Shows
Ads with a TwangShould You Run Facebook Ads to Grow Your Podcast?Thinking about running Facebook ads to grow your podcast? Here’s the hard truth: you can’t track listens, and the ROI’s nearly impossible to measure. But… podcast listeners are some of the warmest leads you’ll ever get. Ben breaks down when it’s worth it—and what to do instead.2025-06-2505 minAds with a Twang3 Easy Facebook Ads Mistakes That Are COSTING You MoneyIf your Facebook ads aren’t bringing in leads or sales, it might be one of these 3 simple mistakes. In this episode, Ben breaks down what they are and how to fix each one—fast. 2025-06-1810 min
Florida Basketball HourFinal Four Preview: The Auburn perspective from Ben Young, Jungle PodcastBen Young of the Jungle Podcast (@AuburnJungle on X) joins the show to provide a scouting report and preview of Saturday's Final Four contest from the Auburn perspective.Auburn put together one of the greatest regular seasons in the history of college basketball. Ben breaks down how the SEC Champions did it, why their defensive resurgence has led their Final Four run, and how Tahaad Pettiford has become even more central to Auburn's success since their first game with Florida back on February 8.Plus, the battle inside, Dylan Cardwell the glue guy, Johni...2025-04-0421 min
The Energy QuestionEpisode 9: Ben ShepperdWant to know what's happening in the world's most active and prolific oil and gas production area, the Permian Basin? Here you go.In this episode of The Energy Question, David Blackmon interviews Ben Shepperd, President of the Permian Basin Petroleum Association. Created in the early 1960s, PBPA represents the interests of the oil and gas industry in the huge region, which spans most of West Texas and a big swath of Southeastern New Mexico.During the course of this interview, Ben discusses how reforms being made to the...2022-10-2430 min
AdSkills Pro PodcastBen Blackmon Dodging The Disapproval Ad Bullet - How To Keep You Ad Running As Others Fall AdSkills Pro Podcast S6 EP4Ben Blackmon's expertise in dealing in challenging markets and making sure they stay out of the AD Network “Red Zone” had fellow media buyers calling up and asking how are you keeping your ads running? Ben’s brilliant approach takes a “caution first” to compliance which helps his clients up and running when others can’t. How do you replace before and after photos? What happens when a client insists? Lot’s of meaty information in this interview. Get in touch with Ben at ben@onefocusmarketing.comWant to hire an AdSkills certified media buyer? C...2021-04-2928 min
Ads with a TwangHow To Make 100k In A Month With Facebook AdsInside this episode: The 3 key things you must have to make this work What most will never do but must be done to make this kind of money How to use Facebook ad spend reinvestment to compound your results With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup2020-08-0417 min
Ads with a TwangWhy you should invest in Facebook ads right nowInside this episode: Active marketing vs Passive marketing Why learning Facebook ads yourself will pay massive dividends 30 Day Facebook Ad Plan With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup2020-07-2811 min
Ads with a TwangFacebook ads fatal flaw #1 - Thinking they’re a strategyInside this episode: The difference between strategy and tactics How to use strategy to achieve your goals Why you don’t want to put faith in your Facebook ads person for your strategy With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup2020-07-2109 min
Ads with a TwangWhat numbers actually matter with your Facebook adsInside this episode: The 5 must know numbers before you start your ads Why defining your OWN cost per action is so important Why copying off your “neighbor” doesn’t work With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup2020-06-1610 min
Ads with a TwangPart 4 - Instagram Ad Series - How to fix ads that aren’t workingInside this episode: What to do if you’re getting a lot of clicks but no conversions How to fix high cost conversions Why you’re not getting very many clicks and what to do about it With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup2020-06-0910 min
Ads with a TwangPart 3 - Instagram Ad Series - What kind of creative works with Instagram adsInside this episode: Images or video? Which is better? The #1 thing you can do to improve ad relevancy. Hashtags - are they even a thing in ads? How important is ad copy? What kind of images convert the best. With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup2020-06-0208 min
Ads with a TwangPart 2 - Instagram Ad Series - How to THINK about Instagram AdsInside this episode: Are IG ads right for you Should you run FB and IG ads at the same time How Instagram ad metrics aren’t the same as Facebook Should you use images or videos Do IG ads have different rules than FB With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup2020-05-2610 min
Ads with a Twang4 Part Instagram Ad Series - Instagram Ad MythsInside this episode: Do you need a bajillion followers to make Instagram ads work? Should you create separate ads for FB and IG? Is your target market even on IG? Video or image ads… which actually work. With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup2020-05-2110 min
Ads with a TwangCoronavirus and Facebook Ads - Everything You Need to KnowInside this episode: 5 Nitty Gritty things that you must know if you are mentioning coronavirus in your copy What isn’t working right now and how to fix it An old school ad technique that nobody uses yet always works if you do it right With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group.2020-03-2423 min
Ads with a TwangInterview with Master Facebook Ads Marketer Zach SpucklerInterview with Master Facebook Ads Marketer Zach Spuckler Inside this episode: Why it is crucial to always be reading the market and pivot quickly The exact 3 step process Zach uses to figure out why an ad isn’t working and how to fix it Why you MUST have a plan to invest back into your ads The #1 secret to winning with Facebook ads in 2020 and beyond *** Zach’s latest offering - (it is amazing I have it) The Launch Ceiling Shattering Masterpack https://heartsoulhustle.com/masterpack2020-03-1050 min
Ads with a TwangWhat is Facebook’s New Campaign Budget Optimization?Inside this episode: What is CBO Which type of creative works best How should you set it up When does it start and how does it affect your existing ads *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup 2020-02-1810 min
Ads with a TwangHappy New Year! Now What’s Your Facebook Ads Plan?Inside this episode: The 3 worst ways to come up with your budget Why every ad actually helps your marketing even if it fails How to determine what you should spend on your ads The secret behind winning with Facebook ads *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup2020-01-0710 min
Ads with a TwangWhy you should run Facebook ads every single dayInside this episode: The 4 crucial elements you need to understand from Facebook ads (but you’ll only get them if you run an ad every single day) What kind of ads you should run How to budget for it *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup2019-12-3109 min
Ads with a TwangThe brutal truth behind your Facebook ad budgetInside this episode: The 3 worst ways to come up with your budget Why every ad actually helps your marketing even if it fails How to determine what you should spend on your ads The secret behind winning with Facebook ads *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup 2019-12-2412 min
Ads with a TwangHow to triple your Facebook ad results using blogsInside this episode: How to get Facebook to ‘reward’ your ads How to take one blog post and 3x the results What kind of budget you should use for this strategy *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup2019-12-1710 min
Ads with a TwangWhy marrying your business to Facebook is a huge mistakeInside this episode: The scariest day in your business The problems with using only Facebook How to insulate your business so you can remain in business What can happen if you don’t diversify *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup 2019-12-1215 minAdSkills Pro Podcast7 Figure Sales Success Using Facebook Ads With Ben Blackmon - AdSkills Pro EP.1Ben Blackmon has been running his agency full-time since 2015, and has been a member of the AdSkills community for some time now. He credits Justin Brooke and John Belcher with having helped take his agency to the next level in 2018.Ben enjoyed initial success with direct mail; think "lumpy mail" and basketballs. And he later went on to place a respectable second in Dan Kennedy's National Sales Letter contest.He helped one client double their already 7 figure sales in 2018, through effective tracking and retargeting - both on and off of Facebook. He helped another client...2019-09-1221 min
Ads with a TwangInterview with Laurel PortisInterview with Social Media Strategist and Facebook Ads Ninja - Laurel Portié Inside this episode: Laurel’s behind the scenes best strategy that keeps her clients calendars full - She doesn’t leave ANYTHING out! How mindset affects ad performance Her top 3 things she does to create a winning strategy Want to know more? Check out Laurel’s $7 a month mastermind http://bit.ly/7dollarcoaching YouTube Video: https://youtu.be/FiQbons-Ng4 *** Want to know more about my Marketing With A Twang Membership? https://Marketi...2019-09-0646 min
Ads with a Twang21 Ways you’re sabotaging your Facebook Ads21 Ways you’re sabotaging your Facebook Ads For the complete list visit: https://onefocusmarketing.com/episode83 YouTube Video: https://youtu.be/-qFh77n1B54 *** Want to know more about my Marketing With A Twang Membership? https://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup2019-08-2710 min
Ads with a TwangHow to really boost a Facebook ad postHow to really boost a Facebook ad post Inside this episode: Why boosting is good for some things and not others Defining the objective of your boost What types of posts should you boost How long should you boost a post What should your budget be YouTube Video: https://youtu.be/ipzUT6ThTAQ *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup2019-08-2010 min
Ads with a TwangHow to Outmarket Everyone with Facebook AdsHow to out market everybody with Facebook ads Inside this episode: Why the input of the ad is the least important part How to prepare before you start running ads What 80% of Facebook advertisers do and why you want to do the complete opposite. YouTube Video: https://youtu.be/-J8rDTY8Wjg *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup2019-07-0910 min
Ads with a TwangInterview with Facebook Ads Expert Liana LingInterview with Facebook Ads Expert Liana Ling Inside this episode: The #1 thing you must master to have successful ads The best strategy she uses to get her clients results What happens when you turn ads off and then back on Why you should always create a new ad instead of fixing an old one You can contact Liana on her website:https://powerupstrategy.com YouTube Video: https://youtu.be/3Z81wcZGrhA *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com ...2019-05-2853 min
Ads with a TwangThe end of the Facebook pixel as we know itThe end of the Facebook pixel as we know it Inside this episode: What is the Facebook pixel anyway Difference between pixels and cookies Problem with pixels FTC Privacy - http://rcl.ink/4aH Will the pixel really go away YouTube Video: https://youtu.be/NhW3Iv22sPw *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO2019-05-0710 min
Ads with a TwangEpisode #078 - What they DON’T teach you in Facebook ads schoolWhat they DON’T teach you in Facebook ads school Inside this episode: Where you should spend 80% of your time The #1 thing you must do to make your Facebook ads strategy work A simple strategy to give your ads the best chance of being a success Youtube Video: https://youtu.be/AVZSnAGbeV8 *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO2019-04-3012 min
Ads with a TwangEpisode #077 - The social proof myth of Facebook adsThe social proof myth of Facebook ads Inside this episode: Does having social proof on your ads really help What are the downsides of social proof on your ads Which ads are the best for social proof How you can get more social proof on your ads Youtube Video: https://youtu.be/U--WwdmCQkM *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO2019-04-2310 min
Ads with a TwangEpisode #076 - How to setup and use Instagram adsHow to setup and use Instagram ads Inside this episode: Instagram ad basics Types of ads you can use What kind of images you should use and size Should you use video What sort of copy is best Youtube Video: https://youtu.be/apJ_Ck3G9_g *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO2019-02-1910 min
Ads with a TwangEpisode #075 - Why you should be using Instagram ads right nowHere is what’s inside this episode: It is growing so FAST - get on board now. Another way to reach your market Why Instagram ads work for almost everybody DISCOUNTED - right now they are heavily discounted Youtube Video: https://youtu.be/P3XbfG3Gbyc *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO2019-02-1210 min
Ads with a TwangEpisode #073 - Retargeting Strategy #6This episode outlines everything you need to set up a mini-training so you can run Facebook ads and get engaged subscribers. Here is what’s inside this episode: How to create a mini-training The 2 types of ads you’ll need to run What your email follow up sequence should be like Why this works Mini-Training Cheat Sheet: http://rcl.ink/pJjYoutube Video: https://youtu.be/W5MpRYMTd7E *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free...2018-12-1116 min
Ads with a TwangEpisode #072 - How to use Facebook video ads for maximum impactRunning Facebook video ads to your content is the best way to get maximum impact at the lowest cost. Here’s what is inside this episode: Benefits of running video ads Best types of ads to use and for which objective Whether or not your video should be professionally done How to promote your content/product or services Facebook video recommendations: http://rcl.ink/wfL Youtube Video: https://youtu.be/cWOlKQcHv-I *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join m...2018-12-0411 min
Ads with a TwangEpisode #071 - Facebook ads vs LinkedIn AdsIs it better to run ads on Facebook or LinkedIn? Here’s what I’m covering on this episode: Pros and Cons Cost comparison LinkedIn Sponsored Mail Features of both How to use LinkedIn organically LinkedIn Guide: http://onefocusmarketing.com/linkedinguide Youtube Tutorial: https://youtu.be/jF-IZDVXaUY *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO2018-11-3014 min
Ads with a TwangEpisode #070 - Should you use income in Facebook TargetingFind out what you need to know BEFORE you try using Facebook’s income targeting option. Discover the best alternate ways to narrow your targeting other than by income. Video tutorial: https://youtu.be/bgrWA0u5lGQ *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO2018-11-0908 min
Ads with a TwangEpisode #069 - Which Facebook objective is the right oneThere are 11 Facebook ads objectives. You DON’T need all of them. Find out which 4 are the only ones you’ll need and why. Episode References: http://onefocusmarketing.com/episode61 http://onefocusmarketing.com/episode65 Video tutorial: https://youtu.be/41HpvnEbuN8 *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO2018-10-3109 min
Ads with a TwangEpisode #068 - How to use a Facebook ad discovery campaignNobody talks about these! What is a discovery campaign? Learn the 3 types of discovery campaigns and how you should use them Find out the 4 reasons they may not be for you! A discovery campaign might be exactly what you need to take your ads to a new level. Video tutorial: https://youtu.be/Jzaql6NrXqM *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group: http://rcl.ink/L...2018-10-2308 min
Ads with a TwangEpisode #067 - Why Facebook wants your ads to be engagingSeems like most of the people who run ads on Facebook forget that first and foremost Facebook is an engagement social media platform. Facebook wants people to keep coming back and stay longer. So it makes sense they give preferential treatment to advertisers that have really engaging and entertaining ads. Seems like most of the people who run ads on Facebook forget that first and foremost Facebook is an engagement social media platform. Facebook wants people to keep coming back and stay longer. So it makes sense they give preferential treatment to advertisers th...2018-09-1310 min
Ads with a TwangEpisode #066 - Why Facebook ads don’t workPeople are always asking me why their ads aren’t working and I’ve talked about it A LOT on the podcast but it deserves going over it again. Keep it simple. Keep an open mind. Know your numbers AND remember it might not be the ad at all. On this episode, I cover the two fatal mistakes and the 3 step process of evaluating your ads/funnel. When going through the process make sure you go back to front. I reference episode 62 - http://onefocusmarketing.com/episode62 *** Want to kn...2018-09-1110 min
Ads with a TwangEpisode #65 - How to Use Facebook Post Engagement Ads to Grow Your AudiencePost engagement ads are often an overlooked and underutilized Facebook ad objective. Mostly because it can be really difficult to gauge if they’re working or not. Even though you can’t be quite sure how your ad is doing just from Facebook metrics I’m going to dive in on why and how you should be using these types of ads. Especially if you’re a content creator! Come and check out episode 65. Instructional Video: https://youtu.be/kUBYnk_C_Nk *** Want to know more about my Marketi...2018-08-2910 min
Ads with a TwangEpisode #064 - How to use Facebook dynamic ads to create successful campaignsThis episode dives into dynamic ads. If you’re like me when someone mentions the word dynamic in conjunction with marketing my eyes just kind of glaze over. Here’s the good news though. Understanding and using dynamic ads in Facebook ads manager is easy. If you like to test and really want to know what combination of ad copy, image, buttons, and headlines work the best then this episode is for you. Come check out episode 64. *** Want to know more about my Marketing With A Twang Membership? http://bit.l...2018-06-2111 min
Ads with a TwangEpisode #063 - The Top 5 Facebook Ad Experts and Why I Follow ThemThis episode is just a list of some of the people I follow and why. They all have a great message and unique style that makes them the best at what they do. I do not know any of them personally and I’m not an affiliate. I just dig them. In no particular order: Jon Loomer - JonLoomer.com Mari Smith - MariSmith.com Rick Mulready - RickMulready.com Ezra Firestone - SmartMarketer.com Justin Brooke - AdSkills.com *** Want to know more about my Marketing With A Twang Membership? ht...2018-06-0609 min
Ads with a TwangEpisode #062 - 3 Must Have Steps to an Unstoppable Facebook AdThis might be the best episode I’ve done but really, you’ll have to be the judge. Today I’m giving you the 3 steps you absolutely must have to create a massively successful Facebook ad. Also, this episode will show you exactly what you need to know to figure out why your current marketing funnel may not be converting the way you want. I’m really excited to share this with you and please leave me a comment and let me know what you think. Here comes Episode 62! Here is...2018-05-3110 min
Ads with a TwangEpisode #061 - How to use Facebook video ads to create a compelling retargeting audienceIf you’re not using video ads then start. Immediately! I’m not talking about some high dollar production video but rather a really crazy valuable content-driven video. More emphasis on the content than the video quality. These kinds of videos can help you find high quality, super low-cost people to retarget with your other offers. So check out episode 61! Here is the video that walks you through step by step: https://youtu.be/odiJqjb0ZDs *** If you are looking for the easiest way to learn and g...2018-05-2810 min
Ads with a TwangEpisode #060 - Should you separate out your targeting interestsThis might be one of the most disputed topics among Facebook ad managers. Should you separate out each interest when running ads or should you just lump them all together and let the Facebook pixel help you out. Even the multi-million dollar media buyers can’t decide for sure. So what should you do? Find out on Episode #60 Here is the video that walks you through step by step: https://youtu.be/GhpPSBj1N6Y *** If you are just beginning with your Facebook ads and you want...2018-05-1411 min
Ads with a TwangEpisode #059 - Why NOW is the best time to start running Facebook ads“... the time to buy is when there’s blood in the streets.” - Baron Rothschild That old quote about the stock market is just as true for Facebook ads. When people start saying the sky is falling and running for the hills that is the time to do the exact opposite of the masses. Facebook ads are going through a phase that ALL major marketing platforms have been through. I’m starting to see a mass exodus of Facebook advertisers and Facebook ads managers who were just here picking low hanging fruit....2018-04-2320 min
Ads with a TwangEpisode #058 - Why testing can hurt your Facebook adsTest, test, test. You gotta test! That’s the marketer’s mantra. It’s also the marketer’s scapegoat. Yes, you do need to test but if you aren’t strategic about it then you may not get what you’re looking for. On this episode, I talk about some of the things you can test and how to do it the right way. Here is the video that walks you through step by step: https://youtu.be/bT_8QVrs1IQ *** If you are just beginning with your Facebook ads and you want t...2018-04-1911 min
Ads with a Twang#057 - How to Keep Your Facebook Ad Likes, Comments and SharesHow important is social proof? Pretty dang important I’d say. On this episode, I’m going to show you have to keep your Facebook ads social proof and carry it over into other ad sets so you can let the good times roll. Here is the video that walks you through step by step: https://youtu.be/9kaont0JG3Q *** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course: Facebook Ads With a Twan...2018-04-1309 min
Ads with a TwangEpisode #56 - What the heck is going on with Facebook adsLately, I’ve been getting a lot of emails about why their Facebook ads haven’t been working as well. Why costs have gone up and reach has gone down. On this episode, I answer these questions and dive into what’s been going on and why there have been some serious changes. I also go over what you can do about it including how to leverage your ad spend. The good news is that this recent change will separate the marketers versus the non-marketers and will really put those with the skills in a gre...2018-03-1410 min
Ads with a TwangEpisode #55 - How to leverage LinkedIn for massively successful Facebook adsI have been leveraging LinkedIn to create successful Facebook ads for myself and clients for a few years and I used to talk about it all the time. Guess it was so second nature I kinda forgot what an awesome strategy it is. So, this episode is all about how to combine LinkedIn with Facebook to make a hugely successful Facebook ad campaign. Find out this strategy that hardly anybody uses and stay 10 steps in front of your competition. To see how to download your LinkedIn contacts here is th...2018-02-1611 min
Ads with a TwangEpisode #054 - Demystifying the Facebook PixelIt seems like every other episode I make is about the Facebook pixel. Episodes 2,15,16 and 41 to name a few. Not to mention all the other ones that I mention how important the pixel is. So why another one… and I promise this won’t be the last! Simply put because I get so many questions about it. The Facebook pixel is one of those things when you master what it can do to help you grow your business by tracking and retargeting you’ll literally feel like you are basking in the sun...2018-02-1211 min
Ads with a TwangEpisode #053 - Facebook Messenger Bots - Strategy #2I was so excited about this episode that I literally stayed up way late to finish recording and get it ready for you. Why? Because I love messenger bots! Yeah, I know. It is just another thing to learn and it is not the same as getting an email address but they are really powerful and much easier than most realize! You get nearly 100% open/read rates compared to what… maybe 20% on email. You can interact with your potential customer by asking questions and then giving them answers based on how they...2018-01-3110 min
Ads with a TwangEpisode #052 - What you need to know about the Facebook business page changesFacebook recently made a change. What a shock. I know. Now, business pages will have even less significance in the news feed. This means the organic reach will be even smaller and it was already almost zero. On this episode, I talk about business pages, how these changes will affect them and whether or not it should change your Facebook ads strategy. I also dive into diversification and why it is super important not to have all your eggs (and I don’t even eat eggs) in the Facebook basket. Se...2018-01-2910 min
Ads with a Twang#051 - How to explode your Facebook ads without the news feedThis episode is a more advanced technique partly because it requires you to commit time and money to your ads for about 30 days. However, the rewards can be pretty amazing. What I discuss is how to find the best placements for your ad. All the Facebook ad experts (myself included) always say to only put your ads in the news feed. With a couple of exceptions. On this episode, I talk about how to use all the placements to figure out really which one is the right one for your ad.2018-01-2610 min
Ads with a TwangEpisode #50 - Retargeting Strategy #5 for WebinarsRunning a webinar and driving traffic to them takes a lot of time, effort and money. This retargeting strategy is simple yet effective at getting more people to show up live as well as more to purchase. Most emails follow up sequences are read by only about 20% that sign up. That means that 80% of those who said “Yes, sign me up for the webinar” will never see a reminder. Out of sight out of mind. They might have signed up for your webinar but they aren’t nearly as excited about it as y...2018-01-1908 min
Ads with a TwangEpisode #49 - What are Facebook lead ads and how can you use themFacebook lead ads which are listed in the campaign objectives as ‘lead generation’ have been out for a couple of years. These ads are designed to capture leads quickly and easily without leaving the Facebook platform. On this episode, I talk about how to set up the lead ads including creating the form as well as what placements can be used. Facebook lead ads are good for some businesses but not others and once you listen to this episode you’ll be able to see if they might work for your next campaign. J...2018-01-1708 min
Ads with a TwangEpisode #48 - How Facebook charges you for your adsOn this episode, we cover how Facebook charges for your ads as well as a few other things like: Campaign Spending Limits Campaign Budget Optimization Daily Budget Lifetime Budget Also, I go over why getting charged by impression vs link clicks is actually not a bad thing and for the most part is the optimal way to run your ad campaigns. The key to how you get charged is how you set up your account and I review this toward the end of the episode. If you need help or have questions regarding F...2018-01-1510 min
Ads with a Twang#047 - What tools I use to create amazing Facebook adsThis episode is really just a list of tools I use every day when creating my Facebook ads for clients. I am an affiliate for some or all of these and there are free alternatives but so many people asked I thought I’d just give them to you like I have them: Images: https://stock.adobe.com http://canva.com Video: http://onefocusmarketing.com/veeroll Copy: http://amzn.to/2FiXy1j - The Adweek Guide to Copywr...2018-01-1010 min
Ads with a Twang#046 - How to create laser targeted audiences for Facebook adsI probably harp on this way too much but frankly, it is most likely the #1 thing keeping your Facebook ads from working. Know your ideal customer inside and out! That is where targeting begins by identifying all the things your ideal customer loves and those things that stress them out. There is a really cool tool by HubSpot to create your customer avatar: http://makemypersona.com If you haven’t used this tool yet or otherwise done a similar exercise please do it before you ever run another ad. On...2017-12-2910 min
Ads with a Twang#045 - Why you should always be promoting your free content with Facebook adsQuit keeping your free content a secret! It would be awesome to write an epic blog post and then some semi-famous influencer just happened upon it and promoted the heck out of it for you! However, until that time you better count on promoting your free content yourself and Facebook ads are the perfect way to do it. On this episode, I cover the best kind of content to promote and why it makes so much sense running paid traffic to it. These are ads you just keep running 365 days a...2017-12-2810 min
Ads with a TwangHow Coaches Can Create Successful Facebook AdsHey Everybody, This is my very first Special Edition of the Facebook Ads with a Twang podcast! This is NOT the usual 10 minute or less tip but a 45 minute extravaganza.Maybe extravaganza is a little much but it really is like a full training. This episode is for coaches who are either new to Facebook ads or may be concerned about the technology part of it or you’ve been running ads without getting much traction.If any of that sounds familiar then you’re in the right place. 2017-12-2645 min
Ads with a Twang#044 - How to quit making Facebook ads so complicatedWhether you’re new to Facebook ads or are a seasoned Facebook ads professional it is really easy to over think your ads. I catch myself doing this all the time. “Wow, look at this new tool that is in power editor. What does it do? Does it even work? What am I gonna test it on? How can I fit it into any of the campaigns I have running?” “How many images do I need to test?” “What is the best strategy?” “How do I know if it is working?” “What if I ch...2017-12-2210 min
Ads with a Twang#043 - Facebook ads retargeting strategy #4 - Might as well get the sale!Here is a 4th retargeting strategy and really it is an ‘add-on’ to other strategies. The example I use is from episode 30 where I cover a particular strategy. Then on this episode, I explain how to add this on. Now I’m going to warn you. This isn’t for every market and a lot of people don’t like this approach because they feel like they’re their product/service away. What I’m going to tell you is that there is so much more hidden value than getting the sale. You’re g...2017-12-1808 min
Ads with a Twang#042 - How to strategically scale your Facebook adsWhat happens after your Facebook ad starts to really take off and you want to scale it? Do you just up the budget to infinity? That’s what most people do and more often than not they’re in for a rude awakening. It makes sense though. If you’re spending $50 a day and it is working out then why not spend $500 a day? The problem there is the Facebook algorithm. It just doesn’t work that way… ugh. On this episode, I’m talking about how to scale in multiple way...2017-12-1411 min
Ads with a Twang#041 - How to train your Facebook pixel to get more leadsWhat if you could train Facebook to send you the best leads? Guess what? You can! The way we do this is by ‘training’ or ‘seasoning’ the Facebook pixel. On this episode, I cover the best way to train your pixel so you can get in front of more of the right people with your message. I’m talking about things like - custom conversions, standard events, which objective to choose, how the Facebook algorithm works and how to take the information you’re getting so you can find even more ideal leads. ...2017-12-1111 min
Ads with a Twang#040 - Can you change active Facebook ads without messing anything up?Over the last few years that Facebook ads have been around there seems to be this fear (borderline paranoia) about upsetting the algorithm by changing a running ad. On this episode, I’m covering what you can change, what you can’t and some best practices for when you need to make a change but don’t want to screw anything up. Some basic rules of thumb are: You can change anything in the creative - however, I prefer to duplicate the ad, leaving it in the same campaign and ad set. You cannot...2017-12-0710 min
Ads with a Twang#039 - Are Facebook ads getting more expensive?Facebook ad costs seem to be on the increase. Actually, they’ve always been on the increase. It is inevitable that the cost of any marketing platform will go up. There are short-term increases - such as during the holidays when there is an influx of advertisers trying to capitalize on this time of year. Then there are long-term increases. Like the news feed being completely full so now you’re always competing against multiple other businesses for that space. How much are you willing to pay to be in the feed?2017-12-0409 min
Ads with a Twang#038 - Why everybody else’s Facebook ads work except yoursFacebook ads can be so freakin’ frustrating. Especially when you read about so and so ‘crushing’ it with their Facebook ads because they just made $50k last month and spent $200 on ads. Hey, I get caught up in that kinda hype too. What they didn’t share was that they already had a 20000 person email list or 100000 followers on Instagram. Those kinda things are important to know. Comparing Facebook ads is not usually a great idea because most of the time you don’t have access to all the information. On this e...2017-11-3010 min
Ads with a Twang#037 Should you only show Facebook ads on certain days and times?For most businesses, their ideal customer has certain days and/or times they are most likely to be on Facebook. On this episode, I answer whether you should ‘daypart’ your Facebook ads so that they only show at certain times. Note that dayparting is a more advanced technique and is NOT necessary for almost everybody. Facebook has an amazing algorithm and will do its best to optimize your ads regardless. However, if you decide you want to try dayparting then you’ll want to listen to this and learn about lifetime budgets...2017-11-2707 min
Ads with a Twang#036 - Retargeting Strategy 3 Going from Facebook Live to Facebook Sold HAPPY THANKSGIVING!Here is the third retargeting strategy I have shared and this might be the easiest. I would love to tell you I think all this up so I could take full credit but really most of the strategies are ones I have come up with through countless hours of reading, watching and listening other Facebook ads and media buying experts. My goal is to make it simple and give it you so you can implement it quickly without getting stressed out. This strategy just involves either taking existing Facebook Live videos or running...2017-11-2310 min
Ads with a Twang#035 - The real secret to conquering Facebook adsWhenever I talk to people about Facebook ads they almost always are concerned with the ‘technique’ part of it. Target audiences, the perfect image, the latest greatest feature… the insiders secret that will help their ads dominate the market. The thing is, with Facebook ads it is just like running a business. 80% (or more) of success is your mindset! Now, you might be thinking… “C’mon Ben. Mindset sounds like some crazy mumbo jumbo. I just want to know who to target.” I can tell you all day how to input your ads...2017-11-2010 min
Ads with a Twang#034 How to create a simple Facebook ads strategy to build your email listWith everything that’s been going on in the world of Facebook ads, it seems like a lot of entrepreneurs I talk to are forgetting the basics. Building your email list is a huge deal. It is also huge to know exactly what you’re going to do with the list but that’s a different episode. Email lists are still here. Still viable and can make all the difference in your business. You own your list. On episode 34 I’m talking about how to create a simple funnel and driving traffic to it using Fa...2017-11-1610 min
Ads with a Twang#033 How to create simple successful Facebook AdsFacebook ads do NOT have to be complicated. Getting caught up in retargeting, bots, exclusion audiences, fancy videos and on and on does not always add to the bottom line. On this episode, I go over creating a simple Facebook and the components that make them work. Will this work every single time, in every market with every product or service? Not likely! What I cover are the basics for creating ads that work by keeping everything really simple. We don’t need all the hype. Ju...2017-11-1411 min
Ads with a Twang#032 How to use Facebook live for amazing Facebook adsFacebook Live can be massively powerful if you’re using it. If you’re just starting out or don’t have a lot of followers you can use Facebook ads to promote your Facebook live videos. On this episode, I cover why Facebook live is important. Where you should go live (business page, personal page or group) What you can do with your Facebook live videos. And I cover the 4 key things to remember when doing Facebook live. Two of the BEST things about usin...2017-11-0911 min
Ads with a Twang#031 - How to have your Facebook ads survive the holidaysHave you thought about what you should and more importantly what you shouldn’t do about your Facebook ads during the holidays? On this episode, I cover what to expect during the holidays and answer questions about whether you should start, stop or pause your ads. Last year during the 2016 election Facebook ads went totally haywire. That was not typical. At least I hope it doesn’t become the new typical. Remember that retargeting will be more important than ever and being more personal with your ads will help you stand out.2017-11-0610 min
Ads with a TwangRetargeting Strategy 2 - ‘Let’em get to know you before you ask them to marry you’ methodRetargeting method #2 is all about making it personal. People buy from people they know and trust. If they like you that is a bonus. They just want to validate they are making the right decision and that you can solve their problem. By making yourself more ‘real’ to them you will help them validate. This episode is how we make it personal. You may have to get uncomfortable a little bit but that is part of being in business. The best way to make it personal is by do...2017-11-0211 min
Ads with a TwangIs your business right for Facebook Ads?Should you even be using Facebook ads to promote your business? The short answer is - probably. I didn’t use to be a believer. In fact, I resisted Facebook ads when they very first came out. Then I started losing clients because they were going to do Facebook ads against my advice and hired somebody else. So, I jumped in head first and haven’t looked back. I have seen ads work in the craziest of niches where I thought you couldn’t make them profitable. On thi...2017-10-3010 min
Ads with a TwangRetargeting Strategy 1 - ‘Dang, they’re everywhere’ methodRetargeting! I hear it all the time. You got to be retargeting.What I hear very little of is the strategy. There are several retargeting strategies and on this episode, I’m going to cover what I call the - ‘Dang, they’re everywhere’ method. As you might have guessed this method is intended to make you an automatic celebrity. We do this by running ads containing testimonials and case studies or other social proof about your amazing products, services or how awesome you are. I’m going to c...2017-10-2607 min
Ads with a TwangWhat is Facebook ad exclusion audience and how do you use themThis may come as a surprise but you don’t always want to show your ads to everybody. In fact, you only want to show it to the right people. Shocker. I know. Say you have somebody who signed up for a webinar. Do you want to keep showing them the same ad to register for the same webinar? Probably not. Not a good user experience and a waste of ad spend. This is why we create ‘exclusion’ audiences. On this episode, I’m going to cover in more detail wh...2017-10-2307 min
Ads with a TwangWhat is Facebook ad optimization?Optimization means to basically have your ads delivered using a certain method to get the desired result. Hey, that almost sounded like I know what I’m talking about. You have several optimization options depending on the campaign objective. On this episode, I cover what each of the options are based on choosing a ‘conversion’ objective and which one is right for you. Also, I’m including a video on where to find the optimization options and how to choose. Check it out in the show notes: http://o...2017-10-1908 min
Ads with a TwangHow to keep your Facebook ads account from getting bannedIt happens. You’re humming along, happy-go-lucky, not a care in the world… your Facebook ads are doing fine and life is good. Then the dreaded email from Facebook. It reads something like this: “Um, your ads suck, we’re not gonna tell you why and we aren’t gonna run them anymore. Also, you can’t do anything about it. This is final.” Ok, maybe it is not exactly like that but it is pretty close. Often you never find out exactly why it got banned. The dispute process is not really a pr...2017-10-1608 min
Ads with a TwangShould you run a Facebook campaign to get more likes?Technically there really isn’t a ‘like’ objective for Facebook ads but rather an ‘engagement’ objective. Question is should you spend the money on it. On this episode, I cover the pros and the cons of running this type of campaign. Whether or not a ‘like’ campaign is right for your business. Also, I’ll go over how to set up the campaign itself and what you’ll need to keep in mind during setup. AND the #1 thing you must have in order for a like campaign to work. Ok, I’ll tell y...2017-10-1207 min
Ads with a TwangWhat about Instagram?Since Instagram is a placement selection when you’re running Facebook ads it seems like we should talk about it. Currently, Instagram has 400 million DAILY active users. That is a lot! The demographics skew towards women and ages under 30. However, that is changing fast. From an ads standpoint, business to consumer is much more effective than business to business. Even with these huge numbers, my current suggestion is not to use Instagram until you have mastered the Facebook ads news feed for brand new cold traffic. That bei...2017-10-0907 min
Ads with a TwangHow to make Facebook ads a revenue generating asset not a lotteryFacebook ads can seriously catapult most businesses to the next level. One of the biggest problems is that many entrepreneurs treat their ads like they’re playing the lottery. The 3 biggest mistakes I see are: Not having a clear Facebook ads plan Not having measurements in place and keeping track Not scaling the winners Running a Facebook ad begins long before getting into the ads manager. Here is a basic work flow - BEFORE you open up the ads manager: Define your ad objective What specifically do you want them to...2017-10-0510 min
Ads with a TwangWhy you should split up your desktop and mobile adsNothing is perfect. I can give you all the Facebook ad advice in the world and you go implement it only to see it tank! What we do with Facebook ads is to play the odds. We use techniques and strategies that have the most success but there will always be exceptions to the rule! On this What we do with Facebook ads is to play the odds. We use techniques and strategies that have the most success but there will always be exceptions to the rule! On this episode, I discuss why you should...2017-10-0207 min
Ads with a TwangWhy you shouldn't start and stop your adsDoes it help to start and stop your Facebook ads? Almost always this is a bad idea. Trying to time Facebook ads based on holidays, algorithm changes, elections, etc usually doesn’t work out. It’s very similar to trying to time stock market picks. Buy low, sell high. Time it right and you could make a bundle. The thing is most people lose their shirts. It is the same way with Facebook ads. Some try to time the Facebook ad market and will stop a...2017-09-2908 min
Ads with a TwangWhat Facebook placements are right for your adsEpisode #19 - What Facebook ad placements are right for your ads Where your ads are shown can make or break your whole campaign. Facebook currently has 12 places your ads can be shown and included in some of those are thousands of websites and mobile apps. I know, I know - the more the better. Just like audience size though you don’t want to show up everywhere because where your ads show is almost as important as who you are showing them to. ...2017-09-2509 min
Ads with a TwangEpisode #18 - How to handle negative commentsNegative comments are going to happen sooner or later. At least you better hope they do. If you don’t get any at some point you probably aren’t running enough ads. The question is - once you get one how will you handle it. Will you say something passive aggressive? Will you be snipity right back? Will you ignore it? On this episode, I talk about how to handle these and ultimately use them to your advantage. Negative comments are a positive for marketing. Check out episode...2017-09-2107 min
Ads with a TwangWhat are custom audiencesThis episode is about a crucial and amazingly underutilized part of Facebook ads - custom audiences. A custom audience is defined as - “An audience of people who have some kind of relationship with your business” In Facebook terms this could be - - Email list - Website visitors - Video viewers - Page Engagement - Instagram business profile There are others but these are the main ones. Hint: on the epis...2017-09-1810 min
Ads with a TwangHow to use the Facebook pixel to grow your businessEpisode #16 - How to use the Facebook Pixel to grow your business Hopefully you listened to episode #15 and understand now what the Facebook pixel is. On this episode I’m gonna talk about where you can put the pixel and how to use it to help grow your business. This is pretty important. Most of your competition is probably either too lazy or confused about pixels to actually use them effectively. So there is little doubt you learning everything you can...2017-09-1408 min
Ads with a TwangWhat the heck is the Facebook pixel anyway?Episode #15 - What the heck is the Facebook Pixel You’ve just been PIXELED! Whether you know it or not or even like it or not you have been getting pixeled for years. Pixels are little bits of code that track visitors. Facebook, Google, Twitter, Amazon are a few of the companies doing it but really they are everywhere. On this episode I’m going to cover: What a pixel is Who uses pixels 2017-09-1108 min
Ads with a TwangWhy you should be using Facebook adsThere really are a lot of marketing options out there. You have SEO, Google Adwords, YouTube, Pinterest, Twitter, Native Ads, Direct mail (yes direct mail is bigger now than ever) and of course Facebook. So why Facebook? I’ll let you in on an insider secret… it isn’t just about the targeting! Truth is all those I listed have just as good and in some cases better targeting. So what’s the difference? How about 2 billion...2017-09-0710 min
Ads with a TwangWhen to stop blaming your Facebook adEpisode #13 - When do you stop blaming your ad It happens to all of us. We create our Facebook ad and everything seems a go… Objective - Check! Placements - Check! Targeting - check! Copy - Check! Image - Check! 5,4,3,2,1….. And…. Uh, where are the conversions? You did everything right. Must be the ad. Well what if its not the ad at all? None of us want to believe its our offer, our webinar, our landing page, our sales page, our closing skills… it is so much easier...2017-09-0610 minAds with a TwangWhy your Facebook ad competition isn't who you think.Your competitors in the Facebook news feed are glaringly obvious but they probably aren’t who you think. Do you think Wal-Mart is competing against Amazon with their ads? Every Facebook ad in the news feed is competing against everyone’s friends and family. People aren’t on Facebook to see your ad or my ad. Ads are an interruption to seeing what their crazy uncle Fred said over the weekend. Or maybe seeing their grandkids new pictures. You and I are dead last on the pr...2017-08-3110 minAds with a TwangEpisode #10 - Should you boost your Facebook posts?On this episode, I answer one of the questions that many Facebook ad experts cringe at hearing. “Should I just boost my Facebook posts?”Maybe the reason Facebook managers don’t like it because they see it as a way for business owners and entrepreneurs to run their own ads. Perish the thought! The knee jerk reaction and I have been guilty of this myself is no you should not boost a post. However, on this episode, I cover the pros and the cons as well as give you suggestions when you SHOULD boost an...2017-08-3009 minAds with a TwangEpisode #11 - How to find out the nitty gritty about your ideal customer using Facebook Audience InsightsMaybe you’ve heard of this fantastic research tool that Facebook has called audience insights. It is right in your ads manager. On this episode, I cover the ins and outs of it and how powerful it can be to find out the nitty gritty of your own audience as well as your competitors. There are some limitations and Facebook does get some of their data through 3rd party sources. Not everything is available for every country. However, this tool will allow you to understand your own list or fa...2017-08-2808 minAds with a TwangEpisode 9 - Why using the Facebook Business Manager is so importantThe Facebook business manager can make a huge impact on your business by protecting yourself. Most people think it is just for marketing agencies or for Facebook ads experts but really it is for everybody who has an account. In this episode I go over how it can protect you in these ways: Adding partners - that way you maintain control. Not the person who is running your Facebook ads. Adding users like a virtual assistant so they can only get access to the necessary items. How it...2017-08-1809 minAds with a TwangEpisode 8 - How to choose the right Facebook ads objectiveThe first thing Facebook asks you to choose when setting up a campaign is what the objective will be. They are trying to determine how and where to show your ads to help you accomplish what you want. There are currently 10 possible objectives…. WHEW! A few of them look exactly the same or are just outright confusing. On this episode, I explain the only 4 you’ll probably ever use (for now) and which one means what so you can make a great decision. The 4 that are used consistently are: Conversions Traffic Engagement Lead...2017-08-1510 minAds with a TwangEpisode 7 - How to find the right interests to target with your Facebook adsTargeting is such a huge topic that I can’t cover absolutely everything. However, on this episode, I give you some practical tips on how to find interests to target that most of your competitors either don’t or won’t do. You’ll find out things like: How to identify, understand and reach customers that convert by answering these 12 questions. Where to go to find additional targeting sources. How to exclude audiences so you can get in front of new people. Ho...2017-08-1010 min