Shows
Saville Productions Purpose PodcastBernice Chao on standing by your purposeRupert sits down with Bernice Chao to discuss standing by your purpose.Bernice Chao is the Chief Creative Office of Aster, as well as the founder of Asians in Advertising. She also wrote the acclaimed novel "The Visibility Mindset".Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues. 2025-07-1018 min
Breaking Through The MayhemTelling the Whole Story with Bernice Chao on Culture and CreativityWhat does it mean to build a creative career by being unapologetically you, while making space for others to do the same? Bernice Chao, Chief Creative Officer and co-founder of Asians in Advertising, joins Michele Ching for a conversation about authenticity, representation, and the power of culturally grounded storytelling.
From leading campaigns for brands like Google, Amazon, and Netflix to mentoring the next generation at LMU, Bernice shares how personal identity and professional excellence don’t just coexist—they fuel each other. She opens up about the moments that shaped her, the impact of her nonpr...2025-06-2625 minBreaking Through The MayhemTelling the Whole Story with Bernice Chao on Culture and CreativityWhat does it mean to build a creative career by being unapologetically you, while making space for others to do the same? Bernice Chao, Chief Creative Officer and co-founder of Asians in Advertising, joins Michele Ching for a conversation about authenticity, representation, and the power of culturally grounded storytelling.
From leading campaigns for brands like Google, Amazon, and Netflix to mentoring the next generation at LMU, Bernice shares how personal identity and professional excellence don’t just coexist—they fuel each other. She opens up about the moments that shaped her, the impact of her nonpr...2025-06-2625 min
MediaVillage Podcast NetworkFrom Only to Many: AAPI Leaders Share Journeys of Empowerment and BelongingIn celebration of Asian American and Pacific Islander (AAPI) Heritage Month, a dynamic group of industry leaders gathered for MediaVillage’s fourth annual AAPI Leadership Roundtable to discuss the ongoing evolution of inclusion in the media and advertising sectors. The panel featured Suzie Bao, VP Group Account Director for McDonald’s at IW Group; Bernice Chao, Chief Creative Officer at Aster and Founder of Asians in Advertising; Irene Kwak, EVP of Client Growth at Starcom; Jinie Kwak, Executive Director of Global Communications and Marketing at VML; and David Lai, President and Head of Global Data, Analytics & Transformation at Publicis Coll...2025-05-2848 min
Dead Pilots SocietyEpisode 166: Rich Dan Poor Dan written by John Enbom (Party Down, Veronica Mars))John also wrote on Veronica Mars, iZombie, and Benched. This pilot has that unique Enbom touch.Rich Dan, Poor Dan was recorded live in front of an audience at the Elysian Theatre in Los Angeles. Our cast was Ryan Hansen (Party Down) as Danny, Martin Starr (Party Down, Silicon Valley) as Daniel, Zoe Chao (Party Down) as Marnie, Olivia Liang (Kung Fu) as Sasha, Comedian Patrick McDonald as Stuart, Janet Varney (Stan Vs. Evil, JV Club) as Bernice/Maywell, Ellie Reed (Girlboss) as Louise, Comedian Anna Seregina as Olga/Sexy Assistant/Sally, Brendan Scannell (Bonding, Heathers) as...2025-02-2045 min
Idea CitizenAuthenticity in Advertising: The Power of Diverse StorytellingIn this conversation, Jackie Domanus and Bernice Chao discuss the importance of diversity in storytelling within the advertising industry. Bernice shares her personal journey in advertising, her achievements, and the significance of authentic representation. They explore the challenges of selling creative work, the evolution of casting practices, and the need for cultural sensitivity in storytelling. The discussion emphasizes the importance of building trust within teams and advocating for visibility in the workplace.
Takeaways
Diversity in storytelling enhances creativity and authenticity.
Personal experiences shape unique perspectives in advertising.
Building trust within teams fosters a...2025-01-1439 min
The Balanced Leader: Merging Logic and Heart in Women's Leadership12. Visibility Is a Skill: Bernice Chao’s Strategies for Being Seen and ValuedDo you ever feel like you're waiting to be ready before stepping into your power? Does the idea of being visible feel intimidating? The truth is, waiting is holding you back. In today's episode, Bernice Chao, co-author of The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers, shares why you don't need to feel ready to lead and how you can build the skill to be seen and valued right now. Get full show notes, transcript, and more information here: www.aspire-coaching.co/12Mentioned in...2025-01-0841 min
THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE64: BTS of writing, publishing, and promoting a book (in record time) with Dana SnyderPublishing a book is such a credibility-builder. It opens new doors, builds trust with your ideal audience, and cements your thought leadership in your field. But it can be a LOT to take on in addition to your existing social impact work. Dana Snyder joined us by the campfire to share the behind the scenes of writing, publishing, and promoting her new book in record time (writing it in 4 weeks and publishing it in 4 months!) Dana’s the founder of Positive Equation, a sought-after keynote speaker, host of the acclaimed global podcast “Missions to Movements”, and creator of the...2024-09-1131 minTHE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE63: Getting Visible as an AAPI Leader with Bernice Chao and Jessalin LamWelcome to our final episode of this special summer series of the Campfire Circle podcast. We’re bringing back mini-moments from past episodes that are just as relevant today – if not more so.This episode is from a longer conversation with Bernice Chao and Jessalin Lam where we dive into the unique visibility challenges that AAPI leaders face. They share practical tips and stories about how they reframed cultural messages and norms to better advocate for themselves and secure new opportunities at work.To listen to the full episode, visit: LUMOS MARKETING...2024-08-2811 min
The Bold LoungeBernice Chao: Mastering the Mindset of Bold VisibilitySend us a textAbout This EpisodeThroughout this episode, Bernice Chao demonstrates the multifaceted nature of boldness and visibility. Her experiences personally and professionally provide listeners with insights for amplifying their impact and creating a lifestyle that embraces inclusivity and community. As an award-winning creative who has worked on the world's top brands and the author of the bestselling book, The Visibility Mindset, Bernice describes how to assert your presence and navigate the nuances of professional visibility while fostering a supportive network that encourages growth, all in a way that feels authentic...2024-05-1046 min
OVERSHARING hosted by Mikhail AlfonBernice Chao: Visibility Mindset in the Work PlaceIn this deeply inspiring episode, we're joined by the incredibly multifaceted Bernice Chao, a creative powerhouse whose journey breaks the mold in more ways than one. Bernice shares her unique path from growing up in an Asian immigrant household to making her mark in the competitive world of advertising and beyond. Listeners will be captivated by Bernice's early realization of her passion for art, supported by her mother's unwavering belief in her talents, leading her to pursue a career that defies the typical expectations placed upon Asian American children. Her story is a testament to the power o...2024-04-1043 min
MEANINGFUL: Marketing, Mentoring, MatteringHow to be a CREATIVE LEADER | “Meaningful” Podcast Episode 2Today, I am joined by Bernice Chao, an accomplished integrated creative leader, who dedicated her career to elevating brands through innovative storytelling and realizing non-traditional concepts.
Her portfolio boasts collaborations with industry giants like Google, HBO, and Amazon. A fervent advocate and thought leader in the Asian and Pacific Islander community, she co-founded the global non-profit organization Asians in Advertising, which fosters opportunities through scholarships, mentorship, and engaging events.
She also co-authored the bestseller and received awards for the book, "The Visibility Mindset: How Asian Leaders Create Opportunities and Push Past Boundaries."
Her passion for community engagement is exemplified...2024-01-2046 min
The Tyler Glen ShowFiancé Pummels wandering eye BF-Tree Shortage-Fake TooniesLIVE daily show about Food, Fun Places & the Mayhem of Life 7AM Central at: https://www.twitch.tv/tylerglenshow Topics: A population the size of Brandon uses MB food banks each month. NEW Harvest MB Food Bank report; people using food banks up 150% and almost ½ are employed. That's why Friday's Sugar Auction is so important! IT’S OFFICIALLY THE CHRISTMAS SEASON as the Rockefeller Christmas Tree in New York was lit last night and Sun Seeker Bernice was there! NO Sugar and now NO TREES! Still with Christmas Trees, move over sugar, it looks like another shortage for Christmas...2023-11-3039 min
Smart Talk SeriesUplifting Your Community with Bernice ChaoHow do you make a difference when you see a lack of support for your community? In today's episode, Melissa talks to Bernice Chao, an award-winning creative whose career evolution led her to creating Asians in Advertising and writing a book about visibility. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast! About Bernice: Bernice Chao is an award-winning creative who's worked on campaigns for notable brands like HBO, Google, Chime, and Nissan. As one of the few female Asian American creative leaders in the U...2023-10-0338 min
Smart Talk SeriesUplifting Your Community with Bernice ChaoHow do you make a difference when you see a lack of support for your community? In today's episode, Melissa talks to Bernice Chao, an award-winning creative whose career evolution led her to creating Asians in Advertising and writing a book about visibility.About Bernice:Bernice Chao is an award-winning creative who's worked on campaigns for notable brands like HBO, Google, Chime, and Nissan. As one of the few female Asian American creative leaders in the United States, she is helping shape the AANHPI community as the co-founder of the non-profit organization Asians in Advertising and...2023-10-0338 min
Conversation Piece PodcastSeptember Solo! AKA: What's missing from my conversation?On this week’s episode of Conversation Piece, Patrick kicks off September with a solo episode! We're doing a few things: recapping our incredible month of August, setting up our even more incredible September (THESE ANNOUNCEMENTS THO!), and going deep on the missing piece of the conversation in his own life: truly giving empathy + grace to young P (or not giving it to him). You don't want to miss this.Also, this is definitely the most fun and involved solo episode yet from both an audio and video standpoint. Make sure you check out both versions, FOR RE...2023-09-0434 min
Conversation Piece PodcastThe path to visibility with Bernice ChaoOn this week’s episode of Conversation Piece, author, speaker, and co-founder of Asians in Advertising Bernice Chao joins Patrick to discuss the importance of visibility and unity within the broader Asian diaspora. Bernice shares about her journey in the advertising industry, the moments that helped her realize the importance of creating visibility for our community both inside and outside that space, and how unity in broader AAPI spaces will help us overcome scarcity mindset and reach abundance. We also talk about how she and co-founder Jessalin Lam literally wrote a book about this very thing!...2023-08-1444 min
Sweathead, A Strategy PodcastThe Visibility Mindset (Get Yourself Seen) - Bernice Chao, Asians In AdvertisingBernice Chao is author of "The Visibility Mindset". Her agency experience includes R/GA, Zambezi, TBWA, and David&Goliath.
While navigating her career in the creative department, Bernice found herself longing to be able to connect with more people who understood her experience. So she set up Asians In Advertising with Jessalin Lam and has amassed a community of over 4,000 people who identify as AAPI from around the world.
And this is what we discuss.
You can find Bernice here: https://www.linkedin.com/in/bernicechao/
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Next strategy event:
Aisha Hakim's Masterclass The Art of...2023-04-2736 min
The Future Lab with Lee SchneiderThe Visibility Mindset with Bernice ChaoIn today’s episode, you’ll meet Bernice Chao, an award-winning creative director, author, and public speaker. She is a co-founder of Asians in Advertising, a community with five thousand global members that strives to create opportunities for Asians in the advertising world and helps elevate Asians to higher leadership positions. Bernice is an adjunct marketing professor at LMU and the curator of TEDxCulverCity. In 2023, she was named Working Mother of the Year by an organization called She Runs It. In 2022 she was inducted into the American Advertising Federation Hall of Achievement We talk about building community and r...2023-04-2734 min
The Future LabThe Visibility Mindset with Bernice ChaoIn today’s episode, you’ll meet Bernice Chao, an award-winning creative director, author, and public speaker. She is a co-founder of Asians in Advertising, a community with five thousand global members that strives to create opportunities for Asians in the advertising world and helps elevate Asians to higher leadership positions. Bernice is an adjunct marketing professor at LMU and the curator of TEDxCulverCity. In 2023, she was named Working Mother of the Year by an organization called She Runs It. In 2022 she was inducted into the American Advertising Federation Hall of Achievement We talk about building community and r...2023-04-2734 min
Where Are All My Friends | Discovering Creative Careers with Inspiring EntrepreneursThe Importance of Being Visible in Your Career: A Conversation with Bernice ChaoIn this episode, we sit down with Bernice Chao to learn about her incredible career journey. Bernice opens up about her early life and how it shaped her passion for art and creativity, leading her to a successful career in advertising. She shares her insights on the importance of being visible in your career, taking risks, and leaning into discomfort to achieve success.
Bernice also talks about her book "The Visibility Mindset" and the message behind it, emphasizing the importance of representation in the advertising industry. She also discusses her involvement in creating a community for Asians in Advertising...2023-04-0456 min
Asians in Advertising19. Navigating Identity with Senior Strategist at Martin Agency, Sean Choi, with host Bernice ChaoIn this episode, our guest is Sean Choi. Sean currently calls The Martin Agency, AdWeek’s back-to-back Agency of the Year, home as a Senior Strategist. He takes pride in quite literally ‘breaking into’ strategy as a late bloomer but brings along his background in Talent & Culture from Apple and freelance photography. Aside from fully believing “New York or nowhere,” Sean is a proud Korean-American committed to being a megaphone for the marginalized. He’s spoken at panels such as AIA and 3AF, crafted thought leadership picked up by Adweek, the curator of an industry-wide cultural moments calendar, and has develope...2023-02-2320 min
Asians in Advertising18. Choosing Your Own Path with Product Strategy Lead at Walmart, Eric L Hu, with host Suzie BaoIn this episode, our guest is Eric L Hu, who is on a mission to help Americans ‘Save Money Live Better’. Currently serving as Principal, Group Strategy Lead at Walmart, Hu stewards a $100B portfolio for digital and in-store products across financial services, health & wellness, and consumer identity. Prior to the Fortune One, Eric spent the better part of a decade architecting customer experiences in highly regulated industries like automotive, pharmaceuticals, and healthcare.
Hu’s stochastic career path is aptly articulated by his mentor as a "musician turned marketer, forever a passionate performer." From an early age, he remem...2023-02-0918 min
Asians in Advertising17. Creating Opportunities For Yourself with Chief Digital Officer of Publicis Group, Helen Lin, with host Bernice ChaoIn this episode, our guest is Helen Lin, A catalyst of innovation, a programmatic pioneer, a collaborative business partner, and a fierce believer in diversity and inclusion. Helen Lin is Chief Digital Officer for Publicis Groupe. She is responsible for driving integrated digital solutions from across the organization while leading the holding company’s broader digital strategy, partnerships, investment, and negotiations – including representing Publicis Groupe in industry-leading initiatives to continually improve the standards and brand safety on the world’s largest consumer platforms. Before her current role, she served as Chief Digital Officer for Publicis Media, overseeing all digital and pr...2023-01-2621 min
Asians in Advertising16. Taking Risks with Chief DEI Office at DDB, Nikki Lambda, with host Suzie BaoIn this episode, our guest is Nikki Lamba, who sits on the DDB Worldwide Executive Leadership team as DDB’s first Global Chief Diversity, Equity, and Inclusion (DEI) Officer.
In her role, Nikki is responsible for designing and implementing DDB’s global DEI strategy, ensuring that DDB’s core values are a key driver for agency culture. Nikki is also a part of DDB’s North America Leadership team, where she partners closely with the regional CEO and CPO to ensure that DEI is strategically intrinsic to the people and talent strategy. Additionally, Nikki leads DDB North America’s E...2023-01-1212 min
The Focused and Fulfilled PodcastEpisode #22 - Increasing Your Visibility in Corporate Spaces - with Guest - Bernice Chao & Host - Althea WaltersJoin Althea Walters and her Guests as she brings you various life, work and business stories, journeys, challenges, lessons and tips on being FOCUSED AND FULFILLED.
Each Episode keeps you on the edge of your seat! Listen and Learn from REAL PEOPLE with REAL STORIES.
Connect with us:
Host - Althea Walters (Podcaster, Business Execution Coach, Productivity Coach & Corporate Trainer)
@blazingbeyond
www.focusedandfulfilled.net
Email: althea.focusedandfulfilled@gmail.com2022-12-3026 min
Asians in Advertising15. Combating Stigmas with Co-Founder and Co-CEO of Grace Creative, Susan Colby, with host Bernice ChaoIn this episode, our guest is Susan Lee Colby, the co-founder, and co-CCO of LA-based Grace Creative, the first agency focused on activating the buying power of women over 50. Grace Creative's clients include ultra-luxury cruise line Seabourn, Golden Door, the #1Destination Spa in the World, and work for P&G's SeeMe Beauty and Gennev Telehealth for women in the second half of life.
Over Susan's award-winning career, she has brought her instinctive creativity to some of the World's most prominent brands - including Honda, Apple, Pizza Hut, and Yamaha. After stints at RPA, Chiat\Day, Della Femina, a...2022-12-2919 min
Experience The Immersive Full Audiobook Now, Busy Professionals!The Visibility Mindset by Bernice Chao, Jessalin LamPlease visithttps://thebookvoice.com/podcasts/2/audible/8908to listen full audiobooks.
Title: The Visibility Mindset
Author: Bernice Chao, Jessalin Lam
Narrator: Jennifer Aquino
Format: mp3
Length: 5 hrs and 53 mins
Release date: 12-27-22
Ratings: 5 out of 5 stars, 3 ratings
Genres: Workplace & Organizational Behavior
Publisher's Summary:
Find your voice, own your story, and elevate your professional life. In The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers, a team of dedicated creative professionals and educators delivers an incisive treatment addressing the importance of cultural upbringing in our lives and careers. In the book, you'll explore the varied realities and...2022-12-275h 53
Full Audiobooks in Self-Improvement, Career DevelopmentThe Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers by Jessalin Lam, Bernice ChaoPlease visit https://thebookvoice.com/podcasts/1/audiobook/636787 to listen full audiobooks. Title: The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers Author: Jessalin Lam, Bernice Chao Narrator: Jennifer Aquino Format: Unabridged Audiobook Length: 5 hours 53 minutes Release date: December 27, 2022 Genres: Career Development Publisher's Summary: Explore the challenges faced by Asian professionals and how to overcome them Find your voice, own your story, and elevate your professional life. In The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers, a team of dedicated creative professionals and educators delivers an incisive treatment addressing the importance of...2022-12-2730 min
Discover Top Full Audiobooks in Self-Improvement, Career DevelopmentThe Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers by Jessalin Lam, Bernice ChaoPlease visithttps://thebookvoice.com/podcasts/1/audiobook/636787to listen full audiobooks.
Title: The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers
Author: Jessalin Lam, Bernice Chao
Narrator: Jennifer Aquino
Format: Unabridged Audiobook
Length: 5 hours 53 minutes
Release date: December 27, 2022
Genres: Career Development
Publisher's Summary:
Explore the challenges faced by Asian professionals and how to overcome them Find your voice, own your story, and elevate your professional life. In The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers, a team of dedicated creative professionals and educators delivers an incisive treatment addressing the importance of cultural...2022-12-275h 53
Asians in Advertising14. Pacific Islander Representation in Advertising with Director of Cultural Innovations at Cashmere Agency, Lani Tuitasi, with host Suzie BaoIn this episode, our guest Lani Tuitasi, the Director of Cultural Innovations at Cashmere Agency, is committed to innovating ways brands move their business forward by moving culture forward. She currently leads the agency's first innovations department and focuses on developing new solutions and approaches for brands to find their space in culture and do undeniably dope work. As an indigenous Polynesian woman, she's passionate about exploring Indigenous-first ways of leading in advertising and empowering AAPI, not just to get a seat at the table but innovate and build our own.
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E-mail Us: asiansinadvertising@gmail.com 2022-12-1515 min
Future Legends of AdvertisingRenetta McCann and Bernice ChaoAs her instant bestseller The Visibility Mindset debuts, Bernice Chao, Co-Founder of Asians In Advertising, talks with the Hall of Famer Renetta McCann about what it takes to change the game from the inside out.See omnystudio.com/listener for privacy information.2022-12-0720 min
Asians in Advertising13. The Importance of Identity with the Global Chief Marketing Officer at R/GA, Ashish Prashar with host Bernice ChaoIn this episode, our guest is Ashish Prashar, the Global Chief Marketing Officer for R/GA, a campaigner, a writer, and his true life’s work has been as a vocal justice reform advocate.
Ashish started his career in journalism but quickly moved into an impressive career in politics in the UK, where he handled communications for the Conservative Party and former Prime Minister Tony Blair and served as Press Secretary to the former Prime Minister and Mayor of London, Boris Johnson. Since moving to the United States, Ashish has worked on Barack Obama’s 2008 U.S. Pres...2022-12-0118 minTHE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketingE26: The Visibility Mindset for AAPI Leaders with Bernice Chao & Jessalin LamBernice Chao and Jessalin Lam are the co-authors of The Visibility Mindset, a book that explores a variety of stereotypes and barriers faced by Asian professionals, including the bamboo ceiling and the model minority myth. Their book provides straightforward and real-life leadership examples to help AAPI and allies navigate pitfalls and challenges as we move forward in growing our visibility, careers, and businesses. “I always give the comparison of the very American idiom of “the squeaky wheel gets the grease”. I was taught “the loudest duck gets sho...2022-11-3039 min
Asians in Advertising12. Creating Places of Value with the Head of Global Digital Community at 2K Games, Zeena Koda with host Suzie BaoIn this episode, our guest is Zeena Koda, a self-proclaimed swiss army knife of hustling and seasoned digital marketing exec, now running the global digital community at 2K Games.
A lifelong singer and performer, joining the music industry was an inevitable fate. She began as a vocalist in local bands, later parlaying her music biz skills into head digital marketing roles at Roadrunner, Motown / Capitol, and Atlantic Records. She’s worked on Grammy-award-winning releases from Nipsey Hussle and Meek Mill and developing digital for up-and-coming talent. She is Head of Brand Digital Marketing at The North Face and...2022-11-1019 min
Asians in Advertising11. Telling Authentic Stories with the GCD of The Many, Josh Paialii with host Bernice ChaoIn this episode, our guest is Josh Pailaii, a creative leader with extensive experience driving award-winning campaigns and business growth across automotive, gaming, CPG, and QSR categories. Over the past 15 years, he has collaborated with and developed breakthrough work for brands such as Panda Express, Chameleon Coffee, Lexus, Riot Games, and Netflix, to name a few.
Since joining The Many in 2019, where he now serves as Group Creative Director, Josh has played an integral role in the agency’s transformation, contributing to nearly a dozen new business wins. Before that, he worked both in-agency and in-house at com...2022-10-2717 min
Asians in Advertising10. Getting Comfortable with Networking with the CEO and Co-founder of ThreeSixtyEight, Kenny Nguyen with host Suzie BaoKenny Nguyen is the CEO/Co-Founder of ThreeSixtyEight, a creative agency whose mission is to challenge common thinking to create an uncommon future. Since its inception, the agency has helped underdogs advance their causes through uncommon interactive experiences. Through the success of the agency’s work, ThreeSixtyEight aims to help the perception of their hometown of Baton Rouge, Louisiana, a city known for the underdog, become known as the creative epicenter of the south.
The company has been featured as a 2x nominee on the Inc 5000 list of America's fastest-growing private companies, 2x nominee on Adweek's Fastest Gro...2022-10-1317 min
Asians in Advertising09. Learning to Speak Up with Group Account Director and Board Member, Suzie Bao with host Bernice ChaoAsians in Advertising is back for Season 2 on World Podcast Day. In our first episode of Season 2, we have Suzie Bao. She has been a seasoned Group Account Director/Marketing leader for over 20+ years and will co-host AIA podcast with Bernice Chao this season.
Suzie talks about her career journey spending most of her career in Account Management, dabbling in client-side and even sales. Learn how she embraces her superpower of being a client whisperer and finding joy in giving back to the community through Asians in Advertising.
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E-mail Us: asiansinadvertising@gmail.com
...2022-09-3017 min
What About The MusicWhat About The Music S3.002 Bernice ChaoAward winning creative, speaker, author, and host Bernice Chao joins Beto Azout to discuss the importance of music in advertising and current trends. In this week’s episode of ‘What About The Music,’ the Head of Integrated Creative at Zambezi shares the prominence of music in her career and the impact it made on an influencer campaign for Nissan. Episode Highlights:03:10 - Bernice dives into her first role with TBWA\Chiat Day and how her position touched music08:00 - Beto & Bernice explore the concept of budget and how it comes into play wh...2022-07-1821 min
Asians in AdvertisingSeason 2 TrailerWe will be back on October 6th! Join Asians in Advertising's co-founder Bernice Chao co-founder and board member Suzie Bao as they interview leading AAPI talent. Each episode focuses on how that week's guests got to where they are, the advice they would give to others, and much more. At the end of each season, we will summarize our favorite pieces of advice and most memorable moments. Learn more: asiansinadvertising.com
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Support this podcast: https://podcasters.spotify.com/pod/show/asiansinadvertising/support2022-06-2800 min
The Tao of Self-Confidence841: Asians In Advertising With Bernice ChaoGet Your Copy of Asian Women Who Boss Up - https://bit.ly/SYC-Shop
Want to manifest like a queen? Click here to learn how."Let’s Build Your Queendom With A.I!" Click here to get on the waiting list. 2022-02-2215 min
The Creative FlexTCF Podcast Ep. 37 - Bernice Chao (Creative Director, Author, Co-Founder of non-profit 'Asians in Advertising')Welcome back as we commence Season 2 of the Creative Flex podcast. I’m proud to present the first guest of S2, Bernice Chao (Head of Integrated Creative at Zambezi).Whether it’s contributing to two art books, teaching, organizing TED events, or being in leadership positions in top organizations, she’s the quintessential creative. On this episode, we speak about her journey in the advertising world, the origins of the non-profit ‘Asians in Advertising’ that she co-founded, reasons Asians are rarely in the C-Suite of Fortune 500 companies, and other interesting topics.Please enjoy this bitesiz...2022-02-1125 min
Asians in Advertising08. Navigating Setbacks and Overcoming Imposter Syndrome with the GCD at MMC, Daniel Oh with host Jessalin LamIn this episode, our guest is Daniel Oh a Group Creative Director of copy at Marina Maher Communications where he helps lead the creative function of the agency. Dan is uniquely versed in communicating with virtually everyone with buying power and/or influence: consumers, businesses, healthcare professionals, educators, prospective donors, government officials, and the media.
He has built his career-launching products, devising awareness campaigns, and setting creative strategies for brands of all shapes and sizes—CPG, healthcare, non-profit, spirits, energy, and advocacy organizations. Dan spends any free time he can get his hands on, writing short stage pla...2022-01-1319 min
Asians in Advertising07. What Does it Mean to be a "Third Culture Kid" with the President and Managing Partner of David&Goliath, Yumi Prentice with host Bernice ChaoIn this episode, our guest is Yumi Prentice is the president and managing partner at David&Goliath. Having lived and worked in three continents, Yumi has made a life of connecting with people from all corners of the world, and a career of helping brands do the same.
A longtime advocate for women and minorities, she feels strongly about elevating them into the next generation of leaders. Yumi’s a Time’s Up Advertising Signatory and a founding member of Chief in L.A., a private network built to drive more women into positions of power and keep...2021-12-3014 min
Asians in Advertising06. Dealing with Disability with the VP of Design & Innovation Strategy at the Ad Council, Ariba Jahan with host Jessalin LamIn this episode, our guest is Ariba Jahan, a biomechanical engineer turned innovation and design strategist focused on creating social impact and a future that is more accessible and equitable and supports intersectionality. She is currently the VP of Design & Innovation Strategy at the Ad Council, where she established the organization’s design innovation practice.
As an immigrant Bengali woman who discovered her hearing loss at age eight, Ariba advocates for diverse, marginalized voices that are often overlooked to ensure their lived experiences inform and drive the work. Her work involves scaling design practices across the organization, lea...2021-12-1623 min
Asians in Advertising05. Bringing Asian Representation in Media with the Managing Partner and Content Producer of ISA, Dan Matthews with host Bernice ChaoIn this episode, our guest is Dan Matthews, Managing Partner and Creative Producer at International Secret Agents living in Los Angeles. International Secret Agents is a creative consulting company focusing on helping companies resonate with Asian American Pacific Islander audiences more authentically.
He has over 10 years of experience working with companies like Toyota, Moet Hennessy, AT&T, and more. He also produced the first large scale AAPI Concert, IDENTITY, with acts like Jay park & Mike Shinoda. He's also an indie rapper that goes by DANakaDAN. So that's fun.
DanAKADan on Spotify: https://open.spotify.com/a...2021-12-0218 min
Asians in Advertising04. Finding Purpose with the Chief Diversity & Inclusion Officer of OMG, Sara Porritt, with host Jessalin LamIn this episode, our guest is Sara Baiyu Porritt, the Chief Diversity & Inclusion Officer at Omnicom Media Group, who is responsible for putting rigor behind the shared Omnicom mission of attaining equal representation, development, support, and retention of all underrepresented groups. Sara takes on this role following four years with OMD USA, where she held the dual titles of Diversity & Inclusion Lead and Senior Director of Integrated Media Planning for Clorox and Pepsi.
Expanding her advocacy beyond the walls of OMG, Sara is on the board of the 4A’s Foundation supporting diversity, equity and inclusion in th...2021-11-1820 min
Asians in Advertising03. Owning Being an Outsider with the Creative Director of /MAL, Rohit Thawani, with host Bernice ChaoIn this episode we have Rohit Thawani, Creative Director of Digital Experiences at /MAL. Here’s more about Rohit in his own words:
Hi. I'm Rohit, a creative director focused on interactive, digital and social at Media Arts Lab in Los Angeles, working on .
I wasn't always a Clio, D&AD, One Show, Cannes, Webby, AICP-winning and Emmy-nominated creative. My route to get here was a bit windy, but as my mentor Gandalf the Grey once said, "Not all those who wander are lost."
As a toddler immigrant that came over with my parent...2021-11-0420 min
Asians in Advertising02. Prioritizing Mental Health with the EVP of ANA, Elliot Lum, with host Jessalin LamIn this episode, our guest is Elliot Lum, EVP, Community and Growth at the Association of National Advertisers where he is leading their efforts to shape the future of marketing talent. Prior to this role, Elliot was Vice President, Strategic Marketing at Columbia Records where for six years, he put together marketing partnerships between brands and artists. In 2018, he published a book entitled “My Entrepreneurial Confessions” where he spent one year interviewing more than 300 millennial founders across 24 states. This episode shares his experience being on boards, his career journey, and advice about mental health for the community.
AIMM...2021-10-2120 min
Asians in Advertising01. Creating Inclusive Spaces with the CMO of Sprinkles, Michelle Wong, with host Bernice ChaoWe are so excited to launch our first episode of the Asians in Advertising podcast! Our first guest is Michelle Wong, she is the CMO at Sprinkles and leads all consumer marketing and product innovation. Previously, Michelle was Managing Partner and President at creative agency Dailey, the first woman to hold that title in its 50-year history.
A DEI changemaker, Michelle has spoken at SXSW and the 3% Conference. In 2019, she was honored with a ColorComm Circle award to recognize her leadership and mentorship to women in the industry. In this episode, she talks about her career from...2021-10-0720 min
Asians in AdvertisingWelcome TrailerJoin Bernice Chao and Jessalin Lam co-founders of Asians in Advertising as they interview leading AAPI talent. Each episode focuses on how that week’s guest got to where they are, the advice they would give to others, and much more. At the end of each season, we will summarize our favorite pieces of advice and most memorable moments.
Learn more: asiansinadvertising.com
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Support this podcast: https://podcasters.spotify.com/pod/show/asiansinadvertising/support2021-07-2300 min
ThinkLA PodcastAsians in Advertising Founders Bernice Chao and Jessalin LamIn this episode, we hear from Bernice Chao and Jessalin Lam, industry professionals and the founders of Asians in Advertising. They offer their perspectives on how people of Asian descent are seen and treated in the workplace, advice for making your voice heard, and how allies in the community can help build understanding.
https://www.asiansinadvertising.com
Their mission statement:
"Asians in Advertising strives to develop a free community, create opportunities, and help elevate Asians to higher leadership positions. To make space for Asians within the advertising industry to come together in a community...2021-05-1224 min