Shows
The Angie McPherson Show10 | Elevating Your Brand with Bernel WestbrookIn this episode, I'm excited to have the incredible Bernel Westbrook, a seasoned brand and web designer, podcast host, and the visionary behind Branded by Bernel, sharing her expertise!With her vast experience working with creative entrepreneurs, Bernel shares valuable insights including the four main components of a successful brand strategy (including one that is often overlooked)!Discover actionable strategies for elevating your brand at different business stages and gain clarity on the ideal timing for website rebranding. Tune in for the secrets to building a standout brand that captivates your audience!Download...
2024-03-2041 min
Unbreakable Business42: The ROI of intentional branding with Bernel WestbrookBusiness owners know that first impressions are everything. Having a strong brand can play a key role in your business success. In fact, research shows that having a brand that is consistent increased revenue by up to 20%.Bernel Westbrook, owner of Branded by Bernel, joins us to talk about the ROI of intentional branding. Having a good brand goes beyond a good logo and Bernel shows us how having an intentional brand can lead to sustainability in our business.The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with...
2024-01-3138 min
Wisdom in the Tangents Photography Podcast125. Top 3 Ways to Grow Your Business Outside of Social Media with Bernel WestbrookMy guest on the show today is Bernel Westbrook.She is the owner and lead designer at Branded by Bernel, a full service branding and web design company. She's also the host of the Branded by Bernel Podcast where she shares branding tips and obsesses over the details so you don't have to.And Today Bernel is sharing her top 3 ways you can grow your business outside of social media.Sponsor: TáveReceive an extended 60 day free trial of Táve at Lightdarkco.com/taveLo...
2022-07-1154 min
Life Beyond Business09. Navigating Opportunities and Challenges as Black Designers with Bernel Westbrook and Octavia EleaseWhen I came into the "real world" after college and decided to be an entrepreneur, I didn't see a lot of people designing websites who looked like me. So, when I found Bernel Westbrook and Octavia Elease, it was so encouraging. I've been following their brands for a while and I love what they stand for, how they serve, and how they show up. It's my honor to be able shine a spotlight on them in this special episode of the podcast! I hope you enjoy getting to know them both better as we chat about life and entrepreneurship.
2022-02-1625 min
The Branded By Bernel Podcastep | 17 Extending the Life Cycle of Your Photography Business - feat. Jamie FindlayIf you don’t have a community of entrepreneurs you can join, then make one yourself! That’s what today’s podcast guest Jamie Findlay has done and it has blessed her life in many ways. Welcome to the Branded by Bernel this morning! Jamie is the CEO and founder of Evolve, an international educational company for creatives helping them build sustainable businesses. She’s also a private coach for entrepreneurs and brand and wedding photographers. She loves to host educational events that are small enough to provide lots of connections. Jamie thri...
2021-05-0134 minThe Branded By Bernel Podcastep | 16 Staying True to Your Art and Growing with Integrity - feat. Rodney BrownIf you are a creative entrepreneur you will click immediately with today’s episode and with Bernel’s guest Rodney Brown. Rodney is a wedding, couples and editorial photographer out of Northern California who built an entire career and reputation from simple integrity in being an artist. He does not shoot weddings with the purpose of getting amazing, bomb Instagram shots. He shoots weddings for the couple. He takes the photos that they would want and the photos they will have up on their walls so long they forget it is even a photograph because it’s their...
2021-04-2431 minThe Branded By Bernel Podcastep | 15 Elevate Your Client Experience Using Systems - feat. Jen HughesWelcome to brunch! Pull up a chair and join Bernel and Jen Hughes as they talk about smart business systems. Jen is a Client Experience Specialist who brings a unique combination of relationship-centered focus and efficiency to her work. She helps coaches & consultants create streamlined and elevated experiences for their clients. These systems also free up time for the coaches and consultants themselves! She calls this the Hughes Method, and it works! What struggles do you face as a small business owner? For Jen, as an entrepreneur, she has overcome both im...
2021-04-1730 minThe Branded By Bernel Podcastep | 14 Starting a 7-Figure Business and Traveling the World With Your Best Friend - feat. Ashley & ManikaThe businesses that we highlight on this podcast are all pretty dreamy. Bernel interviews entrepreneurs in amazing, creative and lively industries. Today we’re doubling down with our guests Ashley and Manika, world-traveling best friends, who run an Airbnb business in Atlanta, Georgia. They started Vibes ATL from the ground up 5 years ago and have not looked back since! Vibes ATL offers vacation rentals, travel planning, and consultation services. Ashley and Manika have paid close attention to their branding since the very beginning, zoning in on the absolute most important message they wanted to send, whi...
2021-04-1022 minThe Branded By Bernel Podcastep | 13 14K and Growing: Building a Collaboration Based Community - feat. Carrie AllenLet's Collab is a community built around a craving for professional photos in the small shop world, where many shop owners are used to DIYing every part of running their small business. Carrie Allen started Let’s Collab as the answer to that void, providing shops with access to hand-picked professional photographers and providing photographers with access to custom, handmade, or unique items that they might enjoy. In essence, it's a group of like-minded small business owners who share a common interest in elevating both the small-shop world and the photography industry. Today Bernel and Carrie Allen tal...
2021-04-0340 minThe Branded By Bernel Podcastep | 12 Brunch Behavior**Announcement** Branded by Bernel is introducing a new sub-brand called Brunch Behavior! In designing the concept for Brunch Behavior, Bernel brainstormed all of the qualities and vibes, that she wanted to offer to other entrepreneurs of small businesses. She envisioned a community that was helpful, inspiring, classy, and comfortable. Brunch behavior offers transparent resources that actually help you build your business and find friends to connect with who will help normalize the fact that slow, consistent growth with no time constraints is something to be proud of! We need this to balance out the influence of the o...
2021-03-2720 minThe Branded By Bernel Podcastep | 11 Building a Brand that Gives Back: Every Woman Knows a Woman - feat. Monica Harris11: How does your business give back? Today’s episode is such an inspiring resource if you’re interested in developing the charitable side of your business. Bernel’s guest today is Monica Harris. She’s a Greensboro native, mother, and a former firefighter-turned-stylist who has a very tender connection to women struggling with hair loss. It’s an issue that just doesn’t get talked about. Monica created a program called “Every Woman Knows a Woman” which gives beautiful wigs to girls and women facing hair loss. Monica serves women by helping the...
2021-03-1337 minThe Branded By Bernel Podcastep | 10 Educating and Instilling Confidence as a Photographer - feat. Ariel PerryToday’s episode is a deep dive into investing in yourself. Our guest Ariel Perry eats, breathes and sleeps this philosophy. Ariel is a luxury senior and brand photographer. She’s literally written the book on celebrating high school seniors through luxury photo shoots, and countless entrepreneurs count on her to co-create their vision for their brands. If you’re right on the cusp of advancing your business Ariel and Bernel want to encourage you. Do your research and hire a mentor or go to a conference. These things do pay you a return, especially when yo...
2021-03-0638 minThe Branded By Bernel Podcastep | 9 Growing Your Social Media Through Strategic StorytellingMeet Instagram Strategist, Akua Konadu! Akua offers entrepreneurs the education and empowerment they need to expand reach in business. She leans into storytelling to accomplish these goals, helping build an Instagram strategy, social media management and content creation. Today Akua and Bernel discuss overcoming analysis paralysis and anxiety when you are launching a new business, program or service. This advice is invaluable for entrepreneurs at any stage because we are always looking forward to the next big step, and it’s intimidating. Akua’s leadership in refining and sharing your personal, brand and business stories is the...
2021-02-2749 minThe Branded By Bernel Podcastep | 8 Positioning Your Business to Make An Impact - feat. Chip DizárdChip Dizárd is a world renowned photographer who teaches creative entrepreneurs the secrets to growing their business. He teaches skills to thrive in business through educational videos, in-depth training, mentoring programs, consulting, and educating groups through public speaking. Chip has mastered social media marketing, positive engagement, and how to turn inquiries into life-long client relationships. He still provides top quality brand photography for weddings, business professionals, and models but has more to offer. Chip is excited to help both the developing and seasoned creatives take their business and brand to the next lev...
2021-02-2044 minThe Branded By Bernel Podcastep | 7 Building a Photography Business for the Dreamers, Hustlers and Go-Getters - feat. Liv StoufferWelcome to our brunch chat on this beautiful Saturday morning, or whenever you are tuning in! Today Bernel is talking with Liv Stouffer of Liv in the Moment Photography to discuss having a very clear vision for you business. Liv is a wedding, boudoir and brand photographer whose “why” is to support her clients, to show them how valuable they are, and how important their life is. Whether its photographing their new product launch or making them feel like a supermodel on their wedding day, she loves making them feel special. And, looking like a supe...
2021-02-1344 minThe Branded By Bernel Podcastep | 6 Building a Strong Business Foundation in the Wedding Industry - feat. Keisha ScottToday Bernel Westbrook welcomes Keisha Scott to discuss breaking into an industry, turning back to help other young entrepreneurs, and learning how to trust your own design style. Keisha Scott, Owner and Event Designer at K. Scott Weddings, is passionate about creatively designing and planning weddings with an infusion of love and culture. Lauded as a top wedding planner in North Carolina and a Wedding Industry Expert Winner for the North Carolina Triad Area, she plans and designs dream weddings! She plans Indian weddings, African weddings, fusion weddings, and all other cultural weddings home and a...
2021-02-0631 minThe Branded By Bernel Podcastep | 5 Word of the Year 2021: SustainabilityWe hope you are having a lovely Saturday morning brunch today. Thanks for joining us! Have you had a chance to settle into your new word of the year? Wrapping up 2020, we all have been wonderful given the gift of clarity to know what we want to create more of in 2021. Bernel's word is Sustainability. There is a lot to unpack here because this word means a lot to her and her business. You're in for a treat! Whether you're building a new business or focusing on scal...
2021-01-3017 minThe Branded By Bernel Podcastep | 4 Photography, Rebranding, Course Creation, and the Most Profitable Year of my Business - feat. Amanda Burman“I want people to know, there is alway room at this table. So many times people are busy looking up and forward, that they actually forget those a few steps behind them. I will never forget you, in fact, this job can be lonely, so join me!” -Amanda Burman Today Bernel welcomes special guest Amanda Burman. Amanda is a photographer and mentor who focuses on Senior Photography, Engagement + Wedding Photography, Newborn Photography: some of the most important, beautiful life events our girls and women cherish. She also offers Commercial Photography, Photography Course...
2021-01-2344 minThe Branded By Bernel Podcastep | 3 Using Your Network as Your Value - feat. Jonathan DavisJonathan Davis has been in the event design industry for 16 years! He’s been featured in People Magazine, Essences and The Knot, and he’s created events for Oprah, Maya Angelo Prince and Lebron James. Having started out very young, he knows the importance of believing in your worth. That’s what we’re talking about today on Branded by Bernel. Thanks for tuning in! Jonathan gathers inspiration from art, fashion, architecture and world travel. His high-end event design company CLUX, which operates in Charlotte, offers florals, events design and rentals, home staging and brand activatio...
2021-01-1630 minThe Branded By Bernel Podcastep | 2 How to Turn Your Passion into a Profit While Working Full Time - feat. Lay YoungLay Young is our first guest! On today's podcast we're talking about Lay's interior designing business Projex! Lay is a very talented and affordable designer who bridges the gap between your dream home and your current living space. She creates million-dollar spaces for a fraction of the cost without compromising quality. In addition to being a business owner and an interior designer, Lay is also a nurse. She's a nurse during COVID! You're definitely going to enjoy hearing how she manages both professions and finds inspiration. Lay offer...
2021-01-0834 minThe Branded By Bernel PodcastWelcome to the Branded by Bernel PodcastWelcome to the Branded by Bernel Podcast! We have some exciting episodes coming right around the corner as Bernel Westbrook sits down with amazing entrepreneurs to have a virtual brunch chat about business life!
2021-01-0802 minThe Branded By Bernel Podcastep | 1 Becoming Branded by BernelAt age of 21, Bernel Westbrook began building the foundation for her branding and web development business, Branded by Bernel. As she worked to establish herself in this multi-faceted industry, she often felt unsure and alone in the process of growing a business from the ground up. Were her skills valuable? Did her voice matter among a sea of already successful entrepreneurs? Did she really have what it takes to inspire others? We all desire to be great at what we do, although once we get there, no one seems to talk about the “messy middle.” This m...
2021-01-0714 min
The Art & Soul Show - Photography Podcast for Newborn and Family PhotographersBuilding a Brand with Intention & Alignment with Bernel WestbrookWith a background deeply rooted in fine art and a degree in web development, she lives by her motto "to obsess over the details so you don't have to." Bernel Westbrook works with creative entrepreneurs to build brands and websites that establish a foundation of trust. Since she started her business in 2016, Bernel has served the creative industry with high energy, tell-it-like-it-is honesty, and a passion for inspiring others. She's a hugger, a world traveler, and a design enthusiast. Branding is more than just a logo, or the colors you use, or even the fo...
2020-09-1428 min
The Power in Purpose: A Podcast for Wedding Pros051 | How to Build a Brand Your ICA's Trust with Bernel WestbrookBranding. I know it’s something you’ve obsessed over, and for good reason. It’s important! But how do you build a brand your ideal clients can trust from the moment they land on your website? And why is trust SO important in branding? My guest on today’s episode of The Power in Purpose podcast is a branding expert for creative entrepreneurs–and she breaks it down for us step-by-step through her four pillars of branding. Bernel Westbrook is the owner and lead designer of Branded by Be...
2020-07-2847 min
Influencer Entrepreneurs: Marketing Tips to Make You More VisibleWhat is Personal Branding with Bernel WestbrookAs an online entrepreneur, creating a personal brand is something you have to do if you want people to know who you are and what your business is all about. But exactly what is personal branding? What all needs to be included? And can you do it yourself or should you hire a branding specialist?If you aren’t sure where to begin with creating your personal brand, I’ve got you covered! My guest on today’s episode is Bernel Westbrook. Bernel is a Charlotte-based designer whose firm specializes in branding and web desi...
2020-05-1818 min
Bokeh - The Photography Podcast#342: The 4 Pillars of Branding - Bernel WestbrookAre you struggling with where to start when it comes to building a brand for your business?In episode 342 of the Bokeh Podcast, Bernel Westbrook of Branded by Bernel joins us to discuss the four pillars that make up a good brand. Listen in as she dives into the importance of each pillar and how they can help you establish a unique brand that represents you.The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple...
2020-02-1731 min