Shows
The Profitable Stylist PodcastPS214: Be FlexibleBernard uses a recent salon experience to highlight the importance of being flexible to reach the next level of success.
2019-08-0505 min
The Profitable Stylist PodcastPS213: Making it WorkIn this podcast, Bernard challenges his listeners to reject any obstacle, excuse or mindset that prevents them from moving towards their goals. In addition, he reminds them that success is achieved through the small steps that are taken daily over a long period of time.
2019-07-2908 min
The Profitable Stylist PodcastPS212: I'm Still Excited!In this podcast, Bernard talks about his continued excitement about teaching hair replacement and how is online Facebook support group has even helped him learn new things happening in the industry!
2019-07-2206 min
The Profitable Stylist PodcastPS211: This Changed My LifeBernard shares his latest paradigm shift and how it's completely changed how he thinks about technology.
2019-06-0309 min
The Profitable Stylist PodcastPS209: I am a Profitable SylistBernard shares a recent coaching experience that reminded him of how important it is to be confidant in our experience when dealing with clients.
2019-05-2007 min
The Profitable Stylist PodcastPS208: My OpinionIn this podcast, Bernard challenges his listeners to overcome analysis paralysis by taking immediate actions to further their goals.
2019-05-1308 min
The Profitable Stylist PodcastPS207: Word of MouthAccording to Gary Vanderchuck, word of mouth is still the most powerful marketing tool and social media is the new platform that delivers it. In this podcast, Bernard explains why he agrees with Gary V and how social media can help you stay connected to your client base.
2019-02-1809 min
The Profitable Stylist PodcastPS206: Do You Read?Bernard encourages his listeners to read or listen to motivational books and shares his current faves: Gary Vanderchuck’s Crush It and Crushing It. Click on the title to order Crush It or Crushing It from Amazon.
2019-02-1108 min
The Profitable Stylist PodcastPS205: Thank You!In this podcast, Bernard takes the time to thank his listeners for their loyalty and positive reviews!
2019-02-0408 min
The Profitable Stylist PodcastPS204: Modern Hair ReplacementBernard discusses his 27 year journey of offering hair replacement as a service in his salon and provides the inside scoop of why you should too.
2019-01-2807 min
The Profitable Stylist PodcastPS203: A Little InspirationBernard shares a recent visit to an impressive salon in New York and uses the experience as inspiration for listeners to grow their own business.
2019-01-2106 min
The Profitable Stylist PodcastPS202: When To CopyBernard discusses the intricacies of mimicking the habits of others and when it is and isn't beneficial to your business.
2019-01-1411 min
The Profitable Stylist PodcastPS201: Instagram ChallengeBernard challenges his listeners to step up their social media presence by utilizing Instagram. He gives tips to engage and build your audience and expand your influence.
2019-01-0706 min
The Profitable Stylist PodcastPS200: Do a Photo/Video ShootIn this podcast, Bernard shares his recent experience in putting together a photo shoot for future marketing.
2018-12-2708 min
The Profitable Stylist PodcastPS199: Phil Ring InterviewBernard guides Phil Ring in telling his success story and the road to becoming an Instagram legend.
2018-10-2531 min
The Profitable Stylist PodcastPS198: What Are You Good At?Bernard shares what he is particularly good at and encourages his listeners to identify, embrace and improve their own talents.
2018-10-2208 min
The Profitable Stylist PodcastPS197: All about LA!Bernard chronicles his recent stay in Los Angeles and recalls his own experience as a customer in several different salons around town.
2018-10-1812 min
The Profitable Stylist PodcastPS196: GuaranteeBernard talks extensively about guaranteeing results in the salon.
2018-10-1511 min
The Profitable Stylist PodcastPS195: Home Work BalanceIn this podcast, Bernard delves into what it really means to have home-work life balance and how to achieve it.
2018-10-1113 min
The Profitable Stylist PodcastPS194: Recorded MessagesBernard is intrigued with the latest technology in recorded messages and shares how it translates to effective marketing.
2018-10-0809 min
The Profitable Stylist PodcastPS 193: Forgive YourselfBernard talks about forgiving yourself and staying in balance. Learn from the past, plan for the future, but live in the present.
2018-10-0410 min
2018-10-0106 min
The Profitable Stylist PodcastPS191: Plan to Attend a ShowBernard discusses the importance of hair shows, business strategies and continuing education.
2018-09-2707 min
The Profitable Stylist PodcastPS189: Boston InterviewBernard interviews a pair of successful stylists who travel between several states to service their clients.
2018-09-2026 min
The Profitable Stylist PodcastPS187: The Older GentlemanBernard expands on the topic of a recent conversation - consistency is the key to success.
2018-09-1311 min
The Profitable Stylist PodcastPS185: RAISE YOUR PRICES!Bernard tackles the sensitive topic of raising your prices using the basic principles of supply and demand and offers some guidelines on how and when to do it.
2018-06-2509 min
The Profitable Stylist PodcastPS183: Is This What God Feels Like?Bernard uses the analogy of free will to justify allowing assistants to help with our clientele even if their work is not equal to our own.
2018-06-1810 min
The Profitable Stylist PodcastPS181: What Do You Get Lost In?Bernard shares the activities that serve as a mental escape for him and encourages his listeners to find their own personal form of relaxation and self-care.
2018-06-1107 min
The Profitable Stylist PodcastPS180: Learn To Love What You HateBernard shares his own personal experience with learning to love things that he once hated and how doing so helped him grow both personally and professionally.
2018-05-3110 min
The Profitable Stylist PodcastPS178: What To Do With CancellationsBernard talks about what to do when the inevitable happens - customer cancellations. He shares a recent salon experience and offers practical tips and tricks to make that time productive.
2018-05-2406 min
The Profitable Stylist PodcastPS176: Making MoneyBernard recalls a recent visit to a salon that uses an aggressive consultant program to help their stylists achieve impressive levels of financial and professional success.
2018-05-1708 min
The Profitable Stylist PodcastPS175: Your Hydraulic Chair!This podcast focuses on the physical toll that a career in the hair industry can take on the body. Bernard shares some practical tips to help avoid some of the most common mistakes that lead to long term pain.
2018-05-1406 min
The Profitable Stylist PodcastPS174: Plan Everything or Plan NothingThis podcast encourages listeners to plan their day for maximum productivity. Bernard offers specific examples to illustrate how planning ahead can increase profitability and customer satisfaction in the salon.
2018-05-1008 min
The Profitable Stylist PodcastPS173: The Queenless RoarBernard expounds on his previous podcast where he discussed his passion for beekeeping. Specifically, he explains the phenomenon known as the queenless roar - and the life lessons we can all learn from bee behavior.
2018-05-0710 min
The Profitable Stylist PodcastPS172: Chickens, Goats and BeesIn this podcast, Bernard shares his personal passion of living in the country surrounded by his farm animals and the life lessons that he's learned from it.
2018-05-0310 min
The Profitable Stylist PodcastPS171: I'm so busy, but I'm not getting anywhere!Bernard tackles the reasons why you may be working hard but not seeing results...including self sabotage and analysis paralysis.
2018-04-0506 min
The Profitable Stylist PodcastPS170: Do You Read BooksBernard encourages his listeners to read the best selling book series by Robert Kiyosaki. Click to purchase Rich Dad Poor Dad or Cash Flow Quadrant on Amazon.
2018-04-0208 min
The Profitable Stylist PodcastPS169: Residual IncomeBernard introduces the concept of residual income and discusses its importance in terms of retirement.
2018-03-2907 min
The Profitable Stylist PodcastPS168: AttritionBernard defines attrition, how it affects our industry and what you can do about it!
2018-03-2607 min
The Profitable Stylist PodcastPS167: Paradigm ShiftBernard discusses Paradigm Shift and how changes in our perception can completely alter our worldview.
2018-03-2206 min
The Profitable Stylist PodcastPS166: Go Through The Motions!In this podcast, Bernard reinforces the simple tried and true marketing strategies that work to build a solid clientele.
2018-03-0106 min
The Profitable Stylist PodcastPS165: What Do You Talk About?Bernard shares his secret about developing long term client relationships and easy tricks to help keep conversations fresh and interesting.
2018-02-2610 min
The Profitable Stylist PodcastPS164: If There Was a Problem....Yo, I'll Solve It!Bernard uses this iconic Vanilla Ice lyric to expound on the idea of leadership.
2018-02-2209 min
The Profitable Stylist PodcastPS163: One Step FurtherBernard delves into the true meaning of manipulation and how it applies to sales and marketing. In addition, he offers listeners specific steps they can take to establish a marketing base.
2018-02-0812 min
The Profitable Stylist PodcastPS162: Pay Attention!Bernard discusses several recent experiences that brought clarity to his own challenges in business and encourages listeners to do the same.
2018-02-0511 min
The Profitable Stylist PodcastPS161: The Third PlaceIn this podcast, Bernard defines a concept first introduced by Starbucks.....The Third Place. In addition, he explores the idea of creating a salon environment that encourages the same experience.
2018-02-0106 min
The Profitable Stylist PodcastPS160: Should You Do Hair Replacement?Bernard reminisces about his early days in the industry and discusses both the rewards and challenges of offering hair replacement
2018-01-2909 min
The Profitable Stylist PodcastPS159: On The Road AgainBernard struggles with getting back into the rhythm of traveling and discusses the importance of goal setting and good habits to stay on track.
2018-01-1506 min
The Profitable Stylist PodcastPS157: Moving Forward!Bernard challenges his listeners to identify the ways that they are moving forward and growing in their business for the New Year!
2018-01-0806 min
The Profitable Stylist PodcastPS156: What Does the Future Hold?Bernard reminisces about the advancements in the past to speculate about how amazing the future could possibly be in our industry and in our own personal businesses.
2018-01-0408 min
The Profitable Stylist PodcastPS155: Talking to StrangersBernard encourages listeners in this podcast to push past their comfort zone, overcome their fears and develop critical skills that will catapult them into their next level of professional and personal success.
2018-01-0110 min
The Profitable Stylist PodcastPS154: How’s the WeatherIn this podcast, Bernard discusses several ways to stay focused on what is truly important.
2017-12-2809 min
The Profitable Stylist PodcastPS153: Breaking Up the MonotonyBernard talks about changing up your schedule, activity or habits to see things from a different perspective, spark your creativity and change your life.
2017-12-2508 min
The Profitable Stylist PodcastPS152: You Are SuccessfulBernard encourages his listeners to recognize the success that they've already and identify the habits that have led them to being successful.
2017-12-2110 min
The Profitable Stylist PodcastPS151: MotivationIn this podcast, Bernard shares simple tips on how to stay motivated and positive in life.
2017-12-1810 min
The Profitable Stylist PodcastPS150: OverwhelmedBernard discusses his own coping techniques when he is overwhelmed with life's expectations.
2017-12-1407 min
The Profitable Stylist PodcastPS149: Gustena JaubertIn this podcast, Bernard interviews the World Skills Silver Medalist in Hairdressing, Justine Gaubert. Among other topics, Ms. Gaubert shares what she sees as the difference between American and European stylists and clients.
2017-12-1110 min
The Profitable Stylist PodcastPS148: Jude Grayson InterviewBernard interviews entrepreneur and 7 time martial arts national champion, Jude Grayson. In this information-packed podcast, Mr Grayson shares his success story with detailed facts, figures and insight that listeners can use to find success in their own field.
2017-12-0753 min
The Profitable Stylist PodcastPS147: Making MoviesBernard recounts his experience as part of a hair replacement promo piece that was filmed in New York and shares how I-movies are leveling the playing field for small businesses to compete in advertising.
2017-12-0413 min
The Profitable Stylist PodcastPS146: Behind the scenes of Martial VivotBernard shares his experience and the business lessons he learned at the upscale men’s salon, Martial Vivot.
2017-11-3009 min
The Profitable Stylist PodcastPS143: Salon RemodelBernard uses this podcast to share his experience with remodeling his own salon and offers some advice as to how to keep it a positive experience for everyone.
2017-11-2007 min
The Profitable Stylist PodcastPS142: True or FalseBernard passionately discusses hair extensions and the misconception that they are damaging to the client's hair.
2017-11-1605 min
The Profitable Stylist PodcastPS141: Celebrity Interview Nicole ObertBernard interviews Nicole Obert, runner up on Bravo's Shear Genius:Season 2 and is currently an official member of the Wella New York Fashion Week Team. In 2007, Nicole’s dream brought her to New York City where she spent 5 years mastering her craft with the world renowned stylist, Nick Arrojo. Now with over 13 years in the business, Nicole has traveled the world cutting hair and sharing trends on some of the industry’s biggest stages and in this podcast Bernard sits down with her for a few minutes to discuss the keys to her success.
2017-11-1316 min
The Profitable Stylist PodcastPS140: Know Your StrengthBernard discusses the importance of calculating the cost of learning new and difficult skills....including the investment of both time and money.
2017-11-0607 min
The Profitable Stylist PodcastPS139: Becoming ProfitableThis motivating podcast explores the reason behind The Profitable Stylist and how applying the principles Bernard teaches can change your future.
2017-11-0210 min
The Profitable Stylist PodcastPS138: GivingTo follow up on his previous podcast about giving away free services, Bernard discusses having a plan to give back in your community on a regular basis.
2017-10-3007 min
The Profitable Stylist PodcastPS137: Family for Free?Bernard discusses the challenges, possibilities and realities of giving services away for free to family and friends.
2017-10-2611 min
The Profitable Stylist PodcastPS 136: Go Facebook LiveIn this podcast, Bernard encourages his listeners to utilize Facebook Live as an additional way to build a social media following.
2017-10-2306 min
The Profitable Stylist PodcastPS134: Random ThoughtsBernard shares some early morning thoughts on some highly effective advertising strategies that he's recently stumbled upon.
2017-10-1612 min
The Profitable Stylist PodcastPS133: Go Live TodayThis podcast encourages listeners to face their fears and Go Live on Facebook! Bernard explains the advantages of connecting with your audience in such a personal way and suggests several topics that stylists could easily use as material for a Facebook Live event.
2017-10-1206 min
The Profitable Stylist PodcastPS132: Facbook LiveBernard's excited about the latest social media platform that he's been experimenting with ---Facebook live! He gives his listeners some tips and tricks that he's discovered along the way to build your live audience and overall views.
2017-10-0908 min
The Profitable Stylist PodcastPS131: School's OutBernard recalls a recent visit to local school and shares about his experience with the students. In particular, he explains why he decided to let a student cut his hair and the lesson we can all learn from it.
2017-10-0509 min
The Profitable Stylist PodcastPS130: Go To School!In this podcast, Bernard discusses why he is passionate about motivating students that are still in cosmetology school.
2017-10-0209 min
The Profitable Stylist PodcastPS129: Why Haven't You Done This Yet?Bernard shares a story about his recent experience with an extremely busy stylist and revisits the concept of raising your prices when you are booked solid.
2017-09-2809 min
The Profitable Stylist PodcastPS127: I Quit!Bernard recalls a recent salon disaster that he uses as a teachable moment for a new stylist.
2017-09-2111 min
The Profitable Stylist PodcastPS126: I Went Back To WorkBernard is energized after spending a day back behind the chair and he shares how the experience renewed his passion for the industry.
2017-09-1806 min
The Profitable Stylist PodcastPS125: Fresh StartBernard takes a refreshingly honest approach in discussing his New Year's resolutions and the benefits and pitfalls of accountability when setting goals.
2017-09-1410 min
The Profitable Stylist PodcastPS124: The DetailsBernard recalls his own experience at a local diner to discuss the importance of paying attention to detail when working with clients.
2017-09-1113 min
The Profitable Stylist PodcastPS123: Teach SomethingSharing your knowledge with someone else is not only rewarding but humbling. Bernard discusses how teaching others reminds him of how much he's been taught and helped along the way.
2017-09-0706 min
The Profitable Stylist PodcastPS122: I'm ScaredBernard talks about the different emotions he has regarding an upcoming video series that he will be participating in soon. He explores how those feelings can be used as the motivation and energy to accomplish your goals!
2017-09-0407 min
The Profitable Stylist PodcastPS120: One Little ThingBernard offers a new way of looking at educational opportunities - finding value in learning one little thing!
2017-08-2806 min
The Profitable Stylist PodcastPS119: StressBernard tackles the subject of stress and how handling stress is a skill that is developed over time.
2017-08-2408 min
The Profitable Stylist PodcastPS117: Sharing a SecretBernard shares his secret to success ---- automated systems. Systems are an essential part of consistency and can help you overcome everything from human error to procrastination.
2017-08-1707 min
The Profitable Stylist PodcastPS116: You Tube vs Hands-On TrainingBernard discusses the important roles both hands-on and video training can have in education.
2017-08-1411 min
The Profitable Stylist PodcastPS115: Results After the ActionBernard delivers an in depth explanation of his proven marketing system that can help any stylist build a clientele quickly.
2017-08-1011 min
The Profitable Stylist PodcastPS114: William WhatleyBernard interviews celebrity stylist and TV personality, William Whatley. His inspirational story in the beauty industry is sure to motivate listeners to reach the next level success in their own field.
2016-12-0837 min
The Profitable Stylist PodcastPS113: Cruisin' the CoastBernard shares about his experience at Cruisin' the Coast with the family and encourages his listeners to find something fun to enjoy with their family.
2016-12-0507 min
The Profitable Stylist PodcastPS112: Miss USABernard discusses his recent involvement in helping several contestants compete in the upcoming Miss USA pageant.
2016-12-0107 min
The Profitable Stylist PodcastPS111: Pay Part 2Bernard concludes his segment on pay by discussing innovative ways to pay new stylists in the salon.
2016-11-2807 min
The Profitable Stylist PodcastPS110: Do You Juice?Bernard shares one of his healthy passions with listeners - juicing!
2016-11-2407 min
The Profitable Stylist PodcastPS109: Pay StructuresBernard reviews the pros and cons of different pay structures in the industry including booth rental, commission and team based pay.
2016-11-2108 min
The Profitable Stylist PodcastPS108: I Love My Job!Bernard discusses the pros and cons of the industry and why it has served him so well over the years.
2016-11-1710 min
The Profitable Stylist PodcastPS107: You Never KnowBernard encourages listeners to attend and even volunteer at hair events around the country because "you never know" exactly what benefits will come from it!
2016-11-1405 min
The Profitable Stylist PodcastPS106: It's Lost ForeverTime. Bernard discusses how our most valuable asset in the salon industry must be carefully managed to maximize our success.
2016-11-1008 min
The Profitable Stylist PodcastPS104: JealousyBernard discusses jealousy and how it can often hinder life goals and authentic relationships.
2016-11-0312 min
The Profitable Stylist PodcastPS103: Have You Lost It?Bernard encourages listeners to reexamine the purpose behind what they do every day and rediscover their passion in the process.
2016-10-3113 min
The Profitable Stylist PodcastPS102: Get A CoachBernard encourages even experienced stylists and seasoned business owners to seek out a professional coach, consultant or mentor to reach the next level of success.
2016-08-1810 min
The Profitable Stylist PodcastPS101: Marketing vs GamblingBernard discusses his love of gambling and how many people spend money on marketing their business like they are gambling - without researching the odds or tracking results.
2016-08-0809 min
The Profitable Stylist PodcastPS47: Mistake #2Bernard reveals the second mistake stylists often make when trying to build their business - not utilizing free marketing materials. Bernard explains the how and why of using the free promotional items distributors frequently offer salons.
2016-02-0407 minThe Profitable Stylist PodcastPS1: Welcome to The Profitable StylistIn this first podcast of the series get to know Bernard Ory, host of the Profitable Stylist. This podcast will provide stylists with a road map for success including specific strategies for building a loyal clientele, offering profitable services and building a successful business. Subscribe today and join us on the journey!
2015-09-0309 min