelves it holds in supermarkets.
Our guest speaker, Amy Zhao has worked with two such brands - The Kraft Heinz Company and Newell Brands
She tells us all about building a sustainable DTC model for retail-first CPG brands in...
2021-06-0919 min
Hello DTCTeaserIntroducing the Hello DTC podcast presented by Beaconstac!
Where global experts discuss -
launching DTC initiatives 🚀
scaling with them 📈
feasible DTC strategies for CPG brands 🎗️
Champions from consumer brands reveal their secret sauce for growth 🤫
and YOU become a smarter marketer!
2021-06-0300 min