Shows
The Grow and Convert Marketing ShowHow SEO will Change with AI SearchAI search is a fundamentally different search experience from Google, and the implications are massive for how people discover brands and products.Here's what we've discovered so far:- People don't just type keywords into ChatGPT - they have detailed conversations with tons of context- Top-of-funnel "what is" content is officially dead in AI search- Your positioning and value props determine if you get recommended (or ignored)- Specific pain point content now matters more than everKey insights from this episode:✅ How ChatGPT positions different companies (an...2025-06-1033 minThe Grow and Convert Marketing ShowWe built an AI rank tracking tool: Traqer.ai! Here's how it works...We Built an AI Search Ranking Tool (And You Can Use It Too!)Tired of wondering if your brand shows up when people ask ChatGPT, Perplexity, or Google AI for recommendations? We were too. That's why we built Traqer.ai - the first tool designed specifically for agencies and companies to track their brand mentions across AI search engines.In this episode, we share the complete backstory of how we went from manually checking AI rankings for clients to building our own solution. You'll see exactly how the tool works, why existing options weren't cutting it...2025-06-0623 minThe Grow and Convert Marketing ShowWe're Building an AI Writing Tool That Solves the Problems We See With AI Content: A Sneak PeekIn this episode of the Grow and Convert Marketing Show, we discuss our journey creating an AI writing tool designed to mirror the way we produce content.Unlike existing solutions that prioritize speed over quality, our tool first deeply understands your business before generating content.After discovering that 83% of marketers use AI-assisted content despite quality concerns, we identified the fundamental problem: generic AI writing tools produce "Google research papers" that lack a company's unique voice and arguments. Our solution? A tool that analyzes your existing content to create a comprehensive "brand su...2025-04-2248 minThe Grow and Convert Marketing ShowHow to Create Comparison Content (Without Making Your CEO Nervous): A Data Backed ApproachIn this episode of the Grow and Convert Marketing Show, Devesh and Benji reveal why comparison keywords convert at a shocking 8.43%+ rate - and why most companies are afraid to target them.We break down:- Common objections from leadership teams that are hesitant to target these types of keywords- Three practical approaches to creating comparison content without "trashing" competitors- Examples of competitor and alternatives articles from companies like ClimbHire, Boken, and TapClicksIf you've been avoiding competitor keywords because they feel uncomfortable or unprofessional, this episode will show you...2025-04-1529 minThe Grow and Convert Marketing ShowContent Writing Teardown- How to Improve Blog Writing for SEO (Live Editing)This one is likely better to be watched on Youtube (so you can see the writing and editing).In this episode of the Grow & Convert Marketing Show, we break down a real blog post about website feedback tools to reveal common content writing mistakes. Watch as we critique the article and transform it from generic to compelling by:- Identifying proper search intent and avoiding the "high school research paper" intro- Showing how to position your true product differentiator instead of using generic claims- Demonstrating how to write for advanced audiences w...2025-04-0146 minThe Grow and Convert Marketing ShowHow to Analyze Google's SERP Like Grow and Convert: The Secret to Content That RanksIn this episode of the Grow and Convert Marketing Show, Devesh and Benji break down their proven SERP analysis framework - the process they use for clients to identify high-converting content opportunities.Watch as they analyze real SERP examples for AI writing tools keywords, revealing:How to determine if a keyword is worth targetingThe difference between category and jobs-to-be-done keywords from a SERP perspectiveHow to spot opportunities in mixed-intent SERPsWhen to create one piece vs. multiple pieces for similar keywordsWhy high search volume doesn't always equal high priorityHow to use SERP analysis to rank2025-03-2443 minThe Grow and Convert Marketing ShowTop vs. Bottom of the Funnel: Finding Your Brand's Unique 'Wow Moment'In this episode, we discuss the power of brand marketing versus our typical focus on bottom-of-funnel content.While Grow and Convert is known for our bottom-of-funnel first approach to content marketing, we explore how creating a strong brand presence generates "free leads" - those customers who can't pinpoint exactly how they found us, but remember our brand when they need our services.We cover key topics including:When to focus on bottom-of-funnel vs. when to invest in broader brand buildingWhy top-of-funnel SEO content often fails to grow a brandHow different companies create their unique "w...2025-02-2450 minThe Grow and Convert Marketing ShowHow to Write High-Converting Blog Posts (With Real Examples)In this episode, we break down our proven framework for writing high-converting blog posts that can outrank even the biggest competitors. Through three real-world examples, we show you exactly how to write bottom-of-funnel content that both ranks and converts.You'll learn:How to write ultra-specific content that shows deep industry expertiseWhy most category blog posts fail to convert (and how to fix them)Why we prefer using blog posts to target category keywords over landing pages🔍 Case Studies Featured:Toro TMS (QuickBooks trucking software)ServiceTitan (inventory man...2025-02-1749 minThe Grow and Convert Marketing ShowWe Secretly Published an AI-Written Blog Post (Here's What We Learned)We conducted a secret experiment: writing and publishing a Grow & Convert blog post without telling anyone that we used AI to produce it. In this video, we reveal how it went and share honest insights about using AI for content creation.Our content strategist and writer Katelyn Urich walks through her process of using different AI tools (Claude and NotebookLM) to write a full blog post, the unexpected challenges she faced, and why the experience actually made her writing worse. We discuss:-Why traditional AI writing approaches lead to "mirage content", in other w...2025-02-0653 minThe Grow and Convert Marketing ShowDoes SEO help you "rank" on ChatGPT? We analyzed 16 Companies' Keywords to find outWe dive deep into our study examining the correlation between Google rankings and AI search tool recommendations. Join Benji, Devesh, and special guest Katelyn as we analyze data from 16 clients across 415 keywords to understand how Google rankings influence visibility in tools like ChatGPT and Perplexity.Key Findings:70%+ correlation between Google page 1 rankings and AI tool recommendationsHigher Google ranking positions (top 3) showed even stronger correlationDomain Rating shows significant correlation with AI tool visibilityDifferent patterns observed across industry verticals and keyword types📊 Study Details:16 clients analyzed415 keywords examinedTools studied: ChatGPT, Perplexity, Cla...2025-01-231h 02The Grow and Convert Marketing ShowAI's Impact on Content Marketing in 2025: Search Changes, Content Generation, and New Survey DataIn this episode, we dive deep into how AI is transforming content marketing and SEO in 2025. We explore both the search and content creation aspects of AI, sharing real data from our agency experience and a recent survey of content marketers.Key Topics Covered:[0:00] Introduction and episode overview[1:00] Background on our recent travels and company retreat[2:00] Two main aspects of AI in content marketing: content generation and search[4:00] Changes in search behavior and SEO with AI tools[6:00] Real examples of leads coming from ChatGPT[8:00] How AI tools recommend content differently from...2025-01-1645 minThe Grow and Convert Marketing ShowHow to Use Jobs to Be Done (JTBD) Keywords to Boost Blog Conversions 🚀 | SEO & Content StrategyIn this video, we dive deep into how to use Jobs to Be Done (JTBD) keywords for your blog content to drive higher conversions. 📌 What You'll Learn:- What are Jobs to Be Done (JTBD) keywords?- Examples of JTBD keywords- How to come up with JTBD keywords for your business- JTBD conversion data- Which JTBD keywords convert the highest.💡 Don’t forget to subscribe for more content on SEO, content marketing strategies, and conversion optimization!2024-09-1936 minThe Grow and Convert Marketing ShowCompetitor Keywords: The Highest Converting Strategy in the Pain Point SEO FrameworkCompetitor keywords are the highest converting type of keyword in the pain point SEO framework. More on SEO conversion rates here: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/We discuss:- Should you create landing pages vs. blog posts to target competitor keywords- Vs. Keywords and a more advanced strategy of going after vs. keywords- Alternatives Keywords- Writing tips for going after competitor and vs. keywords- and more!Additional reading:Landing page vs. blog posts: https://www.growandconvert.com/conversion-rate-optimization/landing-pages-vs-blog-posts/Pain Point SEO: 2024-09-1239 minThe Grow and Convert Marketing ShowMastering Category Keywords: A Strategy to Grow Blog Post Conversionsn this episode, we do a in-depth dive into what category keywords are and how to use them to drive more blog post conversions. In the reverse marketing funnel diagram that you can find in our blog post on Pain Point SEO, category keywords are some of the highest converting keywords. We explain how to identify which keywords would be best to target and share data on different ways to approach them to increase your conversion rate.SEO conversion rate article2024-09-0929 minThe Grow and Convert Marketing ShowEpisode 27- How We Improved Blog Post Conversion Rates by 66%-950% Through WritingHistorically, we only updated blog posts to try to increase ranking positions. However, through that process of updating blog posts, we realized how much the actual writing of pieces matters.Specifically, we've been updating blog posts for two different clients that helped sell and position the product or service better and have seen conversion rate increases between 66%-950% per blog post.We share our thoughts as to why this is and make the case for why more businesses should adopt our approach to blog post writing.Relevant articles:https://www.growandconvert.com...2024-08-1547 minThe Grow and Convert Marketing ShowEpisode 26: Brand Marketing vs. Performance Marketing. Which is better?A recent news story from someone that worked at Nike is making its way around Twitter and LinkedIn. The ex-employee claims that the loss of $25B has to do with Nike's focus on performance marketing instead of brand marketing.Marketers are taking to Twitter and LinkedIn to take sides: "See, this is why you should focus on brand marketing" - Brand Marketer"No! Performance marketing still works"- Performance marketerWe share our thoughts on this topic and share when we think each type of marketing makes sense. Hope you enjoy the debate!2024-08-0144 minThe Grow and Convert Marketing ShowEpisode 25: June and July Agency Update - New Record Highs & Is the Economy Playing into Growth?Although we've largely moved away from doing episodes about our agency and have focused more on marketing strategy episodes, we made a commitment to sharing our growth journey and struggles as we go.In this episode, we'll share our stats for June and July - both new clients and churn - and we discuss the issues we're facing.Specifically:- How we're almost at capacity and how we're solving this- How hiring is a growth limiter- Why growing quickly isn't advantageous to an agencyand more...2024-07-1933 minThe Grow and Convert Marketing ShowEpisode 24: How Long Does it Take to Get SEO and Content Marketing Results?We often get asked by prospects interested in working with us, "how long does it take to start seeing results from SEO and content marketing? It's not an easy question to answer because there are multiple factors that go into it:1. What is the definition of results?2. What is the conversion goal? Trials, demos, MQLs, SQLs, etc.3. How many conversions are you already driving through other channels?And more...In this episode, we share a ton of different data to help answer this question. We share our own client data to show how...2024-07-1147 minThe Grow and Convert Marketing ShowEpisode 23: How A Content Strategy Evolves Over TimeIn this episode, we talk through how a content strategy evolves overtime. We break down content strategy into a 3-tier system to help you understand how the process evolves. How a content strategy evolves:Tier 1: Testing ability and time to rankTier 2: ScalingTier 3: Maintaining/Defending rankingsWe share our thought process around how to test keywords and how to measure success throughout an engagement, or through your work inside of a business.Hope you enjoy this episode!Other helpful articles:More on updating: https://www.g...2024-06-281h 01The Grow and Convert Marketing ShowEpisode 22: Why Most Companies Shouldn't AB Test to Improve Conversions (And What to Do Instead)In this episode, we debate why most companies shouldn't AB test. AB testing has become super popular over the years... Executives often want you to AB test every little thing to try to maximize the impact of all of your marketing efforts. Devesh explains why for most companies, it doesn't make sense to AB test. We share that reasoning and then we talk about what you should do instead of AB testing to increase conversions. Devesh shares some funny stories from his time running an AB testing agency. Then Devesh shares how to use a co...2024-06-2151 minThe Grow and Convert Marketing ShowEpisode 21: May Agency Update- New Record Highs + Marketing and Churn UpdateIn this monthly update, we share our client count relative to our goal, our churn, how many leads we got in May and our general sentiment around leads. Then we share what marketing has and hasn't worked and how marketing differs for service businesses.2024-06-1227 minThe Grow and Convert Marketing ShowEpisode 20: How to Interview Subject Matter Experts and Add Differentiation to ArticlesWhen you've identified a keyword or topic for a blog post, how do you get the arguments that go in your piece? We interview subject matter experts at Grow and Convert to accomplish this. In this video, we share how we prep for interviews with subject matter experts, who to interview, and how to add differentiation in your articles when writing for SEO bottom of the funnel keywords.2024-06-0743 minThe Grow and Convert Marketing ShowEpisode 19- Do we take this series in a different direction?Devesh and I debate whether we should focus more on how-to content on this channel because it seems to be what gets the most viewership and engagement.We reflect on the series so far, our overall goal of doubling the agency and discuss whether we continue the series as is, or we go down a slightly different path.If you've enjoyed certain episodes, please let us know which ones you've loved in the comments. Or, feel free to let us know topics you'd like us to create videos on going forward.2024-05-3123 minThe Grow and Convert Marketing ShowEpisode 18 - Hiring Your First Head of Marketing and What They Should Do in the First 90 DaysYour business is starting to grow and now you need more of a process around marketing... so you're thinking of hiring your first marketer.What is the right profile of the marketer you should hire?What should that marketer focus on in the first 90 days?How should they think about what marketing channels to focus on?What's a good budget to start with?We answer these questions and more in this episode. We share, from our experience, the mistakes that founders make when hiring their first marketer and how they should think...2024-05-241h 02The Grow and Convert Marketing ShowEpisode 17 - How to Write Non-Basic SEO Content (Even With Basic SEO Keywords)In this episode, Devesh starts off by sharing the two goals of the content pieces we write for clients. Then he shares examples explaining the differences between how we write articles vs. how most blog writers write articles.We dissect the differences in how we write blog post introductions, body copy and share why we think it's important to have subject matter experts make the arguments that go inside of blog posts.This episode should help you learn how to write better copy inside of articles that are targeting SEO keywords.Article examples:2024-05-1046 minThe Grow and Convert Marketing ShowEpisode 16: April Recap - Our Highest Client Count and Revenue EverIn this episode, we share where we are relative to our doubling the agency goal. Then we talk through what's been working from a marketing perspective and some of the operational challenges that we're anticipating if we keep growing this quickly.2024-05-0328 minThe Grow and Convert Marketing ShowEpisode 15: Disruption Stories - What They Are and How to Write ThemIn Episode 10, the episode about content strategies for new businesses, we shared that we were planning on doing a disruption story for one of our clients. In this episode, we share who the client is (Mirascope.io), the article and talk through some decisions that were made when writing the story.Then we share a couple of other examples of disruption stories that we've produced for clients. 2024-04-2623 minThe Grow and Convert Marketing ShowEpisode 14: Can SEO Content also be Thought Leadership Content? Our Thoughts.Can SEO content also be "thought leadership content?" Many people think these two kinds of content are completely different. More specifically, that you can't share thought leadership type ideas inside of SEO content and get articles to rank.We share a different view. We think that SEO and thought leadership ideas do go together. In this video, we share multiple examples of thought leadership ideas being included inside of SEO focused articles and show how they're able to rank against articles that all share largely the same ideas.We think that Google wants more differentiation...2024-04-1841 minThe Grow and Convert Marketing ShowEpisode 13: March Recap, A New Record High in Sight?March was a challenging month for us. We had our first churn of the year- which was not a great way to start the month- however it ended on a positive note.We discuss the churn, some new clients, our lead numbers and then share some ideas for changes we're going to be making to our marketing.Enjoy.2024-04-1019 minThe Grow and Convert Marketing ShowEpisode 12: Why you SHOULD measure the ROI of an individual piece of content and how to track in GA4LinkedIn influencer claims that: "Measuring the ROI of an individual piece of content (like this LinkedIn video, for instance) is not only a huge waste of time, it’s flat out not accurate.When it comes to “ROI”, focus on measuring the ROI of the *channel* instead of each individual piece of content."In this video, we break down why that argument is completely flawed. We discuss how having the article level of granularity in conversion data is what led to the creation of Pain Point SEO and how this informs future content pieces...2024-04-0546 minThe Grow and Convert Marketing ShowEpisode 11- Scaling Writing Operations by Hiring an EditorIn this episode, we discuss whether we should hire an editor to help scale writing operations. Devesh voices his frustration by spending so much time editing pieces -- most of his time in the agency is dedicated to editing and he feels like he doesn't have time to focus elsewhere.We propose the options of hiring an outside agency to help with editing, whether we should focus on hiring someone internally, and also discuss other ideas and options. 2024-03-2842 minThe Grow and Convert Marketing ShowEpisode 10 - Creating A Content Strategy for a New Business and Our Disruption Story FrameworkIn this episode, we share why we took a client with a new business and domain rating of only 0.5 (didn't even know this was possible). Then we share the approach we're taking to grow their business from the ground up with content.As part of the content strategy for this new business, we decided to create a disruption story for them. We talk about what the disruption story framework is, how we came up with the angle and idea for them and then talk through how the team outlined the piece.2024-03-2136 minThe Grow and Convert Marketing ShowEpisode 9- February Monthly Recap: We Need to Free up Devesh's Time From Editing.In this episode, we share our client stats for the month of February. We analyze the leads we've received, we share why we don't work with software development companies as clients and share some ideas on how we'd attack SEO if we were a software development company, and then we spend a lengthy time discussing if we should hire an editor.The main challenge going forward is that we need to free up Devesh's time as most of it is spent editing new strategists and some of our current strategists. If we scale, we need to get...2024-03-1427 minThe Grow and Convert Marketing ShowEpisode 8 - How We Prove the Value of SEO and Content Marketing to ClientsSeven months into one of our engagements, the CEO asked us "when will the volume of high-quality leads start to go up?" The typical answer from most marketers is to say "I don't know" or "it depends," but we wanted to provided a more data driven answer.We knew that the client was likely 1-2 months away from seeing a big lift in the volume of leads due to where they were already ranking for high-intent keywords. Now, we had the challenge of presenting the argument and data to them.In Episode 8, we share projections...2024-03-0845 minThe Grow and Convert Marketing ShowEpisode 7 - How We're Getting SEO Rankings Back for ClientsIn Episode 7, we bring in a guest. David Klose, one of our content strategists, joins us to talk about his experience updating blog posts. More specifically, we discuss 2 client accounts that had declining results (both ranking and leads) and how there was a need to get rankings back up.David shares the approach he took on two different accounts to bring the accounts back from a low in the engagement to new all-time-highs.This episode shares a mix between the thought process that was going on behind the scenes internally as well as more of...2024-03-0158 minThe Grow and Convert Marketing ShowEpisode 6 - Should We Start A New Service Offering?In Episode 6, we get recommended as an agency from a known entity in the startup space, but the prospect wants a service that we don't really offer. We debate whether we should create a new service offering to take on the new client.Content brand post: https://www.growandconvert.com/content-marketing/content-brand/Timestamps:0:00 Episode Preview0:42 Doubling Agency Intro1:00 Prospect approaches us about a LinkedIn Service4:20 Should we start a new service offering?11:16 Our decision2024-02-2320 minThe Grow and Convert Marketing ShowEpisode 5: Our Highest Client Count, Ever?!?! (Monthly Recap)In Episode 5, we recap our first month since starting our challenge. We grew the highest amount in one month since starting our agency. We share our client count, where the mix of revenue is coming from and then analyze the 3 new clients that signed on for February.2024-02-1539 minThe Grow and Convert Marketing ShowEpisode 4: When is the right time to build processes?In Episode 4, one of our strategists is having trouble with an article interview and Devesh needs to jump in and take over the interview to steer it in the right direction.We ask the question, is this a good use of Devesh's time? We haven't really built any processes around interviewing, do we now need to build more training or processes around interviewing or is this a one-off issue?We talk through how to resolve this specific issue and then broaden out to talk more broadly about when it's a good time to build processes...2024-02-0838 minThe Grow and Convert Marketing ShowEpisode 3: Houston, We Have A Churn ProblemAfter doing some analysis on clients that dropped in 2023, we realized that we have an issue with our churn rate. On average, clients stick with us for 12 months, which in other words means: we turn over all of our clients every year. In Episode 3, we talk through various ways to improve our churn rate: From changing pricing, to contract length, to various other ideas. 2024-02-0136 minThe Grow and Convert Marketing ShowEpisode 2: A Client Isn't Happy With Their First Article. What Do We Do?We signed a new client on a year long contract, sent them the first article and they weren't happy with it. On top of that, the strategist and writer that was managing the account didn't feel like they were a good fit to keep running the account. In Episode 2, we talk through what we did to resolve the situation. We weighed various options from: 1. Is it worth it to keep the client? 2. Do we need to bring in a new writer/strategist on this account? 3. Does Devesh need to take over writing to get this account in...2024-01-2539 minThe Grow and Convert Marketing ShowEpisode 1: Announcing Our New Public Challenge: Doubling our Agency in 2 YearsWe're starting a new series where we document our journey trying to double the size of our agency over the next couple of years. This is episode one of the series where we explain why we're ready to scale our business, what our goals are, and why were documenting the journey on Youtube. Then we do a deep dive into our business during 2023, share why clients churned and our plans for 2024.We hope you enjoy it!Read the full article here explaining the launch of the series: https://www.growandconvert.com/doubling-our-agency/public-challenge-doubling-agency/0:00...2024-01-181h 01The Grow and Convert Marketing ShowHow This Bootstrapped Help Desk Software has Lasted over 10 Years Against VC Backed CompetitorsIn our latest episode, we interview founder Ian Landsman about how he started the help desk software Helpspot back in the early 2000s and how he's lasted 15+ years against funded big name players like Zendesk, HelpScout, and more.We get into the details about what he did in the early days to launch his company, why he never really had a focus on marketing until recently, and we share some of the rankings that we've been able to generate for their business in an extremely competitive category.Sections:0:00 Intro1:13 The founding story of...2023-02-2058 minThe Grow and Convert Marketing ShowSurveyMonkey Acquired Their Last Business. Now They’re Back to Grow Vocal Video- G&C InterviewWe're trying something new. Many of our clients have really interesting backgrounds and stories, so we decided to interview them. In this podcast, we interview the Vocal Video team to learn where they got the idea for Vocal Video, learnings from their experience selling their past company TechValidate to SurveyMonkey, how their past experiences informed their marketing strategy, why they chose SEO/content marketing as a channel, how they launched their product and more...Please let us know what you think of this format.2023-02-1759 minThe Grow and Convert Marketing ShowThe ROI of SEOThere are many people that don't know how to calculate the ROI of SEO. In particular, they don't understand a key principle of SEO's ROI: it gets better as time passes. Why? Because unlike paid channels where you need to spend more for every extra click you get, in SEO you start accumulating or stacking pages ranking at the top of Google search results, while your spend doesn't increase. So as you do SEO for longer, you get more traffic and more leads for the same monthly cost, yielding you better and better ROI.In t...2023-02-1715 minThe Grow and Convert Marketing ShowWill ChatGPT replace writers and content marketers? Our thoughts.In the past couple of months, we've had an increasing number of people ask us our thoughts on ChatGPT and how it will affect the world of content marketing and content writing.We've seen people take extremes: People saying they are going to use ChatGPT instead of hiring writers or content marketers going forward. Then the opposite, people saying ChatGPT has no value in writing or content marketing.In this podcast, we wanted to try to answer the question, "how can ChatGPT be used?" by sharing a number of different blog posts and writing...2023-01-291h 04The Grow and Convert Marketing ShowWhy We're Thinking of Repositioning from a Content Marketing Agency to SEO AgencyIn the latest episode of Grow and Convert Deep Dives, we have an open discussion around a topic that we've been thinking about a lot lately: Should we reposition our business as a SEO agency instead of a content marketing one?We thought it would be interesting to everyone to lay out the arguments, challenges and opportunities that we see in repositioning our business before we go through with it. We're still unsure if we're going to do it, but we'd be curious to what everyone thinks after they give this a listen!Here's our...2022-11-111h 00The Grow and Convert Marketing ShowManaging Remote Workers: How to Manage Outcomes Over OutputsIn this episode of Grow and Convert Deep Dives, we discuss a philosophy we have about managing remote workers (or workers in general): How to manage by outcomes instead of outputs. Oftentimes in our work, we come across other companies that have goals that don't move the needle, don't motivate employees, and cause more harm than good. We think this approach does the opposite.We discuss how we think about goals, creating a great work culture, and how to effectively manage remote workers.0:00 Intro- Managing by outcomes over outputs2:07 Example’s in Benji’s care...2022-11-0348 minThe Grow and Convert Marketing ShowHow We Hire Great Blog Writers (And Mistakes We've Made Along the Way)In this episode of Grow and Convert Deep Dives, we share our mistakes that we've made when hiring writers and how we've developed a process to solve it.We go into detail on our process and share things that we've implemented to help us screen writers, test them and train them. We hope you enjoy.Here are the sections:0:00 Intro- How to hire blog writers2:42 Mistakes we made when hiring blog writers6:38 First big learning hiring writers9:14 Problem #1: Mismatches in expectations and communication10:52 Solution #1: Aligning expectations before writing: The questionnaire2022-10-251h 00The Grow and Convert Marketing ShowAverage Blog Conversion Rates + Can a Blog Post Convert Higher Than a Landing Page?In Episode 4 of Grow and Convert Deep Dives, we argue against the prevailing wisdom that landing pages convert better than blog posts. We share conversion rate data from two different clients of ours - both a mid-market/enterprise demo based SaaS company and a B2SMB self service SaaS company- and show how we're getting 2%+ average conversion rates on our blog posts and compare those stats to how their sites convert overall from organic.Then we share data on what we've seen for average blog conversion rates and share what we think a good conversion rate target...2022-10-2556 minThe Grow and Convert Marketing ShowWhat Content Should You Produce to Generate Leads? First 3 months of content strategyIn Episode 3 of Grow and Convert Deep Dives, we took a question from Elliott Davidson, where he asked us: "What are your go to posts you know straight out of the gate will help you start lead generation for a new client engagement? Even better if they have no domain rating (DR) for the purposes of this conversation. i.e. founder story backed in with pain points etc." and answered it using 3 different company examples.In this episode we explained how we would think about forming a blog content strategy in the first few months of a...2022-10-2557 minThe Grow and Convert Marketing ShowWhy A Media Company Content Strategy Doesn't Make Sense for Most BusinessesIn Episode 2 of Grow and Convert Deep Dives, Devesh and Benji discuss why they don't believe a media company content strategy makes sense for most businesses. They argue that this strategy makes sense only for certain types of businesses and that there are things you should prioritize doing prior to adopting a strategy like this. They share examples of "media company" content businesses, explain why the strategy is flawed, and share ideas on what you should do instead.Articles mentioned in this podcast: Geekbot Case Study:https://www.growandconvert.com/conten...Interested...2022-10-2556 minThe Grow and Convert Marketing ShowPain Point SEO: What Is It? Examples and How to Get StartedIn the first episode of Grow and Convert Deep Dives, our new series, where we go in-depth on marketing and business topics, we discuss: - The backstory behind Pain Point SEO - What Pain Point SEO is (and is not)- Both B2C and B2B examples of how we've applied it to clients or other companies- Common Objections that we hear about our process (and our answers to them)- And how we'd get startedArticles referenced in the video:- Pain Point SEO: https://www.growandconvert.com...2022-10-2557 min
Freelance TransformationContent Marketing Right | Devesh Khanal If you think you can’t use content marketing to connect with your ideal clients - think again! Content marketing is effective no matter what niche or skill you’re selling. If you’re having trouble making it work for you, then you might be doing it wrong. According to my guest today, a lot of us are doing content marketing wrong. Devesh Khanal is a content marketing guru who used to be just like us. He never thought content marketing would work for him until a fateful meeting with his future business partner, Benji Hyam. Together, the two of them started their own content mark...2018-05-1454 min
Double Your Freelancing PodcastS01 Episode 2: Lead Generation via Content Marketing Brennan talks with Benji HyamDoes content marketing have the power to attract “whale leads?” In this episode, Brennan talks with Benji Hyam, founder of Grow and Convert, a content marketing agency based out of San Diego. Grow and Convert was started when founders, Benji Hyam and Devesh Khanal were introduced and immediately launched into a heated discussion about whether content marketing could attract high quality leads. Their debate turned into a partnership and the team set to work proving the untapped value of content marketing through hard work and simple, honest strategies.
Key Takeaways:
How to build trust through transparency
Why...2018-02-2847 min
Traffic And Leads PodcastTraffic Tip: Discover How to Grow Your BlogDevesh Khanal (http://deveshdesign.com/) and Benji Hyam (http://www.benjihyam.com/) are our special guests. They met in person one time and that was their very first meeting while at a dinner event in San Francisco. All it took was a small complaint about content marketing, sharing of plans to write a book which turned into mentions of a blog, and voila! Within that very short time span, they’ve grown a rather large following with almost 7,000 uniques. If you want to learn how they did it, grab a notebook and get ready!
IN THIS EPISODE YOU'LL LEARN:
* How the...2016-07-1145 min
The Kim Doyal ShowLee Jackson, WP Innovation and WAY Too Much Fun WPCP: 094As always, I'm SUPER excited to have Lee Jackson from LeeJacksonDev.com and the WP Innovator Podcast. I had a great time talking and laughing with Lee and found out some really great tips and well as his background on how he got to where he is today. Don't miss this episode!
[Tweet ""Try and find that niche that you are passionate about." - Lee Jackson"]
Questions I asked Lee Jackson:
What were some of the things you did before getting into web development?
Did you go to school for IT?
When did you start your own agency?
How did you...2016-04-1954 minThe Kim Doyal Show40,000 Visitors in 6 Months – Grow and Convert with Devesh Khanal & Benji Hyam WPCP: 086I seem to be on a kick lately of paying attention to tracking and numbers and along those lines you are going to love my next guests! Benji Hyam and Devesh Khanal started a blog site about content marketing and converting call GrowandConvert.com. These guys have an amazing blog that you should subscribe to! Before even interviewing these guys I realized what a goldmine their site was. If you want to get more traffic to your site and don't know how to do it... follow their journey with this blog. Every. Step. Of the Way. My guess is that ev...2016-02-041h 10