Shows
PT Profit PodcastSigns Your Offer Is Broken and Preventing You From ScalingIn this episode of the PT Profit Podcast, I, Beverley Simpson, explore the intricate reasons why your business might not be scaling as expected, with a focus on the nuances of your offer. We dive deep into understanding the significance of clear communication, proper expectations, and the right client engagement, revealing how these factors can make or break your business's growth trajectory. Join me as we unravel the uncommon yet pivotal elements that could be hindering your progress towards achieving consistent 100K months and beyond. Expect insightful discussions on data-driven decision-making, client satisfaction, and the art of simplicity in...2024-01-0838 min
PT Profit PodcastHow to Train for Performance with Justin JonesIn this episode, Beverley Simpson interviews Justin Jones, owner of Assemble Performance, about how to train for performance. They discuss training strategies for ultra runners, marathon runners, endurance athletes, and Ironman competitors. Justin emphasizes the importance of focusing on performance rather than aesthetics and highlights the benefits of training for longevity and aging well. He also shares his approach to programming for performance, including incorporating strength training, managing volume and intensity, and the importance of nutrition. Justin provides insights into the mental challenges athletes face during training and races and how to prepare for them. He also discusses the...2023-10-0645 min
PT Profit PodcastHow to Be a Better Coach with Rachel DuffyThis episode is packed with value for anyone. We talk about the important aspects of our connections and communication with others. That could be within your family or friend circle or within your client roster.No matter what stage you're at in your career, Rachel will be able to help you get clarity on some of the things you may be encountering as obstacles. This is an episode you'll want to re-listen to later in the year to reflect and reassess so be sure to save this one. If you enjoy the episode, tag us on...2022-08-3050 min
PT Profit PodcastHow to Optimize Your Health Over 40 with Kim SchaperHave you ever wondered if there was a more optimal way to lead your life? Are you finding yourself feeling yourself losing energy as you get older? There are so many valuable talking points in this episode that you'll be able to relate to. Often times we might find ourselves wondering if there's more to health than what we're experiencing in the traditional systems and that's where Kim shines in this episode.Dive into this conversation as we talk about how to optimize your health over 40!When you listen, share the episode on social! Tag @bsimpsonfitness and l...2022-08-0443 min
PT Profit PodcastThe Power Of Yes With Gavin McHaleCoaches, this episode will light you up! Are you someone who wants to deliver outcomes for your clients without taking time to develop yourself first? Give this a listen.Are you scrambling to find more business without working on what you have to offer your clients? There’s a lot that will resonate when you tune in.Gavin talks about his experiences as a coach and what he's learned through the years and through the guidance of his mentors and coaches he's hired and been mentored by.If you're just getting sta...2022-06-1649 min
PT Profit Podcast3 Content Hacks To Increase Your Client InquiriesIf you've ever been someone who wonders how to start the conversation... If you've ever felt like people are inundated with fitness accounts...If you have someone you look up to in your field, who you would be nervous to reach out to, this episode is for you.Not only do we unpack some of the key concepts you will need to focus on to being a successful coach, we also break it down into a step-by-step process that you can apply in the next week.Want to know more? Tune in!2022-06-1417 min
PT Profit Podcast5 Ways To Grow An Online Audience In 2022 Starting From NothingCoaches, you may not know it yet, but you are recession-proof.This also means that you can overcome the plateau's that happen on social media. That's another one of your super powers you'll unlock with the right help.If you don't show up for your people, know that someone else will. In this episode we pull back the curtains and explain social media through the lens of a 16K follower IG account and a 147 follower account.It's incredibly important that as a highly skilled, well-educated coach, you need to go all-in on yourself.C...2022-06-071h 06
PT Profit PodcastThe Truth About Procrastination with Dr. Christine LiDr. Christine Li is a powerful guest! Inside this episode she is going to be sharing with us over 20 years of psychology experience. She shares her shifts in her personal journey, the truth about moving through procrastination and more!If you consider yourself an over thinker you are going to LOVE this episode! Don't forget to leave us a review on Apple Podcasts.About Today's Guest Dr. Christine Li has been working as a New York-based clinical psychologist for the past 20 years; more recently she has been taking her work online as...2022-06-021h 36
PT Profit Podcast4 Things I Wish I Learned Faster When I Started My BusinessGaining perspective and taking time for reflection is one of the best things you can do when you're building your business.Have you ever taken what you've learned and applied it to a new attempt? Did it help you realize that there is value in imperfection?This episode is packed with takeaways and value, you'll walk away with insights as to how I work with my clients and how I lead by example.If you listen, please share this episode on social media!Don't forget to leave us a review on Apple Podcasts. 2022-05-3125 min
PT Profit PodcastA Holistic Approach To Wellness with Jill SanfordHave you ever felt like your questions in healthcare were left unanswered? It's not uncommon to forge your career path in the wellness industry through your own personal health journey.Join us for an episode with Jill Sanford where she talks about the different health obstacles she's encountered both in her own life and with the people she works with.Jill takes a very holistic approach to working with her clients. While still setting important boundaries to look out for herself, she works on the lifestyle and wellness needs of her clients in the ways...2022-05-2651 min
PT Profit PodcastWhat Should Be Paid and What Should Be FreeHave you ever worried about giving away too much information and how it could negatively impact your business?Have you ever attended an in person event and heard the presentations of guest speakers who are paid for their time?There is a lot that goes into this industry from the structuring and "progressive overload" of education and resources to the value of the in-between moments at events.Being able to understand the intricacies of your career will help you stand out in whatever direction you're going. Being able to see the...2022-05-2426 min
PT Profit PodcastThe Psychology of Connecting with Clients with Alex McBrairtyCoaches looking to grow into the career you never imagined you'd have, this episode is for you!Alex McBrairty uses his psychology background within his coaching style to build stronger connections with people. As he's built his online business, A-Team Fitness, he's paid close attention to the personality types and communication styles of his clients.Through high level communication, collection of feedback and integration of app-based technology, Alex is finding ways to reach his career goals while helping his clients live the lives they used to dream of.Don't forget to leave us a...2022-05-1954 min
PT Profit PodcastThe Personal Side of Training with Chris LiddleIf you are new to the fitness and wellness space or just starting your own business, this episode might be for you.Today our guest is Edmonton, Alberta based, Chris Liddle. What stands out most about Chris is how he has leveraged his personality and authentic presence on social media to not only grow his professional network in ways that have benefited his personal development but also to connect with new clients and have strong connections in remote coaching.Chris is a very values-based coach that cares deeply about the people he works with and models himself...2022-05-1259 min
PT Profit PodcastHow to Step Into 100k MonthsIf you are a passionate and hard working coach, this episode is for you. Inspired by conversations with clients, we talk about what it takes to become more efficient, refine your skills, and outsource as needed in order to grow. Getting past the resistant feelings that come up in business and stepping up to that next level of income. Whatever that looks like for you If you feel like you’re doing all the right things and not making fast enough progress this episode will challenge you to reflect on areas of your wo...2022-05-1026 min
PT Profit PodcastHow to Upgrade Coaching Skills with Timothy DiFrancescoCoaches and Fitness professionals listen up! You are going love this episode!Doctor Tim DiFrancesco from TD Athletes Edge joins us for this powerful episode. We got insight on his time as the Head Strength and Conditioning Coach of the LA Lakers (2011-2017). During that time, he was also working on building his business online. After leaving the Lakers in 2017, he dedicated his full-time efforts to building TD Athletes Edge with his team.Tim's past experiences and processes gives a greater understanding of what has helped him to grow professionally and with his business.You wil...2022-05-0553 min
PT Profit PodcastMaster the Art of Selling without SellingI understand that most fitness professionals are not comfortable selling or don't even know how to package and sell their services. It may be you are just not into it or you just don't want to get embarrassed about how bad you are at presenting offers or selling your services.Well, in this episode I will be going through things about The Art of Selling without Selling, and here you'll get to know what type of a seller you are so that we can take the right action for you to become magnetic. You'll also...2022-05-0330 min
PT Profit PodcastStrength in Pole with Dimitry PolitovWhen you think of breakdancing, you think of coolness, hipness, trendiness, and style, but when you combine it with another kind of art that we've all been hearing about recently, pole dancing, you've got something else entirely. It's strange to conceive about breakdancing on a pole! I mean, how creative can people get?In this episode, we have Dimitry Politov, the World Pole Sport Champion, on the podcast, and we spoke about his life, from breakdancing to breakdancing on a pole! Isn't that ridiculous? To go through the pole, he'll need a startling amount of abilities...2022-04-2755 min
PT Profit PodcastThree Main Reasons Why You're Not There YetYes! I know. You did everything, and you worked the hardest. But still, you have not seen the fruit of your labor? This episode is for you. Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Onlin...2022-04-2639 min
PT Profit PodcastImproving Movement Quality with Dr. Andy ChenDr. Andy Chen bringing his sincere appreciation for learning, movement, and bettering the world in todays episode.We can't deny that our world, and, of course, social media, are filled with pretentious individuals. Most of us can identify to Andy's genuine life experiences and personal struggles, which formed the core of his current business.Andy shares his experiences in this episode with how to provide the greatest service to clients and establish rapport, which he then uses to generate new leads.Andy also talked about how he operates his company...2022-04-0648 min
PT Profit PodcastWhat I Would Do If I was Starting OverThere is no certainty, and everything moves constantly, whether we like it or not. The same goes with our businesses. We really can't predict what is coming, so we will just have to equip ourselves with what we need in order for our business to survive and thrive even more.In this episode, I share what I would do if I was starting over with my business because the truth many of the challenges you're facing now, you'll also be faced with no matter what stage you are at. These things that I will be talking...2022-03-2831 min
PT Profit PodcastProgramming Clients for the Long Game with Annie MillerCoaches, today I am so pumped to have training and business coach Annie Miller joining me. She is a strength coach navigating the space that is entrepreneurship. After graduating with her degree in Exercise and Sport science, becoming a certified strength and conditioning specialist, changing course from college strength and performance coach to personal training, she found her calling in the online world of health and fitness.Six years, thousands of instagram posts, and a lot of lessons later, you see the half-million dollar business that is, Annie Miller Concepts. Annie has helped hundreds of women r...2022-03-1751 min
PT Profit PodcastHow I Sold $40k in One Day with Ten 15-Minute CallsSuccess, business, and coaching are all funny things. They are, in essence, living things.They grow, shift, and change, and despite what some programs make business out to be, there's no "right" way to do it. You need to find the aspects that are in alignment with you.That's where I'm at today and digging into deep as I, surprise, launch a new 90-day cycle of the PT Profit Formula this week.I've run this program live and then via a portal since 2020, and I have spent a lot of...2022-03-1557 min
PT Profit PodcastBuild Your Breakthrough Year in 2022Coaches, I know it's Fitness Thursday, but let's mix things up a bit.I'm coming at you again with another Marketing ep today because it's launch week, and I am so pumped heading into '22 that I wanted to recap the good, the bad, and the ugly of '21 today.Chances are, if you're listening to this podcast, you are a well-educated and fiercely driven trainer or clinician who strives to build your personal business and client list. My goal is to help my clients and my listeners not make my missteps and...2022-01-1334 min
PT Profit PodcastAn Offer a Day Keeps the Debt AwayCoaches, today it's just you and me, and I'm sharing my experiences building my business. I dive into how I manage to maneuver when I fall into traps and how I've turned things around. I also unpack what an offer is, what its role is inside of your business, and the strategies you can implement to in order to cater clients all year round. We will also tap into the most important thing your business should have that will make it profitable.Today I dive into:- Common mistakes that struggling entrepreneurs make.- Running...2021-11-0250 min
PT Profit PodcastHow To Measure the Metrics that Actually MatterIn this episode, we will be talking about the metrics that matter for your business. It is very important to know where you are in your business so that you can determine if what you are doing is moving your business forward. Today I will be giving you three steps to set up your metrics that matter. We are going to find out what to measure to analyze how your business is performing.Today I unpack:- What a KPI is.- How to decide which KPI to use.- Detaching your emotions from...2021-10-1216 min
PT Profit PodcastThe 6 S's of a Successful Fitness BusinessCoaches, I'm bringing you today's episode from the other side of my launch. I've got a brand new class of students within the PT Profit Formula, and I'm starting to unpack the lessons learned from this process. Today I dive into:- Some of the lessons I learned from this launch.- Why I'm bumping up Studying to the first S over Serving.- Alignment and intention. Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are y...2021-10-0536 min
PT Profit Podcast3 Ways to Create Revenue on DemandToday it's just you and me, coaches, and I am going to walk you through my tips on how create revenue on demand. Just like everything within the PT Profit Formula, this comes from my own life experiences. These are ways that have I personally sought out additional revenue when I wanted it.Test these tips out for yourself, and be sure to visit PT Profit Formula for more information. Doors are open for a limited time! You don't want to miss out on the final round of 2021.You'll hear:- Tips to cr...2021-09-2819 min
PT Profit PodcastHow To Create Value Without Adding More InformationI have been sitting on this podcast's subject for ages, coaches, and my clients have been poking me and prodding me to talk about it for about as long. Now that launch season is upon us, there is no better time to dive into a topic that will help all of my PT Profit Podcast listeners.Today we will be going through the things you can do to add value for your clients without overwhelming them with more information. Bombarding your clients with too much information can lead them feeling stuck, like they can't catch up with...2021-08-1729 min
PT Profit PodcastHow To Sell Without SellingHave you been posting every day to crickets? Is the silence around your content and offers deafening? Are you struggling to make even one sale? If so, then this episode is for you because you might was to reconsider your approach to selling.Maybe you're an aggressive seller or don't want to come off as sleazy while trying to convey your offers. However, you can't just put a "Buy Now" button on your website. Selling is a service, coaches. Getting comfortable with selling and your perspective on how to do so effectively is a key to u...2021-08-1027 min
PT Profit Podcast7 Common Mistakes Struggling Coaches MakeCoaches, this episode is a first for me.I recorded this podcast live on both Instagram and Facebook. I typically don't work on Sundays, but I wanted to show up for folks in my groups in realtime to record today's episode.Coaches, we're all susceptible to falling into various traps as we get our businesses up and running that end up holding us back or tricking us into false senes of security. However, success is not a secret. It's not this elusive beast that only the worthy capture or obtain.Su...2021-07-2746 min
PT Profit PodcastNail Your Promised TransformationSetting up your offer is an involved process with various elements that require market research and guessing, testing, and assessing to figure out what to include. Determining the transformation you are promising your client might just be one of the biggest parts.The transformation can be tricky because it relies on your clients to put in the work. You can't do it for them! In this episode, I dive into just how to nail your promise of transformation.You'll hear me talk about:- The three components of the transformation....2021-06-0119 min
PT Profit PodcastHow To Decide on Your Guidance"It all comes down to what works will for you in terms of your learning style."In this episode, I will go through the types of guidance that you can find to help you grow as an entrepreneur. There are many different types offered by a variety of coaches that range from financial to spiritual.You'll hear:1. The pros and cons between various types of avenues of learning, including 1-on-1 coaching, DIY, and a Mastermind.2. Three key qualities that a successful person has.3. Tips on how much money you should co...2021-05-1843 min
PT Profit PodcastHow To Find Your Ideal ClientNot every client is going to be right for you to take on. It can be a hard path to navigate, especially when clients = money. It goes hand-in-hand with the pricing convo from last Tuesday.So...how does a coach find their ideal clients so that everyone gets the most out of that time? Check out today's podcast to find out!Today, you'll hear me talk about:- The various factors that you can dial into to connect with your clients.- Why focusing on the transformation you provide your clients i...2021-05-1114 min
PT Profit PodcastHow To Price Your ProductsPrice is marketing, coaches.In fact, I believe in that statement so much that I have to take a moment and repeat it again when I tell you about that in this brand new marketing episode of PT Profit Podcast. I'm gearing up for another launch, and in addition to my upcoming Simple Selling Series beginning May 17th, I had planned on doing a live one-day business bootcamp. Life, however, has won out on that front, so instead of stress out about making that happen, I have decided to bring you the contents of that bootcamp as...2021-05-0422 min
PT Profit PodcastThe Champion Mindset with Tony TaverasToday's podcast features a great conversation that I had with Tony Taveras, an IFBB Classic Physique Pro. In addition to having a successful career in fitness, Tony is also the Vice President of Linear Roofing & General Contractors. Tony talks to me about following your gut and instincts and betting on ourselves in order to reach our fullest potential. You'll hear us talk about:- The fitness principles that can be used in other areas of your life.- Time management and how Tony is able to manage a multi-million dollar business while also maintaining his f...2021-04-2750 min
PT Profit PodcastHow To Manage TrollsWe all know that the internet can sometimes be very depressing because of the toxic people that lurk in the shadows. Trolls. Unfortunately, I have had my own fair share of experiences with them, so I wanted to use this episode as an opportunity to share my take on what I consider "trolling" and how I manage it when those situations arise.In today's podcast, you'll hear me talk about:- How I define trolling.- The best way to manage a disagreement.- It's okay to use the Block feature! 2021-04-2019 min
PT Profit PodcastA Closer Look at Women's Wellness with Meghan BarringtonIn this episode, Meghan Barrington joins me to discuss a variety of topics regarding women's wellness, looking at them through her unique lens. Meghan grew up doing all sorts of outdoorsy activities, played volleyball, and has a background in bodybuilding, and I jumped at the chance to talk about how a woman's body works and how it should be taken care of. We touch on how she intends to blend her various areas of expertise to educate her female clients on how to live better in their daily life.Meghan & I dive into:- The p...2021-04-1551 min
PT Profit Podcast5 Reasons You Might Be Struggling in Your BusinessWhat is currently holding your business back?During this episode, I want to sit down with you all, look under the hood of your business, and help you figure out why you might be struggling. It can be so easy to look around at other businesses that you are up against or strive to be like and get bogged down by the weight of it all.In this episode, I dive into:- The necessity of empowering your potential clients.- Deciding how to price your programs.- How important it...2021-04-1330 min
PT Profit PodcastJust Posting Everyday Won't Build Your Business, But This Will.Ever feel like you're doing exactly what the gurus say and posting everyday, but nothing's happening? No additional ground is made?Me too!I tried posting every day for at least eight straight months, and nothing happened. You know what was even worse? I didn't really know what I was looking at to see if I was moving the dial inside of my business.In this episode, I talk about:- The Customer's four step journal in the Ladder of Believability.- The difference between know like and...2021-03-3013 min
PT Profit PodcastBuild Your 90 Day Content PlanCoaches, plan time to save time.Ever since I brought up on my Instagram how I had planned weeks worth of content, I have had strangers, colleagues, and clients DMing me asking what I had done. In this podcast, I outline the various ways you can build out your content plan with the end goal in mind.In this episode, you'll hear me talk about:- The different phases of my content cycle.- Why repetition is a good thing and how that repetition can vary.- How to nurture...2021-03-2321 min
PT Profit PodcastPosition, Breath and Gait with Dr. Keaton WorlandWelcome back to a brand new episode of PT Profit Podcast!Do you think you move "normally?"Really though, what even is that? Normal?Today on PT Profit Podcast I am talking to Dr. Keaton Worland, a physical therapist and strength trainer. Keaton ruptured two discs and fractured his back in college while pursuing a degree in orthopedic medicine. During this episode, we talk about how his injury happened, building trust and confidence in his patients, and pushing limits.In this episode, Keaton and I talk about:2021-03-1859 min
PT Profit Podcast"Best Of" Series - The Power of Your VoiceWe are back today, coaches, after a short hiatus to look back at a very early episode of the PT Profit Podcast.Back in June, I spoke with Captivate The Room's Tracy A. Goodwin about how the power of your voice is often overlooked when discussing messaging. Messaging isn't just what you say. It's how you say it. While the importance of the words you choose should never be understated, the tone, speed, and confidence with which you say them can make or break your message's impact.During today episode, you'll hear Tracy & I...2021-03-1633 min
PT Profit PodcastCreate Content with Magnetic MessagingWelcome back to another episode of PT Profit Podcast, coaches!Do you write copy or just content?Last week, I had the privilege of teaching hundreds of coaches in my Simple Selling Live training and engaging with them on Facebook, Instagram, and via text/email. Day 2 was so exciting to me that I had to turn that training into today's podcast.In this episode, I talk about why writing persuasive, relatable copy is so important for your business, and I dive into each of the five types of content that I...2021-03-0251 min
PT Profit PodcastEnneagram with Nicki WilsonWe are back today with another brand new PT Profit Podcast, and I had a blast making this one, coaches. One of my best friends, Nicki Wilson, joined me for today's episode, and we talk all about the Enneagram types.Do you know how to best interact with everyone around you?Coaches, Enneagram helped me understand my friends, my clients, and my employees so much better. I find it so helpful in determining the best ways to communicate with folks. It has improved personal relationships and business endeavors. Nicki gives us some background on th...2021-02-231h 13
PT Profit PodcastOlympic Lifting, Breathing, and Pain with Dr. Caity HaniverWelcome back to the PT Profit Podcast, coaches!Today I am talking to a special guest across the world, Dr. Caity Haniver of Melbourne, Australia. She is an osteopath, which might not be a term everyone here in the USA is familiar with. In this episode, we talk about everything from weight lifting to pain identification and management to the importance of breathing.In this episode, Dr. Haniver and I discuss:- What osteopathy is.- Assessing and classifying your client so that you can accurately and successfully treat t...2021-02-181h 02
PT Profit PodcastCreate Consistent $10k MonthsCoaches, are you ready to level up your business?In this episode, I uncover topics of my upcoming free 3-part LIVE training which starts on February 22. I go through my 3 Pillars of Performance that I personally use in running my fitness business. These are the factors that have helped me and my clients make consistent income.In this episode, I talk all about:- The 3 Pillars of Performance, which we'll unpack even further in my Simple Selling Live traing.- What separates a successful and struggling coaches.- The ability to d...2021-02-1624 min
PT Profit Podcast10 Instagram Growth and Engagement HacksCoaches, are you actually using Instagram in the most effective ways?In today's digital age, social media is a very powerful and useful way of getting clients and growing businesses. Instagram specifically is one of my favorite platforms. In this episode, I am going to show you my top ten ways that I personally use that will help you grow your business, expand your reach and engagement, and how to maintain that success.In this episode, you'll hear me talk about:- How Instagram is borrowed space and what that mea...2021-02-0243 min
PT Profit PodcastBuilding Financial Freedom and Affluence with Mel AbrahamCoaches, how financially prepared are you for life's curveballs?In this episode of PT Profit Podcast, our guest Mel Abraham shares his wisdom on reaching financial liberation and what it truly means to be affluent. This episode will blow your mind, so get ready to take notes. Mel and I discuss how to make a conscious financial decisions, determining needs versus wants, calculating risk, and so much more.You are going to hear me and Mel talk about:The three critical outcomes of becoming an affluent entrepreneur.Why living pay...2021-01-261h 03
PT Profit PodcastHow To Train the Pregnant and Postpartum Client with Brianna BattlesToday I sit down with a very special guest – Brianna Battles – to discuss training the pregnant and postpartum client. She has been instrumental in educating me and changing the trajectory of my career as a trainer, and I am so happy to share this interview with you all.Pregnancy and postpartum athleticism is an area that can be lacking in trustworthy information online and on social media. Often times on social media, one trainer might suggest you take this or that easy. Another might push the idea that you can keep going at the rate you always...2021-01-2153 min
PT Profit PodcastThe Truth About the Study of SelfCoaches, how well do you actually know yourself?Knowing yourself is essential for you to become successful as a fitness business entrepreneur. We have to find ourselves from within and address the things that hold us back or stop us from stepping up to the next level.Today I invited my good friend, Tony Award-winning Broadway producer Nick Demos, to come chat with PT Profit Podcast about spirituality, meditation, yoga, and the study of self.In this episode, Nick shares his experience of how he went from actor/dancer to...2021-01-1950 min
PT Profit PodcastHow To Program for Your Clients with Todd BumgardnerWelcome back to another episode of PT Profit Podcast, Coaches! Today we are discussing what it takes to create an effective program for your clients.In this episode, Strength Faction's Todd Bumgardner will share his experience in making a program. Where do you start? How do you program for a variety of skill levels? How do you take care of yourself and keep from burning out as your business gains success?In this episode, you'll hear Todd and I discuss:- How to create effective programs for both new and seasoned c...2021-01-1457 minPT Profit PodcastWhat If Your Content Isn't WorkingThe second part to "What If Your Coaching Isn't Selling" has arrived. Have you ever wondered why your content doesn't seem to be resonating? Are your products not receiving the attention you expected? In this episode, we'll dive in to which metrics matter and what to do to meet your goals.In this episode, you'll hear:- How you will know if you content is working.- About using key performance indicators to track progress.- The different types of content: polarizing, motivational, and more. Part 1: What If Your Coaching Isn't...2021-01-1221 min
PT Profit PodcastThe Truth About Goal SettingIt is officially 2021. Happy New Year. It's my favorite time of year because if you're anything like me, you might be sitting down to set your goals for business and maybe even health.But here's the problem, traditional goal setting doesn't work which is exactly why this episode is for you. We will be going through why most people fail on achieving goals, and we will also discuss the steps on how to achieve it.In this episode, you'll learn/you'll discover:1. Why goal setting doesn't work and what does.2021-01-0531 min
PT Profit PodcastWhat a New Coach Can Do During Covid with Kevin CarrWhat can a new coach do during a pandemic?2020 has been the worst year for so many of us, and as a result, businesses have been compromised across the board for personal trainers new and experienced.But it's also been a year of blessings, and I sat down with Kevin Carr, who shares his experience on how his business survived. He talks to me about what he did to keep his business running, and he also shares his ideas on what new coaches can do who are entering the field. In...2020-12-1748 min
PT Profit PodcastWhat if Your Coaching Isn’t Selling?The number one question I get asked most frequently is, "Why am I not generating any revenue?" Why am I STUCK? This is going to be a 2-Part lesson. So for this episode we will be walking through your customers journey from people, to prospect, to purchaseIn this episode you’ll learn about:• Principles of Marketing• The 4P's that are essentials of a business(Problems, People, Prospects, and Purchases • Coaching is not your offer so what is.• The journey of a customer• The 3D's to convert prospect into purchase• Why obj...2020-12-1530 min
PT Profit PodcastAll About Powerlifting with Solana LewisI sat down with IPF World Champion powerlifter, Solana Lewis who currently holds the Junior American Squat record for the 63kg weight class.In addition to over 4 years of coaching, she holds her bachelors degree in Exercise Science and is extremely passionate about helping her clients master movement.In this episode you'll discover:Common misconceptions in powerliftingWhen to train skill and when you to train technique.How to program hypertrophy and strength training.Bodybuilding isn’t the same as powerlifting.The missing components people miss wh...2020-11-2655 min
PT Profit PodcastWhen to Use a Sports Chiropractor with Dr. Karlie CauseyDr. Karlie Causey joined us today to talk about the fundamentals of sports chiropractic medicine and how it can be used to compliment coaching by trainers and clinicians for a variety of issues that come up with their clients. We also discussed her focus on perinatal and postpartum coaching and rehabilitation, and how coaches can become more familiar with the process.In this episode, you’ll learn:- Why chiropractic medicine is sometimes not taken seriously- How a personal trainer determines when to refer their client out to a chiropractor and not a phys...2020-11-1958 min
PT Profit Podcast4 Ways to Grow Past 6 FiguresIn today’s episode, I wanted to share four things I did to grow my business past the six-figure mark that I know you can implement immediately to help you grow your business. Knowing that so much of it is about the journey and its lessons, not the arrival, is essential. I want to show you how to map out your business from a place of detachment, looking at things clinically. That was a key factor for me, and it can be for you, too.In this episode, you’ll hear:How to get...2020-11-1721 min
PT Profit PodcastAll About the Food with Erin MurrayIn today’s episode, Erin talked to us about a myriad of topics ranging from the science of food and neurochemical dynamics of behavior to how we can break down really complicated nutritional and chemical processes without overwhelming clients and therefore improve client adherence. In short, I really felt that in this episode Erin captures the “art of science” if you will, and I’m sure this is one you won’t want to miss.In this episode you’ll learn:- How to inspire clients to adhere to behavior change- Tips for battling misinfo...2020-11-121h 06
PT Profit PodcastHow to Find Your Niche In FitnessIn this episode, I wanted to spend some time sharing my thoughts on one of the most fundamental aspects of building your business successfully: finding your niche. When you try to speak to everyone you speak to no one, so it's important to set yourself apart in the marketplace. You really need to think about how you’re going to approach it successfully and in a way that will make you excited and continue to grow and love what you do while bringing that transformation to your ideal client.In this episode, you will learn:...2020-11-1017 min
PT Profit PodcastHow to Find Your Alignment in Life and Business with Cari LiIn this episode, I got to learn all about the benefits of being in alignment with my friend Cari Li, a burnout recovery coach and alignment expert who helps people find that perfect balance to live better lives and thrive in their business. In this episode, you’ll learn:- The different kinds of resistance in our lives and its effect on our energy flow- Tips for assessing when you are giving to much energy away and also taking on the wrong energy- Why having a network to pull from and “stayi...2020-11-0554 min
PT Profit PodcastA Beginner's Guide to Marketing In FitnessI was absolutely thrilled to have Jill Coleman on the show today to share her 20 years of experience in the industry. She was the first business coach I had that truly resonated with me, and her success in the coaching industry speaks for itself. Her passion lies in coaching in the areas of mindset, body, and business, which she does via her flagship program, The Best Of You Coaching Club mentorship, as well as a few signature online programs, like the Mindset Makeover, the Food Obsession Boot Camp and my 52-week exercise program, the Total Training Experience.2020-11-0358 min
PT Profit PodcastHow to Build Mental Resilience for Athletes and CoachesDr. Lisa Lewis is a licensed psychologist with a passion for strength training and fitness. Lisa specializes in working with athletes, athletically minded and achievement oriented clients who come to her practice to pursue a personal goal or enhance motivation to pursue goals. She also provides workshops and consultations for personal trainers and strength coaches, both for their own professional development, and to enhance their communication and motivational skills with their clientele. Lisa earned her doctorate in Counseling Psychology with a specialization in Sport Psychology at Boston University, and her doctoral research focused on exercise motivation. She...2020-10-2956 min
PT Profit PodcastHow to Find Personal Training Clients OnlineThis is a top question I get asked by so many of my clients, and so I thought it would be a wonderful topic to dive into. Join me as I discuss eight strategies you can utilize to find your ideal client online. You don’t have to have a huge following on social media to be able to find clients. What you do have to have is a willingness to put in some time and effort...and you’ll be surprised how quickly it will change. I also include an entire post that y...2020-10-2731 min
PT Profit PodcastBrick and Mortar Business In the Time of CovidOn today’s episode, I was delighted to talk to Michael Keeler about what it takes to build a successful community for a brick and mortar business, from both an employee and client standpoint and how that has been critical for business in the time of Covid. Michael’s unique approach combines his hands-on experience as a business founder and CEO with expert coaching and consulting skills to help entrepreneurs reach their goals faster and with less stress. Mark Fisher Fitness has been featured in Forbes, the New York Times, The Huffington Post, and The Wall Street Journal, for maki...2020-10-2058 min
PT Profit Podcast“Best Of” Series - Raise the Fitness Industry Standard with Compound PerformanceIn this installment of our “Best Of” Series, we look back THIRTY episodes to one of our most popular of the PT Profit podcast, Episode 6 with Compound Performance gurus Kyle Dobbs and Matt Domney, who share their thoughts on using critical thinking and communication to raise the standards of individual training programs and best serve your clients. You'll hear us discuss:How the language you use to train your clients can be applied to any demographic and fitness level in the most efficient way possibleWays to use your environment to give conte...2020-10-1549 min
PT Profit PodcastBeginner's Luck ExplainedIn today’s episode, I wanted to share my thoughts on what many call “Beginner’s Luck” - that magical phrase that we often use when we see another person’s success who is starting out in their marketing journey...and maybe uttered more often during a time when we are struggling with feelings of Imposter Syndrome and comparing ourselves to others. One important thing to realize is that there are some actual reasons why Beginner’s Luck is a thing, but also our approach to how we’re presenting ourselves, our services, and how we are reacting to the successes...2020-10-1318 min
PT Profit PodcastHow Macros Retired Her Husband from CorporateToday we got to speak with Eve Guzman, the founder of the Macro Mentorship Program, the unique macro nutrition + business coaching course. Eve turns health coaches and nutritionists into macro experts, increases their re-sign rates, builds their confidence with nutrition coaching, streamlines their client management systems while scaling their businesses. She is an internationally-acclaimed nutritionist, business coach, public speaker, and PEOPLE Magazine 'Half Their Size' ambassador. She is the creator of the G-Transformation Academy, which aims to help women ditch fad diets, lose weight, and eat real food without being restricted. She has personally lost more than 150 pounds through...2020-10-0843 min
PT Profit PodcastHow to Build Your Model Based On An AssessmentToday was a fantastic deep dive into the fundamentals of using the assessment in process, business, and buy-in and get tangible results that will get the client what they want. I spoke with Alex Effer, an Exercise Physiologist and Strength and Conditioning Coach with training in Postural Restoration Institute and Dynamic Neuromuscular Stabilization based out of Toronto, Canada. Having worked with and presented for clients ranging from professional and semi-professional athletes to executives to those suffering from chronic diseases, Alex is sought after for his knowledge by fitness and rehabilitation professionals who want to develop a c...2020-10-011h 11PT Profit PodcastIncreasing Performance and HealthFor today’s episode, I was so excited to talk with Greg Hawthorne Jr. who is a Certified Athletic Trainer who spent nearly a decade working with elite-level athletics. He has worked for the Carolina Panthers, Florida State University, the Jacksonville Jaguars, the Detroit Lions, the Rhein Fire in Dusseldorf, Germany, and both Michigan State University and The University of Michigan Athletics. He has implemented Human Performance programs with great success in a variety of populations, ranging from high caliber athletes to the geriatric population. Greg talks to us today about his hunger for knowledge and the need to us...2020-09-241h 03
PT Profit Podcast"Best Of" Series - Imposter Syndrome 2.0In this episode from our “Best Of” Series, we take a deeper dive into Episode 5 discussing several techniques to work through Imposter Syndrome so that you can stop sabotaging yourself and start growing a thriving fitness business either in person or online. I add additional commentary using recent examples with my own business and experiences of Imposter Syndrome to really hit home the fact that it happens to all of us; it can occur no matter how successful you are, and it’s okay as long as you push through it. I help show you how. In this...2020-09-2253 minPT Profit PodcastYour Role with Pain As A Personal TrainerToday we got to talk to coach, educator, speaker, and blogger Lucy Hendricks who not only takes a holistic approach to personal training but is known for her ability to take complicated topics and making them digestible for fitness and rehab professionals. She helps coaches who have clients that have been hindered by movement limitations get back to what they love whether it’s a competitive sport, general strength training, or living a life without pain.In this episode, you’ll learn about:The power of letting clients who feel hopeless due to pain...2020-09-1751 min
PT Profit PodcastThree Lessons from a Profitable LaunchToday I discuss:- Checking your ego at the door.- The Goldilocks Experience of a launch.- Being discerning about your time.Podcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimi...2020-09-1529 min
PT Profit Podcast"Best Of" Series - Optimize Information Overload for Fitness ProfessionalsFrom our “Best Of” Series, we look back at guest Dr. Michelle Boland who discusses how to optimize and implement our education inside our business while navigating available information to make the leap into owning your own business.Michelle and I talk about:How to transition into your own business by creating and using a networkWhat she learned from working with Hockey players.Why her remote clients are often her favoriteMichelle Boland TrainingDr. Boland’s IGDr. Boland’s Exercise...2020-09-1033 min
PT Profit PodcastHow to Build Your BrandWhile working in the graphic design corporate world and eventually becoming a personal trainer as well, Jennifer Dmuchowski discovered her new passion for her life through the combination of design and fitness. Over the last four years Jennifer helped create a boutique fitness gym from the brand and marketing side to the fitness development and training aspect which eventually led her to take the leap and go out on her own creating her own business. Covering topics from building your brand to social media development, Jennifer’s goal is to empower fitness professionals to learn how to create their ow...2020-09-0844 min
PT Profit Podcast“Best Of” Series - How to Simplify Complex Training ConceptsIn our “Best Of” the PT Profit Podcast we look back at guest Katie St. Clair, who shares some essential components of training and mindset for both trainers and clinicians that will simplify the process regardless of whether you’re starting at the beginning or growing an established business. In this episode, you’ll hear:How to find a balance when you find yourself experiencing “The Coach's Curse” so you don’t self-sabotage Keys to boosting your self-confidence regardless of your experience or if you are jumping back in the game again after time away o...2020-09-031h 00
PT Profit PodcastYour Six Figure Launch PlanIn this episode, I’m sharing with you one of the most popular training installments of my recent PT Profit Formula Challenge - Day 4. We’re taking the concepts of Content Creation That Converts that I went over in Episode 23 and utilizing them with a specific methodology to set up your launch plan to be a success. You can literally start using these methods NOW to not only draw your ideal client but create your call to action.Takeaways:The 3 phases of time frames you need to knowExplore 5 examples of specific type...2020-09-0135 min
PT Profit PodcastHow To Manage Training When Your Client is in PainIn today’s episode rehab specialist Shaun Astorga talks to us about a life-changing moment in his life that led to his career transforming people’s lives by employing different techniques than many traditional physical therapy models to train everyone who has suffered from injuries and pain, with a client list including professional Major League athletes. You can learn ideas to help your clients gain physical freedom and enjoy an active lifestyle regardless of their fitness level.Takeaways:How to create client buy-in for training when they have fear regarding their injuryWays...2020-08-2754 min
PT Profit PodcastHow to Create Content for Your ClientIn this episode,we’re talking about what type of content you can create TODAY to start attracting and connecting with your ideal client. I’m sharing with you one of the most popular training installments of last week’s free PT Profit Formula Challenge - Day 3. I talk about:The five essential types of content for you to useThe proven formula for putting those content types into actionTips for navigating communication with your ideal client on social mediaPodcast Review + Bonus OfferIf you...2020-08-2556 min
PT Profit PodcastHow to Assess and Train Your ClientI had an amazing conversation with Chris Kelly about assessing movement and increasing performance for clients whether they are general population or professional athletes and tools that you can implement today to become an even better coach for your clients. Having been a competitive athlete whose life was impacted by injury and recovery, he specializes in working with people using specific strength training exercises and nutrition to help maintain and improve a better quality of life.Some essential takeaways:The difference between an education and implementing an educationWays to deal with cli...2020-08-2051 min
PT Profit PodcastThe Three Missing Ingredients for Your Successful BusinessIn today’s short and sweet episode, I dive right into some of the main topics of my 5-Day PT Profit Formula Challenge that launched this week, which are the achilles heel of most coaches trying to start their business. That said, once identified and acted upon, these three ingredients will literally make the difference between being a smart and struggling coach...and a smart and successful coach.Takeaways:Identifying the promise of the transformation that you want to provideHow to position your messaging for the best possible outcomeWhat is t...2020-08-1817 min
PT Profit PodcastHow to Create Building Muscle Buy In from Female ClientsIn this episode, Candace talks to us about her odyssey from weightlifting newbie to physique competitor to personal trainer and business owner while addressing an issue that many trainers find in their business: helping their female clients push past their fear of building muscle and the ideology that only extreme calorie deficit and cardio will get them the results they need. In this episode, you’ll hear:Why being able to speak to certain experiences in your own fitness journey can be the bridge between your client and training adherenceHow to adj...2020-08-1344 min
PT Profit PodcastHow to Use Storytelling In BusinessKatie Soy is an Amazon bestselling author, consultant and story wizard who helps businesses unleash the power of personal story in branding. She helps identify signature origin and vision stories and blend those into branding to stand out, disrupt industry norms and narratives, and increase sales by effortlessly reaching ideal clients. Discovering and creating high-level strategy on telling personal stories in business is at the heart of her magic. A Transformational Coach for Jim Fortin and Scripting Coach for Brandon Lucero, Katie shares with us today how we can use our OWN story and experiences very powerfully in our...2020-08-1149 min
PT Profit PodcastThe Truth About Core TrainingIn today’s episode, Jill Zimmerman talks to us about bridging the gap between traditional medicine and fitness with a focus on integrating the core with the entire system’s movement for everybody and ANY body - clients and fellow trainers alike.In this episode you’ll hear:The truth about what core training really is and its functional application to everyone’s unique bodyHow Diastasis affects both men and women, how to repair it, and the myths that keep clients from getting treatment they needWhat many coaches miss when usi...2020-08-0651 minPT Profit PodcastOptimizing and Monetizing FacebookOn today’s episode award-winning social media content creator Desiree Martinez talks to us about how to optimize and monetize Facebook as well as different strategies for utilizing various social media platforms to find what works best for marketing yourself and your business.In this episode, you’ll learn:What types of media work best for Facebook and how to post them effectivelyCrucial advice on formatting your video on Facebook, Instagram and other social media platformsWhat makes Tik-Tok different and when to use itDesiree’s websit...2020-08-0449 min
PT Profit PodcastHow To Prioritize Your Fitness as a Manager & OwnerIn this episode, I got to talk with veteran coach and trainer Mike Ricchio, business owner and Continuing Education speaker for the Northwestern Healthcare System. We had an incredibly important conversation about a myriad of industry topics: particularly practicing what we preach to our clients by prioritizing our own health as fitness professionals and why how one looks is by no means a measure of one’s health.In this episode, you’ll hear:Why ‘burnout” happens so often in the fitness industry and how to turn that aroundWhy you should get your c...2020-07-301h 10
PT Profit PodcastThe Real Reason Why Your Coaching, Products, and Services Aren’t SellingIf you’re like most trainers, it’s very easy to get into the trap of believing that the reason why your services may not be selling is because your price is too expensive. However, the real underlying issue has to do more with the way you communicate the offer of the transformation that your goods and services will do for your client. Price is only one component of your offer. In this episode, you’ll learn:How to craft a promise you can make to your clientsHow to overcome insecurities in your...2020-07-2820 min
PT Profit PodcastHow to Use Rowing In Your Fitness BusinessIn this episode, Sarah Fuhrmann discusses how to take your personal training skills to the next level by incorporating rowing as part of your program for your clients, as well as the benefits of certifications and proper mindset no matter what time of your life you decide to start your own business.In this episode, you’ll hear:How to "gather your toolbox" to help you be the instructor that clients will trust with their health, safety and educationWhy rowing has become increasingly popular and ways to utilize it for your bu...2020-07-2348 minPT Profit PodcastHow to Build Personal and Business WealthIn this episode I talk with the owner of Forbes-recognized business Financially Intentional about pushing past the stigma of talking about wealth and shifting your thought process so as to create habits that will allow you to grow your business and live your life on a financially healthy foundation.In this episode, you’ll learn: Why changing your mindset about money in regards to your life can make all the differenceKey tips for those initial changes that will help you build a healthier financial lifeWhat is the very first and...2020-07-2142 minPT Profit PodcastHow to Build an All-Encompassing Wellness BrandIn this episode I had a chance to sit down with the creators of One Health in Ireland, which incorporates Pilates, Physiotherapy, Yoga and Nutrition in their wellness brand, to discuss many of the details and dynamics of creating a fitness business that covers a myriad of services - and the delicate balance it entails. In this episode, you’ll hear:How to avoid some of the most common mistakes when starting a fitness businessKey ingredients to maintaining a successful working relationship with your business partnerHow to understand the link...2020-07-1654 min
PT Profit PodcastHow to Create A Network of Physical Therapists for Personal TrainersIn this episode of PT Profit Podcast, I got a chance to talk to Paige McNerthney about bridging the gap between physical therapists and personal trainers so as to work together and bring about success for their clients.In this episode, you’ll learn:The main reasons why there is often a disparity between the two professions even though their goals are the same - and how to approach it differentlyWhy outside referrals can actually deepen your relationship with your client Ways to widen your your network so as to dev...2020-07-0953 min
PT Profit Podcast5 Habits of Successful CoachesIn this episode of PT Profit Podcast, I discuss the main habits of successful coaches that enable them to grow their business, widen their audience base and get the most out of their efforts on social media by sticking to these tried and true methods.In this episode, you’ll hear:Ways to escape your comfort zone so that you can widen your audience.How you can become the consistent element that makes the difference between a lead and a clientKeys to eliminating behavior that can cause you to backpedal an...2020-07-0723 min
PT Profit PodcastHow to Simplify Complex Training ConceptsIn this episode of PT Profit Podcast, you’ll learn from Katie St. Clair some essential components of training and mindset for both trainers and clinicians that will simplify the process regardless of whether you’re starting at the beginning or growing an established business. In this episode, you’ll hear:The most effective ways to find the root of your client’s goals and therefore increase the likelihood of program adherenceKeys to boosting your self-confidence regardless of your experience or if you are jumping back in the game again after time away o...2020-07-0256 min
PT Profit PodcastHow to Grow Your Email List with YouTubeMeredith Marsh is a total introvert with over 5 Million views on YouTube, the creator behind the VidProMom YouTube channel and blog, and founder of the Video Pursuit Society where she helps solo content creators increase their audience and income online with video content and social media.In this episode, you’ll discover:5 essential ways you can grow your business and therefore earn revenue - and do it without adsHow to create a “Save Me” series and use it to get your ideal client added to your email listWhat a “lead mag...2020-06-3046 min
PT Profit PodcastRaise the Fitness Industry Standard with Compound PerformanceIn this episode of the PT Profit podcast, you’ll learn from Kyle Dobbs and Matt Domney of Compound Performance on how using critical thinking and communication can raise the standards of individual training programs and best serve your clients.If you love this episode, you'll love the Group Mentorship program. Learn More Here.In this episode, you’ll hear:How the language you use to train your clients can be applied to any demographic and fitness level in the most efficient way possibleWays to use your environment to g...2020-06-2551 min
PT Profit PodcastHow to Overcome Imposter Syndrome and Grow Your BusinessIn this episode of the PT Profit Podcast, you’ll discover several techniques to work through Imposter Syndrome so that you can stop sabotaging yourself and start growing a thriving fitness business either in person or online. In this episode, you’ll hear: What Imposter Syndrome really is and why it’s likely holding you back from growing your business.The missing ingredient your message is likely missing which might be preventing you from scaling4 Tangible steps that you can instantly implement to help you feel and move through fear so that you...2020-06-2331 min
PT Profit PodcastBecome Your Own Health Advocate in the Current Medical SystemOn today’s episode of the PT Profit Podcast, I get the chance to speak with Aleena Kanner about stress management. Stress can affect your GI system and hormone regulation. It’s a really interesting conversation! Tune in to hear our discussion about this and more.We discuss:Aleena’s fitness background and the “stress bucket” analogy.Eastern vs. Western medicine.Digestive symptoms and how to spot them.Mindful Moves For StressAleena’s WebsiteAleena on InstagramMove Your Brain, Move Your Body Podcast...2020-06-1841 minPT Profit PodcastOptimize Information Overload for Fitness ProfessionalsWelcome back to the PT Profit podcast. Today, Dr. Michelle Boland and I discuss how others can make the most of their continuing education. Tune in to hear what Dr. Boland had learned from her clients and how navigating available information is important for independent business owners.We discussed:What she learned from working with Hockey players.Who Dr. Boland primarily works with as an independent trainer.Navigating a massive influx of information.Dr. Boland’s Exercise DatabaseMichelle Boland TrainingDr. Boland’s Ins...2020-06-1231 minPT Profit PodcastThe Power of Your Voice for Leading Classes and Growing Your BusinessIn this episode of the PT Profit podcast, I get the chance to talk to Captivate the Room host, Tracy Goodwin. We discuss the power of the voice; It’s not just what you say, it’s how you say it.Tune in to hear how your voice can affect your business.We talked about:How the subconscious affects your voice.How fitness professionals can harness Tracy’s work.Getting quantifiable proof of voice and money.Captivate the RoomTracy’s YouTube PageTracy’s Tw...2020-06-1234 minPT Profit PodcastBecoming a Better Fitness ProfessionalWelcome to the PT Profit podcast! During this inaugural episode, we dive into how fitness professionals can improve their business models and why this is a topic so close to my heart. Live the life you love without resorting to sleazy tactics! I talk about:The pressure that comes with being a solo-podcaster.Setting the tone for this podcast.What I’m bringing to the table.The lowered expectations set for mothers....and so much more!Join me on this journey. ...2020-06-1229 min