Shows
Entrepreneur's EnigmaBeth Knaus From Salons And Salon Education To Writing, Entrepreneurship And Living Her Best LifeBeth Knaus is an award-winning copywriter, messaging consultant, and owner of That's A Spade Copywriting Services. She writes compelling, voice-driven content for female entrepreneurs so they can communicate with the audience they want to work with.
She's also an author, creative writer, and speaker, and is available for creative workshops and speaking engagements that focus on copy and communication. In her previous life, she worked in the beauty industry as a hairdresser, salon owner, salon educator, and sales rep. She's been writing personally since before the Millennium.)
Originally from...
2025-09-0919 min
UNFUDGE YOUR MARKETINGBridging the Gap: Turning Brand Clarity into Powerful Website Copy.mp3Starting a new website or marketing project can be overwhelming, especially when you’re juggling mission, brand, voice, and messaging, all critical pieces that need to align perfectly for success.Beth Knaus, award winning copywriter and brand messaging consultant, helps confident entrepreneurs discover their unique voice and craft compelling content that attracts their ideal clients.In this episode, Beth and Kristi discuss the common challenges business owners face when moving from branding to marketing execution, including the important gap between brand assets and website copy.They explore wh...
2025-08-1226 min
Demystifying MoneyAuthentic Storytelling and Copywriting for Entrepreneurs with Beth KnausUnlock the secrets to powerful business messaging with copywriting expert Beth Knaus. In this episode, learn practical strategies to set your business apart and connect authentically with your audience.Why finding and using your personal voice is essential in today’s AI-driven worldThe importance of consistency and authenticity in your business contentHow defining your “bullseye client” leads to more effective marketing and increased revenueThe role of storytelling in building trust and relatability with prospective clientsTips for website copy, elevator pitches, and making networking work for your solo businessSubscribe for more matter-of-fact conversations about elevating your life and wealth!
2025-05-1953 min
Website Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners3 Best Practices for High Converting Website Design (REPLAY) [Ep. 029]We're diving into a super important topic for any business owner with an online presence — how to turn more of your website visitors into paying clients.YOU WILL LEARN:Three powerful strategies to boost your website's conversion rateHow to effectively track and understand your website's analyticsThe impact of clean, simple design on visitor engagement and conversionsPractical tips for implementing high-converting web design principlesThis episode is packed with actionable advice for small business owners looking to get more out of their website traffic. Tune in to unlock the secrets of high-converting web design!
2024-08-0717 min
SheBreathes Soul Stories: From Triumph to TransformationEpisode 3: Soul Stories with Telma Sullivan, Becky Bast, and Robin MarquezListen in with Jennifer Gulbrand and her Guest Co-Host, Beth Knaus as they facilitate honest conversations with three exceptional storytellers. These inspiring women share their journeys of overcoming obstacles and undergoing remarkable personal growth. Prepare to be moved, uplifted, and genuinely touched by the resilience and power embedded within their narratives. Tune in for a dose of inspiration that will leave you feeling energized and empowered.
2024-02-201h 14
Chapters - WFPRBeth Knaus & SheBreathes Soul StoriesIn this episode, Jim Derick sits down with Beth Knaus, author and editor of "SheBreathes Soul Stories", to talk about her new book, the 22 stories of recovery she shares, Beth's upbringing, the journey of recovery and much more.You can learn more about Beth and "SheBreathes Soul Stories: here:https://shebreathessoulstories.com/
2024-02-0746 minWebsite Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners3 Best Practices for High Converting Website Design [Ep 004]We're diving into a super important topic for any business owner with an online presence — how to turn more of your website visitors into paying clients.YOU WILL LEARN:Three powerful strategies to boost your website's conversion rateHow to effectively track and understand your website's analyticsThe impact of clean, simple design on visitor engagement and conversionsPractical tips for implementing high-converting web design principlesThis episode is packed with actionable advice for small business owners looking to get more out of their website traffic. Tune in to unlock the secrets of high-converting web design!...
2024-01-2416 minSheBreathes Soul Stories: From Triumph to TransformationEpisode 2: Soul Stories with Beth Knaus, Dr Cathy Ripley Greene and Christine SkubonIn this episode, Jennifer Gulbrand and co-host Rachael Barillari are diving into heart-to-heart chats with three incredible women.These women open up about their triumphs over challenges and the profound transformations they've experienced.Get ready to feel inspired, uplifted, and genuinely touched by the strength within their stories.
2024-01-231h 05
Stop Shoulding All Over YourselfMaybe You're the one Who's been Right All Along? With Beth KnausHave you ever found yourself doubting your skills or talents, even when you're great at what you do? You're not alone. I had the privilege of sitting down with the incredible Beth Knaus, a brilliant editor, podcast host, speaker, and confident female entrepreneur who knows the struggle of self-doubt all too well. Beth has spent years intentionally building a foundation that allows her to communicate confidently. Together, we explored the labyrinth of self-doubt and the importance of confidence in our personal and professional lives. Our conversation ranged from professionalism and brand messaging to the power of clear c...
2023-09-0753 min
High Vibes+ Grateful Heart (for Women on the Rise)Episode 48: Guest Interview with Beth Knaus, That’s a Spade CopywritingBeth is a great resource for women in heart-centered businesses who are looking to find their voice. She’s also collaborating with me on the release of my latest book, SheBreathes Soul Stories, From Triumph to Transformation. How 22 Women Reclaimed their Joy…coming this fall.
2023-08-1630 min
Thrive Hive PodcastYou Are Not Beyonce - Revisiting the Mythical Unicorn of Work/Life "Balance" EP51Join the DO THE THING RETREAT BY CLICKING HERE
You do not have the same hours in the day as Beyonce and what better time to revisit work/life blending than the lazy days of summer?
This encore edition of Work/Life BLENDING is a timely reality check and your call to action to take a step back, breathe, and allow yourself the grace to work when you need to, play when you need to, and permission to let a ball drop here or there.
Because Work + Life is anything BUT...
2023-05-3023 minThrive Hive Podcast"I am not responsible for that" - five little words which will have a MASSIVE impact on your life EP49Looking for more free time, fewer stressful moments, less anxiety and more grace in your life? POOF! Here it is...
You are not responsible for the actions of someone else.
Can it really be that simple? Why yes, yes it can.
This week's episode breaks down what we are and are not responsible for as parents, as kids, as teachers, as mentors, as employees and as the boss.
And here's the best part... is we are not responsible for someone else's behavior, then we sure aren't responsible for FIXING that behavior now are we...
This episode may leave you w...
2023-05-1632 min
Thrive Hive PodcastChoose Tour Tribe - and Choose Wisely"Tribe", "Ride or Die", "Posse", "Business Besties". It's no surprise there are numerous quotes related to this topic:
Surround yourself only with people who are going to lift you higher - Oprah
You will move in the direction of people you associate with - Warren Buffet
We all have them, we all need them - but are we thoughtful and intentional in who we surround ourselves with? In this episode, we get down to the nitty gritty - the difference between a tribe and a board of directors, when to know it's time to...
2022-10-1827 minDemystifying MoneyEpisode 71 - How To find The Right WordsIn this episode Misty discusses how you can use your website and marketing material to attract your ideal clients. She is joined by copywriting expert Beth Knaus, owner of That's a Spade to discuss how to create intentional copy that can to help grow your business. She also talks about her process for helping business owners find the right words if they struggle with writing.
2022-09-1841 min
Open Door PolicyBonus Episode: The Impact of Catholic SchoolsThe role of Catholic schools in unleashing the Gospel must not be underestimated. Archbishop Vigneron writes that, “Our catholic schools must be training grounds for future saints.” It’s these training grounds where countless young people are invited to encounter Jesus, grapple with the tough questions, and grow into a wholehearted Christian worldview, where the dignity of the human person is consistently upheld. Listen to disciples in the Archdiocese who have been impacted by Catholic schools and have lent their gifts to the mission of Catholic education; and be inspired by Archbishop Vigneron’s vision of allowing Catholic schools to be th...
2022-08-3021 min
The Business ManagersEP 47 | Digging Deep With Your Copy with Beth KnausBe sure to join the official Facebook Group for The Business Managers Podcast: https://www.facebook.com/groups/thebusinessmanagerspodcast~About Beth Knaus - Beth Knaus is a creative copywriter who creates content with and for creative solo professionals and fun small businesses that honors their originality and nails their voice to the page so they can stand out of the masses and into the spotlight where they can attract and work with the types of clients they are excited about. From Norwood Ma., she lives with her husband and cat and she's a m...
2022-03-2132 min
EmbarkThat's A Spade's Beth Knaus: Straight Talk Branding That 'Gets' YouWe claim to embrace the direct approach in communicating who we are, but we hide behind facades. And often a bit of buzzwords and jargon. How do you tell it like it is in your branding, let people know exactly what you do, and still make your message feel fresh, unique and new?We asked Beth Knaus to share her experience helping people write their business stories on Embark. Beth Knaus is a creative content writer, workshop leader and owner of That’s A Spade Copywriting Services. As a writer she’s passionate about...
2022-02-0231 min
It's Your OfferEpisode 27: Creating Bold Copy with Beth KnausCreative writing can be daunting, but it doesn't have to be. You may be worried about what others might think of your writing, or you might even feel like it's not quite where you want it to be. Joining me today is Beth Knaus. She is a creative content writer and owner of That's A Spade copywriting services. She has been through it all, and over the last year, she has completely transformed her business, and now she is here to help you do the same. Today, Beth will be giving you tips on finding...
2022-02-0239 min
The Biz EssentialsHow to Write for Your Business to Attract More Clients & Build a CommunityDo you often wonder how to write for your business in a way that feel authentic to you and attracts more of the right clients? Or why it is important to write authentically to begin with?
Building your presence and communicating effectively will help you distinguish yourself from the masses and stand out from the noise to attract clients that resonate with you. Are you looking for ways to get more clients or to build long-lasting relationships with your clients?
Join the conversation with Beth Knaus and learn how to communicate your message clearly and a...
2021-10-0534 min
PowHER HourEpisode 9: Beth KnausBeth Knaus is a kick-ass content writer for entrepreneurs and small businesses with personality. She creates dynamic copy true to her client's voice so they can clearly and confidently communicate who they are and what they can do for their target audience. From an early age, Beth learned that she’d have to do things for herself and didn’t have the luxury of depending on others in the way many other people do. Beth shares how her complicated childhood shaped her life, and how finding inspiration in an interesting place helped her to push out of her c...
2020-07-2240 min
Lighten up with the DeclutteristaEpisode 22: Interview with Writer, Beth Knaus of That's A Spade Writer, Beth Knaus helps people find their unique voice and communication style from bios to website copy to marketing materials. Don’t miss this honest and witty interview where we discuss everything from being raised by the principles of AA to being a single mom to Beth’s hairdressing business to her book in the works.www.thatsaspade.com
2020-07-1700 min