Shows
School for Startups RadioOctober 12, 2026 – Deepfaked Aaron Painter and AI for Franchise KI Bennett MaxwellAaron Painter – CEO of Nametage and Author of LOYAL: A Leader’s Guide to Winning Customer and Employee Loyalty
I think one of the most important things that we’ve seen happen is
that this new set of technologies of AI and generative AI has really
given superpowers to bad actors
Aaron Painter is the CEO and Co-Founder of Nametag, an identity verification company focused on protecting organizations from impersonation, account takeover, social engineering, and AI generated deepfakes. Nametag develops technology that helps companies verify that the person requesting access to an account, applying for a job, or...
2026-10-1253 min
Consulting Rainmakers PodcastThe AI Setup That Replaced His Inbox And His CRM (Bennett Maxwell)Bennett Maxwell is the CEO of Franchise Key.Bennett has not opened his email app in over a month and has not logged into his CRM in two or three. He dropped out of college after making a quarter of a million dollars knocking doors in five months, sold his solar company, then sold four hundred and fifty cookie franchises in two and a half years before exiting that too. Now he builds agent systems that do the parts of his job he used to do by hand, including booking this interview. His argument is that anything...
2026-09-0727 min
Restaurant AIBennett Maxwell on Cookie Wars, AI Agents, and Building a Business That Runs ItselfBennett Maxwell took a single cookie shop to 450 franchises sold, turned a lawsuit from the biggest name in cookies into national headlines on CNBC and Good Morning America, then sold the brand and went all in on building a business that runs itself on AI.
In this episode, host Matt Wampler talks with Bennett, founder of Dirty Dough and CEO of Franchise KI, about architecting AI agents he can trust to run the day to day, selling hundreds of franchises without spending a dollar on ads, and his case that intelligence is about to become as free...
2026-08-251h 19
Entrepreneurs, Executives, & EccentricsBennett Maxwell on Turning Door-to-Door Sales into a 25-State Cookie FranchiseIn this conversation, Bennett Maxwell, chairman of Dirty Dough, shares how his background in sales, entrepreneurship, and building scalable systems helped him grow a gourmet cookie business into a rapidly expanding franchise. He explains how Dirty Dough simplified store operations through centralized cookie production, reducing the time, expertise, staffing, and capital required for franchisees. Maxwell also discusses the risks of growing too quickly, the lessons he learned from investing heavily in production and logistics, and why outsourcing became an important part of the company’s strategy. The conversation explores how Dirty Dough turned a high-profile lawsuit into a major marketing op...
2026-08-2432 min
The Reluctant Entrepreneur PodcastFrom Cookies to Code: Bennett Maxwell on Franchising, Systems, and Practical AlGrowth is usually treated as proof that a business is working. But growth has a way of exposing every weakness a smaller company can hide. The founder becomes the answer to every question. Follow-up starts falling through the cracks. 'Systems bend under the pressure. And the business that was supposed to create freedom begins demanding more and more from its owner.So, what happens after the breakthrough, when success forces you to rebuild the way the business actually works?My guest today is Bennett Maxwell, and, if he looks familiar, this is his se...
2026-08-131h 05
The Leverage Podcast - Real Estate EditionThe Leverage Podcast - Bennett MaxwellWant to automate your business operations and save thousands on agency fees? In this episode of The Leverage Podcast, host Mike sits down with Bennett Maxwell—franchise builder, founder of Dirty Dough, and AI automation pioneer.
Bennett breaks down how he scaled 100+ brick-and-mortar stores and how he now builds autonomous AI employees that handle ad creation, lead qualification, and customer support on autopilot.
Excited to show you how a VA brings instant leverage to your workflow—pick a window here: http://bit.ly/4pWaKA8
#AIAutomation #AIEmployees #BusinessAutomation #TheLeveragePodcast #FranchiseGrowth #AIForBusiness #LeadQualification #BusinessScaling #Entrepreneurship
2026-08-0630 min
Booked & Blooming - The Beauty Business PodcastFranchise Versus Startup: Exploring Beauty Business Paths with Bennett MaxwellOn this episode of the gohappybeauty podcast, host Grant Kantsios sits down with franchise expert Bennett Maxwell for an in-depth look into the world of franchising—specifically in the beauty and tanning industry. Bennett, known for scaling Dirty Dough cookies and now working with Glo Tanning™, brings a wealth of experience as he breaks down what it really takes to own and operate a successful franchise.
2026-03-1151 min
The Business of You with Rachel Gogos246 | Don't Scale Your Business Without Hearing This Franchise Model with Bennett MaxwellWhat happens when business growth outpaces the guardrails that keep it sustainable? This week, I sit down with Bennett Maxwell, serial entrepreneur, investor, and founder of Franchise KI—best known for scaling Dirty Dough Cookies from one store to over 450 franchises sold in just two years. After experiencing both the highs and the chaos of hypergrowth, Bennett now helps entrepreneurs build wealth through franchising the right way: with systems, structure, and staying power. How To Grow Fast Without Burning Out Bennett reveals the critical mistakes founders make when scaling too quickly—from...
2025-11-2546 minThe Business of You with Rachel Gogos246 | Don't Scale Your Business Without Hearing This Franchise Model with Bennett MaxwellWhat happens when business growth outpaces the guardrails that keep it sustainable? This week, I sit down with Bennett Maxwell, serial entrepreneur, investor, and founder of Franchise KI—best known for scaling Dirty Dough Cookies from one store to over 450 franchises sold in just two years. After experiencing both the highs and the chaos of hypergrowth, Bennett now helps entrepreneurs build wealth through franchising the right way: with systems, structure, and staying power. How To Grow Fast Without Burning Out Bennett reveals the critical mistakes founders make when scaling too quickly—from...
2025-11-2546 min
The Observatory | Discovery of Consciousness & AwarenessFinding Joy in the Mess | Bennett Maxwell on Fulfillment, Service, and True AlignmentIn this episode of The Observatory, Bennett Maxwell joins the show to discuss his personal path to self-discovery and the deeper meaning of joy and fulfillment beyond success. As the CEO of Franchise KI and founder of Dirty Dough, Bennett opens up about how his entrepreneurial journey became a catalyst for inner growth, teaching him to find peace and purpose even in life’s imperfections. He shares how serving others, exploring spiritual truths, and facing his own challenges led to greater clarity and alignment. Timestamps[02:09] Bennett Maxwell’s background information[06:50] Bennett’s entre...
2025-11-061h 06
The Best You: A Coaching Podcast with Gary GillanFrom Struggle to Success with Bennett MaxwellSend us Fan MailHow do you define success? What costs are you willing to pay for your definition of success?This is what Bennett Maxwell and I discuss on this episode. Bennett has been involved in sales for most of his life, progressing from door-to-door, to solar, to cookies, and now spends a lot of his time selling and supporting franchises and franchisees to success. Who should watch/listen: Aspiring entrepreneurs, especially those interested in franchising, who are looking for insights into balancing business success with personal well-being. You...
2025-11-0341 min
Becoming PreferredBennett Maxwell - Deeper Than Dough: Building Wealth Without Sacrificing Your Mental HealthSEASON: 6 EPISODE: 1Episode Overview:Welcome to Becoming Preferred, the podcast for entrepreneurs and business leaders dedicated to building a life of purpose and prosperity. Today, we have a guest whose journey proves that the most valuable lessons are often learned in the fire. My guest is Bennett Maxwell, a serial entrepreneur who went from door-to-door selling to building a nationwide franchise empire with Dirty Dough. He's a master of turning adversity into a competitive advantage, navigating a high-profile legal battle that ultimately propelled his brand into the national spotlight. But his story is m...
2025-11-0339 min
The Climb: Leadership Development and Confident Leader PodcastFranchise Ownership & The Leader-Building Blueprint | Bennett Maxwell (Dirty Dough Founder)Ranked in the Global Top 1.5%, The CLIMB is the definitive strategy for mastering Executive Presence and driving growth in the Staffing Industry. How do you transition from door-to-door sales to building a national cookie empire? In this episode of The CLIMB, Rahul Karan Sharma sits down with Bennett Maxwell, founder of FranchiseKi and the visionary behind Dirty Dough.We explore the transition from the corporate desk to Franchise Success and why true leadership is about developing other leaders around you. For Staffing Industry executives and professionals in Northern Virginia looking to own their path, Bennett deconstructs the myths of passive...
2025-10-2835 min
Avant-Garde Entrepreneur®Freedom Through Franchising: The Smart Way to Build a Business Without Burnout with Bennett MaxwellEntrepreneurship can open the door to freedom, but only if you build it with clarity and intention. For social entrepreneurs, the challenge is even greater: creating meaningful impact while maintaining personal well-being. When growth becomes constant and every decision seems to serve the mission but drain the person behind it, one raw question remains: What does freedom really look like?In this episode of Avant-Garde Entrepreneur, Dr. Trisha Bailey sits down with Bennett Maxwell, serial entrepreneur, franchise mentor, and mental health advocate. From selling knives and solar panels to co-founding Dirty Dough, Bennett has built, scaled...
2025-10-1437 min
Behind the FranchiseScaling Fast and Selling Smarter with Bennett MaxwellIn this episode, host Paul Ehlinger sits down with Bennett Maxwell, CEO of Franchise KI. Bennett shares his journey from door-to-door sales to scaling one of the fastest-growing cookie brands in America. From selling 450 franchises in less than two years to navigating lawsuits, he reveals the strategies — and lessons learned — behind building and scaling at lightning speed.Listeners will hear:How Bennett went from hustling sponsorships in high school to building multimillion-dollar sales teams.Why he believes sales is about conversations and opportunities, not pressure.The behind-the-scenes of Dirty Dough’s rapid growth and why simplicity was th...
2025-10-0139 min
The Find Your Leadership Confidence Podcast with Vicki NoethlingBennett Maxwell on From Adversity to InnovationPodcast Episode Description
From Adversity to Innovation – Bennett Maxwell’s Journey of Resilience and Sweet Success
What does it take to turn setbacks into stepping stones and ideas into thriving national brands? In this inspiring episode of the Find Your Leadership Confidence Podcast, host Vicki Noethling sits down with Bennett Maxwell, the dynamic entrepreneur behind Dirty Dough Cookies — a rapidly growing franchise with 80+ stores and more on the way.
Bennett’s entrepreneurial journey spans real estate, renewable energy, and now, a booming dessert empire. He shares candid stories of overcoming challenges, building a purpose-driven culture...
2025-08-1834 min
Franchise Interviews 4.0Bennett Maxwell: The 'Rocket Fuel' Behind Franchise SuccessJoin us for a very special edition of Franchise Interviews as host Marty McDermott sits down with Bennett Maxwell, the dynamic CEO of Franchise Key (Franchise KI). Following a whirlwind journey as the founder of the rapidly-growing Dirty Dough franchise, Bennett shares his incredible story of building a company to 100 locations in just two years and the lessons he learned along the way.
Now, as the head of Franchise Key (Franchise KI), Bennett’s mission is to be the "rocket fuel" for aspiring entrepreneurs. He dives into the most common pitfalls people make when buying a fr...
2025-08-1424 min
The Driven CrowdThe Driven Crowd | Episode 78 | Ft. Bennett MaxwellScott welcomes seasoned entrepreneur Bennett Maxwell to episode 78 of The Driven Crowd for an energizing deep-dive into the world of business growth, franchising, and the power of networking. The two discuss lessons learned from door-to-door sales and the essential skills for entrepreneurial success, while Scott draws thoughtful insights out of Bennett’s whirlwind journey from hustling in Utah to scaling Dirty Dough into a national sensation. If you’ve ever wanted to know how grit, curiosity, and purposeful networking can lead to game-changing opportunities, don’t miss this fascinating conversation! Bennett is not just an inspiring self-starter—he’s a fr...
2025-07-2934 min
devtools.fm: Developer Tools, Open Source, Software DevelopmentMaxwell Brown - Effect.ts and Effectful TechnologiesThis week we're joined by Maxwell Brown, a co-founder of Effectful Technologies, the company behind Effect.ts, a library for building robust, production-grade applications with TypeScript. Effect.ts is a library that bends Typescript in many ways, like putting Errors and Dependencies into the type system. Join as as we see what they've been up to and what's next for Effect.ts.Effect Website: https://effect.websiteEffect GitHub: https://github.com/Effect-TS/effectMaxwell's GitHub: https://github.com/IMax153Maxwell's Twitter/X: https://x.com/imax153Effectful Technologies: https://www.effectful.coEffect Discord: https://discord.gg/effect-tsEffect Days Conference: https...
2025-07-2855 min
Spartan Leadership with Josh KosnickHe Built a Cookie Empire by Letting Go of Control | Bennett MaxwellSend us Fan MailWhat if the secret to explosive business growth is letting go?In this powerful episode of the Spartan Leadership Podcast, Josh Kosnick sits down with Bennett Maxwell—entrepreneur, investor, and founder of Dirty Dough. After scaling his cookie company to 450+ franchises sold in just 3 years, Bennett reveals the unlikely mindset behind his success: detachment from outcomes.This conversation is about more than business. It’s about identity, purpose, and leading without ego. Bennett shares how Eastern philosophy, fatherhood, and failure have shaped him as a man and a CEO—and ho...
2025-07-2250 min
Win Big at Franchising Podcast | The Internicola Law Firm#89: Scaling FAST in Competitive Industries MADE Easy | Bennett Maxwell, Dirty DoughWant to scale fast in competitive industries? Bennett Maxwell, franchisor of @dirtydough , shares his expert insights on how to achieve rapid growth and success in even the most crowded markets. In this interview, Maxwell talks about how he scaled a single cookie shop into a 100+ unit franchise in under 2 years even while battling lawsuits, market saturation, and fierce competition.After buying a struggling cookie business in Tempe, AZ during the pandemic, Bennett had no franchise experience... but leaned on grit, sales experience, and the right mindset to build systems that scaled fast.🧠 Key T...
2025-07-1048 min
The Reluctant Entrepreneur PodcastFrom Lawsuit to Legend - The Dirty Dough Story with Bennett Maxwell - Episode 24In this episode, I’m joined by Bennett Maxwell, founder of Dirty Dough—the cookie company that’s not only disrupting the dessert space, but also taking on billion-dollar competitors in the process. What started as a side hustle quickly turned into a national brand—and a legal battle with industry giant Crumbl.But Bennett’s story isn’t just about cookies or courtrooms. It’s about resilience, purpose, and the deeper meaning behind entrepreneurship. From building a wildly successful franchise system to launching his own podcast, Deeper Than Dough, Bennett’s journey is packed with lessons in grit, growth, an...
2025-07-011h 01
Franchisee Growth Formula Podcast205. The Franchise Growth Blueprint: Lessons from Bennett Maxwell's Journey to Finding Proven Franchise BrandsIn this episode of the podcast, host April Porter sits down with Bennett Maxwell, an entrepreneur with a diverse background spanning multiple industries - renewable energy, the food industry, and franchising. He founded Dirty Dough, a cookie franchise that sold 450 franchises and opened 100 brick-and-mortar locations in just two years before being acquired by Craveworthy. Now, through Franchise KI, Bennett represents established franchise brands with proven track records.Bennett shares his journey from the solar industry to founding Dirty Dough cookies, and now to his current role identifying and selling established franchise brands through Franchise...
2025-05-1924 min
The Transparent PodcastBennett Maxwell - From Cold Knocks to Cookie Dough: How a Franchise Giant is BornSend us Fan MailBennett Maxwell's entrepreneurial journey reads like a playbook for hustle and strategic growth. From selling candy bars door-to-door as a child in Utah to building a cookie franchise empire, his path showcases how combining sales expertise with smart systems can create extraordinary results.The real magic happened when Maxwell purchased Dirty Dough, which was then a single cookie store location. He recognized the challenges in the gourmet cookie space and developed a hybrid model that solved a critical industry problem. Maxwell's insights on scaling are particularly valuable for anyone g...
2025-04-1548 min
Denise Griffitts - Your Partner In Success™ Radio!The Dirty Dough Difference With Bennett MaxwellBuilding Success with Authenticity: Bennett Maxwell’s Journey with Dirty DoughWelcome to Your Partner in Success Radio! Today, we’re joined by Bennett Maxwell, founder and chairman of Dirty Dough, a cookie franchise with a unique twist. Bennett’s journey started in solar energy before he took the reins of Dirty Dough, building it into a fast-growing brand known for its stuffed, layered cookies and the tagline, 'It’s what’s on the inside that matters.' Beyond cookies, Bennett is passionate about mental health advocacy and personal growth, which he promotes through his work and his podcas...
2025-04-1156 min
Rising Tide Leadership PodcastBehind the Cookie Empire: The Grit and Growth of Bennett Maxwell 🍪 (Ep. 99)🎙️ In this episode of The Rising Tide Leadership Podcast, we’re talking cookies, confidence, and culture with Bennett Maxwell, the bold brain behind Dirty Dough 🍪🔥
From franchise wars with Crumbl to raising millions and prioritizing mental health, Bennett shares how authenticity beats perfection every time.
What if the key to success is simply letting go?
#LeadershipPodcast #BennettMaxwell #DirtyDough #EntrepreneurMindset #FranchiseLife #MentalHealthMatters #AuthenticLeadership #StartupStories #ConfidenceIsKey #BusinessGrowth
YouTube: @Bennettmaxwell
https://www.linkedin.com/in/bennett-maxwell-703717126/ https://www.facebook.com/bennett.maxwell.3
2025-03-3139 min
The Conscious Entrepreneur | Leadership, Self-Awareness & MindsetEP 82: Winning the Cookie Wars: Bennett Maxwell’s Playbook for Growth and ResilienceSurviving a lawsuit, scaling a franchise, and losing 125 pounds all pointed Bennett Maxwell toward one surprising realization: his nervous system had more influence than he ever imagined.
Bennett joins Alex Raymond to talk through the chaos and clarity that came with building Dirty Dough. When Crumble, a billion-dollar competitor, sued him over sprinkles and box shapes, he could have folded. Instead, he went bold. His response—cheeky billboards and viral content—caught fire and helped fuel the sale of 450 franchises in just two years.
But what happens after the adrenaline fades? What i...
2025-03-3137 min
The Customer Wins[Perspective Series] Scaling a Franchise With Simplicity With Bennett MaxwellBennett Maxwell is the Founder of Dirty Dough. Beginning his entrepreneurial journey in elementary school by selling candy bars, Bennett now leads a pioneering cookie-selling franchise. Dirty Dough's innovative centralized production introduces the first-ever three-layer cookie, streamlining franchise operations by addressing challenges like waste, quality control, and supply chain at the corporate level. This unique model allows franchises to operate with reduced costs and labor. With Dirty Dough, Bennett is looking to raise mental health awareness by encouraging authenticity and self-acceptance. In this episode… Scaling a business is no easy feat, especially when you aim to...
2025-03-3131 min
Office Hours with David MeltzerJesse Green, Bennett Maxwell, Stanley C. Middleman | IG LiveJesse "The Machine" GreenJesse Green is a world-renowned master chainsaw sculptor, highly acclaimed motivational speaker, and the star of the primetime TV series AMERICAN CHAINSAW on the National Geographic Channel. His talent and influence extend beyond the chainsaw, with notable achievements including being an honorary Doctor of Arts, a former international commercial series lead for ESPN/Disney, and the former official chainsaw sculptor for Husqvarna USA. Green is also a former national emcee, showrunner, and axe thrower for The Paul Bunyan Lumberjack Show, showcasing his versatile skills and charisma.Bennett Maxwell
2025-02-1839 min
The Grounded Leader PodcastGrounded Sessions - Every Interaction is a Sale with Bennett MaxwellWelcome to another episode of Grounded Sessions on The Grounded Leader Podcast with your host, Kevin Stanfill. In this session, Kevin sits down with Bennett Maxwell, a seasoned entrepreneur and business leader known for his innovative approach and impactful insights into professional growth and networking.Bennett’s journey spans across industries, from real estate in Utah to co-founding and successfully selling Switch2Solar, a solar energy company. He is also the host of the Deeper Than Doe podcast, where he explores the intersection of entrepreneurship, joy, and fulfillment in life. In this conversation, Bennett sh...
2025-02-1410 min
The Relentless Pursuit of Winning PodcastFrom Millionaire to Mindfulness: Bennett Maxwell's Entrepreneurial AwakeningScaling a business isn't for the faint of heart—especially when it involves taking on a multi-million-dollar risk before even opening a single location. In this episode of The Relentless Pursuit of Winning, I sit down with Bennett Maxwell, the entrepreneur who turned a single cookie shop into a franchise empire, selling 400 units in just two years before making a power move to sell the company. We dig into what it really takes to build a franchise, the sales mindset that fuels success, and how Bennett leveraged top-tier talent to scale Dirty Dough. And if you think th...
2025-02-1139 min
The Grounded Leader PodcastGrounded Session - Adaptability & Entrepreneurial Growth with Bennett MaxwellIn this episode ofGrounded Sessions, host Kevin Stanfill sits down with entrepreneur Bennett Maxwell to discuss his journey from door-to-door sales to launching and selling multiple businesses, including Dirty Dough. They explore the importance of adaptability, the value of learning over earning, and the mindset shifts necessary to succeed in today’s ever-changing business landscape. Bennett shares his experiences in multiple industries, insights fromRich Dad, Poor Dad, and his philosophy on internal fulfillment despite external challenges.Join the Conversation:What did you think of this episode? Share your thoughts in the comments an...
2025-02-1110 min
the Learn-It-All™ podcast127: Unlock the Mindset That Turns Failure Into Growth | Bennett MaxwellWhat if getting sued by a billion-dollar competitor was the best thing that could happen to your business? When Bennett Maxwell was hit with a lawsuit from cookie giant Crumbl, he didn't hide or play defense he turned it into rocket fuel for growth. In this fascinating conversation, Maxwell reveals how he turned a serious legal threat into a marketing opportunity that helped his cookie franchise company, Dirty Dough, explode from 60 to 290 locations in just six months. But this episode goes far beyond cookies and lawsuits. Maxwell shares profound insights about professional communication, time valuation, advisory board b...
2025-02-0644 min
Build to Sell with JBHow Bennett Maxwell Built a Franchise EMPIREIs franchising the ultimate path to business success? In this episode, JB sits down with Bennett Maxwell, founder of Dirty Dough, to dive into the world of franchising, entrepreneurship, and scaling businesses. From his early days in door-to-door sales to building a multi-million dollar franchise, Bennett shares insider strategies on how to create a scalable business model and the biggest mistakes to avoid when franchising.If you're an aspiring entrepreneur, franchise owner, or just someone looking for business growth insights, this episode is for you!What You’ll...
2025-02-051h 16
Mitlin Money MindsetBuilding Success with Bennett Maxwell: The Journey of Dirty Dough CookiesHow do you create a thriving franchise while staying true to personal values and innovation? In this episode of the Mitlin Money Mindset®, host Larry Sprung interviews Bennett Maxwell, Chairman of Dirty Dough Cookies. From his early entrepreneurial roots to transforming Dirty Dough into a streamlined, values-driven brand, Bennett shares insights on leadership, mental health advocacy, and simplifying franchise operations. Learn how his tagline, "It's the inside that counts," reflects both his product and personal philosophy. Bennett discusses: Simplifying operations by centralizing cookie production to create an easy-to-run franchise model The significance o...
2025-01-1532 min
Designing Successful StartupsJoy and Grit: Bennett Maxwell's Recipe for Entrepreneurial SuccessSummaryBennett Maxwell, a multifaceted entrepreneur and the founder of Dirty Dough Cookies, shares his inspiring journey of overcoming challenges and innovating in the competitive cookie market. He discusses the unexpected lawsuit from Crumble, a billion-dollar company, which initially seemed like a setback but ultimately became a catalyst for his brand's growth. With a focus on joy and fulfillment, Bennett emphasizes the importance of maintaining a work-life balance, especially after realizing that monetary success does not equate to happiness. He reflects on his experiences growing up in a large family and how that instilled a sense of...
2024-12-1144 min
Business Stories for Small BusinessEp 152 Sweet Success: Bennett Maxwell on Disrupting the Cookie Franchise IndustryIn this episode, Ryan sits down with Bennett Maxwell, the visionary Founder of Dirty Dough, a franchise that’s taking the cookie world by storm. Bennett shares the inspiring story behind the brand, offering insights into the challenges and triumphs of building a successful cookie franchise. From product innovation to choosing the right franchise partners, Bennett dives deep into what makes Dirty Dough a standout in the dessert industry. We also talk about the importance of a work/life balance and how to work for "what matters most."
Remember, "Life is sweet!"
2024-11-2523 minBusiness Stories with Ryan ArcoraciEp 152 Sweet Success: Bennett Maxwell on Disrupting the Cookie Franchise IndustryIn this episode, Ryan sits down with Bennett Maxwell, the visionary Founder of Dirty Dough, a franchise that’s taking the cookie world by storm. Bennett shares the inspiring story behind the brand, offering insights into the challenges and triumphs of building a successful cookie franchise. From product innovation to choosing the right franchise partners, Bennett dives deep into what makes Dirty Dough a standout in the dessert industry. We also talk about the importance of a work/life balance and how to work for "what matters most."
Remember, "Life is sweet!"
2024-11-2523 min
Basic Business AIThe Cost-Efficient Franchise Leader, Bennett MaxwellAI can be a game-changer for businesses, and Bennett Maxwell, chairman of the rapidly expanding Dirty Dough franchise, is harnessing its power. Bennett uses AI for quality control and customer interaction, ensuring consistency across all locations. This tech-driven approach helps streamline operations, reduce errors, and boost profitability.
2024-11-1814 min
Entrepreneur's Enigma: 20-Minute Entrepreneur & Founder InterviewsBennett Maxwell On Entrepreneurship, Franchising, Cookies, Health, And Making Time For FunBennett Maxwell is a multifaceted entrepreneur renowned for his innovative approach to business and commitment to enhancing the entrepreneurial landscape. He is currently the driving force behind Dirty Dough Cookies, a fast-growing national cookie brand with over 80 stores open and dozens more set to launch this year.Bennett's career spans diverse industries, from real estate in Utah to co-founding and successfully selling Switch to Solar. In addition to his entrepreneurial ventures, he is a sought-after speaker who regularly shares insights with the media.Bennett also hosts the Deeper Than...
2024-11-1229 min
EO 360°: A podcast by the Entrepreneurs' OrganizationThe Cookie Wars | Bennett MaxwellBennett Maxwell is an entrepreneur, investor, and the driving force behind Dirty Dough Cookies, a rapidly growing national cookie brand. While Maxwell's journey has put him in many different industries like real estate and solar, one thing has remained constant: sales. His passion and commitment to entrepreneurship makes him a sought-after speaker, having been featured on CNBC, Good Morning America, and other publications. His podcast, Deeper Than Dough, explores finding joy and fulfillment in life through entrepreneurship and beyond. Listen in! Links: Deeper Than Dough: https://tr.ee/8Rt_yO2t7K
2024-11-1258 min
Round Two Podcast: Stories of major life change to inspire you to reinvent yourself and find your purpose.How Dirty Dough Changed Cookie Franchising | Bennett Maxwell's JourneyIn this episode of the Round Two podcast, host Nikki Corbett interviews Bennett Maxwell, chairman of Dirty Dough, a cookie franchise that has rapidly expanded across the United States. They discuss Bennett's journey into franchising, the innovative business model of centralized cookie production, and the emotional connections people have with food. Bennett shares insights on the importance of having an advisory board, the challenges of scaling a franchise, and his personal health journey. The conversation highlights the significance of emotional goals in entrepreneurship and the evolving cookie market.Guest social: 🌐 https://dirtydoughcookies.com...
2024-10-3147 min
The Cutting Onions Podcast92. Entrepreneur Bennett Maxwell shares his thoughts on Entrepreneurship through the lens of WellnessBennett Maxwell is a multifaceted entrepreneur renowned for his innovative approach to business and commitment to enhancing the entrepreneurial landscape. He is currently the driving force behind Dirty Dough Cookies, a fast-growing national cookie brand with over 80 stores open and dozens more set to launch this year.
Maxwell’s career spans diverse industries, from real estate in Utah to co-founding and successfully selling Switch to Solar. In addition to his entrepreneurial ventures, he is a sought-after speaker who regularly shares insights with the media.
Bennett also hosts the Deeper Than Dough podcast, launched in 2023, where he...
2024-10-2452 min
How To Ride A Roller CoasterEpisode #65: Bennett Maxwell, Founder of Dirty Dough CookiesIn this episode of How To Ride A Roller Coaster, David sits down with Bennett Maxwell, the visionary founder of Dirty Dough cookies. Bennett takes us on a journey from his early days of selling candy bars in school to discovering a lucrative niche in the gourmet cookie market. Join us as he shares his entrepreneurial insights, the challenges he faced along the way, and the sweet success that followed. Whether you're an aspiring entrepreneur or a cookie lover, this episode is sure to inspire!
Show links:
Bennett on LinkedIn
...
2024-10-1531 min
Unfinished BusinessFrom Door-to-Door Hustle to Franchise Success | Bennett Maxwell | Sales Proformance Podcast
David Sliman sits down with Bennett Maxwell, the visionary behind the booming Dirty Dough cookie franchise. Bennett's journey is a testament to the power of persistence, innovation, and the art of asking the right questions.
What You'll Learn:
How Bennett turned his door-to-door sales skills into a multimillion-dollar business.
The unique franchise model that sets Dirty Dough apart in the crowded cookie market.
How a legal challenge from a major competitor became a marketing triumph.
Why focusing on emotional goals, rather than just financial ones, leads to true success.
Whether you’re an asp...
2024-10-0943 min
Passive Wealth ShowPassive Wealth Show: Bennett Maxwell's Journey to Entrepreneurial SuccessIn this exciting episode of the Passive Wealth Show, host Jiminy sits down with Bennett Maxwell, the innovative founder of Dirty Dough Cookies. Bennett shares his remarkable journey from humble beginnings to creating a franchise sensation known for its unique stuffed cookies. With a focus on quality and creativity, Dirty Dough has quickly expanded to over 70 locations in just a year, proving that a passion for baking can lead to phenomenal success. Bennett reflects on his early entrepreneurial endeavors, from selling candy bars as a kid to running lemonade stands and knocking on doors for various sales...
2024-09-1925 min
Leadership & MindsetHow to Build a Franchise Empire Without Losing Your Mind (or Cash Flow) with Bennett MaxwellBennett Maxwell shares his journey of turning Dirty Dough from a small cookie business into a growing franchise with over 80 locations. He opens up about the challenges of managing cash flow, building a strong team, and the hard lessons learned along the way. Bennett also dives into his approach to handling stress, from ice baths to breathwork, and explains why being willing to share equity and lean on advisors helped him scale quickly. This conversation sheds light on the real grind behind entrepreneurship and what it takes to succeed in a high-growth business.Chapters00:00:00 - Why...
2024-09-1734 min
Business UnchainedCookie Empire & Life Balance: Bennett Maxwell's Sweet Success (S1:E12)Send us Fan MailAbout Bennett MaxwellBennett Maxwell is the Chairman of Dirty Dough, a cookie brand that skyrocketed from a single shop to over 70 locations in just 12 months. Bennett's journey into the cookie business began unexpectedly. After a successful stint in sales at a solar company, he invested in Dirty Dough's first storefront in March 2020, right as the pandemic took hold. What started as a friend's small venture from an apartment in Arizona quickly evolved. Reference Links: LinkedinGreen Ridge Wealth PlanningBobbyMascia.comInstagram - Bobby MasciaInstagram - Bu...
2024-08-1555 min
Burn Up(Ep 6) From Rock Bottom to Rapid Growth: Bennett Maxwell's JourneyJoin Adam Nugent on the Burn Up podcast as he delves into transformation and resilience with Bennett Maxwell, founder of Dirty Dough. They discuss rapid business growth, overcoming personal challenges, and the profound impact of health journeys. Both Adam and Bennett share their weight loss triumphs and explore the role of psychedelics in emotional healing and self-discovery. Bennett opens up about his approach to vulnerability, control, and the myth of lasting happiness. Discover insights on achieving joy and fulfillment in the face of life's complexities. Bennett Maxwell is the chairman and founder of Dirty Dough, o...
2024-07-3140 min
Blind AmbitionsEpisode 9: Sweet Victory: Bennett Maxwell’s Journey with Dirty DoughSend a textIn Episode 9, we sit down with Bennett Maxwell, founder and Chairman of Dirty Dough, the phenomenal cookie franchise taking the US by storm. Bennett shares his inspiring story, detailing his rise to success and the challenges he faced, including a notable lawsuit battle with cookie giant Crumbl Cookies. Beyond the courtroom, Bennett opens up about his personal journey, including his transformative psychedelic experiences that shifted his focus in life. This episode is packed with invaluable insights and tips for entrepreneurs and anyone looking to start or grow a business. Tune in for an...
2024-07-2241 minBlind AmbitionsEpisode 9: Sweet Victory: Bennett Maxwell’s Journey with Dirty DoughSend us a textIn Episode 9, we sit down with Bennett Maxwell, founder and Chairman of Dirty Dough, the phenomenal cookie franchise taking the US by storm. Bennett shares his inspiring story, detailing his rise to success and the challenges he faced, including a notable lawsuit battle with cookie giant Crumbl Cookies. Beyond the courtroom, Bennett opens up about his personal journey, including his transformative psychedelic experiences that shifted his focus in life. This episode is packed with invaluable insights and tips for entrepreneurs and anyone looking to start or grow a business. Tune in for...
2024-07-2241 min
FranchisOR Bust - Franchise MarketingThe Wild Cookie Ride with Bennett Maxwell of Dirty DoughIn this episode, our host Trevor Emerson sits down with Bennett Maxwell, the visionary behind Dirty Dough. Bennett Maxwell brings a wealth of knowledge and experience from his entrepreneurial journey, transforming Dirty Dough into a standout brand in the competitive cookie industry. Together, they delve into the intricacies of building and growing a successful franchise, sharing practical advice and offering guidance on navigating the business world effectively. Whether you're a seasoned franchisor, a budding entrepreneur, or simply curious about the franchise industry, this episode is packed with essential information to help you succeed. Tune in...
2024-06-2428 min
Cannabis SchoolThe Sesh - Mindset and Mental Health With Bennett MaxwellJoin us for a special episode of The Sesh as we welcome Bennett Maxwell, the dynamic entrepreneur and investor behind Dirty Dough Cookies. Bennett shares his journey, Learn about what drives him, the challenges he's faced, and his vision for the future. Whether you're a budding entrepreneur, family man, or just looking for a great convo, this episode is packed with insights and inspiration. Tune in for a fascinating conversation that goes deeper than dough!Don't miss it!https://dirtydoughcookies.comhttps://open.spotify.com/show/3Hx5NxAhVSiYgjZtlEqshv...
2024-06-062h 10
RESTAURANT STRATEGYLaunching, Growing, and Franchising DIRTY DOUGH with Bennett Maxwell#345 - Launching, Growing, and Franchising DIRTY DOUGH with Bennett Maxwell
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2024-05-2757 min
FAST CASUAL - A podcast series by LANDEDRising Dough: Bennett Maxwell's Blueprint for Franchising SuccessJoin Bennett Maxwell, Chairman of Dirty Dough, as he shares the inspiring journey of transforming a humble cookie startup into a thriving franchise. From starting as an investor in a small delivery service to becoming the owner and driving force behind the brand, Bennett discusses how strategic decisions and a clear mission guided Dirty Dough's rapid expansion. Discover how embracing challenges and maintaining a clear brand vision helped propel the growth from one storefront to over seventy franchises, mixing entrepreneurial spirit with a commitment to community and innovation in the food industry.
2024-04-3047 min
Hitting The MarkDirty Dough: Bennett Maxwell, Founder & ChairmanBennett Maxwell is the Founder and Chairman of Dirty Dough, one of the fastest-growing restaurant concepts in the US with 70 locations and another couple hundred in development.In this episode, we get to hear how Bennett’s authentic reaction to a lawsuit that could have taken the business out instead created brand buzz, helped build his tribe, and added to the company's growth. We dive into the idea of instilling your personal mission into your company, how listening to a team member's interactions with a customer changed the meaning of this brand's name, and how col...
2024-04-2641 min
Demystifying Franchise Ownership#40-A Growing Franchise: Unwrapping the Journey with Bennett Maxwell, Chairman of Dirty Dough - Part 2Step into the latest episode of "Demystifying Franchise Ownership," where I continue my conversation with Bennett Maxwell, Chairman of Dirty Dough Cookies! In this episode, we talk about the way in which Bennett grew his personal brand on his social media platforms including LinkedIn. Thanks to Bennett's extensive social media presence, he’s attracted franchisees directly through his network rather than relying on franchise brokers and consultants.But that's not all! Discover the social media support that Dirty Dough offers its franchisees, paving the way for success in the digital age. Bennett shares how they guide their franch...
2024-04-1119 min
The CO1 Show#53: Daily Secrets To Living A Fulfilled Life w/ Bennett Maxwell, Founder of Dirty DoughIn this episode, Brock interviews Bennett Maxwell, founder of Dirty Dough.Bennett shares his journey from a young entrepreneur to creating a massive organization. Bennett shares how becoming a multi-millionaire didn't solve his internal wellness and meaning and what he did about it.Tune in!What's on your mind? Make it our next episode!
2024-04-101h 29
The Kara Goldin Show520 Bennett Maxwell: Founder & Chairman of Dirty DoughIn this episode, Bennett Maxwell, Founder and Chairman of Dirty Dough, shares what it takes to build a successful business in the cookie space. Cookies that are engineered from the inside out, with every cookie featuring some combination of layers, mix-ins, or filling within the dough – Dirty Dough is not your ordinary cookie company. We discuss franchising, including mobile franchising, and how it has helped Dirty Dough to achieve rapid success. Bennett also talks about the lawsuit the company faced and how that situation turned into an opportunity for positive brand exposure. So much inspiration and wisdom to keep yo...
2024-04-0834 min
The Erik Cabral ShowE313: From Investor to Franchise Mogul: Bennett Maxwell's Journey with Dirty DoughEver wonder how entrepreneurs balance high-growth businesses with personal fulfillment? In this episode, Erik Cabral sits down with Bennett Maxwell, founder of the Dirty Dough cookie franchise. Originally an investor, Bennett took over operations and has grown the business to over 70 locations across multiple states. But rapid expansion came with growing pains.
Bennett shares valuable lessons learned from legal battles, prioritizing infrastructure over outsourcing, and the importance of slowing growth to properly vet systems. You'll also hear how Bennett prioritizes family above all else, even missing an important business meeting to attend his daughter's kindergarten graduation.
...
2024-04-0832 minDemystifying Franchise Ownership#39-A Growing Franchise: Unwrapping the Journey with Bennett Maxwell, Chairman of Dirty Dough - Part 1This is Part 1 of my interview with Bennett Maxwell, the Chairman of Dirty Dough. Bennett shares Dirty Dough’s story including one of their missions: "finding joy and fulfillment despite life's messiness.” Bennett's perspective on navigating life’s challenges while still embracing joy is truly motivating. Bennett and I also explore how Dirty Dough is reducing the barriers of entry for its franchisees by centralizing operations, creating more simplified business processes. Lowering those barriers opens doors for many individuals who might not otherwise consider franchise ownership.And let's not forget Bennett’s perspective on what millennials a...
2024-04-0425 min
Business Leaders of America PodcastBennett Maxwell, Founder and Chairman of Dirty DoughIn this episode, we're thrilled to welcome Bennett Maxwell, the dynamic founder and chairman behind Dirty Dough. Join us as Bennett delves into his entrepreneurial journey, highlighting resilience, innovation, and the transformative power of turning challenges into opportunities. During our interview, Bennett shared his remarkable story of building Dirty Dough into one of the nation's fastest-growing restaurant franchises, overcoming obstacles such as the #CookieWars lawsuits with unwavering determination and strategic prowess. We delved into the core principles that have propelled Dirty Dough's success, from its innovative centralized production methods to its commitment to simplicity and...
2024-04-0224 min
The Power of ConnectionsBennett Maxwell: The Entrepreneurial Spirit - Lowering Barriers and Elevating Mental HealthEver wondered what it takes to create a successful franchise, balance life, and prioritize wellness? Tune in to the latest episode of 'The Power of Connections' with host Rich Woo, featuring the incredible journey of Bennett Maxwell!A serial entrepreneur renowned for his Dirty Dough cookie franchise, and a podcast host himself, Bennett shares his inspiring story with us. From lawsuits to life-changing decisions, Bennett's journey is a testament to the resilience and power of entrepreneurism.In this episode, we dive deep into:Bennett's transformative journey and weight...
2024-03-1127 min
LIVE WELLthy™The Journey of an Entrepreneur: Struggle to Success with Bennett MaxwellTune in to hear from Bennett Maxwell, Founder of Dirty Dough Cookies. Bennett started selling franchises in December 2021 and, in the first seven months, has franchised over 89 stores – so he knows a thing or two about the entrepreneurial journey!
Passionate about building purpose-driven companies, Bennett believes businesses should be driven first and foremost by a higher purpose. He saw the potential of Dirty Dough to show others that life isn’t always clean and perfect. Sometimes it is Dirty and imperfect.
Find out more about impacting lives with Dirty Dough Cookies at http...
2024-02-1329 min
FranchiseU!Bennett Maxwell (Dirty Dough Cookies)In today’s episode of FranchiseU!, Kathy sits down with Bennett Maxwell from Dirty Dough Cookies. Maxwell’s stories about the founding of Dirty Dough Cookies are full of examples the opportunities that present themselves when you ‘Zig’ rather than ‘Zag’. From when he chose to buy the business to when he chose to buy billboards, you can learn from him. With his many accomplishments, make sure to listen to the end to hear what makes him the most proud. An experienced salesman, Bennett Maxwell has been making use of this skill since his days of selling candy...
2024-01-1630 min
Top Business Leaders Show[SpotOn Series] Attracting Franchisees and Ensuring Their Success With Bennett Maxwell, Founder of Dirty DoughBennett Maxwell is the Founder of Dirty Dough. Beginning his entrepreneurial journey in elementary school by selling candy bars, Bennett now leads a pioneering cookie-selling franchise. Dirty Dough's innovative centralized production introduces the first-ever three-layer cookie, streamlining franchise operations by addressing challenges like waste, quality control, and supply chain at the corporate level. This unique model allows franchises to operate with reduced costs and labor. With Dirty Dough, Bennett is looking to raise mental health awareness by encouraging authenticity and self-acceptance. In this episode… Many restaurateurs open a single location with the hope of expanding to...
2023-12-2031 min
Fast Casual NationRevolutionizing the Cookie Game with Dirty Dough and Bennett MaxwellIn this deep-dive conversation on Fast Casual Nation, I speak with Bennett Maxwell, the visionary founder of Dirty Dough Cookies, and discuss his groundbreaking strategies that are transforming the franchising world.A Sweet Journey from Solar to CookiesFirst off, who is Bennett Maxwell? He's a multifaceted entrepreneur, not your average cookie-cutter businessman. Starting from real estate in Utah to co-founding a renewable energy firm, Switch to Solar, Maxwell's journey has been as diverse as it gets. But the real twist came when he dipped his hands into the cookie jar, founding Dirty Dough Cookies...
2023-11-1328 min
No Instructions#9 - Bennett Maxwell at Dirty DoughJoin Chad Ingram as he sits down with Bennett Maxwell, CEO of Dirty Dough. From hustling at school to diving into various sales ventures, Bennett’s entrepreneurial journey is packed with valuable insights. Discover the secrets to buying a business and becoming a thriving entrepreneur.
2023-10-1741 min
Business LegacyFrom Scratch to Success: Dirty Dough Cookies' Journey of Innovation and Deliciousness with Bennett MaxwellIn this episode of the Legacy Podcast, host Paul Dio sits down with Bennett Maxwell, the founder of Dirty Dough Cookies. Bennett shares his journey into the cookie industry and discusses the unique aspects of his franchise model. Bennett also emphasizes their focus on creating unique cookies, such as the world's only three-layer cookie and the best gluten-friendly cookie in the market. This episode is a must-listen for entrepreneurs in the food industry who are looking to innovate their product offerings and increase customer engagement. Topics covered in this Episode: The...
2023-08-0722 minBusiness LegacyFrom Scratch to Success: Dirty Dough Cookies' Journey of Innovation and Deliciousness with Bennett MaxwellIn this episode of the Legacy Podcast, host Paul Dio sits down with Bennett Maxwell, the founder of Dirty Dough Cookies. Bennett shares his journey into the cookie industry and discusses the unique aspects of his franchise model. Bennett also emphasizes their focus on creating unique cookies, such as the world's only three-layer cookie and the best gluten-friendly cookie in the market. This episode is a must-listen for entrepreneurs in the food industry who are looking to innovate their product offerings and increase customer engagement. Topics covered in this Episode: The...
2023-08-0722 min
Brand, Sweat, & TearsEpisode 3 : Bennett Maxwell - Dirty DoughIn this episode Dave interviews Bennett Maxwell, the founder of Dirty Dough - a franchise-ownership cookie company. Dirty Dough makes wicked good uniquely-flavored cookies with gooey fillings and tasty toppings. But they don't just sell cookies - they empower entrepreneurs all over the country to start and run their own businesses, achieve financial freedom, and support Dirty Dough's non-profit, Life is Sweet, which helps youth strengthen their mental health. Dirty Dough's mission statement, Find Joy and Fulfillment Despite Life’s Dirtiness, is inspired by the messy concoctions their growing fan base love to devour. Bennett is an amazing entrepreneur, a gr...
2023-08-0454 min
The Nice Guys on BusinessOne Tough Cookie, Bennett Maxwell Shares All The CrumbsAn experienced salesman, Bennett Maxwell has been making use of this skill since his days of selling candy bars in elementary school. Sharing his sales and business expertise, Bennett is a member of the Forbes Business Council and Apex Executives. He’s also traded in his elementary school candy bar business for something slightly bigger — Bennett is currently lowering business barriers and raising mental health awareness through his cookie-selling franchise, Dirty Dough. He stands for authenticity and self-acceptance, encouraging others to come as they are. You might even say that from a business perspective, Bennett is one tough cookie.
2023-06-2626 min
Psychology of SuccessEp. 47 | Bennett Maxwell: Fuel to the FireBennett Maxwell joins Kaden on the podcast. Bennett Maxwell is a visionary entrepreneur and one of the brilliant minds behind Dirty Dough. With a burning passion for making a significant impact on people's lives, his primary focus lies in improving mental health and well-being. As a seasoned sales expert with years of experience, Bennett has mastered the sales game, consistently exceeding expectations and driving impressive results for his business. When it comes to competition, he transforms into a relentless powerhouse, fearlessly taking on obstacles and emerging victorious. Bennett's determination and strategic prowess have propelled Dirty Dough to new heights...
2023-06-0831 min
The Roger J Comstock Podcast73. FIGURING OUT YOUR "FILLINGS" - LIFE'S NOT PERFECT | Interview with Bennett Maxwell (CEO of Dirty Dough)Bennett Maxwell is a skilled sales professional and has grown from selling candy bars in elementary school to leading a thriving cookie-selling franchise, Dirty Dough. He champions inclusivity, authenticity, and self-acceptance, fostering a supportive environment in both personal and professional spheres. Bennett's dedication to breaking barriers in business and promoting mental health awareness has earned him recognition as a formidable force in the industry. From his early entrepreneurial days to his current success, Bennett proves that he is one tough cookie from a business perspective.
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Learn more about what Roger does...
2023-05-3140 min
The Jimmy Rex Show#414 - Bennett Maxwell - Founder Dirty Dough Franchise Has Sold Over 300 Franchise LocationsGuest Bio:Bennett Maxwell is the founder of Dirty Dough, a cookie company based out of Utah. Dirty Dough is involved in the infamous "cookie wars" that is going on. Bennett has geared the messaging of his cookie company to revolve around mental health awareness and plans to open 1000 wellness centers in conjunction with 1000 Dirty Dough stores over the next several years.
2023-04-1243 minFounder's Field NotesBennett Maxwell // Dirty DoughIn this week's episode, we sat down with Bennett Maxwell, the CEO and founder of Dirty Dough, the cookie franchise that has taken the dessert industry by storm! Bennett is a true sales guru and a mental health advocate who believes that true joy comes from knowing yourself and finding real fulfillment. During the episode, Bennett shared his sales journey, how he identified opportunities and chased them, and his plans for using the success of Dirty Dough to build his Life is Sweet Foundation.Overall, Bennett's journey is an inspiring tale of hard work...
2023-03-141h 12
Culture Camp035: Bennett Maxwell | Joy Despite The DirtinessIn today's episode of Culture Camp, Jason interviews Bennett Maxwell, founder of Dirty Dough, and they discuss getting started in the cookie business, getting paid for your value, taking care of your health, investing in yourself, and finding joy and fulfillment despite the dirtiness of life.Tweetable Quotes:"Make your employees happy and they will be more effective at work." - Bennett Maxwell"Empower people and let them do what they're going to do." - Bennet Maxwell
2023-03-061h 05
Tycoons of Small BizE117 The Down and Dirty of Cookies with Bennett MaxwellBennett Maxwell of Dirty Dough Cookies joined Tycoons to talk about the down and dirty of the cookie business. Dirty Dough has its own unique process that embraces the imperfect cookie and truly represents the concept that life is messy, but it’s meant to be enjoyed. This message is so important to Bennett that he is starting a non-profit addressing mental health and its importance in our overall well-being.Bennett has always been an entrepreneur since a young age and learned some important lessons along the way. After taking a course on starting a business, one of...
2023-02-2243 min
Conversations with Rich BennettHe's Not James Bond Or Maxwell Smart, He Was A Real SpyIn this episode, Rich has a conversation with Robert Kerbeck.Robert Kerbeck is the world's #1 corporate spy and the author of the true-crime memoir, RUSE: Lying the American Dream from Hollywood to Wall Street. This book has earned praise from prominent figures such as Frank Abagnale (Catch Me If You Can), ex-CIA Agent Valerie Plame (Fair Game), and Bradley Hope (Billion Dollar Whale). In addition, RUSE is currently being developed into a TV series by Silver Lining Entertainment (Showtime’s Your Honor). Robert's previous book, Malibu Burning: The Real Story Behind LA’s Most Devastating Wildfire, has won...
2023-02-061h 02
Freedom to FailEpisode 063 - Year One w/ Bennett Maxwell (Dirty Dough)NOTE: This episode was recorded in May 2022 before the #utahcookiewars began. We stand behind Dirty Dough and Crave and the right to an open and competitive market. Cookies aren't meant to be divisive, they're meant to bring people together. Hopefully, we can get back to that as soon as possible and move away from silencing any newcomers.And now back to the episode summary:This week's Freedom to Fail episode is the second part of my interview with Bennett Maxwell. In this Year One segment we discuss what Bennett would do to get his business...
2023-01-1431 min
Freedom to FailEpisode 062 - It's What's on the Inside (of the Cookie) that Counts w/ Bennett Maxwell (Dirty Dough)NOTE: This episode was recorded in May 2022 before the #utahcookiewars began. We stand behind Dirty Dough and Crave and the right to an open and competitive market. Cookies aren't meant to be divisive, they're meant to bring people together. Hopefully, we can get back to that as soon as possible and move away from silencing any newcomers.And now back to the episode summary:Anybody that knows me knows that I love baking. And I especially love baking cookies! Nothing beats coming up with a brand-new recipe myself and taste-testing it multiple times until I...
2023-01-0748 min
Get Over YourselfWhen Life Gets Dirty W/ Dirty Dough Cookies Owner, Bennett MaxwellToday's episode is potentially too sweet to handle for some of our listeners ;). Brandon Davis, host of the Get Over Yourself Podcast, interviewed the owner of Dirty Dough cookies. If you haven't been keeping up with the news lately, Dirty Dough is currently being sued by their larger and more obvious competitor, Crumbl Cookies. In today's episode, Brandon asks Bennett Maxwell about the successes and failures he's seen inside his journey of being an entrepreneur and how despite the fact that they are getting sued, how Dirty Dough continues to be growing at a rapid pace.
On t...
2022-10-2140 min
Driven To Win83 | Successful Salesman Turned Cookie King W/ Bennett MaxwellIn this episode, Chaz Wolfe and Bennett Maxwell share insights into Maxwell's transition from sales to cookie franchising with Dirty Dough. They discuss the importance of work-life balance, embracing failure, and mentorship in entrepreneurship. Maxwell also shares his hiring strategies, growth tactics, and unconventional negotiation techniques.
Host Chaz Wolfe brings Bennett Maxwell to the king’s table. Bennett is a 7+ figure king in the sales and cookie franchise industries. He’s been in the sales industry for over seven years. Bennett purchased Dirty Dough Cookies just under four years ago. His goal is to lower the bar of entry to e...
2022-10-1941 min
Lemonade Stand StoriesDirty Dough’s Bennett Maxwell | "Crumbl Cookies is Suing Me!?"Bennett Maxwell started as an investor in Dirty Dough before buying the cookie company right in the middle of a pandemic. Since then, he’s taken the company from a small cookie-making endeavor to a massive nation-wide operation. However, the rise to success hasn’t been easy as Bennett’s team has been fighting an unexpected lawsuit from a “Big Cookie Co” that has started the #UtahCookieWars trend. In this podcast, we talk about how he’s forged ahead to create some of the most viral and funny commercials you’ve ever seen and expanded the business to over 200 fr...
2022-10-1333 min
The Shed ShowBennett Maxwell Explains #utahcookiewarsEntrepreneurship can often be a lonely career.
Most of us spend hours figuring out what sells, what content people want to watch and working late on projects that might not even pan out. So whenever we get to spend time with other Entrepreneurs, Creators or Dreamers, we always come back reinvigorated and ready to keep making things happen.
This week Benji and I got to hang out with Bennett Maxwell, whom some of you might know as the founder of Dirty Dough. Bennett dropped not only golden nuggets but the whole flippin gold mine of ad...
2022-09-3022 min
Starting SmallDirty Dough: Bennett MaxwellThank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode I am joined by Bennett Maxwell of Dirty Dough, cookies engineered from the inside out, with every cookie featuring some combination of layers, mix-ins, or filling within the dough.
Make sure to check out Dirty Dough at: https://dirtydoughcookies.com/
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2022-09-1620 min
Life Work Balance Podcast with Leah and PaulAddressing the Mental Health Epidemic Through Cookies, Dirty Dough Owner Bennett Maxwell In today's episode we speak with Bennett Maxwell, the owner of Dirty Dough Cookie Company. Bennett bought Dirty Dough from a previous business and has successfully turned it into a thriving franchise in just 18 short months. Dirty Dough believes in being proactive with mental health. They started a program where all of their employees have access to life coaches, therapists, yoga instructors, and meditation courses for free. They also chose to start franchises to bring in more income to fund their goal of building Wellness Centers in Schools K-12 across America. They are using their cookie sales to help combat...
2022-09-1349 min
Real Business OwnersRecipe for Success with Bennett Maxwell | Episode 172From selling cookie dough for his school’s wrestling team, to a door-to-door salesman, to the owner of Dirty Dough (a fast-growing Utah cookie company) Bennett Maxwell is an entrepreneur who understands how to be successful.
In this week’s episode of Real Business Owners, Trevor and Kale invite Bennett on to learn how he got to be the CEO of a fast growing cookie enterprise. From his start as a door-to-door salesman to when he first started the Dirty Dough company, Bennett covers the trials and tribulations he underwent and the lessons he learned while turning his...
2022-09-131h 08
Grow Your Solar Business1. How to Start, Scale and Exit a Solar Company in Just 18 Months with Bennett MaxwellTo get this podcast show on the road, we invited Bennett Maxwell, owner and founder of Dirty Dough — a cookie company. But before he ventured into the cookie business industry, he started and grew a successful solar company which he sold and exited in just 18 months.In this episode, you'll discover:(00:55) How Bennett started a solar company three months post-COVID in a super-saturated market.(05:10) A sneaky, simple follow-up trick to avoid "no-shows." This trick allowed Bennett to have 18 seats over 20 appointments and closed 17 of them....
2022-08-2641 min
Grow Your Solar Business1. How to Start, Scale and Exit a Solar Company in Just 18 Months with Bennett MaxwellTo get this podcast show on the road, we invited Bennett Maxwell, owner and founder of Dirty Dough — a cookie company. But before he ventured into the cookie business industry, he started and grew a successful solar company which he sold and exited in just 18 months.In this episode, you'll discover:(00:55) How Bennett started a solar company three months post-COVID in a super-saturated market.(05:10) A sneaky, simple follow-up trick to avoid "no-shows." This trick allowed Bennett to have 18 seats over 20 appointments and closed 17 of them....
2022-08-2641 min
Give an Ovation: The Restaurant Guest Experience Podcast with Zack OatesOwning Your Business With Bennett MaxwellSend us Fan MailBennett Maxwell is the CEO of Dirty Dough, home to super-stuffed cookie bombs! Dirty Dough is bringing one-of-a-kind cookies to the masses, and helping entrepreneurs find passion and success! With a background in sales, Maxwell brings his charismatic spirit to the Give An Ovation Podcast!On this episode, Zack and Maxwell discuss: Picking a franchiseAdvising hopeful entrepreneursThe mechanics of salesMoreThanks, Bennett!
2022-08-2224 min
The SolarpreneurThe Easiest Investments to Make with Your Solar Cash - Bennett MaxwellBecoming a Master of Systems in Solar - Bennett MaxwellListen here: https://the-solarpreneur.simplecast.com/episodes/91-becoming-a-master-of-systems-in-solar-bennett-maxwellhttps://solciety.co/Thanks to our sponsor Pi Syndicate for this episode!DOWNLOAD THE CHEAT SHEET HERE! TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME
2022-08-0941 min
The NoDegree Podcast – No Degree Success Stories for Job Searching, Careers, and EntrepreneurshipE110 | Med-Student with Full Scholarship Dropped Out and made $24k in 2 months–Bennett MaxwellHe was in med-school and he didn’t have to worry about student loan debt. Bennett Maxwell had good grades, a full scholarship and grants to cover other college-related expenses. But he took a summer sales job and earned doctor’s annual salary in 3 months. That was enough to convince him that he didn’t need college, so he dropped out.Listen in as Bennett tells Jonaed about:His parent’s reaction when he dropped out of collegeHow he learned financial literacyHow he became a homeowner at 23How he learned to be good at salesSupport...
2022-07-2647 min
Addicted to WINNINGEP 51- Bennett Maxwell, Owner of Dirty Dough: Leading From the Right State of MindToday, Bennett Maxwell gives you a run down on his background of who he is and why his young business is rapidly growing. Jeff and Bennett also cover the topic of mental health, Standard operating procedures (SOP), and how to become more proactive when establisheing the foundation of your company. Bennett Maxwell is a serial entrepreneur and investor based out of Pleasant Grove, Utah. He’is the former co-founder of “Switch to Solar.” In June of 2021, Bennett made the decision to leave the company and become the founder of “Dirty Dough” cookie company. Bennett also is the founder and...
2022-06-2740 min
Unfiltered SessionsUnlocking Your Franchise Opportunity with Bennett MaxwellIn this episode, I speak to Bennett Maxwell, who is a natural-born salesman and entrepreneur. Bennett is a member of the Forbes Business Council, Apex executives, and the power room from leading and building sales teams to real estate, solar nonprofits, and cookie franchising.He shares how he made the switch from the doctor's life to the door-to-door salesperson. Most importantly, Bennett also emphasizes the need to surround yourself with people who are already doing what you intend to do in your business. Tune in to listen to these and much more! Key Highlights
2022-06-0829 min
The Big Ticket LifeBennett Maxwell - Success With A Purpose: EP 023A natural salesman, Bennett Maxwell has been making use of this gift since he was stopped from selling candy bars in elementary school. Through his life-long entrepreneurial experience, Bennett has learned that success comes from surrounding yourself with other do-ers and is a member of the Forbes Business Council, Apex Executives and The Power Room. You might even say that from a business perspective, Bennett is one tough cookie.Professionally, Bennett has built successful sales teams in various industries while also building his real estate portfolio to now 20+ tenants, leading from the front by earning the title...
2022-05-3153 min
Building Great Sales TeamsBennett Maxwell: #DirtyDough How Creating Solid Operational SOPs Sets Your Business Up to be SoldBennett Maxwell walked us through his journey from selling in high school fundraisers to pay for his various activities to building and selling his solar company for a 7 figure payout. We also get a chance to hear how an inconvenient franchise model helped develop the blueprint for, Dirty Dough.Key Takeaways:Work to learn, not just earnLeading from the front doesn't always mean being the best salesmanInvestments can lead to freedomFind the solution to the problem you're facingConnect with Bennett:Facebook - https://www.facebook.com/bennett.maxwell.3Instagram...
2022-04-2659 min
Success Profiles Radio PodcastsBennett Maxwell Discusses Franchising An Innovative Cookie Company And Scaling It QuicklyBennett Maxwell was this week's guest on Success Profiles Radio. He is the owner of the cookie company Dirty Dough, which he bought as a single store company. He has now sold 57 stores to franchisees and has tied his business to Cookies For A Cause, a nonprofit focused on mental health education in K-12 schools. He also grew and sold a solar company in 18 short months.
We talked about how The E-Myth changed his life, how his business stands out in a crowded industry, the pros and cons of buying an existing business versus starting your own, how to know...
2022-04-2600 min
The Southern Outdoorsmen Hunting PodcastEp. 182 - Hunting the Bucks Right Under your Nose with Bennett TolarBennett specializes on killing the bucks hiding right where you least expect them. Today we dive deep on the signs he looks for to track down a nice buck who's hiding in plain sight, determine how he knows when a buck is near, how he closes in, the kinds of areas he keys on to get a shot at these bucks, how he uses scents to his advantage and much more!Our Sponsors:* Check out MyBookie and use my code SOUTHERNOUTDOORSMEN for a great deal: https://www.mybookie.ag* Check out TruDiagnostic and use my code...
2020-07-272h 11
Puff Pass PoliticsS2|Ep87: Ghislaine Maxwell, the Catholic Church and Trump’s PardonsTUNE IN: Hosts, Bennett and Ashley discuss the recent events surrounding the case against Ghislaine Maxwell. They then breakdown the federal aid given to the Catholic Church and Trump’s most recent pardon, Roger Stone.
2020-07-1723 min