Shows
Consumer Insights 101Healthcare and Medical Decision MakingProfessors Meng Zhu, Dipankar Chakravarti, and Jian Ni join Consumer Insights 101 to discuss several of the findings from research included in the Healthcare and Medical Decision Making issue of the Journal of the Association for Consumer Research (JACR). The co-editors of this issue discuss how a patient-centric, data-driven approach is changing the healthcare landscape, opening up new business opportunities for practitioners and entrepreneurs, while also sparking new research avenues for marketing academics.Emerging Marketing Research on Healthcare and Medical Decision Making: Toward a Consumer-Centric and Pluralistic Methodological Perspective Meng Zhu, Dipankar Chakravarti, & Jian Ni Mach...2022-05-2559 min