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Beth Rolfs
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#5Things: This Week in Social
Party Pod: What's Next in 2024
As 2023 draws to a close we pod-tificate about 2024! It’s our annual Party Pod with five panelists – we’re discussing what we see for the future of social media in the year ahead our favorite Things from 2023. We get into dating apps, subscription based social media, de-influence, Meta, and X, and we break down how AI will be intertwined with all of it. (Plus a few surprises!)The 5 Things: The future of dating appsWhat a world of subscription social apps might looks likeDe-InfluencingWhat's next for InstagramX’s next chapterHosts: Joey Scarillo, Beth Rolfs, Hannah Loeff, Ca...
2023-12-18
39 min
#5Things: This Week in Social
TikTokking around the Christmas Tree!
We wish you a Merry Tikmas! e.l.f. cosmetics debuts a long-form “movie” on TikTok, Instagram tests a new “Dancify” capability for Reels, LinkedIn publishes a report of Gen-Z insights, and more on this week’s holiday #5Things!The Things:TikTok Publishes 2021 Music RecapInstagram's Testing a 'Dancify' Option for Reels Which Would Automatically Sync Video and MusicMeta Opens Up Simplified AR Creation Tools to More UsersLinkedIn’s Publishes Gen Z Best Practices Reporte.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTokSources: The Verge, Social Media Today, LinkedIn, and Marketing DiveHosts...
2021-12-20
31 min
#5Things: This Week in Social
The Tik Behind the Tok
Find out how the Tok’s get made! Leaked reports reveal new insight into TikTok’s algorithm, Instagram brings back the chronological feed, Pinterest acquires video editing app Vochi, and more on this week’s #5Things.The Things: Leaked Documents Reveal Data on TikTok’s AlgorithmNew Twitter CEO Parag Agrawal Speaks on Platform’s FuturePinterest Acquires Video Editing App Vochi to Expand its Creation ToolsInstagram updates Link Sharing and Parental ControlsFacebook Details How to Create and Promote PodcastsSources: NYT, The Verge, Social Media Today, Instagram, FacebookHosts: Joey Scarillo, Beth Rolfs...
2021-12-13
27 min
#5Things: This Week in Social
Welcome to the Neighborhood, Android.
This week we take a quick jaunt around the social channels with Clubhouse, Twitter, Facebook, and Youtube. We also bid a temporary farewell to our own Beth Rolfs as she takes off on her journey towards motherhood. Your #5Things:Clubhouse Launched Android Version Twitter Launched Test of ‘Tip Jar’Twitter Launched Larger Image Display on Timelines Facebook Launched 'Neighborhoods' YouTube Launched Shorts To All US CreatorsSources: Social Media Today, The Verge, 9to5GoogleHost: Kenny Gold, Amanda Davis, and Beth RolfsEmail us: Podcasts@Grey.comCheck out the news...
2021-05-15
18 min
#5Things: This Week in Social
"Fear of the Robot Apocalypse"
This week, we welcome Edmée to the podcast, the team gets philosophical about the five senses, and we find out why Kenny re-named this episode "Fear of the Robot Apocalypse"... it was going to be another Clubhouse pun.Your 5 Things:Pinterest Announced Initiatives to Celebrate API Heritage MonthClubhouse Tackles an NFL PartnershipYouTube Tested Timed CommentsInstagram Launched Audio/Video Off Button for LiveFacebook Announced Advances In Object Identification TechSources: Social Media Today, Digital Information World, World Tech NewsHost: Kenny Gold, Beth Rolfs, Edmée JorgeCheck out the Newsletter!
2021-05-07
22 min
#5Things: This Week in Social
The House that NFT Built
Facebook gets it right and NFTs are here to stay. The crew breaks it all down and more!Your #5Things: Facebook Teased Audio Room Feature Facebook Added New Volunteer Features Instagram For Kids Was Challenged Twitter Analyzed Harmful Impacts of its Algorithm An NFT Became Real Estate Sources: Vox/Recode, Social Media Today, The VergeHosts: Kenny Gold, Beth Rolfs, Amanda DavisCheck out Kenny's Adweek Article and the newsletter. Email us: Podcasts@Grey.com
2021-04-26
24 min
#5Things: This Week in Social
Clubhouse Clones
Wellness hubs, creator funds, and audio are all the rage with social networks and will you trust Facebook for dating? Your #5Things: TikTok Launched 'Wellness Hub'TikTok Added New Music-Triggered Visual Effects ToolsReddit Reportedly Developed its Own Audio Rooms FeaturePinterest Announced Creator FundFacebook Launched New Video Speed Dating AppSources: Social Media Today, Tech Crunch, ScreenRantHosts: Joey Scarillo, Beth Rolfs, and Amanda DavisEmail us: Podcasts@Grey.comCheck out our newsletter on LinkedIn!
2021-04-19
34 min
#5Things: This Week in Social
Place your bets on AR and audio
Kenny, Beth, and Amanda are back together, you'll hear hot-takes on the LinkedIn's new feature, and the conversation gets heated over the future of AR tech.Your #5Things: Facebook Denied Algorithm IssuesLinkedIn Teased Clubhouse-Like FeatureLinkedIn Added ‘Creator Mode’“Fake” Twitter Users Defended AmazonAR-Enabled Snap Spectacles News LeakedSources: TechCrunch, WSJ, The Verge, The Guardian, Social Media TodayHosts: Kenny Gold, Beth Rolfs, Amanda DavisEmail us: Podcasts@Grey.comCheck out the newsletter on LinkedIn!
2021-04-12
32 min
#5Things: This Week in Social
Zuckered Out
Welcome to the Facebook Show! Your #5Things this week all poke towards Facebook or Instagram. Your #5Things:Instagram Accused of Promoting False InformationFacebook Expanded Creator MonetizationInstagram Launched Instagram LiteInstagram Tested Auto-Captions for Instagram StoriesFacebook Added Reels to FacebookSources: Digital Information World, Social Media Today, Business InsiderHosts: Juliana Diatezua, Beth Rolfs, Joey ScarilloEmail us: Podcasts@Grey.comCheck out the newsletter!
2021-03-22
20 min
#5Things: This Week in Social
Pinterest for President
The team tackles Instagram likes that were insta-gone, Twitter throwing a curveball on strikes, praise for Pinterest, and the latest from Big Blue. Your #5ThingsInstagram Accidentally Hid Like CountsTwitter Blocked COVID-19 Vaccine MisinformationPinterest Launched Showcase of Female-Owned BusinessesFacebook Ended Ban On Political AdvertisingFacebook Photo-tagging Lawsuit Settled for $650mSources: Complex, Social Media Today, AdWeek, NY Times, TechCrunchHosts: Kenny Gold, Juliana Diatezua, Beth RolfsEmail us: Podcasts@Grey.comCheck out the newsletter! Learn more about GetUsPPE.org
2021-03-15
22 min
#5Things: This Week in Social
Sitting at the Influencer's Table
The #5Things welcomes Grey New York's Associate Director of Influencers, Kait Pearse to the proverbial cool kids table to discuss trends in influencer marketing and platforms acting like other platforms. Your #5Things:Influencers were Added To SAGDavid Dobrik ‘soft’ launched Dispo AppYouTube Announced US Expansion of TikTok-Like FeatureTwitter Evolved Clubhouse-Like FeatureTwitch Announced UFC PartnershipSources: Social Media Today, Forbes, DeadlineHosts: Kenny Gold, Beth Rolfs, and introducing Kait Pearse, with Joey Scarillo "in the booth"Email us: Podcasts@Grey.comCheck out the newsletter on LinkedIn!
2021-03-01
25 min
#5Things: This Week in Social
Facebook wants in the Clubhouse
The rumor is Facebook is jealous again, and this time it's not Twitter, not Snapchat, not Pinterest, not TikTok... it's going after Clubhouse. Your 5 Things:Rumors of Facebook Clubhouse Clone SpreadUS Government Abandoned TikTok Sell-Off PlanInstagram Limited The Reach of Re-Posts from TikTokInstagram Teased Multi-participant Live Video ChatsShop Pay Expanded to Facebook And InstagramSources: Social Media Today, WSJ, ShopifyHosts: Kenny Gold, Amanda Davis, Beth Rolfs, Joey ScarilloEmail us: Podcasts@Grey.comCheckout the newsletter!Keep an eye on this feed as we will have a...
2021-02-22
20 min
#5Things: This Week in Social
#FreeBritney
Oops! the team spends more than half of the episode talking about the toxic way Britney was treated. If you think "gimme more" lucky for you, we have all of your 5 Things:Britney Spears Documentary Fueled #FreeBritney Social Media MovementTwitter Removed Ads Transparency CenterYouTube launched new destination for sports fansInstagram Launched ‘Recently Deleted’TikTok Added Misinformation LabelsSources: LA Times, Social Media Today, YouTube Official Blog, Instagram, The GuardianHosts: Kenny Gold, Beth Rolfs, and Amanda DavisEmail us: Podcasts@Grey.comResource: Substance Abuse and Mental Health Services Administrations (SAMHSA) Nati...
2021-02-15
33 min
#5Things: This Week in Social
Reddit Occupied Wall Street
This week the crew takes stock in what started on Reddit, and give you everything you need for the week ahead. Your 5 Things:Reddit Occupied Wall StreetInstagram Tested Removing Sharing Posts to StoriesTwitter Launched BirdwatchTwitter and NBC Universal Deepened PartnershipYouTube Tested New Clipping FeatureSources: NPR, Social Media Today, Forbes, EngadgetEmail us: Podcasts@Grey.comHosts: Kenny Gold, Beth Rolfs, Amanda Davis, Joey ScarilloNewsletter: Read it here!
2021-02-08
23 min
#5Things: This Week in Social
America’s News Source: Social Media
It's our first episode in the new presidential administration, and Kenny, Beth, and Amanda have all you need to know this week in the world of social media. Your 5 Things:Research Showed 71% of Americans Get News Content Via Social PlatformsTikTok Launched Program for Black CreatorsTikTok Changed Privacy Settings for Users Under 18Snapchat Worked on New 'Events' FeatureYouTube Added New Hashtag Showcase Pages Sources: TikTok Newsroom, Social Media Today, TechCrunchHosts: Kenny Gold, Beth Rolfs, and Amanda DavisEmail Us: Podcasts@Grey.comNewsletter: HERE
2021-01-25
18 min
#5Things: This Week in Social
BANNED
Big news in social media this week, with global implications. Kenny, Beth, and Joey (filling in for Amanda) break it all down.Your 5 Things:Trump was Banned Off Social MediaParler Jumped to No. 1 on App Store TikTok Faced Legal Action Over the Handling of Child Data TikTok Launched First LiDAR-Enabled AR Effect News of Facebook Smart Glasses Spread Sources: Business Insider, The Verge, Bloomberg, TechCrunch, Social Media TodayHosts: Kenny Gold, Beth Rolfs, Joey ScarilloNewsletter: HEREEmail us: Podcasts@Grey.com
2021-01-18
33 min
#5Things: This Week in Social
Eyes Forward to 2021
It’s our 50th episode and to celebrate, we are bringing you an extra special #5Things!We are looking forward to 2021, and not looking back. This week we are chatting with a few of our friends from different industries to ask them what they see on the horizon for 2021. It's like several podcasts in one! Katie Perry, VP of Marketing at Public.com (1:03)Willis Wiggins, Gaming & Esports Partnerships at FaZe Clan (11:55)Arielle Nissenblatt, Community Manager at SquadCast.fm & Founder/Curator, Earbuds Podcast Collective (27:07)Amanda Goetz, CMO, Teal & Founder, House of Wise (38:21)Tom Chirico, Head of Twitter Nex...
2020-12-28
1h 37
#5Things: This Week in Social
Mergers & Acquisitions: The Musical!
It's the end of the year, and you know what that means... mergers and acquisitions! The team breaks it all down, and Beth's reveals her favorite "Thing" ever talked about on this show! - Hint: it's in this episode.Your #5Things:The FTC Sued FacebookReddit Acquired DubsmashTwitter Acquired App SquadInstagram Announced Reels ShoppingViral Ratatouille Musical Announced Real Life DebutHosts: Kenny Gold, Beth Rolfs, and Amanda DavisSources: The Verge, FTC, USAToday, Social Media Today, Reddit BlogEmail us: podcasts@grey.comNewsletter: HERE
2020-12-21
29 min
#5Things: This Week in Social
Carpe DMs
As the year winds down, the #5Things crew has a lot to say about TikTok, Twitter, Facebook, and Instagram. Your #5Things:TikTok Tested Three-Minute-Long Videos Twitter Expanded Hate Speech Rules To Include RaceInstagram Tested Three Guest Live-StreamsFacebook Announced Ban of COVID-19 Vaccine MisinformationThe Facebook Cryptocurrency Project Changed Its NameSources: Aljazeera, The Verge, Social Media Today, USATodayHosts: Kenny Gold, Beth Rolfs, and Amanda DavisNewsletter: Here
2020-12-14
22 min
#5Things: This Week in Social
Your fleets have arrived
Twitter exploded over the launch of Fleets, hear all about it from Kenny, Amanda, and Beth. Your #5Things:Twitter Expanded FleetsYouTube Announced 2020 Rewind CancellationTikTok Tested Charity Feature Instagram Redesigned The Home ScreenFacebook Launched New Video Series Hosted By Post MaloneSources: Social Media Today, The Verge, TechCrunch, WersmHosts: Kenny Gold, Beth Rolfs, and Amanda DavisEmail us: Podcasts@Grey.comNewsletter: HERE
2020-11-23
24 min
#5Things: This Week in Social
TikTok Wins!
The band is back together this week, suffering from a little election fatigue, but excited to share the latest from TikTok, YouTube, the Gram, and Snap.TikTok Won Injunction Against White HouseYouTube Added New Features for US Election DayInstagram Disabled ‘Recent’ TabSnapchat Added 3D Body ScanTikTok Partnered With Shopify Hosts: Kenny Gold, Beth Rolfs, and Amanda DavisTake our Listener Survey: HEREEmail us: table: Podcasts@Grey.comNewsletter: HERE
2020-11-09
28 min
#5Things: This Week in Social
Twitter v. Proud Boys, Facebook v. QAnon
It was a bad week for the hate groups. Your #5Things:Twitter Users Took Over #ProudBoysFacebook Banned All QAnon PagesFacebook Announced Election Notification UpdatesInstagram Added New Audio Features for ReelsYouTube Tested Product Tags in VideosSources: CBS News, Fortune, Social Media Today, and BloombergHosts: Kenny Gold, Beth Rolfs, and Amanda DavisTake our Listener Survey: HEREEmail us: Podcasts@Grey.comNewsletter: HERE
2020-10-19
20 min
#5Things: This Week in Social
The Facebook Dilemma
Listen to this podcast before you delete your account. Your #5Things: Court Blocked White House TikTok OrderTikTok Expanded Duet CollaborationFacebook Merged MessagingFacebook Responded to The Social DilemmaTwitter Expanded Voice TweetsSources: Social Media Today and The VergeHosts: Kenny Gold, Beth Rolfs, and Amanda DavisTake our Listener Survey: HEREEmail us: Podcasts@Grey.comNewsletter: HERE
2020-10-12
24 min
#5Things: This Week in Social
A conversation during Hispanic Heritage Month
To celebrate Hispanic Heritage Month, this week we are opening a conversation between Grey employees about mistakes and misconceptions people make about the Latinx and Hispanic community. We are examining the larger issues of the single-story and the stereotypical narratives in advertising.Beth Rolfs hosts the conversation with Karol Chang (Strategy Director and podcast contributor, Grey NY), and Rodrigo Jatene (Chief Creative Officer, Grey West)To learn more about Hispanic Heritage Month visit hispanicheritagemonth.govTo participate in our Grey podcast survey click HERE, we'd love to hear from you!
2020-10-05
1h 00
#5Things: This Week in Social
Data Hubs are Trending
The social channels are not shying away from the big global issues through data hubs. We're here to break it all down and make sense of it. Here are your #5 Things:US Announced Ban of WeChat and TikTok DownloadsFacebook Launched Climate Science Information HubFacebook Published COVID-19 State of Small Business ReportTwitter Released Election News TabPinterest Released Key End of 2020 TrendsHosts: Beth Rolfs, Amanda Davis, Kenny GoldSources: Social Media Today, CNN, Twitter Blog, Facebook’s Data for Good Report, and Pinterest Newsroom.Check out the Newsletter on LinkedIn: HEREC...
2020-09-28
26 min
#5Things: This Week in Social
Check Mate, Twitch
This week we have updates from TikTok, new features at Facebook and Spotify, and Twitch has a few things to celebrate!The #5 Things: Oracle Won TikTok DealFacebook Launched ‘Facebook Campus’Rumors Of Spotify Karaoke Feature SpreadNinja Returned To Twitch Twitch Saw Chess Viewer ObsessionHosts: Kenny Gold, Beth Rolfs, Amanda DavisSources: The Verge, TechCrunch, NME, NY Times Newsletter: can be found on LinkedIn, HERE
2020-09-21
22 min
#5Things: This Week in Social
Highlighting some #GoodThings
This week the team is gearing up for the end of summer with some good news stories from the platforms. Here are the #5Things: TikTok Challenged Executive Order Reddit Reported Hate Speech DropFacebook Launched Educator Hub Pinterest Highlighted Black-Owned Businesses BTS Broke YouTube’s 24-Hour View Record Panel: Kenny Gold, Beth Rolfs, and Amanda DavisSources: NYT, The Verge, Digital Information World, Social Media Today, Forbes.Follow the 5Things newsletter on LinkedInProgram Note: There will not be an episode next week.
2020-08-31
23 min
#5Things: This Week in Social
Much Ado About Facebook
This week the crew dives into Facebook, Twitter, and PinterestFacebook Launched Voting InformationFacebook Closed Political Activist Group LoopholeFacebook Merged Instagram And Messenger ChatsTwitter Rolled Out Tweet Reply Controls To All UsersPinterest Expanded Skin Tone Search QualifiersPlus: Wendy's has a podcast! Host: Kenny Gold. Panel: Beth Rolfs, Amanda Davis, and producer Joey ScarilloSources: TechCrunch, Social Media Today, The Verge, PodNews.net
2020-08-24
27 min
#5Things: This Week in Social
Potential TikTok Ban?
This week, Kenny is joined by Amanda and Beth to discuss TikTok, Facebook, Twitter and Instagram. Here are the 5 Things:US Government Announced Potential TikTok Ban A Facebook Civil Rights Audit Found ‘Serious Setbacks'Rumors of a Twitter Subscription Platform SpreadInstagram Tested A New ‘Shops’ TabInstagram Rolled Out Option to Pin Post CommentsPanel: Kenny Gold, Beth Rolfs, and Amanda DavisCheck out the newsletter, HERESources: The Verge, The Hill, TechCrunch, and Social Media Today
2020-07-20
30 min
#5Things: This Week in Social
Twitch, Reddit, and Facebook address hate speech
As the ice cream truck rolls by down the jersey shore, Kenny Gold hosts another 5 Things. This week, the team focuses mostly on platforms like Twitch, Reddit, and Facebook curbing hate speech, and Twitter and Instagram roll out new features. Your #5Things for this week includes:Twitch Temporarily Banned Donald Trump Reddit Banned ‘The_Donald’ Subreddit Facebook Outlined Efforts to Address Platform Hate SpeechTwitter Tested Collaborative FleetsInstagram Tested a Full-Screen Stories Display To read more about the topics discussed on the podcast checkout the The Verge, The New York Times, Social Media Today, DIW, and another...
2020-07-13
22 min
#5Things: This Week in Social
#5Things Live @ SMWOne
Lot's of new features, new work, and new services in the world of digital and social media. This week's 5 Things include: Facebook Launched Workspace ToolsFacebook Launched eCommerce “Shops”Nike Reminded Us Our Greatest Comebacks Are Around the CornerTwitter launched “Don’t @ Me”Reddit Launched An Ad SchoolHost: Toby Daniels, Kenny Gold, Panel: Matt Navarra and Beth RolfsTo sign up for the #5Things Newsletter, visit socialmediaweek.org/reports/5things/
2020-06-01
39 min