Shows
Indie Marketing PlaysThe 5 Step CRO Process For New Products | Chris McCarron, GoGoChimpLooking to encourage the maximum amount of signups from your product’s traffic, but unsure how to organize your efforts? I asked Chris McCarron how.Chris has a depth of experience in CRO, having worked with names like Noah Kagan and Neil Patel, Chris has run the award-nominated CRO agency GoGoChimp since 2013. In this podcast, he shares:* How to A/B test with low traffic* Tips on issue diagnosis* The 5-step CRO process* Chris’ thoughts on the role of design* And more.Visit GoGo...2023-06-0142 min
Indie Marketing PlaysCopywriting Effective SaaS Landing Pages: Research, Structure and Proof | Lana Rafaela, Cherry Red ContentCopywriting product pages is super hard (for me). Trying to find the balance between something that hooks readers, without being cringy, while still being effective. 😔Thankfully I could ask Indiehacker copywriting favorite, Lana Rafaela for advice on how ordinary folk can write better pages. This interview turned into a mini master class, where she shared:* The MVP and ideal landing page* How to develop interest in your product, handle objections, and use social proof effectively* Where to adapt your page to improve your conversion rates* How to get...2023-05-0439 min
Indie Marketing PlaysHow to Create Engaging Product Explainer Videos That Convert (While Bootstrapping) | Justin HalsallRecent data found that 79% of people say watching a video has convinced them to sign up for an app.But too many of my favorite products don't even have one.Hunting for best practices, I connected with , who explained:* What exactly to put in the video* How (bootstrappers) can put one together* Annoying mistakes to avoid* And how to give your video the X factorHere are the details:Important note: The following is a summary written by me based on the interview...2023-04-2736 min
Indie Marketing PlaysHow to Create Your First SaaS User Onboarding Sequence | Jane Portman, UserlistThis is why I love doing interviews on Substack.I got to ask everything about building out a killer onboarding sequence, including:* The 3 part foundational setup* Design and copy tips, as a founder and marketer* A review checklist for onboarding championsAs the co-founder of Userlist, a B2B SaaS email platform, Jane knows this inside out and shared generously in the interview. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays...2023-04-2041 min
Indie Marketing PlaysEnd of Season 3, What's Next?It's done! That's the end of season 3, which went far better than I expected. I really appreciate all the kind feedback that people have given.Many thanks to the six guests of this season. Each of them provided very actionable direction on how to apply strategic theories in practice.🎯 For season 4 ahead, I will be changing the mix to about 60% tactical, 30% strategy/theories, and 10% other.If you'd like to be notified when these episodes come out, please subscribe on my Substack.You can also interact with the guest this way by lea...2023-03-3005 min
Indie Marketing PlaysHow to plan channel and media spend | Samuel BrealeySamuel Brealey is a UK based chartered marketing consultant specializing in helping SMBs grow. In this episode we discuss solid practices around media planning including:* Why you need to plan media spend* Common mistakes and red flags* How to define which channels to use* How to work out spend for each channel* how to measure spend performanceIf you have any questions for Samuel, check him out on LinkedIn or add a comment below. This is a public episode. If you would...2023-03-2339 min
Indie Marketing PlaysImprove marketing performance with brand salience | Ian BarnardIan Barnard is the Strategy Director at the Creative Business Company and sat down to chat with me about having your brand come to mind first. In this discussion, he detailed the steps of creating video campaigns to improve this and the exact measurable impact this can have on your short and long-term marketing efforts.You can learn more about Ian on LinkedIn, or check out some of the resources from his team below:* How To Grow A Big Brand On A Small Budget* How Challengers Can Position For Growth2023-03-1640 min
Indie Marketing PlaysCreating And Repositioning Brands with Jonny WestcarIn this episode I discuss with Jonny Westcar the creative portion of expressing your brand strategy.You can probably tell I was completely out of my depth on the creative aspects, but we managed to cover some important ground including:* The two phases of the brand creation process* The key elements to have in place brand creation* The difference between positioning, repositioning and brand refreshes* how to choose a strategic brand creation partnerTo learn more or contact his team, you can visit the Studio Phoenix website...2023-03-0947 min
The Marketing Automation DiscussionFinal EpisodeThis is the final post of The Marketing Automation Discussion. I want to take a moment to thank all of our guests and listeners for their support throughout the duration of this show. We have had some incredible conversations and I am grateful to have been able to interview some of you as guests.
I also want to give a special thank you to our previous host, Alex Glenn, for starting this podcast and providing valuable insights on marketing automation. If you enjoyed Alex's point of view, you can catch him on his new podcast called Make...2022-12-1901 min
The Benjamin Boman PodcastEnd of Season 2, What's Next?This is it for season 2, on SaaS marketing. This season's great highlights include the episodes with Alex Berman, Fed at GummySearch, and the founder journey story with Jimmy Rose. Thank you to all the guests of this season. Next season will be focused on traditional marketing applied to smaller businesses, among tech and other non-traditional industries. I see there's a real need to explain how these theories and principles apply in practice, so I hope that these guests will help us better understand how to implement them. See you there, or connect with me on Twitter @benjaminboman_ or on...2022-10-0403 minThe Marketing Automation DiscussionB2B LinkedIn Strategy and Automation with Will van der SandenWill van der Sanden is the founder of Dux-Soup, one of the largest LinkedIn automation tools that helps users start, scale and engage with their network. In this episode, we discuss Will's suggestions on your networking strategy for B2B business development, and how to go about using tools to leverage your efforts. You can learn more about Dux Soup here.
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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support2022-09-3032 minThe Benjamin Boman PodcastThe LinkedIn Networking Strategy for SaaS with Will van der SandenWill van der Sanden is the founder of Dux Soup, one of the largest LinkedIn automation tools. In this episode, Will shares best practices around how to think about LinkedIn networking for SaaS, the step-by-step play, and how to leverage automation tools. Be sure to read the full show notes here.2022-09-2032 minThe Benjamin Boman PodcastConvert More Users via Video Messaging with Oli Bridge from BonjoroOli Bridge is the CMO at Bonjoro, taking the SaaS application from 0 to 50+ users. In this episode, we discuss the best practices he's discovered around video messaging to improve activation and conversions. Oli describes when to send video, what to include, how to scale your efforts, an example case study of these techniques and more. Check out the show notes on my blog, connect with Oli on Twitter, or read the Video Funnel Playbook.2022-08-3027 minThe Benjamin Boman PodcastAcquire SaaS Users with Paid Newsletter Placements and Ads with Paul-Louis ValatPaul-Louis Valat is the acquisition marketer at Plezi, a marketing automation solution for marketers. In this episode, we discuss Paul-Louis experience of spending $8,521 on newsletter placements and securing users for $52 per user. You can read his original article on his learnings on Medium here, or check out the full analysis in the show notes on the blog.2022-08-2319 minThe Benjamin Boman PodcastHow To Write Better Cold Outreach Emails with Alex BermanAlex Berman is the founder of Leadshark, Taplio, X27, and author of Cold Email Manifesto. In this episode, we discuss how to leverage cold email for B2B SaaS companies. Alex shares his framework for writing authentic emails and getting responses that turn cold email into a superpower.
You can get Alex's book on cold email here, read the full analysis of this episode and find show notes here.2022-08-1626 minThe Benjamin Boman Podcast7 Questions to Improve Your SaaS Landing Pages with Nicholas ScaliceNicholas Scalice is the Founder of Earnworthy, a marketing agency specializing in landing pages, automations, email outreach, and audits.
In this episode, Nicholas takes us through 7 questions to improving landing pages, how to measure performance, key mistakes people make and upcoming trends in the space.
Learn more about Nicholas here, subscribe to his Growth Marketer newsletter or see his podcast the Growth Marketing Toolbox.2022-08-0247 minThe Benjamin Boman PodcastWebsite Personalization Strategy to Boost Conversions with Teemu RaitaluotoTeemu Raitaluoto is the founder and CEO of Markettailor, a no-code website personalization product. Teemu takes us through the strategy behind personalization, when to use it, what elements to personalize and examples of personalization in practice. 2022-07-2614 minThe Benjamin Boman PodcastGrow Your Twitter Account from Scratch with Yannick VeysYannick Veys is the co-founder and CMO of Hypefury, a Twitter growth tool. In this episode Yannick shares the strategy behind growing a new account for your product, including tweet content, strategy, engagement and how to leverage Twitter marketing tools properly. Read the full analysis of this episode here.2022-07-1925 minThe Benjamin Boman PodcastHow To Use SEO to Get Trial Signups with AdulGaniy ShehuAbdulGaniy Shehu is the founder and chief content strategist and Your Content Mart, an agency focused on SEO-driven SaaS content marketing, leveraging this part of the funnel. We had a fantastic chat about how to do this, including the 5 main content types, how to get the ideas, and producing and measuring the content. Read the full show notes and summary analysis here.2022-07-1253 min
The Benjamin Boman PodcastGrowing Content Snare to 1k Paying Users: A Founder Story With Jimmy RoseJimmy Rose is the co-founder of Content Snare, a tool for collecting documents and information from clients. In this episode Jimmy shares his startup journey including finding product market fit, what worked in marketing, his approach to hiring, and more. Be sure to check out the extended show notes on my website and subscribe for future episodes.2022-07-0536 minThe Benjamin Boman PodcastWhere and How To Use Video for SaaS Marketing with Rishabh BhandariRishabh Bhandari is the CEO and founder of Content Beta, a multimedia content agency for B2B SaaS companies. Video is something he knows a tonne about so in this episode, Rishabh talks me through where and how to use video at each stage of the funnel. This includes awareness, conversion and customer success videos. Don't forget, you can see the highlights and summary notes on my blog here.2022-06-2829 minThe Benjamin Boman PodcastConverting Trial SaaS Users to Paid via Email with Jacob SuckowJacob is the founder of Email Empire and the host of The Great Escape Podcast. In this episode, Jacob shares his strategies around how to use email to convert trial users into paid, including: the principles behind the email sequence, how many and how often to send email, what to say and how you can maintain a healthy list. For a summary, see the show notes here.2022-06-2147 min
The Benjamin Boman PodcastMarketing On Reddit Done The Right Way with Fed From GummySearchReddit can be a pretty intimidating place to do marketing. But in this episode Fed, founder of GummySearch and fellow indie hacker takes me through how to properly promote products and links on the platform, in a way that subreddits appreciate.
Fed covers: 3 ways to market on Reddit, what type of posts work and don't work and an actionable marketing routine.
Be sure to read the article version of this episode here for the full show notes, summaries, infographics, and links.2022-06-1435 min
The Benjamin Boman PodcastEnd of Season 1, What's Next?This wraps up season 1, which was about digital lifestyle businesses. All episodes were very interesting to do but I am looking forward to changing pace and focusing more on marketing, particularly related to SaaS businesses which is the theme for the upcoming season 2. See you there, or connect with me on Twitter @benjaminboman_ or on my website here.2022-06-0701 min
The Marketing Automation DiscussionMaking Better Lead Magnets with Kevin McGrathKevin McGrath is the founder of Beacon, a lead magnet creation and collection platform. Kevin shares a wealth of knowledge on the best practices for researching, developing, and deploying lead magnets from his experience with over 55,000 users.
We cover:
Research techniques
Content types
How many lead magnets to create
Best performance opt-ins
Trends in the space
Key links:
Encharge.io
Kevin's Twitter
Article summary notes
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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support2022-06-0346 min
The Benjamin Boman PodcastBuying vs Building Content Websites with Jaryd KrauseRecently I caught up with Jaryd Krause from Buying Online Businesses. Jaryd has a wealth of knowledge on content sites, in particular, so we discussed his views on buy vs build. We also cover:
What niches are good for content sites, the balance of owning many smaller sites, vs one big website, what improvements you can make after buying a website, how you can be a more hands-off operator of a content website, and omre.
You can learn more about Jaryd on his website here or check out his podcast with the same name.2022-06-0249 min
The Benjamin Boman PodcastThe Million-Dollar Micro-Manufacturer with Elaine PofeldtElaine Pofeldt is a business journalist, speaker, and author of The Million-Dollar, One-Person Business and Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness. In this episode, Elaine shares her findings on how entrepreneurs built million-dollar manufacturing businesses while keeping a small operational footprint.2022-05-2449 min
The Benjamin Boman PodcastBuying And Selling eCommerce Businesses with Greg ElfrinkSuper stoked for this interview. This month I got to chat with Greg Elfrink about his advice on buying and selling eCommerce businesses.
Greg is the head of marketing at Empire Flippers, the number one curated marketplace for online properties, so he has awesome insight into what works, things to look out for, and some great tips, too.
Read my article version of the interview.
In this interview we cover:
The buying and selling process
When you should sell your website
How to maximize your eCommerce site’s...2022-05-091h 01
The Benjamin Boman PodcastBuilding a Micro SaaS Portfolio with Ryan KulpSecond interview out of the gate and already one of my favourites. Today, we’re talking to Ryan Kulp of the digital fund Fork Equity about building a digital business portfolio.
Ryan has an interesting background spanning New York and Silicon Valley and both building and marketing, with success in this leading to his current portfolio of apps and businesses. This gives him a very well rounded view on the buy, grow or build question and very practical advice to share.
We cover:
Why ‘micro’?
Starters versus growers
How to source...2022-04-121h 17The Marketing Automation DiscussionHow To Set Up Your Automated Email Outreach Strategy from Scratch with Vukasin Vukosavljevic from lemlistToday we talk to Vukasin Vukosavljevic from lemlist. Vuk is the head of growth at Lemlist, a cold outreach automation tool that helps companies automate email to start conversations and get replies.
We discussed:
the four steps to building a cold email outreach campaign from scratch, including how to research and organize your audience,
what to have in place to maximize deliverability,
where and how to find emails of your prospect, and;
what to write in your copy and how to follow up.
Key links:
lemlist and lemwarm
lemlist family on Facebook
Email deliverability...2022-03-2850 min
The Benjamin Boman PodcastGrowing A Social App From 0 to 200k Users Through Building A Strong Community with David WoodworthHello there, how’s it going? Today I’ll be chatting to David Woodworth, CMO and Co-Founder of Hilokal, a drop-in language learning social app.
David has grown the app from zero to 200,000 users with a highly engaged community.
We discuss his journey from where he pivoted out of his brick-and-mortar business into a technology-based application with significant month-over-month user growth.
We also discuss:
The approach to growing the application overall
The most challenging bottlenecks in growing the business
Role models, people or companies David uses as a metr...2022-03-1727 minThe Marketing Automation DiscussionHow To Automate Service Client Onboarding with James RoseCan your agency onboarding process scale to handle double or triple the amount of new clients you take on now? Slow or high-friction onboarding processes can be a significant bottleneck to growing agencies or service businesses.
To help with this, I talked to James Rose from Content Snare to discuss what the approach and tools required to significantly cut down the time and friction in onboarding, and improve delivery and client satisfaction as well, through automation.
James covers:
How to map and start automating your workflow
Common mistakes people make when automating
Metrics to...2021-10-1249 minThe Marketing Automation DiscussionHow To Improve Retention Through Customer Experience AutomationWhat's cooler than customer acquisition? Customer retention. For this month's episode of the Marketing Automation Discussion, we talk to Ernie Santeralli host at Growth Decoded and multi-media content manager at ActiveCampaign on how to leverage automation to do just this.
In this episode we cover:
Who should care (more) about retention
The 4 pieces of data to collect to improve retention rates
How to implement automations to improve retention
What metrics you need to be tracking
You can connect with Ernie on LinkedIn, Twitter (@estanteralli) or learn more about the Growth Decoded podcast here.
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Supp...2021-07-2036 minThe Marketing Automation DiscussionHow To Start and Scale Your Affiliate or Referral Programs with Brady CassidyLooking to start or scale an affiliate or referral program for your product?
In this episode of The Marketing Automation Discussion, I chat with Brady Cassidy about how to do just that.
Brady is the founder at Rewardful - an affiliate and referral platform for SaaS companies leveraging Stripe. Brady covers some super actionable advice including:
The types of referral programs out there and which one you need
Common mistakes people make
Exactly how to recruit partners at scale and close them
How to onboard new partners
The role of a partner manager and what...2021-06-0126 min
The Marketing Automation Discussion[Part 2] How to Increase Conversion Rates using Chatbots with Paul McKeeverToday we are looking at part-two of our episode on using chatbots to increase conversion with Paul McKeever. In this session we go more into demonstration mode as Paul applies his chatbot strategy framework to an example case study business as well as covering:
language and tone of chatbots
performance measurement for chatbots
chatbot tech stack integration
Who should listen to this episode? Marketing team leaders and founders who are looking for ways to increase conversions, from almost any industry including SaaS, professional services, local businesses and B2B.
Don't forget you can learn more abo...2021-01-2824 min
The Marketing Automation DiscussionHow to Increase Conversion Rates using Chatbots with Paul McKeeverEver wondered if your business benefit from a chatbot? Join us as we talk with Paul McKeever, CEO of chatbot solution Continually, for part one of a two-part episode digging into how to improve conversions using chatbots and how to run a chatbot strategy.
The detail in this podcast is incredible. Paul outlines some very practical direction on:
-How to make chatbots work
-The framework for planning and implementing chatbots
-How to manage a chatbot strategy
Also, don't forget you can connect with Paul on Linkedin @Paul McKeever.
To subscribe for show notes...2020-12-2223 min
The Marketing Automation DiscussionApplying Business Process Engineering to Marketing Automation with Sam OvettThis month for the Marketing Automation Discussion we are talking with Sam Ovett on how to apply business process engineering to the sales and marketing world.
Business process engineering is the practice of analyzing businesses and applying new methods to make them run leaner, better and more efficiently.
Sam is Director and part of a father and son team at Mobile Pocket Office, an agency dedicated to helping people leverage technology for their business and marketing processes. Sam talks us through:
4 steps for automating your sales & marketing processes
How to keep your automations organized
...2020-07-3124 min
The Marketing Automation DiscussionBuilding Your First ABM Tech Stack with Shahin HodaWhile ABM is developing adoption in the market, it is not always so clear how to plan and implement this approach into your tech stack. With our guest Shahin Hoda, we’ll be talking through how you can build out the ABM 101 tech stack for your organization.
Shahin is the Founder of xGrowth, a B2B growth agency helping organizations close more mid-market and large enterprise deals. Shahin talks us through 4 steps for the ideal ABM tech stack for both new startups and large companies.
We’ll be covering how to tackle:
Which tools to u...2020-06-2425 min
The Marketing Automation DiscussionStarting and Engaging the Online Community through Video with Matt BarnettCommunities can be a strong channel to generate positive word of mouth for your company and also reduce client service requirements from community support. However most communities never get off the ground. Today we look at starting and engaging a community that works through MarTech with Matt Barnett.
Matt is the founder of Bonjoro, a video messaging platform helping brands engage with their prospects and users. Matt shares his insights from developing communities with Bonjoro, including:
Why most communities don’t work
The 3 steps for running a community
How to increase engagement
And, how to start sc...2020-05-1326 min
The Marketing Automation DiscussionAutomating Content Creation Through Podcasting with Michael GreenbergDeveloping compelling, unique content often requires a large amount of resources from you and your team. Today we discuss how to fully leverage podcasting and automation to create unique content for all channels including SEO, social and video to reduce the time and resources required to create high performing content.
Our guest today is Michael Greenberg. Michael is the founder of Gentlemen of Technology, a B2B venture creation and growth consulting firm, and the CEO of the podcasting agency Call For Content.
Michael and I discuss:
The 2 and 3 main components of the podcast...2020-04-0220 minThe Marketing Automation DiscussionThe When Why and How of Proposal Creation and Automation, with Founder of BetterProposals.ioTo get a client to sign the contract first requires a statement of work. I.e. a proposal of work. And the process by which your agency produces, sends and tracks these proposal can potentially kill the deal. You can shoot yourself in the foot with your proposal process by:
1. Making you look unprofessional or inadequate,
2. Under qualifying and poor needs assessment leading up to your proposal,
3. Allowing too much time for your prospect to shop your proposal,
4. Having poor SOPs and under tracked grey areas in your sales pipeline filled...2019-12-2638 minThe Marketing Automation DiscussionHow to build an agile marketing stack with Dan McGawDan is a CEO, Founder, Author, Martech and Marketing Analytics Leader! Dan is the CEO and Founder of Effin Amazing
I have been a huge fan of Dan’s for some time now, but we finally got a chance to meet while Dan was giving the presentation that we are about to showcase on this episode.
I will let Dan introduce himself in a moment, but today he is going to lay out the groundwork for all of you listening interested in build the marketing technology stack of your dreams:
Integrated, Powerful, Seamless.
W...2019-08-3033 minThe Marketing Automation DiscussionHow Unbounce Built and Scaled their Partner Program w/ Ty LingleyToday we go deeper into partnerships - if you haven’t listened to the first few segments on partnerships with Jay from Forrester.com, Bryn from Partnerstack.com and Sunir from the Cloud software association, check those out after you hear this episode…
View the presentation: https://automated.af/automated-sales-and-marketing-processes/podcast-how-unbounce-built-and-scaled-their-partner-program/
My guest today is Tyrone Lingley, the Director of Partnerships at Unbounce.com. Ty is also a board member of the Cloud Software Association where he connects and educates partnership professionals in the B2B SaaS space.
Ty is going to answer the H...2019-07-3037 minThe Marketing Automation DiscussionThrough-Channel Marketing Automation (TCMA) with Jay McBainToday we continue with our series of episodes on partner programs and how marketing automation is handling the scale of channel programs for thousands of software companies globally.
Read the full article and notes >>>
Forrester predicts the through-channel software market to grow to $1.18 billion by 2023. This market includes 10s of thousands of digital agencies realizing $2B in service revenue by that year.
So I invited Mr. Jay McBain from Forrester.com to join me in unpacking the topic of “Through-Channel Marketing Automation.”
If you haven’t run across Jay, I’d wonder how...2019-06-2647 minThe Marketing Automation DiscussionOnboarding Automations - The Strategies that work, and those that don't. w/ Wes BushWhether you are a SaaS company needing to register new users effectively, or anyone with a registration page on your website, effective communication with those who are just being introduced to your product/brand for the first time is key.
How much automation is too much?
Onboarding differences for freemium vs paid plans?
Whether or not to require email verification?
Why use trigger-based emails vs time-based emails?
How to use third party data enrichment tools effectively in the onboarding process?
Full show notes: https://automated.af/automated-sales-and-marketing-processes/onboarding-autom…orks-what-doesnt/
(with promo code to free year...2019-06-1236 minThe Marketing Automation DiscussionPresident of Cloud Software Assoc. Shares - How teams can ensure stable and comprehensive stack oversight in today’s ecosystemHello everyone and welcome back to the podcast where we unpack the components, dilemmas and strategies of tech stack capabilities with founders and leaders across all industries who have created a process or tool to better your business by way of automation.
Today I am joined by the Former Head of Platform at Freshbooks, CEO of Appbind.com and current President of the Cloud Software Association Mr. Sunir Shah.
What Sunir and I discuss will help show you how to control your cloud software stack between clients, stakeholders and agencies you work with.
We...2019-05-2243 min
The Marketing Automation DiscussionThe New World Of Partner Programs - Stack, Strategy and Execution w/ Founder of Partnerstack.comToday we are going to discuss the new world of partnership strategy - specifically in the vertical of Partner Relations Management and PRM software like that of today’s guest - Founder of Partnerstack.com (formerly Growsumo.com), Mr. Bryn Jones.
If you are looking to start/scale or simply determine if a partner program is right for you, check out:
PartnerPrograms.io
Bryn and the team at Partnerstack help companies open scalable and cost-effective acquisition channels through partnerships. Companies like Intuit, Asana, Evernote, and Freshworks use PartnerStack to manage their channel relationships which av...2019-05-0941 min
The Marketing Automation DiscussionShould Technology Lead People Decisions, or Should People Lead Technology Decisions? w/ Jessica MinasianLast week, Jessica (Founder of Magnetic Hype) and I were chatting about how her clients and colleagues go about building, and hiring for management of, their future tech stacks - what pain points, mistakes and dilemmas her and I see and experience most often.
For the full episode notes and links, check out the article here >>
Needless to say, we agreed it needed to be recorded for the public.
In this episode, you will hear Jessica and review:
What factors you are more than likely not considering before...2019-04-2253 min
The Marketing Automation Discussion5 Questions To Answer Before Choosing A CRM - Mastermind DiscussionWe've all been in CRM hell. Whether it's:
Trying to determine if you even need a dedicated CRM,
Navigating the numerous options to choose the right CRM for you,
Dealing with integrations,
Or are having to rip out your current CRM after making the wrong choice.
You hated it and wish you had help avoiding it.
Here at Automated, it's our job to connect the teams with the experts to help get the right information across.
Two of these experts are joining me today to answer the 5 Questions our B2B colleagues voted on...2019-04-0132 minThe Marketing Automation DiscussionWhat It Takes To Scale a SaaS ‘Platform’ - Lesson's Learned From Co-Founder of Reply.ioFull episode notes and links >>
Lee and Reply.io started a few years ago with $0 in funding and an ok product. After initial groundwork and a few hires, they raised a seed round of $400K and went to work on product and sales process. Today they are highly-profitable with 60 team members, fully distributed and a kick-ass sales system.
If you are:
A B2B organization in a growth phase,
Dealing with sales and marketing alignment issues,
Curious when and how to implement partnership strategies,
Or are unsure if an Account-Based Sales strategy is right f...2019-03-251h 05
The Marketing Automation Discussion[Part 2] Recruiting Strategy - The Automation by Steven Lu & Alex GlennIt’s time for the second part of our two-episode segment on tech-enabled recruitment. In this episode, we get tactical and even showcase a specific automated process for discovering, enriching, and serving an automated multi-touch cold outreach campaign to candidates and ensuring the entire process is synced with your ATS (or CRM), LinkedIn and cold email system.
Who should listen to this?
Founders, team leads in B2B
Any recruiters
And again, why are we talking to Steven for this part?
Steven Lu is one of the most knowledgeable people I know when it comes...2019-02-2216 min
The Marketing Automation Discussion[Part 1] Tech-Enabled Recruiting - w/ Ryan Leary and Alan Walker...Today, we aim to give hiring teams and recruiters some valuable content in the form of a two-part episode:
Part one (this episode) features Ryan Leary, the CMO of Recruiting Daily, and Mr. Alan Walker, founder/CEO of Udder - which helps companies enable talent technologies in hiring processes.
Between Alan and Ryan, we have the brains and experience we need to T up this episode on what’s working, what’s not working, and what’s changing in the world of recruitment.
Following this - continue listening to the second episode where I talk to Steven Lu - founde...2019-02-2242 min
The Marketing Automation Discussion[SHORT VERSION] The Holy S#!T CRM Deep-Dive Mastermind!**This is the SHORT version - not including pricing + future of CRM. If you are interested in the entire recording - go ahead and listen to the previous episode...
Today is a special type of episode called a Mastermind discussion where I invite more than one participant to have an open discussion to clear up a major pain point we see in the world of marketing and sales automation.
The focus of this mastermind is CRM. And my guests are:
Scott Gellatly from Scale My Empire in Melbourne, Australia Alex Bass, founder of Cy...2019-02-0750 min
The Marketing Automation DiscussionThe Holy S#!T CRM Deep-Dive Mastermind! [FULL VERSION]**THIS IS THE FILL VERSION w/ pricing + business models + future...
If you are only interested in the what and how of CRM choice, listen to the shorter version [PART 1] published next...
Today is a special type of episode called a Mastermind discussion where I invite more than one participant to have an open discussion to clear up a major pain point we see in the world of marketing and sales automation.
The focus of this mastermind is CRM. And my guests are:
Scott Gellatly from Scale My Empire in Melbourne, Australia
Alex Ba...2019-02-071h 29
The Marketing Automation DiscussionOptimizing For Speed In Complex Marketing Stacks w/ Jessica MinasianIn this episode, we go upstream and shed some light on the world of enterprise tech stacks and marketing automation system. We discuss:
Tech stack speed optimization.
Maintenance and integrations...
And where is automation going.
Read and download the automation for this episode here >>>
My guest today, Jessica Minasian, is the Chief Automation Architect (and Marketo Certified Expert) at - Magnetic Hype - an award-winning automated architecture firm. She is an enterprise marketing automation guru - focusing on large-scale builds and stack optimizations for some of the worlds largest companies.2019-02-0125 minThe Marketing Automation DiscussionEstablishing a Data-Driven Organization with the CEO of SimonSimon Data in New York City - which is now at around 75 people and growing rapidly - but because of his extensive background in data:
Jason received his BS from Cornell in Computer Science.
Then went on to gain his PhD from the University of Texas in Machine learning, data mining and statistics.
After his academic career, Jason founded two data companies, one of which was acquired by Etsy in 2009.
At that point, Jason ran data at Etsy.com for 3 years before leaving to start Simon Data - which has just raised it’s series B of $20M.
He...2019-01-1847 minThe Marketing Automation DiscussionOptions and Methodologies for Building Scalable Marketing Automation SystemsIn this episode, I’m joined by my colleague and fellow marketing-automation enthusiast Mark Colgan to provide an in-depth look at the pros/cons of available options and our methodologies for creating scalable automation systems.
We each work with founders and teams at very stages in their marketing and sales automation builds, and have each noticed the same issues around available options for assistance.
To subscribe for show notes, exclusive access to guests and more, join us at https://marketingautomation.fm/
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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support2019-01-0146 minThe Marketing Automation DiscussionThe Truth About Engagement PodsEngagement pods are established amongst colleagues in an effort to further the reach of each others' content/brand by ensuring comments, likes, upvotes and shares of said content.
You all will have mixed sentiments over this topic - either understanding there is a reason for everything popular, or anti-any shortcut (regardless how harmless to society). In any case, the term 'engagement pod' causes people to voice strong opinions one way or the other.
For this exact reason, I have invited my friend Guillaume, Co-Founder and CEO of Lemlist and Lempod, to discuss and try to...2018-12-2439 minThe Marketing Automation DiscussionWhite Labeling API Integrator Platforms, w/ The CEO of IntegryIn this episode, we continue our deep-dive into the world of API Integrations for your product and between your product and the thousands of other apps out there. The founder/CEO of Integry joins us to discuss this world and how he created Integry after running into the issues we get into on the show. Learn how this world works, and what options you now have for your app and between yours and others.
To subscribe for show notes, exclusive access to guests and more, join us at https://marketingautomation.fm/
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Support...2018-12-1340 minThe Marketing Automation DiscussionThe Web Is Yours - Putting API's In Everyone's Hands w/ Phantom BusterThe CEO of Phantom Buster, Guillaume Boiret, joins me to discuss how they're changing the way we interact with websites to get our jobs done. This is one of my favorite discussions :)
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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support2018-11-3025 minThe Marketing Automation DiscussionA Lesson In Democratization Of The Entire Internet... With Jan from ApifyJan is a software engineer and computer scientist by trade. He has worked on dozens of projects in all kinds of environments. Oh, and he has his PhD in Artificial Intelligence... On this episode, Jan and I discuss why we are all owners of the web. And therefore, should all have the tools to master it.
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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support2018-11-2644 minThe Marketing Automation DiscussionHow You 5X Your Sales With Phone Sales Automation w/ Chris BeallConversations matter. And this was one of the most enlightening conversations I've had around sales in a long while...
We all have our [mis]conceptions about dialing for dollars, but few have those conceptions in line with the larger picture - what sales tools and tactics bring in the enormous revenues for some of the largest companies in the world like: To give you an idea of how serious Chris and his company are about sales automation, check out US patent #8649500B1 - "...automated operation of a system performing attempts to establish communication connections between a user a...2018-11-151h 24The Marketing Automation DiscussionHow To Remain 'HUMAN' With Marketing Automation, Ryan Kulp of FOMO.comRyan is the founder of Fomo and a partner at Fork Equity, which buys and grows bootstrapped SaaS apps. I brought Ryan on today not only because I was so impressed with my experience with the fomo product, but also because of Ryan’s mature understanding of customer behavior and what automation is really about. On this episode, Ryan and I; 1. Showcase an automation using Clearbit, Google events, and FOMO 2. Talk about why you should be completely transparent about how you got customer data in your automated messaging. 3. Discuss another great automation FOMO uses to boost brand equity and br...2018-11-0840 minThe Marketing Automation DiscussionPart 2 - Nathan Hague - What's New, What's Broken, & Who Should Foxtrot Oscar?He gives value every time, so I gladly record it :) Yet another awesome installment with our Friend Nathan Hague: New Instagram Direct-Messaging Platform: https://www.directheroes.com/ Remaining GDPR-Compliant Quickly By Removing People From All Databases At Once: http://wowq.io/ LinkedIn Ad Platform Updates: https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2018/linkedin-introduces-public-beta-of-objective-based-advertising-i
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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support2018-11-0616 minThe Marketing Automation Discussion"Democratizing Productivity" in your App / SaaS and "Productized Best Practices"Calling all product developers, managers, and owners... We're looking for your insights 🧠 https://automated.af/automated-sales-and-marketing-processes/democratizing-productivity-in-your-app-saas-and-productized-best-practices/ Below is a mastermind discussion between Zachary Schenkler, Matt Lo and I on: ☝️ "Democratizing Productivity", ✌️"Productized Best Practices" 👌and "Coaching Networks" in your app/saas/platform. Essentially, (a) what it means to capture and re-distribute the best uses of your product by other users back into the product for all users, (b) good and bad examples, (c) our consensus, and (d) where AI / ML fit into this. It's worth the listen/share. As always, a link to the entire discussion is in the comments 👇...2018-11-0239 minThe Marketing Automation DiscussionDemocratization of Marketing w/ Scott Brinker, VP of Platform Ecosystem @ HubSpotI am so thankful to have had the VP of Platform at Hubspot, Mr. Scott Brinker on the show! This is a perfect episode for those marketing technologists who are inside an organization... We spoke mostly about the progress and democratization of MarTech in the last decade, but also touched on: ✔️ What it means to be a "citizen technologist". ✔️ What's coming in MarTech. ✔️ How HubSpot will stay relevant in the coming years. For more on this subject, check out Scott's blog and article: https://chiefmartec.com/2018/05/democratizing-martech-marketing-technologists/
To subscribe for show notes, exclusive access to guests and more, join u...2018-10-2924 minThe Marketing Automation DiscussionMax Altschuler On Outreach Today - What Works And What Does Not...This is the Marketing Automation Discussion where I look out for valuable sales and marketing technology and processes to help scale your business. Today I am excited to have Max Altschuler on the show to discuss; - Omnichannel and other key trends to watch. - A lead qualification process. - When you should hire that first inside salesperson. - And of course, what really works in sales outreach.
To subscribe for show notes, exclusive access to guests and more, join us at https://marketingautomation.fm/
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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation...2018-10-2420 minThe Marketing Automation DiscussionBen Raffi, CEO of Growlabs Tells Us How To Make Cold Email WorkBen is the CEO at Growlabs.com. An all-in-one Lead Generation & Sales Automation platform. What people love about Growlabs is that they combine lead generation with automation in one UI - set filters, grab as many verified contacts as you need for your campaign, add them to the campaign you’ve created, and start sending. Ben is on today because he has scaled multiple companies using cold outreach as a part of his marketing stack, and can help shed some light on the ‘state of the union’ so to speak, of cold outreach. We discuss: > Why Gmail? > Metrics to monito...2018-10-1724 minThe Marketing Automation DiscussionOur Recommended B2B Marketing & Sales Stack For Gmail Users!Who is this for? This is my recommended marketing/sales stack for almost any B2B organization using G-Suite. ✅ Link to the full article👇 https://automated.af/automated-sales-and-marketing-processes/our-recommended-marketing-sales-stack-for-b2b-g-suite-users/ Here are the players involved in this stack: Copper CRM Copper is the Google-recommended CRM to manage your prospects, leads, partners, and more-right from Gmail. It is said to be the only CRM designed to fit right in your Gmail inbox. Jon Aniano and his team have taken this one over the top. Persist IQ A Sales Engagement Tool that to launch personalized campaigns with multiple touchpoints to get more...2018-10-1516 minThe Marketing Automation DiscussionNathan Hague - What's New, What's Broken, & Who Should Foxtrot Oscar?This is a new and different segment where I am going to phone a friend in Australia who I know has the answers to almost all things marketing. He's been on before, and it was a blast, so I'm excited about this new segment we're calling: "Nathan Hague answers What's New, What's Broken, and Who Should Foxtrot Oscar?" Follow Nathan (but do not send him automated messages...) - https://www.linkedin.com/in/nathanhague/
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Support this podcast: https...2018-10-1312 minThe Marketing Automation DiscussionLessonly’s ‘Golden Llama’ Triggered AutomationI was invited down to Indianapolis to record this special episode from inside the amazing offices of Lessonly.com (which happens to be a former high school). My guest is Kyle Lacy, VP of Marketing and all-around badass marketing executive. What started as a generic talk quickly turned into a fantastic discussion about maintaining your company culture in your marketing and sales automations. As Kyle and I were going through sound testing, I hit record because even that content was valuable. Enjoy...
To subscribe for show notes, exclusive access to guests and more, join us at https...2018-10-1031 minThe Marketing Automation DiscussionA Product Hunt Strategy Mastermind With The Automated.af MembersHave a listen to what we recorded today... https://automated.af/automated-sales-and-marketing-processes/a-product-hunt-strategy-mastermind-with-the-automated-members/ Kaloyan Yankulov, Baptiste Debever, Matt Lo, Gaetano Caruana, and I dug into product hunt strategy on a new 'mastermind' podcast format (and these strategies are useful for ANY product launch - not just product hunt features). >> LINK TO THE FULL EPISODE IN THE COMMENTS 2018-10-0534 minThe Marketing Automation DiscussionHow To Automate Custom Signature-Creation to Boost SalesThis is a fantastic new podcast episode! Please Please Please leave us a review on iTunes! "How To Automate Custom Signature-Creation to Boost Sales" 🤯 Brad Beutler (Director of Marketing at Sigstr) and I discuss the process and tools to turn email signatures into powerful brand engagements. Here are the use cases: ✔️ Customer marketing ✔️ Driving to events in real time from EVERY email account ✔️ Discount code at a specific stage in the (cold) email sequence What are the tools necessary to execute? Email marketing platform (or Gmail with campaign add-on), Sigstr, and your CRM with lead status's set. Example: hot prospects will...2018-10-0420 minThe Marketing Automation DiscussionImproving Sales Enablement with Alli McKeeIn this episode of the podcast, Alli and I cover: ✔️ Seller-centric communication vs buyer-centric communication. ✔️ Where we as sales leaders or business owners at in today’s world of marketing and sales enablement. ✔️ And steps to take to improve your sales presentations...
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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support2018-09-2817 min
The Marketing Automation DiscussionJon Vaughn - Automated Lead Generation for B2BJon Vaughn is a genius level software engineer turned entrepreneur. He is now the founder and CEO of the software development firm Tier5. Tier5 specializes in building high-end SaaS applications for clients and Tier5 currently has 6 SaaS software’s in the market all aimed at helping other entrepreneurs scale and automate their business. Today, we’re going to discuss an automated lead prospecting system leveraging SMS. What you will need to execute this automation is: Robo Contact - www.robocontact.io TextInBulk - www.textinbulk.com Magic Zap - https://about.amagiczap.com Get the entire software package used in t...2018-09-2524 minThe Marketing Automation DiscussionAutomated Lead Segmentation w/ Axel LavergneWe are going to show you how to be very strategic with your top-of-funnel prospect segmentation, and of course, automate it. This will allow you to not only increase conversion rates, but manage post-lead-capture nurturing efforts to increase ROI from all traffic campaigns. Axel Lavergne is the Head of Growth at Sendinblue, a French all-in-one marketing platform with email marketing, SMS marketing, and a marketing automation platform that can connect to pretty much any other service.
To subscribe for show notes, exclusive access to guests and more, join us at https://marketingautomation.fm/
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Support this...2018-09-2116 minThe Marketing Automation DiscussionEmail Followups Sales Automation For Gmail UsersSo, let’s set the premise for when this automation would be useful: 1. Let’s say you or your sales team are sending out a lot of customer emails manually in gmail. 2. Or, maybe you are slightly more proficient and using a gmail-based-CRM like Mailshake to send those blasts. 3. Or, you are doing cold outreach using a third party like Hubsell.com or Mailshake to push emails through your gmail or g-suite business email account. My guest today is going to show us a way to ensure no prospect falls through the cracks. Stephen is the co-founder and CEO of S...2018-09-1720 minThe Marketing Automation DiscussionNathan Hague on Automated Quora, Reddit and GDPR Compliance!Today, I have a special guest with me to discuss the following: GDPR compliance Quora ads strategy, what do and how Reddit - where and when to use it in your business routine It’s a lot to discuss, so let’s dive right in… My guest today is Nathan Hague. Nathan is a full stack marketer who specializes in systems, automation and making things easy where there is confusion and chaos beforehand. What tools are necessary to set this up: Tools, budget, hours/week and people: Not using our software: Use Cookiebot Using our software: Use wowq.io Reddit...2018-09-1438 minThe Marketing Automation DiscussionThe Feedback Loop Automation with Baptiste, CEO of Feedier.comToday is all about automating your feedback loops to increase customer satisfaction, improve the speed/efficiency of bug fixes, and reduce churn.
My guest today is Baptiste, the founder of Feedier.com. Baptiste, why don’t you tell us what Feedier is exactly? Yes of course. And thank you for setting this up Alex. I think everyone will find a lot of value in what we’re about to show them. Feedier is a feedback application focusing on gamification of the user experience in order to gain more actionable feedback results. It’s great to have you and I...2018-09-1013 minThe Marketing Automation DiscussionSetting Up For Cold Email Longevity and High Open Rates!In this episode, Karan and I talk about how to set up for cold email success
- Adding the correct records
- Testing for deliverability
- Copywriting of the body copy and subject line
- Getting off of blacklists...
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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support2018-08-2726 minThe Marketing Automation DiscussionWhat are the keys to Sales and Marketing alignment?Here is a brand new and exciting episode with none other than Dan Smith 🤯 of WinningByDesign.com
Dan and I focus in on connecting sales and marketing flows with tools and processes to increase revenue with less human bandwidth. We talk about tools, strategies, processes and the keys to sales/marketing alignment.
🔑🔑
Issues you may have experienced:
✖️ Poor handoffs between sales and marketing.
✖️ Marketing copy not match sales collateral.
✖️ Not having proper lead attribution from marketing in the CRM.
✖️ Not having an automated the lead distribution process.
✖️ Missing pre-demo nurturing emails and post-demo sequences...
Dan provides a great anecdote and I go through his chatbot in t...2018-08-2324 minThe Marketing Automation DiscussionIntercom In Your Website Funnels - w/ CEO of CodingNinjas.coToday we’re going to discuss Intercom - the chat tool which is much more than a chat tool - and the automations which can be used for lead qualification and capture.
Watch the video from this episode: https://right2revenue.com/growth-strategies/how-to-use-intercom-to-capture-leads/
We will discuss how Intercom can work in your marketing and sales automation when your goal is to treat the eager and qualified traffic on your site with urgency as opposed to pushing them to a simple demo request form which we see too often today.
We harp on one-to-one experiences on this podcast. Intercom is un...2018-08-2108 minThe Marketing Automation DiscussionCRM Automation Strategy Discussion with CEO of FireFlies.aiIn this episode, Krish Ramineni (CEO of FireFlies.ai) and I did some serious work recording our answers to the following questions:
Why should teams invest in CRM automation?
What sort of sales automation functionality can a CRM system offer?
Why do most CRM implementations fail?
Is personalized marketing the way to go?
Check out the full video here: https://right2revenue.com/growth-strategies/crm-automation-strategy-the-full-discussion/
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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support2018-08-1631 minThe Marketing Automation DiscussionSales Automations with Steve Benson, CEO of Badger MapsThis episode is all about Sales Automation - we will cover some recent news, recommended software, intelligence tools, and as always, we will leave you with actionable tactics to take with you to use with your team.
Who is Steve Benson? If you are an outside or field sales rep, or manage a sales team, you should know. Steve is the founder and CEO at https://www.badgermapping.com/.
We discuss:
What is sales automation software?
If you are in B2B sales, what are the top 3 sales intelligence tools you just cannot live without, and why?
What is an...2018-08-1434 minThe Marketing Automation DiscussionFacebook Ads For B2B SaaS CompaniesThis is a snippet from the full episode on How useful are Facebook ads for B2B marketing.
Here's the text and video answer: https://right2revenue.com/growth-strategies/how-useful-are-facebook-ads-for-marketing-saas/
Will it work for your saas company?
Tips for saas companies targeting owners/heads of departments of company sizes < 100.
What type of creatives to use and why.
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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support2018-08-1308 minThe Marketing Automation DiscussionWhat is the most effective B2B Quora marketing strategy?In this episode, we’re going to tackle two Quora questions with none-other than Adi Pineapple, founder and senior growth hacker of: themilliondollarpineapple.com. Adi and I met in one of our shared private growth marketing groups and I have always had so much respect for what she’s accomplished.
Today, Adi and I are going to tackle two questions, which for this episode, will have the same answer:
As a B2B marketer, what are your most successful social media platforms?
What is the most effective Quora marketing strategy?
https://right2revenue.com/growth-strategies/the-complete-guide-to-b2b-growth-marketing-on-linkedin-quora/
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Support this podc...2018-08-0945 minThe Marketing Automation DiscussionA Quick Intro To Quora Marketing - General StrategyThe name of the game for marketing on Quora is showing THOUGHT LEADERSHIP. This will result in:
More credibility to whatever you promote anywhere.
Recognition of your brand (it shows up next to your name if you edit your tagline correctly).
Targeted and educated traffic to your landing pages.
Here are the steps in this thought leadership strategy...
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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support2018-08-0709 minThe Marketing Automation DiscussionChatbots - The Hype, and Use Cases For B2B Lead GenerationUse cases:
Customer service
Lead generation
Recruiting
Serving content
Main differences in use cases:
Fully-chat-bot powered 24/7
Vs. A conversation starter…
Vs. After-hours only with an option to schedule something with a human the next day or continue with the bot experience.
A few big tools to checkout:
Meya.ai - for creating and deploying custom bots into other applications (like Intercom)
Manychat / Chatfuel - for Facebook Messenger chatbots.
Drift.com - for converting web traffic.
Landbot.io - for creating bot-based landing pages, or embedding bots into content.
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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support2018-07-3136 minThe Marketing Automation DiscussionA 6-Step Lead Nurturing Strategy With The Tools To Execute ItWhat are some good lead nurturing strategies and proven tools? Great question…
View the text version here: https://right2revenue.com/growth-strategies/a-6-step-lead-nurturing-strategy-with-the-tools-to-execute-it/
In this answer, my colleagues Karan Sharma (from Hubsell.com) and Nolan Clemmons (Founder of Clemmons.io (https://clemmons.io/the-sales-stack/)) joined me to create a much-more robust answer than I could have come up with on my own… Enjoy!
Here are the tried and tested 6 steps we recommend to execute a complete lead nurturing campaign for any audience.
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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support2018-07-2653 minThe Marketing Automation DiscussionWhat Are The Top Trends In Lead Generation For 2018?We were requested to answer this question on Quora: https://www.quora.com/What-are-the-lead-generation-trends-in-2018/answer/Alex-Glenn-2
To ensure we stay true to our expertise and provide actionable value in this discussion, we will focus on these key trends:
Increased Regulations Force Higher Quality
A Shift From Bulk Data Providers To In-House Or Outsourced Data-Curation Providers
Sales Navigator Will Become More Necessary While LinkedIn Becomes Less Useful
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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support2018-07-2542 minThe Marketing Automation DiscussionHow should an early stage B2B SaaS startup balance inbound marketing with outbound sales?https://right2revenue.com/growth-strategies/how-should-a-b2b…h-outbound-sales/
So, here is how I look at the dilemma of balancing sales efforts with inbound marketing in a B2B saas startup:
First, I recommend always hedging sales efforts with marketing efforts, regardless of how well sales is working in its current state.
Second, I have yet to see a SaaS startup where thought leadership and personal branding of the creators wasn’t (or wouldn’t be) enormously-beneficial to gaining PMF and their early growth.
Finally, Treat any new marketing strategy as a proof of concept and wait until this marketing strategy is pro...2018-07-2411 minThe Marketing Automation DiscussionMy actual daily routine for B2B lead generation!Just me in this episode. Enjoy!
I’ve been marketing B2B - including my personal services, platforms, marketplaces, saas products… for 11+ years now. It took me a long time to find lead generation strategy/routine which was compounding (creating more leads every month). When I found this routine, I try to practice it daily. The best part is, everything is at zero cost.
I will preface with my belief that every B2B company needs at least one person in the company, preferably higher-up, to become thought leaders under the pain points your company solves. This requires at least one...2018-07-1918 minThe Marketing Automation DiscussionCan cold emailing for selling B2B SaaS be successful at all if it's not followed up by phone call?The short answer is YES. But, not for all industries/products/price-points.
Here are the criteria where you can/would succeed selling a saas product without a phone call:
1. Your audience is tech savvy and have purchased similar products (possibly your competitors) without talking to someone.
2. When the product has a lower price-points (less than $500/mo).
3. You have a free trial if not a free version of the tool.
4. Onboarding into your product is very robust - leveraging (at minimum) video tutorials, great documentation, and emails.
5. You’ve spent time creating a personal brand for yourself and shown thought leadership in...2018-07-1730 minThe Marketing Automation Discussion"THE NEW WORLD OF COLD OUTREACH AUTOMATION, GDPR and LEVERAGING DATA" Parts 2 and 3This is part 2 and 3 of the presentation I gave last month at the CMO Data Summit. For the full presentation, check out: https://right2revenue.com/growth-strategies/the-new-world-of-cold-outreach-automation-gdpr-and-leveraging-data/ Here's the synopsis: Data protection trends Opportunities for higher engagement.. What marketers need to know about the General Data Protection Regulation (GDPR): Applicable on EU citizens personal data. Applies to you and your third party processors. The fines can be $20M or 4% of worldwide annual rev. Customers have rights: access, edit, erase and/or transfer. Redefine the scope and purpose of processing all data. What’s great about the GDPR? Increased co...2018-07-1529 minThe Marketing Automation DiscussionIs LinkedIn useful for sales outreach? What should I know?**Is LinkedIn useful for prospecting and personal branding?** Short answer = Yes. **How do I put LinkedIn to good Use?** 1. Thought leadership 2. Recruitment 3. Events 4. Biz/Dev 5. Channel Partnerships 6. But, no matter what you use it for, do not do it like this... (see examples below) 1. Try to sell/schedule a demo/ask them to register…. 2. Do not pretend your BFF’s… 3. Don’t lie… 4. Don’t embellish on your company or personal achievements… **How to do it correctly?** 1. Make it valuable and relevant! 2. Try not to send a message immediately 3. Start with something less invasive 4. Don't immediately send message after the connection...2018-07-1132 minThe Marketing Automation DiscussionCold Outreach Presentation - Part 1: being 'omnipresent' and 'human-like'This is part 1 of 3 from a presentation I did last month. I'm joined by Karan from Hubsell.com. Presented by: Alex Glenn at the CMO Data Summit 2018 About me: I’ve spent my career helping companies build and optimize automated systems. My main focus is technology startups so the use cases I will explain in this presentation have been proven in multiple industries and target audiences. In this discussion, I will go over: 1:1 messaging - being ‘omnipresent’ and human-like. 4. What this means for marketers and data scientists is: a) We have to set up our systems to be better stewards...2018-07-1038 minThe Marketing Automation Discussion"Why are my cold email campaigns not working?" - my answerThis was a Quora question i answered late last night so i thought I would record a quick synopsis - "Why is my cold email campaign not working?" (Pisted by a B2B saas startup).
To subscribe for show notes, exclusive access to guests and more, join us on https://marketingautomation.fm/
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Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support2018-07-0911 minThe Marketing Automation DiscussionHow to continue cold emailing under GDPR?This was a question asked on Quora recently and we have a great answer recorded for you today: 1. Firstly, there is only one GDPR (it is new entirely). 2. Secondly, B2C ‘email prospecting’ under GDPR is strictly prohibited, so we’re only going to discuss the rules around B2B prospecting under GDPR. Now, how do you prospect for B2B leads in the EU post-GDPR without breaking the new law and being fined? 1. Gathering data - Purpose and accuracy of the data - Ad hoc vs pulling from a pre-built database 2. Acting on that data (outreach) 1. Follow opt-out vs opt...2018-06-2314 minThe Marketing Automation DiscussionWe answer a question on Quora about GDPR & cold emailingThis was a loaded question, so we will have a number of episodes related to the topic of GDPR and cold messaging to make sure we do it justice. But I think we did a good job of summarizing the important things in 10min. If you would like more info, here is a link to the article with the main points to remember with regards to how GDPR has changed cold messaging: https://right2revenue.com/growth-strategies/how-gdpr-affects-cold-emailing/
To subscribe for show notes, exclusive access to guests and more, join us on https://marketingautomation.fm/
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...2018-06-2307 minThe Marketing Automation DiscussionReview of the "Cold Email Platform Analysis PDF"In this recording, Karan (founder of Hubsell) and I dive into the what and how of cold emailing – what to know, and how to determine the best platform to execute. Here is the report to follow along: https://right2revenue.com/cold-email-platform-comparison-pdf/ After reviewing 32 platforms built to perform bulk cold emails, my team and I came up with a shortlist of 5 we know provide a data + outreach solution for executing cold email campaigns (as opposed to only providing the ability to email). Towards the middle, you will find a detailed chart showing how all 5 cold emailing platforms compare based on...2018-06-2034 min