Shows
Conversion Tracking PlaybookThe 3 Flows Making or Breaking Your Retention Engine w/Ben ZettlerIn this episode, Brad Redding and email/SMS expert Ben Zettler break down the must-have flows, segmentation tactics, and personalization strategies that actually move the needle for DTC brands. From the 3 core automations every brand should have (but many still don’t), to zero-party data strategies, dynamic content in Klaviyo, and how to turn transactional emails into repeat purchases—this is a masterclass in lifecycle marketing that drives real revenue. Ben also shares his take on what not to do, including the #1 mistake killing your deliverability.Connect with Ben on LinkedInZettler DigitalConn...2025-06-0438 min
In Defense of Plants PodcastEp. 520 - Saving Orchids!What does it take to save orchids from extinction? Saving Orchids by Dr's Philip Seaton and Larry Zettler showcase the dedicated folks who are making it happen across the world. From why orchids need our help to cultivating in the lab and returning them to the wild, Saving Orchids is an inspirational read for anyone with even the slightest interest in nature and conservation. Join us for a peak at what this book is all about and what went in to writing it. This episode was produced in part by Elle, Steve, Cassie, Chuck, Aaron, Gillian, Abi, Rich, Shad...2025-04-0653 min
ElternAlltagChaos am AbendBen Furmann: "Ich schaff's!" in unserer Mediothek©2024 Suchtprävention AargauBereichsleitung: Mark BachofenRedaktion: Bettina Pelosi, Maya ZettlerCover: Monika BrunnerTechnik: Reto M. ZurflühMusik: ketsa.uk (CC BY-NC-ND 4.0)2024-12-1223 min
Ditching HourlyBen Zettler - Pricing Tactics For Digital AgenciesBen Zettler, owner and founder of Zettler Digital, joined me on Ditching Hourly to discuss pricing tactics for agencies.Ben's Links:Zettler DigitalBen's LinkedInAI-Generated Stuff:SUMMARYBen Zettler, owner and founder of Zettler Digital, joins Jonathan Stark to discuss value pricing for agencies. Ben shares his background in sports and how he transitioned into building his agency. They discuss the initial conversations with potential clients, the importance of understanding their needs and goals, and how to convert those conversations into proposals. Ben also talks about the value of offering free...2024-07-2355 minConversion Tracking PlaybookFuture of Affiliate Marketing: Insights from Jonathan Snow and AI-Driven AdvertisingIn today's episode, Brad Redding and Jon Cairo are joined by Jonathan Snow of The Snow Agency / Avenue Z. We dove into the future of advertising, critiqued Apple's privacy stance, and highlighted the power of TikTok Shop for affiliate marketing. Jonathan shared insights on leveraging user-generated content over high-budget videos and emphasized the importance of strong commission offers to attract affiliates. We also discussed the rise of social commerce, third-party attribution tools, and the potential impact of Apple's ad strategies. -----We release new episodes every week that go deep into the world of tracking, a...2024-06-0531 minConversion Tracking PlaybookThe Impact on Revenue When These Brands Dropped all Meta and Google TrackingIn this episode Brad Redding and Jon Cairo are joined by Mikko Rekola from Woolman to discuss whats new with Shopify Markets, how brands in Europe are doing that have removed all Meta and Google tracking, Shopify's enterprise move, and where brands are moving on to from Google Analytics. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:WoolmanEllisConnect with Mikko-----And if you're new to E...2024-05-0940 minConversion Tracking PlaybookHoldout Experiments + AI Examples with Data + State of CDPs + Cohort Analysis w/Scott Zakrajsek from Power DigitalIn this episode Brad Redding and Jon Cairo are joined Scott Zakrajsek from Power Digital to talk about blended approaches to attribution with MMM/MTA, geo-testing holdout strategies, demand creation channel measurement (ex. Youtube), customer LTV analysis and actions to take, and the current state of CDPs for eComm brands. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Connect with Scott on LinkedInConnect with Ben on LinkedInPower DigitalR...2024-05-0244 minConversion Tracking PlaybookExpert Session: How To Manage GDPR and CCPA Compliance for D2C Brands to Help Avoid LawsuitsThis week is a jam packed episode with privacy compliance experts to help you understand and navigate the nuances of privacy law around data tracking in the US and Europe. You'll learn about gotchas getting brands in legal trouble today, when you need to get serious about compliance for your brand, the steps to take to get and remain compliant, and what is changing in the US in 2024.Plus you'll hear Q&A from Elevar's Vishal Gor and Felipe Maté with questions we receive daily from Elevar customers on consent setup. If you'd like to c...2024-04-2549 minConversion Tracking PlaybookWhat's New With Data Warehouses & Analytics Automation Potential + How Data Moats Impacts Sale of Business w/Jacob Cook from TadpullIn this episode Brad Redding and Jon Cairo are joined by Jacob Cook, Founder of Tadpull, to get into the weeds on data warehousing, ML and AI use cases within your data warehouse, how to sell data executives, how quality data can drive better personalization and journeys, plus much more in this jam packed episode.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:TadpullSean from Tydo Puma PostPuma GCP Announcement 2024-04-1637 minConversion Tracking PlaybookHow To Provide Value as an Analyst or Internal Product Champion with Ben Zitney @ DaasityIn this episode Brad Redding has Ben Zitney (Product Manager at Daasity) on to talk about how to provide value from your data analysis to your internal stakeholders. We discuss prioritizing taking action, forecasting, why 100% of a/b tests are educational, where you will waste time and opportunity costs, and why thinking like a Product Manager will help you crush every presentation and meeting.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:DaasityBen...2024-04-0934 minConversion Tracking PlaybookCRO Learnings and Personalization Tips from Cotopaxi's Kirby CrookIn this episode Brad Redding and Jon Cairo have Elevar Alum and now CRO lead at Cotopaxi, Kirby Crook, to talk all things CRO. We talk CRO brand vs agency differences, how Cotopaxi leverages 3 core customer feedback mechanisms throughout the year to drive insights across the business, tools and personalization, and we go through 2 Guess The Test examples from experiments that Kirby has executed with Cotopaxi. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar Summit2024-04-0243 min
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionNavigating A Cookie-Less World: Future-Proof Your Ecommerce Strategy With Ben Zettler Of Zettler DigitalWelcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ben Zettler, the founder and CEO of Zettler Digital, to discuss current digital marketing strategies and tactics that are effective for DTC brands. Ben, an expert with Klaviyo, will share insights on building brands and enhancing customer engagement. We'll talk about list building, opt-in processes, and using incentives in marketing. Additionally, we'll examine changes in data management, the effects of iOS updates, and how to adapt to a cookie-less world.As we explore Ben's journey with Shopify and his rise to becoming a Plus...2024-03-1244 minConversion Tracking Playbook10 Ways to Enrich Your Customer List to Find Hidden Gems, Reduce Churn, and Maximize Profitability of Your OffersIn this episode Brad Redding and Phillip Crow share 10 use cases of how to enrich and score your customer list to extract more incremental profit from your marketing efforts. Examples include finding hidden gems that appear like your best customers, identifying what retail locations have the highest density of customers that look like your best customers, calculating your TAM compared to your competition, identifying what channels are most likely to convert customers and when, when your best customers are competitor shopping, and more. -----We release new episodes every week that go deep into the w...2024-03-0728 minConversion Tracking Playbook9 Trends to Start 2024: Meta Segmented Events, Shopify's Future in AI, Enhancing Zero Party Data, and MoreIn this episode Brad Redding shares 9 trends that he's seeing to start the year. These trends are from customer conversations, support tickets, what's being talked about at various events, etc. Trends discussed include: Shopify's AI future, Meta segmented conversions, segmented zero party data collection, TikTok Shops (and whats next), and more Consent updates. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar SummitBen Zettler DigitalConsent Q&AShopify A...2024-02-2322 minConversion Tracking PlaybookPropensity Scoring 101 -- What It Is, Examples of Audience Activation, and What Data Goes Into Building These ModelsIn this episode Brad Redding talks about the concept of Propensity Scoring -- what it is, how these models are built, the benefits to improving marketing ROI for brands, and a few real life examples. You already see flavors of this in your marketing tools today -- like Klaviyo's expected next order date on user profiles. Expect to see more of this in 2024. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar ChangelogCheckout E...2024-02-0729 min
Conversion Tracking PlaybookElevar Joins Forces With Buxton: An Interview on Why + What Problem We're Solving w/Buxton CEO Jim SwiftIn this episode Brad Redding, Founder & CEO of Elevar and Jim Swift, CEO of Buxton, discuss the acquisition and what this means for the world of D2C and Retail brands. You'll learn a bit about Buxton's history, the technology behind Buxton, and what it brings to Elevar's customers. Elevar + Buxton coming together creates an omnichannel powerhouse empowering brands to create exceptional customer journeys and implement true personalized 1:1 marketing strategies -- tune into this episode to hear Brad and Jim get into the weeds on how this future looks!-----We release new episodes every...2024-01-1727 minConversion Tracking PlaybookHow To Segment Q4 Buyers to Enhance 2024 Marketing Efforts + Top 10 Remarketing Audiences + LTV Bidding with John Tucker @ CQLIn this episode Brad Redding and Jon Cairo have John Tucker, a Senior Data Analyst at CQL, to share segmentation tips for your Q4 purchasers that should be considered in email and SMS flows, how to leverage these segments in your 2024 larger marketing campaigns, gotchas of Q4 year over year data analysis, and how to think about maximizing audiences across your marketing stack. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:CQL WebsiteConnect w...2024-01-0939 minConversion Tracking Playbook4 Frameworks for Strategic Planning Going Into 2024In this special episode Brad Redding, our Founder & CEO, shares 4 frameworks that you can use in your own 2024 forecasting. You'll learn about the L4 forecasting model and how this grounds reality, a 10 year -> 3 year -> 1 year strategic plan process, pre-loading your calendar for all of 2024 with your big rocks (including personal initiatives, too!), and a trick learned from David Cancel (Founder of Drift). -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:DriftJesse I...2023-12-1331 minConversion Tracking PlaybookPrivacy Updates: Google Consent Mode v2 + Shopify Consent Setting Updates + Firefox Auto Cookie BlockingIn this episode Brad Redding will share recent updates from the last month in the world of privacy and compliance. The big announcement was Google Consent Mode v2 which has major implications for EEA/EU advertisers that you need to be aware of and make plans to update to. You'll also learn about the Firefox test in Germany that is auto-blocking all cookie consent banners auto-magically and what this may mean for future. Never a dull day in the world of tracking!-----We release new episodes every week that go deep into the world...2023-12-0623 min
Conversion Tracking Playbook95% of Brands Are Under-Priced -- Learn Why + Post Holiday Campaign Ideas + Tracking Price Tests w/Drew MarconiBrad is joined by Drew Marconi, Co-Founder & CEO of Intelligems, to talk price optimization. You'll learn about some of the data and experiments that brands have run with Intelligems, why 95% have found better pricing packages, some creative BFCM campaign testing Drew is seeing brands perform, and how to continue pricing optimization through the end of year and into January. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:IntelligemsElevar Summit session with Drew and D...2023-11-2131 min
Conversion Tracking PlaybookHow Much Traffic is iOS17 Impacting So Far + GA4 Reporting Quirks + Youtube Legal Fight in EuropeBrad and Jon catch up on a variety of topics including GA4 reporting quirks to be aware during holiday analysis, views on our analysis done on iOS17 traffic so far, what we think big platforms really care about customer data wise, the YouTube Ad Blocker legal fight going on in Europe, and data pipelines. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Purchase Event Grouping from ElevarYoutube AdBlocker EU PrivacyDaasity2023-11-1634 min
The Growth and Scaling Podcast with Todd WestraEp#371 Ben Zettler: The Secrets of Successful Advertising & Social Media StrategiesThe Growth and Scaling Podcast with Todd Westra
Unlock success with Ben Zettler! Ben is a digital performance marketing expert and he's here to reveal all the secrets to successful advertising and social media strategies.
With an entrepreneurial mindset - Ben has the insider info on how to achieve success. Hear about how to adapt strategies with changes like Apple's tracking policies, focus on email & SMS marketing, and how to specialize in niches.
Plus find out how building connections and networking can help strategize solutions. Get ready to take off your business with...2023-11-1430 min
Conversion Tracking PlaybookCrossroads of Privacy and Performance Marketing + Walled Gardens + Privacy Impact on Media with Mohammed Hedadji from NodusToday's episode features Brad Redding and Mohammed Hedadji talking about the crossroads of privacy and performance marketing. In this episode you'll learn about anonymized data modeling & accessibility, the direction of SmartBidding and campaign consolidation in Paid Platforms, how marketing organizations should weigh their options when it comes to building the data infrastructure to support at-scale paid marketing, and how a walled garden future may look for eCommerce and media brands.Connect with Mohammed and Brad on LinkedIn. Get in touch with Mohammed at Nodus.io-----We release new episodes...2023-11-0344 minConversion Tracking PlaybookWho Crushed Holiday Last Year (and why) + Progressive Profiling Email Signups w/Klaviyo + How To Convert Window Shoppers w/Ben ZettlerToday's episode features Brad Redding and Ben Zettler retrospecting on last year Q4 and how to pull insights into 2023. You'll learn about enriching Klaviyo profiles for better flow segmentation, what brands crushed holiday last year and how, what types of promotions Ben sees fall flat, and some last minute tips that anyone could implement in a few minutes to maximize holiday.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Dylan Ander's talk from Elevar Summit2023-10-2637 minConversion Tracking Playbook10 Conversion Tracking Tips to Ensure Accurate Tracking + Improvement in Site Speed for Q4We're back after a 2 week hiatus as we prepped for our Elevar Summit 2023! In this episode you'll hear 10 tips to ensure your conversion tracking is accurate throughout the Q4 holiday season + some quick suggestions to maximize site speed performance. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar Summit Full ReplayPost Purchase Upsell TrackingCheckout Extensibility UpgradeKlaviyo Server-Side Tracking SetupGA4Realtime ReportTydo F...2023-10-1316 minConversion Tracking PlaybookHow Tracking Works in The New One Page Checkout for ShopifyLearn about the step by step tracking nuances of Shopify's new One Step Checkout with Brad Redding (Founder & CEO @ Elevar). He talks through how each step is tracked via native GA4 Channel, Web Pixel API, Webhooks, and nuances of post-purchase upsells, accelerated payment methods, etc. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar Summit Shopify One Page CheckoutCheckout Extensibility -----And if you're new to El...2023-09-2824 min
Conversion Tracking PlaybookBFCM Opportunity Segments to Market To + Inventory Fallback Planning with Alex Romac @ TydoBrad Redding is joined by Alex Romac of Tydo to talk through a short list of last minute adjustments that Alex might make for BFCM strategy. The core of this is building what Alex calls Opportunity Segments from your historical customer data, marketing around these segments, and prioritization. Alex used to own and operate a 3PL so you'll also learn how Alex handles inventory management during peak holiday....what happens when your best seller is sold out? What if it's under-performing? How to shift messaging to other categories?-----We release new episodes every week...2023-09-1534 min
Conversion Tracking PlaybookHow To Build Real-Time Reports in Looker Studio with Your GA4 Data with Stockton FisherA special video podcast training! Brad Redding and Jon Cairo are joined by Stockton Fisher of Better Than Data and Mediauthentic to conduct walkthrough of building Looker Studio reports, including real-time metrics, from your GA4 data. Before getting into the training, we also discuss nuances and "gotchas" of GA4's UI reporting that causes confusion and leads to incomplete analysis.To watch the Youtube version with screenshare go here: https://youtu.be/FHj9Bs8vvGY-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion...2023-09-0748 min
Conversion Tracking PlaybookProtecting Brand Equity + How To Properly Seed Influencers + Rapid Fire CRO Tips w/Jacob Hagberg of Sky DiamondBrad Redding is joined by Jacob Hagberg, CDO of Sky Diamond Elite, to share his unique experiences working with Fashion and Luxury brands such as Prive Revaux and Mother. You'll learn about brand vs direct marketing and measures taken to protect brand equity; how Jacob's team likes to seed influencers to maintain brand vision when you don't have full control, and Jacob's page by page CRO tips. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Sky D...2023-08-3030 min
Conversion Tracking PlaybookHow Better Gifting Experiences Drives More Revenue + Smart SMS Automations + CAC vs MER Analysis with Adam Sharon-Zipser from Elephant RoomBrad Redding is joined by Adam Sharon-Zipser, Managing Director at Elephant Room, to discuss how great gifting experiences can lead to profitable new customer acquisition channel, Adam's take on platform metrics vs MER, where personalized automations in SMS are going, and GA4 analysis. Elephant Room is based out of Australia but serves brands worldwide. Adam brings a unique perspective and vast experience that we're excited for you to learn from.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----L...2023-08-2338 min
Conversion Tracking Playbook5 CRO Tips for BFCM + User Testing Research Ideas + CRO Deep Dive with Laura Stude @ SurefootBrad Redding, Founder & CEO @ Elevar, is joined by Laura Stude, Co-Founder @ Surefoot, to talk all things conversion optimization and user testing. You'll here Laura's go-to BFCM conversion rate optimization hacks, how to implement a usability scorecard, how to conduct your own user research, and overall trends in CRO.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Neilsen Norman Group (UX research)The Mom Test BookSurefoot website...2023-08-1740 minConversion Tracking Playbook2023 vs 2022 Marketing Playbook Comparison + Facebook Ad Tips + Skills Needed to Win in 2023 w/Ben ZettlerWe have a special 2-time guest, Ben Zettler (LinkedIn and Twitter), join the show to discuss new skills his top performing partner brands share today, what tactics are still being used today that have gone stale and no longer work, tips to maximize potential for success on Facebook Ads, and other successful tactics Ben is seeing work across his client-base.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:2023-06-2741 minConversion Tracking PlaybookHow To Double Your Conversion Rate in 100 Days + 7 Email Optimization Tactics w/Ben ZettlerBrad Redding (Connect on LinkedIn and Twitter) and Ben Zettler (LinkedIn and Twitter) break down a process they'd take if they were tasked with doubling an eCommerce brand's conversion rate in 100 days. They'll discuss user testing, onsite CRO, price testing, Youtube strategies, and dig deep into 7 high performing email growth optimizations. Show Notes:(04:00) - User research and talking to customers(12:40) - Optimizing email flows and campaigns with 7 amazing examples(28:00) - Fixed vs discount price testing(32:00) - SMS optimization and merging with Email flows(42:00) - Facebook, IG, YouTube, TOFU...2022-05-0654 min
The Growth Engine PodcastBuilding Your eCommerce EngineWe're talking about Building your eCommerce Engine with Ben Zettler.2022-04-2039 mineCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionShopify Plus Partner Shares Strategic And Tactical Experience To Grow And ThriveToday’s episode is brought to you by HiConversion Recommend. Get real-time personalization to spark your Shopify store's growth. Algorithmically launch product recommendations based on the same machine learning technology used at Amazon.com.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In...2021-06-2755 min
E-Commerce with Coffee?!04. Today and Tomorrow in E-commerce Marketing with Ben Zettler from Ben Zettler Digital MediaIn this episode of E-Commerce with Coffee?! we interview Ben Zettler of Ben Zettler Digital Media. Listen to the episode to hear about his start in managing the online presence of professional athletes, and how he then moved to digital consultation and e-commerce for brands on Shopify.
The expertise Ben acquired from all this hyper-niche experience informed everything he’s done since then—and that’s been a lot.
Since starting his own e-commerce consultation firm, Ben has worked with hundreds of brands selling on Shopify. He’s worked with established companies who are just migratin...2021-06-1344 min
The Locker Room PodcastEpisode 23 - Ben ZettlerEpisode 23 of The Locker Room Podcast features Digital Marketing and Ecommerce Consultant, Ben Zettler. After graduating from the University of Maryland, Ben built his own sunglasses business, worked for Steiner Sports, and became 1 of 16 Shopify Plus Consulting Partners across the world. In this episode, we discuss how Ben bought early into influencer marketing, how he was able to grow his business to helping 200 clients achieve $25+ million in sales, and reminisce about his time at UMD!
Intro: 0:00 - 1:35
Quitting his First Job Leads to a Passion for Ecommerce: 1:35 - 6:04
College Time...2021-01-181h 21
The Shopify Dropify by The CutEpisode 57 - Shopify - Expert Interview - Ben Zettler from Ben Zettler Digital Media on ecommerce marketingWelcome to Ep.57 where we talk to Ben Zettler, Founder of Ben Zettler Digital Media, a Shopify marketing consultancy based in New York. Ben’s company specialise in Shopify ecommerce, and have a niche focus on sports and lifestyle brands.
In this episode, recorded right in the middle of the USA’s Covid crisis, Ben shares insights on the most effective media channels for ecommerce marketing, his guidance on how to engage customers and encourage conversion and also strategies to help ecomm businesses operate through the pandemic.
Visit Ben Zettler Digital Media here
Conn...2020-06-1555 min
Heritage Radio Network On TourA Final (French) Happy Hour at Charleston Wine + FoodWe’re feeling ever-so-slightly French on our last show of Charleston Wine + Food 2019, as we welcome two of the men behind Tiny Lou’s, a fabulous new bistro in Atlanta’s Hotel Clermont: Steve Palmer (owner, Indigo Road) and Jeb Aldrich (chef, Tiny Lou’s).
We also welcome Gillian Zettler, the incomparable Executive Director of Charleston Wine + Food to discuss festival highlights, the importance of diversity in the food space, and Steve’s project Ben’s Friends that hosted a festival after-party to create a safe space for those working in the hospitality industry who struggle with substance ab...2019-03-1027 min