Shows
Engage Video Marketing PodcastAudience First: The Video Strategy Step Too Many SkipIn this episode of the special podcast mini-series 'Beyond the Book', Ben dives into one of the most overlooked pillars of effective video strategy — truly understanding your audience. Using the “Think > Feel > Say > Do” empathy framework from his book Engage, Ben unpacks how audience clarity transforms every other part of your content strategy.You’ll learn:Why vague targeting kills resultsHow to map your audience using real insightAnd how empathy leads to more powerful, high-converting video content🎯 Key takeaway: If you don’t understand who you’re talking to, your video strategy is built on sand....2025-06-1110 minEngage Video Marketing PodcastOnly 34 Views – The Moment That Changed EverythingSummaryIn this episode of the Engage Video Marketing Podcast, Ben Amos discusses the pivotal moment that transformed his approach to video production, emphasizing the need for a strategic framework. He introduces the seven elements of effective video strategy, which include understanding the audience, defining goals, creating relevant content, planning distribution, optimizing for performance, measuring success, and finally, production. The episode highlights the importance of strategy in achieving meaningful results from video marketing efforts.TakeawaysThe turning point in my career was realizing the importance of video strategy.Many creatives face the challenge of...2025-05-1414 min
Engage Video Marketing PodcastThe 3 Things Holding Most Video Business Owners Back — and How to Fix Them with Ben AmosWelcome back to the Engage Video Marketing Podcast. This is Episode 308, and I know it's been a while since our last episode. I've been busy focusing on my clients, launching my book, and growing my video business. But now, I'm back and committed to a regular weekly schedule of episodes, including solo shows, video strategy breakdowns, expert guest interviews, and more.In today's episode, I want to talk directly to you, the video business owner or aspiring video strategist. If you're feeling stuck in your business, this episode is for you. I'll be unpacking the three core...2025-04-2315 min
Engage Video Marketing PodcastChapter 2: The Power Of Video (Audiobook Sneak Peek Continues)In this episode, we’re giving you an exclusive sneak peek of Chapter 2 from the full audiobook, which will be released in March 2025.Listen NowTune in to hear this special preview and get a taste of what’s inside!Get the BookReady to dive deeper? Purchase "Engage: The Definitive Guide to Video Strategy for Business" today:Buy the BookAbout the Book"Engage" is your go-to resource for mastering video strategy in business. Whether you're starting out or looking to refine your approach, this...2025-02-0119 min
Engage Video Marketing PodcastA Quick History Lesson (Audiobook Sneak Peek)Welcome to episode 1 of our podcast! In this episode, we are excited to give you a sneak peek of Chapter 1 from the upcoming audiobook "Engage: The Definitive Guide to Video Strategy for Business."Listen NowYou can listen to the sneak peek directly in this episode. Stay tuned for the full audiobook release in March 2025!Purchase the BookInterested in diving deeper? Purchase the book "Engage: The Definitive Guide to Video Strategy for Business" now: Buy the book About the Book"Engage" o...2025-01-3021 min
Engage Video Marketing PodcastAI Takes Over: A Deep Dive Into My New Book EngageIn episode 305 of my podcast, Engage Video Marketing, I’m thrilled to celebrate a major milestone—the launch of my new book, Engage: The Definitive Guide to Video Strategy for Business. This episode is a bit different, as AI hosts from Google's Notebook LM take the reins to dive into the key strategies and insights from my book. They explore the vital role video plays in today’s digital world, my 'Simple 7' video framework, and the idea of creating detailed customer avatars. Whether you’re just starting out or already experienced in video marketing, I believe this episode—and my boo...2024-12-1330 min
Engage Video Marketing PodcastOvercoming Fear & Mastering Consistency in Video Creation with Luria PetrucciSummary:In this episode of the Engage Video Marketing Podcast, Ben Amos is joined by video pioneer Luria Petrucci, who has over 18 years of experience and 6,000+ videos to her name. Luria shares her insights into helping entrepreneurs and creators unleash their authentic selves through professional video and live streaming. Together, they tackle key challenges like overcoming fear, embracing authenticity, and building consistency in content creation.Whether you’re just starting out or a seasoned video professional, Luria’s advice on leveraging the messy beginnings, engaging with audiences, and even choosing the right tools will empower you...2024-12-0455 min
Engage Video Marketing PodcastHow to Embrace AI and Stay Human with Ian Anderson GraySummary:In this episode of the Engage Video Marketing Podcast, we dive into the intriguing world of AI in video marketing. Host Ben Amos welcomes back Ian Anderson Gray, founder of Confident Live Marketing Academy and Seriously Social, to explore the balance between leveraging AI tools and maintaining the crucial humanness and authenticity that drive effective video marketing.Ian shares his insights on how AI can revolutionise video strategies without compromising the genuine connection with audiences. Reflecting back on his previous appearance in Episode 67, where they discussed the power of live video, Ian now brings...2024-08-0639 min
Engage Video Marketing PodcastBuilding a Social Video Strategy with Melissa LaurieSummary:In this episode of the Engage Video Marketing Podcast, we delve into the world of User-Generated Content (UGC) and its growing importance in video marketing strategies. Our guest, Melissa Laurie, founder of Oysterly—a leading social video agency—shares her expertise in creating impactful UGC for renowned brands like UPS, 3M, RMIT University, and Luxury Escapes.Melissa, recognized as a woman to watch in Asia and shortlisted for the Women Leading Tech Awards by Atlassian, discusses how her agency specialises in generating social videos that can be effectively reposted across all major social platforms, incl...2024-06-2649 min
Engage Video Marketing PodcastThe State of Social Media with Meg CoffeySummary:In this episode of the Engage Video Marketing Podcast, we delve into the ever-changing world of social media and digital marketing. Our guest, Meg Coffey, an internationally recognised strategist based in Australia, shares insights on staying ahead of the curve. Meg's expertise and dedication shine through as she discusses her role in organising Australia's largest social media conference, helping businesses navigate the digital landscape of 2024 and beyond. Join us as we explore the importance of adapting to the dynamic realm of social media marketing.Chapters:[00:02:22] Meg's journey to Australia.[00:06:39] Tourism...2024-05-2833 min
Engage Video Marketing PodcastHow to Design a Website that Converts with Greg MerrileesSummary:In this milestone 300th episode of the Engage Video Marketing Podcast, we delve into the critical topic of website effectiveness. Our host, along with a special guest who has expertly designed the Engage Video Marketing website, will explore best practices for creating websites that not only catch the eye but also drive conversions. The discussion will highlight the common pitfalls in website design, such as blindly imitating competitors, and emphasise the importance of having a distinct brand identity and clear messaging that sets you apart in the market. Tune in to gain valuable insights on making...2024-05-0844 min
Engage Video Marketing PodcastThe Secret Sauce for Your Video Strategy with Jera BeanSummaryIn this episode, Jera Bean, a social media coach and educator, shares insights into video strategy and the importance of short-form video in 2024. She emphasises the need for a strong foundation in strategy and the connection between content pillars and video formats. Jera also addresses the fear of being on camera and provides tips for overcoming it. She introduces the concept of secret sauce in content and explains how it can help businesses connect with their audience. Jera encourages taking messy action and offers guidance on getting started with short-form video.TakeawaysVideo...2024-04-3044 min
Engage Video Marketing PodcastHow to Build and Sell Your Video Production Business with Daniel GoldsteinSummaryIn this episode of the Engage Video Marketing Podcast, I had the pleasure of speaking with Daniel Goldstein, who, alongside his business partner Renice, built Visual Domain into Australia's largest video production company before it was acquired by News Corp.Daniel shared the incredible journey of starting the company during the global financial crisis in 2008 and growing it to a team of about 100 people. He discussed the importance of focusing on repeat business and building strong relationships with clients, which was a significant factor in their success and eventual acquisition.We delved...2024-04-1642 min
Engage Video Marketing PodcastAre You Neglecting Your LinkedIn Company Page? with Michelle J RaymondSummaryMichelle J Raymond shares her expertise on leveraging LinkedIn for business growth. She emphasises the importance of LinkedIn as a trusted platform and the need for businesses, both B2B and B2C, to have a presence on the platform. Michelle discusses the differences between personal profiles and company pages on LinkedIn and provides insights on managing multiple staff members' profiles. She also highlights the importance of posting content on both personal profiles and company pages, as well as the value of different types of content, such as videos, articles, and newsletters. Michelle offers practical tips...2024-02-1543 min
Engage Video Marketing PodcastHow to Plan Your Best Year Yet with Ben AmosIn this episode, Ben reflects on the year 2023 and helps listeners set plans in motion for a successful 2024 in their video businesses. He emphasises the importance of analysing financials and setting goals to achieve desired revenue and profit. Ben explains how to increase leads, conversion rates, average dollar sale, and the number of transactions to grow a business. He provides a step-by-step process for planning and identifies the ideal customers to target. Ben concludes by inviting listeners to join his Strategy Board program for support and guidance in achieving their goals.TakeawaysTake the time to...2023-12-2119 min
Engage Video Marketing PodcastWhy we're starting a video podcast in 2024... should you? with Ben AmosIn this episode, Ben Amos explains why he has launched a brand new video podcast for his video production business. He discusses the changing landscape of podcast and video marketing, emphasising the importance of quality content over quantity. Ben also highlights the rise of both long-form and short-form content and the growing popularity of podcasting as a format. He shares his goals for the video podcast, which include building relationships with high-value business guests and establishing expertise and trust. Ben discusses the workflow and tools used for podcast production and the benefits of a seasonal approach to podcasting.2023-12-0722 min
Engage Video Marketing PodcastNavigating Disruption and Branded Content with Christie PoulosIn this episode of the Engage Video Marketing Podcast, I had the opportunity to speak with Christy Poulos, the Global Partnerships Director of Genero. We discussed the changing landscape of video marketing and the relationship between agencies, content creators, and brands. Christy shared insights into how Genero is filling the gap in the market by connecting brands with a global network of professional creatives and providing opportunities for video producers to work with big brands. We also explored the importance of understanding social media platforms and creating content that is tailored to their specific requirements. Overall, it was a...2023-11-2345 min
Engage Video Marketing PodcastHow I Steer My Clients To Video Strategy with Ben AmosToday in this episode of the podcast, we’ll be unpacking one of the common things that I often hear from early stage video strategists, particularly when they've established a reputation as a video producer. So if this is you, this is gonna be super valuable for you as well. The thing that I often hear time and time again is the idea that I've built my business around producing video content for clients. They come to me to make, to get the videos made that I've been known to make and in the style that I'm kno...2023-11-0914 min
Engage Video Marketing PodcastI'm Writing a Book! (Why, and How you can help...) with Ben AmosToday's episode is going to be a little bit off the cuff because I wanted to jump in and share with you some exciting stuff that's happening in the world of Engage Video Marketing. If you've been in my audience for a while and you've consumed content, maybe you've been part of my Video Strategist Masterclass or my previous Online Video Strategy Blueprint Course, then I'm so glad that you're here for this episode because this episode is really for you guys. If you found this episode of value I’d love for you to reac...2023-11-0111 min
Engage Video Marketing PodcastMarketing Without Money? Therese Tarlinton Reveals the SecretIn this episode of the Engage Video Marketing podcast, we’ll talk about the power of partnership as a powerful marketing strategy for your business with Therese Tarlinton.A little bit about Therese:When interesting companies want to expand their audience, increase their credibility, and make a bigger profit, they come to her. Therese knows how to speak to brands to secure collaborations, contras, partnerships and sponsors, so they can grow.Early in her career, she convinced Jeep, Sesame Street and United Colors of Benetton to become licensing partners and manufactured under their bra...2023-10-2343 min
Engage Video Marketing PodcastHow I Use Speaking to Generate Leads as a Video Strategist with Ben AmosIn this episode of the Engage Video Marketing podcast, I'm going to share with you one of the most successful strategies that I've used over many years to generate countless leads for my video strategy business and hundreds of thousands of dollars of sales so that you can use this strategy too. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRat...2023-10-1627 min
Engage Video Marketing PodcastSelling With Video without Being Salesy with Chris BogueIn this episode of the Engage Video Marketing Podcast, I am joined by Chris Bogue to discuss the power of video in sales prospecting. Together, we explored how to create engaging and authentic videos that resonate with prospects, without coming across as pushy or salesy. Chris shares valuable insights on injecting personality into videos, as well as unique ways to use video in the prospecting process. If you're looking to enhance your sales strategies and build genuine connections, this episode is a must-listen.Chris Bogue coaches people to create mercifully short video content for business. He is t...2023-10-1059 min
Engage Video Marketing PodcastFrom Candy Makers to Video Marketing Stars: The Sticky StoryDuring the pandemic, many businesses faced challenges and had to find innovative ways to survive. One such business is Sticky Lollies, a small boutique candy shop in Sydney, Australia. When the pandemic hit and their brick-and-mortar store was forced to close, the owners, David and Lily, came up with a unique idea to keep their business afloat – live streaming their candy-making process.In this podcast, I invited the founder of Sticky Lollies, David King, and one of the key drivers of their video marketing, his daughter, Annabelle King, onto the show today to learn more about the vi...2023-10-0338 min
Engage Video Marketing PodcastThe Power of Showing up on Video with Kate ToonIn this episode of the Engage Video Marketing Podcast, I am joined by Kate Toon, an award-winning business mentor and digital marketing coach. Together, we'll discuss the fears and uncertainties that often hold businesses back from utilising video marketing. Kate shares her own experiences and the impact video has had on her thriving business. Kate also shares the importance of taking action and stepping outside of your comfort zone. Kate Toon is an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a suc...2023-09-2537 min
Engage Video Marketing PodcastVideo Strategist Toolkit Part 2: GoalsBreaking Down Video Strategy Goals: The Heartbeat of SuccessHey there, it’s Ben Amos here, back for another deep dive in our Video Strategists Toolkit Series. Today, we’re rolling into the second big element - Goals. If you missed the intro to this series in episode 276, it might be worth giving it a listen, but for now, let’s press on!2023-09-1610 min
Engage Video Marketing PodcastHow to Triple Your Revenue with Reels with Austin ArmstrongHow would you like to double, triple, quadruple the revenue in your business. Well my guest today did just that, mostly thanks to Reels.Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling his own business's revenue and thousands more across his clients' accounts. Austin has leveraged his success on TikTok...2023-05-2359 min
Engage Video Marketing PodcastA Mind Blowing Lead Gen Strategy for Video Marketers with Armando LeducHave you ever wondered how to consistently create marketing content, develop a stronger professional network and generate a steady flow of ideal leads for your video marketing business, all at the same time?You have got to listen to what Armando has to share today.Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. His natural talent and on-screen charisma have left a lasting impression on audiences.Armando's versatility as an actor has allowed him to take on a variety of...2023-05-1657 min
Engage Video Marketing PodcastShould You Start A Video Podcast? (with Brandon Birkmeyer)Should you start a video podcast in 2023? What’s the point of having a video podcast as a business anyway? And aren’t podcasts really just audio shows? What’s this got to do with video marketing? That’s what we’ll be exploring with my guest today - podcasting and personal branding expert Brandon Birkmeyer from Brands on Brands.Brandon Birkmeyer is a personal branding specialist and is host of the Brands On Brands podcast, which is consistently ranked top 10 in branding on Apple Podcasts. Brandon is also a former Madison Avenue advertising executive with over 21 years of e...2023-05-0750 min
Engage Video Marketing PodcastA.I Video Generation and the Future of Video Marketing with Josh XuToday we're diving deep into the futuristic world of generative AI video tools. Picture this, you create an AI Avatar that looks and talks just like you and then use it to produce captivating video content. Sounds like sci-fi right? Well, buckle up because we're bringing this cutting edge technology straight to your ears with our special guest Joshua Xu, the founder of HeyGen. Join us as we unravel the secrets behind creating hyper realistic AI avatars and learn how HeyGen is revolutionizing the video marketing landscape.Joshua graduated from Carnegie Mellon University in 2014 and joined Snapchat...2023-04-2840 min
Engage Video Marketing PodcastIt's Time to Give Your LinkedIn Some Love with Kay RidgeIn 2023 LinkedIn has over 875Million Members and is 20 years old this year, but did you know that recently LinkedIn has released over 35 new features?In this episode I’m joined by LinkedIn Specialist Kay Ridge from Dash Social to learn more. It’s time to give our LinkedIn Profiles a little love.Kay is a resourceful Creative Director with experience in leading and inspiring design and content creation across social channels. She love balancing the creative mind with the challenge to produce quality results,LinkedIn Content Marketing is her passion, and she believes one o...2023-04-2140 min
Engage Video Marketing PodcastShort Form Video Strategy with Latasha JamesWhat if you are creating long-form content and there was an easy mindset shift that you could have to help you dominate in short-form as well that’s Reels, Tiktok, and YouTube Shorts?In this episode, I invited Latasha James, an expert on short-form videos to share her insights on short-form video strategy.Latasha James is the Founder and Creative Director of James + Park, a social-first video marketing firm serving startups and tech clients across the globe, as well as The Online Business Launch Lab, an education platform for freelancers and creative entrepreneurs. Through her co...2023-03-3018 min
Engage Video Marketing PodcastChatGPT for Video Strategists with Ben AmosIf you haven’t yet heard of the AI tool that’s been taking the online world by storm over the last couple of months then keep listening because in this episode I’m sharing my thoughts on ChatGPT for video strategy.And to be honest, I’ve been blown away from what this tool and other AI tools mean for our industry so I’m excited to dive in.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@enga...2023-03-0117 min
Engage Video Marketing PodcastLessons from a Year of Producing Direct Response Ads with Ben AmosIn this episode I’m going to share with you some insight we’ve gained as video strategists working on million dollar DR ad campaigns. With the hope that you can pick up a thing or two for your clients regardless of their budget.In this episode we cover:The learnings I’ve gained about:Thumbstop ratio (3sec view / impressions)Retention / ThruplaysCTR / CTP Click to purchaseCPA & AOVAACROASIf you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com2023-02-1532 min
Engage Video Marketing Podcast5 Tactics that CAN'T BE IGNORED in Your 2023 Video Strategy with Ben AmosIt’s 2023, and as I’ve said so many times before. The world of video marketing for business is changing, and I don’t want you to get left behind so in this episode I’m going to let you in on my Video Strategy Agencies key focus tactics for our clients this year. The video strategies that we’ll be guiding our clients towards throughout the year, and how you can potentially embrace these strategies for your own business so you stay on top of your video marketing game this year.In this episode we cover:Short-fo...2023-01-2513 min
Engage Video Marketing PodcastPlaying a Bigger Game in Your Video Business with Bill BaraonaBuilding a business can be tough. For many of us, particularly us creative entrepreneurs, we started our business as a way to do what we loved, and hopefully figure out a way to get paid for it. But before long it became clear that in order to build a sustainable business, and not go crazy, we need to get the right team in place around us. That team can mean staff / employees / contractors sure, but also I believe a critical ingredient to business growth team is the board of advisors you surround yourself with who are OUTSIDE of your...2022-12-2038 min
Engage Video Marketing PodcastThe Elusive ROI for Short-Form Video with Jon LoomerOne of the key changes in the world of video marketing that has emerged over the last few years has been the rise of short-form video. With all the major platforms now prioritising and focussing on short-form it really is no longer just something some businesses do, but it really should be something that all businesses are starting to embrace.And in today’s episode I’ve invited one of the world's leading paid advertising experts to the show to hear the story of how he’s adapting to short-form video and what you can learn from this.2022-12-1443 min
Engage Video Marketing PodcastWhy LESS professional video could do MORE for your business with Ben AmosThis might be a little controversial but hear me out. I believe that in 2023 for certain businesses LESS professional video could actually do way MORE for your business. What I’m going to discuss in today’s episode came from a suggestion from listener Kathryn - @aguideto_socialmedia who has been struggling to convince her clients of the value of lower production value DIY videos as part of their strategy. Now, don’t get me wrong. There is absolutely a critical place in an effective full funnel video strategy for professional video production. Just as you would...2022-12-0810 min
Engage Video Marketing PodcastUnderstanding Leverage in Video Marketing with Ben AmosLeverage is the key to making what you have go much further. Just like a crowbar can assist you to apply great force from a small push, leverage allows you to harness the power of good positioning and the strategic application of time and energy to move mountains.As a business owner and entrepreneur, we're often dealing with a limited amount of resources, be it time, money or team, on our mission to change the world through our products or services.And here’s the good news, I believe one of the best ways to gai...2022-11-2214 min
Engage Video Marketing PodcastHow Businesses Are Using Video Into 2023 - Survey Results with Ben AmosWhat do 344 business content marketers think about using the power of video as we move into 2023? Well, let’s find out!In this episode, I am going to break down the insights in a recent report that was released by Content Marketing Institute in association with Vidyard. The report is called 2022 Content Marketing Video and Visual Storytelling Survey. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos Insta...2022-11-1622 min
Engage Video Marketing PodcastCreating More Sales With Video Marketing with Ben AmosSo, I guess it makes sense to focus much of our time and effort in our marketing on making the sale. But where do sales really come from and how can video marketing influence this?In today’s episode, I’m taking things back to first principles for your video marketing, as we dissect how video can make selling easier.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amo...2022-11-0708 min
Engage Video Marketing PodcastHow to Become an Elevated Entrepreneur with Chris DuckerLet me tell you about one of the best lessons my guest today has taught me. In order to get the best results, you need to take different actions at different stages of business.You see, often as entrepreneurs, what got us to a certain point (a financial goal, a team, a milestone) won’t be the same thing that gets us that continued progress we need.In today’s episode we’re talking about how to elevate yourself and your business and I’m excited to get stuck in.Chris is a serial e...2022-10-2541 min
Engage Video Marketing PodcastBuilding Confidence As a Video Strategist with Cass DanielsTo really stand out and differentiate as a video producer I believe that you need to be more for your clients. More than just another video producer, with a snazzy showreel and an ability to tell great stories. More than just delivering videos, but instead, be the guide to set your clients up for success through video, to reposition the value you can provide, and be seen as a trusted advisor for your clients business.This is the critical difference that becoming a Video Strategist can have for your video business and today I’ve invited Accredited Vi...2022-10-1840 min
Engage Video Marketing PodcastMastering Video Optimisation Part 2 - Algorithm with Ben AmosOne of the most deflating and frustrating things about creating video content is when it simply fails to get seen by the right audience, and it ends up feeling like wasted time, resources and probably money.The importance of getting video optimisation right simply can’t be ignored, and in this episode we’re going to explore the bane of many creators' existence - the algorithms.Links mentioned in the show:Episode 254 - Mastering Video Optimisation Part 1 – Audience with Ben Amos If you found this episode of value I’d love for...2022-10-0308 min
Engage Video Marketing PodcastMastering Video Optimisation Part 1 - Audience with Ben AmosIn this episode, we’re going to explore the ins and outs of the first part of video optimisation which is Audience Optimisation and then in part two we’ll dive-in to the second, Algorithm Optimisation.Importantly, as you’ll discover as we go through this over these two episodes, each type of optimisation works with the other, and we need to consider both to ensure our video content is set up for success online.Let’s dive in to the first type of optimisation, Audience Optimisation Links mentioned in the show:Episode 2...2022-09-2712 min
Engage Video Marketing PodcastWhy Most Video Testimonials Suck with Casey HillMost testimonials on websites suck. You know the type, a contrived block of text spouting uninspired pleasantries by some loosely identified customer. They may serve some purpose, sure, but often fail to engage hearts, provide real value to a viewer, and drive action.So, what’s the secret to gathering, and communicating effective customer testimonials? Let’s find out in today’s episode.In this episode we cover:A short intro to Casey and Bonjoro.Why most testimonials / reviews suck.What makes for an effective testimonial.Why video is more effective than text re...2022-09-2043 min
Engage Video Marketing PodcastHow to Scale TikTok Creative with Maxwell FinnThere’s no ignoring the rising impact that vertical-first, short form video social platforms are having on the world of video marketing. Businesses are fast shifting their perspective of TikTok from being a teenage dancing, trend hopping, viral shopping, flash in a pan to now seeing it’s increasing value as an advertising platform with under-indexed audiences ready to target with their advertising dollar.But as video producers, how should we be thinking about advertising creative for TikTok? What role can we have in helping our clients get an ROI from the platform, and really, is TikTok the...2022-09-1351 min
Engage Video Marketing PodcastA YouTube Titles Masterclass with Jake ThomasHave you ever been to a library where they’ve removed the front covers on all the books?Or to a grocery store where everything is in unlabelled, brown cardboard boxes?It’s no surprise that it’s how we label and present things to an audience that can make or break its success.And when it comes to video content on YouTube, the title of the video is one of the most important things to get right.Jake Thomas is a YouTube title nerd. He's written 1,000s of YouTube titles that h...2022-09-0654 min
Engage Video Marketing PodcastA Quick Update from BenG’day Strategists! Ben here from Engage Video Marketing joining you today with a quick podcast update.Last episode we crossed the 250 episode milestone and let me tell you right now. There is a whole lot more of the Engage Video Marketing Podcast coming your way real soon.But as of right now we’ll be on a short episode break from now until September 1st 2022 in a little over a month from now.Why? We’ll a few things really.First of all...2022-07-1903 min
Engage Video Marketing PodcastHow to Identify and Attract the Right Business with Ben AmosNo matter what stage you are at right now, getting super clear on what your business is and who you want to serve is a critical foundation for business planning and ultimately success.And, as a Video Strategist, our role for our clients is often to help them gain this clarity too.And it all starts with a hedgehog.Recently in my Accredited Video Strategist Program, we’ve been working a lot on gaining clarity on audiences and particularly positioning our Video Strategy businesses in the right way for the right types of cl...2022-07-0714 min
Engage Video Marketing PodcastInside TikTok Advertising with Dennis YuIn 2021, TikTok overtook google.com as the most trafficked site on the internet. And unless you’ve been firmly stuck with your head in the sand over the last 12 months particularly, I’m sure you recognise that TikTok simply can’t be ignored in a video strategy today.But is it really still the wild wild west of social media platforms? How can “real” businesses use TikTok to drive genuine business results. How is TikTok paid advertising something that we should be paying attention to?I know you’ve got questions about TikTok,I know I do! So in...2022-06-2359 min
Engage Video Marketing PodcastCommunicating a Brand's Story with Shannon W WilliamsYou know how powerful story is in marketing. You’ve heard it before I’m sure, that storytelling allows for deeper levels of communication and connection than any other form of marketing.But for many brands and businesses I believe there is still a real struggle in working out how to find, and communicate their brand's story in a way that actually connects with their ideal audience and leads to tangible business results.So in today’s episode I’ve invited brand storyteller, and creative agency owner Shannon W Williams to the show to talk about ju...2022-06-0852 min
Engage Video Marketing PodcastHow to Build a Digital Business from Your Expertise with James WedmoreYou know what? You’re an entrepreneur and what that means is, you see opportunities. But let me ask you, are you seizing those opportunities and building the business that you want?The fact is that this year, right now the opportunity for building a digital product business, or an online course is ripe and ready for you, and in this episode I’m bringing back a highly sought after episode from last year with my business coach and mentor James Wedmore to learn more.→ Join the free training The Rise of the Digital CEO starti...2022-06-0147 min
Engage Video Marketing PodcastGetting Started as a Video Strategist with Ben AmosIn this episode, I am going to share with you the audio from a full video strategy one on one introductory training that I released over in my YouTube channel this week. As I run you through really some clarity on what is the opportunity for you as a video producer as you transition to becoming a confident video strategist in 2022. What does it look like to start to reposition yourself as a video strategist for your video production clients? It’s a journey that I know you’re going to enjoy once you embark on that journey and the...2022-05-1719 min
Engage Video Marketing PodcastWhat is Watchbait? (and what is Meta doing about it?) with Ben AmosHave you ever found yourself sucked in by Watchbait on facebook?Wait, what? What is watchbait anyway? It sure sounds dodgy, and if so, what is Facebook or Meta doing about it?A few weeks back Meta announced a crackdown on these tactics, and although it’s about time, I’m not exactly sure that they are going to be able to get on top of it. And in this episode I’ll explain why.2022-05-1109 min
Engage Video Marketing PodcastWeb3.0: The Metaverse and the Future of Video Marketing with Mitch JacksonAbout 2018/19 I first started paying a little bit of attention to this thing called the Blockchain. Didn’t make a lot of sense to me, but I’m usually keen to understand new technology so I jumped in and tried to make what sense of it I could. I even bought a little bit of bitcoin back when it was around 3-4000. Today, it’s over 50K. That was it though, and I didn’t really do much more, until mid-last year I first started hearing about this thing called Web3, and non fungible tokens, people like Gary Vee speaking...2022-04-2751 min
Engage Video Marketing PodcastMeasuring Video Success (When You Can't See the Metrics) with Ben AmosWe all want the videos we produce to actually get results for our clients right? Well I know, and I think you do too, that one of the most frustrating things as a video producer is when we hand over a video we’re super proud of, the client is happy but then…nothing. We have no idea how it went, or what results it led to for the business?In this episode let’s talk about measuring video success, even when you can’t see the data.If you found this episode of value I’d love...2022-04-2117 min
Engage Video Marketing PodcastShould My Video Production Company Have A YouTube Channel with Ben AmosIn today's episode of the Engage Video Marketing Podcast, I am answering your question about starting a YouTube channel as a video production company. Let's dive in.In this episode we cover:Should I start a YouTube Channel as a video producer or video strategist?What content should I post to the channel?Links mentioned in the show:Episode 165 - YouTube Programming StrategyIf you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email po...2022-04-0618 min
Engage Video Marketing Podcast3 Ways to Get Started Monetizing Video Strategy with Ben AmosWhen you’re just starting out as a video strategist, often one of the hardest things to do can be shifting the conversation with your clients, getting them to view you differently from maybe the video producer that you’ve been in the past. In this episode of the podcast, I’m going to share with you 3 quick and easy ways to monetize yourself as a video strategist right from the start. In this episode we cover:Offering add-ons and upsellsVideo training and consultingLeading with value in sales conversionLinks mentioned in the show...2022-03-2217 min
Engage Video Marketing PodcastHow to Add Human Connection to Digital Communication with Tim Schmoyer and Josh LittleHere’s the thing, people make connections with people - not text. And for any business that is built around a team, community, or serving an audience making those connections easier, and more human is critical. So, the question is then, why is so much of our digital communication done through text? As humans we’re simply more ourselves, face to face, so why can’t that be the norm online?Tim is an absolute legend in the world of YouTube strategy helping his clients organically earn over 15 billion views and 61 million subscribers. He has been featured by Fox...2022-03-1743 min
Engage Video Marketing Podcast5 Ways to Grow a Video Business with Ben AmosWhen it comes to growing a video marketing business or any business for that matter, there really are only 5 key numbers that you need to be focused on. In this episode of the Engage Video Marketing podcast, I am going to break down each one of the five.In this episode we cover:5 ways to grow your businessNo. of LeadsNo. of CustomersNo. of TransactionsAverage $ SaleProfit MarginLinks mentioned in the show:Strategy Board MastermindIf you found this episode of value I’d love for you to reach out and let me...2022-03-0810 min
Engage Video Marketing PodcastKeys to Scaling a Creative Business with Den LennieIn this episode we’re going to be exploring what it really takes to scale a creative business, and importantly what is holding many of us back. And let me tell you, there was so much shared in today’s interview that I resonated with so deepling in my own business journey, so I reckon there will be a thing or 7 that you’ll resonate with too.Den Lennie is a coach who helps video business owners reach 6 and 7 figures in their business. This allows them to create the life they want on their terms only working with g...2022-03-0254 min
Engage Video Marketing PodcastThe 7 Minute Video Marketing Plan with Ben AmosCreating a video marketing plan for business shouldn’t be complicated, but it should be necessary. In this episode of the Engage Video Marketing Podcast, I’m going to share with you a simple way to create a video strategy or video marketing plan for a business in 7 minutes. In this episode we cover: The 7 Minute Video Marketing Plan:Audience - Who are you trying to reach?Goals - What are you trying to achieve?Content - What do they need from you to take the desired action?Distribution - How and where will you r...2022-02-2214 min
Engage Video Marketing PodcastB2C Video Marketing Ideas for 2022 with Ben AmosIf you listened to last week's episode, you would have heard me talking about B2B video marketing trends for 2022 and particularly how this can potentially add to what we can offer our clients as video producers and video strategists to grow our businesses and grow our clients businesses this year. So in this episode, I thought, what better way to follow on from a B2B video marketing episode than to talk about what I'm seeing in B2C video marketing.In this episode we cover:Short form videosShoppable videosLeveraging Micro InfluencersAuthenticity and Transparency...2022-02-1520 min
Engage Video Marketing PodcastB2B Video Marketing Ideas for 2022 with Ben AmosAre you looking for ways to better leverage video in your B2B marketing and sales in 2022? Well, I’ve recently come across an infographic from Vidyard and it’s called The Roadmap to Using Video in Your ABM Strategy or Account Based Marketing Strategy and it got me firing on all cylinders so I want to jump on and record this episode live on YouTube and it’s also episode 233 on the Engage Video Marketing Podcast to share more about the information in this infographic and what it means particularly for video producers and video strategists. So, let’s get in...2022-02-0918 min
Engage Video Marketing PodcastWhy You Need to Turn on LinkedIn Creator Mode with Ben AmosHave you switched your profile to LinkedIn Creator mode? What is even a Creator mode anyway and why should you consider switching LinkedIn to Creator mode? All that and more in today’s episode.In this episode we cover:What LinkedIn Creator mode is.What it means for your profile.How you can benefit from it and grow your network.A quick run through on what you can expect when you switch on the LinkedIn Creator mode.Join our conversation at Online Video Strategy Community on Facebook.2021-12-2015 min
Engage Video Marketing Podcast5 Tactics We Can Learn from Mr. Beast's "Squid Game" with Ben AmosReleased on November 25, 2021 Mr Beast’s video “$456 000 Squid Game in Real Life!” is smashing YouTube records, exceeding 30M views in the first 24 hours. It puts this video in a realm previously only known by major music labels and music videos on the platform.As of the recording of this podcast just one day later, the view count sits at 49,398, 263… wait… hang on. Just refreshed the page and it’s now over 50M views in less than 48hrs. So in this episode of the podcast I want to share for you my take on what any video strateg...2021-11-2621 min
Engage Video Marketing PodcastSimple Steps to Get Started as a Video Strategist with Ben AmosIn today’s episode of the Engage Video Marketing podcast, I’m going to share with you simple steps that you can take to get started as a video strategist today. In this episode we cover:5 Steps to Get Started as a Video Strategist1 - Start and grow in confidence over time2 - Be a Student of Video Marketing3 - Be a Conscious Consumer of Video Marketing4 - Lead with Value and your existing clients first5 - Eat Your Own Cooking2021-11-1612 min
Engage Video Marketing PodcastWhy You Need ‘Video First’ Approach to Business with Paul MortimerIn today’s episode of the Engage Video Marketing podcast, I’m going to be exploring this concept of a ‘video first’ way of doing business with my guest, Paul Mortimer. Paul has extensive knowledge on video-first ways of operating as a business, going beyond just marketing and sales use cases. He talks about topics including how we transformed our business with video and asynchronous video communication. A little more about Paul:Has risen up the ranks from Content Marketer to Head of Growth over 6 years at award-winning HubSpot agency Digital 22 and forms part of the age...2021-11-0849 min
Engage Video Marketing Podcast3 Ways to Better Understand Your Audience with Ben AmosIn this episode I’ll be sharing with you three main tactics you can consider using or implementing for your clients to help gain a clearer insight into your audience backed up by real data. And let me tell you, there’s a saying that goes something along the lines of “The data never lies” and this couldn’t be more true for an online video strategy.Complete the Super Duper Annual Engage Video Marketing Community survey, and get a chance to win one of 3 x $50 Amazon gift cards, EVM ‘lead with value’ t-shirts, or the chance for some 1:1 co...2021-10-2018 min
Engage Video Marketing PodcastHow to Write Better YouTube Descriptions with Ben AmosWhen it comes to YouTube optimization, one of the things that I see most commonly underutilised is the YouTube descriptions. But how important are YouTube descriptions now anyway, and how can we maximise that space in order to set up our videos for maximum success?2021-09-2815 min
Engage Video Marketing PodcastWhy You Hate Seeing Yourself on Video (and how to overcome it) with Ben AmosDo you cringe when you see yourself on video or hear the sound of your own voice recorded and played back to you? Well, you’re not alone and the fact is there is some science behind why we hate seeing and hearing ourselves on video. In this episode, I’m going to break down three of the main reasons why this is and what you can do to overcome it. 2021-09-1312 min
Engage Video Marketing PodcastThe Powerful ABT Story Framework with Park HowellIn marketing and in business communicating your message clearly, in a way that connects quickly with your ideal customer is critical, AND when we consider the massive amounts of noise online getting your message noticed is now more difficult than ever, BUT still so many marketers are continuing to push out message after message that is failing to connect, without any real clarity on why an audience should even care, THEREFORE by understanding the power of the simple ABT story framework you’ll learn in today’s episode you’ll be setting your marketing and communications up for clarity and su...2021-09-0746 min
Engage Video Marketing Podcast5 Ways to Use Video in Virtual Selling with Ben AmosThe world for sales teams is shifting and more and more relationship building, prospect nurturing, objection handling and sales enablement needs to be done online. This is where video is really starting to shine. So in this episode, I’m going to be sharing with you super quick, 5 ways to use video in virtual selling to continue to smash your quotas as a sales person, and grow your business.2021-08-2415 min
Engage Video Marketing Podcast3 Ways to Use Open Loops in Your Video Marketing with Ben AmosSo, what can we learn about effective video marketing from Hollywood blockbusters, TV serials, and human psychology? Well, quite a lot actually. But in particular it’s about how they keep a viewer watching and crying out for more.In this episode we cover:A short history of Open Loops3 ways to inject open loops in your video marketingVideo example where open loops are used in their video strategy.If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podc...2021-08-1711 min
Engage Video Marketing PodcastDeveloping Confidence as a Video Strategist with Ben AmosConfidence. It’s a funny old thing… often so difficult to gain, but can be quick to disappear. You can develop it without ever realising that you have… and likewise a lack of it, can hold you back without you being conscious of it doing so. Let’s talk about confidence as a video strategist.2021-08-1209 min
Engage Video Marketing PodcastVideo Strategy for Video Professionals with Ben Amos and Simon BanksThis episode of the Engage Video Marketing Podcast is a bit out of the ordinary, as recently I was interviewed by my friend and fellow video strategist over in the UK, Simon Banks. It was such a good chat that I wanted to bring it here to the Engage Video Marketing Podcast for you.2021-07-2026 min
Engage Video Marketing PodcastWhere Should I Host My Business Videos with Ben AmosIn this episode of the Engage Video Marketing Podcast, I'm going to break down for you one of the most common questions that I get when delivering completed video content to our clients. And this question is around, how are we going to actually host the videos so that we can embed them in the right places on our website? For many businesses, they immediately think of YouTube, right? But YouTube is not always the best option. So in today's episode, I'm going to break this common question down. 2021-07-1311 min
Engage Video Marketing PodcastDesigning Your First Video Course with Ben AmosIn this episode of the Engage Video Marketing we’re going to talk about monetising your expertise and knowledge through video courses.In this episode we cover:3 Aspects to a Successful Video Course:AudienceWho are you helping?Understanding your audience needs and styleContentDesigning your contentThe power of a frameworkThe Post-it Note MethodMethods for producing your video course Live webinar seriesVoice over and slidesDIY video productionProfessional video productionLearner engagementTechnology and platformsThe use of learning management system or a course hosting platformsMarketingMessagingMonetisationBeta testingPromotion and launchin2021-06-2152 min
Engage Video Marketing PodcastThe Number One Trait for Good Video Marketers (and how to get better at it) with Ben AmosIn this episode of the Engage Video Marketing Podcast, I’ll be sharing with you what one single important trait should every video marketer possess in order to be successful. The good news is that it comes naturally to some. The even better news? … it’s a skill that can 100% be taught and practised.Listen now to find out more.2020-12-2109 min
Engage Video Marketing Podcast10 Ways to Use Personalised Video in Business with Ben AmosIn this episode of the podcast, I’m going to break down 10 highly effective ways to start using 1:1 video messaging in your business and encourage more audience engagement. I’m going to be providing you with, hopefully, the inspiration you need to get started using personalised video in your business.2020-10-2018 min
Engage Video Marketing PodcastYouTube Programming Strategy with Ben AmosIn this episode of the podcast, I’m going to break down my recommended programming strategy for businesses to make the most of their YouTube content to drive business growth. We’ll unpack how to plan out an overall mix of content for a YouTube channel to engage the right audiences and drive actual business results.2020-10-0821 min
Engage Video Marketing PodcastHow to Know When to DIY Video Vs Hiring a ProfessionalIn this episode of the Engage Video Marketing podcast, we’ll dive deep into how you can make the right decision in doing a DIY video vs. investing in a professional videographer for your business. When is it best to record videos yourself and when is the right time to hire a professional videographer.Learn more about and join the Engage Video Marketing Academy for a $1 Trial TodayBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes2020-07-2706 min
Engage Video Marketing PodcastMy Online Course Journey - From 0 to over $125KIn this episode of the Engage Video Marketing podcast I’m excited to share with you my 4-year journey as a course creator. We are going to dive deep how I was able to generate over $125k of income from the courses I’ve offered.Learn more about Business By Design and Ben’s BonusesBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes2020-06-2235 min
Engage Video Marketing PodcastVideo Strategy Coaching Call with Sophia Abbasi from Death Wish CoffeeIn this episode of the Engage Video Marketing Podcast, I am taking you behind the scenes of a one-to-one video strategy coaching call with Sophia Abbasi from Death Wish Coffee.In 2012, Death Wish Coffee Co. started in a small coffee shop in Saratoga Springs, NY. Founder Mike Brown saw a need for coffee that was both strong and delicious to serve his groggy morning customers. After creating the perfect blend of beans and combining it with his unique roasting technique, the 'World's Strongest Coffee' was born. Today, thousands of people trust Death Wish Coffee to wake them...2020-05-0448 min
Engage Video Marketing PodcastHow to Design Your First Online Video Course with Ben AmosDid you know that it is projected that by the year 2025 the global e-learning market will reach $325 billion USD? Combined with that 60% of internet users report that online courses are preferable to fit their lifestyle and schedules. Right now, with everything that’s going on in the world, so many people are interested in taking their knowledge and turning it into an online course. And that is what we are talking about in today’s podcast.2020-04-0223 minEngage Video Marketing PodcastFacebook Video Ranking FactorsIn episode 107 of the Engage Video Marketing Podcast your host Ben Amos (founder of Engage Video Marketing) is breaking down the critical factors that influence video ranking and optimization on Facebook. Back in May 2019 Facebook released some indepth information about what factors they take into consideration when ranking videos natively across their platform and with this provided some important insight for anyone using Facebook Video to market their products, or services or to engage an audience. Learn more on the shownotes page at engagevideomarketing.com/episode1072019-08-2619 min
Engage Video Marketing PodcastEVM103 What to say in YouTube Videos for Maximum Engagement with Dane GoldenWhat can you do to encourage people to keep watching the videos you create for your business? In Episode 103 of the Engage Video Marketing Podcast, Dane Golden joins us again to share his expertise on what to say and share when creating content that keeps the audience watching and wanting more. Dane Golden is the CEO of Hey.com, a company that is dedicated to bringing their customers more value for their video marketing efforts. They offer services on YouTube channel management and optimization services. Dane is also the Vice President of Marketing and Growth for VeeRoll...2019-07-2939 min
Engage Video Marketing PodcastEVM102 How to Use YouTube to Build an Email List with Anthony AmbrizAnthony Ambriz, a YouTube certified Growth & Content Strategist, owner of VidStrategy, and founder of Video Creator Secrets, chats with us today on growing your email list using YouTube. He shares with us smart strategies and tactics of using email lists and YouTube to successfully build a viable business and generate better sales, some of which I've never even heard of before! Anthony has worked with several reputable companies and individuals. His video marketing agency, VidStrategy, helps individuals and businesses build their brand by creating quality video content for platforms like YouTube, Facebook, LinkedIn, and Instagram. His Video...2019-07-2253 min
Engage Video Marketing PodcastEVM101 How to Use YouTube for Your Business with Scott SimsonScott Simson, video marketer, YouTuber, founder of Rafitti Media and CEO of the Video Marketing World LLC, joins us today to talk about our month-long series on YouTube. We’ll be touching on various topics on how businesses today can use the YouTube platform and the opportunities that are available to business owners, and many more tips from the master himself. Rafitti Media is a full-service video marketing firm who are experts in social influencing, digital branding and organic audience growth. Video Marketing World LLC s a 2-day video marketing event in Dallas, Texas, whose mission is to...2019-07-1539 min
Engage Video Marketing PodcastEVM099 How Story Builds YouTube Engagement with Tim SchmoyerEpisode 99 is the first episode of our new YouTube series in the Engage Video Marketing Podcast. I’m so excited to have Tim Schmoyer, the founder of Video Creators, join us to talk about how to use YouTube in business today. Tim is an absolute legend in the world of YouTube strategy helping his clients organically earn over 15 billion views and 61 million subscribers. He has been featured by Fox, Forbes, BBC and even YouTube. VideoCreators.com is a premiere online community for YouTube Creators and entrepreneurs where you learn cutting edge YouTube growth strategies and how to bui...2019-07-0145 min
Engage Video Marketing PodcastEVM098 The Future of Online Video… what's next? (with Amanda Horvath)Episode 98 of the Engage Video Marketing Podcast is a really fun and interesting conversation with Amanda Horvath, a video producer and strategist based in the US. Amanda is currently transitioning from video production to just providing video strategy for clients to help them do video better. Amanda also started a YouTube channel you should definitely check out because she shares a wealth of knowledge there on everything about video. In this episode we cover: Amanda’s story of coming into the world of video and video marketing. Most common services requested by clients. Amanda’s process of g...2019-06-2433 min
Engage Video Marketing PodcastEVM097 Workshop: How to Engage Better and Sell Faster with Online VideoIn this episode of the Engage Video Marketing Podcast, I’m going to share with you the audio of a recent workshop I did on “How to Engage Faster and Sell Better with Online Video.” I will give you an overview of how important video is in marketing today and jumpstart you on the items you need to take action on to be successful with your online video marketing. In this episode we cover: Ben’s story on how he started with video. Current statistics for video marketing. Things you need to think about to have a succes...2019-06-1738 min
Engage Video Marketing PodcastEVM096 How to Approach LinkedIn Video with David KilkellyEpisode 96 of the Engage Video Marketing Podcast will be all about LinkedIn Video. My guest is David Kilkelly of BlinkBack - a video production company based in the UK. David is the brains behind the LinkedIn Video Creators Course where he aims to help business owners grow their network and generate inquiries with LinkedIn Video. David will walk us through the massive opportunities that LinkedIn videos provide business owners today. He will give us tips for video engagement, creation and publishing for LinkedIn to get maximum exposure and results. In this episode we cover:...2019-06-1049 min
Engage Video Marketing PodcastEVM079 The Rise of the Online Video StrategistThis week, Ben is opening the doors for enrolment to his first online course entitled The Online Video Strategy Blueprint. And in this episode, he tells us more about the backstory on how he arrived at this point in his career. He shares his journey with us from changing the way he created content strategically to get results for his clients 6 years ago, launching the Engage Video Marketing brand 3 years ago, writing an ebook, creating a webinar series and a coaching program called The Online Video Strategy Blueprint Bootcamp to, now, launching his Online Video Strategy Blueprint Course. 2019-02-0430 min
Engage Video Marketing PodcastEVM074 Client Testimonials or Client Stories?Episode 74 of Engage Video Marketing is a solo episode with me, Ben Amos, and I share with you the audio of my Facebook live mini masterclass on the differences between having client testimonial videos and what we prefer businesses to steer towards which is a client story video. In this episode, I discuss the following: A background on the Full Funnel Video Strategy Framework and how telling stories come into the framework. The advantages of making a client story over a client testimonial video. The stark difference of client testimonials vs a client story is shown...2018-12-1022 min
Engage Video Marketing PodcastEVM068 The YouTube Growth Tipping Point with Philip Van DusenPhilip VanDusen, Principal and CCO of Verhaal Brand Design, has over 20 years of experience in strategic branding, graphic design, and product development. He is back with us on this episode to talk about YouTube growth triggers and strategy. He shares his success journey on YouTube for both his business and personal brand. His YouTube channel has grown hugely from zero to 140,000 subscribers and 1 million views on his most popular video. In this episode Who is Philip and what led him to where he is today. The business services he offers. His journey as an “accidental” YouTuber and...2018-10-2949 min
Engage Video Marketing PodcastEVM064 Personal Branding and LinkedIn Video with String NguyenString Nguyen, our guest on this episode, is a new kid on the video platform block who launched herself on the LinkedIn platform just last September 2017. She is a LinkedIn video success story who was recently recognized as a top voice on LinkedIn and nominated for 30 under 30 Forbes Asia. We talk about approaching the native LinkedIn video platform successfully and explore ideas on how to establish a solid personal brand, be yourself, and stand out while remaining human. In this episode How String Story started and what led her to the world of digital...2018-10-0147 min
Engage Video Marketing PodcastWelcome to the new Engage Video Marketing PodcastThe Engage With Story Podcast has now officially become the Engage Video Marketing Podcast... and I'm excited. In this episode, your host Ben Amos shares all about the new format and focus for the podcast, a bit about the backstory behind the change and a sneak peek of what's to come in the coming weeks. To ensure you get each and every episode first every Tuesday be sure to hit that subscribe button now. This is the Engage Video Marketing Podcast. Helping you engage your ideal audience to action through online video. 2018-07-0119 minEngage Video Marketing PodcastEWS050: What's Next for the PodcastAfter 50 episodes, 31 amazing guests with different backgrounds who were storytellers in their own right, and so much learning and insights on this storytelling masterclass.. Engage with Story is ending. BUT… I’m so excited to let you know that the Engage with Story Podcast will now be Engage Video Marketing Podcast - my core passion - where we will explore the power of video to move people to take action. What to expect in the next 50 episodes: Weekly podcasts with interviews of online experts in different video formats and solo teach...2018-05-2107 minEngage Video Marketing PodcastTop 5 tips for better business storytellingThis is a solo episode with Ben Amos where he takes us through his top 5 tips to better business storytelling to engage people to take action. In this episode: Story for a defined audience Story with purpose Story for the medium Story with conflict Story authentically Links mentioned in this episode: Episode 13 - The Story Cycle Process & Business of Story with Park Howell Episode 16 - Communicating a Brand’s Story through Video with Ryan Koral Episode 7 - How to Use Story to Grow Your Influence Online with Da...2017-11-2016 min