Shows
How the Fxck SEO PodcastSolo: Crafting your first topic cluster; Building authority content libraries; Getting real about quality (Just me & you, Ben Goodey)We're back, baby! In this episode, I jump on to do my first-ever solo podcast. Just me and you.
I wanted to dig into a challenge my clients and network face regularly: How to craft your first topic cluster.
Your first for a client is so important. I can't stress that enough. It sets the tone and dictates whether SEO and Content will be part of your go-to-market moving forward.
So in this guide, I want to help you choose a topic that with...2023-10-0315 min
Investing at 25š Unveiling Viral SEO Secrets with Ben Goodey | Top SEO Strategist š | Must-Watch Podcast Episode!š£ Attention all SEO enthusiasts and digital marketers! Get ready to unlock the vault of viral SEO strategies with the industry's most sought-after search first marketing consultant - Ben Goodey, who's worked on viral SEO case studies with Monday.com and other big brands! š In this game-changing podcast episode, we've brought you THE expert with a proven track record in skyrocketing website rankings and driving insane organic traffic.š„
If you want to propel your SEO skills to the next level, this episode is an absolute must-watch! š Join us as we dive headfirst into captivating case studies, ingenious tactics, and the real...2023-07-2135 minHow the Fxck SEO PodcastQ&A: Keyword optimization best practices; featured snippets, HARO, working with freelancers (with Zoe Ashbridge, Co-Founder at Forank)I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today.
We throw tips and questions back and forth, discussing best practices around these four topics:Ā
How to write content that targets a specific keyword
How to win featured snippets
How to win HARO links
How to work efficiently with freelancers (from briefs to workflows)
In the newsletter this week, Iāll round up some of our advice on 1 and 2 and Iāll let you dive...2023-07-1245 minHow the Fxck SEO Podcast6-steps to building a high-converting SEO strategy (Cognitive FX SEO Case Study - 0 to 250K visitors/mo) (Benji Hyam, Co-Founder of Grow and Convert)OMG. The Scale Package is LIVEEE for pre-order! Grab yours at a discounted price here.
Benji Hyam and his team at Grow & Convert build SEO strategies that focus on conversion, not traffic.
In this interview, we focus on the case study of Cognitive FX, which is a classic example of how to build a blog full of content that's high-converting, differentiated, and still outranks WebMD.
Benji walks us through pain point SEO, keyword prioritization and his approach to topical authority.
2023-07-0541 minHow the Fxck SEO Podcast3-Part Framework for Ranking Content on Page 1 (Jessica Lam Hill Young & Yamon, the brand creatives) - Part 2ā60% of all our content ranks on page one.āāJessica Lam Hill Young
In this episode, we learn the three-part framework Jess and her team use to create high-quality content that ranks on Google almost every time.
Expect to learn:
The three-part framework behind content that ranks on page 1
How to balance self-promotion & helpful content
Where to get subject matter expertise
Listen to part one from Jess here (I wrote my best insights into this article, with b...2023-06-2820 minHow the Fxck SEO PodcastHow to Properly Update Old Content - The SEO Refresh Checklist with Jessica Lam Hill Young & Yamon Y. (the brand creatives) - Part 1Supporting article (free): How to Refresh Old Content for SEO (and what NOT to do)
This week's episode focuses on one of the most powerful tools in the SEO arsenal: content refreshes.
Want to impress your clients or boss? Start revisiting your vast library of content.
Be warned: hockey stick traffic growth awaits.
As you'll hear in the episode, updating old content can take a blog post from 0 to 5,500 monthly visitors in as little as one month.
2023-06-2024 minHow the Fxck SEO PodcastHow to Build Quality Content into a Velocity SEO Workflow [Erin Balsa, Founder at Haus of Bold, Content Strategist for Complex Enterprise SaaS]Our "raison dāetre" is to help marketers scale search traffic without sacrificing quality. This week, expect a ton of tips & ideas for doing just that.
I interviewed Erin Balsa, who builds thought leadership-driven content strategies for B2B SaaS startups that sell complex, enterprise solutions.
She, like me, has a strong aversion to putting out content thatās not unique and well-sourced. Both of our standards for minimum viable content are pretty damn high.
With the companies she works with, this stuff is crit...2023-06-1439 minHow the Fxck SEO PodcastHow Copy.AI Got 1M Clicks in 5 Months with First-Mover Advantages [Jeremy Moser, Founder at uSERP.io]Since launch in 2020, copy.ai has grown to 8M users in the fierce battle for AI content writing tools.
But back in 2022, when they began investing in SEO, search volumes for their core keywords (e.g. "AI content generator") were negligible if they existed at all.
Over that year, as we are all well aware, there was a rapid wave in demand for AI copywriting tools.
The team at copy.ai correctly predicted that demand. And as a result, they were the first to...2023-06-0740 minHow the Fxck SEO PodcastHow to Find and Target High Converting Keywords in Your Niche (With Jacob Clarke, Organic Growth @ NerdWallet)We're joined again this week by Jacob from NerdWallet, this week to discuss a VERY important topic: high-converting keywords.
We discuss:
What types of keyword drive conversions? (It's not just bottom-of-funnel!)
How to find high-converting keywords in your niche (Full article contains modifiers to use in your research)
Why it's important to craft a targeted, compelling offer
How to build a web page that converts
Key links:
1. Sponsor #1: uSerp:Ā ā ā ā ā ā ā ā ā userp.ioā ā ā ā ā ā ā ā Ā for a great backlink-building agency
2. ā Grab my SEO brief templateā ā ā ā ā ā - Drive expertise, connection & ranking
3...2023-05-2320 minHow the Fxck SEO PodcastHow Maze.co Built an SEO Revenue Engine to 900 Monthly Organic Sign-Ups (Jake Stainer, Co-Founder at Skale.so)This case study is about an underdog website.
A new company, launching into a competitive niche and winning some of those most difficult keywords.
Maze broke through on topics like āUX Designā and āUX Design Toolsā by focusing on:
Thorough, well-crafted content
Superior UI/UX designs
Scalable link building
CRO techniques
These are the core tenants of the SEO revenue engine that has allowed Maze to fuel its growth via search.
Listen to this episode to find out:...2023-05-1643 minHow the Fxck SEO PodcastHow to Build Topical Authority in SEO (With Jacob Clarke, Organic Growth @ NerdWallet)Jacob Clarke joined the show today from NerdWallet's stupidly successful SEO team. He helps us define topical authority and drill down into how to achieve it to accelerate growth results.
In SEO, the concept of topical authority is one that's relatively new in our lexicon. But it's one of THE most powerful tools to have in your belt when building an SEO-driven content strategy.
Topics covered: Why prioritize topical authority? Two tried & tested methods for measuring authority. And a step-by-step for building authority.
Key...2023-05-0918 minHow the Fxck SEO PodcastScaling LivingCozy.com to 335,000 Monthly Page Views with Expert Content [Ash Read, Co-Founder at 937 Media. Ex-Buffer Editorial Director)I had an amazing conversation with Ash Read this week on the show.
For those of you who know the software company Buffer, Ash was their Editorial Director for 6 years. So, you know, this is going to be an episode where you'll about scaling traffic with quality content systems.
Since 2020, Ash has been building a niche blog empire. Starting with LivingCozy.com, which focuses on home & furniture product reviews.
The site received over 335,000 monthly page views in Feb 2023 and earned ~$10K a month this...2023-05-0142 minHow the Fxck SEO PodcastGoogle's E-E-A-T: What is The New E and How to Demonstrate It in an AI World [Olga Zarr, SEO Consultant]Learn about E-E-A-T and how to demonstrate it with SEO expert, Olga Zarr.
Topics: What is E-E-A-T? Does it matter for everyone? How can I demonstrate it to Google?
Key Links:
Mentioned SEO brief template
Read this in article format.
Become a How the F*ck member & unlock 30+ SEO case studies.
2023-04-1927 minHow the Fxck SEO PodcastProduct-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth)Eli Schwartz has advised the who's who of technology companies: Zendesk, Coinbase, Quora, InsightTimer, and many more.
During his 7-year tenure at SurveyMonkey, his growth team of 5 was responsible for 2/3 of their annual revenue. In total, over $1bn in organic value (yes, that includes both branded search and content strategy).
"By the time I left, we were generating an average $200 million a year in revenue sourced from organic search."āEli Schwartz
He systemized his learnings at SurveyMonkey into an approach called Product-led SEO. A me...2023-04-1159 minHow the Fxck SEO PodcastPart 3: 2,300 Blog Posts in One Go?! How to Do Tomb Raiding Keyword Research - The Strategy Behind the "BEAST" SEO Case Study (Adam Smith, Founder @ Niche Website Builders) - SEO PodcastIn the final episode with Adam Smith, we look at the keyword research system behind his "beast" SEO case study.
Here's the background on the niche site:
He bought an aged domain (DR 27)
He wrote 4 million words (2,300 blog posts)
It's currently at ~40,000 monthly visitors in 2023-04-0424 minHow the Fxck SEO PodcastPart 2: How to Choose a Profitable Niche That You Can *Actually* Win (Adam Smith, Founder @ Niche Website Builders) - SEO PodcastMore with Adam Smith!
This time? The hardest part of niche blogging: Actually choosing a sub-niche you don't regret.
This is the best methodology I've seen to find areas of traffic you can win, quickly.
Adam tells us how to take a data-led approach to this.
The savvy ones of you out there will have already noticedāthis methodology (for finding untapped, uncompetitive traffic to win) also applies to SaaS and services.
Really, it's one of the most fundamental principles of SEO research. But taken through a lense I'd ne...2023-03-2921 minHow the Fxck SEO PodcastPart 1: How to Use Aged Domains to Juice Up Your Authority (Adam Smith, Founder @ Niche Website Builders) - SEO PodcastThis week, I caught up with niche website expert, Adam Smith, to learn how to use aged domains to accelerate traffic-building success.
Expert to learn:
What is an aged domain?
What use cases do they have in SEO?
How can you evaluate them properly (9-step process) so you don't buy a red flag domain?
How to implement them without Google knowing (the ENTIRE redirect process)
ā
Get How the F*ck Premium:
Premium case study: Aged Domains
Premium Library: Access our library of 25+ Premium SEO strategy guides for scaling your traffic FAST for Ā£17 at...2023-03-2232 minHow the Fxck SEO PodcastPart 2: How Monday.com Scaled Search Traffic 600% in 2 Years (Eliana Atia and Zoe Averbuch, Monday.com SEO & Content Leadership)In this week's SEO case study, we revisit a story we released in December 2022: How Monday.com Scaled its SEO (1,000 articles in 12 months).
In part one, we lifted the hood of the content operation that underpinned Monday's very first major investment into SEO.
We learned how Monday worked with the content production company, Codeless.io, to make up for lost time.
In part two, we hear from two Monday insiders.
Eliana Atia, Brand and SEO Content Team Lead, who joined the team just after the IPO, 6 months after the project started.2023-03-1546 min
Blame it on Marketing ā¢Community in the Nav Bar | E10 with Ben GoodeyBen Goodey of 'How the F*ck', an SEO community joins hosts Emma Davies of Advocitude and Ruta Sudmantaite of Sudmant to discuss the topic of community building for B2B business.Ā Most B2B business pine for 'communities' but don't necessarily have the understanding, patience or resource to build them. We discuss what makes good and bad communities, what it takes to get the right type of engagement and of course the need for leads and quick results.Check out 'How the F*uck' if you want to learn about incredible SEO growth stories. W...2023-03-0942 minHow the Fxck SEO PodcastAura.com's Full Funnel SEO Strategy: ~1 Million Monthly Visitors in 12 Months (Gaetano DiNardi, Growth Advisor, and ex-VP of Growth at Aura)Gaetano developed the strategy that took Aura's SEO traffic to close to ~1 million monthly visitors in 12 months.
The blog started with zero content and low domain authority. Now, with only 100-200 pieces of content, Aura holds its own in competition against rivals like McAfee, Norton, and Experian.
In this week's SEO case study, we learn how Aura approached content. Everything from their publishing schedule to why they built a YouTube channel.
Key questions:
What is "introductionless content?"
Why do brands need to move into video NOW?
What do most companies get wrong...2023-03-0139 minHow the Fxck SEO PodcastHow to Create Remarkable SEO Content with LEMA (Lily Ugbaja, Freelance Content Strategist for B2B SaaS, ex-Animalz)Downloadable LEMA framework template: https://www.thefxck.com/lema-framework-template
ā
In SEO, creating quality, experience-driven content has never been more important.
It now takes 5 minutes to write a better-than-average article using AI. Which means we have just entered into an age of content commoditization.
You need to differentiate your strategy. Fast.
Great content that *actually* wins in the next 5-10 years needs to be the kind of stuff that you bookmark and come back to read. It needs to go the extra mile.
In short, it needs to fo...2023-02-2244 min
How the Fxck SEO PodcastFixing the SEO of an Ā£80m monthly fashion eCommerce company (and adding 22% Revenue in 12 Months (Louis Smith, eCommerce SEO specialist]eCommerce SEO expert, Louis Smith, came on the podcast this week to talk through one of his case studies.Ā
He helped this company grow from Ā£80m monthly revenue to ~Ā£100m in 12 months.
When he started working with this fashion brand, they'd grown rapidly through paid acquisition channels. SEO hadn't been a focus at all, so they had a ton of technical issues, content strategy needs, and best practices to implement across the board.
We look at what those SEO implementations were and why they were pivotal to success.
Think: GeoTags; Category pag...2023-02-1543 min
How the Fxck SEO Podcast0 to Ā£6 billion IPO in 2 years | The role of SEO in Cazoo's growth story (Andy Francos, Ex-Group Head of Organic Performance at Cazoo)Andy Francos was the Group Head of Organic Performance at Cazoo from day one through to IPO.
In this episode, we learn:
How Cazoo built a customer-centric organic strategy for the long-term
Why Cazoo's non-branded search traffic grew from 6k to 120k a month within 2 weeks
The interplay between PR, national TV ad campaigns, high-profile acquisitions, and SEO
This one's a real masterclass in SEO from one the UKs biggest tech success stories of recent years.Ā
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Read the teardown: Access our full library of 25+ Premium SEO case studies and deep b...2023-02-071h 16How the Fxck SEO PodcastMy content operations playbook (How to create 800 blog posts per month) (Gordana Sretenovic, Co-Founder at Workello)Bonus: Find the full content operations guide here.
This week Iāve got a very special guest Gordana Stretenovic from Workello.
Gordana and her team have grown multiple company's search traffic exponentially again and again from 0 to up to a crazy 1.5m visitors per month.
At one point, her agency produced 800 blog posts per month for their clients with in-house 45 writers and editors.
To get an operation like that producing high-quality content you need:
Hiring processes
Enablement docs
Templates to follow
And a tech stack to support you
In th...2023-01-251h 12How the Fxck SEO PodcastHow Typeform Built SEO into a $3M Annual Lifetime Revenue Channel (Jake Stainer, Co-Founder at Skale, Ex-Typeform Head of Growth)Jake Stainer joined Typeform in June 2015 as employee #29.
In his first couple of weeks, they celebrated hitting Ā£1M in annual revenue from 5,000 customers.
By the time he left just 3.5 years later?
Typeform had:
10x the employees
Grown to $13M in ARR
Grown their SEO channel to $3M in yearly lifetime value revenue
In this week's SEO case study, we hear how a growth marketer scales SEO.
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Read this episode with extras: Access our full library of 25+ Premium SEO case studies and deep best practice insights for Ā£17 at...2023-01-1756 min
How the Fxck SEO PodcastHotjar's Traffic Explosion: 47% Increase in 2 Years (Sean Potter, Senior SEO & Content Strategist at Hotjar) [SEO Case Study]Hotjar's search volume increased 47% over the past 2 years. That's millions of new visitors each year.Ā
And the best thing? Revenue results. It's driving *actual* revenue results.Ā
Hotjar's SEO strategy is mission-critical to its customer acquisition strategy. And as a channel, the costs are proving to be significantly lower.Ā
On the podcast this week, I've got Hotjar's SEO content mastermind, Sean Potter, to discuss how one of the most authoritative websites in the world approaches SEO-led growth.Ā
Read this episode with extras: Access our full library of 25+ Premium SEO case studies and deep...2023-01-1136 min
How the Fxck SEO PodcastHow Retro Dodo grew 1M clicks and $50K monthly revenue in 3 years (Brandon Saltalamacchia, Founder at RetroDodo) [SEO Case Study]My guest this week built the most successful Retro Gaming website around today.
In this episode, we hear how Brandon's multimedia approach to content creation helped him build a brand with ~100k social followers, 270k YouTube subscribers, and 1 million monthly clicks.
It's extraordinary to think that Brandon's background is in video production. He's not an SEO by trade, he only just realized that he's been naturally building content clusters all along.
Instead of overfocusing on the algorithms, he's built a brand his readers love.
Don't like taking notes? Find the strategy...2023-01-0434 min
How the Fxck SEO PodcastHow Scribe grew from 0 to 30,000 monthly visitors in 7 months (with significant ROI) (Jakub Rudnik, Head of Content, ex-G2 Content Strategist) [SEO Case Study]This week, I catch up with a world-class content strategist, Jakub Rudnik.Ā
Safe to say he's been around the block. He was at G2 as a senior content strategist during the hyper-growth years (seeing all the errors they made with content) and prior to that, he worked at places like the Chicago Tribune as a writer.
Now, leading content at Scribe, I catch up with Jakub to hear how his team built content into a leading growth driver.
Since his arrival, they grew from zero to a lot more than 30,000 monthly visitors. But, m...2022-12-2143 min
How the Fxck SEO PodcastHow UserPilot Scaled to 100K Clicks in 10 Months With Programmatic SEO (Emilia KorczyÅska, Head of Marketing, UserPilot) [SEO Case Study]It took UserPilot three years to get its first 25,000 monthly organic visitors. And, just 10 months to get to 100,000.
Whaaaat?! Triple the growth rate. š¤Æ How on earth did they...
Well, in short, they:
Learned how to build efficient content operations (scaling from 4 monthly blogs to 40)
Leveraged programmatic SEO to scale production even further
All without a drop in quality. Interesting. š¤
This week, I talk to UserPilotās Head of Marketing, Emilia KorczyÅska to hear her story. It wasn't an easy journey. They made mistakes along the way. But from the flames of challe...2022-12-1431 min
How the Fxck SEO PodcastGrowing My Niche Website to 75,000 Monthly Visitors & Ā£7K Income in 2 Years with SEO (Samantha North, Founder at digitalemigre.com) [SEO Case Study]Samantha North learned SEO from scratch and built her niche blog to 3,000 daily visits (75K monthly), all in under 2 years.
In this episode, we deep dive Samantha's story, including everything from the number of blog posts created to how to monetize organic traffic.
The highlights:
How to choose your niche
How to monetize a website
Mistakes to avoid when pursuing your own niche blog
Three things pivotal to her success
Don't like taking notes? Find the strategy written up at thefxck.com every week for Ā£8 per month. You'll also get instant access to 20 S...2022-12-0753 min
How the Fxck SEO PodcastHow Monday.com Wrote 1,000 SEO Articles in 12 Months (and then IPO'd) (Brad Smith, Codeless) [SEO Case Study]Grab the full strategy guide here.
Leading up to their IPO in 2021, Monday.com went all-guns-blazing on content.
They built a huge moat of long-form content which sees them ranking for all their core product use cases and the surrounding pain points.
Now, Monday.com drives over 1.2M visitors to its site every month.
We were fortunate enough to have the engineer behind this strategy, Brad Smith, whose team created 1,000 articles for Monday in 12 months, on the podcast this week to talk strategy.
Brad and his...2022-11-3045 min
How the Fxck SEO PodcastHow to Create Your First SaaS SEO Strategy (Brendan Hufford, Founder at Growth Sprints)This weekās How the F*ck episode centers on a role-play between me and leading SaaS SEO strategist, Brendan Hufford.
Hereās the background. Iām a SaaS founder for a productivity software. Our go-to-market model is sales-led, which means our job is to generate quality leads and hand them off to sales who own the sales process.Ā
The challenge I handed Brendan was that I have 2 people on my team, a head of marketing and a content writer, and we are starting from scratch, with zero content.
Brendan, where do we start?2022-11-2353 min
How the Fxck SEO PodcastHow to Get Ā£13 Million in Revenue With Local SEO (Tim Hanson, Founder at fivethreeoh) [SEO Case Study]Tim's a SaaS SEO specialist, known for his sprints approach and the super insightful strategies he shares on LinkedIn.
In the episode, Tim shared the details behind an extremely impressive growth story.
For one of his former clients, a premium child daycare, Tim helped them grow from barely ranking to earning Ā£13.5 million in revenue via SEO.
That's what we call high-value search marketing. š
We covered:
ā” The story behind the growth of child daycare to Ā£13m.
ā” One quick website optimization that ranked the site top 10 (for tons of keywords...2022-11-1659 min
How the Fxck SEO PodcastHow SEO Helped Supermetrics Grow to $50m ARR (Edward Ford, Demand Gen Director, Supermetrics) [SEO Case Study]Supermetrics just hit $50m ARR. That's more than 5x since Edward Ford joined the team three years ago.
You know what's cool? Supermetrics earned their first $5m in revenue without a single salesperson.
With clever demand generation playbooks and a healthy focus on what actually works, they lead growth from the front. Now they have over 120 salespeople and 30 marketers and continue to grow quickly.
In this episode, we deep dive into their remarkable growth journey.
You'll hear: what channels make up their organic growth engine, the role of organic acquisition and...2022-11-0932 min
How the Fxck SEO Podcast4 Thought Leadership Frameworks to Create Expert Content for SEO (Ryan Law, VP of Content at Animalz)This week on the How the F*ck podcast, I have the pleasure of welcoming Ryan Law, VP of Content at Animalz onto the podcast.
Ryan and Animalz have helped shift the way marketers approach content again and again with their thought leadership.
From articles on the latest SEO trends through to frameworks, models, and predictions for better content, their thought leadership just hits the nail on the head every time.
In this episode, we take a look under the hood of Animalz own content strategy before going through four frameworks that SEOS...2022-11-0237 min
How the Fxck SEO PodcastHow to Get 2m Clicks in 16 Months in a Tough-to-Win Niche (Ryan Darani, SEO Consultant and YMYL expert) [SEO Case Study]This week Iām joined by Ryan Darani, an expert SEO consultant in the Your Money Your Life (YMYL) space.
Ryan grew the website of an eCommerce at-home blog testing kit company from 30,000 to 195,000 monthly clicks in 16 months (a total of 2m clicks and counting).
The content is healthcare focused, which makes it particularly difficult to rank. YMYL content is the type that features on healthcare, financial and government blogs. Itās difficult to rank by design, because if it contains inaccurate, untruthful or deceptive information it could directly influence the readerās happiness, health, safety...2022-10-2637 min
How the Fxck SEO PodcastHow Operto 4x revenue in 12 months with SEO (Maeva Cifuentes, CEO at Flying Cat Marketing) [SEO Case Study]In this episode, Maeva shares with me how she and her fast-growing team quadrupled the revenue of property automation software company, Operto in just 12 months.
You'll learn the fundamentals of Maeva's Foundation-Growth-Scale SEO framework which you can take away, copy and apply at your startup.
Don't like taking notes? Find the strategy written up at thefxck.com every week for Ā£8 per month. You'll also get instant access to 20 SEO case study teardowns and more member-only content.2022-10-1940 min
How the Fxck SEO PodcastKevin Indig's 5 Key Lessons From a 10-year Career in SEO (ex-Director at Shopify, Atlassian, G2, DailyMotion)Reflecting on a 10-year career, Kevin Indig shares five important lessons he's learned in his SEO career about management, influence, and execution. The career lessons come alongside fascinating stories from his time as an SEO Director at companies like Atlassian, Shopify, G2, and DailyMotion.
Don't like taking notes? Read the story written up here and every week for $8 per month. You'll also get instant access to these 9 organic strategy guides and you'll get exclusive access to submit questions for upcoming guests to answer.Ā 2022-10-1236 min
How the Fxck SEO PodcastHow Topical Authority Helped Respona Grow from 0 to ~100K Monthly Organic Visitors (George Chasiotis, Managing Director at Minuttia) [SEO Case Study]This week's episode deep dives the organic growth journey of product-led SaaS tool, Respona.Ā
George and his team wrote close to 100 blog posts, driving 20,000 organic keywordsā1,500 of which were in position 1-3.
We'll look at how to choose keywords that drive revenue growth, but also build enough authority in the eyes of Google to win them. We'll look at query types and which to go for.Ā
And, we'll end with George's secret sauce: are links required? What's the future of SEO? What's a good client?
Don't like taking notes? Find the stra...2022-10-0545 min
How the Fxck SEO PodcastThree PR-Driven Strategies That'll Earn You 100s of SEO Backlinks in One Weekend (Fery Kaszoni, Search Intelligence) [SEO Case Study]In this week's How the F*ck episode, I caught up with the expert in PR-based link building: Fery Kaszoni, the founder of the fast-growing link building agency, Search Intelligence.
Together, we'll walk you through three PR campaign strategies that Fery has used to, at one point, drive +100 backlinks from famous newspapers in one weekend.
Expect a whirlwind ride through these key points:
How the PR link building approach works
A 'reactive PR' campaign that got 100 links in one weekend
An 'expert-commentary' PR campaign that got 50 links
A 'data-driven' PR campaign that got 50 links
...2022-09-2833 min
How the Fxck SEO PodcastHow to Grow From 0 to 2.3M Organic Traffic in 12 Months (Dimitris Drakatos, Head of SEO at Paired, ex-Peanut, ex-Revolut) [SEO Case Study]How the F*ck SEO kicks off with an interview with the awe-striking Dimitris Drakatos. After stints at leading tech companies like Workable and Revolut, Dimitris joined Peanut to build their organic growth engine.
And, what a wild ride itās been. In 12 short months, the Peanut blog has exploded from 400 monthly visitors to 2.3M. This kind of growth is extraordinary even in the world of exponential SEO graphs.
So, what types of content was written? How much? Who was involved? What were the secrets behind the success? In this episode we answer these and ma...2022-09-2146 min
How the Fxck SEO PodcastEp. 36: How to create an inbound lead engine your sales team doesn't hate (Feat. Jennifer Montague, Director of Marketing @ Dixa)Subscribe to the newsletter over at www.thefxck.com.
This week's guest is Jen Montague, Director of Marketing at Dixa (the Europe-based customer service platform that just raised their $105m series C round).
We dig into Dixa's lead gen process, from content creation; distribution process; paid advertising best practice; audience segmentation; and most importantly, the process of taking an inbound lead and turning it into something that your sales team can't WAIT to receive.
Enjoy the episode. Drop us a note on LinkedIn with your feedback, I'd love to hear from you.2021-11-1839 min
How the Fxck SEO PodcastEp. 35: How to use customer calls to create content that drives revenue (Feat. Yaagneshwaran Ganesh, Director of Marketing at Avoma)āI donāt believe in creating lots of top of funnel content. When you are part of a startup or a mid-market company, everything that you do needs to map to a result.ā
In this episode, we catch up with Yaag Ganesh, Director of Marketing at Avoma, to hear about some of the content that he and his team have been creating to drive the startup's growth.
We deep dive into a couple of blog post examples to understand the philosophy and process behind themāand find out a ton of best practices for writing content...2021-10-1621 min
How the Fxck SEO PodcastEp. 34: The power of events in B2B marketing (Feat. Anthony Kennada, CMO at Hopin, ex-Gainsight CMO)This week's How the Fxck interview is with the incredible Anthony Kennada, CMO at Hopin.
Anthony was the first marketer and founding CMO at Gainsight, which grew to $100m ARR and sold for over $1bn to Vista in 2020.
At the time of recording this episode, Anthony had just joined Hopin, the explosively fast-growth hybrid events management platform.
(Hopin is the fastest growing SaaS business ever with a valuation of $5.6bn in under 2 years.)
So, safe to say, he knows his stuff and had a ton of tactics to share.
...2021-07-0632 min
CX...Oh!Tech Up Service ft Ben GoodeyIn this episode with Ben Goodey, Marketing Lead at Sentisum and Founder of How the Fxck, we analyse automation as a tool to enhance the customer service experience we deliver as a company, looking at:
- Segregation of customer service and customer experience
- Secret sauce for converting customer insights into a customer service vision
- Synchronisation between brand and customer experience
- Frequency of monitoring support calls/tickets
Ben's LinkedIn profile: https://www.linkedin.com/in/benjamingoodey
Here are the...2021-06-1820 min
How the Fxck SEO PodcastEp. 33: How I attract big name clients with content (Xenia, Founder of Planable)Subscribe to the newsletter at www.thefxck.com.
In this week's podcast, we talked to the founder of Planable, Xenia Muntean.
Planable is a social media collaboration and management used by marketers to plan, collaborate, approve and schedule their social media posts.
Planable boasts clients like Social Chain and the United Nations. So, in this episode, we deep dive into the content strategy used to win those customers.
2021-05-0328 min
How the Fxck SEO PodcastEp. 31: How I grew from 0 to +500,000 organic monthly visitors in 16 months (zero backlinks or dirty tricks)This one is better seen on YouTube: https://www.youtube.com/watch?v=AyZWuEG3sFQ
Visit: www.thefxck.com
Subscribe / Follow / Send love2021-04-2201 min
How the Fxck SEO PodcastEp. 32: How I grew AWW App (acquired by Miro) to 1.5m MAUSubscribe to the weekly marketing newsletter at www.thefxck.com.
In this episode of the How the Fxck podcast, I chatted to Zvonimir SabljiÄ, founder of AWW App.
Zvonimir and his team built a powerfully engaging customer experience, which they leveraged to rank #1 in Google for some highly competitive keywords.ā
In this episode, you'll learn how they grew to 1.5 million monthly users, what marketing techniques they used, how they built a competitive advantage, and eventually sold to their biggest competitor, Miro.
What's in the episode:
00:00: Brief sum...2021-04-1819 min
How the Fxck SEO PodcastEp. 30: How to start a successful marketing agency, Nemanja ZivkovicGet a mini-Q&A and timestamps for this episode over at www.thefxck.com.
It was an absolute pleasure to interview one of my favourite marketers: Nemanja Zivkovic.
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In the episode, we dig into the Funky Marketing success story.
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Funky Marketing started in 2019 and Nemanja & co. closed 33 deals in 2020 alone.
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If you want to replicate his success on one of your projects, startups or marketing campaigns, this is a must-watch episode.2021-03-2139 minHow the Fxck SEO PodcastEp.29, Tom Bangay, 1,200+ organic downloads from this revenue-focused eBook strategyDownload the written playbook on www.thefxck.com.
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This week, I had an extremely insightful and in-depth chat with Tom Bangay, the Director of Content at the Series A stage contract automation startup for lawyers, Juro.
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We got to the heart of some of the biggest conversation going on in the marketing world right now: brand vs lead gen; gated vs ungated; inbound vs outbound.
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But the main topic of this week's podcast is Tom's extraordinarily successful ebook building strategy.
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Using the techniques in the p...2021-03-0737 min
How the Fxck SEO PodcastEp.28. Tim Soulo, CMO at Ahrefs, How to design SEO content that converts readers and drives tangible business growthWatch on YouTube. Download the Playbook.
Kicking off season two with a bang, we've got Tim Soulo, CMO of Ahrefs.com.
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In this episode, we cover:
ā¢ Growing the Ahrefs blog to 1.5 million monthly visitors
ā¢ Why traffic doesn't matter (and why Ahrefs has never used Google Analytics or retargeting pixels)
ā¢ How to design content that drives sign-ups (and why you shouldn't waste your time on anything else)
ā¢ How to rank #1 in Google (like Ahrefs does for everything)
ā¢ What type of content Ahrefs write...2021-02-2242 min
How the Fxck SEO PodcastEp. 27: Andy Culligan CMO, How to generate 15,000 webinar for <Ā£1,000This week's marketing leader is Andy Culligan, the CMO of LeadFeeder.
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Andy joined LeadFeeder in 2020 and took on the task of creating fresh pipeline and growing revenue through marketing.
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In this podcast, he tells the story of cutting the marketing campaign budget to a third (by reducing paid and agency fees) but still getting the same volume of leads.
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We learn how Andy and his team put on multiple webinars over the year that more than 15,000 people attended.
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Interweaved with the story of webinar success...2021-02-0729 min
How the Fxck SEO PodcastEp. 26: Eddie Shleyner, How to write copy like a proHere's a man who needs no introduction: Eddie Shleyner.
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I've been wildly excited to release this episode since I recorded it over a month ago.
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I was hanging off of every word the first time and the second time I listened to it back during editing.
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Eddie displays his deep knowledge of copywriting in this episode.
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Having studied the greats, he seamlessly draws on their experience to deliver an explosive number of tips and tricks for anyone aspiring to copywriting excellence.
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Eddi...2021-01-2536 min
How the Fxck SEO PodcastEp. 25: Danny Gavin, How to run an award-winning Facebook advertising campaign.I'm excited to welcome Danny Gavin to the podcast this week.
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Danny's the founder of the Optidge, the digital marketing agency based out of Texas.
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In this episode, we discuss Danny's expertise areas: SEO & paid social.
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We focus on one social media ad campaign in particular.
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Optidge ran an advertising campaign for Degs & Sal, the eCommerce jewellery brand available to buy D2C (a channel pivot from selling through major retailers like Nordstrom, Macy's and Bloomingdale's).
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Degs & Sal had one requir...2021-01-1032 min
How the Fxck SEO PodcastEp. 24: Kris Hughes, how to decide your first 30-60-120 days of content strategy.Hello and welcome to the How the Fxck podcast, this week we have an incredible marketing leader, Kris Hughes, who I had the pleasure of grilling about content strategy.
Kris has been a senior content creator and content manager for 10 years. Starting off growing a sports blog that evolved into a 15 million visitors a month network of websites, heās since been a director of content specialising in driving traffic and generating inbound leads for a number of award-winning companies like projectmanager.com and QuickStart, Inc. Heās recently launched his own business aimed at helping solopreneurs and...2021-01-1034 min
How the Fxck SEO PodcastEp. 23: Michael Norris on how to build a news & entertainment website from zero to viralThis week, I interviewed Michael Norris, the CMO of YouTech (a Chicago marketing & design agency).
He also hosts YouTalk, a podcast about business and marketing, which I was interviewed on a couple of weeks back about how I built this podcast. I can't bring myself to listen yetā¦
This week, we focus on Michaelās work with one of his early clients, Urban Matter, which is a news and entertainment website like Time Out. He helped them grow to a large following and high volumes of monthly traffic (500,000 on one...2020-11-2440 min
YoutalkBen Goodey | Marketing | How to Start a Successful PodcastOn this episode we talk about: Starting a podcast and how How the Fxck came about. Why podcasts are great for building strong relationships. Exploring if you should guest star on other podcasts. How to make a podcast that stands out. How to invite people to star in your podcast. Deciding on podcast content (and how the podcast name How the Fxck came to be).Episode Highlights:0:40 -Ā About Ben Goodey1:51 - Joining the Podcast World5:44 - Building Strong Relationships via Podcasts8:18 - Should You Guest Star on Other Podcasts?Ā 13:30 - Ma...2020-11-1344 min
How the Fxck SEO PodcastEp. 22: Holly Enneking, how to run a successful brand awareness campaign (to engage your partners)This week I chatted to Holly Enneking, the VP of Marketing at Lev.
I love Lev. And I want to copy their marketing. So it was awesome to dig into the detail with Holly about their 'All You Need is Lev' brand awareness campaign, which was hugely successful and has helped solidify Lev as a leading SalesForce partner.
We start off the podcast talking about channel marketing, which is Levās main channel, before talking through the campaign that involved adding the word Lev to song titles and sending Bluetooth speakers to people who open th...2020-11-0837 min
How the Fxck - Marketing PodcastEp. 21: Rand Fishkin on how he built an 18,000 email waiting list to launch SparkToroThis week, I interviewed Rand Fishkin.You may know him as the founder of Moz.com, a company with +$50m in annual revenue that's used by marketers worldwide.He's recently left Moz to found SparkToro so I caught him at the perfect time to ask: what marketing tactics are you using to launch your new startup?He launched earlier this year to a waiting list of 18,000...and we learn what he did to build that list.We cover:- Rand's SparkToro...2020-10-2240 min
How the Fxck SEO PodcastEp. 21: Rand Fishkin on how he built an 18,000 email waiting list to launch SparkToroThis week, I interviewed Rand Fishkin.
You may know him as the founder of Moz.com, a company with +$50m in annual revenue that's used by marketers worldwide.
He's recently left Moz to found SparkToro so I caught him at the perfect time to ask: what marketing tactics are you using to launch your new startup?
He launched earlier this year to a waiting list of 18,000...and we learn what he did to build that list.
We cover:
- Rand's SparkToro journey
- 4 methods used to build his audience2020-10-2240 min
How the Fxck - Marketing PodcastEp. 20: Nadya Khoja's 3 million monthly organic visitors thanks to viral content & PR techniquesThis week, we interviewed Nadya Khoja, the Chief Growth Officer at Venngage.Nadya joined Venngage when they were a small team of four with (a relatively small) 20,000 organic visitors month. 5 years later they’re a team of 50 with 1.5m monthly visitors, driving 150,000 product signups every single month.We deep dive how they achieved this success, looking at:- Tapping into trending topics to create content that goes viral- How to get high-quality backlinks that...2020-10-0431 min
How the Fxck SEO PodcastEp. 20: Nadya Khoja's 3 million monthly organic visitors thanks to viral content & PR techniquesThis week, we interviewed Nadya Khoja, the Chief Growth Officer at Venngage.
Nadya joined Venngage when they were a small team of four with (a relatively small) 20,000 organic visitors month. 5 years later theyāre a team of 50 with 1.5m monthly visitors, driving 150,000 product signups every single month.
We deep dive how they achieved this success, looking at:
- Tapping into trending topics to create content that goes viral
- How to get high-quality backlinks that build your site's authority
- In...2020-10-0431 min
How the Fxck - Marketing PodcastEp. 19: Lindsay Tjepkema on putting a B2B podcast at the heart of your content engineThinking of starting a podcast for your company? This is the only podcast you'll need to get started.This week's guest is Lindsay Tjepkema, an experienced marketing leader and founder of Casted.Lindsay was VP of Content at Emarsys when she first saw the opportunity that podcasting presented in the B2B space.A podcast can be the fuel behind a powerful, focused content engine. Think about it, just one podcast recording with one of your prospective clients can be turned into: A transcript Multiple blog...2020-09-2029 min
How the Fxck SEO PodcastEp. 19: Lindsay Tjepkema on putting a B2B podcast at the heart of your content engineThinking of starting a podcast for your company? This is the only podcast you'll need to get started.
This week's guest is Lindsay Tjepkema, an experienced marketing leader and founder of Casted.
Lindsay was VP of Content at Emarsys when she first saw the opportunity that podcasting presented in the B2B space.
A podcast can be the fuel behind a powerful, focused content engine. Think about it, just one podcast recording with one of your prospective clients can be turned into:
A transcript
Multiple blog posts
An eBook
5 audiograms to post...2020-09-2029 min
How the Fxck - Marketing PodcastEp. 18: Casey Graham on LinkedIn brand buildingShhhh 🤫 Casey just dropped the secret to building an influential brand on LinkedIn. Details inside or shared over at the www.thefxck.com weekly newsletter. Get on the email list at howthefxck.substack.com2020-09-0426 min
How the Fxck SEO PodcastEp. 18: Casey Graham on LinkedIn brand buildingShhhh š¤« Casey just dropped the secret to building an influential brand on LinkedIn. Details inside or shared over at the www.thefxck.com weekly newsletter.2020-09-0426 min
How the Fxck SEO PodcastEp. 17: Stephanie Cox's complete account based marketing playbook"Gosh, it's like you guys are everywhere."
Want your ideal customer to say this about you?
Then you gotta listen to this week's interview.
Stephanie Cox, VP of Marketing at Lumavate drops her entire ABM playbook.
I was so excited by her method that I got our team at SentiSum to start doing this straight away, resulting in me reaching out to Fred Perry with a video of me playing tennis (badly) while trying to recite a sales pitch.
Ask and I might send it to you.
...2020-08-2441 min
How the Fxck - Marketing PodcastEp. 17: Stephanie Cox's complete account based marketing playbook"Gosh, it's like you guys are everywhere."Want your ideal customer to say this about you?Then you gotta listen to this week's interview.Stephanie Cox, VP of Marketing at Lumavate drops her entire ABM playbook.I was so excited by her method that I got our team at SentiSum to start doing this straight away, resulting in me reaching out to Fred Perry with a video of me playing tennis (badly) while trying to recite a sales pitch....2020-08-2441 min
How the Fxck SEO PodcastEp. 16: Louis Grenier on how to stand the f*ck outIt is not a risk to be different, it's a risk to fit in.
This week I have a genuinely exciting guest: Louis ābonjour bonjourā Grenier, the host of the marketing podcast Everyone Hates Marketers.
Heās interviewed the likes of Seth Godin, Rand Fishkin, and Neil Patel in more than 160 interviews and is also a Senior Marketing Strategist at HotJar.
In this podcast, we talked about radical differentiation and the four steps you need to take to discover your strengths, double down on it, and stand out against the noise in any market...2020-08-1652 min
How the Fxck - Marketing PodcastEp. 16: Louis Grenier on how to stand the f*ck outIt is not a risk to be different, it's a risk to fit in.This week I have a genuinely exciting guest: Louis ‘bonjour bonjour’ Grenier, the host of the marketing podcast Everyone Hates Marketers.He’s interviewed the likes of Seth Godin, Rand Fishkin, and Neil Patel in more than 160 interviews and is also a Senior Marketing Strategist at HotJar.In this podcast, we talked about radical differentiation and the four steps you need to take to discover your strengths, double down on it, and stand out against the...2020-08-1652 min
How the Fxck SEO PodcastEp. 15: Todd Clouser on winning 550k Youtube subscribersThis week on the How the Fxck podcast we have a KILLER interview with Todd Clouser.
In the last few years, Todd has built up a Youtube channel with around 550,000 subscribers. And itās growing at a rate of 15-20k new subscribers per month.
If you wanna know how to do this for your business, then youāre in luck because Toddās come on the podcast to share his secrets in detail.
We go over a 4-step process for getting a large reach from engaging content.Ā
1. Identifying the best host an...2020-08-0950 min
How the Fxck - Marketing PodcastEp. 15: Todd Clouser on winning 550k Youtube subscribersThis week on the How the Fxck podcast we have a KILLER interview with Todd Clouser.In the last few years, Todd has built up a Youtube channel with around 550,000 subscribers. And it’s growing at a rate of 15-20k new subscribers per month.If you wanna know how to do this for your business, then you’re in luck because Todd’s come on the podcast to share his secrets in detail.We go over a 4-step process for getting a large reach from engaging content. 2020-08-0950 min
How the Fxck SEO PodcastEp. 14: Jonny Plein from Pouch on how to grow and maintain 175,000 weekly active usersThis week's interview is with Jonny Plein, founder of Global Savings Group acquisition, Pouch.
Pouch is a browser extension that automatically applies voucher codes at checkout, reducing basket abandonment for brands and finding the best deals for users.
Pouch works with most of the largest UK brands and has around 150-175k weekly active users (!).
In this interview we discuss:
- Getting in +150 large publications.
- Appearing on Dragonās Den (thatās the UK's version of Shark Tank).
- Skyrocketing visitor count (40k live visitors) and user...2020-08-0252 min
How the Fxck - Marketing PodcastEp. 14: Jonny Plein from Pouch on how to grow and maintain 175,000 weekly active usersThis week's interview is with Jonny Plein, founder of Global Savings Group acquisition, Pouch.Pouch is a browser extension that automatically applies voucher codes at checkout, reducing basket abandonment for brands and finding the best deals for users.Pouch works with most of the largest UK brands and has around 150-175k weekly active users (!).In this interview we discuss:- Getting in +150 large publications.- Appearing on Dragon’s Den (that’s the UK's version of Shark Tank).- Skyrocketing...2020-08-0252 min
How the Fxck SEO PodcastEp. 13: Ian Luck tells us how he got 30k organic downloads and $2m ARR from one ebookThis week we interviewed Ian Luck, VP of Marketing at CustomerGauge.
They've done some incredible things in the past few years, including:
ā¢ Creating a category: Account Experience.
ā¢ Won world-leading clients: IKEA, EventBrite, DHL, Philips, and many more.
ā¢ Written an 80 page eBook based on original research that drove 30K leads and $2m in revenue without PPC.
ā¢ Taken on goliath competitors.
We talked about all this in enough detail for you to do the same and drive growth at your company.
Covering everything from strategy to distribution to the marketing technology used in...2020-07-2243 min
How the Fxck - Marketing PodcastEp. 13: Ian Luck tells us how he got 30k organic downloads and $2m ARR from one ebookThis week we interviewed Ian Luck, VP of Marketing at CustomerGauge.They've done some incredible things in the past few years, including:• Creating a category: Account Experience.• Won world-leading clients: IKEA, EventBrite, DHL, Philips, and many more.• Written an 80 page eBook based on original research that drove 30K leads and $2m in revenue without PPC.• Taken on goliath competitors.We talked about all this in enough detail for you to do the same and drive growth at your company....2020-07-2243 min
How the Fxck - Marketing PodcastEp.12: Paula Monteiro from Wikitude on augmented reality in marketing: Uses, trends, and adding real valueThis week on the How the Fxck podcast, we have a true marketing leader: Paula Monteiro.Paula is Head of Marketing at Wikitude, which has been a leader in the augmented reality (AR) world since 2008.Working with clients like Jim Bean, Nissan and Herbal Essences, Paula and her teamwork to build value-adding, brand-building experiences using AR.I was lucky to grill Paula on AR, well, specifically the connection and uses for AR in marketing.Like most people, I had only a basic understanding of AR from Pokemon...2020-07-1526 min
How the Fxck SEO PodcastEp.12: Paula Monteiro from Wikitude on augmented reality in marketing: Uses, trends, and adding real valueThis week on the How the Fxck podcast, we have a true marketing leader: Paula Monteiro.
Paula is Head of Marketing at Wikitude, which has been a leader in the augmented reality (AR) world since 2008.
Working with clients like Jim Bean, Nissan and Herbal Essences, Paula and her teamwork to build value-adding, brand-building experiences using AR.
I was lucky to grill Paula on AR, well, specifically the connection and uses for AR in marketing.
Like most people, I had only a basic understanding of AR from Pokemon Go and Instagram filters.2020-07-1526 min
How the Fxck - Marketing PodcastEp. 11: Ariana Alexander-Sefre on storytelling, purpose, and stimulating the human sensesThis week we catch up with serial founder, Ariana. She's a passionate storyteller and an expert in creating multisensory experiences. a big believer in the founder-activist. In this episode, we talk about customer experience. You could not get a more passionate speaker to discuss branding, storytelling, purpose and founder activism.This is a must-listen if you want to get inspired.Read it here: Multisensory brand experiences with Ariana Alexander-Sefre. Get on the email list at howthefxck.substack...2020-07-0731 min
How the Fxck SEO PodcastEp. 11: Ariana Alexander-Sefre on storytelling, purpose, and stimulating the human sensesThis week we catch up with serial founder, Ariana.Ā
She's a passionate storyteller and an expert in creating multisensory experiences. a big believer in the founder-activist.Ā
In this episode, we talk about customer experience.Ā
You could not get a more passionate speaker to discuss branding, storytelling, purpose and founder activism.
This is a must-listen if you want to get inspired.
Read it here: Multisensory brand experiences with Ariana Alexander-Sefre.
2020-07-0731 min
How the Fxck - Marketing PodcastEp. 10: How to establish an effective product marketing function with Devon O'Rourke of Fluvio ConsultingToday's interview is with Devon O'Rourke, founder of Fluvio, the product marketing consultancy.We discuss the fundamentals of a successful product marketing team so that you can improve both your product and marketing metrics.This was a great chat, full of stories from Amazon and Etsy, so make sure you come back for the full podcast when you get a moment.Until then, here is a summary of the insight.Read the full story at How the Fxck. Devon O'Rourke: Establishing a product marketing...2020-07-0137 min
How the Fxck SEO PodcastEp. 10: How to establish an effective product marketing function with Devon O'Rourke of Fluvio ConsultingToday's interview is with Devon O'Rourke, founder of Fluvio, the product marketing consultancy.
We discuss the fundamentals of a successful product marketing team so that you can improve both your product and marketing metrics.
This was a great chat, full of stories from Amazon and Etsy, so make sure you come back for the full podcast when you get a moment.
Until then, here is a summary of the insight.
Read the full story at How the Fxck.Ā
Devon O'Rourke: Establishing a product marketing function with an ex-Amazon, ex-Etsy p...2020-07-0137 min
How the Fxck - Marketing PodcastEp. 9: Improving your messaging: Make your marketing resonate, with Dan Ritzke, Founder of Third Act Marketing.This week, I am interviewing Dan Ritzke, the founder of Third Act Marketing, a marketing consultancy that helps businesses clarify their messaging and tell a better story so that their marketing efforts are not wasted.In this interview, Dan and I dive into his area of expertise: messaging. We cover examples of good and bad messaging, as well as the common mistakes he sees and how you can make sure your message resonates. Spoiler alert, you need to make sure you understand your customer and put them first.We summarised...2020-06-1730 min
How the Fxck SEO PodcastEp. 9: Improving your messaging: Make your marketing resonate, with Dan Ritzke, Founder of Third Act Marketing.This week, I am interviewing Dan Ritzke, the founder of Third Act Marketing, a marketing consultancy that helps businesses clarify their messaging and tell a better story so that their marketing efforts are not wasted.
In this interview, Dan and I dive into his area of expertise: messaging. We cover examples of good and bad messaging, as well as the common mistakes he sees and how you can make sure your message resonates.Ā
Spoiler alert, you need to make sure you understand your customer and put them first.
We summarised everything you can l...2020-06-1730 min
How the Fxck - Marketing PodcastEp 8. Gareth Morgan, SEO expert: Best practice and innovative SEO techniquesThis week's interview on the How the Fxck podcast is with Gareth Morgan, Founder of one of the UKs largest marketing agencies: Liberty Marketing.Gareth regularly speaks to audiences about SEO, PPC, and other marketing strategies, and after his +15 years of experience in SEO he is uniquely qualified to do so.We conquer the world of SEO today. Covering onsite and offsite SEO, from content optimisation and how to do proper keyword research, through to creating sharable content that generates backlinks, this interview is a rare glimpse at how the marketing professionals approach...2020-06-1038 min
How the Fxck SEO PodcastEp 8. Gareth Morgan, SEO expert: Best practice and innovative SEO techniquesThis week's interview on the How the Fxck podcast is with Gareth Morgan, Founder of one of the UKs largest marketing agencies: Liberty Marketing.
Gareth regularly speaks to audiences about SEO, PPC, and other marketing strategies, and after his +15 years of experience in SEO he is uniquely qualified to do so.
We conquer the world of SEO today. Covering onsite and offsite SEO, from content optimisation and how to do proper keyword research, through to creating sharable content that generates backlinks, this interview is a rare glimpse at how the marketing professionals approach SEO.
2020-06-1038 min
How the Fxck - Marketing PodcastEp. 7: MJ Peters from Firetrace on developing a B2B marketing strategy for a new market segmentThis weeks interview is with MJ Peters, VP of Marketing at FireTrace and host of The Industrial Marketer Podcast.MJ has worked in manufacturing companies her whole career across product and marketing. She’s largely a self-taught marketing leader, and she’s a pro in marketing strategy and inbound demand generation.In this interview, we start with MJs career and the differences in marketing in manufacturing rather than software, before covering techniques for marketing strategy and breaking into new customer segments.You can expect to learn how to gather customer...2020-06-0330 min
How the Fxck SEO PodcastEp. 7: MJ Peters from Firetrace on developing a B2B marketing strategy for a new market segmentThis weeks interview is with MJ Peters, VP of Marketing at FireTrace and host of The Industrial Marketer Podcast.
MJ has worked in manufacturing companies her whole career across product and marketing. Sheās largely a self-taught marketing leader, and sheās a pro in marketing strategy and inbound demand generation.
In this interview, we start with MJs career and the differences in marketing in manufacturing rather than software, before covering techniques for marketing strategy and breaking into new customer segments.
You can expect to learn how to gather customer insight, how that insi...2020-06-0330 min
How the Fxck - Marketing PodcastEp. 6: Finn Lagun from Pasta Evangelists on B2C brand strategy: Building credibility and getting mission focusedFinn Lagun is the Co-founder & CMO at Pasta Evangelist, a high-growth fresh pasta delivery company in the UK.Back by the biggest names in retail (Harrods, M&S, Ocado), Pasta Evangelist has raised more than £5m from investors.In this interview we talk about the startups' growth journey, before moving on to Finn's tips on building a brand through content, PR, and events - the examples are SUPER fun. Get on the email list at howthefxck.substack.com2020-05-2735 min
How the Fxck SEO PodcastEp. 6: Finn Lagun from Pasta Evangelists on B2C brand strategy: Building credibility and getting mission focusedFinn Lagun is the Co-founder & CMO at Pasta Evangelist, a high-growth fresh pasta delivery company in the UK.
Back by the biggest names in retail (Harrods, M&S, Ocado), Pasta Evangelist has raised more than Ā£5m from investors.
In this interview we talk about the startups' growth journey, before moving on to Finn's tips on building a brand through content, PR, and events - the examples are SUPER fun.2020-05-2735 min
How the Fxck - Marketing PodcastEp.5: Gaetano DiNardi on generating demand: high quality leads on a budgetThis week’s interview is with Gaetano DiNardi, the Director of Demand Generation at Nextiva – a tech company that was recently voted in the top 100 companies to work for by Glassdoor.Gaetano had an unorthodox route into marketing, starting out as a musician and music producer before transitioning into roles as an SEO Manager at Pipedrive, VP of Marketing at Sales Hacker, and Growth Marketing at Outreach.In this interview we discuss demand gen without the big budget. How you need a marketing flywheel of content, distribution, and promotion all executed through strategic...2020-05-1923 min
How the Fxck SEO PodcastEp.5: Gaetano DiNardi on generating demand: high quality leads on a budgetThis weekās interview is with Gaetano DiNardi, the Director of Demand Generation at Nextiva ā a tech company that was recently voted in the top 100 companies to work for by Glassdoor.
Gaetano had an unorthodox route into marketing, starting out as a musician and music producer before transitioning into roles as an SEO Manager at Pipedrive, VP of Marketing at Sales Hacker, and Growth Marketing at Outreach.
In this interview we discuss demand gen without the big budget. How you need a marketing flywheel of content, distribution, and promotion all executed through strategic, free channels. We a...2020-05-1923 min
How the Fxck - Marketing PodcastEp.4: Iona Ratcliffe, CMO at Ocean Bottle: The four C's behind a compelling brandThis week’s interview is with Iona Ratcliffe, CMO at Ocean Bottle, and previously a brand and comms strategist at Wieden and Kennedy, Portas, and Droga5 where she worked on projects with brands like Converse, Nike, Google, and Gucci.We use Ocean Bottle as a case study to talk about building a brand. We look at the four truths: consumer, category, culture, and company, and how we can weave a thread between them to create a compelling brand story.We also talked about Ocean Bottles growth, how partnerships on the B2B side...2020-05-1225 min
How the Fxck SEO PodcastEp.4: Iona Ratcliffe, CMO at Ocean Bottle: The four C's behind a compelling brandThis weekās interview is with Iona Ratcliffe, CMO at Ocean Bottle, and previously a brand and comms strategist at Wieden and Kennedy, Portas, and Droga5 where she worked on projects with brands like Converse, Nike, Google, and Gucci.
We use Ocean Bottle as a case study to talk about building a brand. We look at the four truths: consumer, category, culture, and company, and how we can weave a thread between them to create a compelling brand story.
We also talked about Ocean Bottles growth, how partnerships on the B2B side have been so...2020-05-1225 min
How the Fxck SEO PodcastEp.3: Chris Walker: The demand generation engine and how to do marketing the right wayChris Walker, CEO at Refine Labs, talks to us about inbound demand generation.Ā
Chris tells us why marketers need to focus on high volume, buyer-led content, and throw away the useless ebook strategy. Doing that will mean more qualified leads from buyers who come to you, and fewer time-wasting leads passed to your sales team.
Read the full interview with Chris Walker at How the Fxck.2020-05-0428 min
How the Fxck - Marketing PodcastEp.3: Chris Walker: The demand generation engine and how to do marketing the right wayChris Walker, CEO at Refine Labs, talks to us about inbound demand generation. Chris tells us why marketers need to focus on high volume, buyer-led content, and throw away the useless ebook strategy. Doing that will mean more qualified leads from buyers who come to you, and fewer time-wasting leads passed to your sales team.Read the full interview with Chris Walker at How the Fxck. Get on the email list at howthefxck.substack.com2020-05-0428 min
How the Fxck SEO PodcastEp.2: Ali Shahrestani on winning partnershipsAli Shahrestani is the incredible CMO of three companies, the primary one being Peyk. Peyk is a London-based courier platform that was nominated in the top 5 startups by Startup Grind last year. They have 5,000 riders and their demand is shooting through the roof at the moment.
We caught up to discuss partnerships. Ali recently discovered the power of partnerships as win-win relationships that cost-effectively improve your value proposition. Here Ali tells us which partners he goes for and his 3 step process for winning them for Peyk.
Find the full transcript over at www.thefxck.com2020-04-2613 min
How the Fxck - Marketing PodcastEp.2: Ali Shahrestani on winning partnershipsAli Shahrestani is the incredible CMO of three companies, the primary one being Peyk. Peyk is a London-based courier platform that was nominated in the top 5 startups by Startup Grind last year. They have 5,000 riders and their demand is shooting through the roof at the moment.We caught up to discuss partnerships. Ali recently discovered the power of partnerships as win-win relationships that cost-effectively improve your value proposition. Here Ali tells us which partners he goes for and his 3 step process for winning them for Peyk.Find the full transcript over at www...2020-04-2613 min
How the Fxck SEO PodcastEp.1: April Dunford: How I helped reposition a database product that went on to make $1 billion in revenueApril Dunford is a renowned positioning consultant and author of the incredible Obviously Awesome!
We caught up and she told us the story of positioning a product from her early career, as well as insight into her methodology. Find the full transcript over at How the Fxck: April Dunford.2020-04-2125 min
How the Fxck - Marketing PodcastEp.1: April Dunford: How I helped reposition a database product that went on to make $1 billion in revenueApril Dunford is a renowned positioning consultant and author of the incredible Obviously Awesome!We caught up and she told us the story of positioning a product from her early career, as well as insight into her methodology. Find the full transcript over at How the Fxck: April Dunford. Get on the email list at howthefxck.substack.com2020-04-2125 min