Betsy Moorehead - Podcast Details

Shows

The Business PlaydateEP 28: Working Your Way Through a Moment of Crisis in Your BusinessThis week, we discuss how quickly you can find yourself spiraling into a crisis in your business and different ways to work through it and come out stronger on the other side. Crises and issues can come up at a moment's notice for business owners, and one certain thing - you don't know what you might need to pull yourself through it until you're in deep. Listen in as Betsy shares with Lindsay about a crisis she has faced this month in her Facebook Ads Management business, how she worked through the issue, and some new perspectives found during...2024-03-2828 min

The Business PlaydateEP 27: Finding Your Village - How Community Building Impacts Success with Blythe KirkwoodWe are thrilled to bring you another guest expert episode of The Business Playdate. This week, we're diving into how community building can impact your motherhood journey and your business with Blythe Kirkwood. Blythe is a wife, busy mom of 2 active boys, a former teacher turned entrepreneur, certified home stager, real estate agent, mentor, and chapter leader of Connect & Cultivate North Houston. She is passionate about creating connections and community and championing other women in real estate and entrepreneurship to build businesses that integrate with their lives and to build a personal brand that is authentic to wh...2024-03-211h 07

The Business PlaydateEP 26: Tips for Creating a Valuable Client ExpereinceLooking for a way to make your client's experience working with you flawless? Nothing is better for a client/service provider relationship than a smooth experience from the initial touch point. Listen to this week's episode as Lindsay and Betsy share tips on how they have developed valuable experiences and workflows for their respective clients. From establishing an offer ecosystem that helps clients and potential clients understand what working with you would look like and where their business needs to become a client to ensuring clients have everything they want and provide everything else they truly need for their...2024-03-1431 min

The Business PlaydateEP 25: Breaking Down Organic, Paid, and Earned Media Channels for a Marketing StrategyThis week, we are sharing the multiple marketing channels and marketing media types you can include in a marketing strategy, you guessed it, outside of social media. This topic of conversation came to light after the “great Meta outage of 2024” that happened earlier this week. As two firm believers that you don’t just need social media to run a successful business, we know this isn’t the last time something like this will happen.Listen in as we break down the different types of marketing media (organic, paid, and earned) and how each of these avenues can fit...2024-03-0733 min

The Business PlaydateEP 24: Tips on How to Manage Client ExpectationsThis week, Lindsay and Betsy are providing a few tips on how to work through managing client expectations as a freelancer and service provider. As two self-proclaimed people pleasers, you'll hear us share anecdotes on what has worked (or not worked) for us as we have navigated managing clients' expectations in our respective businesses. We also walk through solutions for how to keep the misalignment of expectations at a minimum and ways you can communicate with your clients to help reassure your authority as their hired marketing expert. This episode is excellent for anyone experiencing a...2024-02-2933 min

The Business PlaydateEP 23: A Recap on #MomLife, DOM Program Re-Launch, and MoreWelcome to another real-life Business Playdate between Lindsay and Betsy, y'all! This week's episode looks into how balancing life and business has been for both of us lately, from sick kiddos to new clients and feeling excited for what is to come for the podcast to sourdough mastery.We may have come to the mic with zero idea of what we would talk about, but we're sure that if you are a freelancer or marketing service provider AND living that #momlife, you will undoubtedly relate to this one!PLUS, don't miss out on the re-launch...2024-02-2231 min

The Business PlaydateEP 22: 3 Must-Know Changes to Google's Email Sender GuidelinesThis week's episode is for ANYONE (business owners, marketing service providers, and freelancers) who uses an email marketing platform. Buckle up and listen for three must-know updates to Google's 2024 email sender guidelines and how to ensure your accounts are compliant.Google is cracking down on its sender guidelines to help alleviate the amount of spam that hits users' inboxes. This information is pretty technical and has many parts, but Lindsay goes over all of the nitty-gritty details in an easy-to-digest way.After you listen, be sure to download a few free resources that Lindsay has...2024-02-1544 min

The Business PlaydateEP 21: 5 Tips for Putting Together a Winning ProposalThis week, Lindsay and Betsy walk you through their top 5 tips for putting together a winning proposal. Sending a proposal to a potential client can be pretty intimidating and overwhelming, but we've figured out some key ways to make it really hard for the client to say "no". Follow The Business Playdate online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing program here: https://lindsaywhite.co/ Learn more about B...2024-02-0826 min

The Business PlaydateEP 20: Let's Be Real - Ins and Outs for 2024This week, Lindsay and Betsy jumped on the trend of sharing their ins and outs for 2024 in business and daily life. From online business marketing tactics that give us the major ick to some lifestyle changes that we plan to bring to our daily routines to help us feel better all around. As a reminder, these are our personal opinions on these topics. Everyone is different, and we're not here to judge your choices or what you feel is best for your business or situation. We're cheering you on as always, and we hope you find a s...2024-02-0136 min

The Business PlaydateEP 19: What's Next? Navigating Freelance PlateausEver feel like you're at a plateau with your freelance or service-based business journey? If you answered "yes," this is THE episode for you, friend! This week, Lindsay and Betsy dive into some ways to identify a plateau and tips on how to navigate your way through the feeling of "what's next" - something many of us can relate to. Disclaimer: this episode may not be for you and where you are in your current journey. Not everyone has that feeling of needing more or that something else is waiting on the horizon, which is OK! ...2024-01-2542 min

The Business PlaydateEP 18: How to Create Authentic and Sustainable Offers for Your BusinessIn this week’s episode, Lindsay and Betsy walk through the importance of authenticity when it comes to building out offers for a service-based business. Creating sustainable offers for your business model and the life you want is key to keeping imposter syndrome at bay and ensuring your work feels authentic and confident of who you are. We talk through ideas for building out offers that might work for people who are social media marketing lovers (i.e., packages, projects, VIP days) and a few ideas of offers you can build that require little to ZERO social med...2024-01-1837 min

The Business PlaydateEP 17: Pros & Cons of Using Social Media for Your BusinessWelcome to our first episode of 2024! This week, Lindsay and Betsy dive deep into the dynamic world of social media for business. Discover the pros and cons of leveraging social platforms to boost your business.We share our unique perspectives on this hot topic in this candid discussion. Spoiler alert: we have a few very unexpected viewpoints. Whether you're all-in on Reels or taking a different path, we believe the best way to market your business is through authentic marketing tailored to you and your business goals.Stay through the end for a bonus behind-the-scenes c...2024-01-1144 min

The Business PlaydateEP 16: 2024 Goal PlanningWe're holding ourselves accountable by putting out an episode that is a real-time look into our planning session of 2024 goals for the podcast. It's raw and real, y'all! This episode highlights how we developed our list of broader goals, from increased reviews and downloads to generating revenue from the podcast. Listen in as we dive into workshopping these S.M.A.R.T. goals (any good marketer loves an acronym), and let's see where the New Year takes us!Thank you so much for being here with us and for listening every week!F...2023-12-2144 min

The Business PlaydateEP 15: Managing Chronic Stress and Overwhelm as a Busy Mom and Business Owner with Jennifer BartlettWe are back with another amazing guest expert and are so excited to bring you this conversation with Jennifer Bartlett of WOVN Wellness!Jennifer is a licensed therapist, yoga teacher, and owner of WOVN Wellness - a holistic psychotherapy practice in Birmingham, AL that aims to create spaces for individual and communal healing for women. In her individual therapy work, Jen specializes in working with women seeking relief from anxiety, healing from trauma, seeking more fulfillment and purpose, or navigating life transitions. Jen also has specialized training in perinatal mental health and is passionate about supporting women...2023-12-1957 min

The Business PlaydateEP 14: Marketing Strategy vs. Marketing Implementation - Defining Key DifferencesIn this week's episode, Lindsay and Betsy take a deep dive into the key differences between Marketing Strategy and Marketing Implementation. Yep, these are two different pieces of the puzzle for businesses to see growth, success, and positive customer/client experiences. Listen in as we define marketing strategies and implementation, their respective roles in creating value for your clients, and ways to navigate common challenges with clients as a marketing service provider with strategy and implementation offers.Also, Lindsay shares her agency’s offer ecosystem, which breaks down the life cycle of a client from bra...2023-12-1429 min

The Business PlaydateEP 13: How to Feel Empowered in Your Business Finances and Tips on Preparing for Tax Season with Jackie Easterday, CPAOur very first Business Playdate is here! We're thrilled to bring you this conversation with Jackie Easterday, CPA. This episode is great for anyone who is looking to build confidence in learning more about their business finances, from organized bookkeeping to S-Corp tax benefits. Jackie has nearly two decades of tax and accounting experience and has been helping small business owners take control of their finances for over ten years! While she and her team specialize in bookkeeping and taxes for small businesses, her true passion lies in empowering business owners with financial confidence to gro...2023-12-0555 min

The Business PlaydateEP 12: The Holiday Haze - Strategies for Setting Business and Family Expectations Around the HolidaysWe're back with another packed episode of The Business Playdate, and this week, Lindsay and Betsy discuss a topic we can all relate to - the chaos and overwhelm that is the holiday season as a busy business owner, wife, mom, and mental load keeper. Listen in as they share some strategies that work for them in preparing for time off during the holidays from their clients, holding space for what you want for your little family during the Christmas season, and some of their favorite seasonal traditions. They also talk about the stress of tr...2023-11-3038 min

The Business PlaydateSERIES: Productivity Hacks // Part 3: Building Support Systems and Mental SpaceWe're back with the final installment of our 3-part Productivity Hacks Series, and this week's topic is one of our favorites: building support systems and mental space. Lindsay and Betsy discuss three great hacks and tips for implementing ways to better support your mental load as a work-from-home mom and provide real-life examples of how these hacks have made their journeys much more productive. Listen in for more details about these great hacks: Implementing a Family Calendar & Sharing Responsibilities Accepting (and Asking for) Help: Overcoming Solo Syndrome Creating Mental Space: Prioritizing Yourself We hope you've en...2023-11-2220 min

The Business PlaydateSERIES: Productivity Hacks // Part 2: Optimizing Workflow and FocusIn Part 2 of our Productivity Hacks series, Lindsay and Betsy walk through four tips for establishing successful workflows and staying focused. This episode contains tangible tips for you to implement into your business and daily life instantly.Listen in for more on these productivity hacks and tips: Categorizing Workdays: Maximizing Productivity Email Efficiency: Managing Different Email Addresses Setting Timers: Enhancing Task Completion Streamlining Tasks: Body Doubling and Brain DumpingNext week, join us for Part 3 (Building Support Systems and Mental Space)!Follow us online & come say hi! The Business Playdate Instagram: https://w...2023-11-1621 min

The Business PlaydateSERIES: Productivity Hacks // Part 1: Mastering Priorities and Time ManagementWelcome to our three-part series all about Productivity Hacks! In Part 1 of this trilogy, Lindsay and Betsy break down their 4 top productivity tips for mastering priorities and time management in business and their respective motherhood journies. Listen in for more real-life, relatable examples of these great hacks: Daily and Weekly Calendar Checks It's Either a Hell Yes or a Hell No The Power of 5 Minutes Understanding and Benefitting from Your Energy RhythmCome back for Part 2 (Optimizing Workflow and Focus) and Part 3 (Building Support Systems and Mental Space) later this month.Follow us o...2023-11-0920 min

The Business PlaydateEP 11: Navigating Holiday Consumerism from a Marketer's PerspectiveIn this week's episode, Lindsay and Betsy discuss their honest feelings and frustrations regarding the inevitable consumerism overload of the holiday season online. The overwhelming amount of promotions, sales, and influencer brand pushes - it can all be just a little too much. On the flip side, as two marketers, they talk about the benefits of a strong Q4 strategy from a business perspective and how service providers can help their clients capitalize on the "most wonderful time of the year" to help catapult their company into the New Year.Follow us online & come say hi! T...2023-11-0222 min

The Business PlaydateEP 10 // Part 2: From 'My Job Defines Me' to Prioritizing Mental Health in Entrepreneurship with Betsy MooreheadWelcome to PART TWO of Episode 10! As we prepare to bring some pretty amazing business owners and guests onto the podcast, we wanted to use our 10th episode as a chance to share our individual stories with you in depth. In part 2, Betsy Moorehead shares more about her nearly 15-year career in marketing and decade-long experience working behind the scenes at one of the world's largest entertainment events. Listen as Betsy walks us through how she conquered feeling like her job was her identity for the longest time and how her freelance journey has grown into a s...2023-10-2731 min

The Business PlaydateEP 10 // Part 1: From the Corporate Grind to Marketing Agency Ownership with Lindsay WhiteWelcome to PART ONE of Episode 10! As we prepare to bring some pretty amazing business owners and guests onto the podcast, we wanted to use our 10th episode as an opportunity to share our individual stories with you in-depth. In part one, listen to Lindsay White share more about how she went from climbing the corporate ladder to building her own successful marketing agency in just a few short years. All while balancing becoming a new mother early on in her entrepreneurial journey and how she is planning for some serious growth in the future.D...2023-10-2636 min

The Business PlaydateEP 9: Using KPIs Instead of Vanity Metrics to Drive Marketing DecisionsThis week, Lindsay and Betsy dive into the fundamental differences between vanity metrics and KPIs (key performance indicators) and which is best to use measuring results to drive marketing decisions. Vanity metrics, such as follower count, post likes, open rate, etc., may provide a momentary burst of dopamine but are not always the best metric to gauge your strategy. Instead, understanding your KPIs and what metrics will help you reach your business goals matters most. This episode is a great listen for marketing consultants looking to educate clients on proper analytics reporting.Follow us online & come say...2023-10-1942 min

The Business PlaydateEP 8: Inside a Business PlaydateThis week's conversation is a legit business playdate between Lindsay and Betsy. From talking through bringing clients into a project management system for the first time to the best place to buy gold glitter sneakers in New Orleans, we've got it all covered. Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/2023-10-1219 min

The Business PlaydateEP 7: 5 Time Management Tips for Getting Your Business StructuredIn this episode, Lindsay and Betsy dive into some of the top ways they use time management and systems to help structure their businesses in these busy seasons. Listen in as they walk through the realities of being a busy business owner while juggling small children and mom life.We’ll discuss five ways you can start building out a better structure for your business, including: Time Blocking Categorizing Your Days Building out a WorkFlow Staying True to Your Boundaries And being realistic about what you are capable of doing!Follow us online & come say hi...2023-10-0535 min

The Business PlaydateEP 6: Pros & Cons of Retainer vs. Project Work - Creating Value-Based OffersOne of the (if not THE) most important aspects of your business as a freelancer or service provider is deciding what kind of offers you develop. In this episode, Lindsay and Betsy dive into two types: retainers vs. projects. We discuss the pros and cons of both types of offers and how you can create a value-based offer that fits into your season of life — not everyone wants to make TikTok videos to have a successful business.Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www...2023-09-2829 min

The Business PlaydateEP 5: Mastering a Negative Mindset and Using the 3 E's: Education, Experience, ExposureThis episode is a real-life look at a conversation between Lindsay and Betsy as they talk through the hardships of bringing yourself out of a negative headspace regarding business. We discuss the stigma behind feeling like we were "just" a freelancer at the start of our business journies and how the 3 E's can fundamentally shift your mindset and help further your business and career. Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.bi...2023-09-2136 min

The Live Free Podcast with Micala Quinn270. WAHM Success Story Update: How Betsy Moorehead Has Grown and Changed Her Freelancing Business Over the YearsBetsy Moorehead is back on the podcast today, and she's sharing how she has grown and changed her freelancing business over the years. With her corporate background of 10+ years and some of her own self-learning, Betsy is a digital marketing expert. She has shifted her business away from implementation tasks and instead offers consulting. She enjoys planning out a big-picture strategy and being a sounding board for her clients.Betsy is transparent about the struggles and joys that come along with being your own boss, and you won't want to miss this success story update!2023-09-1841 min

The Business PlaydateEP 4: 5 Strategies to Master Scope Creep and Set Strong Business BoundariesIn this episode, we are tackling nearly every entrepreneur’s challenge: scope creep. We'll define it, share our experiences, and discuss how scope creep impacts income and deliverable quality. Through this episode, you will learn about 5 solutions to overcome scope creep and how to avoid it altogether. Join us for insights and actionable tips you can implement today to master scope creep! Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/Lear...2023-09-1425 min

The Business PlaydateEP 3: So, You're in Marketing? Defining Your Role with ClientsAs two seasoned marketing consultants, we are no strangers to the question, “What does a marketer do?” In this episode, we provide valuable insights into the complex marketing world. We tackle fundamental questions: What exactly is marketing, and what roles do marketing freelancers and agencies play? Together, we unravel the misconceptions and confusion surrounding marketing as a service.We emphasize the critical importance of having a well-crafted marketing strategy that aligns with business goals, shattering the common misconception that marketing is merely about posting on social media. Join us as we dive deep into the essence of marke...2023-09-1432 min

The Business PlaydateEP 2: The Power of Connections - Building Community and Business RelationshipsIn this episode, we explore the power of personal and professional connections. We'll share our experiences leaving corporate careers to become successful business owners and how fostering past corporate relationships allowed each of us to open unexpected doors. From defining our businesses confidently to leveraging LinkedIn's benefits, we touch on reconnecting with colleagues so it can lead to more business referrals and friendships.  Tune in to discover how embracing our narratives and authentic connections supercharged our personal and business growth. Whether you're a seasoned business owner or still toying with the idea of starting a busin...2023-09-1434 min

The Business PlaydateEP 1: Inaugural Episode - A Business and Motherhood JourneyWelcome to "The Business Playdate" podcast! We are Lindsay White and Betsy Moorehead. We're seasoned marketers and moms diving into entrepreneurship while balancing motherhood. This episode shares our podcast vision, motivations, and challenges in navigating business while juggling parenting. We emphasize the power of community and offer insights, tips, and relatable stories. Expect future topics on marketing, mindset, time management, and more. Join our adventure for practical advice, laughter, and camaraderie in your journey. Subscribe now!Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: htt...2023-09-1420 min

The Business PlaydateWelcome to The Business Playdate - Show TrailerWelcome to The Business Playdate - a podcast hosted by Lindsay White and Betsy Moorehead! Each week we will bring you a new episode that focuses on one of our core topics: business, marketing education and trends, motherhood, and stories and topics from guest experts. We're a podcast for women looking to build a community of support around their businesses, lives, and beyond.Follow us online & come say hi! @thebusinessplaydate - Podcast Instagram@lindsaywhite.co - Lindsay's Instagram@betsymoorehead.biz - Betsy's InstagramLearn more about Lindsay's marketing agency here: https://t...2023-08-1300 min

The Cozy Content CornerPaid Ads for Dummies with Betsy MooreheadY'all KNOW that I am an organic marketing girlie through and through so when I had Betsy Moorehead on, we made sure she broke EVERYTHING down for us! We talk about how to make paid ads super authentic and native to the platform that you're running them on AND she gives some juicy deets about how she's helping other online service providers do the same! Follow Betsy on Instagram 1:1 Facebook Ads Consulting w/ Betsy Moorehead (google.com) Follow Sarah on Instagram Follow Sarah on TikTok 2023-08-0740 min

The Kristen Smith Podcast48. I’m Going on a Business Retreat! My Plans + Tips for Growing Your Business/Friendship NetworkNext week, I am flying to South Carolina to meet a group of my business friends in person (for the first time!!). In this episode, I share the story of how we all met, how we help each other grow our businesses, and I give you advice on how to start some of your own business friendships/networks. Check out these 2 past episodes where I talk more about building friendships in business: Episode 25: How to Master the Marketing Side of Your Business, Building a Community, and Planning for More Success in 2022...2023-05-0908 min

The Kristen Smith Podcast25. How to Master the Marketing Side of Your Business, Building a Community, and Planning for More Success in 2022 - With Betsy MooreheadIn today's podcast episode, I interview Betsy Moorehead, owner and founder of BJM Creative - the stress-free solution for marketing your business. We talked about her business journey from marketing in her 9-5 to becoming a Director of Marketing. Betsy shared advice on how you can set yourself apart from the crowd when it feels like you are up against so many others who are doing the same thing as you. We talked about how to build a network and friends in business when you are working in a virtual space. And Betsy...2021-11-3043 min

The Live Free Podcast with Micala Quinn186: WAHM Success Story: From corporate to freelance marketing strategist in 6 months with Betsy MooreheadReady to start building something on the side so you can leave your corporate job? That was Betsy less than a year ago - ready for a change and more flexibility! In this episode, OTO student, Betsy Moorehead, shares her story from corporate to freelance marketing strategist!We're covering how Betsy got started the DIY route, why she joined Overwhelmed to Overbooked, and how she built her business in 6 months! Betsy leveraged what she did in the corporate world to build a freelance business that was perfect for her. Listen in to hear her story and what...2021-09-2740 min