Shows
BRANDEDScaling Without Losing Soul: The Freddy’s StoryHow do you scale a beloved burger brand without losing the heart that made it special?In this episode of Branded, host Ben Kaplan speaks with Chris Dull, President and CEO of Freddy’s Frozen Custard & Steakburgers. Chris opens up about the balancing act of fast growth and genuine hospitality—sharing how Freddy’s has expanded into 37 states, reimagined its digital experience, and stayed laser-focused on franchisee success.From caramelized steakburgers to post-pandemic innovation, this conversation dives into the power of brand consistency, listening to your guests, and creating “one-of-a-kind moments” in everyday life.If you’re in brandin...
2025-05-0228 min
BRANDED LeadersThe CMO Who Doesn’t Care About Your Tech Jargon l BRANDED+Jen Grant, CMO of Dialpad, joins Ben Kaplan to talk about the reality behind AI in business, what actually helps customers and what’s just tech for tech’s sake. She shares how Dialpad is shifting focus from shouting about AI to showing how it improves everyday conversations. They dive into the challenge of keeping messaging clear in a fast-moving market, what it really means to be customer-first, and why personality and real human connection still matter more than ever.If you’re navigating brand, marketing, or just trying to stand out without the buzzword bingo, this o...
2025-04-2936 min
BRANDEDWhy IKEA Isn’t Really About Furniture – Brand Strategy with Belen FrauHow does a global giant like IKEA stay affordable, sustainable, and deeply personal—all at once? In this episode of Branded, host Ben Kaplan sits down with Belen Frau, a senior global leader at IKEA who’s helped shape the brand from the inside out. With over 20 years at the company, Belen shares how IKEA's democratic design philosophy drives everything from flat-packs to climate impact. From launching secondhand platforms to redefining what it means to be “for the many,” this is a masterclass in brand purpose, strategy, and resilience.
2025-04-2531 min
BRANDEDCan a Big Bank Think Like a Startup?What does it take to make a 150-year-old bank feel like a startup?In this episode of Branded, host Ben Kaplan talks with Shruti Patel, Executive Vice President and Chief Product Officer for Business Banking at US Bank, about reinventing customer experience in one of the most regulated industries on the planet.From AI-powered tools to embedded financial products, Shruti shares how US Bank is transforming the way it serves small businesses—while still staying grounded in trust, compliance, and community. It’s a conversation about balancing innovation with responsibility, and how big banks can stay nimble in a FinT...
2025-04-1727 min
BRANDEDHe Led Stanford. He Chairs Alphabet. Here’s What He’s Learned.What do you ask a man who’s helped shape the future of both education and technology?In this episode of Branded, host Ben Kaplan sits down with John Hennessy—former President of Stanford University and current Chairman of Alphabet (yes, the Google one)—for a rare conversation about leadership, innovation, and what it really takes to build something that lasts.From founding tech companies to guiding the next generation of Silicon Valley leaders, Hennessy shares what separates good ideas from great ones, why humility beats hype, and how to stay grounded when you're...
2025-04-1116 min
BRANDED LeadersCan Dashlane Win Over the Enterprise World? | BRANDED+Dashlane started as the slick password manager we all downloaded to save ourselves from forgotten logins. But now? It's aiming much higher.In this episode of Branded, host Ben Kaplan sits down with Dhiraj Kumar, Chief Marketing Officer at Dashlane, to unpack one of the most ambitious brand transformations in tech—evolving from a consumer app into a full-blown enterprise security platform.They talk brand perception, B2B marketing strategy, and why Dashlane’s design-first, user-friendly approach might be its biggest weapon in a crowded cybersecurity market. Plus: how consumer love translates into enterprise adoption, what most security...
2025-04-0734 min
BRANDEDWhat It Really Takes to Scale a Global CompanyIn this episode of Branded, hosted by Ben Kaplan, we sit down with Camilla Matias, COO of Brex, to unpack the bold decisions, hard-earned lessons, and unconventional thinking behind one of FinTech’s most remarkable scale-ups.Camilla joined Brex when it was a scrappy startup solving one problem: helping fellow founders get access to corporate credit. Today, Brex is a global financial platform used by both startups and Fortune 500 giants.We explore:How Brex went from “do everything” chaos to ruthless focusWhy scaling down was key to scaling upThe power of building your own infrastructure—and your own b...
2025-04-0426 min
BRANDEDBuilding Brands, Changing Cities: The Maryam Banikarim StoryIn this powerful episode of BRANDED, host Ben Kaplan speaks with Maryam Banikarim—former Global CMO at Hyatt Hotels, co-founder of NYC Next, and the visionary behind The Longest Table. Maryam shares her inspiring journey, navigating a non-linear career path defined by pivots, purpose, and resilience, ultimately becoming a passionate advocate for community-building in New York City.Discover how Maryam leveraged purpose-driven leadership, brand storytelling, and authentic relationships to drive tangible impact. She emphasizes the importance of brands genuinely understanding and committing to their values, particularly during times of crisis, and provides valuable insights fo...
2025-03-2834 min
BRANDED LeadersThe End of Passwords: Inside Cybersecurity's New Era l BRANDED+In this episode of Branded, Ben Kaplan sits down with Melton Littlepage, Chief Marketing Officer at 1Password, to explore the rapidly evolving landscape of cybersecurity. Melton reveals how the modern shift toward remote work and personal devices is transforming security needs, introducing the cutting-edge concept of Extended Access Management (XAM). Discover why traditional security measures fall short in today's dynamic work environments and learn how companies can empower employees without compromising security. Melton also shares insights on the surprising link between cybersecurity and sports marketing, the critical importance of trust in the digital...
2025-03-2530 min
BRANDEDWhy a 4.8-Star Rating Beats a Perfect 5.0 (And Other Review Secrets)Trust isn’t just a marketing buzzword—it’s the foundation of every successful brand. But how do you measure it? How do you build it? And how can businesses turn trust into a real competitive advantage?In this episode of Branded, host Ben Kaplan sits down with Dana Bodine, VP of Marketing at Trustpilot, to explore how brands can leverage customer reviews as more than just testimonials—they’re a powerful intelligence tool that shapes reputation, drives conversions, and builds long-term credibility.Ben and Dana dive into: Why trust scores matter more than you think—and how just a 0.1% in...
2025-03-2132 min
BRANDEDGNC vs. Amazon: Why This 90-Year-Old Brand Isn’t Giving UpIn this episode of Branded, Ben Kaplan sits down with Michael Costello, CEO of GNC, to unpack how a 90-year-old health and wellness brand is adapting to today’s fast-changing market.With supplements available everywhere—from Amazon to your local grocery store—why would anyone still choose to shop at GNC? Michael shares how GNC is redefining its consumer experience, using data, personalization, and trust to set itself apart from the competition. He breaks down GNC’s Five C’s strategy, talks about what really matters to today’s customers, and explains how the brand is evolving without losing what made it su...
2025-03-1424 min
BRANDED LeadersThe TikTok-Fueled Rise of Skinny Mixes: Lessons in Brand Domination l BRANDED+What does it take to turn a simple product into a billion-view sensation? In this episode of Branded, host Ben Kaplan sits down with Dana Paris, Chief Commercial Officer at Jordan’s Skinny Mixes, to uncover how this fast-growing brand transformed from a niche syrup company into a viral social media powerhouse.From brand refreshes to TikTok trends like WaterTok, Dana shares the strategy behind engaging hyper-loyal customers, leveraging influencer marketing, and expanding into major retailers like Walmart and Target. But this isn’t just a story about growth—it’s about how to create an emotional con...
2025-03-1218 min
BRANDEDDoughlicious vs. The Giants: The Sweet Story of a Brand’s Global RiseHost Ben Kaplan sits down with Kathryn Bricken, the powerhouse behind Doughlicious, to uncover how she took her passion for baking from school events to Whole Foods shelves across the U.S. Kathryn shares the highs and lows of scaling a global brand, disrupting the frozen snack industry, and making bold moves in a competitive market.But that’s not all—this episode also features insights from Liquid Death and Campbell’s, as we explore what it takes to build a brand that stands out. From shaking up the beverage world to reinventing legacy food giants, Ben Ka...
2025-03-0736 min
BRANDED LeadersThe Non-Alcoholic Beer That’s Taking Over America l BRANDED+Non-alcoholic beer used to be a punchline—now it’s one of the fastest-growing segments in the industry. In this episode of Branded, host Ben Kaplan sits down with Andrew Katz, CMO of Athletic Brewing, the biggest name in the space, to break down how they turned a niche product into a mainstream success. From shifting consumer trends to innovative marketing tactics, discover how Athletic Brewing is reshaping the beer industry, one alcohol-free pint at a time. If you think non-alcoholic beer isn’t for you, think again—this conversation just might change your mind.
2025-03-0726 min
BRANDEDInside a Billion-Dollar Turnaround: How Mark Bertolini Saved Oscar HealthBen Kaplan sits down with Mark Bertolini, CEO of Oscar Health and former head of Aetna, to break down one of the biggest healthcare turnarounds in recent history.Oscar Health was bleeding cash, fully dependent on the Affordable Care Act, and struggling to turn a profit. Within just 10 weeks, Mark uncovered $1.4 billion in hidden opportunities, restructured the business, and set it on a path to profitability for the first time ever.In this episode, Mark reveals:Why Oscar’s original founders avoided hiring healthcare experts—and how that nearly doomed the company.How AI and large language...
2025-02-2841 min
BRANDED LeadersThe No-Code Revolution: How Quickbase is Changing the Game | BRANDED+In this episode of BRANDED+, Ben Kaplan speaks with Ed Jennings, CEO of Quickbase, about how no-code technology is transforming industries like construction and manufacturing—and why focusing down, not broadening out, is the real key to scaling.With experience leading tech companies through private equity-backed growth and market transformations, Ed shares: How no-code platforms empower non-developers to create software solutions. The biggest blockers to scaling a SaaS business—and how to overcome them. Why getting hyper-focused on a vertical is often more valuable than trying to serve everyone. How Quic...
2025-02-2431 min
BRANDEDHealthcare Marketing Under Pressure: Trust, Disruption & the Future of EngagementHealthcare marketing is evolving fast—legacy brands are fighting to stay relevant, disruptors are reshaping the industry, and consumers are more skeptical than ever. In this episode of Branded, host Ben Kaplan explores what it takes to stand out, build trust, and drive engagement in this competitive space.We hear from Katelyn Watson, CMO of Talkspace, on how the company pivoted its brand and made virtual mental health care more accessible. Robert Krane, co-founder of Talkiatry, shares how he tackled one of the biggest challenges in psychiatry—access to care. And Pam Morrisroe of Breakthrough T1D discusses th...
2025-02-2143 min
BRANDEDFrom $16B to $160B: The Branding Playbook Behind S&P GlobalWhat does it take to build a $160B brand in a world driven by data and trust? In this episode of Branded, host Ben Kaplan sits down with Alice Cherry from S&P Global to reveal the branding strategies that transformed a legacy name into a financial intelligence powerhouse.Discover how a bold rebrand, a high-stakes merger, and a relentless focus on essential intelligence helped S&P Global stand out in a crowded market. Alice shares the challenges of uniting diverse teams under one mission, the power of familiarity over awareness, and why even B2B bra...
2025-02-1427 min
BRANDEDHow Chuck E. Cheese Went from Bankruptcy to a $350M ReinventionChuck E. Cheese isn’t just a childhood memory—it’s a brand that faced bankruptcy, a pandemic, and a struggling reputation. But instead of fading into nostalgia, it pulled off one of the boldest brand transformations in entertainment history.In this episode of Branded, host Ben Kaplan sits down with David McKillips, President & CEO of CEC Entertainment, to unpack the $350 million reinvention of Chuck E. Cheese. From wiping out $700M in debt to revamping every location in the U.S., McKillips shares how the company evolved to stay relevant for a new generation.How did they piv...
2025-02-0730 min
UnpoliticsFrom Advocacy to Action: Wendy Nguyen’s Fight for ChangeIn this episode of Unpolitics, Ben Kaplan sits down with Wendy Nguyen, founder of Asian Americans Rise and Chief Marketing Officer of Hello Heart. Wendy shares her remarkable journey from the private sector to becoming a powerful voice for Asian American advocacy. She opens up about how the tragic events of the Atlanta shootings ignited her mission to combat anti-Asian hate and galvanize her community into political action.From her work increasing voter registration to founding a 501(c)(4) organization focused on amplifying Asian American voices, Wendy provides insights into the challenges and opportunities of grassroots advocacy. Together, they d...
2025-02-0326 min
UnpoliticsReinventing the News: How Mosheh Oinounou Built a Media Empire from His Living RoomWhat does it take to disrupt an entire industry? In this episode, Ben Kaplan sits down with Mosheh Oinounou, founder of Mo News and former CBS News executive producer, to explore his incredible journey from the polished newsrooms of mainstream media to creating a grassroots news empire from his living room. Mosheh shares how he leveraged social media to connect with millions, the challenges of building trust in the age of misinformation, and what the future holds for journalism in a rapidly changing world. Whether you're a media enthusiast, a news junkie, or just curious about how authenticity and...
2025-02-0335 min
UnpoliticsSolving the Puzzle of Violent Crime: Thomas Abt’s Game-Changing ApproachIn this compelling episode of UNPOLITICS, host Ben Kaplan dives deep into the world of violence prevention and public safety with Thomas Abt, the founding director of the Violence Reduction Center at the University of Maryland, home to the nation's leading criminology department. With a rich background that spans roles as a New York prosecutor, Chief of Staff at the U.S. Department of Justice under the Obama administration, and Deputy Secretary for Public Safety for Governor Andrew Cuomo, Thomas Abt shares invaluable insights from his extensive career.Discover how violent crime has a "stickiness" factor—clustering around sma...
2025-02-0335 min
UnpoliticsRevolutionizing Social Change: How Simple Tech Is Transforming Lives with Ken BanksIn this episode of Unpolitics, Ben Kaplan talks with Ken Banks, founder of Frontline SMS, about harnessing simple technology to create massive social impact. From connecting rural health workers in Africa to supporting conservation efforts, Ken has proven that even basic tools like SMS can revolutionize lives across 190 countries. They explore how local innovators are now leading the charge in solving global challenges and discuss the critical role of technology—both high-tech and low-tech—in shaping the future of social change.
2025-02-0327 min
UnpoliticsTurning Trauma Into Action: The Fight Against Anti-Asian Hate with Russell JeungIn this powerful episode of Unpolitics, Ben Kaplan speaks with Russell Jeung, co-founder of Stop AAPI Hate and professor at San Francisco State University. They dive deep into the persistent racism faced by Asian Americans, how global tensions like US-China relations affect local communities, and the evolution of the Stop AAPI Hate movement. Jeung shares insights on the power of collective action, the importance of family-oriented mobilization, and the need for long-term policy changes to combat racial violence. This conversation sheds light on how communities can turn trauma into meaningful, lasting change.
2025-02-0337 min
UnpoliticsWinning the Latino vote: Insights from Bernie Sanders’ campaign mastermindIn this episode of Unpolitics, Ben Kaplan sits down with Chuck Rocha, a seasoned Democratic strategist and the mastermind behind Bernie Sanders' ground-breaking Latino voter outreach. They delve into the untold story of how the Latino electorate is evolving, the misconceptions political consultants have about Latino voters, and the impact of cultural and generational shifts on voting patterns. From Bernie’s campaign to Kamala Harris’s story, Rocha shares insights on the power of authenticity, the immigrant experience, and what Democrats need to do to connect meaningfully with this dynamic and rapidly growing demographic.
2025-02-0336 min
UnpoliticsDesign for Humanity: The unexpected link between architecture and homelessness with Chris HildreyIn this episode, architect Chris Hildrey sits down with Ben Kaplan and shares how his innovative ProxyAddress project is tackling the root of homelessness by providing stable addresses for those without a home. Join us as Chris explains how a simple concept can open doors to vital services, change lives, and redefine what it means to use design for social good.
2025-02-0349 min
BRANDEDKFC’s Biggest Threat Isn’t McDonald’s—It’s YouIn this episode of Branded, Ben Kaplan sits down with Katherine Bond Debicki, Chief Marketing Officer and Chief Digital Officer of KFC Canada, to explore how one of the world’s most iconic brands stays relevant in a rapidly changing food landscape.Katherine breaks down the three major waves of disruption that have shaped the quick-service restaurant (QSR) industry—from the invention of the drive-thru to the rise of digital ordering and now, the shift toward experience-driven marketing. She shares how KFC leverages its legendary brand assets, like the 11 herbs and spices, the Colonel, and the bucket, while mod...
2025-01-3133 min
BRANDEDWhat Your Shoes Say About You – And Why Brands Need to Pay AttentionIn this episode of Branded, Ben Kaplan sits down with Sarah Crockett, CMO of DSW (Designer Shoe Warehouse), to discuss the art of reviving a retail giant.
With eight months in the role, Sarah shares her strategy for repositioning DSW, tapping into consumer insights, and creating an emotional connection with customers across generations.
She explores the challenge of bringing back the brand's "heat", navigating multi-channel retail, and adapting to cultural shifts. Plus, she reveals why physical stores remain her #1 marketing channel, the power of storytelling in marketing, and the biggest myth about retail's future.
- What does yo...
2025-01-2429 min
BRANDEDThe Secret Sauce Behind Jack in the Box’s Success – With Ryan OstromWhat makes Jack in the Box one of the most crave-worthy fast-food brands? In this episode of Branded, host Ben Kaplan sits down with Ryan Ostrom, Chief Customer Officer at Jack in the Box, to uncover the bold marketing strategies, digital innovations, and brand positioning that keep them ahead of the competition.Ryan reveals how Jack in the Box stays relevant in a rapidly changing industry—leveraging celebrity collaborations with icons like Snoop Dogg, expanding into new markets, and mastering the art of digital loyalty. He also shares insights into the "Craved Strategy," a framework that drives everything fro...
2025-01-1724 min
BRANDEDThe Psychology of Great Marketing with Rory SutherlandIn this episode, Ben Kaplan sits down with Rory Sutherland, Vice Chairman of Ogilvy UK, to explore the fascinating intersections of behavioral science, marketing, and human psychology.
Rory shares his insights on how small, seemingly insignificant changes can drive massive consumer behavior shifts and why reframing is essential in marketing strategy. The conversation touches on Jaguar’s rebranding, the role of humor in advertising, and the unexpected power of irrationality in decision-making.
Rory also discusses the importance of seeking out opportunity costs, the value of curiosity in creativity, and how brands can differentiate themselves by le...
2025-01-1046 min
BRANDEDCrafting the Perfect Merger: Insights from Totango's CMOIn this episode of TOP CMO, Ben Kaplan sits down with Karen Budell, CMO of Totango, to explore the challenges and opportunities of navigating a high-speed merger with competitor Catalyst. Karen shares her journey from journalist to marketing leader, offering insights on aligning teams, crafting compelling brand narratives, and integrating diverse marketing strategies. Discover how Karen’s background in storytelling and content marketing informs her approach to customer success and growth, and learn why she champions non-traditional career paths. Whether you're a marketing enthusiast or a business leader, this episode is packed with actionable advice on building stronger teams, dr...
2024-12-2725 min
BRANDEDMore Than a Basketball Team: How the Bucks Became a Content PowerhouseIn this episode of Branded, Ben Kaplan sits down with Dustin Godsey, Chief Sales and Marketing Officer for the Milwaukee Bucks, to discuss how a basketball team transforms into a global content and entertainment powerhouse. Dustin shares insights into building fan engagement across local and international audiences, launching innovative content initiatives like the Bucks' podcast network, and leveraging superstar players like Giannis Antetokounmpo as influencers.
Discover how the Bucks combine data-driven strategies, cultural relevance, and creative storytelling to super-serve their local market while expanding their reach to a worldwide fanbase. Plus, hear behind-the-scenes stories of turning championship...
2024-12-1725 min
BRANDEDLiquid Death: How Comedy and Skulls Revolutionized the Water GameIn this episode, we dive into the audacious and hilarious world of Liquid Death with Greg Fass, the brand's VP of Marketing. Discover how this water company defied industry norms with a bold, comedy-first approach, turning a healthy beverage into a cultural phenomenon. Greg shares insights on Liquid Death’s viral marketing strategy, unexpected collaborations, and the power of earned media to "win the internet" on a budget. From corpse paint to casket coolers, Liquid Death isn’t just selling water—it’s redefining what a brand can be. With host Ben Kaplan.
2024-12-1329 min
We Are San FranciscoEP 25: From Candidate to Victor: Danny Sauter’s Path to Winning District 3Danny Sauter returns to discuss his journey from candidate to District 3 Supervisor-elect with host Ben Kaplan.
Hear about the highs, challenges, and lessons learned from the campaign trail and what’s next for San Francisco's vibrant heart.
2024-12-1126 min
BRANDEDCMO Secrets: Reinventing Mercedes-BenzIn this episode of Top CMO, Ben Kaplan sits down with Melody Lee, the Chief Marketing Officer of Mercedes-Benz USA, to explore how one of the world’s most iconic luxury brands is staying ahead in a rapidly evolving industry. Melody shares insights on balancing the brand’s storied heritage with cutting-edge innovation, from embracing electrification and autonomous driving to reaching new, diverse audiences in the U.S. market.
Drawing from her impressive career—spanning roles at Cadillac, Shiseido, and Herman Miller—Melody reveals how she’s navigating the challenges of redefining luxury, building brand relevance, and leverag...
2024-12-0627 min
BRANDEDThe Real Deal in Resale Strategy!Discover how The RealReal's CMO, Sri Batchu, is redefining luxury resale marketing with host Ben Kaplan. From leveraging AI and diversifying marketing bets to building passionate customer loyalty, this episode dives into the strategies driving $2 billion in sales annually.
A must-watch for marketers, innovators, and anyone curious about the future of e-commerce.
2024-11-2928 min
BRANDEDThe Billion-Dollar Truck Stop Strategy! with Adrienne Ingoldt, CMO at Pilot CompanyOn this episode of TOP CMO, host Ben Kaplan speaks with Adrienne Ingoldt, Chief Marketing Officer at Pilot Company—the largest network of roadside travel centers in North America and a key part of Warren Buffett’s Berkshire Hathaway portfolio. Adrienne reveals how she’s leading a monumental shift from a B2B-focused strategy to creating a consumer-first brand that resonates with everyone from professional truck drivers to road-tripping families.
Explore the innovative ways Pilot Company is breaking out of a commoditized category, using data-driven personalization, loyalty programs, and emotional storytelling to win over hearts (and wallets). Adrien...
2024-11-0819 min
We Are San FranciscoEP 24: Shaping the Future of District 1: Bold Visions for San Francisco’s RichmondIn this episode of We Are San Francisco, host Ben Kaplan sits down with District 1 Supervisor candidates Jen Nossokoff and Marjan Philhour to explore their visions for the Richmond District. From public safety and sustainable transit to the future of City College and addressing San Francisco’s fentanyl crisis, both candidates offer unique insights and approaches to solving the city's most pressing issues. As the candidates share their personal motivations and experiences, this episode delves into what sets them apart and how they plan to bring real change to their community.
2024-10-2314 min
BRANDEDBridging Marketing and Finance: Strategies for Profitable GrowthIn this episode of TOP CMO, Ben Kaplan sits down with Rowan Tonkin, CMO of Planful, to discuss the evolving landscape of financial planning and how companies can achieve profitable growth in today’s market. Rowan shares insights on shifting from a "growth at all costs" mindset to a more controlled, sustainable approach. They dive deep into the challenges of staying industry-agnostic while tailoring marketing strategies to diverse personas, and how marketers can foster stronger relationships with CFOs by aligning on commercial and financial metrics. Tune in to explore how Rowan navigates the balance between short-term wins and long-term val...
2024-10-1829 min
We Are San FranciscoEP 23: From the South Side - District 11’s Candidates on Local Change and Big VisionsIn this episode of We Are San Francisco, host Ben Kaplan sits down with District 11 Supervisor candidates Adlah Chisti, EJ Jones, and Michael Lai to discuss the pressing issues facing one of San Francisco’s most overlooked districts. From addressing the socioeconomic disparities that keep District 11 waiting for city resources, to the fight for better schools, safer streets, and cleaner neighborhoods, these candidates share their vision for the future.
Adlah Chisti highlights her deep connection to the community, drawing on her six years of political experience and her dedication to transparency and accountability. EJ Jones emphasizes his li...
2024-10-1613 min
BRANDEDReinventing an Icon: How TRUE RELIGION stays true and stands out with Kristen D’ArcyIn this episode, Ben Kaplan sits down with Kristen D’Arcy, Chief Marketing Officer at True Religion, to explore how the iconic denim brand reinvented itself. Kristen shares insights on maintaining authenticity, connecting with urban culture, and co-creating with customers to keep the brand relevant. From navigating turnarounds and embracing digital-first strategies to executing 360-degree holiday campaigns, she offers a candid look at how True Religion is resonating with new audiences while staying true to its roots. Tune in to hear about the exciting collaborations, bold moves, and what’s next for this legendary brand.
2024-10-0435 min
BRANDEDFrom CRISIS to CULTURE: How one CMO built a brand with empathy and AI - with MariCarmen Ribes, Kyndryl UK & IrelandIn this episode of TOP CMO, Ben Kaplan interviews MariCarmen Ribes, Chief Marketing Officer of Kyndryl UK and Ireland, who shares the inside story of how Kyndryl emerged from its IBM legacy to become a bold, independent brand. With over 25 years of experience, MariCarmen dives into what makes the “Kyndryl Way” unique—a culture built on being restless, empathetic, and devoted. She explains how these core values are not just internal principles but are infused into every customer interaction, redefining how Kyndryl builds trust and strengthens relationships post-spin-off.From creating a distinctive identity to implementing a comprehensive accoun...
2024-09-2730 minWe Are San FranciscoEP 19: Inside the race to transform San Francisco: BOLD ideas from District 3's GAME CHANGING candidatesIn this episode of We Are San Francisco, we dive deep into the heart of District Three’s local elections. Join Ben Kaplan as he chats with candidates Danny Sauter, Eduard Navarro, Moe Jamil, and Sharon Lai about their visions for the city. From tackling housing challenges to boosting community trust, and bringing fresh leadership to one of the city's most vibrant districts, this conversation highlights the future of San Francisco through the eyes of passionate leaders. Don’t miss their insights on what it takes to drive real change.
2024-09-2426 min
BRANDEDBuilding a fan-first experience: how Red Bulls engage audiences in a crowded market with Elisa PadillaIn this episode, Ben Kaplan sits down with Elisa Padilla, the dynamic CMO of the New York Red Bulls. With over 20 years of marketing leadership across top brands like HBO, Apple, and the Miami Marlins, Elisa shares her insights on how to create unforgettable fan experiences and build community through sports. From youth programs to influencer marketing and the "Messi Effect," Elisa dives deep into what it takes to engage audiences in one of the world's most competitive markets. Tune in to hear her winning strategies for connecting with fans and elevating a brand's true potential.
2024-09-1733 min
BRANDEDWhat’s the secret to competing with industry giants on a limited budget? - Chad Waetzig, Crunch FitnessJoin us on this episode of TOP CMO as Ben Kaplan sits down with Chad Waetzig, the CMO of Crunch Fitness, to explore how Crunch has grown from 125 to over 465 locations worldwide. Chad shares his insights into franchise marketing, the importance of localizing campaigns, and why listening to franchisees is key to success. Discover how Crunch’s unique "high-value, low-price" model, coupled with creative storytelling, helps the brand compete with industry giants. Plus, learn how the pandemic reshaped fitness trends and how Crunch is adapting with hybrid workout solutions.
2024-09-0434 min
BRANDEDThe Game-Changer in Multicultural Marketing Strategies - Adam Salgado, Heritage Grocers GroupIn this episode of TOP CMO, Ben Kaplan interviews Adam Salgado, CMO of Heritage Grocers Group. Adam shares how the company connects with Hispanic and Latino communities through culturally authentic marketing and strong community ties. He discusses the importance of understanding diverse audiences, the impact of the pandemic on grocery shopping, and innovative promotions like the Lotteria sweepstakes. This episode is a must-listen for marketers looking to enhance their multicultural strategies.
2024-08-2833 min
BRANDEDEP 87: Pierre Dadd, Virtua - 'From Brands to Blockchains'For this episode of TOP CMO, host Ben Kaplan speaks with Pierre Dadd, former CMO of Virtua (formerly Terra Virtua), a pioneering metaverse and digital collectibles platform. The episode explores the evolution of marketing in Web3, with a focus on the role of community engagement, the metaverse, and NFTs. Pierre shares insights from his experiences at major brands like LEGO and Disney, discussing how those lessons influence his approach to building immersive experiences in the metaverse. The conversation covers challenges in educating new audiences, adapting traditional marketing strategies, and navigating the fast-paced world of Web3 innovation.
2024-08-1630 min
BRANDEDEP 83: Larisa Summers, Convene - 'A Premium Approach'In this episode of "TOP CMO," Ben Kaplan sits down with Larisa Summers, the former CMO of Convene, to explore the ever-evolving world of coworking and flexible office spaces. They tackle the challenge of distinguishing Convene from industry giants like WeWork by focusing on delivering a premium, hospitality-infused experience. Larisa shares her insights on the increasing demand for hybrid events and the shift towards high-quality, immersive in-person experiences post-pandemic. They also discuss the importance of fostering a customer-centric culture and leveraging data-driven storytelling to enhance client relationships. This episode offers a deep dive into effective marketing strategies in a...
2024-07-1937 min
BRANDEDEP 82: Tracy Eiler, Alation - 'Marketing Meets Sales Success'In this episode of TOP CMO, host Ben Kaplan interviews Tracy Eiler, former CMO of Alation. Tracy brings over 25 years of experience in the B2B enterprise technology sector and shares insights on the importance of marketing and sales alignment. She discusses how building a strong data culture within organizations can drive better decision-making and improve overall business performance. Tracy also highlights innovative strategies, such as using comic strips for internal communication, to engage and educate teams about data democratization. Tune in to learn how sales experience can enhance a marketer's effectiveness and the value of experimenting with new...
2024-07-1243 min
BRANDEDEP 81: Shashi Kiran, Fortanix - 'Strategies for Scale'In this episode of the Top CMO podcast, host Ben Kaplan interviews Shashi Kiran, former CMO of Fortanix. Shashi shares his insights on maintaining a startup mindset amidst rapid market changes and the key traits successful marketers need. With over 20 years of experience in business and technology roles, Shashi discusses the challenges and adaptations required when transitioning from large companies like Cisco to smaller, well-funded startups. He delves into the importance of learning and adaptability, the benefits of predictability in marketing, and the strategic approach to scaling businesses. Tune in to learn how Shashi navigates...
2024-07-0526 min
BRANDEDEP 80: Peter Mullen, Interactions - 'AI-Powered Customer Magic'In this episode of TOP CMO, Ben Kaplan sits down with Peter Mullen, Chief Marketing Officer at Interactions, to explore the dynamic intersection of artificial intelligence and customer experience. As a seasoned leader in FinTech, CX SaaS, and ad tech, Peter brings a wealth of knowledge from his roles at Comcast, PayActive, and Netflix. They delve into the transformative impact of generative AI on marketing strategies and customer interactions, emphasizing the balance between AI-driven efficiency and authentic human connection. Discover how Interactions leverages AI to deliver seamless, white-glove customer experiences and learn practical insights for marketers navigating this rapidly...
2024-06-2835 min
We Are San FranciscoEP 18: Meet The Candidates: Mark Farrell | We Are San FranciscoJoin host Ben Kaplan in this episode of "We Are San Francisco," where he engages in a thoughtful and candid conversation with Mark Farrell, the 44th Mayor of San Francisco and a key contender in the upcoming mayoral election. Mark opens up about the city's most pressing issues, from enhancing public safety and tackling homelessness to supporting small businesses and steering economic recovery in the post-pandemic era.
Tune in for an engaging dialogue that goes beyond politics to explore the heart and soul of San Francisco, its people, and its potential for transformation.
2024-06-241h 01
BRANDEDEP 79: Kadian Langlais, Renfro Brands - 'Retro to Revolutionary'In this episode of TOP CMO, host Ben Kaplan sits down with Kadian Langlais, Chief Marketing Officer of Renfro Brands, to explore the dynamic intersection of traditional and digital marketing within a legacy company. Renfro Brands, known for its innovative approach in the socks and legwear industry, has undergone a major rebranding and launched a new direct-to-consumer channel under Kadian's leadership.Join us as Kadian shares her insights on: The challenges and strategies involved in transforming a century-old manufacturing company into a modern, digitally-savvy brand. How leveraging consumer data has driven brand growth...
2024-06-2130 min
BRANDEDEP 75: Danielle Hollander, Visit Orlando - 'Marketing Memories'Join Ben Kaplan on TOP CMO as he chats with Danielle Hollander, CMO of Visit Orlando, the most visited destination in the U.S. Danielle reveals how Visit Orlando sells more than just vacations—they sell unforgettable memories. Learn about their unique marketing strategies, how they stood out during the pandemic, and the magic behind Orlando's appeal. Discover how Orlando's blend of fantastical and authentic experiences creates lasting memories for visitors. Danielle also shares valuable insights for marketers on leveraging partnerships and crafting memorable experiences. Whether you're in marketing or love travel, this episode is packed with inspiration and ac...
2024-05-3127 min
BRANDEDEP 73: Patrick McBride, Beyond Identity - 'The Product-Led Playbook'Join us in this episode of TOP CMO as Ben Kaplan sits down with Patrick McBride, the former Chief Marketing Officer at Beyond Identity. Delve into the dynamic world of cybersecurity and discover how Beyond Identity is leveraging product-led growth to drive demand and differentiate in a crowded market. Patrick shares his expertise on blending marketing with product innovation, the importance of creating a seamless customer experience, and the role of mandates and external forces in shaping cybersecurity strategies. Whether you're a seasoned marketer or new to the field, this episode offers valuable lessons on the evolving role of...
2024-05-2430 min
BRANDEDEP 71: Kiran Smith, Butcherbox- 'From Gadgets to Gourmet'Join host Ben Kaplan on TOP CMO as he chats with Kiran Smith, Former CMO of ButcherBox. Kiran shares her journey from iRobot and Brookstone to ButcherBox, revealing how she uses affiliate marketing to drive growth and authenticity. Learn about the evolving role of CMOs, the importance of data-driven decisions, and how to align agency goals with company success. This episode is packed with actionable insights and inspiring stories for marketing leaders and enthusiasts alike.
2024-05-1735 min
We Are San FranciscoEP 17: Meet The Candidates: Brooke Jenkins | We Are San FranciscoJoin us on "WE Are San Francisco" for a conversation with District Attorney Brooke Jenkins. In this episode, host Ben Kaplan explores the significant reforms and challenges Brooke has navigated in her tenure, from public safety initiatives to tackling drug-related crimes in the heart of the city. Discover the balance of enforcing law and fostering community relations as we dive into the complexities of managing justice in one of America’s most iconic cities. Tune in to gain unique insights into the legal dynamics and leadership that shape San Francisco.
2024-05-101h 01
BRANDEDEP 68: Ed Breault, Malbek - 'Innovate or Stagnate'In this episode of TOP CMO, host Ben Kaplan speaks with Ed Breault, the Chief Marketing Officer at Malbek, a company specializing in Contract Lifecycle Management Solutions. With over two decades of experience in marketing, data analytics, and change management, Ed shares his journey from the aviation industry to the legal tech sector, focusing on the intricacies of selling innovative technologies to traditionally conservative markets. The episode delves into the critical aspects of sales psychology, the importance of understanding customer psychographics, and how marketers can effectively transition industries while leveraging technology to tackle unsexy problems.
2024-05-0331 min
We Are San FranciscoEP 16: Chesa Boudin | We Are San FranciscoIn this episode host Ben Kaplan sits down with Chesa Boudin, former San Francisco district attorney and the new founding executive director of UC Berkeley's Criminal Law and Justice Center. They dive into the pressing issues that define urban public safety, from the entanglements of homelessness to the complexities of judicial reform in the city. Chesa shares his candid insights on the systemic failures at City Hall to address visible problems on the streets of San Francisco, despite the allocation of substantial funds meant to combat homelessness. The discussion also touches on the broader implications of local judicial decisions...
2024-04-2644 min
BRANDEDEP 67: Jenna Lebel, Liberty Mutual Insurance - 'From Emus to Impact'On this episode of TOP CMO, Ben Kaplan sits down with Jenna Lebel, the dynamic Chief Marketing Officer at Liberty Mutual. Dive into a discussion that explores the impactful blend of humor and brand strategy in the insurance industry—a sector where standing out is key. Jenna shares her insights on making Liberty Mutual not just seen but memorable, leveraging characters like Limu Emu and Doug to carve a unique identity in a crowded market. Discover how Liberty Mutual keeps its brand top-of-mind through innovative marketing strategies and humorous campaigns that resonate with consumers across various demographics. Don’t miss...
2024-04-2632 min
BRANDEDEP 66: Mandeep Khera, SecureAuth - 'From Contact to Contract'In this episode of TOP CMO, host Ben Kaplan sits down with Mandeep Khera, the Chief Marketing Officer of SecureAuth, to explore the shifting dynamics of the buyer's journey in the digital age. Mandeep discusses how today’s buyers are increasingly well-informed and often make decisions long before they engage with sales teams. Learn how SecureAuth leverages this trend by tailoring marketing strategies that meet informed buyers where they are, emphasizing the importance of accurate and accessible information. Mandeep also sheds light on the evolving role of CMOs in shaping business strategy and the impact of AI and personalization on...
2024-04-1923 min
We Are San FranciscoEP 15: Meet The Candidates: Catherine Stefani | We Are San FranciscoIn this episode, Ben Kaplan sits down with Catherine Stefani, the District 2 Supervisor of San Francisco, for a candid discussion on her aspirations, her tenure, and the pressing issues facing the city. As Stefani shares her insights, we delve into the heart of San Francisco's political landscape, examining the roles of public safety, housing, and education in shaping the future. A staunch advocate for law enforcement and public service, she outlines her strategies for enhancing safety and fostering community trust. The conversation also explores Stefani's legislative efforts to combat corruption and improve city governance, highlighting her dedication to transparency...
2024-04-0549 min
BRANDEDEP 64: Carolyn Dawkins, David Yurman- 'Artistry in Branding'In this episode of TOP CMO, host Ben Kaplan talks with Carolyn Dawkins, CMO at David Yurman, about the luxury brand's marketing strategies. Dawkins discusses the balance between maintaining brand consistency and injecting creativity to keep the brand relevant and appealing. She highlights the importance of David Yurman's artistic heritage in its marketing efforts and how the brand distinguishes itself in the luxury jewellery market.
2024-04-0529 min
BRANDEDEP 63: Emily Ketchen, Lenovo- 'Customer-First Strategy Shift'In this TOP CMO episode, host Ben Kaplan dives into the marketing transformation journey at Lenovo with CMO Emily Ketchen. Emily, with her experience at tech giants like Dell and HP, discusses shifting Lenovo's marketing from product-centric to customer-centric and digital-first. She covers the challenges and strategies of this transformation, emphasizing the importance of customer insights and the integration of generative AI in marketing. This episode provides valuable perspectives for those interested in marketing innovations and the practical aspects of leading change in a tech-focused environment. Tune in for actionable insights into modernizing marketing practices in the tech industry.
2024-03-2937 min
We Are San FranciscoEp 14: Meet the Candidates: Ahsha Safai | We Are San FranciscoThe second episode of the 'Meet The Candidates' series features Ahsha Safai, a current member of the San Francisco Board of Supervisors, as he discusses his background, career in city government, and mayoral candidacy with host Ben Kaplan.
Born in Iran and raised in the United States, Safai provides insights into his journey from an immigrant family to a position of leadership in San Francisco. He outlines his work with the Board of Supervisors, focusing on his contributions to city planning, housing, and labor rights.
2024-03-281h 17
BRANDEDEP 62: Khalid El Khatib, Stack Overflow- 'Tech Leadership Transformed'In this episode of TOP CMO, host Ben Kaplan engages with Khalid El-Khatib, former CMO of Stack Overflow, to unravel the evolving role of a CMO in today’s tech-driven and rapidly changing business landscape. El-Khatib shares deep insights into how marketing leaders must extend their partnerships beyond traditional boundaries, embracing collaboration with finance, HR, and other departments to drive company growth and navigate through challenges such as the pandemic and economic shifts. With over five years at Stack Overflow, El-Khatib discusses the company’s transformation and the impact of generative AI on marketing strategies and product deve...
2024-03-2233 min
BRANDEDEP 61: Michelle Peterson, Kendra Scott- 'Crafting Connections'In this episode of TOP CMO, Ben Kaplan engages with Michelle Peterson, CMO of Kendra Scott, discussing the brand's commitment to connection, purpose, and innovation in the jewelry industry. Discover how Kendra Scott thrives beyond transactions, emphasizing philanthropy and community engagement, and how Michelle's leadership is steering the brand towards sustainable marketing strategies. Learn about the challenges of balancing founder vision with brand evolution and the role of social media in driving brand awareness. Dive into a conversation that melds strategic marketing with genuine brand storytelling, offering insights into creating a lasting impact in the consumer's heart and mind.
2024-03-1539 min
We Are San FranciscoEp 13: Meet the Candidates: Daniel Lurie | We Are San FranciscoIn the first episode of We Are San Francisco's special 'Meet The Candidates' series host Ben Kaplan delves into the city's political landscape with mayoral candidate Daniel Lurie. Known for his philanthropic leadership at Tipping Point Community and his ties to the Levi Strauss family, Lurie discusses his motivations for running for mayor, emphasizing his concern for the city's direction and his desire for a San Francisco that maintains its pride and integrity for future generations.
2024-03-0847 min
BRANDEDEP 58: Jay Livingston, Shake Shack - 'Marketing Meets Menu'In this episode of "TOP CMO", host Ben Kaplan sits down with Jay Livingston, the Chief Marketing Officer of Shake Shack. Livingston shares perspectives on integrating marketing with product development, his journey across different industries, and the art of storytelling in marketing. The conversation delves into Shake Shack's innovative strategies, like their approach to menu item rollouts, including the famed hot chicken sandwich and unique collaborations. Livingston's diverse background, from banking to his time at Bark, adds layers of depth to the discussion, offering a multifaceted view of marketing in the fast-casual dining sector. Tune in to explore how...
2024-02-2342 min
We Are San FranciscoEp 12: 'Shaping Urban Policy' with Todd David | We Are San FranciscoIn this episode of "We Are San Francisco," host Ben Kaplan dives into an interesting conversation with Todd David, a prominent figure in San Francisco's political landscape. Todd's journey from a concerned parent to a key player in local politics showcases the power of grassroots activism and the impact of community involvement. The episode delves into the complexities of San Francisco's political culture, addressing pressing issues like housing, transportation, public safety, and the intricacies of local elections. Engaging and thought-provoking, this episode sheds light on the potential for positive change in San Francisco and the role every citizen can...
2024-02-2347 min
BRANDEDEP 56: Jessica Gilmartin, Calendly- 'Redefining Team Dynamics'In this episode of TOP CMO, join host Ben Kaplan as he engages in a riveting conversation with Jessica Gilmartin, the Chief Marketing Officer of Calendly. Dive into the world of strategic marketing as they explore how breaking down silos, fostering a culture of teamwork, and setting high standards are pivotal in the ever-changing marketing landscape. Jessica shares her invaluable experiences from working with leading companies like Asana, Google, and Dell, offering a unique perspective on harnessing the power of AI and technology to reshape marketing strategies. Whether you're a marketing professional, a business leader, or someone fascinated by...
2024-01-1934 min
We Are San FranciscoEp 10: 'Uplifting Small Business' with Katy Tang, Teddy Kramer and Ben Bleiman | We Are San FranciscoDiscover the heartbeat of San Francisco's entrepreneurial spirit in this electrifying episode of 'We Are San Francisco.' Join our live panel of city's trailblazers - Katy Tang, Ben Bleiman, Ben Kaplan and Teddy Kramer - as they unravel the challenges and triumphs of small business in the iconic city. From pandemic struggles to bureaucratic navigation, get an insider's view on what it takes to keep SF's business scene vibrant and innovative. If you're passionate about business, community, and the future of San Francisco, this episode is a must-listen!
2024-01-151h 03
BRANDEDEP 55: Bruno Trimouille, Litera - 'Breaking Boundaries'In this insightful episode of "Top CMO," host Ben Kaplan sits down with Bruno Trimouille, the Chief Marketing Officer of Litera, a software company catering to the legal industry. With over 25 years of experience in software, Bruno shares his journey of transforming marketing strategies in a traditionally conservative field. He discusses the pivotal role of event marketing in the legal sector, the innovative use of digital campaigns, and the importance of leveraging technology, including the potential of AI, to revolutionize the legal industry's approach to marketing. This episode offers a deep dive into the challenges and opportunities of marketing...
2024-01-1227 min
We Are San FranciscoEp 9: 'Reversing City Dysfunction' with Myrna Melgar | We Are San FranciscoJoin host Ben Kaplan in this episode of 'We Are San Francisco' featuring Myrna Melgar, a dedicated member of the San Francisco Board of Supervisors representing District 7. This episode delves into the nuances of urban planning and governance in one of America's most dynamic cities. Myrna, with her hands-on experience in city policy, discusses the unique challenges and opportunities in District 7, from tackling the housing crisis to enhancing public infrastructure. Her insights offer a realistic look at the efforts and complexities involved in making San Francisco a more livable and equitable city for all. Tune in to hear a...
2024-01-0552 min
BRANDEDEP 54: Alice Milligan, Morgan Stanley - 'Trading Traditions for Trends'In this episode of TOP CMO, host Ben Kaplan engages in a compelling conversation with Alice Milligan, the Chief Marketing Officer at Morgan Stanley. Alice shares her journey in transforming the brand image of this renowned financial services giant, emphasizing democratization and accessibility. The episode delves into Morgan Stanley's strategic shift to connect with a broader audience, including younger investors and diverse groups. Alice discusses the challenges and successes of rebranding an iconic firm, and the importance of integrating new media and innovative marketing techniques. The episode provides valuable insights for marketing professionals and business...
2024-01-0538 min
We Are San FranciscoEp 8: 'Unleashing Local Commerce' with Rodney Fong | We Are San FranciscoIn this episode of "We Are San Francisco," host Ben Kaplan engages with Rodney Fong, a fourth-generation San Franciscan and President and CEO of the San Francisco Chamber of Commerce. Rodney offers a unique perspective on the city's business and planning landscape, combining historical insight with forward-thinking vision. The discussion covers efforts to revitalize downtown and foster community spirit, providing a deep dive into San Francisco's past and future. This episode inspires listeners to actively participate in shaping a vibrant and inclusive city, exploring the heart of San Francisco's ongoing evolution.
2023-12-2943 min
BRANDEDEP 53: Ashish Kuthiala, Traceable - 'From Obscure to Omnipresent'In this episode of "TOP CMO," host Ben Kaplan engages in a dynamic conversation with Ashish Kuthiala, the Chief Marketing Officer at Traceable AI. They delve into the evolving role of a CMO in a rapidly growing tech startup, focusing on the unique challenges and strategies involved in building brand awareness in the competitive field of API cybersecurity. Ashish shares his journey of transitioning Traceable AI from a little-known entity to a prominent player in the cybersecurity realm, a process he likens to 'escaping gravity'. The episode offers insights into effective marketing tactics, the importance of educating the market...
2023-12-2934 min
We Are San FranciscoEp 7: 'Building Movements' with Lily Ho | We Are San FranciscoIn this episode of "We Are San Francisco," host Ben Kaplan sits down with Lily Ho, a dynamic force in the community and a key figure in the historic recall of three members of the San Francisco Board of Education. Dive into a tale of grassroots activism, as Lily shares her journey from observing the impact of school closures on vulnerable youth to spearheading a citywide movement for change. This episode unveils the intricate tapestry of community mobilization, revealing how ordinary residents transformed their frustration into a powerful campaign for educational reform and civic engagement. Discover the role of...
2023-12-1950 min
BRANDEDEP 51: Betsey Chung, TD Bank- 'Heart Meets Finance'In this "Top CMO" episode, host Ben Kaplan interviews Betsey Chung, TD Bank's Global CMO. Betsey shares her transition from finance to marketing, focusing on a data-driven, human-centric strategy. She discusses marketing's balanced scorecard approach, integrating financial metrics with customer and employee engagement. The episode highlights the importance of adapting marketing strategies to cultural differences in various markets. It provides insights into creating a culture that values customer and employee relationships in the financial sector.#topcmo #marketing #marketingleadership #marketinginnovation #TDbank
2023-12-1537 min
We Are San FranciscoEp 6: 'Staffing Police' with Matt Dorsey | We Are San FranciscoIn this episode of "We Are San Francisco," host Ben Kaplan interviews Supervisor Matt Dorsey about the city's police staffing crisis. Dorsey proposes the Police Full Staffing Act, a charter amendment aimed at establishing minimum staffing levels and creating a police recruiting fund. The discussion centers on the necessity of a fully staffed police department for law enforcement and community safety. Dorsey, who has a background in law and police communications, combines professional insight with personal experiences, including his battles with substance abuse and being HIV-positive, to emphasize the importance of addressing San Francisco's public safety issues. The episode...
2023-12-1256 min
BRANDEDEP 48: Melissa Grady Dias, Cadillac- 'Boldness in Branding'In the latest episode of "TOP CMO," host Ben Kaplan sits down with Melissa Grady Dias, the Global Chief Marketing Officer at Cadillac, to delve into the dynamic world of automotive marketing and the unique strategies behind one of America's most iconic luxury automobile brands. This episode offers a fascinating look into how Cadillac, a brand synonymous with success and luxury, is navigating the evolving landscape of consumer preferences and digital marketing.#TOPCMO #Cadillac #MarketingInnovation #LuxuryAutomobiles #Podcast #marketing
2023-11-1736 min
BRANDEDEP 43: Chris Koehler, Box - 'Lead, Learn, Evolve'In this compelling episode, host Ben Kaplan sits down with Chris Koehler, the Chief Marketing Officer at Box Inc., to unpack the secrets behind his customer-centric approach to marketing. Chris shares his unconventional journey to becoming a CMO and how it has informed his strategies for achieving customer success at Box Inc.The conversation takes a deep dive into the transformative power of "raising your hand" in the professional world. Both Chris and Ben advocate for this proactive approach, emphasizing how it can lead to unexpected opportunities and constructive feedback.But that's not all. The...
2023-10-0634 min
We Are San FranciscoEp 5: 'Elevating Asian Issues' with Forrest Liu | We Are San FranciscoIn this must-listen episode, Forrest Liu and Ben Kaplan take you on an emotional and inspiring journey from being an "accidental activist" to a community leader fighting for justice in San Francisco's Asian community. Discover how one man's personal experience ignited a city-wide movement, and how you, too, can make a difference. Tune in to hear candid conversations about collective action, the future of San Francisco, and the power of showing up.
2023-09-2737 min
We Are San FranciscoEp 4: 'Rethinking City Planning' with Rachael Tanner | We Are San FranciscoIn this episode of the "We Are San Francisco" podcast, join us as Rachael Tanner, the president of the San Francisco Planning Commission and Ben Kaplan delve deep into the intricate plans shaping the city's future. From the accessible roadmap for downtown San Francisco, spearheaded by Mayor Breed, to the challenges and opportunities of a post-pandemic world, Tanner sheds light on the city's strategic vision. Discover the importance of a vibrant downtown, not just as an economic hub but as the heart and soul of San Francisco. Ben Kaplan steers the conversation towards the nuances of area-specific plans, emphasizing...
2023-08-1551 min
We Are San FranciscoEp 3: 'Fixing City Government' with Kanishka Cheng | We Are San FranciscoHost Ben Kaplan interviews Kanishka Cheng, founder and executive director of Together SF, a non-profit tackling San Francisco's pressing issues such as the drug crisis, homelessness, and crime. Backed by venture capitalist Michael Moritz, Cheng uses her extensive experience in city government, including roles in the mayor's office and various agencies, to drive impactful change. The episode explores strategies to combat the fentanyl epidemic and improve the efficiency of city government, offering a hopeful perspective on the future of San Francisco.
2023-07-0454 min
We Are San FranciscoEp 2: 'Making Change Happen' with Chris Larsen | We Are San FranciscoIn this in-depth conversation, host Ben Kaplan is joined by Chris Larsen, the billionaire co-founder of Ripple and renowned San Francisco philanthropist. They delve into the challenges that San Francisco faces, as well as the potential solutions that could bring about transformative change in the city.
Larsen, known for his passion for the city and significant contributions to its development, shares his journey from implementing a camera network to tackle crime, to supporting local businesses and sponsoring police recruitment campaigns. Kaplan and Larsen scrutinize the city's image in media and politics, affirming its status as a global...
2023-06-1937 min
We Are San FranciscoEp 1: 'Solving Housing' with Sam Moss | We Are San FranciscoIn this episode of "We Are San Francisco," host Ben Kaplan invites Sam Moss, Executive Director of Mission Housing Development Corporation, to decode the complex housing crisis in San Francisco. From zoning laws to political will, Sam Moss presents a unique perspective on the city's housing woes and potential solutions. Discover the untold story of the city's housing landscape, the human costs involved, and whether the key to change lies within San Francisco itself or beyond its boundaries at the state level. Tune in for an enlightening discussion on how to make housing affordable and accessible in San Francisco.
2023-06-1827 min
BRANDEDEP 32: Kristi Melani, Telesign - 'Leadership Unleashed'In this insightful episode, we join Kristi Melani, CMO of TeleSign, as she discusses her journey of scaling a lean marketing team into a vibrant unit of 60 members. Melani shares her strategy of establishing clear roles, recruiting function leaders, and developing 'charters' for better team collaboration and role clarity.Host Ben Kaplan and Melani discuss the importance of clear responsibilities, accountability, and understanding the 'why' behind tasks. They delve into the challenge of balancing role clarity with initiative, and the necessity of strong inter-departmental relationships.Melani reveals her dual-track approach to building a robust marketing...
2023-06-0939 min
BRANDED*BONUS* Best Of: 'Shaping The Next Generation of Leaders' | Insights from TOP Chief Marketing OfficersIn this episode, join Ben Kaplan as he discusses the future of marketing with leading industry professionals - Margaret Jobling from Natwest Group, David Siegel of Meetup, Julia Goldin from LEGO, John Sheldon of Smile Direct Club, Lou Barber from DHL, and Alyson Griffin of State Farm amongst many others. They explore evolving marketing strategies, the balance of data and creativity, and the role of innovation in today's competitive landscape. A must-listen for anyone eager to understand the changing face of marketing.
2023-05-2639 min
BRANDEDEP 28: John Sheldon, Smile Direct Club - 'Marketing Disruption Unleashed'In this episode, Ben Kaplan interviews John Sheldon, CMO of Smile Direct Club, about the challenges of disrupting traditional orthodontics and evolving their brand positioning. Sheldon shares insights on educating customers about teledentistry, establishing credibility, and offering various treatment options. He also discusses the importance of CRM, matching messaging to the customer journey, and their shift towards becoming the "inevitable leader" in teeth straightening. As the company grows, they're focusing on technological benefits and expanding product offerings. Sheldon also touches on performance marketing, increasing unaided brand awareness, and their new Care Plus service model. Additionally, he offers recommendations for...
2023-04-2833 min
BRANDEDEP 24: Francesco Lagutaine, M&T Bank - 'Building Trust: Marketing Through Community Connections'In this engaging episode, Francesco Lagutaine and Ben Kaplan delve into the essential aspects of successful marketing. They explore the importance of understanding and communicating your brand's core values while staying true to your marketing DNA. The conversation highlights the significance of building trust with your audience and the role of becoming an authentic part of the communities you aim to reach.Don't forget our socials: https://www.tiktok.com/@topcmohttps://twitter.com/TOP_CMO_podcasthttps://www.instagram.com/topcmo/
2023-03-3137 min
BRANDEDEP 21: Neil Dowling, Rightpoint - 'Challenger Marketing: How Scarcity Tactics Drive Results'In this episode of TOP CMO, we are joined by Neil Dowling, CMO of Rightpoint, a digital consultancy and part of the GenPact family, a professional services firm with over 129,000 employees. Neil brings with him a wealth of experience, having worked in senior marketing positions at renowned companies such as Cognizant and Fujitsu. Neil is no stranger to tight budgets and understands the importance of balancing long term and short term goals while leveraging the power of storytelling. In this conversation, Neil shares his insights on how to develop a balanced vision that incorporates both short and long term...
2023-03-0330 min
BRANDEDEP 20: Vince Venditti, American Residential Services - 'Embracing Experimentation and Failure'Join Ben Kaplan as he sits down with Vince Venditti, CMO at American Residential Services, to discuss the unconventional approach to marketing success. According to Vince, perfectionism can actually hinder progress and growth in the industry. To be a truly innovative marketer, you have to be willing to take risks and embrace failure. But it's not just about experimentation, it's about challenging your assumptions, remaining curious, and fostering a culture of authenticity and vulnerability.In this episode, Vince shares his insights on how to become a successful CMO, highlighting the importance of trust and transparency in the...
2023-02-2535 min
BRANDEDEP 19: Diana Massaro, Skyhigh Security - 'Fearless Potential'Join us in this week's episode of our Marketing podcast as we sit down with Diana Massaro, CMO of Sky High Security. Diana shares her insights on fearlessness in the business world and the importance of understanding the industry you're in. She emphasizes the significance of being selective in hiring and creating a strong team culture. Diana also stresses the importance of aligning your marketing objectives with your revenue objectives to achieve great business success. Don't miss this inspiring and informative episode, hosted by Ben Kaplan, as we delve into what it takes to be a top CMO. Tune...
2023-02-1033 min
BRANDEDEP 16: Greg Hoffman, NIKE - 'Marketing with Emotion'In this episode of Top CMO, host Ben Kaplan sits down with former CMO of Nike, Greg Hoffman, to discuss his new book "Emotion by Design" and how it relates to creating an emotional connection with your audience, utilizing empathy, and creating authentic and memorable moments and movements with your brand. This is a must-listen episode for marketers looking to elevate their brand and learn from a seasoned industry leader and a fresh perspective on emotional branding.Don't forget to check out our socials:https://www.tiktok.com/@topcmohttps://twitter.com/TOP...
2023-01-1257 min
BRANDEDEP 3 : Louise Barber, DHLIn this episode, Ben chats with Louise Barber of DHL supply chain — she’s the expert marketer who learned how to deploy the power of customer-centered marketing in the "unsexy" turned "sexy" logistics industry. Louise covers the importance of truly listening to your customer as a marketing input, building bridges between sales and marketing, and the role of having the right talent in a marketing organization structure.Ben and Louise also talk about how her marketing focus shifted over the course of pandemic and marketing lessons to be learned for others in highly affected industries such as logi...
2022-03-2230 min
BRANDEDEP 2 : Andy Cunningham, AppleIn this episode, Ben chats with Andy Cunningham of Cunningham Collective — she's the marketing and brand strategist who helped Steve Jobs launch the original Apple Macintosh. She’s also the author of Get to AHA!: Discover Your Positioning DNA and Dominate Your Competition.Andy covers the genius of Steve Jobs, how to work with a marketing-driven CEO, and Apple's unique marketing approach including how we can learn from it.Ben and Andy also talk about the importance of brand positioning and the three different types of companies -- mothers, mechanics and missionaries -- and how this...
2022-03-2223 min
BRANDEDEP 1 : Gene Foca, Getty ImagesIn this episode, Ben is chatting with Gene Foca, CMO of Getty Images — that’s the multi-billion dollar visual image company that helps media outlets, creatives, and corporations access more than 400 million pieces of visual content.Gene covers his approach to marketing, how his time in Amazon influenced his approach in managing teams and his vision on the value that Getty offers.Ben and Gene talks the importance of identifying customers with the biggest growth potential and deploy an enterprise sales and marketing strategy to size up the relationship.For more TOP CMO episodes, don’t forg...
2022-03-2142 minBRANDEDWelcome to TOP CMOTOP CMO features interviews with Chief Marketing Officers of some of the world’s biggest brands, fastest growing companies, and most disruptive startups. Hosted by Ben Kaplan, whose TOP agency works with many of the world’s top marketing leaders, the TOP CMO podcast reveals the surprising stories and data-driven decision-making behind some of the year’s most high profile, groundbreaking, and world-changing campaigns.
2022-02-0101 min
Convince MeBad Movies: Ben Kaplan Is Ready To Get StuffedConvince Me joins Boardwalk Audio! Yay!! To celebrate the occasion we’re joined by comedian, actor, filmaker, and handsome devil Ben Kaplan (@TheBenKaplan) who tries to get the Convince Me boyz to give bad movies a chance. We take a critical look at such cinematic garbage as The Room, Transformers, the cult classic ThanksKilling and so much more. Geoff shows off his vocabulary, Ben discusses his favorite kind of gum, and Thayer needs friends. We close things out with the return of the Dolphin Chamber [cue dolphin noise] with a product pitch that may have you calling the cops. If...
2017-08-1755 min