Bethany McCamish - Podcast Details

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Unbreakable Brands®The First 90 Days After a Rebrand: What to Expect and How to Maximize ImpactToday, we’re diving into what happens after your rebrand. Because here’s the truth: Branding and marketing go hand in hand. A beautiful brand doesn’t build a business on its own—it needs visibility, consistency, and smart marketing to do its job. So if you’ve just gone through a rebrand—or are planning one soon—the first 90 days matter so much. In this episode, I’ll break down:What to expect emotionally and practicallyThe biggest mistakes to avoidWhat to do on the tech side to set your brand up for SEO successAnd five high-impact ways to maximize your...2025-06-3021 min

Podcast Cafe: Insights for Podcasters from Podcasters19. Unbreakable Branding: How to Make Your Podcast Stand Out With Bethany McCamish, Unbreakable BrandsDoes your podcast branding actually match your business?In this episode, I sit down with brand strategist and designer Bethany McCamish to talk all things podcast branding—why it matters more than you think, and how you can create an unforgettable visual identity that supports your growth. From choosing the right color palette to designing scroll-stopping cover art, Bethany shares insider tips for turning your podcast into a true brand asset.We also talk about how her podcast Unbreakable Brands helped her land high-ticket clients, build authority, and fuel her business—all without needing millions of down...2025-04-1035 min

Salesy: Boosting Sales & Scaling Your Online Business with Meghan LamlePsychology behind your brand with Bethany McCamishIn this episode of Salesy with Meghan, we’re joined by the powerhouse Bethany McCamish, founder of Bethany Works® and host of the Unbreakable Brands® podcast. Bethany, a TEDx speaker and brand strategist, dives deep into the importance of building a brand with purpose and how to truly connect with your audience.Bethany’s journey from teaching graphic design and photography to building her brand and web design studio is inspiring, and she shares how she transitioned from a full-time teacher to a successful business owner. She emphasizes the significance of psychology-backed branding and how bu...2025-01-2238 min

Women Behind the Millions™Crafting Iconic Brands: Empowerment and Visibility with Bethany McCamishIn this episode, we are thrilled to present to you Bethany McCamish, a formidable force in the realm of brand strategy and an ardent advocate for women's empowerment through business. Known for her vibrant agency, Bethany Works®, and her insightful podcast, Unbreakable Brands, Bethany's mission is clear: to elevate women-led businesses by building powerful brand foundations that resonate, inspire, and drive success.Bethany's journey is as captivating as her expertise. From her roots in a restrictive upbringing, challenged by societal norms dictating her path, to pursuing her passions in design and art, Bethany has embraced her own n...2024-12-1252 min

Unbreakable Brands®My Client's Journey | Nurse to Entrepreneur | How We Helped Her ScaleA conversation with my client Emma on her transition from nursing to entrepreneurship, the creation of Nurse Fern, and the lessons learned along the way, including mistakes, risks, and triumphs.In this episode, we’ve conversed about:Transitioning from a nursing career to entrepreneurshipWhat Emma learned in nursing that applies to entrepreneurshipBeing selective about brand collaborationsTaking risks that lead to growthHaving supportive mentors or partnersLearning from different models and mentorsMaintaining integrity in businessReceiving positive feedback and seeing the impact of your work on othersResources & Links to Continue the Conversation:Nurse Fe...2024-10-2350 min

Unbreakable Brands®My Struggle with Finding Balance and 5 Things That Actually HelpedIn this episode, I share my struggle with finding balance as a CEO and creative director. I dive deep into the five things that have helped me to not only lead my company and produce great work, but also take care of myself and have a meaningful life.Here's what you can expect to hear in this episode:My early entrepreneurial journey and how constant hustling created a thriving business, but at a costHow therapy helped me in my life and businessLearning to be fiercely loyal to myselfHow routines and strict structures create boundaries...2024-10-1621 min

Unbreakable Brands®Building A Personal Brand for a Stronger Business with Kimberly GayleWhat does it take to build a personal brand that is also aligned with your business? Kimberly Gayle shares her journey from leaving Corporate America behind, moving across the country, starting a blog, and discovering the joy and community of adventure, craft beer, and living life on her own terms.In this episode, we’ve conversed about:Recognizing Burnout and MisalignmentTaking a Leap of FaithOvercoming Self-Doubt and External CriticismBuilding a Personal Brand Through Adventure and Craft BeerThe Power of Community and SharingImmersing Yourself in What You LoveDiscovering Your Core Values and MissionFocus on Helping OthersEmbracing Challenges an...2024-10-0946 min

Unbreakable Brands®KP & Jessie | A Mentee's Insider Review of Bethany's Mentorship for DesignersKP and Jessie share their experience in Bethany's mentorship program for designers and how it was the best investments they ever made for their business. In this episode, we’ve conversed about:Why KP reached out to Bethany for mentorshipKP's experience going through the mentorship program twiceExpectations before the mentorship programWhat questions new designers should ask when considering a mentorThe mentorship process from start to finishWhat changed as a result of Bethany's mentorship programResources & Links to Continue the Conversation:InkPot CreativeDiscover Your Brand Personality by Taking The Fre...2024-10-0222 min

Unbreakable Brands®The Psychology of Influence: Becoming a Better Leader with Dr. Benah ParkerUnderstanding the psychological principles behind influence and leadership, and how to apply them to become a more effective and inspiring leader with Dr. Benah Parker.In this episode, we’ve conversed about:Being influential vs manipulatingWhat happens when people don't feel heard, valued, and seenTreating people how you want to be treated vs more encompassing leadershipFinding your business leadership expanders for inspirationControl vs influenceThe link between happiness at work and innovationResources & Links to Continue the Conversation:Free Executive Strategy Call with Dr. ParkerDiscover Your Brand Personality by Ta...2024-09-2543 min

Unbreakable Brands®Self-Worth & Success: How Your Relationship with Your Body Can Fuel Achievement with Lisa ZahiyaDiving deep into the connection between self-worth, body positivity, success, and how accountability in self-care can transform your life and business with Lisa Zahiya.In this episode, we’ve conversed about:Lisa's origin story of self-acceptance from dance to entrepreneurshipHow women entrepreneurs can reach their revenue goals and take care of themselvesThe role accountability plays in self-careHow shifting your focus from yourself to your clients leads to successResources & Links to Continue the Conversation:Lisa ZahiyaDiscover Your Brand Personality by Taking The Free Brand QuizLearn mo...2024-09-1839 min

Unbreakable Brands®The Niche Advantage: How Specialization Transformed Our Business with KP & Jessie from InkPot CreativeExploring the entrepreneurial journey of KP and Jessie, the strategies that worked, the lessons learned, and the transformative power of finding a niche.In this episode, we’ve conversed about:Their origin stories from taking classes together to working together at InkPot CreativeThe challenges and successes of working together as a coupleThe power of a niche in businessOvercoming the doubts and fears when choosing a nicheAdvice for business owners struggling to find a nicheResources & Links to Continue the Conversation:InkPot CreativeDiscover Your Brand Personality by Taking The Fr...2024-09-1129 min

Unbreakable Brands®Scaling Success As A Service Provider: The Keys To Making It Repeatable with Cat Ford-CoatesService providers have unique business challenges that require them to build sustainable business infrastructures. In this episode, Bethany talks with Cat Ford-Coates about how to go from just scraping by, to being seen as a trusted expert that not only commands high rates, but also delivers results with high-touch service.In this episode, we’ve conversed about:Cat's customer service origin stories from bars to dating app profile picturesHow branding helps photographers scaleThe influence of Kaizen, values, and continued refinement on building a scalable service-based businessBuilding trust and authority so you empower your clientsOvercoming common fears th...2024-09-0440 min

Unbreakable Brands®Beyond the Inbox: Little-Known Email Marketing Strategies with Rachel LopezLet's talk lesser-known insights and strategies in email marketing that can significantly boost engagement and conversion rates with guest Rachel Lopez.In this episode, we’ve conversed about:The 5 things you didn't know about email marketing.Practical tips and strategies in email marketing that can significantly boost engagement and conversion rates.The importance of knowing your customer journey.The three levels of awareness as business owners—starting, stretching, and scaling—and how email strategies work for each level.The role of an annual calendar for your email marketing.Why every strategy and tactic should be tied to a b...2024-08-2838 min

Unbreakable Brands®Mastering Confidence on Camera: Strategies and Success with XayLi Barclay's UNIQ Method™Hear XayLi Barclay's journey as a video content creation expert, her insights into leveraging video for personal branding and business growth, and practical tips for aspiring video creators who want to gain confidence on camera.In this episode, we’ve conversed about:XayLi's journey of pivots from beauty influencer to Camera Confidence CoachHow to approach video if you're just starting outThe role of research, vulnerability, and authenticity in producing effective video contentThe four pillars of the UNIQ Method™The importance of stories not just informationCurrent trends and the future of videoResources & Links to Cont...2024-08-2138 min

Unbreakable Brands®7 Lessons Learned When Hiring + Making Investments for My BusinessIn this episode, I'm going to share some invaluable lessons I've learned through hiring and making investments in my own business journey. These lessons have shaped my approach and hopefully, they'll offer some insights for your entrepreneurial path as well.Here's what you can expect to hear in this episode:Why I hire for potential, not just experienceThe importance of learning your business and helping it grow, not replicating the pastFocusing on culture fit and communicationLearning from proven professionals, not social media campaignsRemembering the role of patienceTrusting your instinctsMy top hires in order to...2024-08-1420 min

Unbreakable Brands®Behind the Scenes of ConvertKit’s Rebrand → Kit with Creative Director Charli PrangleyIn this episode, Bethany explores the public rebrand of ConvertKit to Kit, the creative process, challenges, and insights from both the old and new brand with Creative Director Charli Prangley.In this episode, we’ve conversed about:Behind the Scenes of ConvertKit's Rebrand → KitThe criteria for deciding when it was time to rebrandAddressing skeptism after a previously unsuccessful rebrandRebranding in publicMaintaining brand integrityNavigating and balancing creativity and functionality in a rebrandThree core brand personality traitsColor accessibilityResources & Links to Continue the Conversation:You can find our more about this rebrand at: Kit...2024-08-0744 min

The Unexpected EntrepreneurConsistent Inquiries from Google Through Blogging with Bethany McCamishIn this episode of The Unexpected Entrepreneur Podcast Jessie chats with designer Bethany McCamish on her experience blogging with us and how she has seen an increase in not only her website traffic but also her inquiries through blogging. About Bethany: Bethany McCamish, former teacher, Tedx speaker, and 2x founder, is currently the CEO and founder of Bethany Works® and the Unbreakable Brands™ podcast host. Renowned as a brand strategist, web designer, and creative coach- her mission is centered around helping women owned businesses be seen and get the visibility they deserve. With a Master of Ar...2024-07-1623 min

The Wisdom of Wellness PodcastThe 3P's of building a unbreakable brand & knowing your brand archetype with Bethany McCamishWelcome back, beautiful. Today, Dr. Kayla welcomes Bethany McCamish, a former teacher turned TED Talk speaker and CEO of Bethany Works. Bethany helps women build their brands through her expertise in storytelling and creative coaching. During their discussion, Bethany breaks down branding into three key sections—positioning, promise, and presence—to provide a solid foundation for defining one's brand. She emphasizes the importance of understanding an audience and their needs to effectively position a brand and create a compelling promise that resonates with customers.We talk more about:Simplifying the branding processBrand archetypes and personas explainedUnderstanding your...2024-06-1046 min

Unbreakable Brands®Introduction to Brandcend™: Growth Problems are Good Problems to HaveBethany wraps up the Brandcend™ mini series with a discussion about growth problems and how Brandcend™ can help you bring clarity and support to your business, so it can grow into the next level of your brand.Resources & Links to Continue the Conversation:Learn more about Bethany Works® Design Agency: bethanyworks.comEnter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™Download Our Case Studies________Secure Bethany as a speaker for your next event or experience:bethanymccamish.com...2024-04-3013 min

Unbreakable Brands®Introduction to Brandcend™: Client TestimonialsIn this episode of the Brandcend™ mini series, Bethany introduces two clients and their experiences working with her and her team, and the results they experienced.Resources & Links to Continue the Conversation:Learn more about Bethany Works® Design Agency: bethanyworks.comEnter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™Download Our Case Studies________Secure Bethany as a speaker for your next event or experience:bethanymccamish.comLet’s Keep the Conversation Going Online:www.b...2024-04-2612 min

Unbreakable Brands®Introduction to Brandcend™: The What and HowThe short mini series on Brandcend™ continues with Bethany talking about the nitty gritty of the offer. She introduces the flow of work from legal brand name protection and comprehensive brand strategy to creative direction and launch assistance. She also shares the team she has assembled for a cohesive functioning brand.Resources & Links to Continue the Conversation:Learn more about Bethany Works® Design Agency: bethanyworks.comEnter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™Download Our Case Studies________Secure Bethany as a...2024-04-2314 min

Unbreakable Brands®Introduction to Brandcend™: The WhyIn this short mini series, Bethany McCamish introduces her signature offer, Brandcend™, your bespoke brand evolution. As she worked with many business owners to build their brand momentum, she noticed the same issues arise time and time again. In this episode, Bethany shares why she built Brandcend™ and the need she saw for a comprehensive approach to your brand.Resources & Links to Continue the Conversation:Learn more about Bethany Works® Design Agency: bethanyworks.comEnter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™Download Our Case Studies...2024-04-1914 min

Revive HerS2:E2 How to Scale and Grow with Your BrandWe are beyond excited to welcome Bethany McCamish to Revive Her and chat about how to scale and grow with your brand as the foundation. Building unmistakable brands for high-end clients is kinda her thing.Bethany is a 2x founder, TEDx Speaker, and the dynamic force behind Bethany Works®, a design agency known for its psychology-backed branding and web design for luxe brands. Launching full-time in 2019, her mission zeroes in on guiding businesses to craft timeless brands over trendy tactics, ensuring lasting impact. She is also the host of the Unbreakable Brands™ podcast, where she interviews some of...2024-03-2828 min

Unbreakable Brands®Getting Effective Client Testimonials & Customer ReviewsHave you ever felt like your testimonials don't actually tell a story of transformation? I got you. In this episode, I'm sharing the simple but effective structure for collecting client testimonials and customer reviews. Once you have the testimonial or review, I'll tell you how you can use this in your marketing plan beyond a social post.In this episode, we conversed about:What questions to ask so you get an effective testimonial or reviewWhy transformation stories are more impactful as a testimonial structureHow to use testimonials in more than one placeHow to make it easy...2024-01-3114 min

Unbreakable Brands®Using Human Design To Guide Your Business OperationsIn this episode, we talk with Erin Claire Jones, founder of The Human Design Blueprint™, about human design in both life and work. We’ll also talk about the different types in human design and how to communicate what you need in business settings.In this episode, we’ve conversed about:Erin's entrepreneurial journey with human designThe four human design typesWhat your human design chart means and how it applies to your life and workHuman design and teamsHow people are opening up to human designResources & Links to Continue the Conversation:Discov...2024-01-2437 min

Unbreakable Brands®3 Top Strategies for Lead Generation That WorkWe all know about the client referral loop - and while it's effect and important, don't leave your client generation to your clients. In this episode, I am sharing 3 of the top strategies for lead generation you can implement in your company right away, so you aren't relying on ads for your products or referrals for clients.In this bonus episode, we’ve conversed about:3 top strategies for lead generation: organic content, social media interactions, and authority buildingWhy you should always be building genuine relationships5 action steps to take to benefit from these strategiesDiscover Yo...2024-01-1720 min

Unbreakable Brands®Positioning: How to Craft Your Brand PromiseLet’s talk about an essential part of brand positioning and that is crafting your brand promise, also known as a brand positioning statement. I walk you through exactly how you can begin to dive into this through specific reflection and journaling along with some real examples of a brand promise. If you’ve been struggling to stand out within your market, this may have been a missed step in your brand strategy build.In this bonus episode, we’ve conversed about:What a brand promise is and is notWhy a brand promise attracts your ideal custom...2024-01-1019 min

Unbreakable Brands®The Power of PR: How to Build Lasting VisibilityIn this episode, we talk with serial entrepreneur Hannah Nieves about PR and how you can leverage it in your own business. We’ll also talk about AI and how you can harness its power while staying authentic to your brand identity. In this episode, we’ve conversed about:Hannah’s story of being a serial entrepreneur What PR is and the different type of content we can useWhere to begin and how to pitch yourself Using AI while keeping brand integrity How she manages running multiple businessesResources & Links to Continue the Conversation:D...2023-12-1338 min

Unbreakable Brands®Harnessing Systems to Streamline Your Brand OperationsIn this episode, we talk all about strategic systems in business and why setting up these streamlined processes is key to a seamless business. In this episode, we’ve conversed about:Ariana’s journey What is a systems strategist and what they doGauging when it is the right time to work with oneCreating systems that allow you to take a step back Resources & Links to Continue the Conversation:Ariana’s website Ariana’s Instagram Business Operations Guide Freebie Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz Learn more about Bethany W...2023-12-0636 min

Unbreakable Brands®Need Clients? Build Your Retention StrategyToday, we are going to chat about your retention strategy as a service provider and how to build out a strategy that is going to be sustainable for you and your business. In this bonus episode, we’ve conversed about:Why client retention matters What can you actually do to retain clientsHow to build a retention strategy Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz Learn more about Bethany Works® Design Agency: bethanyworks.comCreate a Stunning Psychology-Backed Brand with our Brand & Web Design ServicesEn...2023-11-2912 min

Unbreakable Brands®Tips On Growing An Agency & Adapting to Social Media TrendsIn today’s episode, we dive into everything agencies and how Emma (she/her), owner of Right Hand Glam, built hers and continues to grow through the ups and downs of business. In this episode, we’ve conversed about:Emma’s journey to starting her agency Mistakes to avoid when starting to build your agencyHow to scale/account for ups and downs in businessWhy she is still the face of her agency Resources & Links to Continue the Conversation:Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz Learn...2023-11-2243 min

The Susan Padron Podcast"Client Series" with Bethany McCamishIn today's episode, I am joined by Bethany McCamish, the founder and CEO of Bethany Works®, a strategic design agency based in Washington state-serving clients worldwide. Bethany unearths what makes businesses stand out and step up through strategic, physiology-backed branding and web design services. She is also the host of the Unbreakable Brands™ podcast - a show exclusively for entrepreneurs and CEOs who want to be rock-solidly seen because blending is boring.In this episode, Bethany shares her experience working with Susan as a personal stylist. Bethany initially harboured reservations about hiring a stylist, grappling with misconceptions abo...2023-11-2040 min

Unbreakable Brands®Spotting Burnout Before You Fizzle Out: A Lifeline for EntrepreneursToday we are chatting with Lindsay about burnout as an entrepreneur- how to spot the signs, ways to deal with burnout and how you can build a life that doesn’t stress you out all the time. In this episode, we’ve conversed about:Lindsay’s story and journey What burnout means to herThe connection of mind, body, and spiritCreating a wholistic life Resources & Links to Continue the Conversation:Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz Learn more about Bethany Works® Design Agency: bethanyworks.comCreate...2023-11-1540 min

Unbreakable Brands®Navigating ADHD As A Female FounderIn the episode, we talk with Paulette Perhach, Author and Founder of The Writer’s Welcome, about her journey to her ADHD diagnosis and how it has affected her in her business. We chat about the struggles she has faced and how she has harnessed the strengths of her ADHD to create a successful writing and coaching career. In this episode, we’ve conversed about:Her journey as a writer and getting diagnosed with ADHDAsking for the help she needed in her business Misconceptions about ADHDHarnessing the strengths of ADHD and self-acceptanceHer coaching business and the app sh...2023-11-0834 min

Unbreakable Brands®What to Do When You Don’t Know What to PostIn this episode, we chat about what to do when you don’t know what to post. I go into detail about strategizing your touch points and the three components that go into them: your visibility strategy, your market research, and your signature offers. In this episode, we’ve conversed about:Where you content problems come from Your visibility strategy Market researchYour signature offersResources & Links to Continue the Conversation:Discover Your Brand Persona by Taking The Complimentary Quiz: Brand Quiz Learn more about Bethany Works® Design Agency: bethanyworks.com 2023-10-3120 min

Unbreakable Brands®From BTS to TikTok Viral: Emmy Nominee Tyka Pryde Edwards on Building A Personal Brand + Curating Your SpaceAn inspiring conversation with Emmy Nominee Tyka Pryde Edwards, who wears multiple creative hats as an Art Director and Interior Designer for major production companies including HBO Max & Netflix, plus her own journey as an Interior Designer. Tyka shares invaluable insights on building a compelling personal brand, and how she leveraged this to open her own design firm. Learn how she defies the cookie-cutter mold in both design and media, and what prompted her to shift from being behind the camera to taking center stage with her expertise. In this episode, we’ve conversed about:T...2023-10-2534 min

Unbreakable Brands®The Power of Less: Allie Casazza on Simplifying Your Brand and LifeIn this eye-opening episode, I chat with Allie Casazza, a #1 best-selling author and host of a chart-topping podcast, about the transformative power of simplicity. Allie shares actionable steps on how women, especially moms, can declutter their lives and brands for greater impact and fulfillment. In this episode, we’ve conversed about:Allie’s background and what led her to offering all of her support to womenHow she defines simplicityWhat changing your life actually looks likeThe role gratitude plays in creating a fulfilling life How she helps women overcome resistance and make money while they playHo...2023-10-1844 min

Unbreakable Brands®Designing Wealth: How The Karwells Broke the AirBnB Glass Ceiling Putting Guest Experience FirstIn this episode, we sit down with The Karwells, two powerhouse women who've shattered the Airbnb glass ceiling by prioritizing guest experience over ROI. Tune in to learn how they've leveraged interior design and strategic planning to diversify income streams and build an empire in a male-dominated field.In this episode, we’ve conversed about:The KarWell’s story and how they got into short term rentals Their experience in a male dominated industry How they have created a human first brandTheir thoughts on real estate as an exit plan The KarWell’s Links: ...2023-10-1142 min

Unbreakable Brands®Monetizing Your Legal Assets: How to Legally Leverage Your BrandI am so thrilled to welcome Lauren Morgan to the show today and talk more with her about monetizing your legal assets and how to leverage your brand.Lauren Morgan, Esq. is the founder of Activated Law, a boutique law firm providing pre-litigation legal services for small businesses. She has been recognized for her work and was voted one of the "Top 10 Solo Firms in AZ". Morgan is a high achiever, graduating high school at 16 and starting her first nonprofit as a college student. In 2017, she left corporate America to start her own law firm i...2023-08-1438 min

Unbreakable Brands®Carrying Your Brand Into Space: Experiential Design That's Data DrivenI am so thrilled to welcome Kelly Kolar to the show today and we will be talking about carrying your brand into space and experiential design that’s data driven. Kelly Kolar is the president and founder of Kolar + Kolar Experience Institute™, an award-winning design strategy firm that specializes in insights, interiors, and experiential design.For more than three decades, Kelly and her team have been cultivating data-driven transformations, helping brands unleash their souls in space to uncover their true potential and create impactful environments. Kelly is passionate about finding new and better ways to conne...2023-08-0751 min

The Susan Padron PodcastUnleashing the Power of Branding with Bethany McCamishIn today's episode, I am joined by Bethany McCamish, the founder and CEO of Bethany Works®, a strategic design agency based in Washington state-serving clients worldwide. Bethany unearths what makes businesses stand out and step up through strategic, physiology-backed branding and web design services. She is also the host of the Unbreakable Brands™ podcast - a show exclusively for entrepreneurs and CEOs who want to be rock-solidly seen because blending is boring.During this conversation, we delve into the fascinating journey of Bethany, a remarkable individual who has positively impacted women's lives through her business. Join us as...2023-07-3136 min

Unbreakable Brands®SEO Secrets You Need to Leverage For Your BrandI am so thrilled to welcome Samantha Hawrylack to the show today and we will be talking about the importance of SEO in brand building and how it’s a top contender for how you stand out and build visibility which leads to authority (plus how this is not your web designers responsibility- but they should be educated on implementing it).Samantha Hawrylack is the co-founder and CEO of SJ Digital Solutions, a digital marketing agency, and How To FIRE, a financial education website. Her story began in corporate finance before transitioning to freelancer in 2019 followed by ag...2023-07-3126 min

Unbreakable Brands®Leveraging Psychology-Backed Copy for Your Unbreakable BrandI am so thrilled to welcome Haley Slade to the show today and we will be talking about how to leverage psychology-backed copy for your brand.Founder of Slade Copy House, Haley has climbed the ladder in her industry writing for brands such as The Real Housewives, Lufthansa Airlines, and Dove. Her clients have been featured in Business Insider, The New York Times, CNBC, Refinery29, Nerd Wallet, and the Cosmopolitan.Haley teaches methods including (but not limited to) A/B testing, psychology backed approaches to building brand loyalty, and copywriting techniques that turn words into...2023-07-2437 min

Unbreakable Brands®How to Find a Business Coach That Supports Your Brand (and doesn’t give you the ick)I am literally so pumped for this conversation today with Anna Wojtowicz, a incredible business strategist and coach. We are talking about red flags when looking for a business coach who actually supports your brand growth and the shifts in your decision making that need to be happening while working with a business coach.Anna is the founder of The AW Creative, a business strategy firm for ambitious female founders ready to start and scale legacy & impact brands and today she will be talking about ways to find a business coach that supports your brand and avoid...2023-07-1748 min

Unbreakable Brands®Ways to Build Community As A BrandI am so thrilled to have Ashleigh Henry on the show to talk about ways you can build community as a brand. Ashleigh Henry has been in marketing, sales, and leadership positions since she was handed her first paycheck at the young age of 15. She was driving traffic in a well-known shoe store, watching the feet of our entering customers to be able to run sales that influenced said customers to purchase urgently and intentionally.It was exhilarating for Ashleigh to climb the retail, corporate, higher education, and start-up ladder holding positions such as Marketing S...2023-07-1042 min

Unbreakable Brands®Using Manifestation to Accelerate Your Brand GrowthI am so thrilled to welcome Lindsay Rose to the show today and we will be chatting all about using manifestation to accelerate your brand growth.Lindsay Rose is a Manifestation Coach + Expert on Quantum Creation. Manifestation has truly changed her entire life and she now teaches people all over the world how to create the life of their dreams. Her passion is to educate people on the truth about how manifestation works giving them a solid foundation of quantum physics, neuroscience, and practical application of a self-developed formula for magnetic attraction. Tune in to h...2023-07-0337 min

Unbreakable Brands®How Personal Style Can Help to Build Your Brand's Overall SuccessI am so thrilled to welcome Susan Padron to the show today and we will be chatting about how personal style can help build your overall brand success. Susan Padron is a published author and intuitive personal stylist who works with celebrities and rising entrepreneurs to align their style and find their confidence again. She is a sought after thought leader on style informed by your inner truth, not systematic or patriarchal metrics, sizing, body types and gender norms- which has landed her features in Bustle, InStyle, Business Insider, and WHYY (PBS+npr). Tune in to...2023-06-2642 min

Unbreakable Brands®Create a Life & Business That Matter to YouI am so thrilled to welcome Terri Trespicio to the show so we can dive into the essential conversation of creating a business that supports your life and actually matters to you. Terri Trespicio (“Tress-PEE-shee-o) is an award-winning writer, speaker, and brand advisor, and the author of Unfollow Your Passion: How to Create a Life that Matters to You. Her TEDx talk, “Stop Searching for Your Passion,” has surpassed 7.5 million views, and Hubspot named her one of the “Top 18 female speakers who are killing it".Listen in to hear:How Terri created a business that supports her life...2023-06-1944 min

Unbreakable Brands®All Things Legal When It Comes to Claiming & Protecting Your BrandWe are diving into all things legal when it comes to claiming and protecting your brand today with attorney Taylor Williams. How Taylor started working with entrepreneurs to protect their brandsWhat emerging entrepreneurs need legally to start their business and have a website Claiming your brand via trademarks and how to know if you need oneThe biggest legal mistakes Taylor sees new and old brands make all the timeWhat entrepreneurs should focus on in order to build your brand (legally)Connect with Taylor:Website: www.denvertrademarklaw.comIG: https://www.instagram.com/denvertrademarklaw/...2023-06-1242 min

Unbreakable Brands®Money Myths That Could Be Holding Back Your BrandToday we are busting open some business money myths that could be holding back your brand with Silvia Manent, Founder and Managing Partner of Manent Capital, a Boston-based wealth management firm that manages over $70 million. I am so excited to dive into building wealth within your brand and business. In this episode, you'll hear:Silvia's journey into working in wealth managementHow money and managing money tied to your brand's success5 money myths about the ultra-wealthy that we need to set straightWhat every brand be looking at when it comes to their finances no matter where they a...2023-06-0541 min

The Unexpected EntrepreneurHow to Get the Best ROI From Your Branding with Bethany McCamishIn this episode, we chat with special guest and brand strategist Bethany McCamish (she/her) about how to get the best ROI from your brand. Bethany is our go-to recommendation for any business owner looking for stand-out psychology-backed branding. Many of our past clients have worked with Bethany for strategic branding. In addition, we wanna give Bethany's Creative CEO Mentorship a special shout-out. Bethany was the first-ever mentor that KP had, and she helped really take Inkpot to the next level. During the second mentorship round, KP even scaled the business enough to hire Jessie...2023-05-3126 min

Unbreakable Brands®The Woman Behind Unbreakable Brands™ and Bethany Works®: A peek into my origin storyIt’s been a while since I’ve opened myself up. I’ve been working hard building iconic brands for my clients. I’m realizing that, although I am front and center in my business (hello, my name is in my business name!) the brands I’m creating have lives of their own.And honestly? I wouldn’t have it any other way. But I thought since this is the first season of my podcast, I'd share with you about the person behind the brand- like really behind it. Connect with Bethany: Agency Websit...2023-05-0810 min

Unbreakable Brands®Hidden Ways You’re Destroying Your Brand + How You Can Avoid Them as You ScaleI know, I know. This is ‘Unbreakable Brands’ and now you’re telling me mine is falling apart? Well, yes- you could be unintentionally degrading your brand instead of building an unbreakable one. In today’s episode I am diving into 3 common brand breaking pit falls and how you can avoid them as you scale.Paulette: https://www.instagram.com/paulettejperhach/ Connect with Bethany: Agency Website: https://bethanyworks.com/ IG: @unbreakablebrandspod IG: @bethanyworksdesign 2023-05-0111 min

Unbreakable Brands®ROI Requires Patience: How My Client Had a $40k launch within 2 weeks of a rebrandIn the last episode, I shared the flow that rock solid brands follow whenever they are thinking of a rebrand or pivot. Along with this comes a very important trait, and that is patience. I know it’s not sexy and I know, we live in a world of VIP days, website in a week, these rapid kind of entrepreneurial services and there’s nothing wrong with that for when you are just starting out. But the fact is, brands that are built for profit understand it takes time to be intentional, to find alignment and clarity especia...2023-04-2409 min

Unbreakable Brands®Did Your Brand Investments Not Pay Off? It could be an order of operations problemLet’s talk everything branding (or more accurately- your brand) If you previously invested in a photographer, website or branding and you have not seen an ROI, you are likely not the problem your order of operations is likely the problem. - and let’s talk about how we are going to fix that. In this episode we cover:What is a re-brand and do you need one?Why brand strategy comes firstKey indicators you didn't follow the branding order of operations and what to do nowFull show notes and transcript here Conne...2023-04-1722 min

Prosper with Purpose™ PodcastEp. 52 Unearth your psychology-backed brand w/ Bethany McCamishBethany McCamish is the CEO and founder of Bethany Works®, a strategic design agency based in Washington state-serving clients worldwide. Bethany unearths what makes businesses stand out and step up through strategic, psychology-backed branding and web design services. After years spent refining her design and storytelling skills as an English and graphic design teacher, curator for shows in the Pacific Northwest Arts community, and a leader in the design industry she traded in her corporate and classroom keys in 2019 for a laptop and a singular mission: To help business owner choose timeless over trendy in order to h...2023-04-1239 min

Unbreakable Brands®Creating Your Signature Offer + Key TipsA signature offer is vital to building a brand but that doesn't mean that every brand needs one. However, signature offers are generally reserved for entrepreneurs who want to be known in their industries, as thought leaders, change makers, or even influencers, and for a signature offer to work, you have to be the authority or expert in the room. Now how do you go about doing this? Well in this episode I take you through everything you need to know about creating a signature offer, being the expert in your field, and demonstrating why your clients should choose...2023-04-0512 min

Unbreakable Brands®You’re Not Different…Or Are You: 3 Misconceptions About ‘Standing Out’I'll let you in on a little secret - brands that make bank and are successful know exactly what their competitive edge is, which makes them more appealing to clients over other brands. How do they do this? Well, in this episode I talk more about the concept of a competitive edge, deconstruct three misconceptions about standing out in your industry that are holding you back, plus give you three ways you can take aligned action to carve out your positioning.In this episode we cover:Three misconceptions around competitive edgeWhy these three ways to stand...2023-04-0515 min

Unbreakable Brands®Are You Running a Business or Crafting a Brand?Oftentimes we may use the words brand and business interchangeably, but did you know the two aren’t always synonymous? Just because you own a business, doesn’t mean you also have a brand even though you think the two should go hand in hand. While there are plenty of businesses that are known exclusively as a brand (ahem - Gucci, Prada, Chanel), you actually need to set the right foundations to get to this point. To make things easy, I dive into the difference between the two, explain where you need to direct your efforts in cultivating a bran...2023-04-0514 min

Unbreakable Brands®Welcome to the Unbreakable Brands™ PodcastAn unbreakable brand stands the test of time, builds your momentum in business and paves the way for profit and prestige. An unbreakable brand rises above the sea of sameness. Welcome to the Unbreakable Brands podcast - exclusively for business owners & CEOs ready to be rock-solidly seen, because blending is boring. I’m your host, Bethany McCamish, the founder and CEO of a six-figure strategic brand agency. Here’s the thing, Businesses can be easily broken, but a brand can be both cutting-edge and enduring, no compromises necessary. In this podcast, you’ll hear the top strategies used by...2023-04-0502 min

Optimal Work Daily - Career, Productivity and EntrepreneurshipHow to Pay Taxes As a Freelancer (Without The Crazy Stress) by Bethany McCamishBethany McCamish of Smart Money Mamas teaches you how to pay taxes as a freelancerEpisode 769: How to Pay Taxes As a Freelancer (Without The Crazy Stress) by Bethany McCamishChelsea Brennan is a hedge fund investor turned online entrepreneur that helps moms make their money work for them and embrace their ambitions, so they can live their fullest lives.The original post can be found here: https://smartmoneymamas.com/taxes-for-freelancers/ Indeed is the #1 source of hires in the U.S., according to TalentNest. Go to Indeed.com/STARTUP to get s...2022-11-0811 min

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLYHow to Pay Taxes As a Freelancer (Without The Crazy Stress) by Bethany McCamishBethany McCamish of Smart Money Mamas teaches you how to pay taxes as a freelancerEpisode 769: How to Pay Taxes As a Freelancer (Without The Crazy Stress) by Bethany McCamishChelsea Brennan is a hedge fund investor turned online entrepreneur that helps moms make their money work for them and embrace their ambitions, so they can live their fullest lives.The original post can be found here: https://smartmoneymamas.com/taxes-for-freelancers/ Indeed is the #1 source of hires in the U.S., according to TalentNest. Go to Indeed.com/STARTUP to get s...2022-11-0811 min

Better: The Brand Designer PodcastS5 E5: How to Know When to Say No to an OpportunitySaying no to clients is tough! We easily can fool ourselves into saying yes to opportunities that might not be right fits for various reasons. The reasons might be niche, vibes, budget, workload, other red flags. Join our conversation to talk about how we filter clients, trusting our intuition, and saying no gracefully.Inbox Question:“How many offerings should you have as a designer?” — Bethany McCamishSpecial thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebo...2022-02-151h 02

Inspired Budget#033: Paying Off Debt & Traveling Full Time w/ Bethany McCamishBethany and her husband made the drastic (and very exciting!) decision to sell their home in Phoenix, pay off her $78,000 of student loan debt, and buy an RV to travel the United States in. This was a plan that Bethany and her partner had dreamed of, but Bethany breaks down why they chose to make this life change sooner rather than later. She also shares how she’s able to work remotely while traveling full-time. Bethany gives tips and encouragement to anyone who is thinking of making a drastic change to fix their finances. Enjoyed this podcast epi...2021-12-2321 min

The Course Consultant & Customer Success ShowEpisode 48: It Matters What Your Course Looks Like with Bethany McCamishIn this episode, I speak with Brand Strategist Bethany McCamish who talks about how to create a brand backed by psychology. In our chat, we discuss how to elevate and unearth your brand using brand archetypes. Not only is it incredibly fascinating, but it's proven to convert your audience into paying customers - especially so when it comes to creating and selling that online course! As someone that has personally worked and hired Bethany to sell my service packages, I can tell you this is a MUST listen to! Access transcripts ➡️ Tune into the...2021-09-0928 min

Plutus Awards PodcastOvercome Challenges and Fears As a Full-Time Mission-Driven FreelancerFreelancing can offer the flexibility and empowerment that we often do not find in a typical 9-to-5 job. If you have made the decision to take up freelancing, then you may wonder how to navigate the challenges of quitting your 9-to-5 and finding full-time freelance work. In this episode, Bethany McCamish, the founder of Bethany Works, joins our host, Sarah Li Cain, to discuss how she began her journey as a freelancer while teaching full-time, how she then transitioned from freelance writing to owning a design business, and the different challenges she had to face in this p...2021-07-2832 min

Plutus Awards PodcastBethany McCamish Untangles Career Transition and How to PivotWith the current turmoil, learning how to pivot has been by far the most important skillset to acquire, especially if you're lacking some income and the unemployment line is still busy. Harlan Landes speaks to Bethany McCamish about ways to identify your strengths and how to use them to adapt to something new. She also talks about ways to sell yourself and how freelancers can find potential clients. - How work experience affects your ability to pivot - Steps to identify the skills you have that are transferrable to a new situation...2020-07-0122 min

The Fairer Cents: Women, Money and the Fight to Get Equal#27 - Broadening the FIRE (“financial independence, retire early”) Conversation, with Vicki RobinToday we’re finally tackling the topic that we suspect some of you initially came to The Fairer Cents expecting to hear about: early retirement, financial independence and the FIRE movement or community. But because it’s us, we’re not just going to say “here’s how to retire early, now go buy some Vanguard funds and off you go.” Instead, we’re talking about how to broaden the conversation around FIRE, namely how to diversify it so more people feel welcome. Because it’s not just white tech bros here, and talking about it that way sells the whole moveme...2019-03-2054 min