Shows
Max Your BusinessMYB093: Planning the Year Ahead? Don’t Miss These 5 Key StepsIn this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin dive into a timely topic: getting your plan together for the new financial year. Whether you’re scrambling to close out June or already looking ahead, this episode gives you a practical framework to reset, refocus, and get results. If you’ve ever found yourself saying “Where did the year go?” or if your business plan is still sitting in your head instead of on paper, this episode is for you. Ben and David break down why planning doesn’t need to be complicated—and how keep...2025-06-2632 minMax Your BusinessMYB092: How to Stop Discounting and Start Making Real ProfitIn this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin tackle a challenge that hits home for so many business owners: You’re making sales… but where’s the profit? If you’ve ever looked at your revenue and wondered why there’s nothing left over at the end of the month, this episode is for you. Ben and David break down the real reasons why businesses stay busy but broke and what to do about it. From silent cost creep to outdated pricing and the dangerous mindset of discounting, Ben and David will help...2025-06-1940 minMax Your BusinessMYB091: The Mindset Formula Every Business Owner Needs to KnowIn this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin dive into the real game-changer in business—what’s happening between your ears. They’re talking mindset, beliefs, and how your internal dialogue directly shapes your outcomes. Whether you’re stressed out, stuck in scarcity thinking, or just feel like your business is plateauing, this episode cuts through the fluff and shows you how to shift your thinking to unlock better results. Ben and David unpack the powerful formula E + R = O (Events + Response = Outcome), how stress is self-created, and why generalisations like “it’s a tou...2025-06-1232 minMax Your BusinessMYB089: Should You Be Using AI in Your Business?In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin explore how artificial intelligence (AI) is changing the way business owners work, plan, and grow. If you’re picturing robots or complex coding, think again. This is about simple, practical uses that save time, reduce admin, and help you make better decisions. From writing emails and analysing financials, to handling job applications and quoting systems, AI is now a real, affordable tool for small businesses. Ben and David break down the possibilities and share examples from their own clients (and lives) to show how AI...2025-05-2937 minMax Your BusinessMYB088: How to Get Your Customers Spending More (Without Being Salesy)In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin break down one of the easiest, most overlooked ways to grow your revenue—getting your customers to spend more, without resorting to hard-selling or gimmicks. From supermarkets to service-based businesses, the strategies shared in this episode apply to any industry. Whether it’s bundling products, using checklists, or simply asking the right questions at the right time, Ben and David unpack real-world tactics you can implement straight away. If you’ve been focused on getting more customers, this episode will show you the power...2025-05-2230 minMax Your BusinessMYB087: When Should You Hire a General Manager? A Guide for Growing BusinessesIn this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin tackle one of the biggest transitions a business owner can face—handing over the reins to a General Manager. Most business owners are already acting as the GM without even realising it. But if you want to scale, take a step back, or simply stop being the bottleneck in your business, at some point you’ll need to redefine your role. Ben and David unpack what a true General Manager actually does (hint: it's not just being a glorified operations manager), the mindset shif...2025-05-1536 minMax Your BusinessMYB086: Small Business Budgeting Made Easy - Stop Guessing and Start GrowingIn this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin unpack a topic that too many business owners avoid – budgeting. If you’re making sales but still struggling to pay the bills, this one’s a must-listen. Ben and David dive into why most small businesses react to their finances instead of planning for them, and how flipping that approach can help you build a business that actually works for you. Ben and David share simple strategies, personal lessons, and practical tools that show you budgeting isn’t about cutting back – it’s about making...2025-05-0838 minMax Your BusinessMYB083: Proven SMART Goal Techniques for Greater Business SuccessIn this episode of the Max Your Business Podcast, join hosts Ben Fewtrell and David Carlin as they unpack the proven power of SMART goals. Discover how clearly defined goals can significantly accelerate your business success and turn your ideas into reality. Ben and David provide straightforward, practical advice on setting goals that are Specific, Measurable, Achievable, Realistic, and Time-bound—and they also introduce two bonus elements to create SMARTER goals, designed to ramp up your motivation and success. Filled with relatable stories, practical examples, and expert insights drawn from their extensive experience as business coaches, this epi...2025-04-1744 minMax Your BusinessMYB082: Email Management Tips That Could Save You 5+ Hours a WeekIn this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into a sneaky time thief that’s holding too many business owners back—the email inbox. If you find yourself constantly checking emails, getting lost in a sea of CCs, or reacting to every ping and notification, then this episode will be a game-changer. Ben and David unpack the systems, habits, and mindset shifts you need to get your email under control and save hours every single week. Whether you're running a team or flying solo, this episode is packed with insi...2025-04-1038 minMax Your BusinessMYB079: Are You Ready to Scale? Understanding Your Business is the First StepIn this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin uncover the critical first step to scaling your business successfully—understanding it inside out. Many business owners dream of financial freedom and more time for themselves, yet they end up trapped in long hours and reactive decision-making, struggling to step away without everything falling apart. Ben and David share real-world insights and practical strategies to help you get clear on your finances, structure, and systems so you can scale without stress. If you feel like your business relies too much on you or...2025-03-2033 minMax Your BusinessMYB078: The Simple Time-Saving Strategies That Successful Entrepreneurs Swear ByIn this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle one of the biggest pitfalls for business owners—undervaluing their time. If you’ve ever caught yourself saying, “I don’t have time,” this episode is for you. Ben and David break down why this mindset is holding you back and how to prioritise your time like a successful entrepreneur. Too many business owners focus on saving money instead of maximising time, without realising the true cost of lost hours. With real-world examples, sharp coaching, and a no-nonsense approach, they’ll get you reth...2025-03-1338 minMax Your BusinessMYB077: When to Hire New Team Members: Your Roadmap to Sustainable Business GrowthIn this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle a common challenge for business owners: knowing when to hire. If you’re feeling overwhelmed or missing out on opportunities, this is for you. Drawing on decades of experience, Ben and David share practical tips to help you spot the perfect moment to bring on fresh talent—whether it’s a full-timer, part-timer, or a remote specialist. They also highlight the risks of delaying new hires, showing how staff shortages can stall growth and lead to burnout. Rather than pinning all hopes on one...2025-03-0640 minMax Your BusinessMYB071: The 7 Foundations of Business Success Every Owner Needs to MasterIn this episode of the Max Your Business Podcast, join hosts Ben Fewtrell and David Carlin as they uncover the essential skills and practices every business owner needs to thrive in both their personal and professional lives. With a focus on actionable insights and practical advice, Ben and David explore seven key areas that are crucial for building a successful business and leading a fulfilling life. Listeners will be equipped with strategies to improve their mindset, enhance organizational skills, execute effective planning, and much more. Each topic is packed with real-world examples and expert advice from decades of...2024-12-1238 minMax Your BusinessMYB070: Celebrating Wins and Building a Positive Business EnvironmentIn this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into the vital practice of celebrating wins, whether big or small, in the workplace. They explore how recognising achievements can foster a positive business environment and uplift morale, even amidst challenging economic conditions. Ben and David offer insights into the impact of the current economic landscape on businesses and share actionable strategies to stay motivated and focused. They highlight the importance of maintaining a positive mindset and discuss various books and techniques that business owners can use to celebrate daily achievements....2024-12-0544 minMax Your BusinessMYB069: Mastering Delegation & Outsourcing Tips for Business OwnersIn this episode, hosts Ben Fewtrell and David Carlin explore how outsourcing can revolutionise your business operations. As the year wraps up, they dive into why delegating tasks is crucial for freeing up time, boosting efficiency, and enabling business owners to focus on growth and strategy. From debunking common myths about security and productivity to offering practical advice on managing remote teams, this episode is packed with actionable tips to help you work smarter, not harder. Ben and David also discuss how the pandemic reshaped outsourcing and the game-changing role AI now plays in this space. Discover...2024-11-2841 minMax Your BusinessMYB068: The Importance of Taking a Break for Business OwnersThe Importance of Taking a Break for Business Owners In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin delve into the importance of taking a break over the Christmas holiday, even for the busiest business owners. They unpack the notion that being “too busy” is often a result of poor planning and mindset rather than actual workload. The discussion includes strategies such as planning, prioritising personal time, turning off notifications, and the significance of taking mental and physical breaks. Ben and David also share personal anecdotes about past business challenges and the v...2024-11-2132 minMax Your BusinessMYB062: Understanding DISC: The Power of Personality Profiling in BusinessUnderstanding DISC: The Power of Personality Profiling in Business In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin explore the DISC personality profile system and its significant role in business. They discuss how understanding and leveraging DISC can enhance team dynamics, improve sales strategies, and optimize hiring processes. The conversation delves into the four DISC profiles—Dominance, Influence, Steadiness, and Conscientiousness—and their characteristics. Practical insights on how to apply DISC in various business scenarios are shared, including real-world examples and resources for further learning. Additionally, they emphasize the value of personal and...2024-10-1033 minMax Your BusinessMYB061: The Art of Planning: Short-Term Actions for Long-Term GoalsThe Art of Planning: Short-Term Actions for Long-Term Goals In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin discuss the importance of setting long-term goals for your business. They delve into common issues faced by business owners who only plan in their heads, highlight the necessity of written plans, and share personal anecdotes to emphasize the importance of planning. They also provide practical advice on how to effectively prioritize tasks and align short-term actions with long-term objectives. A special focus is given to their GPS calibration process that helps business owners align t...2024-10-0340 minMax Your BusinessMYB055: I'm just a small business... What can I do?Mastering Small Business Success: Time Management, Leverage, and Strategic Outsourcing In this insightful episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into the critical aspects of managing a small business efficiently. They discuss the importance of leveraging time, leveraging talent, and staying organised to achieve the success you envision. Through personal anecdotes and valuable tips, Ben and David emphasize the necessity of strategic delegation, investing in learning, and prioritising work-life balance. The episode also highlights the resources and tools provided by the Max My Profit Max Business Academy to empower business...2024-08-2246 minMax Your BusinessMYB052: Whats important on your website to ensure it works In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin discuss essential strategies to make sure your website performs effectively. From fixing broken links to improving page load times and ensuring your site works on all devices, they cover eight key areas to improve your website’s functionality. Whether you're a business owner struggling to generate leads or looking to enhance your digital presence, this episode is packed with actionable insights. Additionally, they emphasize the importance of a clear call-to-action, updating content, and investing in a robust digital strategy. For those nee...2024-08-0142 minMax Your BusinessMYB039: Working with Relationships and My BusinessThis week’s key takeaway: Working with relationships and my business - with Ben Fewtrell and David Carlin Episode intro: One of our clients inspired us to talk about business relationships in this episode. He was undermined by one of his employees and was very angry about it, but once we advised him to try and understand what was behind his employee’s behaviour, the problem was more easily solved. And what’s more, if he had taken the time to work on that relationship in the proper way, the problem would not have arisen in the first place...2024-04-1842 minMax Your BusinessMYB017: Test Adjust MeasureThis week’s key takeaway: Test, Adjust, Measure - with Ben Fewtrell & David Carlin Episode intro: You cannot manage what you don’t measure! That’s one of Ben’s favourite phrases, and although it seems obvious, it’s a worthwhile reminder for all of us. The most successful businesses are the ones who know exactly what’s going on from top to bottom. But how do you test, adjust and measure properly? As usual, Ben and David have plenty of real-life experience to share, and easily actionable tips & tricks to get you started. In this week’s episode you will learn: How...2023-10-1233 min
Max Your BusinessMYB006: Take control of your timeThis week’s key takeaway: Take control of your time - with Ben Fewtrell and David Carlin Episode intro: How many times do we hear the phrase, “I don’t have the time”? And how many times have you said it yourself? If there’s one thing you should take from this episode, it’s that you should always question it! As Ben says, iIf you believe you have the ability to make time, you’ll make time.” Ben and David will give you their top tips on how to make tha...2023-07-2738 min
Max Your BusinessMYB004: Structuring your business for growth This week’s key takeaway: Structuring your business for growth - with Ben Fewtrell and David Carlin Episode intro: Are you stopping your business from growing? You might be good at what you do, but if the business is too reliant on the knowledge in your head, you could be getting in the way of progress. Next question: Do you want a business, or do you simply want a job? If you want a business, listen to Ben and David’s top tips on how to structure a busi...2023-07-1341 min
Max Your BusinessMYB001: How to get your business working harder than youThis week’s key takeaway: How to get your business working harder than you - with Ben Fewtrell and David Carlin Episode intro: Welcome to the very first episode of the Max Your Business podcast! Strap yourself in for a load of key business insight from Ben Fewtrell and David Carlin: top-level business coaches and trainers over many decades. Ben and David work from a five-stage process for building a business (foundations, growth, optimise, transition, diversify). This week they will zone in on the foundations. Don’t run be...2023-06-2235 min
Business Brain FoodBBF264: Be bold enough to ask with Doug MorneauSummary We have a seriously charismatic fella on the show this week. Doug Morneau is an expert email marketer, but he’s also an expert storyteller. His book ‘Three Big Lies: The real truth about renting email lists’ became an international bestseller, and his interview with Ben is absolutely chock-full of brilliant advice and myth-busting about marketing and entrepreneurship. It’s people like Doug that are the reason we do this podcast! See some of Doug’s top tips below: ** [9:20 - 9:50] You need desire more than you need knowledge. You can hire people with knowledge....2020-08-1249 minBusiness Brain FoodBBF263: What separates the best from the restSummary This week we have a special coaching session from Ben where he tells us what separates the best from the rest. No guest, just half an hour of great business advice that he’d normally charge good money for. Ben has worked with some of the very best and very worst in nearly 20 years as a business coach… he certainly knows what it takes to be the best! See some of Ben’s top tips below: ** [5:40-6:10] We are human beings not human doings. If you want to have something then you have to consid...2020-08-0540 minBusiness Brain FoodBBF255: Can a business be owned by a Dog?Summary We’re speaking to a great character on this week’s show. Ben Wyhatt tells us his crazy story of leaving the UK and pitching up to Australia on a whim. After working as a personal trainer he branched out into nutritional supplements, but he didn’t stop there. One day he thought to himself, ‘what if I took the best bits from these and gave them to dogs?’, and then thought ‘what if I built up a brand that was fronted up by my own dog?’. We tell his inspirational story and we also get some great insights...2020-06-1047 minBusiness Brain FoodBBF250: How to create Valuable and Consistent content for Social Media with Ben FewtrellSummary In a BBF-special, our main man Ben shares his 6-part plan for repurposing content to keep your customers engaged with the minimum of fuss. Ben is an entrepreneur just like you, so he can deliver these pearls of wisdom in a simple form that you can easily copy for yourself. No technical jargon here! Just straightforward, tried-and-tested methods that you’ll be able to use immediately. See some of Ben’s top tips below: ** The more content you create, the more engagement you are likely to get ** Don’t be afraid to share person...2020-05-0645 minBusiness Brain FoodBBF249: Some ideas and Coronavirus Stimulus Explained with Ben FewtrellTITLE BBF249 Some ideas and Coronavirus Stimulus explained Summary In this special edition of BBF, our leader Ben Fewtrell outlines the potential opportunities for small business in these chaotic times. He calls it “Business as unusual”. Nobody has said that you can’t work, so if you have been frozen by this crisis it’s time to listen up and start doing some business! See some of Ben’s top tips below: ** You haven’t lost your brain - you can still innovate. ** You are allowed to go to work so if you still wa...2020-04-0851 minBusiness Brain FoodBBF248: Overcoming the hurdles to bring an idea to market with Kelly LaveryIsn’t it nice when someone has a big idea and backs themself to make it happen? Kelly Lavery tells Ben her truly inspirational story - a story that took her to the financial brink but out the other side as a famous inventor and successful businesswoman. Her invention, the Strucket, is now on sale at some massive retailers and you may have even seen it featured on TV. See some of Kelly’s top tips below: ** A failed business can set you up to succeed with the next one. Failing once really worked for Kelly.2020-01-0839 minBusiness Brain FoodBBF244: Achieving your goals in 2020 with Ben FewtrellThis week we have our very own Ben from start to finish. Ben is on a mission to reduce the fatality rate of small businesses, so it’s time for some free business advice from someone who has been inspiring business owners for decades. The main focus of Ben’s advice today is goal setting: one of the most important aspects of business and life. By the end of the show you will understand how high you need to aim and what you need to do to get there. See some of Ben’s top tips be...2019-12-0454 minBusiness Brain FoodBBF236: Using your business to build people with Nicole Clarke BainesWe have a great friend of MaxMyProfit on the show today who is a shining example of what can be achieved in business with the right coaching. Nicole Clarke-Baines has built up and sold multiple businesses and nowadays she fronts up a weight-loss programme that serves 8 countries and has a team of 2,500 people around the world. In fact our very own Ben has lost a lot of weight on this programme, so we can say categorically that Nicole knows what she’s doing! See some of Nicole’s top tips below: 2019-10-0947 minBusiness Brain FoodBBF229: Mindset, Mastermind and Mentoring with Jeremy StretenThis week we speak to a man who made that all-important step from being an expert in his field to being a successful businessman. As Ben joked in the episode, Jeremy Streten is one of the few lawyers that he actually likes! As well as being likeable, Jeremy has written a book that pioneers the groundbreaking methodology, ‘The Business Legal Lifecycle’. Jeremy also hosts his own podcast, so he certainly knows how to get his message across. Listen up! See some of Jeremy’s top tips below: ** You might be an expert i...2019-08-2141 minBusiness Brain FoodBBF228: How Conor built a business watching people eatIt’s always nice to speak to a young entrepreneur who backed themselves and made a roaring success of it. This week we speak to Conor Reynolds; a millennial who saw the bad eating habits engrained into the workplace and went and did something about it. In just three years his Snackwize business has swept across Australia and New Zealand, supplying healthy snacks directly to the workplaces of people who simply don’t have the time to leave the office and eat healthily. See some of Conor’s top tips below: ** If you really b...2019-08-1439 minBusiness Brain FoodBBF227: From footy Shark to business Shark with Ben LucasThis week we are given a fine lesson in teamwork and business success from Ben Lucas. Starting out playing Rugby League for the Cronulla Sharks, Ben went on to build up and sell six seven-figure businesses in the fitness sector, and as if that wasn’t enough he decided to run 40 marathons just for good measure! This guy certainly isn’t messing about, but his secret to success is so brilliantly simple: just keep learning. See some of Ben’s top tips below: ** Franchising can help you learn but it can also form a cage t...2019-08-0736 minBusiness Brain FoodBBF223: There is light at the end of the tunnel with Ben KooymanBen Kooyman is a fine example of what you can achieve with good planning and hard work. His Endeavour Brewing Company turns over 7 million AUD per year and can count our very own Ben as a super fan of their Amber Ale! Any new company can learn from the Endeavour story, especially how they have managed to gather over 600 investors and keep them happy. See some of Ben’s top tips below: ** Don’t blame challenges in a changing industry. If there are challenges then there will also be opportunities. ** ...2019-07-1040 minBusiness Brain FoodBBF215: Why you need to hurry up and scale with Ben GoodmanSummary If your business can’t scale then there’s probably something wrong with it. This week we speak to Ben Goodman about the dos and don’ts of scaling. Ben is the cofounder of Pod & Parcel: a business that delivers high-quality instant coffee in biodegradable pods. In just three years Ben has scaled up his business to generate 10K in revenue every day, and just for good measure he’s also appeared on Shark Tank. See some of Ben’s top tips below: ** Don’t underestimate people’s guilt...2019-05-1541 minBusiness Brain FoodBBF214: The nine year overnight success with Troy DouglasThis week we bring you the global success story of Troy Douglas: Co-Founder and CEO of Nexba. Sold in 3,000 outlets across Australia, Nexba are the country’s leading natural sugar-free drinks brand, and now they are gaining a foothold in the UK and US. Troy’s story is proof that a strong moral purpose can bring unbelievable success. See some of Troy’s top tips below: ** Don’t be afraid to reach out to highly successful people. It worked for Troy. ** Make sure you have a quality advisory network. You don’t necessarily...2019-05-0844 minBusiness Brain FoodBBF207: Win a $6000 Business Coaching Program with Ben FewtrellWe’ve changed it up a bit this week to give you a big dose of uninterrupted Ben! Ben will be talking to you about how you can make competitions your ultimate marketing tool. He also explains how you can try your luck with our great competition and give yourself the chance to win a $6,000 coaching program with MaxMyProfit. See some of Ben's top tips below: ** Competitions are “interruption” marketing. You need an offer that is exciting enough to stop people in their tracks. ** The conventional lead magnet is not as effective...2019-03-2050 minBusiness Brain FoodBBF200: Building the Business you Imagined with David CarlinHappy 200th birthday to us! And what a treat we have for you this week: a free coaching session from one of our top dogs, David Carlin. It was David who first persuaded Ben to form the partnership that eventually became MaxMyProfit, so it was great to hear them have a chinwag about the fundamentals of business. See some of David’s top tips below: ** Be careful not to eat your house. If you can’t pay yourself in your business for an extended period, then you should think about getting out. ** ...2018-10-311h 03Business Brain FoodBBF192: Copy Thinking trumps Copy Writing... Listen in to learn why with Alexi NeocleousOn the show this week we have one of the leading copywriters in Australia on the show. Alexi Neocleous has generated hundreds of millions in sales and has tutored a whole host of rockstar writers down the years. It was great to hear from someone with such a no-nonsense approach – anyone in business can take something from what Alexi said to Ben. See some of Alexi’s top tips below: ** Every business needs more ‘copy thinkers’, i.e. thinking about the audience, thinking about the market, thinking about the clients. ** Consider the individ...2018-09-0548 minBusiness Brain FoodBBF177: 9 Tips for generating leads with Facebook AdsThis week our host Ben will share some absolute gold about facebook marketing. This is the down-to-earth advice of a business owner who’s learnt the hard way, having wasted time and money on it for years. Now, MaxMyProfit makes millions of dollars from Facebook advertising, but it wasn’t always the case. You’ll have to listen to the show for all 9 tips, but you can read on for a few highlights. See some of the conversation points below: ** Be wary of agencies. They won’t know your business l...2018-05-2354 minBusiness Brain FoodBBF174: How to build a business selling nothing but air with Troy PaquetteIt sounds like pure makebelieve, but this week we hear from a guy who has made his fortune by selling fresh air! Troy Paquette is the co-founder and COO of Vanity Air, a company born out of Troy’s desire for the world to breathe the same fresh air as he could in his native Banff in Canada. From humble beginnings selling zip-lock bags full of air on eBay, Troy has built up Vanity Air to become a global phenomenon. Troy shared some interesting insight about what you need to take an unusual product to market, and ho...2018-05-0246 minBusiness Brain FoodBBF164: From half dead & homeless to a top 1% earnerWhat a tremendous character we have on the show this week. It really is difficult to know where to start with Akbar Sheikh. From being homeless and taking refuge in a San Francisco utility cupboard, he’s gone on to conquer the world of business, and even better, he’s now giving something back. His epiphany came on a day when his network marketing business brought in $25,000, but he realised he felt so much more enjoyment from the free consultancy he’d given a not-for-profit business on that same day. He now works with a charity in Africa...2018-02-1446 minBusiness Brain FoodBBF163: How to get more referrals without asking with Stacey Brown RandallEvery business needs referrals, but how do you go about getting them? Do you offer people incentives? Do you even ask for them at all? All will be revealed by our guest this week… Stacey Brown is an absolute referrals guru. Having worked in sales & marketing and run two of her own businesses, she now has a full-time business coaching people in how to best achieve referrals, and guess what: she gets a good portion of her own business through referrals too! See below for some great tips from Stacey: ** Never ask for a r...2017-12-061h 03Business Brain FoodBBF162: Presenting to the max with Carolyn CrawfordBeing an expert in your field doesn’t mean you’re an expert in conveying your message. Listen up folks – we’re talking to a bona fide expert on the matter who might well make you an expert by the end of it! Carolyn Crawford has worked for over a decade helping people refine their presentation/communication skills. She’s dealt with everyone from high-level CEOs to small SMEs across any industry you could think of, so is a great person to listen to on the matter. See below for some great tips from Carolyn: ** ...2017-11-2951 minBusiness Brain FoodBBF161: How to build your business with reviews with Doren AldanaIf you’ve got prospective customers then we guarantee this interview will help you get more conversions. Doren Aldana has done a lot in the corporate world and has two hugely successful businesses behind him. We’re going to focus on his Testimonial Engine business: a tool to help companies gather and manage online client reviews. Every business can benefit from this, so listen up!! See below for some great stats and some great advice from Doren: ** 73% of consumers say that positive customer reviews make them trust a business more. ** 79% of custom...2017-11-2250 minBusiness Brain FoodBBF158: How a business owner used property to get through tough times with Michael FullerThis week we get an important reminder of the value of investing in assets outside of your own business. Michael Fuller from DPN has done this himself and now makes it his business to advise others on how they can achieve their financial goals through property investment. See below for some of Michael’s top tips: ** If you were to get sick or go away on holiday, could your business run without you? ** Outside investments allow you to take a step back and make changes to your existing business. ** Get a busin...2017-11-0154 minBusiness Brain FoodBBF157: Building Australias largest retail party supplies with Dean SalakasThis week we find out how Dean Salakas built up his company, the Party People from a AUD 500,000-per-year business with 3 employees to the powerhouse it is now, turning over AUD 4m per year with 40+ employees. You might know Dean from his appearance on the Aussie entrepreneur TV show, The Shark Tank, where he actually turned down a AUD 400,000 offer for a share of his business, The Party Store. Dean learnt a lot from the experience and shared some great insight with us. See below for some of Dean’s best advice: ** Don’t thr...2017-10-2551 minBusiness Brain FoodBBF156: Why you need to delete the word 'Busy' from your vocabulary with Joshua ZerkelWe have a first on BBF this week.. a man who is a certified professional organiser. Who in business doesn’t need to be organised? Joshua is well worth listening to because not only is he a professional organiser, he is the director of global community at Evernote: one of the most popular business apps in the world. Joshua is so organised he even uses Evernote to list his favourite burger joints around the world! See below for some of Joshua’s best productivity advice: ** ‘Busy' doesn’t mean ‘productive’. Do not aspire to be busy! When ju...2017-10-1847 minBusiness Brain FoodBBF155: How to get your slice of the media pie with Annette DenshamWhat a great guest we have this week - there was so much absolute gold that came out of the conversation. Our guest is Annette Densham (AKA “The Publicity Genie”) who has a great insight into how small businesses can market themselves, having worked with numerous clients across Australia and having started out on the other side of the fence as a journalist. She has also pioneered the award-winning “Genie Lamp 3-wishes program” which has helped revolutionise the way startups get their place in the media. See below for some of Annette’s best PR advice: ** Publ...2017-10-1154 minBusiness Brain FoodBBF 151: How to build a 65 million dollar a year business through referrals with Penny SpencerThis week we lift the lid on one of Australia’s biggest entrepreneurial success stories: Penny Spencer. She gave us so much great insight into how she got to where she is today. Her travel company turns over £65m per year and has 85 employees, and she is listed in Australia’s top 35 entrepreneurs. We got Penny on the show not only because of her success in business but because she is a great advocate of business coaching and mentoring. She is a member of many different mentoring groups and has founded her own not-for-profit group for the trave...2017-09-1347 minBusiness Brain FoodBBF149: How to use webinars to grow your business with Liz BennyOur guest this week struck absolute gold by hosting webinars, and she’s going to teach you how to do it yourself. In only two years, Liz Benny has managed to create webinars that have raised over 2 million AUD – she previously had no experience in the field! See below for some of Liz’s top tips; ** Any business can benefit from webinars - it doesn’t have to be online courses. ** The right webinar will take someone over the emotional hurdles/doubts as to why they can’t be successful themselves. ** Webinars are...2017-08-301h 00Business Brain FoodBBF148: How to generate traffic and leads without being an online marketing guru with Lindsey AndersonIt’s a constant battle for many business owners: just how do you turn web traffic into useful leads? We’ve got someone on the show this week who will tell you how. Lindsey Anderson is the founder and CEO of trafficandleads.com, a company that specializes in this area. She’s been so successful that she’s been given the nickname “one-click Lindsey”! We had a great chat with Lindsey – she’s someone who cuts through all the myth and tells it how it is. See below for some of Lindsey’s top tips; ** Who care...2017-08-2353 minBusiness Brain FoodBBF147: How to Memorise Anything with Tansel AliThis week we’re going to demonstrate the importance of a good memory to everyday business, and show you how you can make yours better. What a pleasure it was to speak to Tansel Ali; four-time Australian memory champion, executive memory coach and TV personality who has featured on the likes of ‘Redesign My Brain’. Tansel once memorised the entire Sydney Yellow Pages, so this guy’s certainly qualified to comment on matters of memory! Read on for some of Tansel’s best memory tips: ** The emphasis should not simply be about gathering information, it’s about what...2017-08-1647 minBusiness Brain FoodBBF146: Biz Dev Done Right with Carl GouldThis week we’re deconstructing the sales process with someone who is not only a sales expert but who has walked the walk himself as an entrepreneur. Carl Gould had built three multi-million businesses by the time he was 40, and has since written three bestselling books on sales and business development. As a consultant he has worked with over 5,000 businesses on their sales function. Carl’s energy and passion for the subject matter really is incredible – there was just so much gold in the conversation. Check some of Carl’s top tips: ** You...2017-08-0949 minBusiness Brain FoodBBF144: How becoming a mentor will help grow your business with Patty AlperThis week we have a great conversation about how you can use your business as a vehicle to educate and do good. Our guest is Patty Alper, author of the book “Teach To Work” and founder of the Alper Portfolio Group, the Alper Foundation and the NFTE Network. Through these organisations Patty has mentored thousands of young people, and has a great insight into just how beneficial mentoring can be for both the mentor and the pupil, and how mentoring is becoming increasingly important for the future of the world economy. See below for some great mentoring insi...2017-07-2652 minBusiness Brain FoodBBF138: How to pull top talent toward you with Roberta MatusonSpending big money on marketing and advertising is second nature to many businesses, but all too often they treat recruitment as an afterthought. Our guest this week, Roberta Matuson, explains just how important good recruitment is to your business, and gives us some great shortcuts that you can put into action today. Roberta has a great track record in the business, having helped the likes of Microsoft, General Motors and The Boston Beer Company. She has also written two books on recruitment, one of which was listed in the Washington Post’s Top 5 business books. Re...2017-06-1441 minBusiness Brain FoodBBF137: How to maximise the value of your business and achieve a successful exit with Craig WestWe spend so much time talking about the detail of day-to-day business, but what about life after business? Focusing on an exit plan is vital to ensure that your business enhances your life in the way that you want it to, and at the same time will make your day-to-day business more effective. We have Australia’s leading exit planner on the show this week to show us the ropes on all-things exit planning. As well as being the largest succession planner in the country, Craig West has been awarded Exit Planner Of The Year, and more im...2017-06-071h 00Business Brain FoodBBF136: Building an 8 figure business with Tony Grebmeier Have we got a colourful guest for you this week! This man had actually written his own suicide note, but here he is today inspiring all who listen to him. Tony Grebmeier’s story is just incredible: he’s the founder of Ship Offers (an Inc top 5,000 company); by the age of 18 he’d had a grand total of 16 jobs; and in 1996 he was ahead of the curve and founded a web marketing company in Silicone Valley. Oh and he’s also a radio presenter who does an awesome line of voice impressions! Tony’s had it all, lost...2017-05-3150 minBusiness Brain FoodBBF135: Turning Entrepreneurs into Authors with Jacqui Pretty Ever wanted to write a book but you don’t have the time and you don’t know how to get it out there? Our guest this week will help you get over this. Jacqui Pretty has made it her business to realise the ambitions of entrepreneurs big and small by helping them get their books to market, so it was great to speak to her to get her insight on the marketplace. Read on for some great tips, and as you’ll see, it’s easier than you think… **You should see a book as m...2017-05-2450 minBusiness Brain FoodBBF134: How to build a secondary income stream with a limited time commitment with Matt MillerWhat a great story we’ve got for you on the show this week. Matt Miller’s situation got so bad he was turned down for a payday loan, but he turned it all around and became a prolific franchiser in a marketplace that literally any of us could enter. After 10 years as a pilot and a number of false dawns in the corporate world, Matt read the legendary book ‘Rich Dad Poor Dad’ and became fixated on the idea of earning passive income. He eventually carved out his nice in gumball machines and school fundraising, and today hi...2017-05-1047 minBusiness Brain FoodBBF125: Entrepreneur Is Not a Dirty Word with Andrew GriffithsWhat a character we have on the show today. His insight was so good last time we’ve bowed to popular demand and invited him back. Andrew Griffiths is an absolute wheeler-dealer, having run over a dozen different businesses. At the age of just 18 he scraped together the money to buy a diving shop, and worked a full-time job in a bottle shop in the evenings just to make ends meet. He’s sold encyclopedias door-to-door, he’s had a publishing company and numerous marketing firms, he’s written 12 books, and now he gives TED talks and business coaching to buddi...2017-03-0853 minBusiness Brain FoodBBF124: How to be a Top Gun in Sales with Wayne BerryWe’ve got a real hotshot on the show this week. Step forward Wayne Berry, one of the most in-demand sales gurus (ranked in the top 7% of speakers worldwide), and author of four bestselling books. Wayne is brilliant at giving people detail in easily digestible chunks. If you’re a business owner or salesperson there is just so much you can apply right NOW to boost your sales figures. Read on for Wayne’s top tips: ** All skills can be learned if you have a high enough desire ** Being human is more important than e...2017-03-0151 minBusiness Brain FoodBBF123: How to Craft an Elevator Pitch with John LivesayWe’ve got a razor-sharp guest on the show this week. Listen up if you want to know how to give the knockout pitch you need to raise investment for your business. John Livesay is an eminent funding strategist who is so revered he even has a nickname, “The Pitch Whisperer”! He has authored a book called “The Successful Pitch” and he also hosts the Successful Pitch Podcast, so he is well worth listening to. Below are some of the highlights of the conversation with Ben: ** A pitch whisperer answers the three unspoken questions everyone has, no ma...2017-02-2243 minBusiness Brain FoodBBF121: Looking After Your Customers the Kennards Way with Angus KennardOur guest this week has hit the highest heights of the corporate world, having just been hired as the CEO of the family business this month. Angus Kennard is now presiding over Australia’s leading equipment hire business, Kennards, which has 165 branches across Australia and New Zealand. Kennards’ record of sustained growth is incredible: over the last 20 years they have doubled in size every 5 years. Angus shared with us some great insight about what has made Kennards so successful: ** If you have a family business, don’t just hire members of your family from the beginning. Have them w...2017-02-0947 minBusiness Brain FoodBBF120: How to Position Yourself in the Marketplace with Gregory DiehlThere are so many different marketing channels these days, so you have to work even harder to make sure your message stands out from the ever-growing crowd. That’s why we’re speaking to Gregory Diehl, a man who makes his living advising people on how to do just that. All of Gregory’s experiences travelling the world and observing the different ways people express their values made him realise that business is exactly the same as humanity... it’s all about the narrative. Gregory has written an Amazon-bestselling book, Brand Identity Breakthrough, but today he has been kin...2017-02-0141 minBusiness Brain FoodBBF119: 17 New Years Resolutions for Business Owners with Ben FewtrellHappy New Year folks! And from New Year must come some New Year’s resolutions so we’re going to change it up this week and give you half an hour of uninterrupted Ben as he shares 17 resolutions that can help you in your business. We won’t list them all here – you’ll need to listen to the show if you want to hear the full wisdom – but here are five of the best: ** Work smarter ** Check your plan on a weekly basis ** Set time aside for you ** Stop blaming...2017-01-2535 minBusiness Brain FoodBBF118: Transform your Business from a Cash-eating Monster to a Money Making Machine with Mike MichalowiczMike Michalowicz really tells it how it is when it comes to business, so listen up! He’s written four excellent books and has presided over three multi-million dollar companies. His journey is an interesting one. He admits to thinking he knew it all after his first successful business, and this caused him to waste his money on angel investment and egotistical purchases like fast cars. When bankruptcy loomed he started to write a diary, and it was this that formed the basis of his first book. The rest, as they say, is history! Read on for so...2016-12-2153 minBusiness Brain FoodBBF117: Empowering people to see different possibilities with Gary DouglasGary Douglas is a different kind of guy. In his words “the more weird I got, the more popular I became”. Gary invented the Access Consciousness program which you may have heard us discuss last week with Dain Heer. Gary has become a bestselling author and actually runs 12 different businesses across the world, and it would appear he practices what he preaches in order to keep it all going. Gary was full of thought-provoking one-liners, so keep reading for some of the best: ** Change is caused by the choices people make ** The moment you...2016-12-1446 minBusiness Brain FoodBBF115: How to Master YouTube Ad Targeting with Tom BreezeWe’re delighted to welcome Tom Breeze back on the show – a top YouTube advertising guru. Tom has his own agency over in the UK, and many years of experience in playing the system of video advertising. Many people waste money on YouTube advertising because they haven’t thought properly about the different audiences that will be viewing their adverts. As Tom explains, it is possible to define the different sections of a YouTube audience, i.e. people who are on YouTube with the specific intent to buy V people who are on there to simply research. Read o...2016-11-301h 03Business Brain FoodBBF114: Is it time to reinvent your life with Damion LupoWe had an interesting and profound discussion with Damion on this week’s BBF. Incredibly, he’s had over 30 different businesses, but the key message from this is not how he succeeded in business, but more how he succeeded in his life outside of it. The big moment for Damion came when he over extended himself as a real estate investor, and within one year went from a net worth of $5m to a debt of $2m. This set him on a path of self-discovery, and made him understand that the validation he was seeking with fast cars and weal...2016-11-2354 minBusiness Brain FoodBBF111: How to attract more clients and sell more easily without selling themselves with Steve BrossmanThis week’s guest Steve Brossman is known as an authority catalyst – he makes it his business to empower people to sell their knowledge services in a crowded market, but everything he said is applicable to any business owner or salesperson. He’s written a book called Stand Up Stand Out, and once created a plastic ashtray shaped as a bum which sold over four million units worldwide. Steve has many great examples of how tweaking a marketing message in a certain way can massively improve business. Read on for some of Steve’s top tips: ** Hav...2016-11-021h 07Business Brain FoodBBF110: The Importance of Cloud Solutions for todays business with Frank DebenedettoIt really is vital that companies today embrace the many benefits of being on the cloud. The days of the dusty server room should be long gone, and yet many companies are still holding off taking the plunge. This week’s guest will tell you all you need to know if you’re thinking about making the transition. Frank Debenedetto is a highly experienced operator in the field, having helped companies migrate their server space over the course of two decades. He knows firsthand just how exposed a company’s on-site systems can be, having worked with client...2016-10-2643 minBusiness Brain FoodBBF108: How to create an effective marketing campaign with Siimon ReynoldsBack by very popular demand we have Siimon Reynolds for his third stint on the BBF podcast. Siimon will be talking to us about all things marketing, and there really is no one better qualified for the task. Siimon is still famous for being the brains behind the legendary “Grim Reaper” anti-AIDS campaign in Australia in 1987. From there he cofounded the Photon Group, which grew into a global empire containing 6,000 employees in 52 different locations across 14 different countries. Siimon then left the Photon Group and set up the Fortune Institute which is dedicated to helping SMEs fulfill their pote...2016-10-1254 minBusiness Brain FoodBBF107: Harness the Power of Why with Peter DockerThis week’s guest has certainly lived a bit, and what a privilege it was to hear his sharp philosophical insight into the importance of ‘why’ in business. Peter Docker has been all over the world as a pilot for the RAF (he even used to fly the UK prime minister Margaret Thatcher), not to mention work as a crisis manager and an international negotiator for the UK government. All of this experience has helped him become a highly respected motivational speaker, and as you’ll hear from his discussion with Ben, he’s an absolute master at helping...2016-10-0558 minBusiness Brain FoodBBF105: 5 Step Foundational Business Growth System for Building Your Business with Ben FewtrellWe’ve changed it up a bit this week. Instead of the usual format of Ben talking to a guest, we’ve got almost an hour of Ben talking to you. This business advice is invaluable – it’s the same advice that businesses up and down the land have paid good money for, but today it is absolutely free. This week Ben focuses on his 5-step business growth system. For the full info you’ll have to listen to the podcast, but you can have a sneak preview of this tried-and-tested system below: Time Management: People like to be...2016-09-0857 minBusiness Brain FoodBBF104: How A Fed Up Lawyer Becomes A Big BananaWe’ve changed it up a bit this week. Instead of the usual format of Ben talking to a guest, we’ve got almost an hour of Ben talking to you. This business advice is invaluable – it’s the same advice that businesses up and down the land have paid good money for, but today it is absolutely free. This week Ben focuses on his 5-step business growth system. For the full info you’ll have to listen to the podcast, but you can have a sneak preview of this tried-and-tested system below: Time Management: People like to be...2016-09-0152 minBusiness Brain FoodBBF096: How to Generate Publicity for Your Business with Sue PapadoulisAlthough Sue has made a career out of her own PR agency, she was kind enough to give us a whole load of tips about how you can get yourself great publicity without having to pay anyone else to do it. Sue spent her early career as a journalist, so she has a great understanding of what a business needs to do in order to persuade the media to cover their stories. What’s more, she managed to get her own business featured on the Australian TV show ‘A Current Affair’ which gave her 40,000 AUD of business within a week...2016-07-0656 minBusiness Brain FoodBBF091: How To Get More Media Coverage Using LinkedIn With Alex PirouzIt’s always great to get one of our previous guests back on the show to give us a chance to get into even more detail. Alex Pirouz is something of a Linkedin legend, so in this episode we’ve asked him for his advice on how to use Linkedin to court the media. Alex did his own survey and found out that 94.5% of journalists in the publications he analysed were on Linkedin, so if you want a tool to connect you to the media, look no further. Below are some of Alex’s top tips for using...2016-06-0154 minBusiness Brain FoodBBF090: Work Life Balance and High Performing Teams with Mark McKeonAre you enduring your career, or are you enjoying your career? Our guest this week has kindly given us the toolkit to make sure we enjoy our careers. Mark McKeon has become a master of the art of mind control and high performance, thanks to 20+ years as a performance coach in the AFL and beyond. What sets Mark apart from many gurus is that he is qualified in the physiology of performance, as well as the mental side. He’s just as comfortable talking about adrenaline and cortisol as he is about positive thinking and prioritising. His bo...2016-05-1857 minBusiness Brain FoodBBF073: Empowering Women in Business with Suzi DafnisSuzi Dafnis is Community Director and CEO of the Australian Businesswomen's Network, where she has been involved for over 20 years. This week she gives us the benefit of her decades of career-coaching experience and of her own development in business, which importantly is applicable to both men and women. Many will wonder whether there is still a need for a women’s network in this day and age, and while Suzi says that the business landscape is significantly different to when the network first formed, she also pointed out that there are still conferences where every speaker is...2015-10-2851 minBusiness Brain FoodBBF062: Holding On to Your Customers with Kym IllmanHolding On to Your Customers with Kym Illman What do your customers hear when you put them on hold? Awful music or valuable branding and product messages? Kym Illman is the founder of Messages On Hold, which helps businesses customize their hold messages to achieve results. He is an entrepreneur who turned his home-based business into a multi-million dollar international success story. Technology and advances in phone systems have made hold content much easier to utilize. Businesses need to make hold experiences more pleasant. They need to make a good impression to minimize any damage hold calls can do...2015-07-2246 minBusiness Brain FoodBBF057: How to Succeed at Cold Calling with Ben FewtrellHow to Succeed at Cold Calling Cold calling – a lot of people are terrified by it! It can put a shiver up and down most people’s spines. But it is time to reprogram your brain to think about cold calling in a positive way. Ben Fewtrell shares why cold calling is good for your business! The best way to grow your business is to pick up the phone. You’ve got to sell something to somebody. You can use cold calling to re-engage existing customers as well as reach potentially new customers. * Press play above to listen...2015-06-1138 minBusiness Brain FoodBBF056: Why People Fail with Siimon ReynoldsWhy People Fail with Siimon Reynolds How can you make sure to not fail, but succeed! The media always seems to focus on those who are successful. But failure should be addressed, as well. Most successful people have failed many times, and failures happen more than successes! “Failure, for any ambitious person, is their constant companion. Success is only occasional,” said Siimon Reynolds. * Press play above to listen to this weeks Podcast * Simmon Reynolds is an internationally renowned expert on the predictable science of success and achievement. Also, he is a marketing guru and the co-f...2015-06-0341 minBusiness Brain FoodBBF052: How to Grow Your Business Using Social MediaHow to Grow Your Business Using Social Media How can you grow your business using social media? You should be on social media because that’s where most of your customers are - so then you can connect with them. How do you generate leads for free on social media? You don’t. You have to make an investment: either time or money. Ben Fewtrell shares how you can use social media in your business. He developed an 8-step process to make sure you are generating sales and leads using social media. * Press play above to listen to t...2015-05-0655 minBusiness Brain FoodBBF051: How to Build the Business of Your DreamsHow to Build the Business of Your Dreams If you won the lottery, what would you do? Would you continue to do what you are doing? Are you passionate about what you do? Keith Abraham Is the “Master of Passion.” He is a speaker, writer, best-selling author, and thought leader on passionate performance and building. He is passionate about what he is doing! Keith has developed 12 questions to ask yourself to discover your passion and to build the business of your dreams. Questions include: How many customers do you need? How many employees and offices would you have...2015-04-2954 minBusiness Brain FoodBBF044: Predicting the Future of Business with Mark McCrindlePredicting the Future of Business with Mark McCrindle Mark McCrindle is a social researcher, author, futurist, and the go-to-guy for predicting the future of business. However, he doesn't even use a crystal ball! Mark researches trends and spends time trying to understand what is happening in society – social trends to be aware of in business. His research methods include online panels, online surveys, pen-and-paper studies, focus groups, and interviews. Research offers an opportunity to gain insight and respond to changing needs. * Press play above to listen to this weeks Podcast * We are in the midst of...2015-03-1156 minBusiness Brain FoodBBF035: Ten New Year’s Business Resolutions with Ben FewtrellTen New Year’s Business Resolutions with Ben Fewtrell Ben Fewtrell shares 10 New Year’s resolutions for business success! His resolutions will help you take your business to the next level in 2015. He discusses what you need to have in place for your business, including a business plan, social media presence, and marketing plan. And, of course, being successful means knowing when to take a break and just chill out! * Press play above to listen to this weeks Podcast * Also, Ben mentions several resources you can use to make these resolutions a reality, such as link...2014-12-3128 minBusiness Brain FoodBBF030: How To Do Facebook Marketing with Ben SimkinHow To Do Facebook Marketing with Ben Simkin There are about 13.2 million Facebook users in Australia. Yet many businesses do not know how to use Facebook marketing to attract new clients, generate sales, and increase return on investment. How can businesses utilize the Facebook platform to get the best possible result? This podcast will tell you exactly what you need to do to effectively use Facebook to build your business. * Press play above to listen to this weeks Podcast * Ben Simkin, who spends $3 million on Facebook marketing in Australia, discusses how to market...2014-11-261h 01Business Brain FoodBBF029: Anthony Turner from Business Success Radio interview Ben Fewtrell on Business CoachingAnthony Turner from Business Success Radio interview Ben Fewtrell on Business Coaching In this episode of business brain food for a change I am on the other side of the microphone and getting interviewed by Anthony Turner from the business success radio show. Anthony asked to interview me about Business coaching and why somebody would want to work with business coach. * Press play above to listen to this weeks Podcast * It was great to have the discussion about some of the preconceived ideas you may have about business coaching, In this interview I'd...2014-11-1944 minBusiness Brain FoodBBF025: Make more Money with Effective Time Management with Ben FewtrellMake more Money with Effective Time Management with Ben Fewtrell Managing time is actually impossible, You cannot stop the clock and you cannot add more hours to your day, instead of trying to manage time you need to put the effort into self-management. * Press play above to listen to this weeks Podcast * A wise man once told me you can spend all your money then you could make more but if you spend all your time it is gone for ever. The key to being successful and increasing the amount of money you make in...2014-10-2258 minBusiness Brain FoodBB024: Seven Keys to Business Success with Ben FewtrellSeven Keys to Business Success with Ben Fewtrell Succeeding in business takes more than just hard work, In this episode I will talk about the Seven Keys to succeeding in your business. After working with hundreds of different businesses in all types of industries there are certain things that are common between every successful business. * Press play above to listen to this weeks Podcast * I will talk about everything from the basic fundamentals of knowing your numbers, building a solid foundation, the importance of sales and marketing, why having a vision is so...2014-10-1552 minBusiness Brain FoodBBF022: How to write your marketing plan with Ben FewtrellHow to write your marketing plan with Ben Fewtrell You have probably heard the saying that, 'if you fail to plan you plan to fail', having an effective marketing plan is key to any successful business and if you want to build your business and take it to the next level then this episode will be for you. * Press play above to listen to this weeks Podcast * In this episode I share with you a 7 step process that will show you how to write your marketing plan, after many many years in my...2014-10-011h 12Business Brain FoodBBF020: Get your Marketing Sorted with Tim ReidGet your Marketing Sorted with Tim Reid Tim Reid, or more affectionately known as ‘Timbo’ is the host of Australia’s number one marketing show, ‘Small Business Big Marketing’. Tim spent 20 years in the corporate marketing world looking after global brands including Yellow Pages, Gillette and Dulux. He was marketing manager for Flight Centre and worked alongside Jim Stynes at Reach to bring to life their most profitable fundraising event ever raising over $1M. * Press play above to listen to this weeks Podcast * Tim has interviewed over 200 business owners on his show and is a succe...2014-09-171h 00Business Brain FoodBBF018: Get More Sales with Ben FewtrellGet More Sales with Ben Fewtrell If you're looking to improve your sales skills, your conversion rate and the amount of new customers in your business then this podcast episode is for you. In this episode I am going to cover my unique seven step process that'll guarantee you more sales. Unlike every other episode, I won't be interviewing a guest, Instead I will take you through a process that I have developed over the last 20 odd years that guarantees to increase your conversion rate. * Press play above to listen to this weeks Podcast * 2014-09-031h 01Business Brain FoodBBF016: Master Google Adwords with Iain CampbellMaster Google Adwords with Iain Campbell Many of you asked me to create an episode on how to use Google Adwords in your business. Iain Campbell runs one of my companies, Bizow Online and is super passionate about Adwords. * Press play above to listen to this weeks Podcast * Iain currently manages dozens of Adwords accounts for business people just like you and in this episode I get to quiz him on the ins and outs of Google Adwords. If you’re looking to get a grasp on how to use Adwords to get mo...2014-08-201h 02Business Brain FoodBBF013: Succession Planning and Business Exit Strategies with Craig WestSuccession Planning and Business Exit Strategies with Craig West Craig West is a strategic accountant who has over 20 years’ experience advising business owners. As the author of 3 books on the topics of exit planning, employee share ownership plans and asset protection, Craig is a wealth of knowledge when it comes to setting your business up for the future! In this episode of Business Brain Food you will learn: ** Why you need a plan in your business and why your plan should be mapped to your exit strategy ** How to us...2014-07-301h 08Business Brain FoodBBF011: Perfect your Online Presence with Iain CampbellPerfect your Online Presence with Iain Campbell With Jargon like SEO, PPC, Blogs, Rankings, Adwords, Facebook, Linkedin etc and Google changing the rules more often than the weather changes, it can get confusing when it comes to deciding when and where you spend your time and money online. 10 years ago you would get away without putting too much thought into your online presence, now, if you’re not keeping up to speed with all things online, your competitors are, and this is costing you business! Iain Campbell shares with you how to make su...2014-07-161h 07