Beth Brodovsky - Podcast Details

Shows

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations 200 Ways You Are Driving Participation After five years and 200 episodes, Beth has certainly learned a thing or two (or 200) about participation, such as where it comes from and what it really means. As she turns the final page of the podcast, she reflects on the five principles of participation she’s picked up on with the help from guests along the way, from the meaning and value of collaboration to knowing your audience beyond demographics and much more.

2019-05-0827 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Discovering the New Power

2019-04-2430 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Developing Strategy Doesn't Have to Take a Year Sarah Olivieri joins this session to talk all about strategy. How do you create a strategy everyone is on board with and can follow? And, more importantly, how do you even define strategy? Sarah, founder of PivotGround, and Beth explore the link between strategy and capacity, what differentiates strategies from tactics, and Sarah’s “secret sauce” to help businesses thrive. She shares tricks for getting time back in your day so you can shift your focus to the activity that is most important, tools for staying on track with the strategy you develop, and more.

2019-04-1044 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Little Wins: Tackling Experimentation One Step at a TimeWhen it comes to innovation and experimentation, ideas are only half of the challenge. Donna Kastner, founder of Retirepreneur, joins this week’s session to explore the other half: implementation. She and Beth delve into experimentation and how to get from a conversation about an idea to an actual product. Donna explains how to design a conversation that puts everyone on a level playing field and leads to exploring the "why" behind the idea—without jumping to tactics too quickly. She and Beth discuss how a hackathon can create an impact anywhere from a conference to just within your orga...

2019-03-2735 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Turning Event Givers into Organization DonorsSay you have a great event that brings in big numbers of participants and donations to your organization. What should you do when the event is over to encourage guests and donors who may have given only to support a certain participant to continue giving to your organization? Kimberly Kroll-Goodwin, manager of events at STARS Air Ambulance in Saskatchewan, Canada, joins this session to share how her organization created a welcome series that introduced donors to the work STARS does and how they can get involved—without making a single ask. She and Beth explore how to measure where yo...

2019-02-1332 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Detox your Database for Better ConversionSegmenting your messaging isn’t a new concept—but there are new ways to do it without relying on just demographics. To Amanda Parsons, Associations Coordinator for the Oregon Recreation and Park Association, participation is a spectrum, and that translates to your email messaging as well. She joins this session to talk about how to use indicators of participation as a means of sending the messages people really want to receive without clogging their inboxes. She and Beth explore the value of segmenting based on interest level, how to effectively give your email database a cleanse and create a "heal...

2019-01-3048 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Digivols: The Next Level for Social Media Ambassadors Even for an organization as big as the Red Cross, having a team of volunteers with a wide set of skills can make a huge difference — especially today in digital communications and social media. Sara Falconer, director of digital communications at Canadian Red Cross, joins this session to talk about how the organization created a system that allows volunteers to lead the charge in the next wave of social media ambassadors, and how they ensure volunteers feel like they’re making a real difference. She and Beth explore the merits of a shared editorial calendar, encouraging experimentation with a new...

2019-01-1644 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations How to Create a Killer Email ListWhat's the secret to creating a killer email list? Believe it or not: The unsubscribe button. Gregg Banse, Director of Marketing and Business Development at the Lake Champlain Maritime Museum, joins this session to explore why quality is greater than quantity when it comes to your email lists, and why having people unsubscribe can actually lead to better results—and better relationships. He and Beth explore the value of automation, why opens aren't enough, how to understand email conversions, and much more.

2019-01-0238 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations A New View on Content: Pillar Pages and Topic ClustersWhat does content mean today? Jackie Lalley, co-founder of Yodelpop, joins this session to talk all things digital communications and content marketing. She and Beth explore the differences between keywords and core topics, and how they relate to the concepts of pillar pages and topic clusters. She explains how using blogs and tracking searches can help you better understand what language works and what doesn't. They talk about how to choose the right words for a topic cluster, why it's not all about traffic, and much more.

2018-12-1946 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Move over Millennials: Here Comes Gen ZThere's been a lot of focus on millennials—whether it's about avocado toast or how best to attract them to the work your nonprofit does. But there's another generation Aria Finger wants you to keep in mind: Generation Z. Aria, CEO of DoSomething.org, joins this session to highlight Gen Z and the work her organization does to serve this increasingly engaged demographic. She and Beth explore how to encourage participation and action from this group of 13- to 25-year-olds in ways that appeal to their interests, whether it’s politics or social justice; why it’s dangerous to think...

2018-11-2125 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Re-Branding is Really About Change ManagementRe-branding is a term that comes up a lot—but what does it really mean? Amanda Willard joins this session to share her experience with re-branding at Lincoln Park Zoo and why it’s actually about what she calls change management. A re-brand done right resonates not just externally, but internally as well. She and Beth explore the difference between participation and engagement, how to know when a re-brand is completed successfully, and much more.

2018-11-0737 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Data Visualization: Finding the Story in the NumbersAmelia Kohm, founder of Data Viz for Nonprofits, joins this session to dig into data and visualization. How does data visualization make a difference? Is an infographic the same as data visualization? She explains how a simple chart or graph can tell a story and why some forms of visualization translate better than others. She and Beth explore how to know what type of data visualization to use to communicate the idea you're trying to share, how data can be better used to improve an organization, and more.

2018-10-1038 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Creating a Culture Where Ideas Come to LifeTrying new things can be scary—but often, the payoff is worth it. Jesse Lane of Pure Charity joins this session to explore ways nonprofits can be more innovative and how to create an environment that fosters creativity. He shares how at an organization he was a part of, they would set aside four hours every week just to brainstorm new ideas or work on implementing ones already in the pipeline. It created an environment for innovative ideas to be brought to the table in a new way and people were excited to share their suggestions. He and Beth ex...

2018-09-2642 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Working from Within to Turn Members into ChampionsIf your employees aren't ambassadors for your organization, how do you expect others to be? Mia Freis Quinn, vice president of communication Plastic Industry Association, joins this session to explore how to empower employees to be the champions of your cause. She and Beth discuss the organization's new microsite, how to use analytics to find out the answers your constituents are really searching for, how shareable graphics can make a huge difference for both employees and the public, and much more.

2018-08-2930 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Focusing on Relationships in a World of TechLove it or hate it, technology has made a big impact on communication and relationships. Mark Mehling joins in this session to share his take on whether or not technology has made a positive impact. To him, technology and social media have been "killing relationships," but there are ways to fix that. He and Beth explore how nonprofits can use technology better, segmenting strategies that will yield better results and stronger relationships, what he calls "visual dissonance" and much more—including Star Wars.

2018-08-0139 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Turning Important into UrgentDavid Rhode didn't set out with the intention of his organization, Pitch In For Baseball, to become known for its disaster relief efforts. However, the work they do in providing softball and baseball equipment to communities with kids in need hit a home run as the organization was founded right after Hurricane Katrina hit. David joins in this session to talk about how a sense of urgency can elevate the importance of an organization's mission and message, as well as attract a new audience. He and Beth discuss the organization's communications program, how Pitch In collaborates with larger organizations...

2018-07-1842 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Thriving Through a CEO TransitionWhen your company undergoes a big change—a CEO transition, for example—there are ways to ease your staff, volunteers and supporters through it smoothly. Cassie Dennis, director of agency Monday Loves You, joined this session to share tips and tactics for organizations experiencing such a shift and how to best equip everyone involved for the new chapter. She and Beth discuss what can cause a CEO transition, creating an effective transition plan, the best and "least destructive" approaches to announcing such a big change, and much more.

2018-07-0439 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Putting Personality into Email CommunicationsIs it possible to add personality to your emails? Nate Adams certainly thinks so. However, he notes, there are ways to do it effectively and still keep your messaging sounding authentic. Nate, chair of communications for Young Involved Philadelphia, joins Beth to explore adding voice and vibrancy to email communications, training the next generation of leaders, why email is still valuable and ensuring your messaging appeals to the right audience while also relaying information.

2018-06-0637 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Combining PR & Social Media to Share your Story GloballyWhen you're in charge of getting the word out about a global event, what should be your first steps? What tools should you use? Lizanne Pando served as director of communications for the 2015 World Meeting of Families during the papal visit in Philadelphia, and she joins in to discuss the role of social media in the endeavor. She and Beth explore how public relations and social media intersect, how to include more than one language in your communications, and much more.

2018-05-2344 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Turning Focus into FundingThis week, author Dorie Clark joins Driving Participation to talk about personal branding—on an individual level as well as for an organization. How does a leader's personal brand align with the impression of an organization as a whole? Can they be separated? Dorie and Beth dig into what personal branding actually means, how it can impact your reputation, and how—or if—your personal brand changes as you choose different career paths throughout your life.

2018-05-0949 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Creating a Sustainable Content StrategyJulia Campbell has two pillars to her content strategy, which she divulges to Beth on this session of Driving Participation. Julia, an author and nonprofit consultant, joins in to talk about the elements that make up a sustainable content strategy and how social media plays into it all. She shares the three things that you should be using your digital marketing for, how social media has "revolutionized" human communication, how to post more provocative content beyond just news and announcements, and much more.

2018-04-2541 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations How to Liberate Yourself from Limited ThinkingMonica Montgomery wants to help liberate organizations from what she sees as limited thinking, which could be caused by any number of things. She should know a thing or two about creative thinking as the founding director of the Museum of Impact, which is a social justice museum that is completely mobile. She joins Beth to talk about the mentality of scarcity and how that translates to limitations in thinking, as well as how to create "irresistible" experiences for your audience and why you shouldn't be afraid to use the word "agenda."

2018-04-1132 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Congratulations on becoming a nonprofit communications director! Now what?When RoiAnn Phillips became the communications director for HealthConnect One, a newly created position, she had some questions to work out. Namely, what will that mean for the organization? What value will this role bring? She joins Beth to discuss her new position and how she got there, even with an unconventional background as a theater major. They explore the questions you should be asking yourself about your organization, misconceptions about what marketing means, and more.

2018-03-2848 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations How Extreme Audience Focus Led to Explosive Event GrowthWhen you know who is really coming to your events, it can change everything. Not just your message and marketing, but the event itself. After attending our Master Class on Audience Focus, Chris Blockus used what he learned to completely transform the "Girls' Night Out" event hosted by the Downtown Somerville Alliance—and participation jumped by 50%! Listen as Chris talks to Beth about how he applied the techniques he learned to create a great experience for the attendees, the vendors and the association. To hear about upcoming trainings text "MASTERCLASS" to 33444 or sign up at www.iriscreative.com

2018-02-1446 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Leveraging ConnectivityAre you using LinkedIn to its fullest? Mike Kirby, vice president of business partnerships at Within3, joins in to talk about how to use LinkedIn to its full potential. From advice about targeting potential connections and leveraging your contacts, Michael shares his favorite approaches to communicating on the social platform and the messaging that works. He and Beth explore the steps to take when making a LinkedIn connection, how to use LinkedIn for research and much more.

2018-01-3133 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations What Tools and Tactics Are You Letting Go?As we head into 2018, Beth wanted to know: What tactics or strategies are you letting go of? She gathered responses from past Driving Participation guests. From foregoing massive website launches to leaving phonathons in the past to changing up social media habits—maybe even letting go of Facebook altogether—listen in to hear what some in the community are leaving behind in the new year.

2018-01-0334 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Branding Gets You to the Starting LineAs Jen Martindale will say, having a brand strategy in place just the starting line—not the finish line. She helped the Yerba Buena Center for the Arts undergo a total rebranding, which doesn't mean a new logo. As Chief of Marketing, she helped the organization reach a new audience in a way that worked for them and created an image and strategy that communicates who the YBCA is. She talks to Beth about the role arts and culture play in enacting change, why you should never try to replicate what another organization does, how to create trust when yo...

2017-10-2548 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Working Wikipedia as a Content Outlet and SEO StrategyThis week, Beth is back with the team from Chemical Heritage Foundation. This time, she talks with Shelley Wilks Geehr, director of the Roy Eddleman Institute, about the roles of social media and digital content for the museum. Shelley explores the various media assets of the organization, from its quarterly print (yes, print!) magazine to a podcast to weekly Twitter takeovers. She also explains the role of Wikipedia in their organization and how it has helped attract attention to the museum. They talk about the museum decides what content they create, the benefits of social media, and more.

2017-09-2747 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Creating Emotional TractionIt's easy to think of branding as something superficial. But at its core, a brand is really just a relationship, as Cynthia Round explains on this week's session. A brand creates an inherently emotional connection that inspires loyalty and ongoing action. Why does your audience connect with your organization? Asking qualitative questions that seek to answer how people identify with a brand helped Cynthia in her work at organizations like United Way Worldwide and the Metropolitan Museum of Art. She and Beth explore why brands are more important for nonprofits, why your audience matters and much more.

2017-08-3038 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Avoiding the Spam FilterAre you struggling to reach your audience through email? Spencer Brooks from Brooks Digital joins in this week to talk about how your emails can be of value to your subscribers. He talks about what it takes to get your emails into people's inboxes and how to avoid the spam filter. For those dealing with low click-rates and high unsubscribe rates, he provides tips on how to clean up your list so that you are getting the best results that you can. He and Beth explore combining social media with email, how to reach a large audience effectively and...

2017-08-0243 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Lead Like a ChampionAnika Rahman has worked with such organizations as Rainforest Alliance, the Ms. Foundation, and the United Nations Population Fund. She joins this session to talk about the different facets of leadership, from how leadership is different for men and women to how leaders should deal with failure. She talks about the true role of a leader when it comes to creating inspiration and—most importantly—trust. She and Beth explore the differences between a vision and a mission, how a leader can build trust, what "leadership" actually means, and much more.

2017-07-1939 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Communication Starts with TrustBreast cancer. Cáncer de mama. Cancer du sein. This week on Driving Participation, Beth is joined by Janine Guglielmino and Myriam Siftar from Living Beyond Breast Cancer (LBBC). They talk about a recent project they completed in which LBBC materials about breast cancer were translated into five other languages to better serve their audience and those who needed the information most. Guglielmino notes that this allows people to see themselves represented, which builds trust. They talk about communication guidelines, why a neutral message is not feasible, the difference between a regular translation project and doing a cultural assessment a...

2017-06-2137 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Creating a Culture of CollaborationThis week, consultant and speaker Hardy Smith joins in to share the best way to create not just a relationship, but a true collaboration. Real collaboration between people—or even between organizations—comes with many benefits. Collaboration helps vent out the issues at the root of a challenge and helps vent out the opportunities for creating solutions, he says. He shares where organizations go wrong with collaboration and the one element that makes a key difference. He and Beth explore internal and external collaboration and much more.

2017-05-2445 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Creating Communications ToolkitsIn this week's episode, Theresa Miller, chief engagement officer for Girls on the Run International, joins Beth to talk toolkits: how to create them and why they're helpful. Theresa talks about how the fundraising teams and marketing and communications teams join together to engage different audiences and work as a unit, resulting in a fundraising increase on International Women's Day by more than 300 percent! With toolkits complete with social media messages, graphics, fundraising appeals and more—plus a calendar to guide when to post — Theresa explains how the organization helps its state councils and supporters reach their audience in a wa...

2017-05-1036 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Content Driven Attraction and ConversionWhat is the difference between content and content marketing? How do you differentiate between an interim metric and what Beth calls a terminal metric? What about the difference between content and social media? Robert McGuire of McGuire Editorial Content Marketing Agency joins Driving Participation to answer these questions and more. He takes a deep dive into the world of content, particularly content-driven attraction and conversion. He and Beth explore micro conversions, lead magnets, and growth hacking among other terms and practices you can learn from to make your content strategy work.

2017-04-2641 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Creating Content with a PurposeHow can you create content that effectively drives your message home? Sarah Gilman, director of the National Resource Center on Lupus at the Lupus Foundation of America, joins in to talk all about content. From developing a consistent, recognizable voice to repurposing and repetition, she explores key ideas to keep in mind when it comes to creating content—especially health content. Content strategy isn't a term necessarily used often when it comes to public health, but Sarah talks about its importance in her field and in the work she does. She and Beth explore the importance of creating a co...

2017-04-1251 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations The Path to Participation: Five Shifts to Inspiring ActionThis week, Beth is taking what she's heard from podcast guests about the meaning of participation and turning it into concrete actions you can take. She outlines five shifts you can make on the path to participation. It's clear that participation can mean different things to different organizations, she says, but what everyone has in common in the need to inspire people to take the important actions you need for your organization to thrive. From creating a survey to get to know your audience better to making the simple change of swapping "we" for "you," Beth details ways you...

2017-03-2927 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Think Small: Experiments in PersonalizationThis week, Beth sits down with the team from the Drexel Fund, Drexel University's annual giving team. They talk about how they reach 133,000 alumni and how their methods have changed over the years to create more effective messaging depending on who they're trying to reach. One key tactic has been experimenting with segmented groups of their target audience to create more personalized messages with the incentive of donating and getting involved. Drawing inspiration from even something like a Rubik's cube, they talk about projects and ideas they have to make their appeals fun, engaging and personalized.

2017-03-0143 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Aligning Design with your PersonalityWhether your first introduction to MailChimp was on Serial (remember Mail Kimp?) or you use it regularly for your organization, this week is all about taking a page from their book to learn how you can use visual elements in your marketing and communication—without veering off-brand. For everything from annual reports to public health messages, Beth shares tips on how to use visuals to share information and tell a compelling story that is in line with your organization's personality.

2017-02-1536 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Recognizing the Duty of ForesightJeff DeCagna, executive advisor of Foresight First, joins in to talk with Beth about recognizing the duty of foresight and using it to build resilience. Of course, he doesn't mean predicting the future but rather the ability or the choice to look forward. He explains how embracing the idea of foresight can lead to building resilience and help manage risks. They explore the idea of emphasizing governing over governance and how to encourage the people you're working with to see governing as an active process. DeCagna also discusses the difference between being a volunteer and being a voluntary contributor...

2017-02-0136 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations MLK Day: The Secrets of a Successful MovementReflect on Martin Luther King Jr.'s legacy and how it can inspire you to effect change in your own community this week on Driving Participation. How did the movement to get involved in community service in his honor begin? Beth takes a look at the holiday's history and the lessons you can learn from MLK Day for your own work. Revisit past episodes to hear how the work other Driving Participation guests do can inspire you, too!

2017-01-1815 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Getting People to See and Stay on Your WebsiteLearn the magic of Google this week with digital marketing consultant Claudia Pennington. She joins in to share the secrets to getting the right people to your website — and then staying there. From keywords to the structure of the site itself, Claudia and Beth explore the mindset of a searcher and what you can do to fill those needs. She names her top priorities when assessing a website as well as the two trends she thinks will color marketing communications for the next couple of years. Listen in for SEO secrets and more.

2017-01-1147 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations What Worked in 2016New Year always feels like a fresh start with a clean slate. It’s a great time to look both forward and back. Last year we did a show (ep. 85) about looking forward and setting your marketing resolutions for the year ahead. This year Beth invited our past guests to look back at what they did over the year that helped them grow. In this episode, learn what fifteen of our consultant and nonprofit guests did differently -- and really worked. Listen in and get inspired to set your own intentions for what’s next.

2016-12-2824 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations The Secret to Happy Email SubscribersThis week, Beth shares some tips to start planning your communications ahead for next year as 2016 draws to a close. Now's the time to map out a communications strategy that will keep your audience engaged the whole year through, she says. In this episode, take a look at what your year can and should look like. Engaging your audience year-round requires communication, and for most people, that means email. Instead of worrying about sending too many emails, map out the peaks and valleys of your communication. Beth shares six ways to fill the valleys in your communication so that...

2016-12-2124 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Embracing New Media — Even at 800 Years OldHow do you teach an 800-year-old organization to use social media? This week on Driving Participation, Bill Skowronski, director of marketing for the Central Dominican Friars and founder of Constellation, joins in to talk about how he has helped an old organization see the benefits of using new media. For Skowronski, it comes down to strategy. Implementing a weekly video series, Skowronski has helped the Dominican Friars gain a larger following on social media and embrace tools they hadn't used before. He and Beth talk about creating content that appeals to a very specific audience and thinking about the...

2016-12-0743 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Developing Your Audience FocusJeff Miles has used his background in sales and marketing to find new approaches in fundraising as development and marketing director of the Keystone Opportunity Center. He joins Beth to talk about how he has been able to target Keystone's core audience. Armed with that information, he has been able to share stories and statistics and create tailor-made campaigns that appeal directly to them. He shares how you can sharpen your focus on the audience that will care the most. They discuss creating "gateway points" for the community to get involved and more.

2016-11-3044 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Using Google Analytics to Learn About your AudienceGoogle Analytics may tell you you have an 80% bounce rate. Before you freak out, Yesenia Sotelo is here to assure you that's totally normal. She joins Driving Participation to discuss how Google Analytics works (and where statistics like an 80% bounce rate come from) and why it isn't something you should be afraid to learn how to use. She explains why using Google Analytics actually gives you more room to experiment and try new things as far as how you reach people—and then how to determine what worked or didn't work. She and Beth discuss the six terms Yesenia te...

2016-11-2343 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations Expecting and Adapting to ChangeIn any kind of business, there will be changes as time goes on. Although as Barbara Trautlein and Beth discover, the more things change the more they stay the same. But Barbara has seen plenty of change and adaptation occur in her field. Sometimes the biggest change can be yourself. How can you identify your own leadership skills to make you an even more effective change leader? Barbara explains her three styles of leading change and how you can identify them. They also explore why people resist change—and why they shouldn't.

2016-11-0945 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 129: Preparing for a Website Redesign Pays OffBack when Beth and Donnie Brake first met, they talked about the possibility of a redesign for Brake's school Coram Deo Academy. Now, the redesign is done and the effects of the transition are starting to show. Brake, director of development at Coram Deo, discusses the change from being a website that purely provided information to a destination for prospective parents and students that makes them want to learn more and engage with the school. They explore how to create an effective website that will encourage action—not just provide information.

2016-11-0240 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 127: Avoiding Trouble with WordPress Themes and PluginsWhat's the word with WordPress? Andy Stitt from Deliberate Media Solutions joins in this week to talk about the popular content management system and how it's grown in the last few years. He and Beth explore how the site has evolved from a blogging platform to a tool nonprofits should consider for building their website. How do you know if it's the right platform for you? They discuss plugins, incorporating themes, and why with web, you should always assume something will go wrong (and how to be prepared when it does).

2016-10-1938 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 126: The Difference Between Participation and EngagementThink conferences are always boring? Think again. Adrian Segar joins Driving Participation to talk about how he has revolutionized the concept of conferences to make them interesting and most importantly, engaging. With that, he and Beth also discuss the distinction and intersection between "participation" and "engagement." What is the difference? How are they connected? He explores how the rise of online content has changed the nature of events and why the "traditional meeting" has become obsolete.

2016-10-1248 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 125: Where to Focus When You Are in TransitionTransitions in any part of life can be hard—especially when you're undergoing transitions in a national organization with local chapters. Laura Marx, president and CEO of United Way of North Carolina, joins in this week to talk about the changes United Way has made and how its regional chapters around the country are affected. One challenge Marx has tackled since she started is working with her staff to identify the audience they’re trying to reach. She and Beth explore how United Way has spread its new message throughout the organization and where its focus has been in its...

2016-10-0529 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 124: Introducing a Theme for Your Annual ReportAnnual reports can seem like a boring or tedious task—but Marlene Oliveira is here to tell you that it definitely isn't. With a background in copywriting and communications consulting, Marlene has done her fair share of reports, and she shares a few tips and tricks to help you make annual reports meaningful and creative. She and Beth discuss the role of a "persona" and how it can serve as a reminder that there is a person you're trying to reach.

2016-09-2841 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 123: Coordinating Your Message Around A Key TopicPamela Hawley has always wanted to make a difference in the world. When she founded UniversalGiving, it was one way to achieve her dreams and give others the opportunity to volunteer around the world. This week, Pamela joins Beth to talk about creating consistency when it comes to messaging about your organization. It’s important to keep pushing forward as far as communicating via different platforms, but you should also be able to maintain your brand and your identity in the process and she shares three tips to help.

2016-09-2137 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 122: Telling Your Story to the Right AudienceVanessa Chase Lockshin knows a thing or two about storytelling. This week, she's back on Driving Participation to discuss how to use storytelling to really find your audience and connect in ways that are meaningful and impactful. She and Beth explore how to create the most effective way to communicate with your ideal audience and donor base that will get them excited, inspired and engaged.

2016-09-1438 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 121: Are You Living Your Brand?Branding. A word that you probably hear all the time but might not really understand. Connie McCaw joins in this week to how your brand translates into someone else’s experience. A brand isn't just a logo, it's a culture. Connie and Beth explore how to tell when your organization needs to work on its brand, what people get wrong most often in thinking about what branding means and more.

2016-09-0743 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 119: 50 Things You’d Do with a Marketing GrantIf you got a grant for marketing, what would you do first, and how would it make a difference in your capacity to do your work? That’s what Beth wants to know. In honor of her 50th birthday, she set out to get 50 responses from all different nonprofits and organizations to find out the answer. As the answers poured in, a theme emerged: a clear understanding among nonprofit marketers that you need both a strategy and execution. She explores how a grant would help in areas like branding, research and strategy, increasing awareness and much more.

2016-08-2438 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 117: The Trick to a Successful Annual Appeal: Start Now.Annual Appeal season may seem far away but it will be here before you are ready. What do the most successful campaigns have in common? Planning. It may seem early but planning now will increase the impact of your efforts. Mary Elizabeth Entwistle of The Gift Development Group joins Beth to talk about what you can do when you plan ahead. They discuss creating an integrated campaign and how to use direct mail, email and social together. Each of these plays a different role and Mary Elizabeth shares how to incorporate your theme and pace your communications to have...

2016-08-1045 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 114: Your Biggest Questions About BrandingThis week Beth answers the biggest questions and misconceptions about branding. This time we flip the conversation and discuss what branding isn't. She talks about the role of design in communications and where research fits in to a branding process. This Episode of Driving Participation is sponsored by Nonprofit Toolkit. The Build Your Brand Course Summer session is enrolling now. The course closes Friday July 22. To join visit www.nonprofittoolkit.net/bybc-live

2016-07-2018 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 113: The Basics of Nonprofit Branding Webinar Do you know that your organization is special but struggle with communicating it in a way that attracts the support you need? Branding is a powerful tool that can change the trajectory of your organization. When done well, it can transform how you find and connect with your community. This week, Beth tackles the basics in building your foundation. If you have ever thought your organization needed branding but were not quite sure exactly how to get there, this episode is for you.

2016-07-1339 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 112: Adapting Your Message to Your AudienceHow can organizations and nonprofits align their information to meet the needs of donors, volunteers and supporters? Understanding your audience is a fundamental key to success, whether you're seeking to attract, inspire, engage or motivate supporters to take an action. Successful messages anticipate and meet the audience's needs. This week, Greg Koch, Director of Education and Volunteer Services at Zoo Miami joined Beth, to discuss tailoring your organization's messages for success.

2016-07-0631 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 106: A Guide to Strategic StorytellingStories are the basic building blocks for reaching our goals. They have the power to attract donors, win support and raise money. Yet effective storytelling is still one of the biggest challenges facing nonprofits and organizations. To better understand these challenges, Nation Hahn, Chief Growth Officer at EdNC, joined Beth to discuss the basics of storytelling, and how to implement stories that engage communities.

2016-05-2536 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 104: Top Considerations When It's Time to Redesign your WebsiteIt's no secret that the traditional website redesign process is broken. One of the biggest mistakes is jumping into execution before understanding the needs of your visitors, customers and prospects. This week, Margaux O'Malley joined Driving Participation to discuss implementing a customer-centric approach in the website redesign process. For Margaux, principal of Grand Junction Design, creating a valuable, optimized site starts with careful research, discussion and measurement. Beth and Margaux explore building a website that invites participation, as well as the top platforms for web redesign.

2016-05-1149 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 102: Onboarding Volunteers is a Journey Not a Destination To engage volunteers, it is necessary to understand their motivations. What are the underlying factors that drive individuals to dedicate their time, experience and skills? Understanding why people volunteer makes it easier to find supporters, organize their work, and recognize their contributions. This week, Tobi Johnson, Chief Engagement Officer at VolunteerPro, joined Driving Participation to explore what pushes individuals to get involved. Beth and Tobi discuss the volunteer journey, and what organizations can do inspire volunteers to continue serving.

2016-04-2748 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 101: What Makes a Good Volunteer MatchWhat if nonprofits had the same marketing, technology, HR and strategy resources as corporations? Taproot, a service that connects organizations with passionate, skilled volunteers through pro bono work, aims to do just that. Pro bono services enable organizations to drive social change with a connection of resources. When successful, these engagements build overall engagement, and open up channels for growth. This week, Alexandra Hallock, Senior Program Manager for the Taproot Foundation, joined Driving Participation to explore the relationship between an organization and its volunteers. Beth and Allie discuss the necessary components for a pro bono partnership, and what nonprofits...

2016-04-2042 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 095: The Lifecycle of First Time Attendee to Advocate with Cathy Cahill and Kelly SchemppThe Mann Center of Performing Arts has served for many decades as the City of Philadelphia’s premier outdoor performing arts festival. This year, the Mann celebrates its 40th anniversary, and with it comes the launch of new initiatives tailored to reflect the expectations of 21st century audiences. As a nonprofit, the Mann Center is focused on fostering long-standing relationships with its audience, artists, donors, board and staff, volunteers, community and business partners, and other internal and external stakeholders. But how do you move someone from first time attendee to active participant within an organization? This week, Cathy Cahill, CEO...

2016-03-0945 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 094: The Impact of Donor Recognition with Karen SingerDonor recognition is essential to the long-term health of any organization. Every nonprofit wants to recognize donors in some way, shape or form, but what does it take build a relationship that leads to long-lasting support? This week, Karen Singer, artistic director of Karen Singer Tileworks joined Beth to discuss building a strategy around creative donor recognition. When properly executed, it is a highly valuable investment and fundraising tool that can be leveraged to help increase donor gifts, before, during and after campaigns.

2016-03-0232 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 093: Email Myths that are Killing your Communications with Jeremy KochEmail marketing is one of the most powerful tools available to nonprofit organizations, with its ability to connect with audiences, build support for causes, rally volunteers and increase donations. But what does it take to develop an email marketing plan that ensures your subscribers are engaged by your content? This week, Jeremy Koch, Chief Empowerment Officer at Empower Nonprofits joined Beth to discuss the opportunities available within e-mail marketing.

2016-02-2444 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 091: The Connection Goldmine of LinkedIn with Brynne TillmanLinkedIn has evolved tremendously over the last couple of years, transforming from a social network tool to an expansive platform for managing professional connections and branding. There are many opportunities on LinkedIn that enable organizations and nonprofits to effectively reach their targets: from developing a strong network of professionals to utilizing board members and discussions to increase participation. This week, Brynne Tillman, CEO of Social Sales Link joined Beth to discuss leveraging LinkedIn for business development and communication opportunities.

2016-02-1052 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 090: Making the Most of Mobile with Chris FerdinandiOne of the interesting things that is happening with mobile computing is it's changing the overall dynamic of how we consume the web. 73% of all mobile searches trigger follow-up actions, which means having a mobile-friendly site is more important than ever before. Mobile devices are quickly becoming the go-to for work and communication, changing how organizations deliver data and drive action. This week, mobile strategist, Chris Ferdinandi joined Beth to discuss how nonprofits can tailor communications for mobile viewing and increased interaction.

2016-02-0346 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 089: The Storytelling Opportunity in Online Publications with Elin BartonOrganizations are increasingly making the move to digital– transforming printed publications and annual reports into interactive online content that drives action. Video is well on its way to become the star of content marketing, with its shareability and mobile components. This week, Elin Barton, CEO of White Knight Productions joined Beth to discuss repurposing marketing materials to drive engagement and participation.

2016-01-2741 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 088: How People are Collaborating on Big Ideas with Denise Hayman-LoaWhat does it mean to collaborate, and what role does collaboration play in nonprofit management? This week, Denise Hayman-Loa, CEO of Carii joined Beth to discuss audience-focused creation within a network.

2016-01-2042 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 079: A #GivingTuesday Resource Roundup from our Podcast GuestsWith 78 shows under our belt we have a wealth of experience among our podcast guests. As #GivingTuesday approaches, Beth asked her past interviewees to share their plans and insights for this year. We have a terrific slate of examples, presentations, blog posts and more to help you jump in on this movement - even with just two weeks to go.

2015-11-1840 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 078: Graphic Traffic: How to Create and Use Fundraising Images on Social Media with Howard LakeThe publisher of FundraisingUK, Howard Lake joins Beth today to share tips and tools for creating sharable images. Howard shares what kind of images are working today as well as his favorite free programs that make image creation easy for a non-designer. They talk about how to take pictures with social media in mind and the best ways to edit and customize images on mobile.

2015-11-1146 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 077: Finding the Right People Starts with Finding the Right Partners with Geof RochesterThe Nature Conservancy is a large organization with resources and partners that help them achieve a global mission. Managing Director Geof Rochester joins Beth today to show you how any organization can find the perfect partners. Ultimately, if you want to attract the right people you need to know who you are looking for. Geof and Beth talk about how to define the characteristics of your audience and how that helps you know who to look for in a partner as well as in a member or a donor.

2015-11-0439 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 073: Newsletter Review with Pamela GrowThis week, Beth joined Pamela Grow for a Newsletter Review webinar as part of Pam's "The Basics and More" Newsleter course. Listen in as Beth and Pam analyse print and email newsletters and offer tips and suggestions. To see the newletters and follow along, go to the show notes at www.iriscreative.com/dp073 to download a copy.

2015-10-0739 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 072: Understand your Existing Audience Frontward and Backward with KiKi L'ItalienIts time to get serious about being specific. Today Beth is joined by KiKi L'Italien, moderator of the long-running #assnchat Twitterchat. As one of the strongest voices in member-focused communications, KiKi shares her experiences with building audiences by creating content they want.

2015-09-3048 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 071: Handling Design when you are not a Designer with Maggie McGaryFor online media alone, you need different size images for Facebook, Twitter, blogs, Instagram, LinkedIn, and other sites. Within these sites, different pieces of content need different size as well—and all this isn't even mentioning print! If you have a design team or budget this may not be a problem, but for many organizations, those resources aren't always there. This week, Maggie McGary of the Society of Fire Protection Engineers joins Beth to share her journey in finding the best design tools for non-designers.

2015-09-231h 00

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 070: Using #GivingTuesday as a Launchpad for Growing Your Audience with Sean KingAs we close in on the 4th #GivingTuesday, Sean King joins Beth to talk about using the event for more than a one day fundraiser. Sean brought together the arts organizations in Allentown, PA to create a bigger impact than any of them could have achieved on their own. He shares how collaboration can help improve visibility for arts and build excitement. GivingTuesday is gaining in recognition and there are more opportunities than ever for using it as a tipping point to grow.

2015-09-1651 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 068: A Look Inside the Louvre with Katia Blanchard LapeyreDo you struggle with how to generate more revenue while staying true to your core mission? Organizations of all sizes have the same concerns, even the most visited art museum in the world, the Musee du Louvre. While on vacation in Paris, Beth stopped in for a tour with Private Events Manager Katia Blanchard Lapeyre. Along with a private look at the Mona Lisa, Beth got an Inside view on how the Louve is carefully adding private events and crowdfunding campaigns to grow revenue and engagement.

2015-09-0226 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 067: Making History with a Comprehensive Campaign with Amanda Charney, Joan Ochi and Lauren WalinskiBack in February 2015 Amanda Charney, Joan Ochi and Lauren Walinski delivered a fabulous presentation at the CASE District 2 conference. This team from Development Communications at the George Washington University joins Beth today to share the comprehensive campaign they developed for GW. With a logo, website, downloadable pitch sheets and more, the group developed a campaign brand perfectly aligned to the University's past and future and it's hitting all the right notes with their community.

2015-08-2647 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 065: Put your Brand in your Supporters' Hands with Rachel HutchissonRachel Hutchisson focuses on corporate social responsibility at Blackbaud and sees the intersection of nonprofit and for profits every day. When it comes to branding, Rachel talks about the idea that in nonprofits, you're paying it forward, investing in the future and making that donation out of the belief the good that will come from your contribution. Rachel and Beth talk about how opening up your brand to your community allows it to grow.

2015-08-1244 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 063: Managing the Gap Between a National Rebrand and Regional ExecutionSo if you are a big, national organization with a budget, its easy to rebrand right? While at the Salvation Army, Jeff Stanger had the advantage of working with an agency on the rebranding and development of the "Do the Most Good" campaign. Lucky. But as an in-house leader of the implementation, Jeff saw firsthand that it takes more than a new Styleguide to execute a brand transition. Listen in as Jeff shares with Beth the challenges of getting marketing and development working together to deliver a consistent brand message.

2015-07-2952 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 062: Add Live Tweeting to Extend the Reach of Your Events with Rachel CokerWould you love to bottle the energy of a live event and share it with your whole community? Rachel Coker of Binghamton University tells Beth how "live tweeting" will do that for you. To create the sponteneity of live takes a surprising amount of prep work. She gives tips on pre-scheduling, choosing the right tools, building your network, and strategies for "adding content to content" to get the most value out of an event.

2015-07-2249 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 060: Getting Ready for Web DesignToday we're talking about the prep work you need to do when you're beginning to think about redesigning your website. Getting the website you want is more than just how it looks. You need to factor in your audience, what they want, how you will maintain it, what it connects to and how much you can spend. Beth invited Iris's developer, Liz Dobrinska to go talk about the things that can really make or break a website project. This episode helps you get prepared before you even think about contacting a web developer to redesign your site.

2015-07-0844 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 059: How a Culture of Experimenting Led to Crowdfunding Success with Michael AndersonCrowdfunding is growing as a way to finance projects, products, movies and ideas. The Canadian Society of Association Executives decided to try it as a funding experiment. Using Indegogo they raised over $10,000 in under a month. Michael Anderson, CEO of CSAE joins Beth to explain how the crowdfunding process works from planning, marketing, and operational angles. He makes the point that crowdfunding isn't collecting donations, it is getting an investment from people who want to see the benefit of your project.

2015-07-0150 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 058: Home Page Takeovers for End-of-Year Fundraising Success with Steven ScreenWant to match the effectiveness of direct mail with the trackability of the web? Steven Screen suggests you add a home-page takeover to your next campaign. Steven is the Co-Founder and Creative Director for the Better Fund Raising Company. Beth invited him to share the success clients have had with this tactic. End-of-year always comes up fast, so it's time to start planning now to create the biggest impact.

2015-06-2440 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 057: Marrying Mobile with Social with Ritu SharmaToday we are accessing social media marketing more and more on mobile devices. Ritu Sharma CEO and Co-Founder of Social Media for Nonprofits joins Beth to share how mobile use is impacting more than just your website. If your social content is not mobile optimized, you're losing a lot of participation and interaction. It's time to get mobile thinking into all your digital communications.

2015-06-1742 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 053: It's Not About the Logo...Even in AustraliaWhen talking about branding, it's easy to focus on familiar things like the logo. Australian brand expert Charlotte Prouse joins Beth to talk about where that can steer an organization wrong in the long term. By backing up and finding out who your ideal audience is and what motivates them you'll learn things you may not know before moving forward to execution. Listen in to hear how one koala sniffing dog completley changed the story for an Australian nonprofit.

2015-05-2045 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 052: A Year of ParticipationThis week marks 52 episodes—a year of weekly shows! Beth looks back at the year and highlights the major trends that came out of more than 40 hours of conversations on participation. And she shares what she's learned from producing a weekly show. Listen in to see if the trends we are seeing are showing up in your organization.

2015-05-1322 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 051: The Value of Publications in the Future of OrganizationsThink print publications are dead? Listen to Carol Meerschaert, of the Health Care Business Women's Association and you'll reconsider. Carol lets Beth in on the secrets to creating a publication that is central to the organization. A long-form magazine lets you speak to your members in a very personal way, to dig deeper into a topic and to have almost an intimate conversation with your members. Integrating it into your entire organization is critical. Carol shares how she creates content that her members love and look for. And the creative ways she has discovered to cover costs while expanding...

2015-05-0639 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 045: Lessons Learned from 225+ Episodes of Nonprofit Radio with Tony MartignettiThis week Beth gets to turn the tables as Tony Martignetti from Nonprofit Radio gets to be a guest for a change. In over 225 episodes, Tony has had more than 500 conversations with nonprofit leaders and consultants on topics critical to the success of small to medium sized organizations. Beth asked Tony to share the lessons, trends and struggles that show up over and over among his many guests. Listen in and learn the top issues that cause roadblocks for hundreds of organizations hear Tony's ideas for getting past them. One big one: thinking strategically. If that's an...

2015-03-2548 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 044: The Role of a StyleGuide with Kivi Leroux MillerThis week Beth welcomes Kivi Leroux Miller from the The Nonprofit Marketing guide to share great tips about clarifying and branding your organization. Beth and Kivi talk about role of a style guide as a tool to be a home base for making brand decisions rather than a restrictive covenant. Who should have responsibility for what goes in your guide and how should you negotiate varying from the system are just some of the answers Kivi offers in this week's episode. It's the perfect week to talk Branding and if you are listening live you still have...

2015-03-1847 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 040: Tackling Branding from Funding to Finished with Beth Anne MillerIf branding is fundamentally about communicating what is truly distinctive, re-branding is about demonstrating change. This week Iris Creative client Beth Anne Miller, former COO and Director of Development for the Histiocytosis Association talks with Beth about the massive changes the organization was going through that made re-branding make sense. Beth Anne shares the inside scoop on what it took to convince the board, get funding, mobilize the staff and launch the new brand.

2015-02-1857 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 035: 4 Time-Saver Tools for Marketing with Beth BrodovskyNew marketing methods, tools and tech seem to appear every day. This week, Beth looks back at resources that launched or added new features that were amazingly helpful in 2014. Nonprofits need to make the most of the marketing time available, so Beth gathered her favorites that save time and provided a huge return on the time spent. They are easy to use and free or low cost solutions to every day struggles. What tool helped you the most in 2014?

2015-01-1432 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 034: Unexpected Places for Learning More about Marketing with Beth BrodovskyThe new year brings 365 fresh new days to play with. Kick off 2015 with a plan to constantly be learning. This week Beth shares her favorite podcasts, books and courses she used last year learn new things, inspire herself, set goals, and stay focused. Its a constant challenge to do the work of today while developing new projects. Use the early weeks of the year to keep pushing forward! And as a bonus - this week Beth launches a contest for listeners who write an iTunes review of the podcast. Win a Donor Love Toolkit, and if you share your...

2015-01-0741 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 027: 10 Last-Minute Ways to Jump In and Reach Farther for #GivingTuesday with Beth BrodovskyIt's just two weeks until #GivingTuesday. Many of you probably have plans underway. And I bet there are plenty of you who feel like you just can't add in one more thing. #GivingTuesday has been so effective for so many I wanted to use this week's show to to give you ideas for things you still have time to do to launch or boost your campaign.

2014-11-191h 04

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 012: More than a Resume Builder…Making Giving Meaningful to Students with Heather DurkinBeth has talked to alumni relations directors who help college students prepare for life as alumni and giving back to their university, but what about high school? This week, Beth is joined by Heather Durkin, director of alumni relations for Germantown Academy, a K-12 school. Heather talks about connecting with students and finding ways to help them continue giving back for years to come.

2014-08-0619 min

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 007: Balancing the Seesaw of Volunteerism with the Widener University Alumni Engagement TeamThis week, Beth sits down the alumni engagement department at Widener University to discuss all things communication. Beth is joined by Tina Phillips, executive director for alumni engagement, to talk with Tina and her team about how they can engage current students, the challenge of appealing to the unique groups of alumni Widener serves and what ways they have maximized communication to encourage participation from alumni.

2014-07-021h 02

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations DP 005: Growing Your Network to Raise Awareness with Stephanie CoryIn this session, Beth speaks with Stephanie Cory, executive director of the Epilepsy Foundation of Delaware. Beth and Stephanie discuss new ways to attract volunteers through social media sites you are likely already using and how to really define participation. Where is participation most important? Find out the answer to this question and much more.

2014-06-1826 min