Bec Hughes | Brand Strategy Mentor

Shows

EmbellishPodLodestar: How Two Cousins Launched a Whiskey BrandWelcome to another exciting episode of the EmbellishPod! In this episode, we sit down with Anna and Wendelin, the dynamic cousin duo behind Lodestar Whiskey. Join us as we dive into their fascinating journey from the entertainment industry to the world of whiskey, driven by a shared passion and a desire to create something truly unique. In This Episode: Introduction to Lodestar Whiskey and its innovative blend of high rye bourbon and American single malt. Anna and Wendelin's background in entertainment and how it influenced their pivot to the whiskey industry. ...2025-06-1754 min

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXThe consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CXThe consumer is no longer navigating the map—they are the map.Welcome to the era of the Blue Dot Consumer: always centered, always scrolling, and always expecting the world to orbit around them. What does that mean for your brand? Everything. From the rise of instant gratification to the evolution of seven—yes, seven—active generations, the customer experience game has changed forever. Today’s guest is Ken Hughes, also known as The King of CX—is a consumer behavioralist, futurist, and one of the world’s leading authorities on customer experience. He’s here to break...2025-05-1434 min

NAILED IT! The Business of Construction252. Less Than 2% Marketing Spend At A Roofing Company | Randy Hurtado & Joseph HughesSee if you qualify for a free Contractor Dynamics marketing auditIn this episode of The Nailed It! Show, Joseph Hughes sits down with Randy Hurtado to break down exactly how Randy built a high-performing roofing company - while spending less than 2% of revenue on marketing. Randy shares his real-world strategy for bringing marketing in-house, creating consistent branding, and ultimately increasing net profit - without relying heavily on outside agencies.If you’ve ever felt like you’re pouring money into marketing with little return, this conversation offers a smar...2025-04-2103 min

NAILED IT! The Business of Construction248. The Leadership Lessons Every Entrepreneur Must Learn w/ Elizabeth Lytle & Joseph HughesSee if you qualify for a free Contractor Dynamics marketing audit.⁠In this insightful episode of The Nailed It! Show, Joseph Hughes sits down with Elizabeth Lytle to explore the journey of building a successful business with a strong brand and a leadership-driven culture. They dive into the challenges of transitioning from a start-up to a well-respected company, the importance of mindset shifts, and the strategies that lead to long-term business success. Elizabeth shares valuable lessons on personal growth, team leadership, and how to stand out in a competitive industry....2025-03-1241 min

She Can ShareEp: (101) Leveraging Your Personal Brand to Grow Your Podcast + BusinessIn this episode, I’m sharing how to use your personal brand to grow your podcast and attract the right audience. If you’ve ever wondered whether you even have a personal brand or how it connects to your podcast’s success, this is for you. I’ll dive into why understanding and sharing your story is essential, how standing in your authenticity attracts the right people, and why consistency builds trust and loyalty. You’ll learn how to focus on creating real impact by giving value instead of seeking validation and how doubling down on your existing a...2025-01-2926 min

Leanne on Demand Daily with Leanne Hughes🌴 27. Do something off-brandIn today’s episode of Leanne on Demand, we’re shaking things up—starting with my coffee order. While being predictable and “on brand” has its perks (hello, efficiency!), it can also make life feel a bit... well, boring. That’s why I’m challenging myself—and you—to step outside the usual routine and try something a little off brand.We explore how making small, low-risk changes—whether it’s switching up your coffee, saying no without justification, or wearing a bold accessory—can help you discover new sides of yourself, spark fresh ideas, and keep life int...2025-01-2606 min

First Time FacilitatorFTF255: How we built my new brand in 4 weeks with Jason KnightSend Leanne a messageI’m so excited to take you behind the scenes of my rebranding journey—aka Leanne 3.0. In this replay, I chat with Jason Knight, the brilliant mind behind my new brand. Watch our conversation on YouTube to see the brand!Jason and I first connected on my First Time Facilitator podcast back in 2019, and five years later, I finally brought him on board to reimagine how I show up in the world.But this episode isn’t just about the shiny new website (even though I love it)—it...2024-12-1742 min

Bikinis After BabiesEpisode 46: Brittany Schrempp-Going Pro While Juggling Family, Farm, and Battling Autoimmune DiseaseIn today’s episode, we are joined by a special guest, IFBB Bikini Pro Brittany Schrempp! A brand new bikini pro, Brittany is a mama of 3, a wife, a certified Functional Nutritionist and Exercise Physiologist and coach who earned her pro card this past summer at the 2024 NPC North Americans after numerous regional overall wins and 6 national shows! Brittany shares how her battle with postpartum depression led her to the desire to find the habits and structure of the bodybuilding lifestyle and ultimately led her to her first prep and a subsequent love for the sport! She shares her exper...2024-11-151h 04

Tech Talks DailyBridging Creativity and Technology: How Anomaly is Transforming Brand StrategiesHow are brands adapting to an ever-evolving landscape of emerging technology, and what does it take to make innovation truly impactful? In this episode, I explore these questions with Christopher Neff, the Global Head of Emerging Experience & Technology at Anomaly, a leader in pushing the boundaries of brand engagement through technology. Christopher has been instrumental in launching groundbreaking initiatives at Anomaly, such as the Classify tech incubator, designed to help brands navigate the complex domains of GenAI, Web3, and spatial computing. From guiding luxury giants like LVMH and Diageo to co-developing the Creator Cache Web3...2024-11-0346 min

Naked And Noisy: Manifestation Tools For The Professional WomanThe Power Of Your Personal Brand: How To Create IMPACT & Become Sought After In Your IndustryWhen you have strong desire, you have strong potency. When you are doing what you are most passionate about, your energy will be felt the strongest. This is how you make the greatest impact. In today’s episode, we’re talking about building a powerful personal brand that makes a positive impact on your community, and your income. This does apply for my corporate girlies as well. They don’t call it a personal brand in the work force, they call it your reputation. It’s the way that you are perceived nonetheless. When you’re building a personal...2024-09-241h 00

She Can ShareEp: (77) How To Create Christ-Centered Content + Grow Your Brand with Dayne KamelaThis was SUCH an insightful and balanced conversation with Dayne Kamela on how to share your faith online and why it's important to grow your personal brand. Dayne is a social media content creator who reaches thousands online every day through prayer videos. He is also the founder of Litwithprayer and loves helping people develop a strong relationship with God! We talk about how to start loving what you're creating online, how to keep your heart right in the online space and what it looks like to practically do this whole social media thing! I promise you might even...2024-08-1445 min

She Can ShareEp: (73) Why Christians Should Grow a Personal Brand + How to StartHave you wondered what personal branding even is? What you wondered if it's something you should give your time to, especially as a Christian? In this episode, I unpack what a personal brand is and why Christians should focus on it, how it's actually an incredible key to advancing God's kingdom, impacting others, and also helping you grow your business. If you are stuck on how to start identifying your personal brand, create content from it, or even understand why it's important - this episode is for you! Have your content done for you at R...2024-07-1724 min

Tech Talks DailyHow Can AI and Digital Transformation Revolutionize Your Personal Brand?Have you ever wondered how artificial intelligence and digital transformation can elevate your personal brand to new heights? In this episode of the Tech Talks Daily Podcast, I sit down with Vladimer Botsvadze, a globally recognized figure in digital marketing and AI, to explore the secrets behind building a powerful personal brand in today's rapidly evolving landscape. Vladimer, a top global marketing influencer and advisory board member at the United States Artificial Intelligence Institute, brings over 15 years of international experience to our discussion. He shares his journey from modest beginnings on social media to becoming a thought...2024-07-0635 min

NAILED IT! The Business of Construction219. Building A Stronger Brand, Make More Profit! Joseph Hughes and Luan Nguyen On Strategic MarketingReady to revolutionize your construction business? Dive into this powerful episode of Luan Nguyen's "Get Biz, Do Biz, Get Paid" podcast featuring our very own, Joseph Hughes. In this engaging session, Joseph unpacks the crucial role of branding and marketing in distinguishing your construction company in today's competitive market. Key Takeaways: 🎯 Brand Building Mastery: Understand why establishing a strong brand is crucial for surpassing competition and justifying premium pricing. 📈 Effective Marketing Strategies: Discover actionable marketing strategies that position your business as the top choice in the construction industry. 📣 Content C...2024-06-121h 03

NAILED IT! The Business of Construction218. Revealing Our New Venture - The 'I Build America' Brand LaunchWe get TONS of demand for our 'I Build America' t-shirts at roofing conferences and other industry events! In this video, you'll get the opportunity to hear about a passion project years in the making—the launch of 'I Build America' as a standalone brand! 🚀 Key Takeaways: 🎙️ Joseph & Alyssa share the evolution of this patriotic initiative. 🛠️ Discover the deep roots and personal journey behind 'I Build America'. 👕 Get a sneak peek into the exclusive swag and merch coming your way. 🌟 Learn about the mission to enhance American values throu...2024-06-1010 min

The C Word Podcast with Bec Hughes94. Email Marketing 101 for DesignersEmail marketing... are you doing a bit or none at all? In this episode of The C Word Podcast I share my perspective on the 3 key questions I think designer are asking when it comes to email marketing? 1. Do I really need to send regular emails, my business is about visuals not words? 2. What should I send, because who needs another newsletter? 3. How do I get people on my list? Links & Resources You Might Love Eps 59 - Lifting the Veil on the Perfect Lead Magnet 10 Lead Magnet I...2024-06-0535 min

NAILED IT! The Business of Construction216. Elevating Your Roofing Brand: The Golden Group Strategy From Greta BajramiWhat 3 things will help you develop your brand and drive profit in your roofing company? Join Joseph Hughes in this enlightening conversation with Greta Bairami of Golden Group Roofing, captured at the NERCA convention in Massachusetts. In this interview, Greta discusses the innovative strategies that set Golden Group apart in the traditional Northeast roofing market. Discover how focusing on proprietary aspects rather than products has catapulted Golden Group into a leading position in the industry. Key Takeaways: 🛠️ The three differentiators that make Golden Group unique. 🎓 How educ...2024-06-0306 min

The C Word Podcast with Bec Hughes93. When Your Client Doesn't Value Brand StrategyIn this episode I share the one thing you need to do if you find your clients don't value or want to buy brand strategy. You need to make ‘ownership’ of brand strategy a priority and that involves upgrading 1, 2 or all of the following: • Your offer • Your message • Your content Resources You Might Love Download the Brand Designer to Strategist 90 Day Plan Subscribe to The Brand Brief 2024-05-2015 min

She Can ShareEp: (63) How to Overcome Limitations in Yourself to Grow Your Personal BrandWe all get stuck. We all struggle with breakthroughs through the vision that God put before us sometimes. If you've been struggling with feeling limited whether that's in your mindset, resources, experience, or whatever, this episode is for you! This is actually a coaching call from The Social Media Mentorship and I thought it should be shared with all of you! You're going to learn the exact strategies that have helped me move through limitations to break into the next level I feel God is calling me into! Join The Social Media Mentorship: https://melissaleahughes.c...2024-05-0841 min

She Can ShareEp: (61) Social Media + Brand Strategy + Lead Magnet talk with Jan TouchberryIn today's episode, I had Jan Touchberry sharing all the things to do with an online business and personal branding. We talked about lead magnets, customer journeys, personal branding, and the importance of sharing the message God put in your heart. If you want to understand more about how all of this fits into your business - this is going to be a great episode for you! Jan is the founder and lead collaborator at The Brand Collaborative where they focus on unearthing the gold in your personal and professional brand. She is passionate about partnering with...2024-04-2445 min

The C Word Podcast with Bec Hughes92. Getting Your Design Work Signed Off First TimeSometimes the design work just isn't right, but that's not always the case. In this episode I share some of the other reasons clients don't sign off first time. I also share 4 things you can do to work towards making sign-off first time the norm not the exception. Bec x Resources You Might Love Download the Brand Designer to Strategist 90 Day Plan Subscribe to The Brand Brief Episode 72 - How Many Design Concepts Should You Present 2024-04-1621 min

The Buyer to Badass Podcast54. Do you really have what it takes to launch a brand? Here's what you actually need to prepare yourself for!Welcome to The Buyer to Badass Podcast! In today's episode, we're diving deep into what it takes to launch a brand. From the initial idea to navigating the complexities of production and marketing, I give you the real lowdown. Finding your PathBranding EssentialsSupplier challenges Legalities and LogisticsLaunching your brand Navigating FeedbackThe Reality of it all! So just remember that launching a brand is a massive undertaking requiring dedication, resilience and strategic thinking. But if others can do it, why can't you? Connect with me:@buyertobadass@abbieabs_@base.brandsS...2024-04-1537 min

The C Word Podcast with Bec Hughes91. My Shittiest Client ExperiencesThis episode is part therapy session, part cautionary tale and part paying it forward so you can learn from my mistakes. First, let's be real, having 100% 'dream clients' isn't realistic. You won't always repel or be able to pick the pain in the ass clients straightaway. In this episode you'll hear about: ~ My shittiest client experiences ~ The learnings I took from it ~ Why 80:20 'shining star' vs 'shitty' clients is great, not a sign of failure ~ What you can do to give yourself the best chance o...2024-04-1126 min

The C Word Podcast with Bec Hughes90. ChatGPT and Brand Strategy: Can You Outsource Your Creativity to AI?With so many tools and custom prompts to support AI generated content and solutions, I want to ask if AI can make you more creative. It can make you more efficient, perhaps more informed. But as brand designers one of our key messages is the importance of originality and ingenuity in brand. How can we use AI as the creative engine and simultaneously stand by that claim? Does using AI as a tool to create brand strategy undermine our point of difference, turn us into a curator rather than a creator? ...2024-04-0234 min

The C Word Podcast with Bec Hughes89. The No1 Reason Your Content Isn't Connecting With Your AudienceWould you rather lots of engagement with your content from people who will never buy from you or a small amount of engagement from people who will buy from you? I think we'd all say the same thing... if our logical brain was answering. But the emotional reality is quite different. In this episode I discuss: • The reason designers are falling into the trap of a specific type of content • Why that content isn't working for you • The 3 types of content that turn your ideal client off ...2024-03-2712 min

The C Word Podcast with Bec Hughes88. What to Include in a Brand Strategy PresentationNot sure what to include in your brand strategy presentations? This is the episode for you. I take you through my own presentation format step-by-step, to cover the 4 crucial parts of a brand strategy presentation and the 12 elements I include to build those parts out: • Part 1: Set the Scene • Part 2: Present the Evidence • Part 3: Create the Narrative • Part 4: Intentional Wrap-Up I hope it's helpful. Bec Resources You Might Love Download the Brand Designer to Strategist 90 Day Plan Subs...2024-03-2626 min

The C Word Podcast with Bec Hughes87. Your Worth vs Your ValueIn this episode I'm calling out the 'charge your worth' messaging that is infecting the coaching space. I believe this kind of messaging is click bait, created to tell you what you want to hear and tap into your insecurities and worries about your pricing. I discuss: • Why your worth has nothing to do with your pricing • Why your value and perceived value are what actually matter • Why money mindset and your pricing are not the same thing • What you can do to increase your value Bec x 2024-03-2215 min

The C Word Podcast with Bec Hughes86. Creaticise Your LifeIn this episode, I pick apart into what inspires and fuels my creativity day-to-day. Inspired by the 'Romanticise Your Life' movement, I explore the idea of 'Creaticise Your Life' and how it makes me a better designer and creator. Work With Me If you’re ready to connect with me on a deeper level and work together, there are 3 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you. Say Hello Download the Brand Designer to Str...2024-03-1518 min

The C Word Podcast with Bec Hughes85. Your Big Fish OfferIf you want to stand out, cut-through, have high perceived value and be more profitable, your 'Big Fish Offer' is a very good place to start. In this episode I'll give you a step-by-step process to brainstorm, define and articulate your big fish offer so you can: • Increase your profit • Streamline your workflow • Make marketing less painful • Create a pipeline of pre-qualified clients Work With Me If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just...2024-03-0628 min

The C Word Podcast with Bec Hughes84. The 7 Brand Strategy Mistakes Devaluing Your OfferBrand strategy mistakes aren't a problem as long as you learn from them. In this episode I cover the 7 most common mistakes brand designers make when creating brand strategy for clients. Mistakes that are devaluing your offer and undermining your authority: 1. Mistaking a questionnaire for strategy 2. Failing to separate brand and design strategy 3. Not connecting the dots between theory and application 4. Keeping the process surface level 5. Allowing the client to dilute the intention 6. Looking inwards not outwards 7. Too complicated Work W...2024-02-1624 min

NAILED IT! The Business of Construction196. How To Build A 5 Mile Famous Roofing Brand | Chandler Steffy How do you build such a reputation that people in your market desire to work with you before they even need your services? Most roofing companies are pretty good at hunting for customers who need their services today. Yet, very few roofing companies understand what it takes to become that Top-Of-Mind roofing company that people think of first when they have a want or a need. Joseph sits down with Chandler Steffy, owner of Superstorm Restoration in Iowa, to unpack how he ha...2024-02-1313 min

The C Word Podcast with Bec Hughes83. My 5 Pillar Brand Strategy Research FrameworkYour creative or strategic work is only as good as your research. In this episode I share my 5 pillar brand strategy research framework: 1) Stakeholder Inputs 2) Brand Audit 3) Competitor Deconstruction 4) Industry Trends Analysis 5) Audience Understanding I hope it helps! Bec Work With Me If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options...2024-02-0817 min

The C Word Podcast with Bec Hughes82. Should Designers Do Brand Strategy?Traditionally there is a hard line between brand design and brand strategy. But I don't believe this should be the case at all. In fact, you have no business designing brands if there isn’t a strategic element to what you do. In this episode I share why I think designers should not only offer brand strategy but why it's an enormous opportunity. Work With Me If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentor...2024-02-0126 min

The C Word Podcast with Bec Hughes80. I Said What I Said: My Flavour for 2024This episode of The C Word is a reflection on: 1) My word for the year in 2023 and 2022 2) My word for 2024 3) What my choice means for how I want 2024 to shape up 4) My mantra for 2024 and how it aligns with my word choice Things are going to get spicy! Work With Me If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-do...2023-12-2412 min

She Can ShareEp: (44) 3 Steps to Clarity on Your Personal BrandIn this episode, I share 3 steps to getting clarity on your personal brand. Not sure what your personal brand is? It is the digitization of your reputation! I break this down even further in the episode and share my 3 simple steps to help you get clear on your personal brand and your content! 3 Steps to Clarity on Your Personal Brand: https://melissa-hughes.mykajabi.com/personalbrand If you found this episode helpful, please share it on social media and tag me in it! Website: www.melissaleahughes.com S...2023-12-2019 min

The C Word Podcast with Bec Hughes78. Where My First 6 Clients Came FromOne of the most common questions I get asked is where do I find clients. In this episode I share where my first 6 clients came from and what that’s taught me about where to find clients. Hopefully it will give you some inspiration to help build your client list no matter what stage you're at as a designer. Work With Me If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my mentoring with Me overview to get...2023-12-0625 min

The C Word Podcast with Bec Hughes77. What You Need to Create a Passive IncomePassive income for designers is equal parts misconception and great opportunity. First, let’s not call it passive income. Passive implies no action and I haven’t come across any income that doesn’t require action. In this episode I share 8 things to build or consider when creating a 'one-to-many' income stream. Work With Me If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what option...2023-11-2416 min

The C Word Podcast with Bec Hughes76. Over-Thinking and Over-Investing in Studio SystemsHave you been over-thinking and over-investing in your studio systems? In this podcast I talk about: ~ Why apps and systemisation have become a status symbol ~ When over-engineering your systems might be holding you back ~ What to consider when choosing how you systemise in your business ~ What you actually need at different stages in your design business The biggest take-out I hope you get from this podcast is there is no perfect solution. You’re not missing out on something that only those in the know are aware of and it...2023-11-1739 min

The C Word Podcast with Bec Hughes75. Amplify Your Story Through Imagery with Grace CostaImagery is a crucial part of your brand, even more so as a creative. In this episode of The C Word I have a super informative chat with Grace Costa, photographer, podcaster and mentor, about using a curated image library to amplify both your brand and personal brand story. Grace shares some really actionable advice about: ~ How to choose the right photographer ~ What image categories you should consider as part of a comprehensive image library ~ How to get started with some good quality DIY images Connect wi...2023-11-0537 min

The C Word Podcast with Bec Hughes74. Should You Put Your Prices on Your WebsiteAs a designer, should you put your prices on your website? It’s a very common question. In this episode of The C Word I chat about: ~ My own changing perspective on this. ~ The reasons why you might not want to be quite so transparent ~ Your options and the benefits All just to give you some food for thought. Bec x Work With Me If you’re ready to connect with me on a deeper level and work toge...2023-10-3124 min

The C Word Podcast with Bec Hughes73. Take SEO Out of the Too Hard Basket with Karlie PlowmanSEO for designers is just as important as any other industry. It's time to take it out of the too hard basket. Whether your SEO's a bit S.H.I.T. or you and Google are besties from way back, you’ll want to listen to this episode. Karlie Plowman and I talk about: ~ SEO basics and what it’s all about ~ The foundations for getting started with SEO for designers either if you’re a noob or if things have gotten a bit messy ~ K...2023-10-1945 min

The C Word Podcast with Bec Hughes72. How Many Design Concepts Should You Present?How many design concepts should you present? Designers often want to know what's the perfect number? What's best-practice? What's everyone else doing? The truth is I’m not sure there’s a hard and fast 'right answer' to this question. In this episode of The C Word podcast, I share my view on the pros and cons of 3 approaches: ~ The 'One and Done' Concept ~ Multiple Concepts ~ My own 'Diamond Concept' Approach And guest what… I’ll let you choose wha...2023-10-1324 min

The C Word Podcast with Bec Hughes71. Website Development as a Revenue Stream with Nikki Hamilton On this episode of The C Word podcast I have a fab chat with Nikki Hamilton from Seedling Digital. We dive onto the opportunity for designers to create a web development revenue stream. We cover: ~ The pitfalls for designers starting in web dev ~ Why it's such a big opportunity ~ How to get started Nikki also shares her personal story as a self taught brand and web designer, and the impact of her recent ADHD and autism diagnosis. CONNECT WITH NIK...2023-10-0340 min

The C Word Podcast with Bec Hughes69. Getting Found Part 1 - VisibilityThere’s almost no point in focusing on building your brand to stand out if you can’t be found, seen or heard. In the previous episode (#68), I shared my insights on standing out in a crowded market, focusing on the 4 key opportunities to leverage. For the next 2 episodes, #69 and #70, I'm sharing the magic little framework I refer to when it comes to being seen and 'standing up'. It’s made up of 3 lovely little V words… visibility, volume and value. In this episode I'll share 14 visibility tactics that you can test and...2023-09-2631 min

The C Word Podcast with Bec Hughes70. Getting Found Part 2 - Volume and ValueIn episode 68 of The C Word, I shared my insights on standing out in a crowded market, focusing on the 4 key opportunities to leverage. But there’s almost no point in focusing on building your brand to stand out if you can’t be found, seen or heard. So in episode 69 I shared the first part of my 3 'V' framework to 'stand up' and be seen... visibility. In this final episode in the mini-series, I dive into how you can leverage volume and value to support your brand to be found by potential clien...2023-09-2618 min

The Sterling Family Law Show#16 - Building a Brand and Driving Engagement in the Legal Field with Jonathan HawkinsSend us a textThis is a timeless tale of guts and courage.My guest this week is Jonathan Hawkins. He had the guts to not take the safe route and the courage to stay focused on his niche. Jonathan has built a highly specialized practice serving lawyers and law firms, from firm formation to dissolution and all stages in between.Jonathan's intriguing journey took him from learning Spanish in Costa Rica to hitting the ski slopes of Colorado, before setting his sights on law. Listen as he takes you through his...2023-09-1941 min

The C Word Podcast with Bec Hughes68. Standing Out in a Crowded IndustryHow do you stand out in a crowded industry? That’s probably one of the most crucial questions for any business owner. Surprisingly the answer is not post more on social media. In this episode of The C Word Podcast I'll explore 4 key learnings designers can take from brands that stand-out across different industries to apply to our own creative business: 1. Innovation... the magic in your unique method. 2. Desirability... use your brand style to ensure people believe you can help them achieve the self image they...2023-09-0426 min

NAILED IT! The Business of Construction170. How To Brand Your Roofing Company For Long Term SuccessHow would your business and life change if you had one of the most recognizable brands in your local area? What does it take to get people to desire to work with you before they even need your services? How do you stay on the top of everyone’s mind, so you’re the most referred roofing company? Our guest today answers all of these question, and more. Dan Antonelli is the founder of Kickcharge Creative, a branding company for...2023-08-3157 min

The C Word Podcast with Bec Hughes67. Your Ego and the Impact on Your BusinessSelf-concept, also called self-image, self-identity or ego, is at the centre of just about everything we do. It's a powerful force and can propel you forward or it can hold you back and stop you from being and doing what you want. In this episode of the C Word Podcast I look at: ~ The 3 aspects of self-concept ~ How self-concept can adversely affect designers in their business ~ How you can use self-concept to change how you behave in your business for the better ~ Examples of how self-concept has...2023-08-1722 min

The C Word Podcast with Bec Hughes66. Grow with Brand Strategy Inspired Income StreamsThere are lots of way to create an income from brand strategy related services, it doesn’t have to be an all in brand strategy process. In this episode of The C Word podcast, I share 6 potential revenue streams that will allow you to create income from brand strategy and other brand related services: 1) Branding Audit 2) Brand Audit (not a typo, they are different!) 3) Naming 4) Consultancy Intensives 5) Style Guide & Guidelines Creation 6) Digital Products Let’s dive in and see if we can find 1, 2 or more new income streams for your business. Bec THE BRAND METHOD PROGRAM 2023-07-3025 min

NAILED IT! The Business of Construction166. Why Getting Clear on Your Why Will Change the Game - A Deep Dive Into Brand Building on Social Media and in an OrganizationAre you facing challenges while building a brand? Most people are! In this episode we discuss practical, and surprising, tips a social media influencer utilizes for creating MASSIVE impact and connection. What's really cool is that the repetition and consistent practice that building a brand requires will truly change you and your team from the inside out. Elizabeth Lytle, Integrator for Contractor Dynamics, sits down with USMC Logistics Officer, Jackie Barnum to discuss building a brand, getting clear on your why, and utilizing social...2023-07-2048 min

The C Word Podcast with Bec Hughes65. Strengthen and Elevate Your Brand Strategy OfferBrand strategy as a core part of your offer in a brand design business has so many benefits including: ~ Increased revenue ~ More impactful creative outcomes ~ More fulfilling client relationships In this episode, I share 6 essentials that will strengthen and elevate your brand strategy offer as a creative in business so you feel confident delivering and charging for it: 1) Your brand strategy methodology 2) The Consultant Mindset 3) Industry case studies 4) Co-creating the brief 5) Brand-led messaging 6) Putting brand strategy at the...2023-07-1734 min

The C Word Podcast with Bec Hughes64. 5 Essential Strategies to Amplify Your Content’s ImpactI read a rare, 'stop-me-in-my-tracks', good enough to want to share in my stories piece of content recently. So I ran a little diagnostic on it and pulled out 5 strategies that will help you create more impactful, growth delivering content of your own: Strategy 1: Get out of the studio and into your client’s office Strategy 2: The so what...? story Strategy 3: The BBQ chat principle Strategy 4: People forget facts, but they remember stories Strategy 5: The best unkept secret Listen for an in...2023-06-2821 min

The C Word Podcast with Bec Hughes63. Rebranding NetworkingNetworking needs a rebrand! It can feel particularly awkward for designers. We're most at home in a creative bubble. So getting out and meeting people with an agenda of business growth feels cringey and unauthentic. But I think your network is more important than your portfolio, and would love to see more designers feeling inspired and aligned to the idea. In this episode, my aim is to reframe how you see networking, the ways you can approach it and the things you can do to network in a w...2023-06-2223 min

The C Word Podcast with Bec Hughes62. Consultant Mindset versus Producer MindsetIn this episode I take a deep-dive into the Consultant Mindset: ~ What it is and how it's different to the producer mindset ~ The value of cultivating your consultant mindset in your design business ~ Some of the signs that your consultant mindset might need work ~ 9 attitudes and behaviours of a creative consultant ~ What it looks like in action in your business and how you can implement it Thanks for listening! Bec SAY HELLO Subscribe to The Bra...2023-06-1834 min

The C Word Podcast with Bec Hughes61. Secrets to a Discovery Call that ConvertsIn this episode of The C Word Podcast I take a deep dive into discovery calls: • What a discovery call actually is and what it isn't! • How it fits into the discovery process and why it's an important distinction • The biggest secret to success when it comes to discovery calls • My tips for a great discovery call and what works for me • The 5 phase framework for a well-managed call: pleasantries, explore, share, clarity, next steps. I hope you find it useful and it takes some o...2023-06-0936 min

The C Word Podcast with Bec Hughes60. How It’s Going Hotseat with Bec HughesTo celebrate 1 year of The C Word podcast, I invite you to join me for a fun Q&A. In honour of the tradition started in Episode 1 of The C Word Podcast, I'm interviewing myself on how things are going as a podcaster 1 year on. I share my learnings from the podcast and business in general, and look ahead to what the next 12 months has in store. Listen in for a bit of a giggle, more about me and some tips and snippets of inspo along the way. I also mention 'T...2023-05-3026 min

The C Word Podcast with Bec Hughes53. 10 Things I Would Do First If I was a Start-UpIf I was a start-up design business what would I do in today's market? It's been some time since I started my business and a lot has changed. Not only that, I've learned a lot and have the benefit of hindsight. So in this episode of The C Word podcast, I reflect on what I would do now if I was a start-up design business based on what I believe would give me the fastest but also the most sustainable growth: 1) Create a Simple Packaged Offer 2) Focus on a Ro...2023-04-1950 min

Tech Talks DailyDigitalBits & The Brand Economy - Blockchain Meets Loyalty ProgramsDaniele Mensi, Managing Director at DigitalBits Foundation, joins me for a deep dive into the world of DigitalBits blockchain and its transformative impact on the brand economy and consumer engagement. DigitalBits aims to drive the adoption of blockchain technology in the retail and brand sectors, partnering with renowned brands and organizations to offer innovative blockchain-based loyalty programs and enhance customer experiences. Daniele, a seasoned Italian serial entrepreneur with over 20 years of experience in technology, finance, and telecommunications, shares his insights on how the DigitalBits blockchain is tailored to cater to brands and the retail sector by creating...2023-04-1234 min

The C Word Podcast with Bec Hughes52. Business Legals for Designers with Tracey MylecharaneBusiness legals for designers often only come up when you need to lean on them in a tricky client situation. And if you don't have them in place, it's almost too late to start thinking about them at that point. My guest on this podcast is Tracey Mylecharane founder of TM Solicitor. She is an unconventional business lawyer who delivers confidence for small business owners. Tracey has created business legals for designers as well as many other small businesses and in this episode she shares her wisdom on: • Why your legals are a bus...2023-03-3042 min

The C Word Podcast with Bec Hughes51. Connecting the Dots Between Brand Strategy, Design Strategy and Brand DesignIn this episode of The C Word, I step through the 3 elements of Brand Creation: 1) Brand Strategy 2) Design Strategy 3) Brand Design Understanding and then leveraging these 3 distinct stages and skill sets is an important opportunity for design businesses. I share: • The purpose of each stage and how they differ • What brand strategy actually is • The building blocks of a comprehensive design strategy • How the 3 stages interlock to create a powerful brand outcome • How you can leverage them to create more value in your de...2023-03-2328 min

The C Word Podcast with Bec Hughes41. A Game-Changer for Every Design BusinessIn today's episode I'm sharing one of the biggest game-changers for any design business - brand, graphic, web or otherwise. And that is presenting your creative work in person. This is something I think many designers are reluctant to do. However, I believe it can have such a positive influence on how much your clients value you and the impact you can create with your work. So I share the key reasons I think this is so important for designers, as well as tackling the key objections I hear from fellow cr...2023-01-1133 min

EmbellishPodBrand Mysticism and Dunce WhiskyWhen I listened to @bourbonlens interview I knew I had to absolutely copy them. Today we will talk with the brains behind BRAND MYSTICISM, from the marketing mastermind behind mega-viral whiskies made with crab, venison, and beaver castoreum, as well as countless iconic booze labels, comes an irreverent and wide-ranging treatise on building and maintaining a standout brand in business and life: BRAND MYSTICISM, is penned by spirits maverick Steven Grasse(@stevengrasse) in collaboration with celebrated writer Aaron Goldfarb(@aarongoldfarb). Through his work in advertising and marketing on brands like Hendrick's Gin, Sailor Jerry Rum, Narragansett, Guinness, Miller High...2022-11-221h 00

NAILED IT! The Business of Construction107. Your BRAND Is More Important Than You ThinkWhat is your brand? Why is it important? People in your market perceive you and your company a certain way. The way they perceive you is your brand. The good news is that you have more control over your brand (how people perceive you) than you think. Joseph explains why your brand is so important, and what you can do to more intentionally create the brand you desire Check out our YouTube channel for related videos on Brand: 📷Contractor Dynamics Connect with Joseph on Instagram @heyjosephhughes 2022-10-3114 min

The C Word Podcast with Bec Hughes30. 3 Words That Will Increase Your ValueI talk about strategy and specifically brand strategy a lot on The C Word podcast. And the reason for that is I believe claiming, showing, owning and monetising your strategic side is a huge opportunity for brand-led designers. It sets you apart, elevates you, makes you more valuable, helps you create a better outcome for your clients and makes you more desirable. But how and why does it do that? Well... essentially you want your client to believe you can help them achieve what they want. That belief makes...2022-10-2616 min

The C Word Podcast with Bec Hughes29. How Much Should You Charge for a Logo?Here on The C Word Podcast I like to tackle a whole range of topics, including ones that I get asked about. And this is one of those. In this episode I talk about what is perhaps one of the biggest conundrums for a brand-led designer and that’s how much should you charge for a logo? As well as giving you what I think is a watershed fee for logo design (any less and you're devaluing your work and your skill), I’ll dive into the other questions you should be ask...2022-10-1927 min

The C Word Podcast with Bec Hughes27. Growing Up In Business: Confidence, Creativity & Entrepreneurship With Kate ToonIn this episode of The C Word Podcast I'm talking to Kate Toon about, well everything really. Prepare for a juice-fest because there is so much! This is a fun, entertaining and diverse episode that I know you'll love. From puppy dogs, Kevin Bacon and toxic personal development, to clients, taking things personally, creativity, what it it to be a misfit entrepreneur, confidence and focusing on the big idea as creatives, we cover a SMORGASBORD of topics. The best part about this episode was shooting the breeze with Kate Toon, the hardest part w...2022-10-051h 02

NAILED IT! The Business of Construction97. How to Market Your Construction Business | Brand Building + Lead GenWhen it comes to marketing your construction business... Should you focus more on brand building? Or lead generation? In this video, Joseph breaks down our concept of Brand Response Marketing, which is a solution that gives you the best of both worlds. You can build your brand while generating leads. Check it out, and drop a comment to let us know if this is helpful for you... Learn More About Our Marketing Training Program for Contracting Companies: 📷Learn to Create Consistent Sales Opportunities from Social Med...2022-09-2208 min

The C Word Podcast with Bec Hughes24. Cultivating Unshakeable Belief in Your Creative WorkIn this episode of The C Word podcast I'm tackling the question of how to cultivate unshakeable belief in your creative work as a designer or brand-led creative. Having absolute conviction that you will produce work that nails the brief every time can be an ongoing challenge for many designers. It's a skill, like many others, that we need to invest time in developing. However cultivating that strong belief has an enormous impact on your own self-belief, the sustainability of your business and your growth. In other words, it's worth investing in! As w...2022-09-2132 min

The C Word Podcast with Bec Hughes22. 7 Key Strategies that Grew My Creative BusinessOn this episode of The C Word Podcast I lift the lid on my own creative business growth. My aim isn't to tell you what you should be doing to grow, but rather to inspire you with some of the things you could be doing. I hope to give you some food for thought, and ideas for what you could introduce into your business if growth is something you want to focus on. I've reflected on the past 7 years as a Brand Creator and the things that have had the greatest impact on my growth...2022-09-0726 min

The C Word Podcast with Bec Hughes21. What I Had to Unlearn After Working in a Creative AgencyIn this episode of The C Word Podcast I talk about my own agency experiences as a designer and brand strategist, and share what I had to unlearn after working in creative agencies I often find designers have an employee mindset in their own business. They struggle to let go of some past habits, beliefs and behaviours they may have as a hangover from freelancer or agency life. This episode focuses on: ~ What you need to unlearn from being an ‘employee’ in order to graduate into being a ‘crea...2022-08-3042 min

The Brand Strategy PodcastEpisode 235: How To Use Honeybook To Grow Your Design Business with Mac HughesAs a business owner, you’ve probably found that you can’t run your business without a solid set of tools and platforms, but are your tools as efficient as they could be? Today I’m joined by Mac Hughes from Honeybook (the CRM that I use in my own business), who is sharing all about creating efficient […] The post Episode 235: How To Use Honeybook To Grow Your Design Business with Mac Hughes appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.2022-08-2435 min

The C Word Podcast with Bec Hughes16. Are You Missing the Opportunity to Sell Strategy?In episode 16 of The C Word Podcast, I’m talking about the S word. I’m not getting sweary though, it’s not that S word, what I’m talking about is strategy. And this is something, specifically brand strategy, that’s close to my business heart. I’ve spent the majority of my career as a brand strategist in creative consultancies and it has been a big part of my own business for the past 7 years. I also believe that it can be a real game-changer for creatives in business. 2022-08-0330 min

The C Word Podcast with Bec Hughes13. Are Retainers Bad for Business?In this week’s episode of The C Word Podcast I’m tackling the much maligned topic of retainers. More specifically, I ask the question are retainers bad for business? There’s a lot of bad press and negative content about the poor, unsuspecting retainer and I want to share a different perspective. Because there are always two sides to every story right? I’ve had a lot of success using retainers as a strategy alongside my core brand strategy and design services. So, I wanted to share my experiences and give you s...2022-07-1814 min

The C Word Podcast with Bec Hughes10. A Simple Model to Price Your Creative WorkWelcome to the 3rd instalment in my quick wins mini-series here on The C Word Podcast. And this one hits creative challenges right between the eyes. Because I think this is something that lots of graphic designers, web designers and other brand-led creatives find tricky. And that’s pricing your creative work to ensure you make the profit you want. I’ll be talking about: ~ The difference between a bottom-up and a top-down approach ~ How to ensure your pricing puts profit first ~ How...2022-07-0610 min

The C Word Podcast with Bec Hughes6. Is Canva Damaging Your BrandIn this episode of the podcast I ask the question, ‘Is Canva Damaging Your Brand’? I can already hear the gasps reverberating throughout Australia and beyond! But don’t be alarmed. Today is not a Canva bashing exercise. Far from it. Canva is one of the many amazing tools available to support you to be an empowered, independent and effective brand owner. However, it does come with a ‘graphic’ health warning (pardon the pun!). In this episode I talk about Canva as the fa...2022-06-2231 min

The C Word Podcast with Bec Hughes5. The Power of Brand Association - A Masterclass by Stranger ThingsIn this episode I talk about brand association and the ingenious collaboration between Stranger Things and Kate Bush. I’ve just finished watching part 1 of Stranger Things Season 4 and loved it. As a brand consultant, I couldn’t help admiring something else about this season. And that was the inspired choice of the Kate Bush track ‘Running Up That Hill’ as the soundtrack. It’s a masterclass in brand association. No spoilers. And you don’t need to be a fan of either. The big take out...2022-06-1531 min

The C Word Podcast with Bec Hughes1. Life, Loves, Business & Creativity with Bec HughesIn this very first episode of The C Word Podcast, I thought I’d try something a bit cute and quirky, or maybe it’s just a bit weird! We’ll see. Today I’m interviewing myself. I’ve picked some of my favourite questions that others have asked me in the past and thrown in some of my own. My aim is to share a bit more about me so you can get to know the person behind the poddie voice. So, if you want to...2022-06-0129 min

NAILED IT! The Business of Construction65. How to Start a Roofing Company | Roofing Brand BuildingHow to Start a Roofing Company | Roofing Brand Building What does it take to start a roofing company the right way, with all the right systems in place and with a solid brand that attracts the right types of customers? Creating and distributing content that adds value to your market is one of the fastest and most effective ways to stand out from your market, cut through the noise, and build a consistent business. Joseph Hughes is joined by Byron Vick, owner of Big Time Roofing in Atlanta. Byron shares his...2022-03-101h 02

First Time FacilitatorHow To Monetise Your Personal Brand: Leanne Hughes and Petra Zink (#friendsoffirsttimefacilitator) #203Send Leanne a messageHello friends! Over the next few weeks, I'm sharing podcast episode where I've been the guest! Today, you're listening to an epic conversation I had on my friend Petra Zink's podcast, Your Brand, Your Future.Quick announcements:Join the Booked Out Facilitator on demand program (email hello@leannehughes.com)Check out Beyond Bureaucracy - I'm partnering with Brendon Baker on a program to help you ignite lasting change in your organisationSubscribe to my newsletterGrab Petra's new book: Trusted AuthorityJoin The Flipchart community on FacebookShow notes for today...2022-01-2035 min

NAILED IT! The Business of Construction33. How A Brand Helps You Grow Your Roofing CompanyWhy does your contracting company need a brand? What is a brand? How do you build a strong local brand? What are the consequences of not building a brand? Joseph answers those questions, and more, in this brand new video for you :-) What Joseph shares in this video is based on our experience helping several hundred roofing and contracting companies build their brands since 2012. Drop a comment 👇 if you have specific questions on how to dominate yourself local market by building a recognizable brand. Learn about our 10-wee...2021-08-0310 min

NAILED IT! The Business of Construction27. How to Build a More Profitable Roofing Company by Building a BrandWhat does it take to build a brand that not only makes your roofing company a household name in your local area, but makes your company more profitable? Check out this raw interview with Joe Ayler of Tar Heel Construction Group LLC in Maryland. Joe and his team have CONSISTENTLY put in the effort to build Know, Like, and Trust in their local area, which has enabled them to: 📌 Grow consistently and profitably, year in and year out. 📌 Spend less on marketing, and still increase their closi...2021-07-1347 min

NAILED IT! The Business of Construction20. Why Your Roofing Company Needs a BrandFind out why your roofing company needs a brand. Owner of Golden Group Roofing, Greta Bajrami, shares her insight on business growth. She reveals how she has grown her roofing business without relying on door knocking. Through her social media presence, prospects get to know her company before they ever even buy. She uses this transparency to generate demand for her services. And because her success wasn’t dependent on selling face-to-face, 2020 didn’t hurt her roofing business. If you’re starting out with a small (or nonexi...2020-11-2747 min

Business Basics w/Dr. H, The Global Mentor CoachBonus Episode: Brand Ambassadors Are the New Sales RepIn the world of social media and its myriad of influencers has emerged brand ambassadors. This episode explores the nuances of brand ambassadorship and this age-old marketing technique. If you want to use brand ambassadors, you can use the same approach companies use when approaching celebrities. Listen and take notes. --- Send in a voice message: https://podcasters.spotify.com/pod/show/businessbasicswithdrh/message Support this podcast: https://podcasters.spotify.com/pod/show/businessbasicswithdrh/support 2020-10-1415 min

MarketSmarterBuilding A Socially Conscious Fashion BrandIn this episode, we’re joined by Leah Sullivan, the co-founder of Peachy Keen Swim - a size-inclusive swimwear that celebrates body positivity and sustainable manufacturing practices. Leah, along with her co-founders Delaney and Summer, has managed to source investors and grow a loyal following of brand advocates all while still in college . When you listen to this episode, you'll hear Leah discuss how she and her co-founders realized that there was a gap in the swimwear market, the struggles of being taken seriously as a young female founder, Peachy Keen Swim's unique sizing chart, why th...2020-09-1928 min

Professor Mat HughesLessons from Launching a Business and Brand in a PandemicProfessor Mat Hughes speaks with Karen Lee-Thompson, Founder and Managing director of Beauty Consociare Ltd and the new skincare brand, Wǒ, about her experience in launching a business during the Covid-19 pandemic.2020-08-1727 min

NAILED IT! The Business of Construction3. Your Brand Sucks...And I'm Not Just Talking About Your LogoSlapping you logo on something doesn't make it advertising. It isn't branding either. In today's episode, Tim Conley, "The Mad Marketer" and my business partner at Contractor Dynamics teaches what builds a roofing brand and what doesn't. You'll learn what it takes to achieve "Message To Market Match." Getting the right message to the right people in your market at the right time builds your brand. Tim also covers why he thinks marketing is more powerful than sales, how to get sales and marketing to work together, and... Why sales comes fir...2020-06-2528 min

Called to Confidence - Personal Development For Kingdom Focused LeadersEp.020 How to Bring Humor To Your Brand with Rachael Kay AlbersNothing gets people's attention like humor. Everyone loves to be entertained and humor is disarming, it makes us drop our defenses causing us to engage with the message easier and make a connection. Have you wanted to bring humor into your brand but didn't know how to go about it? Rachael Kay Albers of Awkward Marketing is the maven of funny marketing. She's a one woman show that incorporates dozens of characters into her marketing content that's guaranteed to entertain and teach you! In this episode she'll shows you how to find your brand of fun...2019-07-2034 min

Called to Confidence - Personal Development For Kingdom Focused LeadersE0.019 How To Build Your Personal Brand with John GoldenHave you ever wondered how to create your personal brand? Part of that process is choosing who you are and choosing your inputs by starting your day with a mental breakfast. John Golden, the author of Building Your Brand Of Gold, walks us through a masterclass on how to successfully create your personal brand and not become a chameleon on the way! John Golden is the Publisher and Executive Editor of SalesPOP Magazine and Chief Strategy & Marketing Officer at Pipeline CRM. Some of my favorite takeaways are: Controlling your environment choosing how y...2019-07-1137 min

StreamBytes92% of You Will Ignore this in 2019 - Building a Personal BrandIf you're just getting started, it's not too soon to be thinking about your brand. If you plan on following our framework and becoming successful in the streaming world, then you need to have a solid personal brand ready to go when your fans are ready to start repping your brand. Don't get fancy, I'm talking about getting merch on the shelves here, I'm talking about getting your brand ready, so when the time comes you can pull the trigger and get some merch ready to go. If you haven’t joined my #streamcoach co...2019-03-1504 min