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Ben Murray

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SaaS Metrics School
SaaS Metrics SchoolAre AI Companies Out Funding Pure-Play SaaS?Is the AI funding boom overshadowing traditional SaaS? In episode #306, Ben Murray shares fresh fundraising data from over 8,000 tracked funding events to see how AI-native companies compare to pure-play SaaS in investor activity. Analyzing the first week of August, Ben breaks down the percentage of companies that are AI-first and how many SaaS products now include AI features or LLM integrations. If you’re a SaaS operator, founder, or investor, this is a quick pulse check on where capital is flowing — and what it might mean for your valuation and fundraising strategy. 🧠 What You’ll Learn
2025-08-1402 minThe SaaS CFO
The SaaS CFOBuilding Enterprise-Grade AI: Lessons from Snorkel AI’s Fundraising and ExpansionWelcome to The SaaS CFO Podcast! In this episode, host Ben Murray sits down with Braden Hancock, co-founder of Snorkel AI, to explore the journey of turning an academic research project at Stanford into one of today’s leading AI data platforms. Braden shares the origins of Snorkel, how it grew from a PhD initiative to a company helping some of the world’s largest enterprises tackle their toughest data labeling and AI evaluation challenges, and why good data remains the “secret sauce” behind successful AI.  We’ll dive into how Snorkel’s platform has enabled organizations—from major bank...
2025-08-1421 minSaaS Metrics School
SaaS Metrics SchoolTop SaaS Metrics When Scaling to $1M ARRWhat SaaS metrics and financial metrics really matter when you’re scaling toward your first $1 million in ARR? In episode #305, Ben Murray breaks down the essential numbers to track using his Five Pillar SaaS Metrics Framework. From building a strong accounting foundation to tracking investor metrics like retention, bookings, and gross profit, this episode gives you the tools to set your business model up for scale and eventual company valuation growth. Whether you’re a founder, CFO, or finance lead, you’ll learn how to implement the right KPIs before you cross the $1M mark, so you can co...
2025-08-1204 minSaaS Metrics School
SaaS Metrics SchoolThe Top 3 SaaS Metrics That Drive Your SaaS ValuationWhat SaaS metrics actually move the needle on your company valuation? In episode #304, Ben Murray shares his “Power 3” SaaS metrics — the three investor metrics that consistently signal scalable growth and increase SaaS valuations. While many articles list “top metrics” without context, these three have proven to be the most impactful in boardrooms, investor meetings, and due diligence. If you want to attract investors, strengthen your business model, and maximize your valuation, start by mastering these three metrics. What You’ll Learn: Gross Profit Why high gross profit (80%+ for pure-play SaaS) is a foundation for growth. How...
2025-08-0804 minThe SaaS CFO
The SaaS CFOMomants Raises €1M to Improve the Event Ticketing ExperienceIn this episode of The SaaS CFO Podcast, host Ben Murray welcomes Jan Willem Van der Meer, co-founder and Chief Strategy Officer at Momants. Jan Willem shares his entrepreneurial journey, starting from building one of Europe’s major ticketing companies to launching Momants, an AI-powered platform designed to transform the events industry.  Discover how Momants is tackling the challenges of personalization and efficiency in event ticketing. Jan Willem explains how their solution integrates with existing ticketing systems to automate support, increase conversion, and create tailored marketing experiences for everything from festivals and concerts to museums and amusement par...
2025-08-0726 minSaaS Metrics School
SaaS Metrics SchoolHow to Code Executive Expenses in Your SaaS P&L for Accurate MetricsAccurate expense coding is critical to building a clean SaaS P&L that drives investor confidence, valuation discussions, and clarity in internal metrics. In episode #303, Ben Murray explains exactly where SaaS operators should code executive-level expenses (CMO, CRO, VP of Services, CFO, etc.) and why coding accuracy is a non-negotiable for both SaaS metrics and investor metrics. Ben also highlights the common mistake of letting G&A become a dumping ground, which can distort key financial metrics, including your gross profit margin, OpEx profile, and overall SaaS valuation. What You’ll Learn: Where to co...
2025-08-0503 minThe SaaS CFO
The SaaS CFOFisent Raises $2M to Help Enterprises Automate Repetitive Human-Dependent TasksWelcome to another episode of The SaaS CFO Podcast! Today, host Ben Murray sits down with Adrian Murray, founder and CEO of Fisent Technologies—a Toronto-based, SaaS company that's making waves in the enterprise automation space. With a background in banking technology, consulting, and a previous ed tech startup, Adrian shares his fascinating entrepreneurial journey and reveals how Fisent pivoted from its original KYC-focused product to its flagship BizAI solution, thanks in part to the rise of generative AI models like OpenAI's GPT, Google's Gemini, and others.   In this conversation, Adrian discusses the complexities of automating content proce...
2025-07-3122 minSaaS Metrics School
SaaS Metrics SchoolHow to Align ARR Growth with Sales & Marketing SpendYou’ve added new ARR—but are you spending too much to get it? In episode #302, Ben Murray walks through two practical ways to align your ARR growth with your sales and marketing spend. If you're unsure whether you're underinvesting, overspending, or just inefficient, this episode will help you benchmark your GTM motion using real data and operator-friendly metrics.  What You’ll Learn Two ways to triangulate S&M spend relative to ARR OpEx profile: Sales & Marketing spend as a % of revenue Cost of ARR: Spend required to acquire $1 of net new ARR Why relying on benchma...
2025-07-3002 minSaaS Metrics School
SaaS Metrics SchoolIs Revenue Recognition Messing Up Your Retention Numbers?Does your retention data feel off—or even meaningless—because of catch-up invoices, credit notes, or daily revenue recognition? In episode #301, Ben Murray explains how proper revenue recognition practices can sometimes interfere with clear retention reporting and what SaaS operators can do about it. Learn how to build a pro forma MRR schedule that strips out accounting noise and gives you clean, consistent retention metrics you can actually rely on. What You’ll Learn Why revenue recognition can distort retention metrics, even if your accounting is correct The difference between GAAP-based MRR and a pro fo...
2025-07-2903 minSaaS Metrics School
SaaS Metrics SchoolRPO Explained: The Overlooked SaaS Metric That Signals GrowthRPO—Remaining Performance Obligations—might not be a term you hear often in private SaaS, but public companies are required to disclose it, and it’s becoming a critical forward-looking metric. In episode #300, Ben Murray breaks down the RPO concept, how it's calculated, and why it matters in understanding your future revenue. Whether you’re preparing for due diligence or just want a stronger grip on your revenue story, understanding RPO can give you an edge. What You’ll Learn What “Remaining Performance Obligations (RPO)” means in SaaS How RPO connects to deferred re...
2025-07-2303 minSaaS Metrics School
SaaS Metrics SchoolHow SaaS Companies Turn Usage Revenue into ARRHow do usage-based SaaS companies convert transactional or variable revenue into Annual Recurring Revenue (ARR)? Episode #299 gives you a practical framework for presenting usage-based ARR to your Board, investors, and internal teams with clarity and confidence. After manually reviewing hundreds of public filings and investor materials, Ben Murray breaks down the real-world methods used by companies like Confluent and Datadog to turn usage into ARR. What You’ll Learn The most common method for usage-based ARR The second most common method How these methods compare to traditional MRR x 12 fo...
2025-07-1804 minSaaS Metrics School
SaaS Metrics SchoolWant a Private Equity Exit? Start Tracking This MetricIn episode #298 of SaaS Metrics School, Ben Murray dives deep into one of his favorite metrics: ROSE – Return on SaaS Employees. If you’re aiming to build a durable SaaS business or position your company for a private equity exit, this episode is a must-listen. Ben explains why ROSE is far more insightful than traditional Revenue per FTE and how it helps evaluate organizational efficiency by factoring in the actual investment made in your people—including fully burdened employee and contractor costs. 🔍 What You'll Learn: What the ROSE metric is and how to calculate...
2025-07-1604 minSaaS Metrics School
SaaS Metrics SchoolHow to Handle Reactivation MRR in GRR vs NRRIn episode #297, Ben Murray tackles a common SaaS metrics question: How should reactivations be treated when calculating gross and net revenue retention (GRR & NRR)? Key takeaways: Reactivated customers (e.g., those who churned quickly but later update payment info) should not be included in new revenue — doing so skews CAC and CAC payback metrics. Gross Revenue Retention (GRR) only accounts for contraction and churn — reactivations don’t belong here. Net Revenue Retention (NRR) is where reactivations should be recorded — they’re essentially recovered revenue from existing customers. SaaS companies with high...
2025-07-1202 minSaaS Metrics School
SaaS Metrics SchoolThis Public Company Restated Its Headline ARR NumberHave you ever seen a public company restate its ARR? In episode #296, Ben Murray dives into a real-world example from the London Stock Exchange—Celebrus Technologies—and unpacks why and how they updated their Annual Recurring Revenue (ARR) definition. Key Highlights: Financial restatements ≠ just GAAP: ARR, a non-GAAP metric, is increasingly being scrutinized as pricing and revenue models evolve. Case Study: Celebrus Technologies Old ARR definition: Included license revenue, cloud, support & maintenance, third-party software licenses, and project revenue (i.e. services). New ARR definition: Focuses solely on Celebrus software licens...
2025-07-1004 minSaaS Metrics School
SaaS Metrics SchoolBenchmarking Your CAC Payback: How Do You Compare to Top SaaS Performers?In episode #295 of SaaS Metrics School, Ben Murray breaks down how to benchmark your CAC Payback Period accurately—and why generic social media posts can lead you astray. Too many founders rely on simplified benchmark numbers, such as “12 months or less is good,” without understanding the nuances behind the data. Ben explains why ACV segmentation is critical, how top-quartile companies perform across different contract sizes, and where you can obtain customized benchmarks for your SaaS business. Key topics include: Why aggregate CAC Payback benchmarks are dangerous to follow blindly How CAC Payback...
2025-07-0704 minSaaS Metrics School
SaaS Metrics SchoolAdapting CAC Payback Period for Usage-Based SaaS ModelsIn episode #294 of SaaS Metrics School, Ben Murray dives into one of the most important metrics for SaaS operators and investors: CAC Payback Period—with a focus on adapting it for usage-based pricing models. Whether you’re B2B, B2C, or AI-focused, CAC Payback is a must-have metric when you're investing heavily in go-to-market strategies. But how do you accurately calculate it when your business has subscription + usage revenue? Ben walks through: The standard CAC Payback formula and why it matters How to define "customer" accurately to calculate CAC Ho...
2025-07-0504 minThe SaaS CFO
The SaaS CFOKovr Raises $3.6M to Automate Cyber Compliance with AIWelcome back to The SaaS CFO Podcast! In this episode, host Ben Murray sits down with Andrew Black, CEO of Kovr, and Sri Iyer, the company’s founder and CTO. Kovr is shaking up the world of cybersecurity compliance, helping organizations dramatically speed up the process of achieving certifications like FedRAMP, HIPAA, and others—using the latest breakthroughs in generative AI.  Andrew and Sri bring fascinating perspectives, drawing from deep experience in tech, government, and startups, including previous roles at Amazon Web Services, PwC, Lockheed, and Gartner. They talk about the pain points that tech companies and gover...
2025-07-0333 minSaaS Metrics School
SaaS Metrics SchoolShould You Target 80% Gross Profit in SaaS? Let’s Break It DownGross profit is a core metric in SaaS—and 80% is the benchmark often thrown around. But is that still realistic in today’s landscape? In episode #292 of SaaS Metric School, Ben Murray walks through real benchmarking data from Ray Rike’s benchmarks at Benchmarkit.ai and explains how gross profit should evolve as your business scales. He also dives into how to set up your SaaS P&L correctly and what to include in COGS vs. OpEx. What You’ll Learn: What gross profit benchmarks actually look like today What is our north star GP...
2025-06-2703 minSaaS Metrics School
SaaS Metrics SchoolHow Much Should You Invest in Sales and Marketing This Year?In episode #291 of SaaS Metrics School, Ben Murray breaks down one of the most important—and often debated—questions in SaaS finance: 💰 How much should we invest in sales and marketing this year? Ben explores how to frame your sales and marketing spend using two key concepts: Sales & Marketing as a % of Revenue (OpEx Profile) Cost of ARR (Net New Annual Recurring Revenue Cost) You'll hear current SaaS benchmarks from Ray Rike’s latest data set, which shows how spending evolves from early-stage startups to companies with $100M+ in revenue...
2025-06-2604 minSaaS Metrics School
SaaS Metrics School61% R&D Spend?! What SaaS Benchmarks Reveal by Revenue SizeHow much R&D spend is too much—or not enough? In episode #290 of SaaS Metric School, Ben Murray breaks down R&D spend benchmarks by company revenue size, based on data from Ray Rike’s Benchmarkit.ai. Whether you’re a founder, CFO, CTO, or finance leader, understanding how your R&D investment compares is crucial for building operational leverage and scaling sustainably. What You’ll Learn: Why R&D spend can feel like a black box—especially for CFOs Top vs. lean R&D spending benchmarks by revenue tiers: How R&D sp...
2025-06-2102 minThe SaaS CFO
The SaaS CFOInsightWise Raises 1M Pre-seed to Automate the Strategy and Consulting Lifecycle with AIIn this episode of The SaaS CFO Podcast, host Ben Murray welcomes Katherine Tobias, the dynamic co-founder and CEO of InsightWise. Katherine shares her inspiring journey from her early days consulting at KPMG and working in government to leading one of Australia’s fastest-growing startups. Driven by her passion for delivering real-world impact and navigating mountains of qualitative data, Katherine reveals how these experiences led her to launch InsightWise—a groundbreaking AI platform tailored for consultants and strategy teams.  Tune in as Katherine dives into the realities of startup life, fundraising, and what it takes to disrupt the c...
2025-06-1920 minSaaS Metrics School
SaaS Metrics SchoolDon't Make this LTV MistakeIn episode #288 of SaaS Metrics School, Ben Murray tackles a frequent mistake SaaS operators make when calculating Lifetime Value (LTV) — treating it as an aggregate rather than the point-in-time metric. Ben breaks down the correct formula, shares how to align it with gross revenue retention, and explains when LTV (and LTV to CAC) should be used SaaS businesses. What You’ll Learn: Why LTV is a point-in-time estimate, not a company-wide average The correct formula for LTV in SaaS: Cohort ARPA × Gross Margin ÷ Churn How to choose the right churn input using g...
2025-06-1705 minSaaS Metrics School
SaaS Metrics SchoolWhat Is Subscription ARR? 3 Common Definitions Explained for SaaS OperatorsIn this episode of SaaS Metric School, Ben Murray dives deep into the often-confusing world of Subscription ARR (Annual Recurring Revenue). After analyzing over 160 public tech company filings, Ben shares the three most common ways companies define and calculate ARR—and why these differences matter for SaaS operators, investors, and finance teams. If you’ve ever struggled with benchmarking ARR or explaining it to stakeholders, this episode will give you clarity and context. What You’ll Learn The three standard definitions of Subscription ARR: Run-Rate MRR Annualized Contract Value Commit...
2025-06-1504 minSaaS Metrics School
SaaS Metrics SchoolWhy SaaS Metrics Break Without Proper MRR LayeringIn episode #286 of SaaS Metrics School, Ben Murray breaks down one of the most common — and costly — mistakes SaaS founders and CFOs make when building their Monthly Recurring Revenue (MRR) schedules: netting contraction and expansion. This seemingly small error can break your ability to calculate key SaaS metrics like Gross Revenue Retention (GRR) and Net Revenue Retention (NRR). What You’ll Learn: The essential structure of an accurate MRR waterfall schedule Why separating expansion, contraction, and churn is crucial for calculating SaaS metrics How to calculate GRR and NRR using distinct MRR la...
2025-06-1302 minThe SaaS CFO
The SaaS CFOUsing AI to Automate Marketing Compliance for Financial ServicesIn this episode of The SaaS CFO Podcast, host Ben Murray welcomes Austin Carroll, the dynamic founder and CEO of Warrant. Drawing from her deep roots in marketing and product management at household names like Capital One, Mercury, and Brex, Austin shares how real-world challenges navigating regulatory approvals inspired her to launch Warrant—a platform harnessing AI to automate and streamline marketing compliance for the financial services industry.  Austin highlights the complexities and pitfalls of adhering to rapidly evolving federal, state, and local regulations in sectors like mortgage, insurance, and banking. She explains how Warrant checks marketing mat...
2025-06-1225 minSaaS Metrics School
SaaS Metrics SchoolWhat’s a Healthy G&A Budget for SaaS? Benchmarks by ARR StageIn episode #285 of SaaS Metrics School, Ben Murray dives into one of the most overlooked levers in SaaS financial performance—G&A (General & Administrative) spend. How much should you really be spending on back office functions like finance, HR, legal, and IT? Using data from Benchmarkit.AI, Ben walks through G&A as a percent of revenue across ARR stages—from startups under $1M to companies exceeding $100M. He also explains how operating leverage is created through back office efficiency and why using benchmarks segmented by ARR is crucial in SaaS metrics analysis. What You’ll Lea...
2025-06-1104 minSaaS Metrics School
SaaS Metrics SchoolHow Verint Defines AI ARR and Why You Need to Know ThisIn episode #284, let’s break down AI ARR.  As artificial intelligence transforms SaaS business models, a new metric is gaining traction: AI ARR (Artificial Intelligence Annual Recurring Revenue). But what exactly is AI ARR, how do public SaaS companies define it, and why should private SaaS operators care? In this episode, Ben Murray dives deep into how companies like Verint Systems are reporting AI ARR in their earnings and press releases. Ben breaks down the nuances of these definitions, the implications for SaaS valuation, and what founders, CFOs, and GTM teams need to know to stay ahead of...
2025-06-0604 minFrasier On Film
Frasier On FilmS1E12 - Ben Stiller in Permanent Midnight (Miracle on 3rd or 4th Street)How much more appetizing food always becomes when you add the word "log."What's this? Christmas in May? Well this is what happens when you plan way in advance. You end up recording a Christmas episode in December but releasing it in Spring. But who cares? We could all use a little Christmas spirit throughout the year. Nobody more, than the miserable wretch that Ben Stiller plays in this week's film of the week! Timestamps:01:30 Intro04:00 Frasier Talk: Frasier blows up with Martin and ends up in almost ruining h...
2025-05-1350 minThe SaaS CFO
The SaaS CFO€1.2M Pre-seed to Automate the Life Insurance Underwriting Process with AIIn this episode of The SaaS CFO Podcast, host Ben Murray welcomes Amira Nakouri, co-founder and CEO of Klaimy, to share her inspiring entrepreneurial journey. With a strong background in strategy consulting for major European insurers, Amira reveals how her drive for innovation—and a spark from the rise of generative AI—led her to launch Klaimy in Paris.  Klaimy is redefining the insurance industry by using AI to streamline the complex and time-consuming medical underwriting process. Amira explains how their technology helps insurance companies process medical records with incredible speed and accuracy, cutting decision times from days...
2025-05-0627 minThe SaaS CFO
The SaaS CFO$3.7M Seed Round to Bring AI Data Agents to Supply Chain OperationsIn this episode of The SaaS CFO Podcast, host Ben Murray welcomes Ibrahim Ashqar, the co-founder and CEO of Lumi AI. Ibrahim shares his impressive background in data science and AI, including his time at Deloitte and the supply chain tech unicorn Stord, before diving into why he launched Lumi. The conversation highlights the challenges companies face with traditional business intelligence tools, and how Lumi is revolutionizing data access for brands, retailers, and supply chain operators through agentic workflows and conversational analytics.  Ben and Ibrahim discuss Lumi's focused go-to-market strategy, their partnerships with industry giants like Deloitte a...
2025-04-2926 minThe SaaS CFO
The SaaS CFO$1.7M Raised to Speed Up the In-house Legal Contract Review ProcessOn this episode of The SaaS CFO Podcast, host Ben Murray sits down with Gus Neate, the co-founder and CEO of Wilson AI. Gus shares his unique journey from engineering and law to entrepreneurship, explaining how his experience in top law firms and in-house legal teams inspired the creation of Wilson AI—the world’s first AI-powered paralegal. Together, they delve into how Wilson AI is helping in-house legal teams automate repetitive contract workflows, extract key terms from documents, and enable seamless legal Q&A within organizations.  Gus discusses the ideal customer profile, ROI for clients, and the t...
2025-04-2219 minThe SaaS CFO
The SaaS CFOQuanscient Raises 9M to Convert Digital Designs to Digital Prototypes with Multiphysics Simulation Tech Welcome to another thrilling episode of The SaaS CFO Podcast! Today, we have the pleasure of hosting Juha Riipi, the brilliant CEO of Quanscient. With a career that spans software development to consulting, Juha has now ventured into the realm of cutting-edge multiphysics simulations, and he’s here to share how Quanscient is changing the game. 🚀 From transforming digital designs into prototypes efficiently to offering groundbreaking solutions for industries like semiconductors and aerospace, Quanscient is truly redefining the product design workflow.  🌟 In this conversation, Juha takes us through his incredible journey, highlighting how his multifaceted background in engineeri...
2025-03-1816 minThe SaaS CFO
The SaaS CFODocket Raises $20M to Boost Your Growth with AI Sales EngineersWelcome to another engaging episode of The SaaS CFO Podcast, where host Ben Murray sits down with Arjun Pillai, the visionary co-founder and CEO of Docket. Arjun takes us on a journey through his impressive 13-year career in the realms of sales tech, martech, and data tech. Having founded multiple companies and successfully exited them, Arjun offers a wealth of experience and insights that he's now channeling into his new venture, Docket. This episode is a treasure trove for anyone interested in the confluence of entrepreneurship and innovative technology.  In their conversation, Arjun and Ben delve into t...
2025-03-1424 minThe SaaS CFO
The SaaS CFOKnownWell Raises $6M to Help Service Businesses Retain and Grow CustomersIn this episode of The SaaS CFO Podcast, host Ben Murray is joined once again by David DeWolf, the President and CEO of KnownWell. David, a seasoned entrepreneur and former software engineer, dives into his transition from building a successful consulting firm to founding KnownWell, a company that's making strides in the realm of commercial intelligence for professional service businesses. His passionate journey from zero to nearly $200 million in revenue, and his focus on digital product development, set the stage for this insightful conversation.  David shares updates on KnownWell's significant milestones, including their recent $4 million seed round, d...
2025-03-1125 minThe SaaS CFO
The SaaS CFORevisto Raises $6M to Accelerate the Pharma Marketing ProcessIn this episode of The SaaS CFO Podcast, host Ben Murray sits down with Ferry Tamtoro, the visionary CEO and co-founder of Revisto, to explore the dynamic intersection of life sciences and technology. Ferry shares his remarkable journey transitioning from the corporate sector to the world of startups, fueled by a passion for healthcare innovation. Discover how his drive to make a significant impact led to the foundation of Revisto, a company at the forefront of using AI to enhance the efficiency and accuracy of marketing material creation for life sciences companies.  Throughout the conversation, Ferry delves i...
2025-02-1818 minThe SaaS CFO
The SaaS CFO$2.2M Seed Round to Transform Learning in Corporate Training DepartmentsWelcome to The SaaS CFO Podcast! In this episode, host Ben Murray sits down with Luis Garcia, the innovative president and co-founder of Pete, to unravel his inspiring journey. From his early days as a software engineer in Venezuela to launching a leading online university in the U.S., Luis shares key experiences that shaped his path in the world of digital education.  Luis dives deep into the challenges of creating effective digital education materials and evaluating learning outcomes. He explains how Pete harnesses the power of generative AI to address these challenges, providing scalable training solutions f...
2025-02-0422 minThe SaaS CFO
The SaaS CFO1Q25 Software M&A Update with Jim WilliamsWelcome back to The SaaS CFO Podcast! In this special edition, our host Ben Murray is joined once again by Jim Williams, Managing Director at GLC Advisors, to delve into the dynamic world of software mergers and acquisitions (M&A). Jim brings his wealth of experience and insights to provide a comprehensive overview of the current state of the market, including recent trends, deal volumes, and valuations.  Ben and Jim explore the essential metrics that SaaS founders need to focus on, such as retention rates, growth, and gross margins. They discuss the importance of understanding your business m...
2025-01-2955 minThe SaaS CFO
The SaaS CFO$5.5M Raised to Help Contractors with Construction Site ManagementWelcome to The SaaS CFO Podcast! In today's episode, our host Ben Murray is thrilled to welcome Matt Perrott, the co-founder and CEO of BuildPass. Matt shares his journey from being a software engineer to leading a company that offers an AI-powered operating system for construction sites. We'll delve into the unique features of BuildPass, including its applications in both commercial and residential projects, and its impressive growth trajectory.  Matt gives us an inside look at BuildPass's expansion strategies, highlighting their upcoming launch in the U.S., and how they're adapting to different regulatory environments. He also s...
2025-01-2122 minFrasier On Film
Frasier On FilmFrasier On Film: TrailerIntroductions are in order I suppose!Welcome to Frasier On Film - the Frasier TV show podcast with a twist. Each episode of the podcast visits each episode of Frasier across its 11-series run. But our main focus isn’t on the good Dr. himself. No, no! It’s going to be one of the guest appearances on the show that week. That could be one of the many A-listers who called into Frasier’s KACL radio show or just someone who made a fleeting appearance at Cafe Nervosa.  We’ll delve int...
2024-11-2801 minThe SaaS CFO
The SaaS CFO4M Pre-seed Round to Provide a Gen AI Digital Coach to Frontline WorkersGreetings, SaaS CFO enthusiasts! In this episode, we have a fascinating conversation with Bilal Tahris, the co-founder and CEO of FlowIt, a company revolutionizing people development through its AI-powered digital coach. Bilal's journey is nothing short of extraordinary—starting out as a diesel mechanic apprentice, he transitioned to helming his family business before diving into the SaaS realm.  Join our host, Ben, as Bilal shares how FlowIt focuses on sectors often overlooked, such as healthcare, manufacturing, and hospitality, and aims to improve employee engagement and retention. We delve into the unique modules FlowIt offers, designed to connect wit...
2024-10-2421 minThe SaaS CFO
The SaaS CFO$77M Raised to Dominate the Laundromat VerticalWelcome to another episode of The SaaS CFO Podcast! Today, we're thrilled to have a special guest, Alex Jekowsky, co-founder and CEO of Cents, as he joins our host, Ben, to delve into the dynamic world of modern laundromat management. Alex's unique journey from founding a payments platform for college campuses to investing in laundromats led him to identify a significant gap in sophisticated software solutions for the industry.  In this episode, we'll explore how Cents provides an all-in-one solution for laundromats, combining software and hardware to streamline operations and enhance customer experience. We'll also discuss the i...
2024-10-1531 minThe SaaS CFO
The SaaS CFO$585K Pre-seed Roud to Maximize Qualified Leads on SalesforceGreetings, listeners! Today on The SaaS CFO Podcast, we have an exciting episode lined up for you. Our host, Ben, sits down with Sam Oliver, the founder and CEO of OpenFi. Sam's entrepreneurial journey is nothing short of inspiring, having been involved in the startup world for over 14 years with both successes and lessons learned from failures. Notably, Sam grew his previous company, Lead Pro, into a market leader before exiting in a multi-million pound deal.  In this episode, Sam shares his insight into the motivations behind selling Lead Pro, the driving forces behind his current venture O...
2024-10-1024 minThe SaaS CFO
The SaaS CFO$325K Pre-seed Round to Simplify Web App Deployments to the CloudWelcome to another episode of The SaaS CFO Podcast! Today, our host Ben is joined by the dynamic team behind Toystack, a groundbreaking DevOps platform on Kubernetes designed to simplify and scale deployment for startups and SMBs. We have Mukund, Arun, Sravan, and Torun here to discuss how Toystack operates like an innovative coworking space for DevOps, providing essential services like security, logging, monitoring, and alerts.  Together, they delve into the origins of Toystack, targeting developers and startups who lack dedicated DevOps engineers, and how it accelerates product development while cutting costs. We'll explore their user growth s...
2024-10-0330 minThe SaaS CFO
The SaaS CFO$2.5M Seed Round to Qualify High Lead Volumes in TelecomWelcome to The SaaS CFO Podcast, where we dive deep into the financial strategies and innovations within the SaaS industry. In today's episode, our host Ben sits down with Paul Kleen, the founder of Pitchit, a pioneering company in the lead qualification space powered by AI. Since its inception in August 2022, Pitchit has transformed the way sales teams handle and prioritize leads, particularly in the telecommunications sector.   Paul shares insights into the fully remote structure of Pitchit, their unique pricing model that moves away from traditional SaaS frameworks, and the company's impressive revenue metrics, ranging from hundreds o...
2024-09-1935 minThe SaaS CFO
The SaaS CFO$30M Raised to Bring Top of Funnel Leads to Financial ServicesWelcome to The SaaS CFO Podcast! Today, we have a riveting conversation lined up with Tom Aley, the co-CEO and co-founder of Aidentified. Join our host Ben as he dives deep into Tom's extensive journey through the high-tech world, beginning in the late '90s and evolving into his current role at Aidentified. Tom shares his early experiences in high-tech sales and his transition into launching a venture fund at Reed Elsevier Ventures, setting the stage for his future entrepreneurial endeavors.  In this episode, you'll hear about Tom's journey of founding several successful companies, including Generate and N...
2024-09-1724 minThe SaaS CFO
The SaaS CFO$8M Raised to Make You Sales Tax Compliant in 7 ClicksWelcome back to The SaaS CFO Podcast! In today's episode, we have a fascinating discussion with Pujun Bhatnagar, the co-founder and CEO of Kintsugi. Pujun shares his journey from New Delhi to becoming a machine learning engineer at Facebook and eventually, a successful entrepreneur. We'll dive into Kintsugi's mission to simpujplify sales tax compliance using advanced technology, making it accessible for businesses globally.  Pujun talks about the company’s ambitious growth plans, aiming to reach $1 million, $5 million, and even $10 million in funding, and the significance of transparent conversations with investors. We'll explore how Kintsugi puts sales tax on...
2024-09-0434 minThe SaaS CFO
The SaaS CFOVC Turned Founder Raises $15M to Drive Predictability In Your BusinessIn this episode of The SaaS CFO Podcast, our host Ben is joined by Alok Goel, the co-founder and CEO of Drivetrain. Alok shares his journey from being a venture capitalist to becoming an entrepreneur and founding Drivetrain.   He discusses the inspiration behind the company's mission to bring predictability to SaaS businesses and details the products and services offered by Drivetrain. Alok also dives into the company's approach to reaching CFOs and shares insights from his fundraising journey. Additionally, he emphasizes the importance of aligning with investors who share the long-term vision of the business.   Finall...
2024-08-2020 minThe SaaS CFO
The SaaS CFO$7M Raised to Help Attorneys Win More ClientsGreetings, SaaS CFO community! Welcome to another exciting episode of The SaaS CFO Podcast. I'm your host, Ben, and today we have a special guest, Jake Soffer, the software founder, and CEO of FirmPilot. Jake's journey is nothing short of inspiring, starting from his days as a recruited hockey player at RPI, diving deep into the fascinating world of Natural Language Processing (NLP), and eventually venturing into entrepreneurship.  In this episode, Jake shares invaluable insights from his experience founding Rollio, a cutting-edge natural language interface for CRMs, and how he navigated every classic first-time founder mistake along t...
2024-08-2015 minThe SaaS CFO
The SaaS CFO$3.7M Raised to Mitigate Business Risk with SMBsWelcome to The SaaS CFO Podcast! In this episode, we have an exciting conversation with Vinodh Poyyapakkam, CEO and co-founder of Coris, a company transforming the landscape of small business risk management with advanced AI-driven solutions. Vinodh brings a wealth of experience from his previous roles at industry giants like PayPal, J.P. Morgan Chase, and Google.   Join our host, Ben, as he dives into Vinodh’s impressive journey from working in risk and compliance to founding Coris in 2022. Discover how Coris is helping companies worldwide automate and optimize their risk management processes for small businesses, the inn...
2024-06-2715 minThe SaaS CFO
The SaaS CFO$5.4M Seed Round to Ensure Traffic Gets to Your WebsiteGreetings, SaaS CFO Podcast listeners! In today's episode, I, your host Ben, am thrilled to have a conversation with Edward Tsinovoi, the co-founder and CEO of IO River. Edward brings over 20 years of extensive experience from the SaaS and deep tech industries, having held pivotal roles at Akamai, the renowned content delivery network responsible for advancements in edge computing. In this episode, we delve into the fascinating journey of IO River, a cutting-edge company revolutionizing how digital content is delivered across the globe. Edward explains IO River's unique approach to leveraging multiple edge platforms, ensuring enhanced performance, reliability, and...
2024-06-1821 minThe SaaS CFO
The SaaS CFO$24M Raised to Digitize Supply Chain Traceability in Global Fashion BrandsWelcome to The SaaS CFO Podcast! In today's episode, our host Ben sits down with Shameek Ghosh, the CEO and co-founder of TrusTrace. Shameek takes us through his unique journey from working in IT services to founding his startup in Sweden.   TrusTrace is a B2B SaaS platform focused on product traceability and supply chain transparency, specifically in the fashion and textile industry. Shameek shares insights into the challenges big fashion brands face in managing their complex supply chains and highlights how TrusTrace's platform digitizes and streamlines this process.   From fundraising to expansion plans, Shameek pr...
2024-05-2823 minThe SaaS CFO
The SaaS CFO€2M Seed Round to Calculate and Align Incentive Compensation for B2B CompaniesWelcome back to The SaaS CFO Podcast! I'm your host, Ben, and today we have an exciting episode lined up for you. Joining us is Sergio Gonzalez, the co-founder and CEO of Remuner—a groundbreaking SaaS platform aimed at optimizing remuneration for sales and customer success teams. With a rich background in business management consulting and entrepreneurship, Sergio has already founded and successfully exited multiple companies across diverse sectors, including fintech, food delivery, and digital signature services.  In this episode, Sergio shares his journey from consulting to launching his fifth venture, the vibrant startup scene in Barcelona, and...
2024-05-2121 minThe SaaS CFO
The SaaS CFO$276M Raised to Democratize Rebate Management in the Supply ChainWelcome back to The SaaS CFO Podcast! In today's episode, we're sitting down with Andrew Butt, the co-founder and CEO at Enable, a revolutionary B2B SaaS platform designed to streamline rebate management in the supply chain. Andrew's journey from building custom software for businesses to spearheading a category-defining platform offers a treasure trove of insights. With a background that marries application development with an acute understanding of business mechanics, Andrew is a seasoned entrepreneur now leading his third company.  In a candid conversation with our very own Ben, Andrew delves into the intricate world of rebates — a s...
2024-04-0921 minThe SaaS CFO
The SaaS CFO$1.5M Seed Round to Automate Sales Prospect Meeting Notes and Action ItemsIn this episode of The SaaS CFO Podcast, our host Ben welcomes Eric Xiao, founder and CEO of Laxis, to share insights about his background and the innovative AI copilot service provided by Laxis. Eric discusses his extensive experience in the software industry, including his transition from a venture investor to founding Laxis in 2020.   He explains how Laxis offers AI-powered meeting note-taking, automatic email generation, CRM integration, and a chatbot for sales teams. Eric emphasizes that Laxis targets small to medium-sized businesses due to its affordability and essential functionality for automating sales processes. The conversation delves into La...
2024-03-2615 minThe SaaS CFO
The SaaS CFO$6M Raised to Keep Your Programmatic API Keys SafeIn this episode of The SaaS CFO Podcast, host Ben speaks with Itzik Alvas, the co-founder and CEO of Entro Security. Itzik shares his extensive background in cybersecurity, including his experience in offensive and defensive cybersecurity roles at the IDF and Microsoft.   He provides valuable insights into the challenges companies face with securing and managing programmatic access keys, also known as secrets, and how Entro Security offers a complete solution to address this critical issue. Itzik discusses the target market for their solution, their sales cycle, and the lessons learned from their successful seed funding round.  L...
2024-03-2319 minThe SaaS CFO
The SaaS CFO$10M Raised to Automate User Testing of ERP’sWelcome to The SaaS CFO Podcast! In this episode, our host Ben talks to Jeff Handy, CEO and co-founder of Qualiti AI. Jeff shares how he and his team developed an AI tool to automate the testing process for software development, aiming to revolutionize the way companies approach quality assurance.   He discusses the background of Qualiti AI, its target market, team size, funding, and future plans. Jeff also provides valuable insights and lessons learned from raising capital and finding the right investors.   Tune in to gain a deeper understanding of the fascinating intersection between AI and...
2024-03-2119 minThe SaaS CFO
The SaaS CFO1M Pre-seed Round to Revolutionize the Embedded Insurance InfrastructureWelcome to The SaaS CFO Podcast. In this episode, our host Ben sits down with Paul Prendergast, CEO and co-founder of Kayna, a tech start-up specializing in insurance technology.   Throughout their conversation, Paul discusses his extensive experience in tech startups and the unique approach Kayna is taking to revolutionize the insurance industry. He shares insights on Kayna's focus on vertical SaaS platforms, its go-to-market strategy, and its journey from inception to raising funds.   Join us as we delve into the innovative world of insurance technology with Paul Prendergast.  Show Notes:  00:00 Early stage I...
2024-03-1919 minThe SaaS CFO
The SaaS CFO$300K Raised to Scale Your Outbound Sales Motion with AI Voice BotsIn this episode of The SaaS CFO Podcast, our host, Ben, welcomes Anshul Shrivastava, the co-founder and CEO of Vodex AI. Anshul shares his fascinating journey from being an engineer in India to founding Vodex AI, a company specializing in voicebot technology for phone call automation.   They discussed the company's innovative products and services, its growth and funding journey, and the importance of focusing on one value proposition for success. Anshul also provides a glimpse into the future of Vodex with exciting developments in multilingual capabilities and cognitive ability.   Tune in to learn more about Vode...
2024-03-1620 minThe SaaS CFO
The SaaS CFO$8.5 Series A to Streamline Wholesale Lending OperationsIn this episode of The SaaS CFO Podcast, our host Ben sits down with John Mizzi, founder and CEO of Vero Technologies. John shares his journey from the world of financial services to launching his fintech company.   Vero Technologies offers a platform for wholesale inventory financing, catering to dealers of various manufactured goods. John discusses the unique challenges and opportunities in this space, including the company's pricing model and go-to-market strategy.  He also dives into the company's recent series A raise and future plans for growth and organizational development. Tune in to hear an insightful con...
2024-03-1420 minThe SaaS CFO
The SaaS CFO$20M Raised to Manage the Mix of In-person and Remote WorkplacesWelcome to The SaaS CFO Podcast, where we bring you insightful conversations with SaaS industry leaders. In this episode, our host Ben sits down with Ivan Cossu, the founder and CEO of Deskbird, a B2B SaaS company providing a software solution for managing the complexity of hybrid workplaces.   Ivan shares his entrepreneurial journey, from pivoting from a B2C coworking model to the current B2B SaaS platform. He talks about the challenges and successes of raising capital, the company's growth strategies, and the future of workplace management with AI.   Join us as we dive...
2024-03-1222 minThe SaaS CFO
The SaaS CFO$8M Raised to Automate Business Workflows with AIIn this episode of The SaaS CFO Podcast, we hear from Jacob Bank, the CEO and founder of Relay. Jacob shares his background, including his journey from AI research at Stanford to founding Relay.app.   He discusses the transition from being a founder to being acquired by a larger company, and the challenges and opportunities that came with it. Jacob also delves into the details of Relay, a workflow automation tool that helps people connect multiple products and create streamlined workflows.   He sheds light on the target customers, go-to-market strategy, fundraising journey, and the key metr...
2024-03-0526 minThe SaaS CFO
The SaaS CFO$12M Raised to Bring Enterprise Grade Data and Analytics to Finance TeamsWelcome to The SaaS CFO Podcast, I'm your host, Ben, and today we're diving into the financial heartbeat of SaaS companies with a very special guest, Vipul Shah, the co-founder and CEO/CFO at SaaS Works. In this episode, Vipul will share his unique insights into guiding metrics that are crucial for any recurring revenue business such MRR, ARR, customer retention, and dollar retention, and why these metrics are pivotal for evaluating capital efficiency, customer satisfaction, and product-market fit.  We'll also explore how Vipul's background in technology and finance has shaped the services offered by S...
2024-02-2830 minThe SaaS CFO
The SaaS CFOProfessional Learning on Demand Driven by AIIn this episode of The SaaS CFO Podcast, we sit down with Husayn Kassai, the CEO and founder of Quench. Husayn shares his journey from starting an eBay business at a young age to co-founding and leading Onfido, a successful startup, before taking on the challenge of launching Quench AI.   He discusses the unique approach Quench takes towards corporate learning, utilizing AI to personalize the learning journey for individuals. Husayn delves into the challenges faced in the learning and development space, the vision for the future of learning, and the cultural shift needed in early-stage companies.   J...
2024-02-2724 minThe SaaS CFO
The SaaS CFO$60M Raised to Humanize the Procurement Workflow for Better OutcomesWelcome to The SaaS CFO Podcast! In this episode, our host Ben sits down with Sudhir Bhojwani, co-founder and CEO of Oro Labs, a procurement software company. Sudhir talks about his background in software engineering, previous entrepreneurial endeavors, and the founding of Oro Labs.   He shares insights into the challenges and nuances of the procurement space and explains the company's mission to "humanize the procurement experience." Sudhir also delves into Oro Labs' pricing structure, go-to-market strategies, fundraising experiences, and the future direction of the company.   Join us as we explore the world of procurement software and...
2024-02-2221 minThe SaaS CFO
The SaaS CFO$65M Investment to Improve Identity and Access Management for AppsWelcome to The SaaS CFO Podcast. In this episode, host Ben is joined by Brian Pontarelli, founder and CEO at Fusionauth, a customer identity and access management tool. Brian delves into his coding background, the products and services offered by Fusionauth, and the company's journey from its founding to recent growth equity investment.   He shares insights on their go-to-market strategy, metrics guiding the business, and their focus on product development and boosting their market presence. Don't miss Brian's valuable lessons learned and what's in store for Fusionauth's future. Tune in for an insightful conversation on SaaS growth an...
2024-02-2016 minThe SaaS CFO
The SaaS CFO500K Raised to Solve the Last Mile of ShippingIn this episode of The SaaS CFO Podcast, we're joined by Lauris Rutkis, the co-founder and CEO of Swotzy, a last-mile shipping software company. Lauris shares his journey from studying logistics engineering in the Netherlands to working at companies like Merskline and DPD before founding Swotzy in 2022.   He discusses the company's growth, the services they offer, their ideal customer profile, and their go-to-market strategy. Lauris also delves into their fundraising journey, the metrics they focus on, and the exciting plans for scaling operations and expanding into multiple European countries.   Tune in to hear about the inno...
2024-02-1319 minThe SaaS CFO
The SaaS CFO$9.5M Raised to Protect Banks and Fintech from FraudWelcome to The SaaS CFO Podcast, where we dive into the world of SaaS companies and their financial strategies. In this episode, our host Ben sits down with Ravi Sandepudi, co-founder and CEO of Effectiv, a fraud detection software company. Ravi shares his fascinating journey, from his time at Google and the acquisition of his previous startup by PayPal, to the founding of Effectiv.   Ravi provides valuable insights into the world of fraud detection within mid-sized financial institutions, including credit unions and community banks. He delves into the challenges these institutions face and how Effectiv's platform is d...
2024-02-0828 minThe SaaS CFO
The SaaS CFO2M Raised to Use AI to Automate Manual WorkflowsIn this episode of The SaaS CFO Podcast, our host Ben sits down with Nayrhit Bhattacharya, co-founder of Gushwork. Nayrhit shares his journey in the tech industry, from working with AI at American Express to launching a company focused on reimagining the world of outsourcing post-GPT and AI.   Gushwork offers a platform that combines human and AI capabilities to handle recurring business workflows, particularly in the sales domain. Nayrhit discusses the company's evolution, current team structure, customer acquisition strategies, fundraising journey, and valuable lessons for founders at the concept stage.   He also highlights key metrics and...
2024-02-0613 minThe SaaS CFO
The SaaS CFOFirst-time SaaS Founder Launches Vertical Software in Pest SpaceIn this episode of The SaaS CFO Podcast, host Ben welcomes Adam Weber, CEO and founder at Pestiq. Adam discusses his diverse entrepreneurial background and how he transitioned from owning a pest control business to founding a SaaS company.   He shares insights into the challenges and opportunities of building a performance analytics dashboard for the pest control industry, the decision to raise funding, and the crucial focus on customer feedback and onboarding.   Listeners will gain valuable perspectives on early-stage startup growth, raising capital, and the strategic importance of aligning with the right investors. Tune in to l...
2024-02-0325 minThe SaaS CFO
The SaaS CFO$17M Series A to Secure End-to-end Payments for BusinessesIn this episode of The SaaS CFO Podcast, our host Ben sits down with special guest Shai Gabay, the co-founder and CEO of TrustMi. Shai shares the fascinating story of his background, from his early days disassembling electronic devices to his time in the Israeli intelligence corp and his transition into the world of cybersecurity and fintech.   He goes on to discuss the innovative products and services that TrustMi offers, focusing on solving the problem of B2B payment fraud. Shai also delves into the company's journey, from its founding to securing $21 million in funding.   With...
2024-02-0125 minThe SaaS CFO
The SaaS CFO2M Raised to Be the Leading SaaS Tools MarketplaceWelcome to another exciting episode of The SaaS CFO Podcast! In this episode, we are thrilled to host Kaj Seeste, the co-founder and CEO, and Greg Milliken, the president of the US business, from Saashop as our guests.   We delve into their journey, discussing topics such as SaaS spend management, international expansion, and strategic fundraising. Get ready to explore how Saashop is revolutionizing software procurement and billing and evolving into a trusted advisor in the industry.   Join us for a captivating conversation about their go-to-market strategy, the pursuit of product-market fit, and so much more.  
2024-01-2527 minSaaS Metrics School
SaaS Metrics SchoolDon’t Comingle Your Revenue StreamsIn episode #164, I address an important topic that has come up a lot lately. The clarity and definition of your revenue streams. Don’t comingle them! - SaaS revenue streams - Your chart of accounts - Your revenue metrics Free templates course: https://www.thesaasacademy.com/offers/gmbMDsYN/checkout Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join...
2024-01-2303 minThe SaaS CFO
The SaaS CFO50M Raised to Bring Energy Intelligence to Large Global CompaniesIn this episode of The SaaS CFO Podcast, our host Ben sits down with Mark Chung, co-founder and CEO of Verdigris, to discuss their energy intelligence platform. Mark shares his journey from his background in electrical engineering to founding Verdigris in 2012 and the challenges of balancing a hardware and software business model.   He provides insights into the company's recent $10 million funding, their go-to-market strategy, lessons learned from their journey, and their focus on metrics such as contracted ARR and cash flow.   Mark also sheds light on the company's future plans, including their efforts to expand thei...
2024-01-2321 minThe SaaS CFO
The SaaS CFO2M Seed Round to Use Video Replies in SearchIn this episode of The SaaS CFO Podcast, host Ben sits down with Matias Mäenpää, co-founder of Videobot, to discuss his journey in the SaaS world. Matias shares his background starting in sales and eventually becoming a CEO and co-founder of a company that was later acquired.   He then delves into the concept behind Videobot, a platform that offers interactive video solutions for websites. Matias shares the use cases for Videobot and sheds light on their go-to-market strategies and seed round funding.   He also provides valuable insights for SaaS founders looking to raise capital and sha...
2024-01-1618 minThe SaaS CFO
The SaaS CFO3.3M Euro Seed Round To Add Personalized Videos For Sales and OnboardingWelcome to The SaaS CFO Podcast! In this episode, we have the pleasure of speaking with Alisa Patotskaya, founder and CEO of Immersive Fox. Alisa shares her journey as a tech entrepreneur, discussing her background in AI and computer science, as well as her experience with startups.   She highlights the innovative products and services offered by Immersive Fox, which utilizes generative AI technology to personalize video content for customer communication and sales.   Alisa also offers valuable insights into the process of fundraising, the importance of customer metrics, and the future developments at Immersive Fox. Tune in t...
2024-01-0917 minThe SaaS CFO
The SaaS CFO$3.2M Seed Round to Improve Revenue Operations and Pipeline AccuracyWelcome to The SaaS CFO Podcast! In this episode, our host Ben sits down with Janis Zech, CEO and co-founder of Weflow, to discuss his background and the exciting journey of his company.   Janis shares how Weflow originated from his observation of data quality issues in CRM systems and the challenges sales teams face. He talks about the products and services Weflow offers, as well as their focus on revenue intelligence. The conversation delves into the recent seed round of funding, the importance of go-to-market channels, and valuable insights for SaaS founders navigating the investor landscape.   J...
2024-01-0622 minThe SaaS CFO
The SaaS CFOSean Trevaskis & Enver Sorkun's Road to Raising Pre-Seed CapitalWelcome to The SaaS CFO Podcast! In this episode, we are excited to feature Sean Trevaskis and Enver Sorkun, the co-founders of Growdash, a company specializing in analytics and business intelligence solutions for restaurants.   Host Ben dives into an in-depth conversation with Sean and Enver to learn about their backgrounds, the products and services Growdash offers, their ideal customer profile, geographic focus, team size, fundraising journey, key metrics, and plans for the future.   Join us as we explore the inspiring journey of Growdash and gain valuable insights into the world of SaaS startups in this enga...
2024-01-0423 minThe SaaS CFO
The SaaS CFOScaling No-code Innovation: The Journey of Formaloo's Rise to 25,000 Business UsersIn this episode of The SaaS CFO Podcast, our host Ben invites Farokh Shahabi, co-founder and CEO of Formaloo, to share his entrepreneurial journey and insights into the world of SaaS and no-code application development.   Farokh discusses his background as a serial entrepreneur and the inception of Formaloo as his third startup, offering a no-code collaboration platform for businesses to create applications without the need for coding. He provides an in-depth look at the product and services offered, the company's rapid growth, its deliberate product-led growth strategy, and the recent fundraising milestone.   Farokh also shares valu...
2024-01-0325 minThe SaaS CFO
The SaaS CFO3.2M Seed Round to Streamline People OperationsIn this episode of The SaaS CFO Podcast, our host Ben welcomes Chris Priebe, the founder of Zelt. Chris shares his background, starting as an investment banker and later becoming a partner at a venture firm. He then delves into the products and services offered by Zelt, focusing on providing companies with a platform for managing HR, IT, and financial operations.  Ben and Chris discuss the champion of Zelt's product within companies, the various features and use cases, including onboarding and offboarding employees, and the industries Zelt is targeting. They also touch on Zelt's recent seed round a...
2023-12-2120 minThe SaaS CFO
The SaaS CFOCivil Engineer Raises $12.5M to Transform the Pollutive and Carbon Intensive Construction IndustryWelcome to The SaaS CFO Podcast. In this episode, our host Ben sits down with Brittany Harris, CEO and co-founder of Qualis Flow, a B2B software platform aiming to transform the engineering and construction industry through real-time data capture and analytics.   Brittany discusses her journey from civil engineer to first-time founder, the challenges and opportunities in the construction industry, and the exciting developments at Qualis Flow. From hitting the 1 million ARR mark to raising a 7.2 million euro Series A investment, Brittany shares important insights and lessons learned on scaling a SaaS business in the construction industry.  ...
2023-12-1918 minThe SaaS CFO
The SaaS CFOThe Evolution of ID.me: From Combat Zones to Digital Identity SolutionsWelcome to The SaaS CFO Podcast. In this episode, our host Ben speaks with Blake Hall, founder and CEO of ID.me. Blake shares his inspiring story of transitioning from military service to founding a company that is streamlining digital identity verification and access.   He discusses the evolution of ID.me's products and services, the impact of their digital wallet, and the vision for the future of digital identity. From military verification to healthcare access, this episode unveils the revolutionary potential of digital identity and the strategic insights behind scaling a successful SaaS company.   Tune in f...
2023-12-1625 minThe SaaS CFO
The SaaS CFO$2.5M Raised to Rapidly Deploy AI and LLM in Your CompanyWelcome to The SaaS CFO Podcast. In this episode, our host Ben sits down with Taylor Lowe, the co-founder and CEO of Metal. Taylor discusses his background in the SaaS industry, including his journey from working in sales to founding Metal with his co-founders.   He delves into the products and services Metal offers, their target industries, and their approach to developing and refining their product offering. Taylor also shares insights into their go-to-market strategy, pricing model, and recent seed funding round.   As they wrap up, he gives a glimpse into what's coming up for Metal and...
2023-12-1417 minThe SaaS CFO
The SaaS CFOVC Turned Founder Raises $15M to Drive Predictability In Your BusinessIn this episode of The SaaS CFO Podcast, our host Ben is joined by Alok Goel, the co-founder and CEO of Drivetrain. Alok shares his journey from being a venture capitalist to becoming an entrepreneur and founding Drivetrain.   He discusses the inspiration behind the company's mission to bring predictability to SaaS businesses and details the products and services offered by Drivetrain. Alok also dives into the company's approach to reaching CFOs and shares insights from his fundraising journey. Additionally, he emphasizes the importance of aligning with investors who share the long-term vision of the business.   Fina...
2023-12-1225 minThe SaaS CFO
The SaaS CFOThe Intermediary Model: Vertice's Approach to Optimizing SaaS and Cloud SpendingWelcome to The SaaS CFO Podcast. In this episode, our host Ben sits down with Matt Hicks, VP of Sales and part of the founding team at Vertice, a tech-enabled service provider.   Matt shares his extensive experience in startups and his current role in helping finance and technology leaders deploy capital more efficiently in the realm of technology solutions. They discuss Vertice's specialized services in cloud and SaaS optimization, as well as the company's journey from its founding to its current position as a leader in the market.   Matt also provides insights into the company's go-t...
2023-12-0725 minThe SaaS CFO
The SaaS CFOData Scientist Raises $25M to Help You Analyze and Visualize Data BetterWelcome to The SaaS CFO Podcast! In this episode, we dive into the world of Financial Planning and Analysis (FP&A) with Taimur Abdaal, the founder and CEO of Causal.   Taimur shares his background in mathematics and programming, and how that led him to start Causal, a number crunching tool that simplifies financial modeling and planning. He talks about the journey of building Causal, from its early days to raising funding and scaling the business. Taimur also discusses the company's approach to go-to-market strategy, product development, and the key metrics they focus on.   If you're inte...
2023-12-0518 minThe SaaS CFO
The SaaS CFO$54M Raised to Optimize Your Internal SaaS SpendWelcome to The SaaS CFO Podcast. In this episode, we dive deep into the world of SaaS spend management with Sven Lackinger, co-founder and CEO of Sastrify. Sven shares his journey from founding a company in the parking technology market, which was later acquired, to launching Sastrify, a company focused on managing the lifecycle of SaaS within organizations.   He discusses the products and services offered by Sastrify and provides insights into their pricing model and customer base. Sven also shares valuable lessons learned from his extensive fundraising experience, as Sastrify secured rounds of investment ranging from seed to...
2023-12-0117 minThe SaaS CFO
The SaaS CFO$500K Seed Round to Combine AI with Cannabis Matching and OperationsWelcome to The SaaS CFO Podcast! In today's episode, we have a special guest, Ben York, the CEO of Genetica. Ben shares his fascinating background, starting in finance and later transitioning into the world of SaaS and investment.   Genetica, founded in late 2020, is at the forefront of modernizing the cannabis and CBD retail experience through their AI platform. Ben delves into the products and services offered by Genetica, such as Flora Match, which analyzes data points and individual biochemistry to provide personalized recommendations, and Flora OS, which optimizes operations for retailers.   He also discusses the chal...
2023-11-2923 minThe SaaS CFO
The SaaS CFO$100M Raised to Automate Accounts Payable with AIWelcome to The SaaS CFO Podcast! In this episode, our host, Ben, sits down with Alexander Hagerup, the co-founder and CEO of VIC AI. Alexander shares his background growing up in Norway with parents who were small business owners, and how his fascination with accounting and finance led him to start several successful companies.   He then dives into the products and services offered by VIC AI, which focuses on revolutionizing the accounting process through autonomous algorithms and AI technology. The main focus currently is on the accounts payable process, with plans to expand into other areas of ac...
2023-11-2327 minThe SaaS CFO
The SaaS CFO$28.5M Raised to Train AI On Your Own DataWelcome to another episode of The SaaS CFO Podcast! In this episode, our host Ben sits down with Amr Awadallah, the founder and CEO of Vectara. Amr shares his impressive background as a seasoned entrepreneur, from being the VP of Developer Relations at Cloud to founding and serving as CTO of Cloudera, and his time at Yahoo.   He also discusses his journey from wanting to be a professor to being drawn into the world of entrepreneurship at Stanford. Amr dives into the details of Vectara, a company that offers a powerful AI tool that allows users to le...
2023-11-2124 minThe SaaS CFO
The SaaS CFODeveloper Turned Founder Raises $6M To Secure Remote WorkersWelcome to The SaaS CFO Podcast! In today's episode, our host Ben sits down with special guest Dharmendra Mohan, co-founder and CEO of Sonet.IO. Dharmendra shares his background in R&D, including his experience at Symantec and Bluecode Systems before embarking on the journey of starting Sonnet.   He explains the tipping point that led him to realize the potential of the cloud and the need for a better solution to connect remote workers to applications securely and hassle-free. Dharmendra dives deep into the products and services offered by Sonet, highlighting their remote work platform and how it...
2023-11-1615 minThe SaaS CFO
The SaaS CFOInsurance Pro Exits Corporate Life to Found Insurtech SaaSWelcome to The SaaS CFO Podcast! In this episode, our host Ben is joined by special guest Peter Tilbrook, founder and CEO of Loro Insuretech. Peter shares his background in the insurance industry and how his frustrations with existing solutions led him to start his own company.   They discuss the products and services that Loro offers, including their ambitious goal of taking any insurance product online immediately. Peter also dives into their unique pricing model and ideal customer profile.   Tune in to learn more about the innovative world of Loro and the vision of democratizing acce...
2023-11-1423 minThe SaaS CFO
The SaaS CFORestaurant 365 Raises $135M to Revolutionize Restaurant OperationsWelcome to The SaaS CFO Podcast! In today's episode, we have a special guest, Tony Smith, CEO and co-founder of Restaurant 365. Tony shares his journey from software consulting to founding a SaaS company and explains how his experience in the industry shaped his approach.   He takes us through the inception of Restaurant 365, its product offerings, and the diverse range of restaurants they serve. Tony also discusses the challenges and milestones along the way, including the importance of self-funding and the dedication required to build a successful company.   Join us as we dive into the fascinating stor...
2023-11-0924 minThe SaaS CFO
The SaaS CFOStreamlining SaaS Processes: Insights from IT Entrepreneur Paul MartinIn today's episode of The SaaS CFO Podcast, our host Ben welcomes special guest Paul Martin, an IT entrepreneur and founder of "equipment." Paul shares his insights on the importance of frictionless processes in today's business landscape, where failures cannot be fixed immediately.   With his expertise in IT outsourcing and managing SaaS for mid-sized companies, Paul discusses the challenges faced by both clients and service providers in managing processes efficiently. He also sheds light on the growing significance of outsourcing services, devices, and software for businesses seeking cash flow flexibility and dealing with an expert shortage.   J...
2023-11-0716 minThe SaaS CFO
The SaaS CFO$9M Raised to Help Accounting Teams Automate Payment ReconciliationsWelcome to The SaaS CFO Podcast, where we delve into the world of finance and accounting in the software-as-a-service industry. In today's episode, we have a special guest, Tal Kirschenbaum, the co-founder and CEO of Ledge, a leading automated finance operations platform.   Tal shares his extensive background in finance, venture capital, and payments, which ultimately led him to found Ledge. He explains how Ledge helps finance teams with their day-to-day tasks, particularly in payment reconciliation and treasury management. Tal also reveals how Ledge addresses the pain points that arise from managing high volumes of payments and the si...
2023-11-0223 minThe SaaS CFO
The SaaS CFO$7M Raised to Automate Rev Ops for B2B SaaS CompaniesWelcome back to The SaaS CFO Podcast! In today's episode, we have a special guest, Sandeep Jain, co-founder and CEO of Monetize Now. Sandeep has a unique background in engineering, product, and sales, which has given him a fresh perspective in the tech industry. He shares his journey, from working in various industries to starting his own companies, including his current venture, Monetize Now.   Sandeep dives into the problem he encountered in the podcast distribution space and how it led him to the realization that billing systems for B2B SaaS companies lacked efficiency. This realization sparked th...
2023-10-3123 minThe SaaS CFO
The SaaS CFOHarvard Professor Turned AI SaaS Founder Raises $17MWelcome to The SaaS CFO Podcast! In today's episode, our host Ben sits down with Matt Welsh, CEO and co-founder of Fixie AI. Matt shares his fascinating journey, starting from academia to Google and eventually venturing into the world of startups.   As a technical expert, Matt dives into the products and services offered by Fixie, highlighting their mission to simplify the integration of large language models into various applications. With a strong founding team, Fixie is making strides in the AI realm, and Matt discusses their growth plans and the challenges of harnessing the team's expertise.   J...
2023-10-2623 minThe SaaS CFO
The SaaS CFOMarine Commando Turned SaaS Founder Raises £2.4 to Improve Staff Engagement and MoraleWelcome to another episode of The SaaS CFO Podcast. In today's episode, we have a special guest, Ben Williams, CEO and co-founder of Loopin. Ben shares his fascinating background, starting from his time in the British Royal Marines Commandos to working with high-profile football clubs, and eventually finding his way into the business world.   He explains how the challenges posed by the COVID-19 pandemic prompted him to pivot and create a SaaS technology solution to address the disconnect between managers and employees. Ben gives us an inside look into Loopin's innovative approach, leveraging generative AI and personalized da...
2023-10-2426 minThe SaaS CFO
The SaaS CFO$15M Raised to Revolutionize the Talent Assessment SpaceWelcome back to another episode of The SaaS CFO Podcast! In today's episode, we have the pleasure of speaking with Caitlin MacGregor, a true innovator in the field of talent assessment and CEO of Plum. Caitlin takes us on a journey through the evolution of her company and shares valuable insights into the intersection of science, technology, and human potential. Join us as we delve into the challenges Caitlin faced when bridging the gap between developers and psychologists, the power of accurate data in the world of psychometric assessments in 2023, and the importance of creating a symbiotic...
2023-09-0737 minThe Revenue Formula
The Revenue FormulaSpecial: Revenue Planning (With Ben Murray)We’ve been zinging finance a bit on the show. Today we decided to invite a SaaS CFO, Ben Murray.We talked about how the two functions should create a solid revenue plan together - how to manage crazy ambitions and much more.(00:00) - Introduction: Finance + RevOps (03:52) - How the CFO sees RevOps (05:22) - The focus is on sales and marketing (07:09) - Getting operational (08:32) - CFOs (10:43) - What planning looks like (15:02) - Hidden improvements (24:22) - Driving the plan forward (26:16) - Creating flexibility in the plan (31:01) - Selling to the CFO (33:16...
2023-06-2941 minThe SaaS CFO
The SaaS CFO£250K Pre-seed Round to Drive Conversion Rates Up in Fashion EcommerceVestico, a London, UK-based fashion tech startup that uses AI to help online shoppers find the perfect sizes and shades while buying a product, secured £250,000 in funding. I interviewed Maddie Forman, co-founder and CCO at Vestico. She is a first-time founder with a strong sales background at Diageo. She met one of her co-founders, Maia Sasania, while getting her MBA. Vestico is an all-in-one content, sizing, and personalization platform for fashion and beauty eCommerce. Type in your body measurements to see how fashion fits your body type. They are doing the same thing for the bea...
2023-06-2616 min