Shows
THE BRAND BUTTERFLY8. The Brand Butterfly - how to predict customers at risk, and how to keep your High Value customers?Rather than being reactive or even proactive, the best approach to retention is predictive. Bert Peleman gets inputs from Koen Vandevyvere, Sabine D’haen, Jacques Recourdon and Peter Corijn. And then summarizes how a new customer can evolve from a young cocoon to a “brand butterfly”.
2025-08-2212 min
THE BRAND BUTTERFLY7. The Brand Butterfly – churn, and how to counter it?What is the difference between commercial and financial churn? And what is the best way to retain your customers? Bert Peleman finds out from Olivier Enthoven, Sabine D’haen and Koen Vandevyvere.
2025-08-1512 min
THE BRAND BUTTERFLY6. The Brand Butterfly - how to surprise & delight your High Value customers?Avant premieres, exclusive events, … Bert Peleman explores how leading Retailers, Cars and Wine distributors surprise and delight their best customers. With testimonials from Dieter Struye, José Fernandez, Olivier Enthoven and Luc Demeulenaere.
2025-08-0817 min
THE BRAND BUTTERFLY5. The Brand Butterfly – how to cross-sell?How to cross-sell across your Brand portfolio? Bert Peleman discusses the approach to cross-selling, with inputs from Luc Demeulenaere, Jacques Recourdon, Peter Corijn and Pascal Tack.
2025-08-0111 min
THE BRAND BUTTERFLY4. The Brand Butterfly - how to put new customers on a High Value path?How to find your High Value customers? Bert Peleman discusses how to put new customers on a high-value track. With inputs from Peter Corijn, José Fernandez and Olivier Enthoven.
2025-07-2519 min
THE BRAND BUTTERFLY3. The Brand Butterfly - how can brands work with their retail partners?How to find your High Value customers? Bert Peleman checks how brands can work with their retail partners or dealers, to better find and serve High-Value Customers. With contributions from Dieter Struye, Olivier Enthoven José Fernandez, Peter Corijn and Luc Demeulenaere.
2025-07-1814 min
THE BRAND BUTTERFLY2. The Brand Butterfly - SCV and CLV, really?How to find your High Value customers? Bert Peleman discusses the two magical marketing concepts: Single Customer View (SCV) and Customer Lifetime Value (CLV). With inputs from Pascal Tack, José Fernandez, Dieter Struye and Jacques Recourdon. Theme music : “So High” by Paul Numi, used with permission.
2025-07-1116 min
THE BRAND BUTTERFLY1. The Brand Butterfly – start with strategyHow to find your High Value customers? Bert Peleman explores how to start from strategy and how to define your High Value customers. With contributions from Jacques Recourdon, Peter Corijn, Luc Demeulenaere en Olivier Enthoven.Theme music : “So High” by Paul Numi, used with permission.
2025-07-0214 min
A-Typisch (ondernemen)Afl. 102 A-typisch ondernemen: Bert PelemanAfl. 102 A-typisch ondernemen: Bert PelemanLuister naar een zalig gesprek met een mede ex-P&G'er... creatieve ondernemer, consultant, podcasthost en mede-eigenaar van de koffiebar Chocolatte in Leuven. Bert deelt zijn reis van marketingprofessional bij topbedrijven (zoals Procter & Gamble en Disney) naar zelfstandig ondernemer.Wat leer je in deze aflevering?Het belang van veerkracht in ondernemerschap, geïnspireerd door Walt Disney.Waarom het cruciaal is om snel te stoppen met verlieslatende projecten ("never throw good money after bad money").Hoe je de focus legt op high-value klanten om je business s...
2025-05-1639 min