Shows
Conversational Messaging Podcast by GupshupEpisode 021: Create relationships and conversations with customers, through compassionIn today’s episode of the Conversational Messaging Podcast, we spoke to Nidhi Mittal, who is the head of marketing at JioSaavn, and Srinivas Vijayaraghavan, who’s the VP of marketing at Gupshup. In this insightful conversation, Nidhi spoke about what drives her love for marketing, and how she approaches communication with consumers. She walked us through the key points of the right communication with your audience, whilst not drowning them in automated emails.Using data to engage customers through meaningful conversations.Understanding analytics and building strategies around the data is cr...2022-06-1519 minConversational Messaging Podcast by GupshupEpisode 020: How FloCareer mastered the art of customer experience at scaleIn today’s episode of the Conversational Messaging Podcast, we spoke to Mehul Bhatt, who’s the CEO and cofounder of FloCareer, and Srinivas Vijayaraghavan, who’s the VP of marketing at Gupshup. In this insightful conversation, Mehul walks us through how FloCareer helps businesses secure top-tier talents by working with several stakeholders like the business they are working with, the talent they are interviewing, and the folks who are conducting the interviews.FloCareer is India’s fastest growing HR tech company that provides “Interview-as-a-Service” and leverages automated interviews to streamline...2022-05-2518 minConversational Messaging Podcast by GupshupEpisode 019: How CredR integrates the offline and online user experience seamlesslyIn today’s episode of the Conversational Messaging Podcast, we spoke to Vitasta Kaul, who’s the director of brand marketing at CredR, and Srinivas Vijayaraghavan, who’s the VP of Marketing at Gupshup.In this insightful conversation, Vitasta walked us through the various ways in which CredR seamlessly integrates their offline shopping experience to their online presence. This helps them CredR is India’s Most Trusted Used Two-Wheeler Consumer Brand that leverages Technology & Processes to simplify the Market. Understanding exactly what your customers wantEach brand at its very core...2022-04-2728 minConversational Messaging Podcast by GupshupEpisode 018: How Tata 1MG uses chatbots to optimize their customer experienceIn today’s episode of the Conversational Messaging Podcast, we spoke to Priyang Agarwal, who’s the director of brand marketing at Tata 1MG, and Srinivas Vijayaraghavan, who’s the VP of Marketing at Gupshup.In this insightful conversation, Priyang walked us through the various touchpoints in which Tata 1mg connects with their customers, and walks us through exactly how and where to use chatbots to improve the overall customer experience. Tata 1mg is India's leading digital healthcare platform. From doctor consultations on chat to online pharmacy and lab tests at home 1Mg does it all. 2022-04-1432 minConversational Messaging Podcast by GupshupEpisode 017: How to Create and Manage Complex Chatbot ScenariosIn today’s episode of the Conversational Messaging Podcast, we spoke to Ashish Bajaj, who’s the Head of Marketing at Medibuddy, and Srinivas Vijayaraghavan, who’s the VP of Marketing at Gupshup.In this insightful conversation, Ashish walked us through the comprehensive chatbot flows that his team have to manage at Medibuddy. Medibuddy is India’s largest healthcare platform and they help integrate the entire healthcare lifecycle for their users through their chatbot communications.Managing the Online to Offline IntegrationsMedibuddy and Ashish’s team have to look at managing and automa...2022-03-2327 minConversational Messaging Podcast by GupshupEpisode 016: How to humanize and personalize your chatbot interactionsIn today’s episode of the Conversational Messaging Podcast, we spoke to Rumi Ambastha, who’s the Director of brand marketing at The Man Company, and Srinivas Vijayaraghavan, who’s the VP of Marketing at Gupshup.In this insightful conversation, Rumi walked us through how her and her team at The Man Company humanize, personalize and optimize their chatbot experience on their website. She let us know exactly how they consistently create new content for their chatbot and interactions for over 100 SKU’s with their users.Humanizing the messagingChatbots are such a p...2022-03-1122 minConversational Messaging Podcast by GupshupEpisode 015: How to build and scale a great storyIn today’s episode of the Conversational Messaging Podcast, we spoke to Rapti Gupta, who’s the director of brand marketing at Instamojo, and Srinivas Vijayaraghavan, who’s the VP of Marketing at Gupshup.The conversation centered around two major points. The first was how to build messaging campaigns and stories that resonate with audiences, and the second was how to use chatbots to scale and personalize interactions with end customers.Building Testimonial Campaigns that resonateTestimonial campaigns are powerful. The reason they work so effectively, is because they are genuine review...2022-03-0727 min
Conversational Messaging Podcast by GupshupEpisode 014: Conversational Travel: Making Traveler Experiences BetterIn today’s episode of the Conversational Messaging Podcast, Thiagarajan “Thia” Rajagopalan, Founder and CEO of Tripeur, joins Srini to discuss how conversational messaging can massively get rid of customer pain points while increasing brands’ efficiency. Tune in for a conversation about how better communication equates better brand reputation. The Changes in Consumer Requirements COVID has definitely brought massive changes on the way people travel, regardless if its for leisure or for business. According to Thia, people demand more information about travel arrangements, places they’re travelling to (restrictions, policies, etc.), and have expectations...2022-01-1226 min
Conversational Messaging Podcast by GupshupEpisode 013: IP Messaging - Backbone of Conversational EngagementIn today’s episode of the Conversational Messaging Podcast, Gupshup’s Product Leader, Kunal Talreja, joins Srini to discuss how the Gupshup IP Messaging empowers a no-app, no-call, and no-store visit—the most convenient customer service for both sides. Tune in to see how less is more! The Gupshup IP Messaging Kunal explained the power of the Gupshup IP Messaging (GIP), a platform that transforms one-way messages into two-way conversations. Ultimately, GIP gets rid of inconvenient processes that require customers to call the brands, install applications, or visit the stores. By just...2021-10-1525 min
Conversational Messaging Podcast by GupshupEpisode 012: Enterprise Automation with Conversational Messaging - HR & Supply ChainIn today’s episode of the Conversational Messaging Podcast, Gupshup’s Product and Strategy Team Senior Member, Adwit Sharma, joins Srini to discuss how conversational messaging makes company processes and communications seamless. Tune in and see what you’re missing by not automating your HR processes. Communicate More Naturally Because of the pandemic, many companies have switched to remote setups. While this brought many issues as employee communications can no longer happen face-to-face, there is a way for companies to still make communications seamless, easy, and natural. Adwit believes that many wor...2021-09-2422 min
Conversational Messaging Podcast by GupshupEpisode 011: Improve Online Reputation Management with Social Media BotsIn today’s episode of the Conversational Messaging Podcast, Gupshup’s Product Head of Conversational AI, Niyati Agarwal joins Srini to discuss how smart social media bots can bring your brand closer to consumers. Tune in to find out about how this strategy builds customer loyalty, increases sales, and even becomes a marketing tool for your brand! Engaging to Consumers OnlineSocial media is so widely used these days that it has become an outlet for thousands of annoyed (sometimes satisfied) customers. When consumers are unhappy with a product, they tend...2021-09-1020 min
Conversational Messaging Podcast by GupshupEpisode 010: Creating Frictionless No-app Journey For Fintech CompaniesIn today’s episode of the Gupshup Conversational Messaging Podcast, Beerud and Srini welcome guest Pratekk Agarwaal, an experienced financial advisor of FinTech companies. They discuss how the integration of messaging to FinTech services is an absolute win not only for the brands, but more importantly, for the consumers. Customers’ Habits EvolvedCustomers are long done with downloading dozens of apps that serve different purposes. Their needs and habits have changed to being able to do all online activities at once, including finance, regardless if it’s through WhatsApp, or anything they use...2021-09-0332 min
Conversational Messaging Podcast by GupshupEpisode 009: Engage Better on Instagram with Instagram Messenger APIIn today’s episode of the Gupshup Conversational Messaging Podcast, Beerud and Srini discuss how the Instagram messenger API can be the game-changer for everyone involved—for the brands, consumers, influencers, etc. Tune in to learn about how to make use of Instagram for your brands marketing, commerce, and support. The Instagram We LoveInstagram is a powerful social media platform that has hundreds of millions of users. It enables its messenger API to present countless opportunities not only for brands but also for consumers. Automated chats through Instagram direct messa...2021-08-2812 min
Conversational Messaging Podcast by GupshupEpisode 008: Make Payment Collection seamless with 1-Click-Bill-PayIn today’s episode of the Gupshup Conversational Messaging Podcast, Beerud and Srini discuss how incorporating conversational messaging in the payment collection process can work in favor, not only of the consumers but also the business. Listen as they talk about why this matters, how it works, and how to get started.Less Painful Payments The payment process nowadays, despite the online option being made available for so long, is still inconvenient for consumers. More often than not, consumers’ lack of easy and customer-friendly payment options leads to late payments that may resul...2021-08-2714 min
Conversational Messaging Podcast by GupshupEpisode 007: Conversational AI: Humanizing Interactions Between Brands and ConsumersIn today’s episode of the Conversational Messaging Podcast, Product Head of Conversational AI, Niyati Agarwal joins Beerud and Srini to discuss how Conversational AI technology changes the course of brand interaction with consumers. Tune in to know how Conversational AI impacts your brand reputation, reduces your manpower’s effort, and optimises your business costs. The “Magic” of Conversational AI TechnologyConversational AI technology is ideal whether you want to have an unstructured (free style) or structured (straightforward) communication with consumers. Through natural language understanding (NLP), AI understands the intent of consum...2021-06-2425 min
Conversational Messaging Podcast by GupshupEpisode 006: Conversational Technology in Customer SupportIn today’s episode of the Conversational Messaging Podcast, Gupshup’s Beerud and Srini discuss the inevitable demand for customer support with the rise of social media. They explore how shifting from traditional call centers to automated customer support is the smartest and most cost-efficient way to make consumers happy. The Common Mistake of Most Businesses Although customer support is one of the most critical aspects of a business, it often doesn’t get the attention it deserves. Most businesses compromise customer service because they think that it’s an expensive investment...2021-06-1719 min
Conversational Messaging Podcast by GupshupEpisode 005: Conversational Marketing: Take Your Brand Closer To The ConsumerIn today’s episode, Beerud and Srini discuss how marketing evolved with the infusion of technology. Together, they talk about the evolution of marketing from offline to digital, and now, conversational. Find out why conversational marketing is the best for your brand.Conversational Marketing Appeals To IntimacyWhat makes conversational marketing better than offline and digital marketing is its ability to appeal to consumers’ intimacy and relationship with the brand. Conversational marketing can make the consumers’ experience highly personalized as they are talking to someone who knows them by their names, styles...2021-06-1017 min
Conversational Messaging Podcast by GupshupEpisode 004: How To Take Your Restaurant Online With MessagingIn today’s episode of the Gupshup Conversational Messaging Podcast, join Gupshup’s Beerud and Srini as they discuss how the pandemic and the rise of digital smartphones affected the consumers’ dining experience. Listen as they talk about how conversational messaging allows restaurants to receive a “natural” and personalized dining experience, at the comfort of their own homes.How The Dining Experience EvolvedThe global forces that affected the dining and food ordering industry for the past year are the pandemic and the rise of digital smartphones. Because people have been...2021-06-0416 min
Conversational Messaging Podcast by GupshupEpisode 003: Conversational CommerceIn today’s episode, Beerud and Srini discuss how the pandemic changed the way consumers shop. Join them as they talk about conversational commerce, the future of e-commerce. Learn what conversational commerce is, why it’s a game-changer, and what you need to know to get started. Conversational Commerce in a NutshellThe pandemic made everything digitized, pushing consumers to rely on dozens of applications for different types of activities and transactions. This sparked the need to discuss conversational commerce. But what is conversational commerce? It allows customers to interact with businesses as if the...2021-05-2820 min
Conversational Messaging Podcast by GupshupEpisode 002: Conversational Banking: Transforming An Old SystemIn today’s episode of the Gupshup Conversational Messaging Podcast, Beerud and Srini talk about how the banking industry keeps up with the digitized world. Together, they discuss the challenge of transforming offline and online banking to “conversational” banking, which makes banking seamless for all generations. They also discuss the three stages of this transformation: the marketing, transactional, and support stage. Making The Experience SeamlessBanks found ways to reduce consumers’ pain points by launching banking websites and applications. However, consumers still take a lot of time and effort to do simple transactions like payme...2021-05-2025 min
Conversational Messaging Podcast by GupshupEpisode 001: What is Conversational Messaging?On this episode of the Conversational Messaging Podcast, Beerud and Srini talk about how conversational messaging revolutionize businesses and customers’ experiences. They talk about tips on how to establish a start-up conversational messaging platform, and so much more.Evolution Of Conversational Messaging Beerud talks about how the one-way notification we used to receive — from our banks, credit card companies, hotels, airline companies, and the like — have eventually opened a way for us to respond and communicate. If developed right, conversational messaging will keep on evolving which will definitely pave the way to business expansi...2021-04-0634 min
Conversational Messaging Podcast by GupshupEpisode 000: Conversational Messaging Podcast by GupshupListen to insights on how conversational messaging is changing the way businesses and their customers engage. Join GupShup CEO, Beerud, and VP for Marketing Srini and an array of guests for conversations about conversations. This is the GupShup Conversational Messaging podcast.Podcast on ConversationsConversations are one of the most primal activities of humans since the evolution of time. Communication is a natural form of interaction that we pick up as we grow, with no training required. However, when it comes to businesses, interacting with consumers is a brand new phenomenon. 2021-03-2906 min