Shows
Earmark Podcast | Earn Free Accounting CPE6,000 clients and $7 million gross revenue in 12 years with Ben Sutton of MazumaBlake Oliver is joined by Ben Sutton, the founder of Mazuma. Mazuma offers core monthly bookkeeping services, reconciliations, basic financials, and tax returns for a flat fee of $180 per month. Ben believes small businesses need services traditional accounting firms don't provide, and he wanted to give them the support they need. He found it possible to offer bookkeeping services at a low cost, as long as the scope of services and what clients can and cannot do is carefully limited.Many thanks to our sponsor, LiveFlow!To learn more about LiveFlow, visit https://earmarkcpe...
2023-02-281h 00
Remote RubyBen Orenstein - From Developer To CEO of Tuple [00:02:09] Ben takes us thorough his career journey starting off as a programmer.[00:05:45] Ben explains how things have changed since he became a CEO and about the transition with Tuple. [00:06:35] Chris wonders if Ben’s had any struggles now that he’s interviewing and managing people, and he explains how he’s had to learn more in this process.[00:09:12] Ben tells us how hiring and figuring out ways to document all the things they’ve been doing has been playing out. [00:10:5...
2022-02-1149 min
The Video ReformationVideo Through the Marketing Funnel (Video)The quantity, quality, and cost of your B2B video content can differ based on where you're putting it in your marketing funnel. On this episode, Ben and Justin discuss how your video content may change based on where it lives in the marketing funnel. Some of those differences include the type of video content you need to create, how much you should budget for video, and the scope and scale of your video production. This episode is brought to you by Whipper Capper.
2021-09-141h 04
The Video ReformationVideo Through the Marketing FunnelThe quantity, quality, and cost of your B2B video content can differ based on where you're putting it in your marketing funnel. On this episode, Ben and Justin discuss how your video content may change based on where it lives in the marketing funnel. Some of those differences include the type of video content you need to create, how much you should budget for video, and the scope and scale of your video production. This episode is brought to you by Whipper Capper.
2021-09-141h 04
The Video ReformationEverything Freelancers (Video)As a video agency, we depend on a network of talented freelancers to help us create consistently high quality B2B video content. This week, our project manager, producer, and freelancer wrangler Jaclyn Batts joins Ben to talk everything freelance, including how to hire freelancers for video projects and how to communicate with freelancers to maintain healthy professional relationships. This episode is brought to you by Beer Gear.
2021-08-3054 min
The Video ReformationEverything FreelancersAs a video agency, we depend on a network of talented freelancers to help us create consistently high quality B2B video content. This week, our project manager, producer, and freelancer wrangler Jaclyn Batts joins Ben to talk everything freelance, including how to hire freelancers for video projects and how to communicate with freelancers to maintain healthy professional relationships. This episode is brought to you by Beer Gear.
2021-08-3054 min
The Video ReformationHard Truths About VideoVideo isn't a magic bullet for your marketing. It's not a quick fix that you can churn out overnight. It's not meant to replace all of your other content, and it's rarely going to be the cheapest content to create. This week, Ben and Justin get real and break down some hard truths about video. This episode is brought to you by Secret Sommelier.
2021-08-1743 min
The Video ReformationHard Truths About VideoVideo isn't a magic bullet for your marketing. It's not a quick fix that you can churn out overnight. It's not meant to replace all of your other content, and it's rarely going to be the cheapest content to create. This week, Ben and Justin get real and break down some hard truths about video. This episode is brought to you by Secret Sommelier.
2021-08-1743 min
The Video ReformationThe Digital Tools We Use to Make VideoFrom pre-production platforms like Studiobinder to editing software like Premiere Pro, there are a bounty of digital tools we use to make video for business. This week, Ben and Justin rundown the list of the digital tools they use to strategize, produce, and distribute video content, as well as keep the Storyboard Media team (mostly) organized and on track. This episode is brought to you by Behind You Bears. For a full list of the platforms mentioned in this episode, go to storyboardmedia.co/tools
2021-07-191h 10
The Video ReformationThe Digital Tools We Use to Make Video (Video)From pre-production platforms like Studiobinder to editing software like Premiere Pro, there are a bounty of digital tools we use to make video for business. This week, Ben and Justin rundown the list of the digital tools they use to strategize, produce, and distribute video content, as well as keep the Storyboard Media team (mostly) organized and on track. This episode is brought to you by Behind You Bears. For a full list of the platforms mentioned in this episode, go to storyboardmedia.co/tools
2021-07-191h 10
The Video ReformationHow Can a Video Strategy Save You Money?A video strategy provides a comprehensive understanding of the purpose of your video, its audience, the message, the call to action, and how the video will be shared. But how can a video strategy save you money? This week, Ben and Justin break down the benefits of a video strategy to your bottom line. They discuss the ways a strategy helps you avoid creating the wrong video, the economies of scale it provides, and more. This episode is brought to you by The Post-Pandemic Social School.
2021-07-0554 min
The Video ReformationHow Can a Video Strategy Save You Money? (Video)A video strategy provides a comprehensive understanding of the purpose of your video, its audience, the message, the call to action, and how the video will be shared. But how can a video strategy save you money? This week, Ben and Justin break down the benefits of a video strategy to your bottom line. They discuss the ways a strategy helps you avoid creating the wrong video, the economies of scale it provides, and more. This episode is brought to you by The Post-Pandemic Social School.
2021-07-0554 min
The Video Reformation55. How to Replace a BDR with VideoA BDR, or Business Development Representative, conducts cold outreach and qualifies marketing qualified leads for the sales team. Today, Ben and Justin discuss how and why you might consider replacing or supplementing this role with video. They rundown the pros and cons of replacing a BDR with video, then offer advice for how to implement it. This episode is brought to you by DOPLGANG.
2021-06-2157 min
The Video ReformationHow to Replace a BDR with Video (Video)A BDR, or Business Development Representative, conducts cold outreach and qualifies marketing qualified leads for the sales team. Today, Ben and Justin discuss how and why you might consider replacing or supplementing this role with video. They rundown the pros and cons of replacing a BDR with video, then offer advice for how to implement it. This episode is brought to you by DOPLGANG.
2021-06-2157 min
The Video ReformationOvercoming the Fear of VideoThis week Ben and Justin discuss overcoming the fear of video. This episode is brought to you Symptompatico.
2021-06-0745 min
The Video ReformationOvercoming the Fear of Video (Video)This week Ben and Justin discuss overcoming the fear of video. This episode is brought to you Symptompatico.
2021-06-0745 min
The Video ReformationWistia's 2021 State of Video ReportWistia's 2021 State of Video Report contains a treasure trove of video statistics related to both B2B and B2C video. This week, Ben and Justin sort through the data to draw insights about the current state of video for business –– and where it's headed in the next year. This episode is brought to you by Shebang Sauce. State of Video 2021 Report: https://wistia.com/about/state-of-video
2021-05-2449 min
The Video ReformationWistia's 2021 State of Video Report (Video)Wistia's 2021 State of Video Report contains a treasure trove of video statistics related to both B2B and B2C video. This week, Ben and Justin sort through the data to draw insights about the current state of video for business –– and where it's headed in the next year. This episode is brought to you by Shebang Sauce. State of Video 2021 Report: https://wistia.com/about/state-of-video
2021-05-2449 min
The Video ReformationVidyard's 2021 Video in Business BenchmarksVidyard recently dropped its 2021 Video in Business Benchmark Report. This week, Ben and Justin dig through the numbers, charts, stats, and trends to break down the state of B2B video marketing and what to expect in video for business this year. This episode is brought to you by ai.io.ai.org. Benchmark Report: https://www.vidyard.com/business-video-benchmarks/
2021-05-1058 min
The Video ReformationVidyard's 2021 Video in Business Benchmarks (Video)Vidyard recently dropped its 2021 Video in Business Benchmark Report. This week, Ben and Justin dig through the numbers, charts, stats, and trends to break down the state of B2B video marketing and what to expect in video for business this year. This episode is brought to you by ai.io.ai.org. Benchmark Report: https://www.vidyard.com/business-video-benchmarks/
2021-05-1058 min
The Video ReformationIn-House Video w/ Jim KozyraBen and Justin talk with Jim Kozyra about in-house video production. This episode brought to you by A.R.S.E. Micro 4/3 format: https://youtu.be/m072i-jDSg4
2021-04-2655 min
The Video ReformationIn-House Video w/ Jim Kozyra (Video)Ben and Justin talk with Jim Kozyra about in-house video production. This episode brought to you by A.R.S.E. Micro 4/3 format: https://youtu.be/m072i-jDSg4
2021-04-2655 min
The Video ReformationHow to Build Your Video Roadmap, Pt. IIA video roadmap is the strategic solution to creating effective B2B video content. It's one part diagnosis, one part prescription. This week Ben and Justin continue breaking down the process of building a video roadmap. This episode is brought to you by Plant Magic.
2021-04-121h 20
The Video ReformationHow to Build Your Video Roadmap, Pt. II (Video)A video roadmap is the strategic solution to creating effective B2B video content. It's one part diagnosis, one part prescription. This week Ben and Justin continue breaking down the process of building a video roadmap. This episode is brought to you by Plant Magic.
2021-04-121h 20
The Video ReformationHow to Build Your Video Roadmap, Pt. IA video roadmap is the strategic solution to creating effective B2B video content. It's one part diagnosis, one part prescription. This week, Ben and Justin teach you how to build a video roadmap, beginning with the diagnosis. They break down the questions you need to ask, and who you need to be asking, in order to accurately diagnose your business needs ahead of prescribing the right video content. This episode is brought to you by Plant Magic.
2021-03-291h 07
The Video ReformationHow to Build Your Video Roadmap, Pt. I (Video)A video roadmap is the strategic solution to creating effective B2B video content. It's one part diagnosis, one part prescription. This week, Ben and Justin teach you how to build a video roadmap, beginning with the diagnosis. They break down the questions you need to ask, and who you need to be asking, in order to accurately diagnose your business needs ahead of prescribing the right video content. This episode is brought to you by Plant Magic.
2021-03-291h 07
The Video ReformationWorking Well With Others w/ Mack Garrison (Video)Video production and content creation is a team sport, like it or not. This week, Ben and Justin sit down to discuss collaboration with Mack Garrison of Dash Studio. This episode brought to you by Politipops.
2021-03-151h 10
The Video ReformationWorking Well With Others w/ Mack GarrisonVideo production and content creation is a team sport, like it or not. This week, Ben and Justin sit down to discuss collaboration with Mack Garrison of Dash Studio. This episode brought to you by Politipops.
2021-03-151h 10
The Video ReformationCold Calling with Video MessagesThe days of "smile and dial" are over. Now, cold calling with video messages is a far more effective way to warm up a prospect. This week, Ben and Justin dig into the benefits and best practices of cold calling using video, and offer some first-hand advice for how to do it right. This episode is brought to you by Ben Oliver's 500 Deck Pics. To watch the videos referenced in this episode, go to storyboardmedia.co/cold-calling
2021-03-0159 min
The Video ReformationCold Calling with Video Messages (Video)The days of "smile and dial" are over. Now, cold calling with video messages is a far more effective way to warm up a prospect. This week, Ben and Justin dig into the benefits and best practices of cold calling using video, and offer some first-hand advice for how to do it right. This episode is brought to you by Ben Oliver's 500 Deck Pics. To watch the videos referenced in this episode, go to storyboardmedia.co/cold-calling
2021-03-0159 min
The Video ReformationFill Your Funnel: Why, What, and How VideosAccording to Simon Sinek, "people don't buy what you do; they buy why you do it." This week, Ben and Justin break down brand "why" videos, feature and benefit "what" videos, and "how" our products work videos to keep your funnel filled with content relevant to your customer and where they are in their journey. This episode is brought to you by airDMT.
2021-02-151h 22
The Video ReformationFill Your Funnel: Why, What, and How Videos (Video)According to Simon Sinek, "people don't buy what you do; they buy why you do it." This week, Ben and Justin break down brand "why" videos, feature and benefit "what" videos, and "how" our products work videos to keep your funnel filled with content relevant to your customer and where they are in their journey. This episode is brought to you by airDMT.
2021-02-151h 22
The Video ReformationThe Shift to Educational Content w/ Tyler LessardVidyard's VP Marketing Tyler Lessard joins Ben and Justin to discuss the shift from promotional video content to truly educational video content. They talk about why the shift is happening before diving into how and when to deploy educational content in your marketing funnel. This episode is brought to you by Tyler's book, The Visual Sale, available on Amazon and where books are sold.
2021-02-011h 02
The Video ReformationThe Shift to Educational Content w/ Tyler Lessard (Video)Vidyard's VP Marketing Tyler Lessard joins Ben and Justin to discuss the shift from promotional video content to truly educational video content. They talk about why the shift is happening before diving into how and when to deploy educational content in your marketing funnel. This episode is brought to you by Tyler's book, The Visual Sale, available on Amazon and where books are sold.
2021-02-011h 02
The Video ReformationVideo for Business: Our Bold Predictions for 2021If 2020 has taught us anything, it's that life is short –– so be bold. Storyboard Media's Content Strategist David Olson joins Ben and Justin to make some bold predictions about the state of video for business in 2021, from whether video conferencing will continue to dominate to the types of messages we're likely to see in video marketing. This episode is brought to you by Placeborix.
2021-01-181h 00
The Video ReformationVideo for Business: Our Bold Predictions for 2021 (Video)If 2020 has taught us anything, it's that life is short –– so be bold. Storyboard Media's Content Strategist David Olson joins Ben and Justin to make some bold predictions about the state of video for business in 2021, from whether video conferencing will continue to dominate to the types of messages we're likely to see in video marketing. This episode is brought to you by Placeborix.
2021-01-181h 00
The Video ReformationReviewing 2020 Predictions & Trends, Pt. 2 (Video)In Part II of our 2020 video trends review, Ben, Justin, and David discuss personalization in video, the rise of B2B entertainment platforms, the downfall of Quibi, and the role of video for business in an economic recession. This episode is also brought to you by Peeple Pads.
2021-01-0434 min
The Video ReformationReviewing 2020 Predictions & Trends, Pt. 2In Part II of our 2020 video trends review, Ben, Justin, and David discuss personalization in video, the rise of B2B entertainment platforms, the downfall of Quibi, and the role of video for business in an economic recession. This episode is also brought to you by Peeple Pads.
2021-01-0434 min
The Video ReformationReviewing 2020 Predictions & Trends, Pt. 1Before we look ahead to 2021, we thought we'd reflect on the trends in video that we predicted for 2020 last year. David Olson joins Ben and Justin on the podcast this week to review the first half of their 2020 video trends –– and discuss the ways that video affected lives and businesses in the midst of a global pandemic. This episode is brought to you by Peeple Pads.
2020-12-2149 min
The Video ReformationReviewing 2020 Predictions & Trends, Pt. 1 (Video)Before we look ahead to 2021, we thought we'd reflect on the trends in video that we predicted for 2020 last year. David Olson joins Ben and Justin on the podcast this week to review the first half of their 2020 video trends –– and discuss the ways that video affected lives and businesses in the midst of a global pandemic. This episode is brought to you by Peeple Pads.
2020-12-2149 min
The Video ReformationRemote Video ProductionIn 2020, many businesses adapted to working from home using video. This week, Ben and Justin discuss ways to make remote video production more effective, from tips and tricks to platforms and programs used in the pre-production, production, and post-production of remotely produced video. This episode is brought to you by STDTF 2.0. For a full list of the platforms mentioned in this episode, go to storyboardmedia.co/remote
2020-12-0750 min
The Video ReformationRemote Video Production (Video)In 2020, many businesses adapted to working from home using video. This week, Ben and Justin discuss ways to make remote video production more effective, from tips and tricks to platforms and programs used in the pre-production, production, and post-production of remotely produced video. This episode is brought to you by STDTF 2.0. For a full list of the platforms mentioned in this episode, go to storyboardmedia.co/remote
2020-12-0750 min
The Video ReformationPersonality & Humor in B2B VideoMany B2B marketers fear humor or personality in their video content, but your audience are just people –– and people like humor and personality. This week, Ben and Justin discuss why humor and personality can help your brand, regardless of your industry, and some tips for how to incorporate humor and personality into B2B video. This episode is brought to you by Grub-a-Dub Grubs. Comedy for Dogs: youtu.be/2jZwDU1PHQ4 Contract Hound: storyboardmedia.co/meet-joe GEICO Cavemen: https://youtu.be/x8o_YqzMBoo
2020-11-231h 03
The Video ReformationPersonality & Humor in B2B Video (Video)Many B2B marketers fear humor or personality in their video content, but your audience are just people –– and people like humor and personality. This week, Ben and Justin discuss why humor and personality can help your brand, regardless of your industry, and some tips for how to incorporate humor and personality into B2B video. This episode is brought to you by Grub-a-Dub Grubs. Comedy for Dogs: youtu.be/2jZwDU1PHQ4 Contract Hound: storyboardmedia.co/meet-joe GEICO Cavemen: https://youtu.be/x8o_YqzMBoo
2020-11-231h 03
The Video ReformationForm Follows Function“It is the pervading law of all things organic and inorganic... that form ever follows function." That quote, from architect Louis Sullivan, provides the inspiration for this week's podcast, in which Ben and Justin discuss the importance of considering the function of your video before deciding on its form. This episode is brought to you by The Chernobyl Tourism & Visitors Bureau. Lucid Thoughts Case Study link: https://storyboardmedia.co/work/case-studies/case-study-lucidworks-lucid-thoughts/
2020-11-091h 10
The Video ReformationForm Follows Function (Video)“It is the pervading law of all things organic and inorganic... that form ever follows function." That quote, from architect Louis Sullivan, provides the inspiration for this week's podcast, in which Ben and Justin discuss the importance of considering the function of your video before deciding on its form. This episode is brought to you by The Chernobyl Tourism & Visitors Bureau. Lucid Thoughts Case Study link: https://storyboardmedia.co/work/case-studies/case-study-lucidworks-lucid-thoughts/
2020-11-091h 10
The Video ReformationHow to Set up Your Video Team for SuccessWhether you're hiring a video agency or working with an in-house crew, there are steps you can take to set your video team up for success. This week, Ben and Justin discuss ways that you can help your video team do their jobs better, through each of the seven phases of video. This episode is brought to you by The Dead Wrong Podcast.
2020-10-261h 06
The Video Reformation39. How to Set up Your Video Team for SuccessWhether you're hiring a video agency or working with an in-house crew, there are steps you can take to set your video team up for success. This week, Ben and Justin discuss ways that you can help your video team do their jobs better, through each of the seven phases of video. This episode is brought to you by The Dead Wrong Podcast.
2020-10-261h 06
The Video Reformation39. How to Set up Your Video Team for SuccessWhether you're hiring a video agency or working with an in-house crew, there are steps you can take to set your video team up for success. This week, Ben and Justin discuss ways that you can help your video team do their jobs better, through each of the seven phases of video. This episode is brought to you by The Dead Wrong Podcast.
2020-10-2601 min
The Video ReformationHiring: A WriterA video script doesn't write itself. Storyboard Media’s content strategist David Olson joins Ben and Justin to discuss what makes writing for video a specialized skill set, and what to look for when hiring a writer for your video project. This episode is brought to you by Beta Brain.
2020-10-1254 minThe Video ReformationHiring: A WriterA video script doesn't write itself. Storyboard Media’s content strategist David Olson joins Ben and Justin to discuss what makes writing for video a specialized skill set, and what to look for when hiring a writer for your video project. This episode is brought to you by Beta Brain.
2020-10-1254 minThe Video ReformationHow To Use Video For Internal CommunicationsUsing video for your internal communications has become more important than ever. This week, Ben and Justin discuss some uses that video can have for your internal communications including employee to employee, management to employee, and employee on-boarding. This episode is brought to you by Drain The Swamp Tattoo Shop.
2020-09-281h 01The Video ReformationHow To Use Video For Internal Communications (Video)Using video for your internal communications has become more important than ever. This week, Ben and Justin discuss some uses that video can have for your internal communciations including employee to employee, management to employee, and employee on-boarding. This episode is brought to you by Drain The Swamp Tattoo Shop.
2020-09-281h 01The Video ReformationVideo Selling Best Practices (Video)Prospecting and selling with video is quickly becoming the norm in B2B sales. This week, Ben and Justin discuss some best practices for using video in the sales process –– both for organizations interested in adopting video for sales, as well as individual sales pros who are ready to up their game with video. This episode is brought to you by Unpop.
2020-09-141h 06The Video ReformationVideo Selling Best PracticesProspecting and selling with video is quickly becoming the norm in B2B sales. This week, Ben and Justin discuss some best practices for using video in the sales process –– both for organizations interested in adopting video for sales, as well as individual sales pros who are ready to up their game with video. This episode is brought to you by Unpop.
2020-09-141h 06The Video ReformationHow To Be A Good Client (Video)When it comes to creating video for our clients, we believe that a true partnership is a two-way street. This week, Ben and Justin offer advice for how to be a good client to your video vendors, from being open and honest about the approval process to the best way to share feedback and criticism. This episode is brought to you by Uncle Rusty's Trustey Bunkurs.
2020-08-3151 minThe Video ReformationHow To Be A Good ClientWhen it comes to creating video for our clients, we believe that a true partnership is a two-way street. This week, Ben and Justin offer advice for how to be a good client to your video vendors, from being open and honest about the approval process to the best way to share feedback and criticism. This episode is brought to you by Uncle Rusty's Trustey Bunkurs.
2020-08-3151 minThe Video ReformationHow To Maximize Your Video Budget (Video)At Storyboard Media, we believe that video is an investment, not an expense. And to get the highest return on that investment, you need to maximize your video budget. This week, Ben and Justin offer advice for managing your video production budget and debunk some common misconceptions about the cost of video. This episode is brought to you by Preparation 8.
2020-08-171h 08The Video ReformationHow To Maximize Your Video BudgetAt Storyboard Media, we believe that video is an investment, not an expense. And to get the highest return on that investment, you need to maximize your video budget. This week, Ben and Justin offer advice for managing your video production budget and debunk some common misconceptions about the cost of video. This episode is brought to you by Preparation 8
2020-08-171h 08The Video ReformationTypes of Videos, Pt. 3: Live Action Unscripted (Video)Live action unscripted video covers a wide range of video content, including customer testimonials, event recaps, and live presentations. This week, Ben and Justin discuss the advantages of live action unscripted video, share tips for how to make it, and offer examples of when to deploy it in your marketing funnel. This episode is brought to you by Burrito Water.
2020-08-031h 10The Video ReformationTypes of Videos, Pt. 3: Live Action UnscriptedLive action unscripted video covers a wide range of video content, including customer testimonials, event recaps, and live presentations. This week, Ben and Justin discuss the advantages of live action unscripted video, share tips for how to make it, and offer examples of when to deploy it in your marketing funnel. This episode is brought to you by Burrito Water.
2020-08-031h 10The Video ReformationMistakes Made & Lessons Learned"If you started your business today, what would you do differently?" That question, posed by one of our clients, prompted the topic of today's podcast: mistakes made and lessons learned in over five years of running a video agency. Ben and Justin delve into some of those mistakes, why they turned out to be pivotal moments, and how you can avoid them. This episode is brought to you by Tuxy.
2020-07-201h 10The Video ReformationMistakes Made & Lessons Learned"If you started your business today, what would you do differently?" That question, posed by one of our clients, prompted the topic of today's podcast: mistakes made and lessons learned in over five years of running a video agency. Ben and Justin delve into some of those mistakes, why they turned out to be pivotal moments, and how you can avoid them. This episode is brought to you by Tuxy.
2020-07-201h 10The Video ReformationHow to Use Storytelling in B2B Messaging (Video)Over the past several years, "Storytelling" has become an overused marketing buzzword. This week, Ben and Justin demystify the concept of storytelling by breaking down the elements of a story, then explain how to effectively apply storytelling in B2B messaging. This episode is brought to you by COVID-20.
2020-07-081h 17The Video ReformationHow to Use Storytelling in B2B MessagingOver the past several years, "Storytelling" has become an overused marketing buzzword. This week, Ben and Justin demystify the concept of storytelling by breaking down the elements of a story, then explain how to effectively apply storytelling in B2B messaging. This episode is brought to you by COVID-20.
2020-07-061h 17The Video ReformationTypes of Videos Pt. 2: Live Action Scripted (Video)In the second installment of our Types of Video series, Ben and Justin discuss live action scripted video: what it is, when to use it, and how to make it. They explore the advantages of live action scripted content over animation or doc style videos, and outline who you’ll need to bring on board the project to successfully pull it off. This episode is brought to you by pandemicvoiceovers.biz
2020-06-081h 05The Video ReformationTypes of Videos Pt. 2: Live Action ScriptedIn the second installment of our Types of Video series, Ben and Justin discuss live action scripted video: what it is, when to use it, and how to make it. They explore the advantages of live action scripted content over animation or doc style videos, and outline who you’ll need to bring on board the project to successfully pull it off. This episode is brought to you by pandemicvoiceovers.biz
2020-06-081h 05The Video ReformationHiring: An Editor (Video)An editor is essentially the last writer of your video, responsible for pulling together footage, audio, music, animations, effects, and more. Ben and Justin are joined by editor-extraordinaire Mars Kennedy, who offers advice for how to hire a video editor. They discuss what makes a good editor, as well as what an editor expects from a director throughout the post-production phase. This episode is brought to you by Steep. To view Mars' work, visit vimeo.com/mars42
2020-05-251h 15The Video ReformationHiring: An EditorAn editor is the last writer of your video, responsible for transforming your footage, sound, music, animations, and effects into something greater than the sum of its parts. Ben and Justin are joined by editor-extraordinaire Mars Kennedy, who offers advice for how to hire a video editor. They discuss what makes a good editor, as well as what an editor expects from a director throughout the post-production phase. This episode is brought to you by Steep. To view Mars' work, visit vimeo.com/mars42
2020-05-251h 15The Video ReformationHow To Conduct Better Interviews (Video)Videos like testimonials and founder's stories can sink or swim based on the quality of your interview. Ben and Justin explore ways to conduct better interviews on video, including how to build trust with your subject, the types of questions you want to ask them, and production tips to help you capture better interview footage. This episode is brought to you by Squatch.
2020-05-111h 22The Video ReformationHow To Conduct Better InterviewsVideos like testimonials and founder's stories can sink or swim based on the quality of your interview. Ben and Justin explore ways to conduct better interviews on video, including how to build trust with your subject, the types of questions you want to ask them, and production tips to help you capture better interview footage. This episode is brought to you by Squatch.
2020-05-111h 22The Video ReformationTypes of Videos Pt. 1: OverviewToday's episode launches a new TVR series exploring types of videos for business. Ben and Justin set a foundation for the series by outlining the types of videos that will be discussed, including branded content, explainers, testimonials, FAQ videos, and more. This episode is brought to you by "2020: The Game".
2020-04-2757 minThe Video ReformationTypes of Videos Pt. 1: Overview (Video)Today's episode launches a new TVR series exploring types of videos for business. Ben and Justin set a foundation for the series by outlining the types of videos that will be discussed, including branded content, explainers, testimonials, FAQ videos, and more. This episode is brought to you by "2020: The Game".
2020-04-2757 minThe Video ReformationHow To Be Better On Video (Video Podcast)A lot of businesses are quickly adopting video technology to keep things up and running –– but not everyone is used to it. This week, Ben and Justin are joined by Ryan Carey, founder of BetterOn, a company which trains and empowers people to be more effective on camera. They discuss the benefits of video, how to get more comfortable using it, and why video will continue to play a bigger role in business once we get through this current moment.
2020-04-1657 minThe Video ReformationHow To Be Better On VideoA lot of businesses are quickly adopting video technology to keep things up and running –– but not everyone is used to it. This week, Ben and Justin are joined by Ryan Carey, founder of BetterOn, a company which trains and empowers people to be more effective on camera. They discuss the benefits of video, how to get more comfortable using it, and why video will continue to play a bigger role in business once we get through this current moment.
2020-04-1357 minThe Video ReformationThe Importance of Strategy Flexibility"In preparing for battle, I have found that plans are useless, but planning is indispensable." That quote from Dwight Eisenhower sets the theme for this week's episode, in which Ben and Justin emphasize the importance of being flexible within your strategy and offer some tips for how to do it. This episode is brought to you by Pillsbury Pregnancy Program For Men
2020-03-3043 minThe Video ReformationVideo Creation at ScaleThe big question they’ll need to start answering is: “How do I make video a natural, integrated, and strategic part of how our business engages our audiences?” On this episode, Ben and Justin take a look at video creation at scale; a topic that comes in part from Vidyard’s recently released Video Trends 2020 Guide. This episode is brought to you by The Old '98s.
2020-03-161h 04The Video ReformationWho to Hire: Video ProducerOne of the greatest mysteries in video: what, exaclty, does a producer do? Producer Josh Barker joins Ben and Justin to explain the role of a producer, discuss what makes a good producer, and offer advice for how to hire a producer for your video campaign. This episode is sponsored by Don't Lose It! Footloose It!
2020-03-021h 13The Video ReformationCalls to Action For Your VideoVideo should empower your viewer to take action. But in order to do so effectively, you need the right call to action. Ben and Justin discuss what makes a strong call to action and the types of calls to action that work best for marketing, sales, and customer success-related video content. They also get into some best practices for driving traffic with your video when posting to various social channels. This episode is brought to you by Howard Van Heuvel’s Self Help For Men Who Have To Help Themselves.
2020-02-1753 minThe Video ReformationBusting Video Marketing MythsThe marketing world is filled with myths and misinformation that can lead to poorly designed and executed strategies. Ben and Justin set out to bust five of the most common video marketing myths, from which metrics actually matter to the cost of practicing video for your business. This episode is brought to you by Off Color Lighting
2020-02-0357 minThe Video ReformationThe Evolution of Storyboard MediaOn January 9th, 2020, Storyboard Media turned six years-old. Ben and Justin reflect on the history of the company and their journey as freelancers who partnered to create a video agency. From hiring employees to finding their niche in the market, they discuss insights gained, lessons learned, and what they may have done differently after six years in business. This episode is brought to you by Welcome to the Bumble.
2020-01-201h 23The Video Reformation2020 Video Trends, Pt. 2What changes can we expect to see in the world of video come 2020? In our two-part end of the year spectacular, Ben and Justin are joined by Storyboard's Content Strategist David Olson to discuss some of the trends they expect to see in B2B video marketing in 2020. In part two, some topics include the application of video statistics and analytics and what might happen if there's a recession. This episode is brought to you by Millennial&Me.
2020-01-061h 00The Video Reformation2020 Video Trends, Pt. 1What changes can we expect to see in the world of video come 2020? In this two-part end of the year spectacular, Ben and Justin are joined by Storyboard's Content Strategist David Olson to discuss some of the trends they expect to see in B2B video marketing in 2020. In part one, some topics include AI and machine learning in video, the increase in customer journey content, and the prospect of a B2B influencer. This episode is brought to you by Millennial&Me.
2019-12-2346 minThe Video ReformationHow To Build An In-House Video TeamAs video becomes an increasingly important tool for marketing, sales, and customer success, many companies are building in-house video teams in an effort to create content more consistently, efficiently, and affordably. Ben and Justin shoot the breeze about the advantages and disadvantages of in-house video teams, then dive into the resources you'll need for a one-person in-house team, a three-person team, and a full video team. This episode is brought to you by CozyToesies.
2019-12-091h 03The Video ReformationVideo For Customer SuccessBen and Justin discuss scalable opportunities for video in customer success, including FAQ videos, step-by-step how-tos, and collecting an NPS. They also explore the ways that one-on-one video can improve customer satisfaction scores, reduce support tickets, and build stronger relationships with customers. This week's episode is sponsored by Rounding Second Heavy Petting Zoo.
2019-11-2550 minThe Video ReformationAnalyzing Your Video MetricsAnalyzing your video metrics provides the insights you need to ensure your strategy is working. Ben and Justin talk value metrics vs. vanity metrics, how to interpret metrics to draw insights, and measure those metrics against your goals to find ways to improve your strategy going forward. This episode is brought to you by [bleep bleeeep bleep] for Dogs.
2019-11-1150 minThe Video ReformationPromoting Your VideoThe key to video promotion is understanding who you're targeting, which channels you're using to place your ads, and how much you're willing to spend on each campaign. Ben and Justin walk through some recent promotional campaigns they've worked on and provide a few examples of effective promotional strategies you may have seen from marquee brands. This episode is brought to you by Wilford Brimley's Mustache Wax. Geico Skippable Ad First TV Commercial Facebook Video Ads LinkedIn Direct Sponsored Content vs. Sponsored Content Lucidworks | Lucid...
2019-10-2858 minThe Video ReformationThe Distribution PhaseThe distribution phase is when you finally release your video into the world. Ben and Justin begin today's discussion by defining distribution and explaining how it differs from promotion. They walk through some of the key distribution channels for video, walk through some of the top video hosting platforms, and touch on a few common distribution mistakes and how to avoid them. This episode is sponsored by You're In! SHOW NOTES: https://www.thinkwithgoogle.com/advertising-channels/video/search-engine-marketing/ for 94% of people 18-24 use YouTube… Vimeo, Wistia, Vidyard, TwentyThree pricing pa...
2019-10-1400 minThe Video ReformationThe Post-Production PhaseThe post-production phase includes anything from when you call "wrap" on set to the final delivery of your video assets. Ben and Justin walk through a typical post-production process and peel back the curtain a bit on post-production from a video agency standpoint. They also discuss how to be a good client during post-production. This episode is sponsored by Sole Asylum.
2019-09-3000 minThe Video ReformationFull Funnel VideoThere are different types of video concepts for different stages of the funnel, and the type of video you're creating is going to influence your production. Ben and Justin engage in a lively discussion of the common types of video concepts that you can produce for each part of the funnel, including content for marketing, sales, customer success, HR, and events. Sponsored by Gooey's Cheese Fast. Show Notes: Link to John Costigan's LinkedIn Page
2019-09-1600 minThe Video ReformationThe Pre-Production PhaseThe pre-production phase of video is where you have the opportunity to make your production as efficient as possible. The pre-production phase is where you transform your strategy and creative into a treatment and a script; assemble your cast and crew; allocate your budget; and, most importantly, order craft services. Ben and Justin discuss what to expect during pre-production and how you can make the most out of this critical phase. This episode is brought to you by Icy Dead People Cryogenic Solutions.
2019-09-0200 minThe Video ReformationVideo Content Experience“Video doesn’t live in a vacuum.” Your video content experience is the environment in which your video content lives, how it’s structured within that environment, and how it prompts your prospects and customers to engage with your business. Ben and Justin discuss the role video plays in your overall content experience, and some of the do’s and don’ts when it comes to integrating video. This episode is brought to you by Prince of Persia Slick Silk Slippers. Wistia | Increase Your Play Rate: Optimize Your Video Position And...
2019-08-1900 minThe Video ReformationOur Favorite Strategic Video ConceptsWhen developing your video strategy, choosing the right strategic concepts for your goals and your audience is critical. Ben and Justin each reveal their favorite strategic video concepts for marketing, sales, and customer success – including personalized video, thought leadership video, and knowledge base video – and explain how and when to deploy each type of video. This episode is brought to you by Freddy Fingers' Fedora Funhouse. Show Notes: New sponsor: [1:17] Retraction: [3:38] "Making The Complex Compelling"
2019-08-0500 minThe Video ReformationThe Value of Video Library AuditsAre you getting the most out of your existing video content? Ben and Justin discuss the value of auditing your video library to make sure your existing assets reflect your current goals and speak to the right audience. This episode is brought to you by Biggie's Belt & Suspenders Show Notes: Ben's Blog Post: "4 Reasons To Clean Up Your Video Library"
2019-07-2200 minThe Video ReformationHow to Use Video Selling in the B2B Sales ProcessVideo is quickly becoming one of the most effective tools for B2B sales teams – and if you're not already using, you probably should be. In this episode, Ben and Justin discuss the benefits of using video in the B2B sales cycle. They dig into some best practices for video selling and lessons learned from using video as a prospecting tool. This episode is brought to you by BabyBird, the food-to-mouth delivery system. Show Notes: This is the first episode to feature the podcast's official name! 3:45: Video selling dis...
2019-07-0800 minThe Video ReformationWhy You Need a Corporate Event Video StrategyHow can you use video to get more out of your corporate events? Ben and Justin discuss the importance of having a video strategy in place for your corporate events and explain why the event recap video is essentially pointless. Then, they outline the ways you can use video to maximize the ROI of your events, including promotional video, speaker intros, and video to entertain attendees between speakers. This episode is brought to you by waffles.
2019-06-1900 minThe Video ReformationThe Video Reformation ManifestoWe are redefining the word 'video'. So goes the opening decree of the manifesto that launched The Video Reformation. In this episode, Ben and Justin break down the seven tenets of the Storyboard Media manifesto and explain how each influences their approach to video strategy and video production. This episode is brought to you by Clyde Burlingworth's Foot and Baking Powder.
2019-06-1900 minThe Video ReformationPracticing Effective Video for Business, Part 2In Part 2 of The Video Reformation: A Podcast premiere, Ben and Justin continue their discussion of the seven phases of practicing video. After recapping video strategy, they move on to discussing the remaining phases: pre-production, production, post-production, distribution, promotion, and analysis. It would be cool if this episode was brought to you by GI. Dansk Mjød, but you'll have to listen to find out if it was...
2019-06-1900 minThe Video ReformationPracticing Effective Video for Business, Part 1In Part 1 of The Video Reformation: A Podcast premiere, Storyboard Media principals Ben Oliver and Justin Plant introduce the 7 phases of practicing effective video for business and focus on the first phase: strategy. Ben and Justin define the term ‘practicing video’, outline the 7 phases of practicing video and the associated pyramid scheme, and then, explain in detail how to develop your own video strategy. And, of course, they try to land a Topo Chico sponsorship and get some of that fizzy water cash-money.
2019-06-1800 min
Remote RubyJoined by Ben Orenstein Ben on TwitterTupleRefactoring RailsThe Art of Product Podcast Chris Oliver X/Twitter Andrew Mason X/Twitter Jason Charnes X/Twitter
2019-02-1533 min