Shows
Batteries Demystified by Ramesh Natarajan82. The Write Inheritance: How Words Build LegaciesIn this inspiring episode of The Write Inheritance, industrial marketer Bejoy Peter sits down with Ramesh Natarajan, well-known author and battery industry expert to explore the powerful connection between writing, influence, and legacy.From factory floors to life as a best-selling author, Ramesh shares how his journey through the world of batteries sparked stories that charge minds and move hearts. Together, Bejoy and Ramesh unpack the creative process, the discipline of writing amidst demanding careers, and why every professional - no matter their field - has a story worth telling.Expect witty insights, honest reflections...
2026-01-0125 min
B2B Branding & Marketing by Bejoy PeterThe Write Inheritance: How Words Build LegaciesSend us a textIn this inspiring episode of The Write Inheritance, industrial marketer Bejoy Peter sits down with Ramesh Natarajan, well-known author and battery industry expert to explore the powerful connection between writing, influence, and legacy.From factory floors to life as a best-selling author, Ramesh shares how his journey through the world of batteries sparked stories that charge minds and move hearts. Together, Bejoy and Ramesh unpack the creative process, the discipline of writing amidst demanding careers, and why every professional - no matter their field...
2025-11-1426 min
B2B Branding & Marketing by Bejoy PeterDoes SPATIAL BRANDING mean - no compromise!Send us a textIn this episode, host Bejoy Peter sits down with spatial branding expert Tanishqa Jagtap to explore the art and science of creating immersive brand experiences through physical spaces. From retail environments to corporate offices, Tanishqa shares insights on how spatial branding influences customer perception, enhances engagement, and reinforces brand identity. Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@v...
2025-03-1218 min
B2B Branding & Marketing by Bejoy PeterIn Conversation with Tanvi Pinjarkar on BRAND MANUALSSend us a textWelcome to this episode of the podcast where we delve into the intricacies of branding and marketing. In this episode, your host Tanvi Pinjarkar leads a riveting discussion with esteemed brand strategist Bejoy Peter, as they unravel the mysteries of brand manuals.Join Tanvi and Bejoy as they explore the significance of brand manuals in shaping the identity and messaging of a brand. From establishing visual guidelines to rendering a pride of association, they dissect the essential components that make up a comprehensive brand manual.Whether you're a seasoned...
2024-03-1422 min
B2B Branding & Marketing by Bejoy PeterGrow Your Business With SEARCH ENGINE OPTIMISATIONSend us a textJoin Bejoy Peter as he delves into the intricate world of Search Engine Optimisation (SEO) with Agrim Yog. In this captivating episode, Bejoy unravels the mysteries behind boosting online visibility and driving organic traffic through effective SEO strategies. From decoding search engine algorithms to leveraging keywords and optimising content, they explore the fundamental principles and advanced techniques that can elevate your digital presence. Whether you're a seasoned marketer or a budding entrepreneur, this conversation promises valuable insights and actionable tips to navigate the ever-evolving terrain of SEO and stay ahead in t...
2024-02-1219 min
Sidepreneur Podcast | Erfolgreich nebenberuflich Gründen!SP303 - Zukunft der Fürsorge: Über KI-gestützte Angehörigenbetreuung mit Hanne Butting von Beyond EmotionIn unserer neuesten Episode spricht Helen mit **Hanne Butting von Beyond Emotion**. Durch das **EXIST-Gründerstipendium** gefördert, hat das Team um Hanne ein revolutionäres Produkt auf den Markt gebracht: BEJOY, ein **digitaler Bilderrahmen mit integrierter Stimmungs- und Aktivitätserkennung für Senior:innen und deren Angehörigen**. Hanne erzählt von der spannenden Reise ihres Start-ups, das nicht nur technologischen, sondern vor allem gesellschaftlichen Mehrwert schafft.
Erfahre, wie **BEJOY** durch Benachrichtigungen über die Stimmung und Aktivitäten der Nutzer:innen die Lebensqualität von Senior:innen und ihren Angehörigen verbessert und wie **Beyond Emotion damit die Gesundheitsbranche mitgestalte...
2023-12-1036 min
Sidepreneur Podcast | Erfolgreich nebenberuflich Gründen!SP303 – Zukunft der Fürsorge: Über KI-gestützte Angehörigenbetreuung mit Hanne Butting von Beyond EmotionIn unserer neuesten Episode spricht Helen mit **Hanne Butting von Beyond Emotion**. Durch das **EXIST-Gründerstipendium** gefördert, hat das Team um Hanne ein revolutionäres Produkt auf den Markt gebracht: BEJOY, ein **digitaler Bilderrahmen mit integrierter Stimmungs- und Aktivitätserkennung für Senior:innen und deren Angehörigen**. Hanne erzählt von der spannenden Reise ihres Start-ups, das nicht nur technologischen, sondern […]
2023-12-1036 minSidepreneur Podcast | Erfolgreich nebenberuflich Gründen!SP303 - Zukunft der Fürsorge: Über KI-gestützte Angehörigenbetreuung mit Hanne Butting von Beyond EmotionWie ein digitaler Bilderrahmen mit Hilfe von KI den Alltag von Familien von Unsicherheit und Sorgen befreit. Produziert im Auftrag des Bundesministeriums für Wirtschaft und Klimaschutz.
In unserer neuesten Episode spricht Helen mit Hanne Butting von Beyond Emotion. Durch das EXIST-Gründerstipendium gefördert, hat das Team um Hanne ein revolutionäres Produkt auf den Markt gebracht: BEJOY, ein digitaler Bilderrahmen mit integrierter Stimmungs- und Aktivitätserkennung für Senior:innen und deren Angehörigen. Hanne erzählt von der spannenden Reise ihres Start-ups, das nicht nur technologischen, sondern vor allem gesellschaftlichen Mehrwert schafft.
Erfahre, wie BEJOY du...
2023-12-1036 min
B2B Branding & Marketing by Bejoy PeterIn Conversation with Agrim Yog on enabling BUSINESS INTELLIGENCESend us a textBusiness intelligence helps extract crucial facts from a vast amount of unstructured data and transform them into actionable information that enables companies to make informed strategic decisions, improving operational efficiency and business productivity. In this episode, I am in discussions with Agrim Yog a professional with over of a decade of marketing experience coupled with a great acumen in information technology. We hope our discussions serve as a conversation started in the field of Business Intelligence (BI) and the tools that drive the same.Do share your feedback with m...
2023-05-3016 min
B2B Branding & Marketing by Bejoy PeterMilestone Episode on BOOK LAUNCH for Industrial MarketingSend us a textThe industrial sector is unique in so many ways, and one of them is its branding and marketing activities. It has been a daunting task for engineering and manufacturing companies to communicate what they do through their name and branding. This book takes you through the tactics required to get started with your marketing and secure a non-negotiable position for the brand. The contents of this book will help business owners and decision-makers engage with marketing agencies, consultants and internal communications teams in more practical ways than ever.Hope this episode...
2023-01-2518 min
B2B Branding & Marketing by Bejoy PeterSecuring Brand TRADEMARKS, REGISTRATION and PATENTS - Bejoy Peter in Conversation with Manali Bidkar and Parimal JadhavSend us a textSmall business owners assume that trademarking is just for global brands. But protecting your hard work and your brand identity is just as important for small businesses as it is for huge corporations. Brand logos are the most obvious and most commonly trademarked items for small businesses. But you can also trademark words, symbols, packaging, and even sounds. Trademark assessment is a case-by-case basis, so if you have a question about whether part of your brand identity is trademark-worthy, then this episode is for you...I am in discussions with Manali B...
2023-01-2137 min
B2B Branding & Marketing by Bejoy PeterENABLING SALES In Your Enterprise - Bejoy Peter in Conversation with V RavichandranSend us a textV. Ravichandran has spent his entire career of 30 years in the B2B sales domain. He started his career in the aftermarket support of construction equipment at L&T Limited in 1991 and then moved to sales in 1998. Subsequently, he managed the Pan India marketing and training operation, primarily focussing on increasing sales and channel management at CNH Industrial, a multinational Organisation. His book '7 Value Drivers for Success in Sales' is a best seller, and is read by Sales Professionals throughout the B2B domain.Ravichandran has traveled extensively throughout India, e...
2022-10-2631 min
B2B Branding & Marketing by Bejoy PeterAn ORGANISATION'S GROWTH STORY Driven by Sales EngineersSend us a textIndustrial manufacturing companies typically address highly informed technical and business audiences. Technical content is very difficult to compose properly without a solid engineering background. Your audience – being technically versed – will spot errors, out-of-place information, and beating around the bush, in a heartbeat. These professionals tend to enjoy the content that is concise, accurate, and to the point, which requires solid technical know-how.That’s why industrial manufacturing companies engaging in inbound marketing, should be involving their engineers in content creation. It is a proven effective way to deliver the type of specia...
2022-09-0226 min
B2B Branding & Marketing by Bejoy PeterFUELLING GROWTH in the Battery Manufacturing Businesses by Digital MarketingSend us a textI am in conversation with Battery Expert, Ramesh Natarajan who is also the best-selling author on Amazon through his book 'Batteries Demystified'. Ramesh is the co-founder of UNIK Techno Systems, a company engaged in the manufacture of Industrial Grade Batteries and Battery Manufacturing Machines.What started as short interactions on Quora led him to adopting new-age marketing especially in his role as Director in UNIK, and now an Influencer mentoring the battery industry through his media-to-market acumen. Today Ramesh is among the most sought Battery Expert & Coach and his seminars, videos...
2022-08-0836 min
B2B Branding & Marketing by Bejoy PeterWEBSITE ESSENTIALS all Business Owners Must KnowSend us a textIn my experience of over 21 years, I have seen enterprises grow from a shop floor to multi-locations mega factories. What remains constant and growing in this journey is their reputation, today also known as online reputation. And to get there, the most popular and practical asset that fronts the business mandate is the 'Business Website'.However, many a business owners lack the awareness of their online assets like domain names, hosting, SSL certificates and website effectiveness. In this episode, I am in discussions with Agrim Yog about...
2022-06-0833 min
B2B Branding & Marketing by Bejoy PeterYour CONTENT STRATEGY Talks Your Business Strategy | In Conversation with Sujata UpadhyaySend us a textIdeally, all marketing efforts should bring you one step closer to your goal. However, misguided efforts only leads to wastage of time, money and energy. For example, you may be creating content for an audience that doesn’t match your target market. Or, you might be trying to create content for very competitive keywords, while ignoring the low hanging fruits which are more likely to yield results.A content strategy helps you define your marketing goals and set priorities. It allows you to plan your work and ensure that all...
2022-05-2626 min
B2B Branding & Marketing by Bejoy PeterThe WEBSITE and Your Business Stakes | In Conversation with Vinita ApteSend us a textIn this episode I am in conversation with reputed Industrial Marketer Vinita Apte, as we discuss, having a website is important for small business for many different reasons. From building credibility with customers to capturing leads and web visitors, your website should be an accurate representation of your company. And even more than just that, it should be a powerful money making machine that brings you leads and new customers.However, most websites are lost online and do nothing for business owners. Why is this so, you might wonder? Here...
2022-04-2035 min
B2B Branding & Marketing by Bejoy PeterCONTENT is Not King, The King has Content | In Conversation with Sujata UpadhyaySend us a textGreat content is an important asset. It has the ability to create positive experiences for your potential customers and compel them to come back for more. It's your ticket to capturing your audience's attention and continually reinforcing a positive brand impression.Content marketing answers your audience’s questions and helps you build trust, develop relationships, improve conversions, and generate leads. In today’s age, customers expect high-quality, consistent content from their favourite brands. Great content can last forever continuing to deliver results (and benefits) for many years into the future!...
2022-03-2331 min
B2B Branding & Marketing by Bejoy PeterVIDEO Is The New Document! | In Conversation with Agrim YogSend us a textYoutube is the World's No. 2 Search Engine. Therefore businesses today need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel.Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy. Regardless, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. That's why we got onto this podcast.Hope you enjoy the podcast as much...
2022-03-1848 min
B2B Branding & Marketing by Bejoy PeterEXHIBITIONS - Making the Most of it! | In Conversation with Raj AugustineSend us a textTrade fairs and industrial exhibitions are a big investment for the Organisation that is staging the event. As a result, it will have a slew of marketing, advertising and promotion that accompanies it, saving you the hard work (and cost!) of contacting all those potential customers yourself.The targeted nature of niche trade show and exhibition audiences is one reason that it still often reaps greater results than any other form of marketing, if done in order with experienced hands working on it!In my episode, I am in...
2022-02-2334 min
B2B Branding & Marketing by Bejoy PeterUnderstanding CRM's & Managing Business Relations | In Conversation with Agrim YogSend us a textCustomer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, productivity, and more.A CRM solution helps you focus on your organisation’s relationships with individual people — including customers, service users, colleagues, or suppliers — throughout your lif...
2022-01-2930 min
B2B Branding & Marketing by Bejoy PeterThe BRAND, The Design and You | In Conversation with Rajesh ThyagarajanSend us a textI am in conversation with Rajesh Thyagarajan, who is an award-winning and among the most sought after Brand Design Consultant worldwide. Rajesh has founded Artisticodopeo Designz, an agency that helps brands and businesses energise their visual presence through creative design solutions that enhance experiences, strengthen relationships and drive profitability.During our podcast, we touch upon the key lifecycle stages of creating a brand, the relation with the Designer (whom Rajesh calls Partner), alignment with the Brand Owner, and the stakeholders involved. Hope the podcast adds value to your business/ profession.
2022-01-2044 min
B2B Branding & Marketing by Bejoy PeterConducting Business on LINKEDIN | Bejoy Peter in Conversation with Agrim YogSend us a textBejoy shares his views & experience on leveraging LinkedIn as an 'individual and business tool' to help you network and prospect for quality sales leads, but it also establishes your public image on a global scale as a reputable and trustworthy organization. By producing content that your viewers want to see and share with others, your viewers become engaged advocates of your company and expand your global reach and influence. The benefits of LinkedIn are almost endless with no downside to having a LinkedIn profile. Get involved in forums, join g...
2022-01-0830 min
B2B Branding & Marketing by Bejoy PeterIndustrial MARKETING in Transition | In Conversation with Agrim YogSend us a textIt was a delight speaking to Mr. Agrim Yog on Industrial Marketing, a new generation, experienced Sales Engineer and Marketing Enthusiast. Having worked for almost a decade with reputed manufacturing and engineering companies around the world, Agrim has shared the experience & expertise he has acquired in the field of Industrial Marketing.Hope you enjoy the podcast as much as we did to present it to you. You may connect with Agrim on his LinkedIn account, to engage further.I look forward to your feedback on this podcast. If you...
2021-12-1144 min