Shows
Friends in BusinessEpisode 45: Challenges We've Had To Overcome To Succeed in Business... They Will Surprise YouIn this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh explore the powerful intersection of personal adversity and professional ambition. Jemimah opens up about living with a rare medical condition — an extra kidney — and how it affects her health, productivity, and client relationships. She shares the strategies she’s adopted to manage her workload and maintain balance. Ben reflects on his own experience with anxiety, offering honest insights into recognising emotional triggers and the importance of having a solid support network. Together, they highlight the value of resilience, self-awareness and adaptability in navigating both personal and pr...2025-07-3019 min
Friends in BusinessEpisode 43: Celebrating to Progress to Drive Your Teams and Business to Greater HeightsIn this episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore the often-underappreciated power of celebrating achievements within teams and organisations. The discussion underscores the value of marking milestones—such as birthdays and work anniversaries—as a means of building morale and reinforcing a sense of community. From a leadership standpoint, the act of celebrating—whether through small gestures or ritualised events—is essential to maintaining motivation and long-term engagement. With a balance of wit and wisdom, Ben and Jemimah present a compelling guide to cultivating a vibrant and unified workplace culture through intentional celebrat...2025-07-1621 min
Friends in BusinessEpisode 42: Words Are Spells with Steve PlummerIn this episode of Friends In Business, Ben Wright and Jemimah Ashleigh welcome the eloquent and perceptive Steve Plummer. The discussion delves into the evolving art of copywriting in an AI-driven era, highlighting the enduring value of human creativity and emotional resonance. Steve offers strategic insights into crafting distinctive, authentic messaging that connects deeply with audiences—emphasising that while AI may elevate basic writing standards, it cannot replicate the heart and nuance behind truly impactful communication.
About the Guest:
Steve Plummer is a highly experienced copywriter, author, and speaker, with a rich history in the edu...2025-07-0925 min
Friends in BusinessEpisode 41: The Butterfly Effect: Small Changes That Make a Big DifferenceIn this episode of Friends In Business, Ben Wright and Jemimah Ashleigh explore how seemingly small decisions can lay the foundation for significant business growth. The conversation delves into the power of incremental change, with Ben emphasising the value of a continuous improvement mindset in sales and the role structured training programs play in driving long-term success. Meanwhile, Jemimah highlights the importance of maintaining a strong presence on social media and how this commitment can significantly boost brand visibility and engagement. Together, they share practical insights and real-world examples of how minor shifts can yield transformative results in business.2025-07-0216 min
Stronger Sales Teams with Ben WrightEpisode 121: Where To Start Using AI Now in Your TeamsIn this episode of the Stronger Sales Teams, Ben Wright explores the profound impact artificial intelligence (AI) is having on sales teams across the globe. As professionals navigate the fast-paced adoption of AI tools, Ben highlights essential entry points for harnessing technology with purpose and precision. Acknowledging the anxiety and hesitation that often accompany such shifts, he underscores the pressing need for sales teams to develop AI fluency in order to stay ahead of the curve. Ben offers a comprehensive perspective on integrating AI throughout the sales lifecycle — from prospect research and preparation to training and client engagement.
K...2025-06-2426 min
Friends in BusinessEpisode 39: When and How To Leverage Outsourcing to Grow Your Business and Buy You More TIMEIn this episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh unpack the ins and outs of business outsourcing — a key strategy for businesses looking to grow and boost efficiency. Drawing from their own experiences, they offer practical frameworks and tips on everything from working with virtual assistants to knowing when it’s time to bring in the pros. With a focus on identifying low-value tasks and freeing up time for what really matters, the duo provides actionable strategies to help businesses scale.
Key Takeaways:
Identifying tasks that do not add value or th...2025-06-1821 min
Friends in BusinessEpisode 37: How We'd Rebuild If We Lost EverythingIn this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh Ben Wright and Jemimah Ashleigh engage in a dynamic conversation about overcoming business hurdles and building resilience amid economic headwinds. With a focus on the realities of business adversity, Ben and Jemimah unpack essential themes such as evaluating business health, identifying market opportunities, and harnessing the power of personal networks. The episode delivers a wealth of actionable insights—from reducing inefficiencies and boosting profitability to weathering difficult periods by honing in on core strengths.
Key Takeaways:
Businesses are experiencing a significant rise in...2025-06-0422 min
Friends in BusinessEpisode 36: Our Lessons From 2 Decades of Working With Coaches That Will Help Supercharge Your GrowthIn this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh Ben Wright and Jemimah Ashleigh explore the powerful concept of coaches having their own coaches, shedding light on why the right business mentor can be a game-changer for both personal and professional development. Drawing distinctions between effective coaching and general mentoring, Ben and Jemimah examine what truly makes an investment in coaching worthwhile. From elite athletes to their own lived experiences, they share how meaningful guidance has shaped their journeys—with a healthy dose of humour and practical wisdom along the way.
Key Ta...2025-05-2822 min
Stronger Sales Teams with Ben WrightEpisode 117: The 6 Things I'd Focus on as a Sales Leader this YearIn this episode of Stronger Sales Teams, Ben Wright explores the essential elements of building a high-performing sales team — from creating genuine customer value and setting strategic goals to enhancing team capabilities. Ben also addresses the growing need for sales managers to take a proactive approach in their annual planning, particularly as traditional planning cycles shift in today’s evolving landscape. Covering everything from goal-setting and systems implementation to the smart use of AI tools, he presents actionable steps to help sales teams align, adapt, and succeed.
Key Takeaway:
Identifying and articulating the unique value your compan...2025-05-2722 min
Friends in BusinessEpisode 35: Taking Care of Your Mental Health When the Pressure is ONIn this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh explore the complex and often-overlooked topic of mental health among entrepreneurs and business leaders. Drawing on their own lived experiences, Ben and Jemimah share candid reflections and pivotal moments from their professional journeys, offering practical insights into maintaining a healthy work-life balance amid the relentless demands of entrepreneurial life. The conversation highlights the critical role of consistent daily habits — from quality sleep and nutrition to regular exercise and recognising personal triggers — in supporting mental well-being.
Key Takeaways:
Establishing and maintaining consistent routines aroun...2025-05-2122 min
Stronger Sales Teams with Ben WrightEpisode 116: If You Don't Train Your Team, Expect Sales to DropIn this episode of Stronger Sales Teams, Ben Wright explores the vital role a well-structured training program plays in driving success for B2B sales teams. He highlights the power of tailored, succinct, and impactful training sessions, illustrating how these can significantly boost team performance, morale, and retention. Despite its often-overlooked value, Ben makes a compelling case for formal training as a strategic investment in revenue growth and long-term sales success.
Key Takeaways:
Effective training programs are customised, concise, compelling, consistent, and coaching-focused.
Tailor training to suit the current stage and experience level of your team me...2025-05-2018 min
Friends in BusinessEpisode 34: Dead or Alive, Who Would You Choose?In this episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore their dream dinner conversations with influential thought leaders and share their vision for ideal business collaborations. They reflect on the profound impact that influential figures—such as renowned sales strategist Alex Hormozi and productivity guru James Clear—have had on both their professional journeys and personal growth. Their reflections offer listeners valuable takeaways and a deeper understanding of the principles that shape successful business practice.
Key Takeaways:
Ben and Jemimah discuss the influential figures who have shaped their professional journeys, inclu...2025-05-1418 min
Stronger Sales Teams with Ben WrightEpisode 115: Why Systemising Key Account Management is a MUST to Grow SalesIn this episode of Stronger Sales Teams, Ben Wright delves into the critical discipline of key account management—a fundamental pillar for cultivating enduring client relationships and securing ongoing revenue. Shifting focus from simply acquiring new business, Ben underscores the value of strengthening existing client partnerships to drive repeat sales. He highlights the necessity of a systematic approach to key account management and urges sales leaders to prioritise customer lifetime value.
Key Takeaways:
Establish a consistent approach for engaging customers throughout the delivery cycle, ensuring repeat sales through deep trust and strong relationships.
Focus...2025-05-1326 min
Friends in BusinessEpisode 33: How to Fill Gaps in Your Sales Activities To Stop Wasting LeadsIn this episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore the critical task of identifying and addressing gaps within business processes. Ben underscores the importance of defining a clear 12-month vision as a foundational step in uncovering areas for improvement. By setting a forward-looking roadmap, businesses can pinpoint inefficiencies and implement targeted actions for growth. Jemimah complements these insights with practical analogies and highlights the need for adaptability and a mindset of continuous improvement.
Key Takeaways:
Establishing a clear 12-month vision is crucial for identifying and addressing gaps in your b...2025-05-0720 min
Friends in BusinessEpisode 32: Building Your Sales Process To Close More Deals - Part 2In this episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh discuss how impactful outcomes are achieved by strategically structuring sales activities while remaining agile in the face of shifting market conditions. Building on themes from a previous episode (episode 31), they highlight the significance of ongoing value creation and maintaining strategic engagement with key decision-makers. Throughout the discussion, Jemimah and Ben share proven strategies for sales professionals to boost their success in closing deals. With a strong focus on structured processes and customer-centric strategies, the hosts offer a thorough roadmap for navigating the sales journey...2025-04-3023 min
Friends in BusinessEpisode 31: Building Your Sales Process To Close More Deals - Part 1In this insightful episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore the complexities of developing a highly effective sales process, underscoring the value of a well-structured approach. The discussion focuses on the first three stages of a comprehensive sales process: lead generation, initial meetings, and quotations. Jemimah and Ben offer a detailed analysis of how to effectively manage these crucial stages, providing practical tips for both inbound and outbound lead generation. Emphasising the importance of early-stage engagement, they highlight the need for personalisation to create value and foster stronger connections with prospects.
2025-04-2327 min
Friends in BusinessEpisode 30: The 5 Ways To Leverage Business AwardsIn this episode of Friends in Business, Ben Wright and Jemimah Ashleigh explore the importance of business awards and how entrepreneurs can use them to drive growth. As finalists in the prestigious Australian Small Business Champion Awards, both hosts share their excitement and offer valuable insights into the application process. The discussion focuses on the impact of accolades as powerful social proof that can greatly enhance a business’s credibility and growth potential. Ben highlights the significance of strategically selecting awards and adopting a methodical approach to applications. Jemimah also stresses how awards can become valuable tools for fostering lo...2025-04-1620 min
Friends in BusinessEpisode 29: How To Know If You're An Expert In Your FieldIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the importance of recognising and effectively communicating your expertise in business. The conversation kicks off with a light-hearted reflection on Ben’s recent success in aquathlons, celebrating his championship win, before transitioning into a discussion on how these skills translate into valuable business insights. Jemimah stresses the importance of understanding the specific problem your business addresses, knowing your target audience, and identifying the platforms they frequent, whether it’s LinkedIn or Qantas magazines. Together, they introduce a strategic communication framework known as the “10 Things Exerci...2025-04-0925 min
Stronger Sales Teams with Ben WrightEpisode 110: Where to Start Looking When Sales Numbers Don’t Hit TargetsIn this episode of Stronger Sales Teams, Ben Wright explores the often-overlooked challenges that arise when sales teams face unforeseen hurdles, despite thorough preparation and strategic planning. Drawing a comparison to the early optimism of an AFL season, Ben examines why sales targets can sometimes fall short and the necessity for organisations to adapt in order to remain competitive. Throughout the discussion, he stresses the significance of proactive change management within sales strategies to avoid stagnation and decline.
Key Takeaways:
Ensure that sales goals are well-defined and aligned across the team to maintain focus and coherence in...2025-04-0820 min
Friends in BusinessEpisode 28: Defining Success - How To Know What It Looks Like for YOUIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh guides you through the realms of entrepreneurship, success, and personal development. As Ben and Jemimah explore the concept of success beyond financial metrics, they reflect on their individual journeys, emphasising the significance of personal goals and the importance of fostering a supportive team. For Ben, success in his 40s is defined by working smarter rather than harder. With a disciplined approach and a strong work ethic, he highlights the value of strategic planning and teamwork in achieving success. Jemimah, in contrast, views success as the...2025-04-0226 min
Stronger Sales Teams with Ben WrightEpisode 109: How To Leverage Your Sales Materials to Grow RevenueIn this episode of Stronger Sales Teams, Ben Wright explores the strategic development and application of sales literature in B2B sales management. Addressing the common challenge of content creation and drawing inspiration from the dynamic global sales landscape, Ben outlines key strategies to boost the impact and efficiency of sales teams. This discussion highlights the significance of crafting engaging, informative, and inspiring sales materials to build and sustain a high-performing B2B sales team.
Key Takeaways:
Introducing customers to your brand through concise and impactful presentation decks can set the stage for deeper client relationships.
De...2025-04-0124 min
Friends in BusinessEpisode 27: The Best Pieces of Advice We've Received Over Our 20+ Year CareersIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashley delve into invaluable advice for business owners and aspiring entrepreneurs. Despite the looming threat of a cyclone, they maintain that the show must go on, setting a tone of resilience for an episode brimming with practical wisdom. Ben and Jemimah share pivotal pieces of advice that have significantly shaped their careers. These takeaways offer invaluable guidance for anyone looking to sharpen their business skills while enhancing their personal well-being.
Key Takeaways:
Striving for perfection can cause delays. Progress is about making incremental s...2025-03-2624 min
Stronger Sales Teams with Ben WrightEpisode 108: How To Shorten The Sales Cycle For Faster Revenue GrowthIn this episode of Stronger Sales Teams, Ben Wright explores the essential skill of shortening B2B sales cycles. Ben outlines five proven strategies to accelerate sales processes: targeting the right customers, understanding client needs, engaging with decision-makers, clarifying decision timelines, and leveraging internal reviews to add value. By honing in on these key areas, sales teams can streamline their efforts, boost revenue, and enhance client relationships. This episode serves as an invaluable guide for sales managers looking to optimise their processes and achieve outstanding results.
Key Takeaways:
Concentrate efforts on potential clients who align with y...2025-03-2518 min
Friends in BusinessEpisode 26: Effective Personal Development StrategiesIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the essential role personal development plays in achieving business success. Throughout the discussion, they introduce the four fundamental pillars of personal development: mental, social, emotional, and physical growth. Jemima stresses the importance of mental development. Her insights on social growth emphasise the value of surrounding oneself with empowering, diverse individuals, building on the popular idea that “you are the average of the five people you spend the most time with.” Ben further introduces a surprise fifth pillar: team development, recommending training, coaching, and regular one...2025-03-1920 min
Stronger Sales Teams with Ben WrightEpisode 107: Nailing the Meet and Greet to Close Sales Before You Even QuoteIn episode of Stronger Sales Teams, Ben Wright explores the key elements involved in running successful B2B sales meetings. As a seasoned expert in sales process management, Ben takes listeners through the often-overlooked aspects of the sales journey, with a particular focus on the crucial meet-and-greet phase. He highlights the value of a structured sales approach, noting that systematising around three-quarters of sales activities can bring consistency and effectiveness to every customer interaction. The episode further delves into the three critical stages of a successful sales meeting: the pre-meeting, during the meeting, and post-meeting phases.
Key T...2025-03-1821 min
Friends in BusinessEpisode 25: What are the Most Common Challenges Facing Leaders Right Now?In this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh discuss key challenges facing business leaders, including talent management, customer trust, and technology adoption. Drawing from a recent study, they explore how businesses can effectively manage and retain talent post-COVID-19, build customer trust through social selling, and adopt technology that enhances the customer journey. Ben and Jemimah offer practical insights to help leaders navigate an evolving business landscape and improve operational efficiency.
Key Takeaways:
Emphasize the importance of genuine development plans to keep teams engaged and retain talent effectively.
Explore strategies for estab...2025-03-1222 min
Stronger Sales Teams with Ben WrightEpisode 106: How Every Leader Can Use Data Strategically To Grow Their Business, with John HoranIn this episode of Stronger Sales Teams, Ben Wright is joined by John Horan, a trailblazer in the renewable energy industry. Ben explores John’s journey in establishing and expanding Horan & Bird Solar, focusing on his distinctive approach to business management and growth through strategic decision-making and the integration of artificial intelligence. The discussion unveils John’s innovative strategies, particularly his use of AI to boost efficiency and optimise operations, fundamentally transforming his customer service framework.
About the Guest:
John Horan is an experienced entrepreneur and a leading figure in the Australian renewable energy sector, recog...2025-03-1124 min
Friends in BusinessEpisode 24: How to Set Boundaries in Your BusinessIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh tackle an essential topic for entrepreneurs and leaders: the art of setting boundaries. Drawing from their personal journeys and professional expertise, they explore the intricacies of mental, emotional, and time boundaries, offering practical strategies to help listeners thrive. Ben and Jemimah highlight the critical role mental boundaries play in preventing burnout, stressing the importance of clearly defining work and leisure time. The conversation also delves into emotional boundaries, emphasising the need to navigate professional relationships while maintaining personal limits.
Key Takeaways:
Developing me...2025-03-0523 min
Stronger Sales Teams with Ben WrightEpisode 105: The 10 Commandments of Great Sales - What on Earth Does That MeanIn this episode of Stronger Sales Teams, Ben Wright explores the "Ten Commandments of Great Sales" from 1989 and assesses their relevance in the modern sales landscape of 2025. Drawing on his extensive experience, Ben offers valuable insights into how these core principles have withstood the test of time—or adapted to meet today’s challenges—providing crucial lessons for sales leaders looking to build high-performing teams. This episode offers practical advice aimed at boosting sales performance while maintaining strong, authentic customer relationships.
Key Takeaways:
Engaging personally and genuinely with clients is as crucial today as it was decades...2025-03-0425 min
Friends in BusinessEpisode 23: Why You Must Invest into Training Your TeamIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh delve into the fundamentals of effective training programs. Aimed at equipping listeners with practical strategies, they unpack the 5 C’s of Training: Customised, Consistent, Concise, Compelling, and Coaching. Ben discusses the value of setting clear, concise training outcomes to prevent overwhelming teams while keeping them focused on key objectives. Jemimah adds practical examples, emphasising the significance of making training engaging through diverse approaches, and advocates for the added benefit of coaching. The conversation blends strategic insight with actionable advice, offering valuable tips to improve the eff...2025-02-2617 min
Stronger Sales Teams with Ben WrightEpisode 103: Setting Ourselves Up for Team Growth This YearIn this episode of Stronger Sales Teams, Ben Wright explores the strategies and techniques behind building exceptional B2B sales teams. Ben shares a powerful framework for developing sales teams based on behavioural change, strategic goal setting, and performance assessment. His discussion outlines how this systematic approach can guide sales managers and their teams through a transformative journey. By employing the team step model, which includes strategy, energy, and talent, sales leaders can align and elevate their teams’ behaviours, resulting in sustained improvements in sales performance and overall business outcomes.
Key Takeaways:
The initial focus on behav...2025-02-1824 min
Friends in BusinessEpisode 21: The 5-Step Blueprint to Make Change Management StickIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh delves into the common challenges faced during change management and presents actionable strategies to overcome them, making it a must-listen for anyone seeking to drive meaningful change within their organisation. Ben and Jemimah stress the importance of setting clear objectives, defining success, appointing change advocates, scheduling regular reviews, and securing early victories. Drawing on real-life examples, Ben shares his distinctive methodology, which includes leveraging storytellers, motivators, and thinkers as change champions, and demonstrates how this strategy has driven exceptional growth in businesses.
Key...2025-02-1219 min
Friends in BusinessEpisode 20: How We Deal With Imposter SyndromeIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the widespread issue of imposter syndrome, a challenge frequently faced by leaders and entrepreneurs. Ben opens up about his personal journey of fast-paced entrepreneurial success in his twenties, recounting his struggles with self-doubt while managing a large team. Jemimah enriches the conversation by discussing the various imposter syndrome archetypes, including the perfectionist, the superhero, and the natural genius, while offering practical advice on how to combat these feelings. Together, the hosts highlight the value of recognising one’s accomplishments, seeking mentorship, and embracing ongoing lea...2025-02-0521 min
Stronger Sales Teams with Ben WrightEpisode 101: How to Improve Your Storytelling SkillsIn this episode of Stronger Sales Teams, Ben Wright explores the timeless craft of storytelling and its crucial role in B2B sales. Ben begins by highlighting the importance of storytelling in both personal and professional contexts, underscoring how a well-crafted narrative can elevate engagement in any environment. Drawing on his own experiences and industry knowledge, Ben offers listeners practical advice on creating powerful stories that resonate with audiences.Key Takeaways:
Always start with the end in mind, focusing on the purpose and outcome of your story to keep it on track.
Grab your audience’s a...2025-02-0424 min
Friends in BusinessEpisode 19: 3 Traits of a High Performing TeamIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the nuances of developing high-performing teams. With their unique blend of expertise and wit, they delve into the essential elements required for team success, offering valuable insights and relatable anecdotes. Ben champions a straightforward approach to complex business challenges, highlighting the Team STEP framework, which aligns strategy with talent acquisition and development, while nurturing team energy. Jemimah contributes by discussing the dynamic relationship between personality and skill in recruitment, advocating for hiring based on potential rather than traditional metrics. Together, they provide practical guidance...2025-01-2922 min
Friends in BusinessEpisode 18: The 5 Behaviours We See In Successful TeamsIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh delve into the complexities of creating high-performing teams. With a blend of humour and camaraderie, they offer valuable insights crucial for entrepreneurs, business leaders, and aspiring business owners. Renowned for their dynamic and thought-provoking conversations, Ben and Jemimah discuss key topics essential to business success, focusing on leadership, sales strategy, and team dynamics. The discussion highlights five vital traits of successful teams, with a detailed exploration of how to establish clear strategies that encourage full engagement and commitment from all team members.
Key...2025-01-2221 min
Stronger Sales Teams with Ben WrightEpisode 98: Building a Strategy That Your Team Will Buy In to and ExecuteIn this episode of Stronger Sales Teams, Ben Wright explores the critical role of strategic planning in aligning sales teams’ objectives with the broader goals of the business. As the new year commences, Ben underscores how crafting clear, actionable, and effective strategies can turn business aspirations into measurable results. He highlights common challenges in strategic planning, stressing the importance of prioritisation and focus to avoid the pitfalls of spreading resources too thin across too many objectives. In addition to strategic development, Ben emphasises the significance of regular quarterly reviews and maintaining consistent momentum to ensure sustained success over time.
...2025-01-1422 min
Friends in BusinessEpisode 16: The 3 Types of Celebrations That Lift Team EngagementIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the power of celebrations in the workplace and how they can boost team motivation, help with employee retention, and show recognition. Ben and Jemimah take a deep dive into why celebrations often miss the mark, backed by stats that underline the importance of appreciating your employees, and they share a practical framework for weaving celebrations into your business strategy .They introduce a clear, actionable approach to celebrating within teams, across departments, and through leadership recognition—each of which fosters a sense of achievement and mo...2025-01-0819 min
Stronger Sales Teams with Ben WrightEpisode 96: How to Start 2025 in the Best Possible Way to Achieve Your Sales GoalsTo kick off an exciting year ahead, Ben Wright presents the 2025 episode of the Stronger Sales Teams podcast, focusing on the core essentials of B2B sales management. Ben delivers a compelling narrative for sales leaders, revisiting the key factors that contribute to high-performing sales teams. As the festive season draws to a close, this episode is a crucial resource for those looking to refine their strategic approach to sales by emphasising the importance of aligning team goals with broader corporate objectives.
Key Takeaways:
A well-defined sales strategy aligned with company objectives is critical for...2024-12-3119 min
Friends in BusinessEpisode 14: The Rise and Rise of Storytelling - How You Can Sharpen Your SkillsIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the powerful role of storytelling in the business world. As the conversation progresses, Jemimah and Ben share their excitement about shifting from the demands of business to enriching dinner conversations, highlighting how stories foster meaningful connections.With the focus on the art of storytelling, they underscore its vital role in effective business communication, offering valuable strategies to help listeners refine their storytelling skills. Ben and Jemimah also discussed the growing influence of AI in storytelling, offering practical advice on how tools like ChatGPT can...2024-12-2518 min
Stronger Sales Teams with Ben WrightEpisode 95: The Top 3 Christmas Wishes on Sales Leaders MindsMerry Christmas!!! In this special festive edition of the Stronger Sales Teams podcast, Ben Wright offers a timely discussion that resonates with the personal and professional goals of sales leaders during the holiday season. He reveals the Three Christmas Wishes that are top of mind for many sales leaders as they look ahead to the new year: improving pipeline quality, fostering team hunger, and finding personal balance. Throughout the episode, Ben explores the deep desire for sales teams to thrive. He highlights the need for a strong and reliable sales pipeline, sharing insights on how leaders can distinguish between high...2024-12-2423 min
Friends in BusinessEpisode 13: What Winning an Award can do for Your BusinessIn this episode of the Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explore the strategic significance of business awards for both entrepreneurs and corporations. The conversation begins with some lighthearted exchanges before delving into the surprising advantages of participating in awards ceremonies, highlighting how these events can elevate a business’s profile. Jemimah, a seasoned expert in visibility, shares her extensive experience as a finalist more than 100 times and discusses the often-overlooked potential of business awards as a powerful marketing tool. Ben also contributes valuable insights, focusing on the long-term benefits of winning or being a finalist in...2024-12-1822 min
Friends in BusinessEpisode 12: Negotiation Simplified to Give You Better Business ResultsIn this episode of the Friends in Business Podcast, Ben Wright and Jemima Ashleigh delved into the art of negotiation with engaging stories and expert insights. This episode kicks off with a light-hearted moment, as Ben shares a humorous anecdote about his young daughter, who’s already showing a knack for negotiation. Ben breaks down the key elements of negotiation, drawing inspiration from Herb Cohen’s renowned model. He highlights the critical factors of time, power, and information, explaining how these play a pivotal role in negotiating effectively. Jemimah brings her unique perspective to the conversation, drawing on her exper...2024-12-1123 min
Stronger Sales Teams with Ben WrightEpisode 93: Closing More Deals at the "Pointy End' of the YearIn this episode of the Stronger Sales Team, Ben Wright offers up some valuable strategies for closing deals as the year comes to a close. As the Christmas period approaches. He discusses effective negotiation strategies and highlights the importance of maintaining robust pipelines that accurately reflect business potential. The episode further delves into the optimal timing and approach for introducing pricing in sales conversations, with practical advice on aligning with client budgets from the outset. Additionally, Ben introduces a straightforward yet impactful negotiation framework, featuring walk-in, fallback, and walk-away positions, to help ensure successful deal closures.
Key Take...2024-12-1024 min
Friends in BusinessEpisode 11: A Simple Approach to Building a Sales Process That WorksIn this episode of the Friends in Business Podcast, Ben Wright and Jemima Ashleigh explore the intricacies of developing an effective sales process. Ben outlines a thorough five-stage sales process designed to enhance efficiency and drive greater sales success, beginning with lead generation and concluding with post-sales management. Jemima offers valuable insights on building strong customer connections. As emphasised in this discussion, businesses must continually adapt and refine their sales strategies to remain competitive in today’s fast-paced market.
Key Takeaways:
A defined sales process is crucial for fostering predictable and reliable sales outcomes.
Lead generation sho...2024-12-0423 min
Friends in BusinessEpisode 10: How to Leverage Podcasts into Revenue GrowthIn this episode of Friends in Business Podcast, Ben Wright and Jemima Ashleigh delved into the game-changing potential of podcasting for self-promotion and company expansion. Their perceptive conversation illuminates the strategic benefits of podcasting, whether one is the host or the guest, and offers helpful pointers for making the most of these chances. This episode is a goldmine of information meant to inspire would-be podcasters and business owners to get on the bandwagon of this exciting new medium.
Key Takeaways:
Podcasting significantly increases a business’s visibility across platforms like iTunes and Spotify, widening brand reach.
Host...2024-11-2719 min
Friends in BusinessEpisode 9: Getting Visible Through Media and PRIn this episode of Friends in Business Podcast, Ben Wright and Jemimah Ashleigh explored the untapped possibilities of free media. The topic centres on using a 24-hour media cycle to boost corporate awareness without PR costs. Ben discusses his endurance running adventure, inspired by Jemimah's ‘Rule of Five’ from earlier episodes, connecting personal growth to business exposure techniques. They emphasise the necessity of personal branding, pitching meaningful tales, and understanding one's target audience in discovering and capitalising on niche-relevant media callouts.
Key Takeaways:
Entrepreneurs should realize the potential of free media in a round-the-clock global news...2024-11-2021 min
Friends in BusinessEpisode 8: How to Prioritise Actually Taking Care of YourselfIn this episode of Friends in Business Podcast, hosts Ben Wright and Jemimah Ashleigh explore the essential topics of health, wellness, and fitness for entrepreneurs and business leaders. The discussion touches on several crucial areas, including the significance of mental fitness in maintaining a positive mindset, the development of effective rituals and routines, and the impact of exercise and nutrition on everyday life. Jemimah shares meaningful personal stories, underscoring the transformative potential of wellness in overcoming challenges. Ben presents statistics regarding the mental health of entrepreneurs and corporate leaders, advocating for proactive steps and professional support. Through a combination...2024-11-1322 min
Stronger Sales Teams with Ben WrightEpisode 87: My Top 15 Nurturing Activities To Keep Your Prospects EngagedIn this episode of Stronger Sales Teams, host Ben Wright explores the complexities of lead nurturing, a crucial element of effective B2B sales management. Ben highlights the essential process of nurturing leads from initial contact to meaningful engagement with prospective customers. He presents a comprehensive list of 15 actionable strategies designed to empower sales managers in enhancing team productivity and cultivating enduring customer relationships.
Key Takeaways:
The personalised thank you - this can significantly enhance relationship building with prospective clients.
Personalised videos - providing valuable content can strengthen connections and keep potential clients engaged.
Social Media - con...2024-10-2919 min
Friends in BusinessEpisode 5: The 3 Ways To Grow Revenue FastIn this compelling episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore strategic pathways for achieving swift business growth. Drawing upon their extensive experience, they analyse essential strategies aimed at acquiring new customers, maximising value from current clients, and fostering customer loyalty. Their discussion provides valuable insights into effective revenue enhancement while considering cost factors and the advantages of sustainable scaling.
Ben and Jemimah underscore that while acquiring new customers can often be costly, it remains a crucial driver of growth. They recommend leveraging customer referrals, harnessing the power of networking, and...2024-10-2325 min
Friends in BusinessEpisode 4: The Sum of 5: Getting the Best out of YourselfIn this engaging episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashley explore the transformative notion of the "Sum of Five." This concept posits that the five individuals with whom you spend the most time have a significant impact on your success and overall life outcomes. They examine a variety of influences, ranging from professional relationships to social media interactions, that contribute to both personal and professional development.
The episode also features a fascinating study from Stanford University, which illustrates how different socioeconomic contexts can shape individual progress. Ben and Jemimah stress the...2024-10-1624 min
Friends in BusinessEpisode 3: How to Network with Real Intention for Real ResultsIn this insightful episode of the Friends in Business podcast, hosts Ben Wright and Jemimah Ashleigh explore the essential role of networking in achieving business success. Renowned for their practical insights, Ben and Jemimah examine the complexities of networking by discussing effective strategies, sharing personal experiences, and offering expert guidance on relationship building and strategic connections within the business environment.
Focusing on contemporary networking methods, the hosts elucidate how professionals can effectively navigate both virtual and face-to-face networking situations, enabling them to identify and engage with their target clientele. A key aspect of their dialogue centres on...2024-10-0926 min
Stronger Sales Teams with Ben WrightEpisode 83: Could Harnessing your Inner Courage Grow Your Career? With Laban DitchburnIn this special edition of the Stronger Sales Teams Podcast, host Ben Wright invites Laban Ditchburn, renowned as the world’s foremost courage coach, for a comprehensive dialogue on the importance of having an effective support system. Recorded in person at Ben’s residence, this episode offers an unscripted and genuine exploration of coaching, mentoring, and personal growth. The episode’s central theme underscores the significance of self-help, the transformative nature of forgiveness, and the necessity of surrounding oneself with supportive individuals. Laban also shares his insights on the impact of meditation in fostering balance and coherence in life, which h...2024-10-0127 min
Friends in BusinessEpisode 1: Who Are Your Friends in Business?Welcome to the first episode of the Friends in Business Podcast, hosted by Jemimah Ashleigh and Ben Wright. In this episode, Jemimah and Ben provide a compelling look at their personal stories, highlighting how their varied experiences lead to valuable business insights. Jemimah’s transition from a high-security law enforcement role to a thriving entrepreneur emphasizes the critical role of visibility in achieving business success. Conversely, Ben illustrates the importance of value creation and robust systems for sustainable growth. Together, they preview what listeners can anticipate: practical business skills, effective systems and processes, visibility strategies, and inspiring journeys.
...2024-09-2521 min
Stronger Sales Teams with Ben WrightEpisode 73: Nailing the Recruitment Process is Absolutely Within Your Reach, with Grant ButterissIn this episode of the Stronger Sales Teams, host Ben Wright introduces Grant Butteriss, a highly regarded entrepreneur, CEO, and strategic leader with more than 21 years of experience in the industry. Together, they explore recruitment and hiring processes. Grant provides valuable insights into the prevalent challenges confronting today's sales executives, particularly the hurdles associated with recruiting, retaining, and nurturing top-tier talent. They delve into the role of psychometrics in enhancing recruitment success rates, presenting pragmatic, data-driven techniques to streamline the hiring process.
About Guest: Grant Butteriss is a repeat exited founder and CEO who thrives i...2024-07-2424 min
Stronger Sales Teams with Ben WrightEpisode 72: Navigating the Sales Leadership Problem, with Richard HarrisIn this episode of Stronger Sales Teams, host Ben Wright continues his chat with sales training authority Richard Harris. They explore the intricacies of sales leadership, with a particular emphasis on the common challenges encountered by novice sales leaders and the strategic methodologies to surmount them. Richard draws on his extensive expertise in transforming individual contributors into effective leaders, stressing the pivotal roles of interpersonal skills, accountability, and cultivating a culture of enjoyment and involvement within sales teams. They discuss practical steps for building and maintaining sales team cohesion and morale through engaging activities and strategic planning. Richard also off...2024-07-1725 min
Stronger Sales Teams with Ben WrightEpisode 71: Unnecessary Discounting Be Gone, A Proven Method to Removing it From Your Team, with Richard HarrisIn episode fo Stronger Sales Teams, Ben Wright invites sales training specialist Richard Harris to explore sales strategies, emphasizing the path of the seller in enhancing the buyer's journey. Richard presents his belief that the buyer's journey does not exist; rather, it is the buyer's experience influenced by the seller's journey. This thought-provoking perspective directs the discussion towards practical sales techniques capable of significantly enhancing team effectiveness.
The pair delves into essential themes including handling discount requests, the significance of grasping the buyer’s economic influence, and the skill of negotiation. Richard imparts valuable strategies for managing di...2024-07-1030 min
Stronger Sales Teams with Ben WrightEpisode 69: How Do We Build the Personal Brands of Our Teams to Generate Customer Value, with Johnathan MaltbyIn this episode of Stronger Sales Teams, host Ben Wright delves deeper into 'personal branding' alongside business and career coach Johnathan Maltby. Building upon last week's episode, Ben and Johnathan explore practical strategies for crafting a compelling personal brand. Their discussion not only aims to bolster individual career trajectories but also seeks to produce favourable outcomes for sales teams and Customer.
In today's bustling marketplace, personal branding plays a vital role in setting oneself apart. Johnathan outlines his "six pillars of professional identity," aimed at guiding individuals in discovering their unique values and skills. This process entails...2024-06-2622 min
Stronger Sales Teams with Ben WrightEpisode 68: Why We Simply Must Invest in Our Personal Brands, with Johnathan MaltbyIn this episode of Stronger Sales Teams, host Ben Wright chats with Johnathan Maltby. The conversation dives into the intricate world of personal branding. With a career spanning several fields, Johnathan shares his insights on how personal branding goes beyond mere business benefits—it drives purpose, adds value, and can significantly influence customer outcomes. Emphasising the importance of being conscious of one's brand, he breaks down the core elements that constitute a strong personal brand: value creation, credibility, and visibility.
The episode walks listeners through the crucial elements of crafting an effective personal brand. Johnathan and Ben ch...2024-06-1921 min
Stronger Sales Teams with Ben WrightEpisode 67: Can You Really Be a Leader Without Understanding Sales, with Karl BrockmanIn this episode of Stronger Sales Teams, host Ben Wright chats with Karl Brockman, a renowned consultant in people and performance.
The discussion kicks off with praise for Karl Brockman's impressive expertise and highlights his unique approach to developing high-performing teams through mindset, leadership, and effective people practices. The conversation then delves into the similarities between sales and leadership, focusing on trust-building, negotiation, and pitching visions and ideas within a business context. The episode smoothly transitions to examine the connection between self-leadership and sales performance, emphasising the crucial alignment for success in both areas.
About t...2024-06-1227 min
Stronger Sales Teams with Ben WrightEpisode 66: What is WRONG in the World of Sales with Alex McNaughtenIn this episode of the Stronger Sales Teams podcast, host Ben Wright talks with Alex McNaughten, co-founder and co-CEO of Grw AI. They explore critical issues in B2B sales management, highlighting a significant disconnect: only a third of salespeople receive regular coaching, despite 84% of managers thinking they provide it. Alex attributes this gap to insufficient training and overwhelming responsibilities for sales managers.
The conversation also covers the evolving sales landscape, emphasising the need for salespeople to add genuine value and adapt to increasing buyer sophistication. Despite advancements in AI, both agree that sales roles are not...2024-06-0521 min
Stronger Sales Teams with Ben WrightEpisode 64: When Will AI Replace Sales Teams with Erik van EekelenIn this episode of the Stronger Sales Team podcast, Ben Wright speaks with Erik van Eekelen, the founder of Icana.AI and an expert in artificial intelligence, about the state of AI in B2B sales management both now and in the future.
Erik van Eekelen takes centre stage to address the growing impact of AI in sales processes at various phases, ranging from real-time, intelligent chat functionalities for lead qualifying to content generation in reaction to popular search phrases. Erik also offers a bold prediction for where we might find ourselves in a years’ time…a somew...2024-05-2224 min
Stronger Sales Teams with Ben WrightEpisode 63: The Undeniable Power of Simplifying Sales with Bob MarshIn this episode of the Stronger Sales Team podcast, Ben Wright welcomes guest Bob Marsh, whose extensive entrepreneurial experience and sales leadership offer valuable lessons to sales managers aiming to build highly effective teams. The discussion revolves around simplifying the complex world of sales management and touches on the personal health aspect that influences productivity.
Bob and Ben delve into the concept of simplicity in sales and the points of inflection where complexity can inhibit the effectiveness of sales processes and decision making. They explore the consequences of overloading information, the decline in attention spans, and how...2024-05-1526 min
Stronger Sales Teams with Ben WrightEpisode 62: How Building Your Brand Can Close More Deals with Kady O ConnellIn this episode of the Stronger Sales Team podcast, host Ben Wright engages with Kady O Connell, branding expert and founder of Kady Creative, in an enlightening conversation about the intersection of branding and sales management. Discover the significance of establishing a compelling brand identity and how it can be leveraged to bolster the performances of B2B sales teams.
Kady O Connell delves into the essence of branding, defining it as the emotional connection and perception customers form through interactions with a business. With a spotlight on actionable strategies, this episode is a treasure trove of...2024-05-0822 min
Stronger Sales Teams with Ben WrightEpisode 61: The 10-Step Blueprint to Nailing Change ManagementIn this episode of the Stronger Sales Team podcast, host Ben Wright delves into the often intimidating world of change management.
Ben tackles the "brutal reality" that 70% of change management initiatives fail, as reported by the Harvard Business Review. He proposes a counter-narrative, outlining ten structured steps to embrace change effectively. From breaking down objectives to celebrating small victories, Wright breaks the process into manageable pieces. Equip yourself with the winning strategy and be one of the three that succeed!
Key Takeaways:
Change management, while challenging, can be navigated successfully with the right approach an...2024-05-0124 min
Stronger Sales Teams with Ben WrightEpisode 60: Should We Really Celebrate Achieving Job ExpectationsIn this episode of the Stronger Sales Team podcast, host Ben Wright, delves into the transformative power of celebrating sales team achievements. Ben categorises celebrations into three types: senior leadership level, internal team, and external team celebrations, emphasising their distinct aims and implementations. He further explores the four C's of celebrations—cadence, cash, customised, and creative—and the influence they wield in building team cohesion and inspiring increased productivity. Bolstered by statistics and real-world examples, Ben makes a compelling case for integrating celebratory routines into sales management strategies.
Key Takeaways:
Celebrate achievements across three levels: senior lead...2024-04-2427 min
Stronger Sales Teams with Ben WrightEpisode 59: How Video Can Become Your Sales Team's Secret Weapon with Nick CapozziIn this episode of the Stronger Sales Team podcast, host Ben Wright welcomes Nick Capozzi - an entrepreneur who's spent his career building and deploying sales teams across the globe. From luxury goods to tech and software his unique background brings a fresh perspective on folding B2C strategies into B2B sales processes.
Through a conversational narrative, the episode underscores the transformative impact of video storytelling and personalised video marketing strategies on B2B sales management. Nick delivers a stirring dialogue on how the pandemic catalysed the global adoption of digital communication, sharing his insights on the...2024-04-1728 min
Stronger Sales Teams with Ben WrightEpisode 58: Why We All Have Stories To Tell with Akeem ShannonIn this episode of the Stronger Sales Team podcast, Ben Wright sits down with Akeem Shannon, the innovative entrepreneur, and CEO of Flipstik. Through an engaging conversation, they delve into the art and impact of storytelling in sales, providing listeners with invaluable insights into how to captivate and persuade through narratives.
Crafting stories that resonate with clients is an art form that can propel business ventures to new heights, and Akeem demonstrates exactly how. He emphasises the importance of connecting human experiences with one's product or service and reveals the profound effect that storytelling has had on h...2024-04-1026 min
Stronger Sales Teams with Ben WrightEpisode 56: The Art to an Engaging One to One Meeting that Drives Team PerformanceIn this episode of Stronger Sales Teams, Ben Wright gets into the art of running powerful one-on-one meetings. Designed to capture the attention of sales leaders and managers worldwide, the episode serves as a quintessential guide for building and maintaining high-performing, revenue-boosting sales teams. Wright's approach to fostering a work-life balance and promoting personal health is interwoven with sales management, highlighting a holistic framework for success.
The episode dissects the importance of strategic one-on-one meetings, emphasising their potential to transform mundane check-ins into dynamic discussions that ignite team members' drive for the weeks ahead. It covers the...2024-03-2629 min
Stronger Sales Teams with Ben WrightEpisode 54: Learning Leadership Skills for the eCommerce Industry with Dan BrownsherSummary
In this episode, host Ben Wright sits down with Dan Brownsher, CEO of Channel Key, to explore the evolving landscape of eCommerce. Dan shares his expertise in navigating the challenges and opportunities presented by emerging trends such as retail media, TikTok, Temu and Shein. Their conversation delves into the current landscape of eCommerce, unpacking strategies for sales growth and the impact of an increasingly competitive online marketplace.
They also address the complexities of managing remote and hybrid teams, offering practical tips for fostering communication, trust, and collaboration.
About the Guest:
Dan...2024-03-1325 min
Stronger Sales Teams with Ben WrightEpisode 53: How to Profit From NetworkingIn this episode, Ben delves into the art of face-to-face networking and the power of making and receiving referrals. Drawing from his extensive experience as an entrepreneur, corporate leader, and sales coach, Ben shares practical advice on how to effectively navigate networking events and build meaningful connections that drive success. From crafting compelling pitches to mastering the follow-up process, Ben provides actionable strategies to help listeners develop highly effective B2B sales teams and achieve their business goals.
Ben Wright shares his streamlined approach to mastering referral networking, knowing that for sales managers and entrepreneurs alike, your n...2024-03-0626 min
Stronger Sales Teams with Ben WrightEpisode 50: The 5 Secrets to Impactful TrainingWelcome to the 50th episode celebration of the "Stronger Sales Teams" podcast hosted by the dynamic entrepreneur and expert sales coach, Ben Wright. In this milestone episode, Ben delves into his favourite topic—sales training—and its applicability in various aspects of life. Through an anecdote about his past experiences and listener feedback, he sets the stage for revealing the five critical elements of a successful sales training program. These elements encompass customised content, consistent scheduling, concise delivery, compelling presentation, and integration of coaching methodologies for ongoing development.
Key Takeaways:
Sales training must be tailored or custo...2024-02-1419 min
Stronger Sales Teams with Ben WrightEpisode 41: Three Ways to Build a Performance Culture Based on TrustIn this episode of the Stronger Sales Teams podcast, Ben Wright discusses how to build a high-performance culture based on trust. He shares three key strategies for creating a culture of trust within a sales team: involving the team in the planning process, defining clear rules of engagement, and executing the plan with consistency. By implementing these strategies, leaders can foster trust, engagement, and accountability within their teams.
Key Takeaways:
Teams should be involved in the planning process to increase engagement and accountability.
Clear rules of engagement should be established to define how the team works...2023-12-1320 min
Stronger Sales Teams with Ben WrightEpisode 40: How to Develop Your Leadership EQ with Smokin' Tom SlocumIn this episode of the Stronger Sales Teams podcast, host Ben Wright interviews Tom Slocum, Founder of The SD Lab. They discuss the changing landscape of sales leadership, particularly in the virtual world, and the importance of emotional intelligence (EQ) in sales leadership. Tom emphasizes the need for sales leaders to listen, be present, exercise emotional control, and adapt to the rapidly changing sales environment. He also highlights the value of learning from other sales leaders and embracing technology to stay agile and effective.
About the Guest: Tom Slocum is the founder of The SD Lab...2023-12-0625 min
Stronger Sales Teams with Ben WrightEpisode 39: Transforming Annual Team Performance Reviews into Game-Changing Growth MeetingsIn this episode, Ben Wright discusses how to transform annual performance reviews into growth-driven meetings. He emphasizes the importance of mindset and provides five key points for leaders to keep in mind during these reviews. Ben then shares three common ways to make performance reviews more effective and focused on growth: goal setting, two-way outcomes, and focusing on strengths while managing weaknesses. He also provides tips for softening the anxiety often associated with performance reviews.
Key Takeaways:
Performance reviews should be seen as two-way conversations focused on growth.
Set SMART goals that are relevant to the i...2023-11-2920 min
Stronger Sales Teams with Ben WrightEpisode 38: What Sales Leaders Must Do To Prepare for the Rise and Rise and Rise of AI with Matt SwalleyIn this episode of the Stronger Sales Teams podcast, Matt Swalley, Co-Founder of Omneky, joins Ben Wright to discuss the evolving role of AI in Sales. Matt explains how sales has shifted from face-to-face interactions to more transactional and digital processes. He highlights the importance of personalization in marketing and how AI can be used to generate and optimize personalized ad creatives. Matt also emphasizes the need for sales teams to embrace AI tools and provides tips for preparing and capitalizing on AI advancements.
Key Takeaways:
Sales has evolved from face-to-face interactions t...2023-11-2219 min
Stronger Sales Teams with Ben WrightEpisode 32: My Go To Coaching Model and Why I Love ItIn this episode, Ben Wright discusses his go-to coaching model, the GROW Model. He explains that simplicity, practicality, and real-world applicability are key factors in choosing a coaching model. The GROW model, developed by John Whitmore, consists of four steps: Goals, Reality, Options, and Will. Ben emphasizes the importance of awareness and responsibility in the coaching process. He provides a detailed example of how he recently used the GROW Model to help a Leader empower and enable their team.
Key Takeaways:
The GROW Model consists of four steps: Goals, Reality, Options, and Will.
Awareness and responsibility a...2023-10-1125 min
Stronger Sales Teams with Ben WrightEpisode 24: How Successful Sales Teams are Meeting Together Post CovidIn this episode of the Stronger Sales Team podcast, Ben Wright discusses the importance of effective meetings in the post-COVID era. He highlights three key meetings that are crucial for sales teams: weekly team updates, training sessions, and deal reviews. Ben provides tips on how to make these meetings impactful and engaging, emphasizing the need for motivation, clear goals, and follow-up actions.
Key Takeaways:
* Trying new things is hard, but embracing new experiences leads to personal growth.
* Cross-skilling is essential for adapting to different environments and improving performance.
* Weekly team updates s...2023-08-1624 min
Stronger Sales Teams with Ben WrightEpisode 23: Leading Sales Teams During Difficult Economic Times, with Mark Stouse - Part 2Mark Stouse is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge their ROI gap. He is an award-winning B2B CMO and CCO and has been a pioneer in connecting marketing investments to revenue, margin, and cash flow.
In this episode of the Stronger Sales Teams podcast, host Ben Wright interviews Mark Stouse, the Managing Director and Founder of Proof Analytics. They discuss various topics related to sales leadership and performance, particularly in times of adversity. Mark shares his insights on learning hacks, the importance of continuous improvement...2023-08-0814 min
Stronger Sales Teams with Ben WrightEpisode 21: The Most Effective Approaches to Rapidly Grow Revenue - Part 3In this episode of the Stronger Sales Teams podcast, Ben Wright discusses effective growth hacks for lead generation. This is the third and final episode in the 'Fast Revenue Growth' series.
Ben shares ten revenue growth hacks that can help businesses emphasize fast growth. These hacks include getting aligned with the sales process, using tech to prospect, embracing content to build a following, and leveraging technology to shorten the sales cycle and increase close rates. Ben also emphasizes the importance of training, mindset, and celebrating wins in achieving fast growth.
Get your notepad and pen re...2023-07-2523 min
Stronger Sales Teams with Ben WrightEpisode 20: The Most Effective Approaches to Rapidly Grow Revenue - Part 2In this episode, Ben Wright discusses different pricing strategies that can be used to achieve fast revenue growth. He explains eight pricing strategies, including cost-based pricing, competition-based pricing, value-based pricing, penetration pricing, skimming pricing, premium pricing, promotional pricing, and dynamic pricing. Ben highlights the benefits and pitfalls of each strategy and provides insights on when to use them. He also emphasizes the importance of continuously evaluating and adjusting pricing to meet customer needs and stay competitive.
It is important to note that Long-term retention, increasing transaction size per customer, and acquiring new customers are three main ways...2023-07-1919 min
Stronger Sales Teams with Ben WrightEpisode 19: The Most Effective Approaches to Rapidly Grow Revenue - Part 1In this episode of the Stronger Sales Teams podcast, Ben Wright discusses three ways to grow revenue quickly: long-term retention, increasing transaction size, and acquiring new customers. He emphasizes the importance of repeat business from existing customers and provides strategies for building long-term retention models, such as contracts, subscriptions, and key account relationships. Ben also explores methods for increasing transaction sizes, including bundling products, offering pricing tiers, and providing value-add services. Lastly, he delves into acquiring new customers through prospecting, referrals, and targeting profitable customer segments.
0:00 Intro
1:15 Recap
1:49 Revenue
2...2023-07-1226 min
Stronger Sales Teams with Ben WrightEpisode 18: Why Sales Prospecting Has Evolved, with Collin MitchellThis week, Collin Mitchell joins Ben Wright on the Stronger Sales Teams podcast to discuss the importance of personalization in the sales process and how technology can be leveraged to achieve this. They delve into the top-of-funnel challenges faced by sales organizations and the need for effective inbound lead management and outbound campaigns. Collin emphasizes the power of data in personalization and highlights the various segmentation points that can be used to tailor messaging. He also emphasizes the need for sales teams to measure conversions rather than just activity and constantly optimize their strategies. The conversation touches on the...2023-07-0528 min
Stronger Sales Teams with Ben WrightEpisode 12: The Talent Approach to Building a High Performing Sales TeamIn today's episode, Ben Wright speaks of his experience with a successful sales leader, who had been in their role for 6-7 years. This individual was a great motivator to their team and was working hard on improving their leadership skills. The issue this leader had was with reacting emotionally when confronted with another person who was also emotional. Rather than letting the person calm down and work through the problem, the leader also became emotional themselves. Ben encouraged this leader to focus on improving this area of their leadership and reminded them of the importance of managing their...2023-05-2425 min
Stronger Sales Teams with Ben WrightEpisode 11: The Strategic Approach to Building a High Performing Sales TeamBen Wright introduces the Stronger Sales Team podcast, which is designed to help sales managers build, motivate, and keep together highly effective sales teams that grow revenue and make businesses profitable. He then explains the 4 key habits of successful sales leaders: a sales process, the Team Step Playbook, a form of measurement, and sales training. He focuses on the “S” in the Team STEP Playbook, which stands for strategy, and explains why the Team STEP Playbook is a better option than a traditional sales strategy document. It is a broad framework that allows sales managers to customize their strategic plan...2023-05-1724 min
Stronger Sales Teams with Ben WrightEpisode 8: How to Improve your Sales Performance by Leveraging the Learning of Professional AthletesBen Wright welcomes Juan Sanchez, the founder and head coach of Primely, to the Stronger Sales Teams podcast. Juan is an experienced sales manager, having been an equity partner at a successful renewables business and a BDM for 12-15 years. Primely offers mental fitness training for sales teams seeking optimal performance.
Juan and Ben discuss how to improve sales performance by learning from professional athletes. Juan explained that mental fitness is the ability to remain mentally focused, resilient, and motivated, even in challenging situations. Mental fitness is important for sales teams because it can help them stay...2023-04-2620 min
Stronger Sales Teams with Ben WrightEpisode 1: The Sales Process: Game PlanWelcome to the Stronger Sales Teams Podcast by Ben Wright! In this pilot episode, Ben Wright welcomes listeners to the Stronger Sales Teams podcast. He explains how to design an effective sales process, one that is easy to follow, measurable, and that everyone is willing to stick to. He stresses the importance of having everyone on board and engaged with the process, and highlights how having a successful sales process can help to grow revenue and make businesses profitable.
This podcast discusses the importance of having a sales process and sales methodology in order to ensure that c...2023-04-0125 min
Who Knows? PodcastFinding a happy work-life balance with Ben Wright - Who Knows? PodcastThis week I was fortunate enough to sit down and chat with Ben Wright- local businessman and owner of Waves, an alternative provision group based in Slaithwaite.
Ben (as well as having the same name) is very similar to me as he admitted he often struggles to switch off from work. This has been something Ben has spent a lot of time working on and has now developed strategies to help him switch off and be present in the moment, particularly with his loved ones.
The work Ben does alongside his team at Waves is...2022-10-0347 min
The Harrogate Food ShowEpisode 12: Kathy Hipperson, Historical interpreter - Victorian winter delights that you can try at homeChef Ben wright from Rudding Park Hotel is joined by Kathy Hipperson A well-known Historical actor known for her role of the Victorian cook Mrs Crocombe. In the show they explored Victorian winter delights that you can try at home.2020-12-1733 minThe Harrogate Food ShowEpisode 11: Fiona Slight, Rudding Park Head Gardener - How and what to grow in a chilly winter.Chef Ben Wright from Rudding Park Hotel, discusses all things gardening with Fiona Slight. The topics vary from growing, sewing, weeding and kitchen gardens!2020-11-2600 minThe Harrogate Food ShowEpisode 10: Shari Mukherjee, Masterchef US contestant and recipe developer - Spicing up your dinner with Indian cuisineChef Ben Wright from Rudding Park Hotel talks with Shari Mukherjee Masterchef US contestant and recipe developer. They talk about spicing up your dinner with indian cuisine.2020-10-2100 minThe Harrogate Food ShowEpisode 9: Chintal Patel, NHS Doctor and Instagram recipe developer - Indian influenced home cookeryChef Ben Wright from Rudding Park Hotel, talks with Chintal Patel Mum of two, Instagram recipe developer and NHS doctor. They discuss indian influenced home cookery.2020-09-2229 minThe Harrogate Food ShowEpisode 8: John Molnar, Chef of the best fish and chip shop in the UK - Chip shop secrets and simple dinnertime recipesIn this episode Chef Ben Wright from Rudding Park Hotel, discusses all things fish and chips with John Molnar. John is the chef and owner of 'The Cods Scallops', voted the best fish and chip shop in the UK.2020-07-2417 minThe Harrogate Food ShowEpisode 7: Consultant Chefs, Matthew and John Benson-Smith - Guilt free lunchtime inspirationIn this episode two well known and successful Consultant Chefs give listeners some guilt free lunchtime inspiration. Chef Ben Wright from Rudding Park Hotel, explores topics from classical French and British salads to sandwiches with a twist. 2020-06-2832 minThe Harrogate Food ShowEpisode 6: French Chef, Yves Quemerais - Simple French Dish InspirationIn this episode Yves Quemerais from 'The French Chef at Home' explores traditional French dishes With Chef Ben Wright From Rudding Park Hotel. They discuss cassoulet, Quatre-quarts and everything in-between.2020-05-1018 minThe Harrogate Food ShowEpisode 5: Local Blogger, The Harrogate Girl - Help and Support in the Local CommunityIn this show Chef Ben Wright discusses the help and support available around Harrogate, with local blogger Victoria (The Harrogate Girl).2020-05-0731 minThe Harrogate Food ShowEpisode 4: Celebrity Chef, Joe Hurd - Simple Italian Dishes On a BudgetLocal Chef Ben Wright discusses the history of Italian food and simple dishes to try at home with Joe Hurd, a chef with Yorkshire and Italian roots. Joe is known for his appearances on Saturday Kitchen, CITV's Munch Box and the Travel Channel. 2020-04-2539 minThe Harrogate Food ShowEpisode 3: Garden Designer, Matthew Wilson - Growing Your Dinner and Building a Vibrant GardenLocal Chef Ben Wright discusses topical gardening advice, with Garden Designer and BBC Gardeners Question Time Panelist Matthew Wilson.2020-04-1828 minThe Harrogate Food ShowEpisode 2: Local influencer, The Harrogate Mama - Meal planning and feeding the familyIn this period of isolation, Chef Ben Wright from Rudding Park Hotel discusses Meal planning and feeding the family with Lucy Playford. Lucy is a well known local blogger, influencer and busy mum.2020-04-1024 minThe Harrogate Food ShowEpisode 1: GBBO Contestant, Karen Wright - Dinner and Dessert ideas with back of the shelf ingredientsHost of the Show, Chef Ben Wright from Rudding Park Hotel Harrogate, discusses a variety of cookery topics with Great British Bake Off Contestant Karen Wright. The conversation varies from caravan cooking, Karen's GBBO experience and lots more foodie gossip.2020-04-0235 min