Shows
Build With Becky: Smart Strategies To Grow Your Community-Driven BusinessListener Q: "My Community Is Dead – Should I Move It To Facebook?"In this episode, I’m answering a question from a longtime newsletter reader who asked, “Should I move my community to Facebook? It feels dead where it is now.”She’s not alone in wondering this so I recorded this voice note for Tina, and for anyone trying to breathe life into a quiet group.We cover:Whether Facebook Groups are ever a good idea in 2025What to do when your forum isn’t buzzing (especially with 2025-07-3009 minBuild With Becky: Smart Strategies To Grow Your Community-Driven BusinessThe Membership Growth Strategy That BackfiredWhat’s working right now to grow a membership? And how do you avoid growing in the wrong direction?In this episode, I share one of the biggest lessons I learned while leading community and product at Bossbabe — the mistake that led to our best growth month ever and a wave of churn the very next.This is a story about good growth vs. bad growth, why urgency-based campaigns work only when they’re aligned with your membership’s transformation, and what to do instead if you want both new and long-term members to thrive.Whe...2025-07-2306 minBuild With Becky: Smart Strategies To Grow Your Community-Driven BusinessThe 5 Reasons Most Communities FailThinking about starting a community? Or wondering why yours isn’t working the way you hoped? In this episode, I break down the top five reasons I see communities fail, based on real conversations with founders and the patterns I’ve seen across dozens of clients. From pricing mistakes to missing transformation, these are the lessons I wish every creator and coach knew before launching a membership.Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective2025-07-1611 minBuild With Becky: Smart Strategies To Grow Your Community-Driven BusinessHow To Have Your Europe Summer & Still Serve Your CommunityCommunity leaders deserve a vacation too. In this episode, I’m sharing real strategies for stepping back without sacrificing connection. From member-led calls to pivoting your programming, you’ll learn how to build a culture where the community supports each other, not just you. Whether you’re feeling overwhelmed, burnt out, or just ready to take a summer break, this one will help you lead your people while protecting your energy.Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective2025-07-1010 minBuild With Becky: Smart Strategies To Grow Your Community-Driven BusinessHow Primary Persona Development Can Skyrocket Your BusinessAt a retreat earlier this year, I got to meet Ayman Al-Abdullah, former CEO of AppSumo. He shared the growth strategy that took their business from $3M to $84M in six years. And it all started with a Persona. In this episode, I’m breaking down what that actually means, why your “best” customer isn’t always your biggest, and how to build products, programs, and communities in true partnership with the people you most want to serve.Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collecti2025-07-0207 minBuild With Becky: Smart Strategies To Grow Your Community-Driven BusinessSmart Ways Community Builders Are Using AII haven’t talked much about AI publicly — until now. In this episode, I’m sharing the creative ways I’ve seen community builders use AI to improve member retention, automate high-touch experiences, and connect people in more meaningful ways. From custom renewal reports to member matchmaking and searchable private content libraries, I’m walking through real ideas you can borrow or build. If you feel overwhelmed... same here. But I’m finding a lot of potential here, and this episode is a peek at where things are headed.Let's be friends:Connect with Becky on Instagram or...2025-06-2508 minBuild With Becky: Smart Strategies To Grow Your Community-Driven BusinessThe Lab Offline Day 2 – Facilitating ConnectionSteal This Simple Event Format to Spark Real ConnectionLive from Boise, I’m recapping Day 2 of the Lab Offline retreat hosted by Jay Clouse — and specifically, one powerful mastermind structure you can replicate in your own programs or in-person events. We did a mix of solo reflection and small group hot seats, and it gave me surprising clarity on my next offer at Affinity. I’m also sharing why in-person connection is becoming essential for digital communities and how to start simple with meetups that drive retention.Let's be friends:Connect with Becky on Ins...2025-06-1105 minBuild With Becky: Smart Strategies To Grow Your Community-Driven BusinessThe Lab Offline Day 1 – Notes From Nathan BarryThis episode was recorded from my hotel room in Boise, fresh off Day 1 of Jay Clouse’s retreat for Lab members, and I had to share one big takeaway that hit hard. During a fireside chat, Nathan Barry reminded us that if you’re not interested in what you’re creating, your people can feel it. I talk about how this applies to building community, what it means to co-create with your members, and why your energy is one of the most important growth levers in your business.Let's be friends:Connect with Becky on Instagram or Lin...2025-06-1006 minBuild With Becky: Smart Strategies To Grow Your Community-Driven BusinessCommunity Moments In Everyday LifeA recent CreativeMornings event reminded me how powerful it is to put yourself in the room... to follow the pull toward people, conversations, and spaces that expand you. In this episode, I reflect on how in-person connection sparks creativity, builds momentum, and supports your business in ways no algorithm ever could. If you've been feeling stuck or isolated, this is your invitation to step outside your usual routine and follow your curiosity.Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective2025-06-0605 minBuild With Becky: Smart Strategies To Grow Your Community-Driven BusinessWhat Does Your Community Feel Like?What does it actually feel like to be part of a great digital community? In this episode, I share a powerful question my friend Julian asked me that sparked a conversation about group chats, stickiness, and how strong community design creates a sense of home. If you’re building a space for transformation, connection, or creativity, this is your reminder that feelings matter — and that people stick around when it feels good to be there.Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective2025-06-0605 minBuild With Becky: Smart Strategies To Grow Your Community-Driven BusinessWhat Story Is Your Data Telling You?Most people collect data they never use or worse, they’re flying blind, relying on gut instinct and assumptions. In this episode, I’m walking you through the exact prompts and data audit process we used on Day 1 of the Make Smart Retreat. You’ll learn how to spot the story your data is telling you, the difference between qualitative and quantitative insights, and how to identify what’s actually working across your funnel from lead magnet to checkout page.If you’ve ever launched something and thought, “Why didn’t this work?”, this episode is for you.Let's...2025-06-0409 minBuild With Becky: Smart Strategies To Grow Your Community-Driven BusinessLet's Be Friends? My Journey To EntrepreneurshipI’m handing you the real behind-the-scenes look at how I went from fancy architecture school to building community-driven products for creator-led brands. I’ll walk you through my (very nonlinear) seven-part journey — including the moment I realized I was never meant for the corporate life, my unexpected side-gigs and cross-country moves, and how teaching UX led me to obsess over online education and membership strategy.If you’ve ever felt like you don’t fit neatly in a box… you’ll feel right at home hereLet's be friends:Connect with Becky on Instagram or L...2025-06-0409 minBuild With Becky: Smart Strategies To Grow Your Community-Driven BusinessHelping My Friend Design Her Beta ProgramYour first launch won’t be perfect — and it’s not supposed to be. In this episode, I walk through a real conversation with a friend who’s building a new offer. We talk about how to approach beta testing, why you should teach and deliver live the first time around, and how to use feedback to make your product better with every round.If you're stuck trying to map the “perfect” offer before you’ve even sold it, this one’s for you.Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter a...2025-06-0407 minBuild With Becky: Smart Strategies To Grow Your Community-Driven BusinessYou Need To Try Bully Marketing If You Don't Have A Huge AudienceWhen your audience is small, the rules are different. In this episode, I break down the real strategy that helped me fill the Make Smart Retreat — and it wasn’t just email blasts or passive waitlist conversions. It was what my clients lovingly call “bully marketing”: personal, intentional outreach that connects with your people human to human.If your first launch isn’t selling the way you hoped, this episode is your reminder to get scrappy, get personal, and go all in on the people you believe in most.Let's be friends:Connect with Becky on I...2025-06-0405 minBuild With Becky: Smart Strategies To Grow Your Community-Driven Business5 Steps To Give Your Membership A MakeoverWant the full checklist? DM me MAKEOVER on Instagram @buildwbecky and I’ll send it your way.If your membership feels a little messy, like members are ghosting, your forum is quiet, or your content feels bloated, this episode is your fix-it guide. I’m walking you through the exact 5-part audit we use with our Affinity Collective clients to improve retention, engagement, and outcomes inside their programs. You’ll learn how to simplify onboarding, clean up your content, and refresh your programming so your members actually want to stick around.Let's be friends:Connec...2025-06-0410 minBuild With Becky: Smart Strategies To Grow Your Community-Driven BusinessIntroducing Build With BeckyIntroducing the Build With Becky Podcast: Smart Strategies To Grow Your Community-Driven BusinessYour membership, course, or program should be working better than this.You’re proud of what you’ve built — but members are ghosting, engagement is low, refund requests are creeping in, and let’s be honest... it’s harder than it should be to scale.That’s where this podcast comes in.Think of Build With Becky – that’s me – like a voice note from your smart friend to help you tweak your programs, get better student outcomes, and make more mone...2025-05-2700 min
Engineering Calmer Agencies & Consulting Firms: Calm is the New KPIThe Anti-Call Sales Process: Build Trust, Close Deals, Keep Your Calendar ClearEliminate Sales Calls? Yes, Really.What if your entire sales process could feel human, high-touch, and not require a single call?This week on Calm is the New KPI, I’m joined by Becky Pierson Davidson, founder of Affinity Collective, a product strategy agency for community-driven businesses. Becky shares how she’s turned the traditional, time-consuming sales process on its head—closing $15K+ client engagements with zero sales calls.Instead of long proposal timelines, back-to-back Zooms, and ghosted bookings, Becky uses a thoughtful, asynchronous process: pitch decks, Loom videos, and warm DMs. T...2025-03-2539 min
Streamlined Solopreneur: Helping solopreneur parents stop checking email at the playgroundMy Biggest Failure, and Success, of 20242024 has been a transformative year for me. I learned a ton about myself and my business, and for the first time in a while I feel like I’m not flailing. I’ll have the clearest plan I’ve had in a long time in 2025 — one that’s reinforced by conversations I’ve had, not just hunches. So for the last episode of the year, I wanted to do a quick year in review where I talk about my biggest success, my biggest failure, and the lessons I learn.Plus, some feedback from last week’s episode on using AI.2024-12-1623 min
The Making OfThe Making Of: Jay ClouseJay Clouse is the founder of Creator Science, a media company centered on helping professional creators grow their businesses. With a combined audience of 200,000+, Jay is a powerful voice and thought leader in the creator economy.From his early love of video games to his time as a reporter shaping his storytelling skills, Jay shares how these experiences paved the way for his entrepreneurial ventures, the strategies he used to scale his business, and how to provide real value to your audience. He also opens up about balancing business and personal life, navigating the competitive world of...2024-10-021h 24
Alt Marketing SchoolEP 191 - Building Strong Communities with Becky Pierson DavidsonEver feel like you’re swimming in a sea of likes and follows but still missing something? Becky Pierson Davidson is here to dish out the ultimate recipe for creating a community where everyone feels at home. She’s like the Yoda of connection-crafting (strong with the community vibes, she is!).Fab and Becky chat about the great shift in community experiences for 2024. Plus, learn how to start small with 1-to-1 conversations that'll make your community members feel like they've found their tribe.Becky’s gems on audience definition, data magic, setting expectations, and creating safe s...2024-07-0829 min
Streamlined Solopreneur: Helping solopreneur parents stop checking email at the playgroundDiscovering What Customers Really Want with Georgiana LaudiI remember touring a Murano Glass factory on my honeymoon to Italy. Basically as soon as we stepped foot into the place, a man giving us the tour had us pegged. So when it came time to sell us something, he didn’t just ask us if we wanted to buy some glass art. He painted us a picture of a unique conversation piece that we can put in our home, to help us remember this time at the beginning of our marriage. To turn into a family heirloom for when we have kids and grandkids. He...2024-04-0158 min
Streamlined Solopreneur: Helping solopreneur parents stop checking email at the playgroundWhy LinkedIn's "Best Practices" Might Be Your Downfall in 2024 with Matt ClarkIt was a wild year for social media in 2023. Twitter turned into X. Meta launched Threads. And LinkedIn started off the year as a promising platform for engagement and growth before tweaking the algorithm and tanking all of that. Matt Clark, founder of The Virtual Edge, host of the Rainmaker Show, and expert in sales argues that we shouldn’t treat LinkedIn like a social media platform because it’s not one. It’s a professional networking platform. That means we need to treat it more like a networking event if we want to make the most...2024-01-1558 min
Streamlined Solopreneur: Helping solopreneur parents stop checking email at the playgroundHow to be a Scrappy Researcher (to Actually Sell Products) with Becky Pierson DavidsonOver the last few weeks, you’ve heard from multiple guests about the importance of research – Dappz talking about calculated risks and doing research for the actual calculation. Nikki Rausch talking about speaking your potential customer’s language. Adriana tells us to do research when we’re guesting on a podcast. But that begs the question: how? How do we make sure we’re doing the right kind of research to yield helpful information – especially if we’re not a huge company? We need to do scrappy research – which is why I brought in my friend, Beck...2023-12-1855 min
Marketing PowerupsBecky Pierson Davidson's Community Retention PlaybookBecky Pierson Davidson, Founder of BPD Strategy, shares her community retention playbook that she used to decrease Bossbabe's course refund rate by 6%. Download this episode's powerups cheatsheet.🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.They’re a strateg...2023-11-0343 min