Shows
The SaaS Revolution ShowLessons in differentiation at scale from Sendspark's Bethany StachenfeldHost Alex Theuma is joined by Sendspark Co-founder and CEO (and SaaStock USA speaker) Bethany Stachenfeld.
In this 30 minute episode, Beth shares:
- Her journey from Marketer to SaaS founder and CEO.
- The Sendspark founding story and journey so far.
- How Sendspark approaches differentiation.
- Advice for founders differentiating their product at scale.
- How to stay relevant in a fast-moving product space.
And more!
Guest links:
https://www.linkedin.com/in/bethany-stachenfeld/
https://www.sendspark.com/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you ticket...2025-03-2033 min
The Daily Sales ShowHow to Get Better Results With Your Cold OutreachWant to know the secret to 30+ positive replies per week?Watch Bethany Stachenfeld and Tom Alaimo as they reveal their real-world testing strategies for outbound success. Learn which metrics actually matter, discover what tests you should be running, and get a practical checklist for improving your results month over month.Get a systematic approach to testing everything from messaging to channels, complete with real data from campaigns that worked (and some that didn't).You'll Learn:How to design and run effective outbound testsWays to measure what's actually workingStrategies for continuous outbound improvement2025-03-1942 min
The Founder-Led Marketing ShowThe LinkedIn Allbound Playbook Generating 250+ Demos & 1,000+ Signups/Month for this SaaS FounderBethany Stachenfeld is the co-founder and CEO of Sendspark, a SaaS platform that helps businesses create personalized videos at scale using AI. Since launching in 2019, SendSpark has grown into a go-to tool for sales teams looking to increase engagement and efficiency in outreach.In this episode, Bethany shares how she’s leveraged founder-led marketing to build SendSpark, scale her audience to over 25,000 LinkedIn followers, and generate thousands of signups per month. She breaks down the workflow strategies, automation tools, and signals she tracks to convert content engagement into warm outbound leads....2025-03-1851 min
The Sales Podcast With Wes Schaeffer, The Sales Whisperer®Do This One Thing To Make Your Email PopBethany Stachenfeld, Founder of SendSpark allows for personalized video outreach at scale.Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset2025-03-0346 min
Unf*ck My StartupUnF*ck My Startup Ep. 32 - Personalized AI Generated Videos - Bethany Stachenfeld🔥 Unf*ck My Startup: The Outreach Workflow That CRUSHES It! 🚀Want to supercharge your outreach and convert more leads? Bethany Stachenfeld, CEO of Sendspark, is revealing a simple but POWERFUL workflow that has been a game-changer for tons of businesses. 💥Here’s the 3-step formula to skyrocket your conversions:✅ Use RB2B to track who's on your site (hot leads!) 🔥✅ Create Personalized AI Videos with Sendspark to make an impact 🎥✅ Automate Outreach with a killer 3-step email + video sequence in Smartlead 📩Bethany will walk you through everything, including her exact email & video scripts...2025-02-1158 min
The Revenue FormulaYou have no moat (With Bethany Stachenfeld)If 4 developers at a unicorn got a $1m check, could they copy your feature? Well, yes. We discussed why this question is stupid, and how to build true competitive advantages.(00:00) - Introduction
(02:11) - Remote Work and Team Dynamics
(02:47) - Exploring New Features and Innovations
(04:59) - Customer Experience and Building a Moat
(15:05) - Sticky Features and User Retention
(17:52) - Salesforce and the Challenges of Switching Providers
(18:34) - Bad Industry Practices and Network Effects
(19:38) - Building Ecosystem Benefits and Integrations
(20:38) - Strategic Partnerships and Preferred Partners
(23:34) - Customer Feedback and Product Development
(27:27) - Efficient Growth and Competitive Advantages
(33:23...2025-02-0639 min
The Linkedin Famous PodcastThe Secret to 30% LinkedIn Reply Rates with Bethany StachenfeldWhat You’ll Learn in This Episode:1. Meet Bethany Stachenfeld:Bethany is the CEO and Co-Founder of SendSpark, a fast-growing video prospecting platform.She has over 65,000 users on the platform and recently raised $3 million in funding.Recognized by Pavilion, Demandbase, and RevGenius as a rising star in B2B sales and marketing.2. The Evolution of Bethany’s LinkedIn Presence:Initially, posting on LinkedIn was just one of many growth experiments for her startup.Over time, LinkedIn became a key channel for building SendSpark’s brand and driving revenue.Bethan...2025-01-0629 min
Scaling With ConfidenceBuilding a Video Platform from Scratch: Insights from CEO Bethany Stachenfeld | Scaling with Confidence Ep. 13In this episode of 'Scaling with Confidence', host Olu Sobanjo interviews Bethany Stachenfeld, co-founder and CEO of SendSpark. They discuss the journey of building a successful video platform, overcoming the fear of failure, and the importance of balancing perfectionism with getting things done. Bethany shares valuable insights from her experience of working in marketing and customer communication and how she and her co-founder tackled challenges while scaling their business. The conversation also delves into the significance of automation in scaling, the importance of user feedback, and practical strategies for business growth and customer engagement.💸 Join the Double You...2024-11-2134 minThe Daily Sales ShowProspecting Strategies: How to Use AI to Get 35%+ Reply RatesWe invited two Founders on the show, Bethany Stachenfeld and Thibaut Souyris, to share their most effective AI strategies and tools that help them prospect more efficiently (without having to hire a big SDR team). They have tested DOZENS of AI tools and they’ll be sharing their favorite ones. You’ll learn how to send AI personalized videos at scale and AI cold email tactics they’ve used to see reply rates as high as 35%.You'll Learn:The best AI tools to use in 2024How to send AI personalized videos at scaleWay...2024-08-2045 min
saas.unboundWhen to go PLG in SaaS? with Bethany Stachenfeld @SendSparksaas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #45, Anna Nadeina talks with Bethany, Co-founder & CEO at Sendspark, The #1 Platform for Video Selling.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www...2024-08-1538 min
B2B Pipeline PioneersAdvocating Product Value through Founder-led SalesBethany Stachenfeld, Co-Founder & CEO of Sendspark, shapes her company's revenue pipeline by championing their vision across various platforms, emphasizing the ‘why’ behind their brand. In the challenging landscape of 2023, Bethany learned the importance of demonstrating tangible value to customers, avoiding being seen as a “nice-to-have”, and leading Sendspark to focus on enhancing their product and messaging.About the Pioneer > 00:27Biggest Challenge > 02:02Looking Forward > 03:55100 Pennies > 06:00Final Thoughts > 10:00View the 100 Pennies Game: Click Here!Follow Bethany Stachenfeld on LinkedInFollow Ariana Shannon on LinkedInAbout...2024-08-0911 min
Think Big with Dan & QasimRevolutionizing Personalized Video at Scale with Bethany Stachenfeld | Think Big with Dan & QasimWelcome to another transformative episode of "Think Big with Dan & Qasim"! In this edition, we have the privilege of sitting down with Bethany Stachenfeld, the Co-founder & CEO of SendSpark, a trailblazing company revolutionizing the landscape of personalized video at scale.2024-05-2620 min
FounderVideo PodcastFV 6: Video Selling & Personalization at Scale in B2B | Bethany Stachenfeld @sendsparkIn this conversation,Bethany, the founder and CEO ofSendspark, discusses the importance of personalization in video at scale. She shares the origin story of Sendspark and how it differentiates itself from other video selling tools in the market. Bethany highlights the integration of Sendspark with email automation tools and the hurdles faced in selling the idea of video selling to B2B companies. She emphasizes the effectiveness of video selling and provides insights into common mistakes and misconceptions. The conversation also touches on the challenges and lesser-known aspects of being a founder and the data that supports the impact...2024-03-2653 min
The Elite Recruiter PodcastMastering Video Personalization in Recruiting with Bethany StachenfeldAre you struggling to make your recruiting messages stand out in a crowded market of AI-generated emails?
In the recruitment world, your ability to connect personally with candidates can be the difference between attracting top talent and being just another unread email. As we venture into 2024, bridging the gap between personalization and efficiency becomes critical. "Mastering Video Personalization in Recruiting with Bethany Stachenfeld" is an essential listen that delves into how recruiters can leverage video to make genuine connections at scale, ensuring that your message not only reaches your prospects but resonates with them.
...2024-03-1829 min
Sell By Being HumanCreating Human Connection with Short Videos at Scale - Bethany Stachenfeld, Co-Founder and & CEO, SendsparkSummary:Bethany Stachenfeld is the Co-founder & CEO at Sendspark - a video platform for sales teams to connect with customers, helping sales professionals generate up to 400% more email engagement. Her company makes it really easy for any business to create personalized video messages at scale to connect with people in a human way.Prior to founding Sendspark, Bethany was Head of Marketing for two B2B SaaS Startups: Filestack and VidGrid. Bethany is deeply involved in the startup community, and has been part of Venture for America, 500 Startups, OnDeck, and the Stage2 Accelerator (Catalyst).2024-01-3142 min
Howdy Partners65 - Partnership Mastery: Building Success with Video Strategies - Bethany StachenfeldSummaryIn this episode, Bethany, the co-founder and CEO of Sendspark, shares her experience of building a partner program with video for video. She highlights the benefits of partnerships as a cost-effective way to grow a startup and explains how partnerships have influenced their product decisions. Bethany emphasizes the importance of setting clear expectations with partners and shares advice on avoiding pitfalls in partnerships. She also discusses the use of video in reaching out to partners, enabling partners, and scaling the partnership program. The episode concludes with tactical advice on getting started with video in...2024-01-2431 min
Unchurned - The No. 1 podcast for Customer SuccessAI Automation for Scaled Customer Success ft. Bethany Stachenfeld (Sendspark)Send Kristi, Jon, Mickey & Josh a message - https://www.speakpipe.com/UnchurnedPodcastWatch the banter on YouTube - https://youtu.be/Y8B6do0iadoTired of answering the same customer queries over and over again? How about cloning yourself? Let's hear from our guest, Bethany Stachenfeld, Co-founder & CEO of Sendspark, about scaling personal touch with AI. Timestamps0:00 - Preview & BS3:13 - Meet our Guest4:23 - Sendspark6:50 - Personal touch at scale with AI 14:01 - Drive behavior change - 3x engagement on your emails wi...2024-01-1752 min
Ashley & Katrine's Infinite Revenue PlaylistUsing Video In Your Sales Outreach With Bethany StachenfeldThere is a TON of noise in the world of selling.To cut through that noise, sellers must find creative, meaningful, and effective ways to reach prospects. According to Bethany Stachenfeld, the key is video prospecting. Bethany Stachenfeld is a co-founder & CEO of Sendspark, a video based platform built for sellers. Prior to founding Sendspark, Bethany was Head of Marketing for two B2B SaaS Startups: Filestack and VidGrid. Bethany is deeply involved in the startup community, and has been part of Venture for America, 500 Startups, OnDeck, and the Stage2 Accelerator (Catalyst). Bethany currently lives...2024-01-1644 min
Customer Led GrowthFrom Clicks to Conversions with Bethany Stachenfeld & Ben WrightIn this episode of Customer Led Growth from Testbox, we delve into the world of customer-centric strategies that drive business growth. Join our host, Olivier as we engage in an enlightening conversation with Bethany Stachenfeld, Co-Founder & CEO of Sendspark, and Ben Wright, an expert in partnerships as they reveal invaluable insights for founders and sales executives seeking to optimize their sales processes. Learn how to transform your approach from clicks to conversions and harness the power of customer-led growth to propel your business forward.
Episode Highlights:
Bethany shares her journey as a sales executive and highlights...2023-06-2840 min
Mastering Modern SellingSSFN.29 - The Role of Modern Content in a Social Selling StrategyLeave your commentIn this episode we are joined by Bethany Stachenfeld, the Co-founder and CEO of Sendspark and we will explore the role of video and other user-generated content as a key part of a successful social selling stratgey. 3:20- Introduction to Bethany 4:05- Sunspark7:19- Episodic Content 9:10- More on Sunspark10:58- Hybrid Approaches 11:48- Multiple videos 15:16- Screen-sharing17:24- User generated content 19:24- Creating connections 23:10- Tip on coming up with content 25:10- Relevant content at the relevant time 27:18- Role of Modern...2023-04-1848 min
HighLevel Spotlight SessionsPersonalized Video to Increase Conversion With Bethany StachenfeldIn this Spotlight Session, we talk with Bethany Stachenfeld, CEO & Co-Founder of Sendspark, a video messaging platform that can seriously boost your sales! We discuss things like:
💥 How personalized videos boost engagement
💥 How to automate the delivery of personalized video content
💥 How to increase sales with Sendspark + HighLevel integration
💥 And more! Get your first month of Sendspark for 33% off with the promo code HIGHLEVEL https://www.sendspark.com/2023-02-0915 min
Grow Together#7 - Building Remote Culture with Bethany Stachenfeld from SendsparkBethany Stachenfeld, Co-founder and CEO at Sendspark joins us on the podcast. We’ll hear how she thinks about organization design, incentivizes career growth, and selects the right process to support their business goals. Plus, she shares her perspective of the unique challenges of building and maintaining culture while scaling a startup.
Grow is the place for your team to grow together. Celebrate key moments and encourage your team to collaborate and communicate more effectively. Start with and work in Slack but further integrate with Jira, Google Drive, Calendar, Confluence, Notion, and more. Grow shines a spotlight on y...2022-12-2937 min
I'm Not Selling You AnythingBethany Stachenfeld (Co-Founder/CEO, Sendspark)I took a trip to NYC for a RevOps Co-Op event last spring and I remember it well because it was at a location in Noho that 18-years ago used to be the office I walked into every day for my 1st summer internship. And, thats where I met today’s guest. Bethany Stachenfeld is the CEO and Co-founder of Sendspark. Its a better Loom, brilliant for video communications with customers and fills a hole nicely for async comms with teammates in different time zones– we’re quite pleased with it here at casa Salesbricks. Stick around and get to kno...2022-12-2219 min
Made with Grit55 : Landon Chats with Bethany Stachenfeld of Sendsparkhttps://www.sendspark.com/Bethany breaks down SendsparkThe problem of stale content in help centerBethany discusses integration into IntercomBethany explains origins of Sendspark, was in marketing at another company when she and co-founder realized the needBethany as a Userfeed customerFundraising for Sendspark, product usage metrics and activationInitial product Dev strategies, funding and spendingBethany working in NYCEnergy of NYC and getting sickGrind during the week, weekends for sleepLandon asks “who is harder to market to - developers or sales people?”Struggles of email marketing, the need for more human connection in marketingLandon using Notion, problem of lack of contextSendspark mark...2022-10-1457 min
The Sales Podcast With Wes Schaeffer, The Sales Whisperer®Light a Spark With Sendspark Founder, Bethany StachenfeldSales Growth Tools Mentioned In The Sales Podcast Take The CRM Quiz: get a free 15-min consultation with me Donate: Just because you like the show, the no bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program. The Sales Agenda: take control of every sales opportunity like a pro. Leadferno: Turn lurkers into leads Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it. Send Drunk Emails: ...that get opened and get you paid! Phone Burner: work the phone like a m...2022-08-1949 min
Paul Higgins Podcast383 - Get 300% Increase In Sales With Personalized Video With Bethany StachenfeldVideo email is becoming the standard when looking to personalise your communication. During this interview, Bethany Stachenfeld, co-founder of Sendspark, shares details on a product they created to help sales teams to connect to customers and build relationships using personalised video.You will learn 30 to 300% increase in your sales by using personalised video, but most importantly, where to use video and what videos to send in your sales funnel. Finally, Bethany shares how Sendspark uses video analytics to improve your sales follow-up, ultimately improving your conversion.Links 383 - Show Notes Cloud...2022-03-2830 min
GrowthFit by CustomFit.aiFocus on personalizing customer centric communication the right wayGetting success with account based marketing in B2B is all about doing your customer research well. Building a great product is the journey of putting your customers' needs first and therefore personalization here is focusing on communication the right way. In this episode of GrowthFit series, we have Bethany Stachenfeld, CEO of SendSpark.
Highlights of the talk-
👉First few customers sets the baseline for future customers
👉 Adopting a product-led marketing strategy and implementing it the right way
👉 Diligently building a product that customers love
👉 As a marketer, believe in your strengths an...2022-03-2830 min
Off the Record with AramLaunching a company without a developer (with Bethany Stachenfeld from Sendspark)Want to see future episode highlights? You can add me on Linkedin here.A New Jersey native and business graduate of Washington University in St. Louis, Bethany joined Venture For America after college. She led marketing for start-ups, Filestack and VidGrid before shifting gears to pursue her own entrepreneurial aspirations to co-found Sendspark in 2019.Sendspark is a video messaging platform for businesses to record & send personalized videos to customers. Users can record themselves, their screen, or request videos from others. Businesses are able to use Sendspark for onboarding new users, announcing new features, customer support...2021-07-0847 min
Forward Thinking Founders389 - Bethany Stachenfeld (Sendspark) on Personalized Video PlatformsBethany Stachenfeld is the cofounder of Sendspark. Sendspark is a video platform that helps people connect with customers with personalized video messages.
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