Shows
Marketing with Russ... aka #RussSelfieMarketing with Russ...aka #RussSelfie, Ep. 526, with Beatrice GutknechtWhat makes you shine in a crowded market? What unique aspect of your identity lingers in people's minds? Discover the magic ✨! Please join us next week on Marketing with Russ…aka #RussSelfie, Episode 526June 19, Thursday, 8am PacificFeaturing Beatrice Gutknecht Beatrice is the Founder and Brand Strategy Consultant atBADASSERY by B, providing badass brand strategy services for service-based SMBs that will differentiate their brand from competitors and streamline their marketing efforts to reach and convert their target audience effectively. Shehosts the show “The Art of Br...2025-06-2330 min
The RebelRebel PodcastBadass by Design with Beatrice Gutknecht“You’re not going to be persecuted for doing things differently.” In this episode, Michael Dargie connects with Beatrice Gutknecht, a brand strategist, former hotel manager, and founder of Badass Reby B. Now based in Valencia, Spain after a decade in Myanmar—including living through a military coup—Beatrice is helping people badass their brands by doing the exact opposite of what the world expects. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world. Beatrice opens up about the personal journey that shaped her...2025-06-1831 min
The Best You - A Coaching PodcastRebranding with Beatrice GutknechtSend us a textFor this episode I’m joined by brand strategy consultant, Beatrice Gutknecht, who discusses her thoughts and experiences on the topic of rebranding.In a world where fitting in is often the norm, Beatrice’s 'Why' is to challenge that norm and emphasize the importance of doing what's true to oneself rather than what society expects. And that's what she brings to everything she does.Beatrice works with established service-based B2B businesses who want to shake things up to become the obvious ones in their industry. And it's abou...2025-05-0650 min
You're Worthless. Read that again. The Juxtaposition of Your Very SoulThe Brand Therapist: Beatrice Gutknecht's Unique ApproachSummaryIn this engaging conversation, Beatrice Gutknecht shares her journey from a vibrant childhood filled with creativity to a challenging adulthood marked by personal loss and political upheaval. She discusses how these experiences shaped her decision to embrace entrepreneurship and her unique approach to brand strategy, emphasizing the importance of authenticity and resilience in business. Beatrice's story is a testament to the power of self-discovery and the courage to pursue one's passions despite societal pressures. In this conversation, Beatrice Gutknecht and Nicolette explore the multifaceted nature of branding, emphasizing the importance of essence, emotional...2025-04-121h 11
Tea Time With Tech Marketing LeadersBeatrice Gutknecht: f*ck rebranding. Instead, Craft Unique Identities that beg customers for more.What do a military coup, personal loss, and the fierce world of branding have in common? They’ve all shaped Beatrice, the visionary behind Badassery by B, into a relentless force in the world of authentic branding. Kerry Guard learns from Beatrice Gutknecht, founder of Badassery by B, about the importance of branding in driving business success. Beatrice shares her journey from adversity to empowerment, emphasizing that branding is not just about aesthetics but is a crucial fuel for business growth. They discuss the challenges of building connections, the need for a strong brand voice, and the...2025-04-0256 min
Love Your SalesThe Human Touch: Building Trust in Modern Sales and BrandingIn the latest episode of "Love Your Sales Podcast," Beatrice Gutknecht explores the importance of team integration in building lasting businesses. She emphasizes that companies engaging their teams effectively are more likely to thrive, especially as Gen Alpha and Gen Z emphasize trust and human presence in brands over logos and names. Beatrice discusses how relatability to a brand is crucial, highlighting that businesses fostering genuine human connections will stand out and endure over time.
Contact Beatrice
Email - beatrice@badasserybyb.com
LinkedIn - https://www.linkedin.com/in/beatricegutknecht
Website...2025-03-1935 min
Sync or Sink: Aligning Marketing and SalesChatting w/ Beatrice, the badass of Brand.Branding: Nail it, and you build a legacy. Miss the mark… and, well, you get the Jaguar situation. 🐆😅On this episode, we sit down with Beatrice Gutknecht, a powerhouse Brand Strategist who helps service-based SMBs stand out, streamline their marketing, and convert the right audience effortlessly.We dive into the real impact of branding—how getting it right sets the foundation for the entire business and why so many brands get it so wrong. Beatrice brought the expertise, and we brought the vibes. 🔥Tune in for a conversation...2025-03-0447 min
Digital Dominance: Proven Marketing Strategies to Grow Your Service BusinessWhy This Brand Strategist Thinks Templates Are Basically Evil... with Beatrice GutknechtSummaryIn this conversation, Jeffro and Beatrice Gutknecht explore the intricacies of brand strategy, emphasizing the importance of originality and personal connection in branding. They discuss the challenges faced by both individuals and businesses in establishing a unique brand presence, the pitfalls of relying on templates, and the necessity of understanding one's audience and market gaps. Beatrice shares real-world examples of successful brand strategy implementation, highlighting how a focused approach can lead to greater recognition and connection with the target audience. The discussion concludes with insights on the value of external perspectives in branding and...2025-02-1820 min
endlich leben – über die Endlichkeit der LebenszeitWitwe mit kleinen Kindern – mit Beatrice Brandenberger«Mein Mann starb an einem Hirntumor»
Kurz nach der Geburt ihres ersten Kindes erhielt der Ehemann von Beatrice Brandenberger die niederschmetternde Diagnose «Hirntumor». Für die junge Familie begann eine lange Krankheitszeit, die fünf Jahre später mit dem Tod des Familienvaters endete. Seit zwei Jahren ist Beatrice nun allein mit den zwei Kindern. Sie ist Witte – mit nur 42 Jahren.
Wie schaut sie auf die letzten Jahre zurück? Und wie ist es, allein mit zwei Kindern zu sein und dabei selbst noch zu trauern? Beatrice Brandenberger nimmt uns mit, in ihre tragische Geschichte – ohne dabei ein Blatt vor den Mund...2024-09-1949 minendlich leben – über die Endlichkeit der LebenszeitWitwe mit kleinen Kindern –mit Beatrice Brandenberger«Mein Mann starb an einem Hirntumor»
Kurz nach der Geburt ihres ersten Kindes erhielt der Ehemann von Beatrice Brandenberger die niederschmetternde Diagnose «Hirntumor». Für die junge Familie begann eine lange Krankheitszeit, die fünf Jahre später mit dem Tod des Familienvaters endete. Seit zwei Jahren ist Beatrice nun allein mit den zwei Kindern. Sie ist Witte – mit nur 42 Jahren.
Wie schaut sie auf die letzten Jahre zurück? Und wie ist es, allein mit zwei Kindern zu sein und dabei selbst noch zu trauern? Beatrice Brandenberger nimmt uns mit, in ihre tragische Geschichte – ohne dabei ein Blatt vor den Mund...2024-09-1719 min
LinkedIn Marketing MasteryBadass Branding with Beatrice Gutknecht | Ep.9Your iPhone sucks!
I would never buy an Apple device!
But wait!
How do you feel while reading this?
If you're an Apple fan, you probably want to refute my outrageous claims.
Demand an explanation...
Why do you feel this way?
(If you're not an Apple user, I'm sure you've had friends raving about why you should be. I know I have. Many.)
...2024-09-1448 min
Beyond Fulfillment PodcastOvercoming Societal Expectations: Beatrice Gutknecht's Path to Empowerment and Brand InnovationToday on the Beyond Fulfillment Podcast I have a great conversation with Beatrice Gutknecht, founder of Badassery by B. We dove deep into brand strategy, discussing why it’s essential to integrate it throughout your entire business. Beatrice shared her journey from Australia to Myanmar and now Spain, emphasizing the power of values alignment in hiring and operations. Plus, insights on overcoming fear and embracing failures for growth. Don't miss this episode if you’re looking to elevate your brand and ignite your passion in business. Here are the episode highlights below: 1. Integrated Brand Strategy - Brand stra...2024-08-2948 min
Authority in the Wild#73 - How to Build A Badass Brand and Stand Out /w Beatrice Gutknecht🟪 Before we dive into it, join 500+ Solopreneurs and get for free each Saturday the episode learnings and insights into how I run my own business: https://www.gabemarusca.com/
Beatrice Gutknecht, the Founder & Brand Strategist at Badassery by B & host of ‘The Art of Branding’ is taking established B2B businesses who are shaking things up from just another in their space to the obvious one, so they're perceived at a higher level and get stuck in minds - how do I do it? Leaning into their differentiation to create effective brand strategy 1:1.
Beatrice and I discusses overcoming fears like public speaking and the i...2024-06-2151 min
The Art of BrandingSoul Searching (for that Badass Brand Strategy) | Season 1 FinaleThis final episode of season 1 is all about flipping the script.
Expect the least expected!
There’s talk about breaking down brand strategy, disrupting the game with an effective brand strategy with relatable examples, common mistakes that B’s seen, how to get the buy-in from your audience, Beatrice’s emotional story of losing her dad and mom, a military coup, the uncertainties of uprooting her life and starting Badassery by B.
Let’s get deep!
Follow Beatrice Gutknecht:
Website | LinkedIn | YouTube | Instagram
Fo...2023-10-2535 min
Branded By BraviE5: Differentiating your brand w/ Queen of the Badasses Beatrice GutknechtWe're always talking about standing out as a business and brand... but what does that mean?
This is your chance to dive deep with two pals on different brands (both business and personal) that make a stand and do it in a memorable way.
Find Beatrice on:
https://www.linkedin.com/in/beatricegutknecht/
https://www.instagram.com/badasserybyb/
And yours truly:
https://www.linkedin.com/in/taylortudisco/
https://www.instagram.com/tmtudisco/
2023-10-1836 min
The Art of BrandingGlobal Friendly-ing Your Brand | Taylor TudiscoSo you’re thinking of expanding your business outside of your country or even town. Well, we’ve got an episode for you with the web designer and brand builder, who has her fair share of international experiences, and we’re mixing things up with Taylor and Beatrice’s experiences in globalizing brands.
We talk about why global friendly-ing your brand even matters, the challenges, considerations in symbolism and colors in adapting your brand to cultures and religions, storytelling across borders, and other considerations.
We’re opening a can of worms, pushing on the expectations, mindsets...2023-10-1844 min
The Art of BrandingLeveling Up Personal and Business Brand Strategy | Hayley WestobyPut two Aussie branding badasses in a podcast together, and what do you get? A whole lot of knowledge on the intersection and leveraging personal and business brands for a killer presence.
Hayley Westoby, the founder of Gambit Collective, a pay-as-you-go marketing agency, joins to share how you can change the perception through branding well, the power of individual brands within a business brand, and how you can transform your image through your brand. Let’s go!
Reach out to featured guest Hayley Westoby:
Instagram | TikTok | LinkedIn
...2023-10-1127 min
The Art of BrandingElements to Podcast Success | Elijah DrownThis episode dives into what it takes to successfully brand your podcast with the podcast professional Elijah Drown, who’s seen the shift from analog to digital firsthand.
Elijah shares his journey and the unexpected influence technology has had on podcast quality. Divulging tips for creating killer podcast intros, avoiding podcast mistakes, the top 4 things to consider when starting your own podcast, and how to future-proof your podcast.
There’s behind-the-scenes for making The Art of Branding podcast and so much value. What’re you waiting for? Let’s go!
Reach ou...2023-10-0425 minThe Art of BrandingSet yourself apart and stand out | Episode exclusiveToday’s The Art of Branding episode has Beatrice sharing her experience with tips on making sure your brand voice is consistent, teasing upcoming episodes, and discussing a bit about the journey so far over the last 16 episodes and how you can use the idea of anti-heroes to make your brand stand out. It’s a gem-packed episode in under 10 minutes!
So, whatcha waiting for?
Follow Beatrice Gutknecht:
Website | LinkedIn | YouTube | Instagram
The guide to be as unforgettable as your pop-culture favorites.
2023-09-2708 min
The Art of BrandingCrushing your visual ID with brand guidelines | Jane KisnicaThis episode gets down and dirty on how to crush your visual identity with brand guidelines and epic graphic design tips. Badass graphic designer behind epic content for exciting brands, Jane Kisnica, shares her experiences here. She spills how easy it is to work with clients internationally while traveling. Jane dives into brand guidelines, what they should include, cringy design mistakes to avoid, and tips on formatting your designs for a killer landing.
Let's go!!
Reach out to featured guest Jane Kisnica:
LinkedIn | Website | Instagram
...2023-09-2028 min
The Art of BrandingOn-brand messaging for game-changing offers | Jessie Van BreugelIn this episode, we're delving into the world of on-brand messaging for game-changing offers with entrepreneur Jessie Van Breugel, a top 50 LinkedIn creator in sales and marketing worldwide. Jessie shares how to authentically integrate personal passions into your brand, forming deeper audience connections. Uncover the power of consistency and strategic content for crafting compelling on-brand messaging.
What’re you waiting for? Let’s go!
Reach out to featured guest Jessie Van Breugel:
LinkedIn | YouTube | Website
Follow Beatrice Gutknecht:
Website | LinkedIn | YouTube | Instagram
2023-09-1323 min
The Art of BrandingSeduction through brand voice | Chris TesterIn this episode, voice actor Chris Tester who’s worked with the likes of Google, BMW, and Warner Bros shares his insights on creating a compelling brand voice, sharing:
His journey from aspiring golf pro to versatile voice actor.
Tips on building a unique brand voice, focusing on emotions and associations.
How humor or vulnerability can make your brand relatable and memorable without confusing your audience.
Let’s freaking go!
Reach out to featured guest Chris Tester:
Website | LinkedIn | TikTok
Fo...2023-09-0626 minThe Art of BrandingPositioning to dominate | Episode exclusiveToday’s The Art of Branding episode has Beatrice sharing her experience with tips on building a brand voice, differentiating, positioning your business, and using sound to make your brand pop. She tackles:
How to make sure you’re consistent with your brand voice
Defining your brand voice
Example voice types
Considerations when differentiating
Types of positioning
Using brand archetypes to springboard positioning from
And ways you can use sound to stand out.
It’s a value-packed 11 minutes, guaranteed to get you thinking!
Whatcha waiting for?
...2023-08-3011 min
The Art of BrandingActivating your audience with sound | Sri MahabirIn this episode, Sri Mahabir joins Beatrice. She's a seasoned video marketing producer and coach with over 400 live-streaming shows. She drops wisdom bombs on activating your full brand potential through sound. Tackling, choosing the perfect background music, speaking techniques, awareness of cultural connotations, and debunking common misconceptions.
Tune in, and let's activate those senses!
Reach out to featured guest Sri Mahabir:
Linktr.ee
Follow Beatrice Gutknecht:
Website | LinkedIn | YouTube | Instagram
The guide to be as unforgettable as your pop-culture favorites.
2023-08-2322 min
The Art of BrandingPositioning to your strengths | Marcos BravoIn this episode Beatrice and her guest Marcos Bravo explore the power of positioning your brand authentically. They dive into how to create a unique brand persona that resonates with your audience, the magic of tone of voice in branding, and explore strategies to leverage social media and video content for effective brand positioning. Let’s friggin’ go! 💪
Reach out to featured guest Marcos Bravo:
LinkedIn
Follow Beatrice Gutknecht:
Website | LinkedIn | YouTube | Instagram
The guide to be as unforgettable as your po...2023-08-1619 min
The Art of BrandingPositioning for success | Nourhan ElsayedNourhan Elsayed, the Cleopatra of copy, joins for this episode spilling the secrets of how she positioned her brand to stand out. Nourhan shares how she’s differentiated through personality, using storytelling to stand out in a crowded market, balancing professional and personal in content and how #cockroachsunited became a thing for her.
Reach out to featured guest Nourhan Elsayed:
LinkedIn | Website | Instagram
Follow Beatrice Gutknecht:
Website | LinkedIn | Instagram | YouTube
The guide to be as unforgettable as you...2023-08-0925 min
The Art of BrandingBuilding a powerful brand voice | Pascalle BergmensUnleash your brand's inner Broadway show (and build a powerful brand voice) with our guest today, Pascalle Bergmens! The fairy godmother of public speaking shares insights and brilliant tips on finding your main character's energy, balancing professionalism and personality in your voice, pitfalls to avoid in making your brand stand out, crafting compelling stories, and why she fears cows!
Reach out to featured guest Pascalle Bergmens:
LinkedIn | TikTok | Instagram
Follow Beatrice Gutknecht:
Website | LinkedIn | YouTube | Instagram
Downloadable tool:
T...2023-08-0222 minThe Art of BrandingBusiness growth with The Art of Branding | Episode exclusiveToday’s The Art of Branding episode has Beatrice sharing her personal experience with tips on values, market research and drawing out your real brand personality. She tackles how to know if your values are “fluffy”, considerations and impact of powerful values, market research pitfalls to avoid, how to use market research to choose the social media platform for you and how to ensure your brand persona stays consistent.
Follow Beatrice Gutknecht:
Website | LinkedIn | YouTube | Instagram
Get the tools:
The guide to be as unforgettable as you...2023-07-2613 min
The Art of BrandingCrafting a Magnetic Brand Persona | Roman PikalenkoIn this episode, we dive into the art of crafting a magnetic brand persona with guest Roman Pikalenko, a LinkedIn legend and badass ghostwriter.
Joined by his sidekick Pinky the flamingo, Roman shares his journey of building a unique brand and offers valuable advice on incorporating mascots or unique elements into brand strategies. We explore finding your own authentic voice, things to avoid, staying true to yourself while appealing to your target market, and keeping your brand persona fresh and relevant over time.
Let’s go!
...2023-07-1925 min
The Art of BrandingFinding clarity through Market Research | Ariel JacksonIn this episode of The Art of Branding, Ariel Jackson joins us sharing her marketing expertise. With three successful businesses under her belt, Ariel reveals tricks and ideas on conducting market research, understanding your target audience, analyzing competitors, and staying on top of trends to navigate the market landscape like a pro. She spills the dirt on keeping her sanity intact while running multiple ventures, creating effective social media campaigns, and making informed business decisions. Let's goooo!
Reach out to featured guest Ariel Jackson:
Website | Instagram | LinkedIn | Facebook
2023-07-1220 min
The Art of BrandingValues - Your Brand Compass | Paul MacklinFind your brand direction with this episode with the multi-talented Paul Macklin. Living life to the fullest and pursuing his dreams led him to skydiving, mountain climbing, and exploring different countries while sticking up for the underdog. We break down how to define values that align throughout your business. The intersection of values and storytelling. And the impact on the brand and the ability to bring in more like-minded team members in terms of values.
Reach out to featured guest Paul Macklin:
LinkedIn | Facebook | Instagram
Follow Beatrice...2023-07-0517 minThe Art of BrandingKnow what you stand for | Exclusive“Would you date someone that doesn’t know what they stand for?” Today’s episode has Beatrice break down the first three episodes, sharing her personal experience with tips on mission, vision, why, and drawing out your brand voice. She tackles questions like spotting inconsistencies in your business’s branding and maintaining a clear brand voice across multiple platforms.
Follow Beatrice Gutknecht:
Website | LinkedIn | YouTube | Instagram
Produced by:
Talk podcasts with me
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Send in a voice message: https://podcasters.spotify.com/pod/show/the-a...2023-06-2810 min
The Art of BrandingBuilding a Solid Why | Jerecy RemanenteIn this episode, Jerecy Ramanente, a mastermind in strategic design for health and wellness brands, joins us as we dive into the art of building a solid "Why" in the internal branding process. Jerecy shares insights on aligning values with brand identity and gives you the secrets to building a robust and resonant "Why" that drives success.
Reach out to featured guest Jerecy Remanente:
LinkedIn | Website | Instagram
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Instagram | Website
Produced by:
Talk podcasts with me2023-06-2119 min
The Art of BrandingMaster your Messaging for a Bold Brand Voice | Naida AllenDelve into the world of brand messaging with Naida Allen, the master wordsmith and ghostwriter. Learn valuable insights on capturing your audience's attention, nailing the right tone, and creating an authentic brand voice that leaves a lasting impact. Don't miss this captivating episode filled with linguistic wizardry and actionable advice from the queen of words herself.
Reach out to featured guest Naida Allen:
Instagram | LinkedIn
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Instagram | Website
Produced by:
Talk podcasts with me
2023-06-1425 min
The Art of BrandingGrow your Business with Mission & Vision | Michael CliftIn the very first episode of "The Art of Branding," Beatrice teams up with business whisperer extraordinaire and master profit accelerator Michael Clift to spill the juicy secrets of successful internal branding and its crucial connection to business growth. Can I get a hecks yeah?! We delve into the importance of solid internal branding, aligning mission and vision, and the impact on overall success. Michael shares the challenges and rewards of building a strong brand from within and maximum business growth. Let's goooo!
Reach out to featured guest Michael Clift:
LinkedIn | Website2023-06-0720 minThe Art of BrandingTrailer | The Art of BrandingWelcome to "The Art of Branding," the branding strategy podcast for entrepreneurs and service-based businesses to stop throwing money at marketing and reach the other 95% of their audience. Every fortnight, differentiate to dominate with your host, Beatrice Gutknecht, aka #BadasserybyB and badass guests unleashing their expertise on everything from building a solid why and positioning to developing a visual identity and globalizing your brand. Your business deserves a badass presence.
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Instagram | Website
Produced by:
Talk podcasts with me
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Send in a vo...2023-05-2900 min
Everyday AI Podcast – An AI and ChatGPT PodcastEP 17: Does AI Have a Place in Branding?Today, we dive into the world of branding, where AI and technology are revolutionizing the way companies approach their identity and strategy. From content creation to audience targeting, AI is changing the game. But what does this mean for your brand, and is AI the answer to all your branding needs? Join us as we discuss with Beatrice Gutknecht, the future of branding and AI, and the impact it could have on your business. Get ready to discover how AI is reshaping the branding world, and how you can leverage this technology to build a brand that...2023-05-1723 min
Le rendez-vous littéraireNathalie Ponsard-Gutknecht et Aurélien Morinière (2/2)Voici le second entretien mené par Michel Bonnet depuis Angoulême et consacré à l'oeuvre de Nathalie Ponsard-Gutknecht, co-scénariste et Aurélien Morinière, dessinateur, intitulé "Visages", paru chez Glénat...Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.2023-05-1113 minLe rendez-vous littéraireNathalie Ponsard-Gutknecht et Aurélien Morinière - 1/2Nous repartons aujourd'hui à Angoulême où Michel Bonnet a pu rencontrer Nathalie Ponsard-Gutknecht, co-scénariste et Aurélien Morinière, dessinateur de la série "Visages", paru chez Glénat. On y parle identité, et ce sera là un première entretien...Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.2023-05-0512 min
Wow ErgonomicsWow Ergonomics 24th February 2022Wow ergonomics returns with special guests Beatrice Gutknecht 🦘 who is going teach us all about creating 'bad arse' brands!
Meanwhile - Toby Swallow will have us trying to reach parts that we stopped being able to reach years ago as he talks us through some exercises that could stop our engines from seizing up altogether!
The Show that brings you everything you want to know about office culture, ergonomics, health and wellbeing all wrapped up in a lovely cavalcade of neon adornments whilst keeping you entertained long enough for some of the boring bits to sin...2023-02-2854 min