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Benny Fluman

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Match B2B InsightsMatch B2B InsightsThe CEO’s LinkedIn Playbook for International B2B GrowthIn this discussion, Brenda and Benny explore LinkedIn strategies for smaller B2B companies targeting international markets. They emphasize the importance of personal branding over corporate pages, precision in prospecting, and delivering value over direct sales pitches. CEOs are advised to optimize profiles, engage meaningfully, and integrate LinkedIn with CRM systems for successful lead conversion. #LinkedIn, #B2BMarketing, #InternationalBusiness, #PersonalBranding, #LeadGeneration, #CRMIntegration, #CEOStrategies2025-07-2814 minPodcast AIPodcast AIאיך בינה מלאכותית מגדירה מחדש את התפקיד האסטרטגי של משאבי אנושבפרק מרתק זה, יעקב לסקר חושף איך בינה מלאכותית מהפכה את תחום משאבי האנוש - מעבר מעבודה אדמיניסטרטיבית למשימות אסטרטגיות מתקדמות. מה תלמדו: איך AI יכולה לחזות התפטרויות בדיוק של 96% לפני שמישהו בכלל יודע שיש בעיה שלושת התפקידים החדשים של מנהיגי משאבי אנוש: אסטרטג נתונים, מושל אתי, ואדריכל חוויה השוואה מעמיקה בין הגישות של IBM (שיפור אנושי) לעומת מודרנה (החלפה טכנולוגית) חזיות עתיד מדהימות: ביטול ניהול ביניים ויצירת "פרסונות דיגיטליות" הלקח המרכזי: הטכנולוגיה ניטרלית - הבחירות האנושיות קובעות אם נקבל עתיד עבודה יותר אנושי או פחות אנושי. מיועד למי: מנהיגי משאבי אנוש, מנהלים, יזמים, וכל מי שמעוניין להבין את עתיד העבודה בעידן הבינה המלאכותית. #AI #HumanResources #FutureOfWork #HR #ArtificialIntelligence #DigitalTransformation #Workforce #Leadership #Technology #Innovation #PredictiveAnalytics #EmployeeExperience #AIEthics #TalentManagement 2025-07-2222 minMatch B2B InsightsMatch B2B InsightsThe Strategic Imperative of B2B E-commerce in IsraelIsrael is experiencing a major transformation in B2B e-commerce, setting a global blueprint with projected growth from $7.55 billion in 2023 to $11.83 billion by 2027. This shift is driven by deep digital adoption, sophisticated personalization, and AI integration. Companies like Pepperi and global players demonstrate significant productivity and revenue gains. Success hinges on unified data, customer understanding, and strategic AI use, while maintaining essential human elements in sales. The Israeli market exemplifies how technology can enhance business partnerships and competitive advantage. #B2Becommerce, #Israel, #AIintegration, #digitaltransformation, #businessgrowth, #Pepperi, #technologytrends2025-07-2124 minPodcast AIPodcast AIHow Artificial Intelligence is Redefining the Strategic Role of Human ResourcesThis episode examines how artificial intelligence is transforming human resources from an administrative function into a strategic powerhouse capable of predicting employee turnover with 95% accuracy and personalizing career development journeys. We explore how modern HR leaders must evolve into three critical roles: Data Strategists who interpret predictive analytics, Ethical Governors who prevent algorithmic bias, and Experience Architects who design personalized employee experiences. Through contrasting case studies of IBM's human-centric automation approach versus Moderna's radical integration of HR and IT departments, the discussion reveals the profound implications of this shift, including the potential elimination of middle management roles and the...2025-07-1523 minMatch B2B InsightsMatch B2B InsightsFrom LinkedIn Connection to Paying ClientIn a B2B sales discussion, Brenda and Benny highlight the importance of relationship-building on LinkedIn. Instead of immediately pitching after a connection, they suggest starting genuine conversations and doing thorough research on the prospect's background and interests. They emphasize curiosity, relevance, and trust to identify pain points, leading to meaningful engagements and successful deals. #B2BSales, #LinkedInStrategies, #RelationshipBuilding, #SalesTechniques, #NetworkingTips, #ClientEngagement, #BusinessGrowth2025-07-1414 minMatch B2B InsightsMatch B2B InsightsOrganic Marketing Without a Marketing ManagerIn this discussion on Match B2B Insights, Brenda and Benny Fluman address how small B2B companies can effectively acquire customers without a marketing manager or large budget. They emphasize the importance of organic marketing, leveraging internal expertise for content creation, maintaining consistency, and utilizing platforms like LinkedIn. Success lies in authentic, consistent engagement rather than costly campaigns. #organicmarketing, #B2B, #contentcreation, #LinkedIn, #smallbusiness, #customeracquisition, #authenticengagement2025-07-0715 minMatch B2B InsightsMatch B2B InsightsCustomer Retention as a Growth Strategy - Turning Stability Into ExpansionBrenda and Benny discuss the crucial role of customer retention in B2B growth, highlighting that existing customers are significantly more profitable and cheaper to maintain than acquiring new ones. They emphasize the effectiveness of retention strategies, citing successful case studies and the importance of proactive communication, AI tools, and feedback loops. The conversation underscores the superior ROI and sustainable competitive advantage achieved by companies prioritizing retention over acquisition. The discussion concludes with a call to action for businesses to shift focus from costly acquisition efforts to leveraging existing customer relationships for sustained growth. #CustomerRetention, #B2BGrowth, #RetentionStrategies...2025-06-3015 minPodcast AIPodcast AIהדור החדש במקום העבודה - אתגרים והזדמנויותפרק זה בוחן את האתגר המורכב של ניהול ארבעה דורות שונים במקום העבודה המודרני - דור הבייבי בומרס, דור X, המילניאלים ודור Z. הדיון מתמקד בפערים בין הדורות בתחומים מרכזיים כמו ציפיות מהעבודה, סגנונות תקשורת, יחס לסמכות ועדיפויות מקצועיות. הפרק מציג אתגרים מעשיים בגיוס ושימור עובדים כאשר דור Z דורש גמישות ופידבק מיידי, המילניאלים מחפשים משמעות וצמיחה, ועובדים ותיקים מעוניינים ביציבות והכרה בניסיונם. הדיון כולל פתרונות יצירתיים כמו מערכות פידבק מותאמות אישית, "קפטריה של הטבות" וצוותי עבודה מעורבי גיל. הפרק מדגיש שלמרות ההבדלים הדוריים, כל העובדים חולקים צרכים בסיסיים זהים - להרגיש מוערכים ולהצליח בעבודה. המסר המרכזי הוא שההבדלים הם בדרכים להשגת מטרות, לא במטרות עצמן, ושהמפתח לניהול מוצלח הוא גמישות והבנה של הרקע הייחודי של כל עובד. 2025-06-2810 minMatch B2B InsightsMatch B2B InsightsStrategic Resilience for Israeli Companies During CrisisIn this episode of Match B2B Insights, Brenda and Benny Fluman discuss strategic resilience for Israeli companies amid the Iran-Israel conflict. They highlight the need for proactive adaptation beyond traditional business continuity, emphasizing location independence, cross-training, and geopolitical resilience. Emotional intelligence, collaboration, and leveraging government aid are crucial for navigating crises. Companies should map vulnerabilities, build redundancies, and use crises as opportunities to transform and strengthen their core operations. Resilience is an intentional choice, vital for leading industries through future challenges. #strategicresilience, #israelicompanies, #crisismanagement, #geopoliticalresilience, #businesscontinuity, #emotionalintelligence, #transformativeopportunities2025-06-2316 minMatch B2B InsightsMatch B2B InsightsGlobal CSR Leaders in International BusinessCorporate Social Responsibility (CSR) has transformed from a peripheral activity to a core business strategy, crucial for multinational companies. Effective CSR aligns universal ethical standards with local values, enhancing brand loyalty, innovation, and bottom-line performance. Companies like Starbucks and Patagonia exemplify CSR integration, addressing stakeholder needs via transparency and strategic focus. As CSR evolves, it becomes essential, with trends emphasizing sustainability, transparency, and diversity. Successful companies treat CSR as strategic rather than an add-on, ensuring it complements business operations while building trust and goodwill globally. #CSR, #CorporateSocialResponsibility, #Sustainability, #BusinessStrategy, #EthicalBusiness, #Transparency, #Diversity2025-06-0916 minMatch B2B InsightsMatch B2B InsightsPositioning Israel GloballyIsraeli companies face unique challenges and opportunities in global branding, often driven by necessity due to a small domestic market. Successful strategies include adopting neutral brand identities, strategically framing their Israeli origins, and emphasizing universal values. Effective storytelling, digital marketing, and adaptability are crucial for overcoming perception hurdles and building lasting global brands. #Israel, #branding, #globalbusiness, #marketingstrategy, #storytelling, #digitalmarketing, #adaptability2025-06-0514 minMatch B2B InsightsMatch B2B InsightsEngaging the WorldThe discussion highlights the transformation in B2B customer engagement, emphasizing the shift towards consumer-like expectations for seamless, personalized experiences. Companies like Monday.com and Wix lead the way by fostering customer co-creation and building self-sustaining communities. Emphasizing mobile access, omnichannel consistency, and robust security are key to success. AI integration and hyper-personalization are future trends, with a focus on meaningful partnerships over mere efficiency. Cultivating advocacy through peer recommendations is vital, as buyers prefer genuine connections over sales pitches. Ultimately, successful B2B engagement requires recognizing the human element in every business decision. #B2BEngagement, #CustomerExperience, #Personalization...2025-05-2913 minMatch B2B InsightsMatch B2B InsightsSellTech’s Outbound Playbook Deep DiveBrenda and Benny discuss the importance of building a systematic approach to outbound sales for founders, contrasting it with quick hacks. They emphasize the value of outbound as an intelligence loop for refining customer profiles, messaging, and value propositions. Key components include email infrastructure, LinkedIn optimization, and CRM setup. A lean tech stack and proper domain setup are crucial to avoid spam. Founders are advised to start early, focus on learning, and treat outbound as a strategic system, not just a sales channel. Investing in expert guidance can expedite success, transforming outbound into a competitive advantage. #outboundsales, #salesstrategy...2025-05-2615 minMatch B2B InsightsMatch B2B InsightsEnhancing Global Customer Engagement Through Innovative Israeli PracticesIsraeli companies are reshaping global customer engagement through innovation, driven by constraints that spark creativity. They implement strategic marketing, AI-driven personalization, and mobile-first approaches to captivate consumers. By leveraging community engagement, transparency, and cutting-edge AI, they enhance user experiences and foster loyalty. These methods position them for continued success amid evolving consumer expectations. #CustomerEngagement, #Innovation, #IsraeliCompanies, #AI, #MarketingStrategy, #MobileFirst, #UserExperience2025-05-2215 minMatch B2B InsightsMatch B2B InsightsInnovative Product Development for International MarketsIn this episode of Match B2B Insights, host Brenda and product development expert Benny Fluman discuss strategies for developing products for international markets. Key points include understanding genuine market needs, integrating customer feedback, adapting products culturally, collaborating globally, protecting intellectual property, leveraging analytics, and utilizing emerging technologies like AI and additive manufacturing to drive innovation. #ProductDevelopment, #InternationalMarkets, #Innovation, #CustomerFeedback, #GlobalCollaboration, #EmergingTechnologies, #AI2025-05-1914 minMatch B2B InsightsMatch B2B InsightsContent Without BordersBrenda and Benny discuss effective global content marketing strategies, emphasizing the importance of deep audience research, cultural understanding, and true localization beyond mere translation. Successful approaches include storytelling, user-generated content, and video, tailored for specific regions and platforms. AI aids in personalization, but human oversight remains crucial. Investing in cultural fluency and localization yields high ROI and enhances brand identity across borders. #ContentMarketing, #GlobalStrategy, #Localization, #AudienceResearch, #CulturalFluency, #Storytelling, #AIinMarketing2025-05-1514 minMatch B2B InsightsMatch B2B InsightsOptimizing Supply Chains for Global ExpansionIn this episode of Match B2B Insights, Brenda and Benny Fluman discuss mastering global supply chains, focusing on Israeli companies expanding to the US and UK. Key strategies include strategic alignment, resilience, visibility, agility, and integration. They emphasize the importance of technology, local partnerships, and adapting to geopolitical shifts. Benny highlights successful case studies and predicts future supply chain trends, including AI, regionalization, and sustainability. The conversation underscores the potential of supply chains as a competitive advantage when managed strategically, making them data-driven, agile, and resilient. #supplychains, #globalexpansion, #Israelicompanies, #technology, #geopoliticalshifts, #AI, #sustainability2025-05-1213 minMatch B2B InsightsMatch B2B InsightsHow Israeli Companies Can Win the Global Green Marketing GameBrenda and Benny discuss on Match B2B Insights how Israeli companies are excelling in sustainable branding and marketing globally. They attribute success to Israel's innovation driven by resource constraints. Noteworthy examples include SodaStream's anti-plastic efforts and Netafim's water-saving irrigation systems. Global consumer demand for sustainability is growing, requiring tailored marketing strategies and transparent, measurable impacts. #GreenMarketing, #Sustainability, #IsraeliInnovation, #SodaStream, #Netafim, #GlobalBranding, #EcoFriendly2025-05-0813 minPodcast AIPodcast AIHow to Optimize Your Contracts and Rate Negotiation with the Help of AI?This podcast examines how solo consultants can use AI to level the playing field in negotiations with larger clients. Hosts Brenda and Benny Fluman explore how AI tools help consultants analyze contracts, benchmark rates across global markets, model pricing scenarios, and create compelling proposals. They highlight specific tools like Aline, Spellbook, and Consultport that can identify hidden risks, suggest improvements, and provide data-backed pricing insights, ultimately helping consultants optimize their deals and communicate value more effectively. #ContractNegotiation #ConsultingRates #AILegalTools #PricingStrategy #ProposalOptimization #GlobalConsulting #ValueBasedPricing Contact: Benny Fluman - benny.fluman@match-b2b.com Podcast AI website...2025-05-0712 minPodcast AIPodcast AIHow Can AI Help in Finding Reputable Clients?This podcast explores how consultants can leverage AI tools to identify and attract ideal clients. Hosts Brenda and Benny Fluman discuss practical strategies including AI-powered lead scoring, intent signal monitoring, personalized outreach at scale, and thought leadership content creation. They explain how consultants can use these technologies to efficiently target prospects, know when to reach out, craft compelling messages, and establish authority through multi-channel content—all while maintaining the human expertise and personal touch essential for consulting relationships. #ClientAcquisition #AIProspecting #LeadIntelligence #ThoughtLeadership #ConsultingSales #ContentMarketing #PodcastStrategy Contact: Benny Fluman - benny.fluman@match-b2b.com Podcast AI...2025-05-0712 minPodcast AIPodcast AIHow Can AI Increase Your Productivity?This podcast explores how AI tools are transforming consultant productivity with impressive efficiency gains. Hosts Brenda and Yakov Becker discuss AI applications across meeting management, content creation, administrative tasks, and knowledge management. They highlight specific case studies where AI reduced work from days to hours, and share insights on how consultants can leverage these tools to amplify their expertise, scale their thought leadership, and focus on higher-value billable work. #AIProductivity #ConsultingTech #MeetingEfficiency #ContentAutomation #ThoughtLeadership #WorkflowOptimization #TimeManagement Contact: Benny Fluman - benny.fluman@match-b2b.com Podcast AI website - https://match-b2b-podcast-ai.com/ 2025-05-0711 minPodcast AIPodcast AICan AI Steal Your Job as a Consultant?This thought-provoking podcast explores the impact of AI on consulting careers. Hosts Brenda and CEO Benny Fluman discuss whether consultants should fear replacement by AI or embrace it as a powerful ally. They examine which consulting tasks AI can handle effectively (research, data analysis, content creation) versus uniquely human capabilities (strategic foresight, emotional intelligence, ethical judgment). The conversation provides practical insights on how consultants can thrive by using AI tools to boost productivity, scale expertise, and deliver higher-value services to clients. #ConsultingFuture #AIProductivity #FearOfObsolescence #FreelanceStrategy #AIAugmentation #ThoughtLeadership #DigitalTransformation Contact: Benny Fluman - benny.fluman@match-b2...2025-05-0712 minMatch B2B InsightsMatch B2B InsightsTech-Forward Marketing - Leveraging Israeli Technological Innovation in International MarketingBrenda and Bobby discuss Israeli tech innovations transforming international marketing. Israel's global mindset, driven by a small domestic market, fosters advanced MarTech solutions. AI dominates with startups focusing on personalization, analytics, and fraud detection. Successful campaigns leverage AI, partnerships, and data-driven strategies. Future trends include generative AI, data privacy, and immersive experiences. #TechForward, #IsraeliInnovation, #MarTech, #AIinMarketing, #DataDriven, #GenerativeAI, #ImmersiveExperience2025-05-0115 minMatch B2B InsightsMatch B2B InsightsStorm-Proof B2B Blueprint for Recession ResilienceThe guide offers strategies for businesses to thrive during economic downturns, detailing recession warning signs, preparation steps, and financial tactics for stability. It emphasizes diversifying income, smart cost-cutting, and technology use. Case studies showcase resilience, with advice on stakeholder negotiation and employee support. It highlights long-term recovery planning and essential leadership qualities. #RecessionPlanning, #BusinessResilience, #EconomicDownturn, #FinancialStrategies, #LeadershipQualities, #StakeholderNegotiation, #TechnologyIntegration2025-04-2823 minMatch B2B InsightsMatch B2B InsightsFrom Israel to the WorldThe text examines how Israeli B2B companies succeed globally, despite a limited domestic market, by leveraging innovation, brand identity, and adapting to diverse cultures. It highlights Israel's tech hub reputation, effective digital marketing, SEO, and global partnerships. Case studies provide insights into overcoming challenges, offering strategies for international B2B growth. #Israel, #B2B, #innovation, #techhub, #digitalmarketing, #SEO, #globalpartnerships2025-04-2415 minMatch B2B InsightsMatch B2B InsightsGlobal Marketing - Strategies for International SuccessEffective global marketing requires strategic planning that incorporates cultural insights and data analysis. Key aspects include market segmentation, localized strategies balancing brand consistency with regional relevance, and leveraging digital platforms for international reach. Customizing content for cultural preferences, overcoming language barriers, and using social media for engagement are crucial. Israeli success stories offer practical insights. #GlobalMarketing, #InternationalSuccess, #CulturalInsights, #MarketSegmentation, #LocalizedStrategies, #DigitalPlatforms, #IsraeliSuccessStories2025-04-2123 minMatch B2B InsightsMatch B2B InsightsSales Mastery in a Data-Driven World"Sales Mastery in a Data-Driven World" highlights the essential role of data analytics in sales success, covering tools like CRMs and AI for analysis. It discusses techniques for refining strategies, the importance of training, and predictive analytics. The text emphasizes measuring ROI, data privacy, and emerging trends like AI and automation in sales analytics. #SalesMastery, #DataDrivenSales, #PredictiveAnalytics, #SalesTechniques, #CRMs, #AIAutomation, #SalesTrends2025-04-1437 minMatch B2B InsightsMatch B2B InsightsGlobal Partnership DynamicsThe episode explores strategic international partnerships, focusing on identifying potential distributors, evaluating their performance, and negotiating contracts. It highlights understanding cultural nuances, setting up communication channels, and navigating legal aspects. Successful Israeli case studies illustrate building global networks, while technology's role and future distribution trends are also discussed. #GlobalPartnerships, #InternationalBusiness, #CulturalNuances, #LegalAspects, #TechnologyInBusiness, #IsraeliCaseStudies, #FutureTrends2025-04-0727 minMatch B2B InsightsMatch B2B InsightsThe Hidden Cost of DTS - Strengthening B2B Relationships as a Strategic AlternativeGlobal brands adopting direct-to-consumer (D2C) sales often face challenges with established B2B relationships, as seen with Nike and "TechnoFab." D2C can lead to reduced retailer orders and increased wholesaler prices, harming brand visibility. However, by investing in distributor support and engagement, companies like TechnoFab can rebuild relationships and stabilize revenues.2025-03-3117 minPodcast AIPodcast AIPodcast AIPodcast AI is your go-to resource for business consultants who want to amplify their authority, deepen client relationships, and future-proof their practices through the power of podcasting. Hosted by Benny Fluman, CEO of MATCH B2B—a leader in strategic growth and customer journey design—each episode reveals practical insights and real-world examples of how to leverage audio content as a trust-building and lead-generating tool. From attracting new clients to strengthening long-term engagement, Podcast AI equips you with the tactics and know-how to stand out in a competitive market and deliver ongoing value. Tune in to discover how podcasting can...2025-03-3000 minPodcast AIPodcast AIHow to Sell Without Selling - Audio Marketing for ConsultantsIn this episode of PODCAST AI by MATCH B2B, Benny Fluman shares powerful insights on how consultants can effectively "sell without selling" through audio marketing. Benny dives into the psychology behind audio-based influence and explains how to create content that naturally educates your audience and builds trust. You'll learn how to frame your offers through compelling storytelling, showcase client successes authentically without coming across as boastful, and master the art of subtle selling without resorting to pushy tactics. Benny covers how to craft natural-feeling calls-to-action, develop a podcast format that's truly binge-worthy, and strike the perfect balance between...2025-03-2624 minPodcast AIPodcast AIInternal Communication Strategies for Growing Tech FirmsIn this episode of PODCAST AI by MATCH B2B, Benny Fluman and Brenda explore the essentials of internal communication for growing firms. They address common challenges in cross-team communication and discuss innovative ways to use podcasts for internal updates and team alignment. Benny and Brenda share practical tips on onboarding and training through audio content, creating a consistent and trusted leadership voice, and how strategic audio communication can drive culture and employee engagement. They also highlight best practices for sharing wins, lessons learned, determining ideal frequency and formats, and securely distributing sensitive content through private channels. Finally, discover...2025-03-2624 minPodcast AIPodcast AIFrom Lead to Loyalty - Mastering the Client JourneyIn this episode of PODCAST AI by MATCH B2B, Benny Fluman dives deep into mastering the client journey—from lead to lasting loyalty. Benny walks you through mapping the modern client journey and pinpointing critical pain points that trigger action. Learn how to personalize outreach at scale, create high-impact content that converts in today’s landscape, and craft onboarding experiences that genuinely resonate. He shares practical strategies for keeping clients engaged between meetings, transitioning from one-time projects to long-term value creation, and leveraging automation tools for seamless client nurturing. Discover how podcasts can significantly boost client retention, and unco...2025-03-2625 minPodcast AIPodcast AIBuilding Authority in a Saturated MarketIn this episode of PODCAST AI by MATCH B2B, Benny Fluman and Brenda dive deep into strategies for building authority in a saturated market. They uncover exactly what makes a consultant an authority today, sharing essential thought leadership strategies for 2025, including how podcasts and targeted content can serve as powerful influence tools. Benny and Brenda discuss practical ways to create high-conversion lead magnets, effectively leverage social proof and showcase client success stories, and highlight personal branding techniques that resonate. You'll learn about the value of speaking opportunities and guest appearances, how to build an integrated publishing ecosystem, and...2025-03-2627 minPodcast AIPodcast AIThe Future of Consulting in the AI EraIn this episode of PODCAST AI by MATCH B2B, Benny Fluman and Brenda discuss how AI is reshaping client expectations in consulting, highlighting essential tools consultants must adopt now to stay competitive. They explore the power of building hybrid models that combine AI with human expertise, dive into strategies for automating analysis and research, and address critical ethical considerations in AI consulting. Featuring compelling case studies of AI success, Benny and Brenda offer practical tips on positioning yourself as an AI-savvy advisor, effectively selling AI-driven solutions to traditional clients, and using AI internally to enhance productivity and streamline...2025-03-2623 minMatch B2B InsightsMatch B2B InsightsAI Compliance - The New Go-To-Market FrontierThe shift towards AI compliance is critical for Israeli companies aiming for global expansion, particularly in Europe and the U.S. The EU's AI Act and decentralized U.S. regulations demand strict adherence to avoid market entry barriers. Companies must integrate compliance into their GTM strategies, ensuring AI safety and transparency, to succeed internationally.2025-03-2415 minMatch B2B InsightsMatch B2B InsightsResilient Growth in a Turbulent WorldIn a rapidly changing global landscape, businesses must adapt to geopolitical, economic, and environmental challenges to thrive. Key strategies include building resilient supply chains, diversifying resources, managing reputational risks, and leveraging digital transformation. Financial risk management and strategic partnerships are essential for stability. Emphasizing resilience and agility can turn crises into opportunities, fostering growth and strengthening brand identity. 2025-03-1734 minMatch B2B InsightsMatch B2B InsightsThe Power of Cultural Adaptation in International MarketingCultural adaptation is crucial for international marketing success, involving more than mere translation. Examples include Pepsi's Chinese slogan failure and McDonald’s tailored Indian menu. Effective adaptation respects local customs and values, as seen in Coca-Cola’s Ramadan campaign. Proper cultural localization fosters customer trust and brand loyalty, essential for long-term growth in global markets. 2025-03-1015 minMatch B2B InsightsMatch B2B InsightsMarketing Budgets Are Broken - Smart Strategies to Maximize ROI and Predict SuccessThis is a guide to innovative budgeting models for marketing, emphasizing their potential to reconcile the demands of marketing, finance, and sales. It highlights five approaches: Adaptive, Behavioral, Front-Loaded, Web3, and Zero-Based Budgeting Plus, each tailored to meet specific challenges. Real-world and hypothetical case studies illustrate how these strategies can increase leads and sales while maintaining financial stability. 2025-03-0325 minMatch B2B InsightsMatch B2B InsightsLeveraging Customer Feedback for GrowthAmir, CEO of TechStar, faced a crisis when a major client threatened to leave due to software issues. Desperately, he sought customer feedback, which transformed the company into an industry leader within a year. The article highlights how small B2B firms can thrive by leveraging feedback, offering practical tools and real-world examples for growth. Effective feedback systems involve setting clear goals, using focused questions, and timing surveys well. Real-life cases show feedback reducing churn, cutting costs, and increasing sales. Prioritizing impactful issues and acting swiftly on feedback insights are crucial for success. 2025-02-2435 minMatch B2B InsightsMatch B2B InsightsHow to find and partner with an international distributor?The guide emphasizes the importance of international distributors for manufacturers expanding globally, highlighting advantages like quick market entry and cost savings while cautioning about challenges such as loss of control and cultural gaps. It outlines steps for selecting suitable markets and distributors, managing them effectively, and shares case studies illustrating both successful and failed strategies. 2025-02-1719 minMatch B2B InsightsMatch B2B InsightsGlobal Growth Playbook – Strategies & Opportunities for Israeli BusinessesThe podcast examines Israeli companies' global expansion, emphasizing market research, adapting marketing messages, and cultural sensitivity. It highlights Fenty Beauty's Chinese market challenges, the need for personalized strategies using AI, and leveraging technology for engagement. It covers branding nuances, high-potential emerging markets, and common missteps, underscoring Israel's innovative edge. 2025-02-1019 minMatch B2B InsightsMatch B2B InsightsHow to Build a Premium Brand – Lessons from Pete & Gerry’sThe podcast discusses building a premium B2B brand, using Pete & Gerry’s as a case study. Key strategies include creating perceived value through storytelling, quality, and differentiation, educating consumers on product worth, and establishing a strong brand identity. It suggests these strategies can elevate brands across various industries, including tech and manufacturing. 2025-02-0618 minMatch B2B InsightsMatch B2B InsightsBeyond Borders - Tools for International SuccessThis podcast episode of Match B2B Insights discusses essential tools and strategies for successful international marketing. Key topics include understanding cultural nuances, creating actionable marketing plans, and selecting sustainable digital tools. Highlights include the importance of tools like DeepL Translator and SEMrush for market insights. Experts share practical advice for integrating these tools strategically.2025-01-3022 minMatch B2B InsightsMatch B2B InsightsInternational Market Expansion - Common Mistakes, What to Avoid, and How to PrepareExpanding internationally offers growth potential but demands cultural, legal, and market-specific adaptations. Key pitfalls include neglecting local customs, consumer habits, regulations, and distribution channels. Effective strategies include tailoring branding, pricing, and logistics; prioritizing customer support; managing risks; and ensuring differentiation. Proper planning and local alignment are crucial to achieving sustainable success in foreign markets.2025-01-2033 minMatch B2B InsightsMatch B2B InsightsThe Art of Cross-Cultural Small Talk in International BusinessCross-cultural communication is pivotal in international business, as 70% of initiatives fail due to cultural misalignment. Experts emphasized adapting to cultural norms, understanding high- and low-context communication styles, and leveraging digital tools while addressing their challenges. Diverse teams enhance problem-solving and creativity. Success requires cultural sensitivity, relationship-building, and effective use of technology.2025-01-1319 minMatch B2B InsightsMatch B2B InsightsThe Premium Edge - Winning in Competitive MarketsEntering premium markets demands precision and differentiation. Companies like SodaStream, Mobileye, and Check Point thrived by identifying market gaps, innovating products, and creating strong brand value. Key strategies include resource allocation, trust-building, and leveraging sustainability. With customer-centric approaches, these SMBs broke industry norms, gaining leadership in competitive landscapes while fostering sustainable growth.2025-01-0633 minMatch B2B InsightsMatch B2B InsightsThe B2B Growth EngineTechInfinity, an Israeli startup, transformed into a global player by adopting Account-Based Experience (ABX), a strategy harmonizing marketing, sales, and customer success to deliver personalized experiences. ABX boosted conversion rates, shortened deal closure times, and improved revenue through tailored campaigns, strategic account targeting, and team collaboration, addressing cultural and market-specific challenges for scalable international growth.2025-01-0228 minMatch B2B InsightsMatch B2B InsightsThe Business Community Effect - From Connections to GrowthBobby and Brenda's discussion with Benny Fluman explores B2B communities' strategic importance beyond marketing, using examples from LEGO, Salesforce, and GitHub. They demonstrate how such communities boost customer loyalty, cut costs, and encourage innovation. Emphasizing meaningful connections and strategic planning, they provide practical insights for B2B leaders aiming for long-term success.2024-12-2321 minMatch B2B InsightsMatch B2B InsightsMATCH B2B INSIGHTS: The Metrics That Drive GrowthBobby and Brenda, AI experts, discuss the 5V Model—Volume, Value, Velocity, Variety, and Viscosity—on the MATCH B2B INSIGHTS podcast, highlighting key marketing metrics for 2025: CAC, CLTV, ROMI, LVR, and churn rate. They stress data-driven decision-making and explore AI and predictive analytics trends to effectively demonstrate ROI.2024-12-1626 minMatch B2B InsightsMatch B2B InsightsInfluencing B2B Purchase DecisionsA technically superior product offering a great ROI may still fail in a major B2B deal due to complex decision-making dynamics. Key factors include stakeholder navigation, risk perception management, and relationship building. Examples from IBM, Microsoft, and Salesforce illustrate these hidden psychological and organizational influences affecting B2B purchasing decisions.2024-12-0916 minMatch B2B InsightsMatch B2B InsightsMastering B2B Conversion Funnel OptimizationThis session on B2B conversion funnel optimization covers strategies and tools to improve customer attraction, engagement, and conversion. It explains the TOFU, MOFU, and BOFU framework, emphasizes data-driven decisions using conversion rates and CAC, and highlights personalization, marketing automation, and AI. Real-world case studies and industry benchmarks provide actionable insights for businesses.2024-12-0322 minMatch B2B InsightsMatch B2B InsightsPodcast Power: Revolutionizing Marketing and EngagementPodcasts are revolutionizing B2B and B2C marketing, driven by significant global market growth. Business podcasts boast highly engaged listeners, averaging over 40 minutes per session. Companies investing in podcast marketing experience substantial ROI, enhanced brand awareness, and recall. In B2B, podcasts are crucial for establishing thought leadership and providing industry insights.2024-11-2519 minMatch B2B InsightsMatch B2B InsightsNavigating AI, SEO, and Authentic EngagementBalancing AI with human interaction in B2B involves evolving SEO strategies, focusing on conversational SEO and ethical AI use, demonstrated by increased visibility. Dell's comedic series, "The I.T. Squad," bridged trust gaps, achieving 72 million impressions. Emphasizing generative AI, businesses should adapt SEO for platforms like ChatGPT to optimize visibility and engagement.2024-11-1819 minMatch B2B InsightsMatch B2B InsightsRevamping Sales, Marketing, and SEO StrategiesTransforming cold calling involves using intent data and a multi-channel approach to effectively target and engage prospects. Personalized messaging and nurturing through content build trust, shifting sales from product-pushing to problem-solving. LinkedIn gains traction for B2B influencer marketing due to high engagement. Bing's indexing becomes crucial for future SEO strategies, recommending proactive integration.2024-11-1114 minMatch B2B InsightsMatch B2B InsightsNavigating B2B Marketing’s AI and CTV EvolutionMcKinsey's research reveals B2B marketing leaders face expanding responsibilities, particularly with AI integration, yet only 27% feel ready. Key obstacles include brand building, resource limits, internal silos, and budget constraints. Connected TV (CTV) offers new engagement opportunities, especially with Millennials and Gen X decision-makers. Success demands balancing technology, personalization, and trust-building.2024-11-0519 minMatch B2B InsightsMatch B2B InsightsDriving B2B Sales Success Through Optimized IncentivesThis podcast episode explores effective incentive models in B2B sales, emphasizing the importance of aligning incentives with long-term business goals. Key insights include the need for performance-based compensation, diverse KPIs, and dynamic structures. Tailoring incentives to sales roles and industry specifics, while fostering teamwork, can enhance motivation and drive success.2024-10-2825 minMatch B2B InsightsMatch B2B InsightsMatch B2B InsightsWelcome to Match B2B Insights-your go-to podcast for the latest in B2B marketing and sales. We deliver expert insights, industry trends, and practical strategies for marketing managers, sales pros, and CEOs looking to gain an edge. Each episode unpacks the complexities of B2B, exploring case studies and expert perspectives to help you elevate your business. From lead generation to closing deals, we provide the tools you need to succeed. Stay ahead in the fast-paced world of B2B-tune in to Match B2B Insights, where leaders come to excel.2024-09-3000 minהמאיץהמאיץמידע שחשוב לדעת בבחירת חברת דיגיטלחברת מרקטיזם, הינה חברת דיגיטל מעניינת. היא בחרה לעצמה נישה מאוד ברורה בתוך עולם חברות הדיגיטל. יצירת לידים !  יהונתן ליבוביץ הוא המנהל פיתוח עסקי בחברה ובחרתי לראיין אותו ולקבל ממנו תובנות לתפיסה שלו את שוק הדיגיטל בישראל  טרנדים לאן הולך השוק, השיקולים של בעלים של חברה /מנהל שיווק בבחירת חברת דיגיטל ועל המתח החיובי שיש בין שיווק למכירות  --- Send in a voice message: https://anchor.fm/benny-fluman/message2021-07-241h 02המאיץהמאיץווטסאפ משפר מכירות בחברות -כיצד עושים זאת ?ראיון עם עומר פסח מנכ"ל ומייסד חברת FLOW בראיון ובו הוא חושף את השימוש האפקטיבי בווטסאפ כדי להגדיל מכירות  ולייצר יתרון תחרותי בשוק  --- Send in a voice message: https://anchor.fm/benny-fluman/message2021-02-1339 minהמאיץהמאיץמה חשוב לבדוק בגיוס מנהל שיווק חדשעשרת הדברים החשובים שצריך לבדוק בגיוס מנהל שיווק לחברה  --- Send in a voice message: https://anchor.fm/benny-fluman/message2021-02-1216 minהמאיץהמאיץTest For MarketingHere is a presentation that guides you on how to perform an effectiveness test for the marketing system in your company. Testing the marketing system is very complex, the marketing contains many components and the synchronization between them is complex and depends on the state of the company and the market. After 30 years of experience in sales, marketing and company management, I decided to produce a methodology for examining all components of the marketing system and building metrics to examine the effectiveness of each of them. The presentation is in Hebrew and is intended for decision makers in medium...2021-01-3139 minהמאיץהמאיץמה קורה בישיבת תקציב בין מנהל השיווק למנהל הכספים .ראיון עם רו"ח ניסים חמאוי החושף תהליך עבודה קל ליישום לעדכונים של תקציב השיווק בהתאם למציאות בה נמצאת החברה  --- Send in a voice message: https://anchor.fm/benny-fluman/message2021-01-2431 minהמאיץהמאיץאיך מייצרים מודל תגמול שעובד לכל אנשי המכירות -לא הכל זה רק מספריםמודל תגמול עובד .. חלום של כל מנכ"ל ומנהל מכירות הוא לייצר מודל תגמול שמניע אנשי מכירות קדימה. ברור לנו שאותו מודל לא משפיע על כולם באותה מידה ומכאן שקשה לייצר מודל שמניע את כולם  יש לא מעט דברים שתוכלו ליישם כדי להצליח  אני מראיין את יניב אורבך -ניסיון קרבי עשיר בניהול מכירות ומאמן מדהים להעצמה אישית מדבר על דברים חשובים שלא קשורים למספרים  אבל מייצרים תוצאות  --- Send in a voice message: https://anchor.fm/benny-fluman/message2021-01-2051 minהמאיץהמאיץמה צריכים לדעת כאשר בוחרים חברת דיגיטל וסודות שחשוב שתדעו לפני כןברוכים הבאים למאיץ  אני מראיין  את חן איפרגן בעלים של חברת דיגיטל הנותן מענה לכל צרכי הדיגיטל. חן מצליח לייצר ערך רב ללקוחותיו, דוגל בפחות סיפורים ויותר תוצאות.  חן מאמין שבעידן של היום אפשרי לנהל פעילות גדולה ומקצועית ללא עובדים שכירים  והופך זאת ליתרון תחרותי בענף בו הוא פועל. חן חבר יחד איתי בקבוצת נטוורקינג אלפא BNI ומייצר ערך רב מאוד למנכלים בקבוצה. --- Send in a voice message: https://anchor.fm/benny-fluman/message2020-12-0444 minהמאיץהמאיץההון האנושי בשיווק ומכירות בתקופת הקורונה -עשה ואל תעשהימים לא פשוטים עוברים על כולנו הן במישור האישי והן במישור העסקי. חשוב לנצל תקופה זו לחישוב מסלול מחדש בעסק ואפילו בחיים האישיים שלכם ולהפוך את המשבר להזדמנות. בימים אלו מעסיקים רבים מתמודדים מאז פרוץ משבר הקורונה עם סיטואציה אותה הם מגדירים בלתי אפשרית. כניסת אי ודאות רבה אילצה ומאלצת מעסיקים רבים להתאים את עצמם לשינוי המתבקש. הקורונה האיצה את תהליך השינוי במהירות רבה ושינתה את פני השיווק והמכירות ללא הכר, בתקופה קצרה מאוד של כמה חודשים. חלקכם השכלתם להוביל את רוח השינוי ונכנסתם למכירות בעולמות ה E commerce. חלקכם הטמעתם מערכות טכנולוגיות חדישות כדי לנהל את הלקוחות לנהל מלאים ולהתכונן לעבודה מרחוק מול הלקוחות ועוד שינויים כאלו ואחרים שהתקופה אילצה אותנו לעשות. בפודקאסט הזה אני רוצה לשתף אתכם בתובנות הקשורות בשינוי שעסקים עברו ויצטרכו לעבור כדי לקדם את העסקים שלהם במציאות בה אנו חיים ומתקשרות למגמות שינוי בעולם המכירות והשיווק בדיאלוג עם מיכל שטיין יועצת ארגונית עסקית אנו בוחנים וממליצים על כיווני פעולה  --- Send in a voice message: https://anchor.fm/benny-fluman/message2020-11-2823 min