Shows
PR Matters - The Public Relations PodcastThe PR Big Break S1 E20Welcome to Series 1 Episode 20 of 'PR Matters - The Public Relations Podcast'.
This is our last episode in Series 1! Come and join us for a glass of fizz.
You've been amazing, so thank you.
We'll be back with Series 2 in September 2024, when there'll be a line-up of inspiring, ambitious and, quite frankly, magical and mystical guests, with decades of wisdom to share with you so that you can master PR & Marketing and smash those sales and performance targets.
Join host, former award-winning TV and newspaper Journalist, Beverley Walkden (Steele) as she...2024-04-0812 minPR Matters - The Public Relations PodcastThe Broadcaster And The PR S1 E19Welcome to Series 1 Episode 19 of 'PR Matters - The Public Relations Podcast'.
This is our penultimate episode in Series 1 - The Broadcast And The PR. The second series is out in September and will be even better! Make sure you follow us so you don't miss out!
ALERT: There are sound issues on this podcast but the content is so fab - I had to publish!
Phil Caplin from London-based agency, Broadcast Revolution, gives us his insights into how to pitch to TV. He takes time out of his incredibly busy schedule to...2024-03-2524 minPR Matters - The Public Relations PodcastThe Music Manager And The PR S1 E18Welcome to Series 1 Episode 18 of 'PR Matters - The Public Relations Podcast' where you'll learn all about music management and how public relations plays a central part in rocketing musical careers.
We talk to legendary music manager Natasha Maddison about her career managing and promoting American funk and soul jazz saxophonist, Maceo Parker, best known for his work with James Brown in the 1960s, Parliament-Funkadelic in the 1970s and Prince in the 2000s. Parker was a prominent soloist on many of Brown's hit recordings, and a key part of his band, playing alto, tenor and baritone saxophones.
2024-03-1811 minPR Matters - The Public Relations PodcastThe Fear of Public Speaking S1 E17Welcome to Series 1 Episode 17 of 'PR Matters - The Public Relations Podcast' where you'll learn how to master the fear of public speaking.
Glossophobia is one of the biggest phobias in the western world! But what causes it? Why are some of us more prone to this fear than others? As a PR you need nuclear levels of confidence, but many lack it. So, how do we get it?
We talk to expert transformational coach, Marcus Matthews, about the brain's ability to be 'debugged' of fears and phobias like public speaking. "We just need to...2024-03-1115 minPR Matters - The Public Relations PodcastHow To Be A Confident PR S1 E16Welcome to Series 1 EP 16 of 'PR Matters - The Public Relations Podcast.'
Do you struggle with confidence while working as a PR? Do you find it hard to talk about your work in front of your team because you're shy or nervous - yet you're in a role which requires nuclear levels of confidence? Don't worry. You're not alone. There are plenty of ways to get rid of this annoying state of mind and bring a much more calm and confident version of yourself to work each day. In this episode we're talking to clinical expert...2024-03-0421 minPR Matters - The Public Relations PodcastDo You Need PR Training? S1 E15Welcome to Series 1 EP 15 of 'PR Matters - The Public Relations Podcast.'
Do you need PR training? Come to the 'Push Your Own PR' day on Wed, March 27, 20024 in Manchester.
You'll learn how to manage your own PR. You'll learn how to attract the media and how to exploit it so that your business attracts more customers.
Steele Public Relations brings you ‘Push Your Own PR’ - an in-person training day that reveals the hidden secrets to power-up your own PR without breaking the bank, critical for SMEs and start-ups but also suit...2024-02-2610 minPR Matters - The Public Relations PodcastWhy do Businesses Need PR? S1 E13Welcome to Series 1 Episode 13 of 'PR Matters - The Public Relations Podcast' where you'll learn why it's essential for businesses to own a PR & marketing plan. What should your PR & marketing plan look like? How do you get out there and promote your business? At what stage in business should a PR & marketing plan kick-in? What should businesses avoid when they're doing their own PR? We talk to our guest, Robert Downes, of the Greater Manchester Federation of Small Businesses who advises that a PR & marketing plan is an essential part of your business planning cycle and should kick-in...2024-02-2113 minPR Matters - The Public Relations PodcastWho is the Host? S1 E14Welcome to Series 1 Episode 14 of PR Matters - The Public Relations Podcast where we learn more about the show host - Beverley Walkden (Steele).
Bev is managing director of Steele Public Relations Limited and is a former TV and print Journalist. Her clients are varied and include Government departments, universities, local authorities, and a variety of private large companies.
She is an active member of the Chartered Institute of Public Relations and was a judge for this year's CIPR PRide Awards. She was also crowned 'Best Female' in this year's Cheshire Business Awards and is...2024-02-2116 minPR Matters - The Public Relations PodcastThe Podcast Show Host S1 E14Welcome to Series 1 Episode 14 of 'PR Matters - The Public Relations Podcast' where you'll hear all about the podcast show host, former Journalist and PR expert Beverley Walkden.
Bev grew up selling and reading newspapers at her family newsagents in Chorlton, Manchester, before moving on to write for local newspapers and national news agencies and then into local television as a reporter. Bev now runs Steele Public Relations Limited and is building up a recruitment arm of the business too. PR expert Paul Patton turns the tables on Bev and interviews her off the back of listeners...2024-02-1916 minPR Matters - The Public Relations PodcastWhy Do Businesses Need PR? S1 E13Welcome to Series 1 Episode 13 of 'PR Matters - The Public Relations Podcast' where you'll learn why it's essential for businesses to own a PR & marketing plan. What should your PR & marketing plan look like? How do you get out there and promote your business? At what stage in business should a PR & marketing plan kick-in? What should businesses avoid when they're doing their own PR? We talk to our guest, Robert Downes, of the Greater Manchester Federation of Small Businesses who advises that a PR & marketing plan is an essential part of your business planning cycle and should kick-in...2024-02-1213 minPR Matters - The Public Relations PodcastThe Science Behind PR S1 E12Welcome to Series 1 Episode 12 of 'PR Matters - The Public Relations Podcast' where you'll learn all about the science of PR as it relates to human behaviour. Scientifically informed behaviour change campaigns are commonly used by the Government, local councils and the third sector, to get us to change the way we behave, to do things like improve recycling rates, or clamp down on motorists who leave car engines idling outside schools. Unlike the commercial world where we're persuade to buy the likes of Coke or Pepsi with a unique usp, this is about changing human behaviour and habits...2024-02-0515 minPR Matters - The Public Relations PodcastIs PR Creative? S1 E11Welcome to Series 1 Episode 11 of 'PR Matters - The Public Relations Podcast'. In this episode we explore whether PR can be truly creative when SME clients want instant results. Isn't it tempting to turn to tried and trusted methods? Is it only the big agencies that can afford to be super creative and risk failing? How do smaller creative agencies go about being creative with small budgets when so much is at stake for the business they are working with? We talk to James Morgan, from Chatty Duck Creative, about his creative and common sense approach to PR. Join...2024-01-3015 minPR Matters - The Public Relations PodcastThe PR and The Politician S1 E10Welcome to Series 1 Episode 10 of 'PR Matters - The Public Relations Podcast' where you'll learn all about the dynamic world of political 'spin doctors'. and their highly attuned instinct for survival - or not! We welcome seasoned political PR expert adviser, Kevin Meagher, who explains what it takes to break through in this demanding career - High risk and high stakes! Understanding how stories develop in the media is still incredibly important and how to handle them is even more important. Join your host, former award-winning TV and newspaper Journalist, Beverley Walkden (Steele).
About the host:
2024-01-2225 minPR Matters - The Public Relations PodcastHow to Write and Pitch Good PR S1 E9Welcome to Series 1 Episode 9 of 'PR Matters - The Public Relations Podcast' where you'll learn how simple it is to create and pitch great PR that Journalists will crave. Listen to the crucial steps on how to craft a press release and package it up so that a Journalist will use it in their publication - or on their TV or radio station - with the aim of reaching millions of people.
Join host, former award-winning TV and newspaper Journalist, Beverley Walkden (Steele) who chats with Sarah Stephens, luxury travel PR expert & Steele Public Relations Associate. You won't want...2024-01-1511 minPR Matters - The Public Relations PodcastHow to Handle a PR Crisis S1 E8Welcome to Series 1 Episode 8 of 'PR Matters - The Public Relations Podcast' where you'll learn how to handle a PR Crisis from one of the country's top experts, Amanda Coleman. Amanda worked as a crisis communications expert for the Police Force for many years. Listen and learn the crucial steps about what to do when a crisis breaks. Who needs to be in the room when decisions are made? Should you say 'sorry'? Why do crisis happen in the first place? Join host, former award-winning TV and newspaper Journalist, Beverley Walkden (Steele) as we go behind the scenes and...2024-01-0812 minPR Matters - The Public Relations PodcastFESTIVE SPECIAL '24 - How To Push Your Own PRA big welcome to this FESTIVE SPECIAL (2024) of 'PR Matters - The Public Relations Podcast' where you'll learn all about the art of pushing your own Public Relations. Sit back and relax and be inspired while you've got some 'you' time and learn how to become comfortable with self-promotion, critical to breaking through and achieving the success you deserve. Will 2024 be the year when you get out there and really let people know how brilliant you are? Well, if you're having any doubts at all, listen to this podcast as the perfect 15-minute antidote.
Don't miss out...2024-01-0113 minPR Matters - The Public Relations PodcastWhat is Brand Photography? S1 E7Welcome to Series 1 Episode 7 of 'PR Matters - The Public Relations Podcast' where you'll learn all about the powerful world of brand photography and how a good photo can catapult your personal brand to new heights. Meet dynamic professional, Aga Mortlock, who sets out on her photographic commissions to 'see into the souls' of her clients because that's where the beauty lies. 'Everyone can be beautiful,' says Aga, who just needs a fleeting sight of your soul to capture the beauty within or 'that sparkle in the eye'. Join host, former award-winning TV and newspaper Journalist, Beverley Walkden...2023-12-1814 minPR Matters - The Public Relations PodcastWhy You Should Self Publish S1 E6Welcome to Series 1 Episode 6 of podcast 'PR Matters - The Public Relations Podcast' where you'll learn all about the world of self-publishing and how a book can be your ultimate business card. Could you write a best seller? We've all got a book inside us apparently, and now you can get your story out there to the world and enjoy automated income from it. Join host, former award-winning TV and newspaper Journalist, Beverley Walkden, who talks to self-publishing expert and business woman, Sam Pearce, from Swatt Books, about her journey as a writer and a publisher and how she...2023-11-2716 minPR Matters - The Public Relations PodcastThe PR and The Journalist S1 E5Welcome to Series 1 Episode 5 of podcast 'PR Matters - The Public Relations Podcast' where you'll learn all about the dynamics between the Journalist and the PR professional. How do these two professionals work together in the media industry? How do you launch your story to the mass media and trust it will be treated fairly? Join host, former award-winning TV and newspaper Journalist, Beverley Walkden, who talks to PR gurus, Paul Patton and Roz Hughes, as they delve behind the scenes of the mysterious world of the mainstream media and show us how to manage it.
About...2023-11-2710 minPR Matters - The Public Relations PodcastPR Strategies S1 E4Welcome to Series 1 Episode 4 of podcast 'PR Matters - The Public Relations Podcast' where you'll hear why every reputable organisation needs to create and own an effective communications strategy. It's all about generating ideas for maximising your profile and making sure those ideas are executed at the right time and in the right place. But how do you start to put a strategic plan together? Join host, former award-winning TV and newspaper Journalist, Beverley Walkden, who talks to PR guru, Paul Patton, as they delve into the impact of good PR plans and strategies and how they can help...2023-11-2615 minPR Matters - The Public Relations PodcastPR Disasters S1 E3Welcome to Series 1 Episode 3 of podcast 'PR Matters - The Public Relations Podcast'.
Dive into the world of PR disasters with host Beverley Walkden, and special guest, PR guru, Paul Patton, in this gripping episode.
Uncover the anatomy of a PR disaster, learn essential management strategies, and gain valuable insights on prevention.
As former award-winning TV and newspaper journalist Beverley Walkden leads the way.
Join us for expert thoughts and opinions on navigating and avoiding the pitfalls of public relations disasters.
About the host:
Your host, Beverley Walkden, is...2023-11-0914 minPR Matters - The Public Relations PodcastArtificial Intelligence S1 E2Welcome to Series 1 Episode 2 of podcast 'PR Matters - The Public Relations Podcast' where you'll explore the intersection of AI and Public Relations. Join host, former award-winning TV and newspaper Journalist, Beverley Walkden, who talks to PR guru, Paul Patton, and the award-winning Ethical Team PR Consultancy head honcho, Iain Patton, as they delve into the impact of AI, including discussions on tools like GPT. Is it a business boon or a harbinger of humanity's decline? Tune in for insights, expert opinions, and a guide to leveraging AI writing tools in just 15 minutes!
About...2023-11-0914 minPR Matters - The Public Relations PodcastWhat is PR? S1 E1Welcome to Series 1 of our podcast, where we kick things off with Episode 1, 'What is PR?'. In this series, we're going back to basics to explore the essential foundations of the public relations world.
Our esteemed guest for this episode is none other than Paul Patton, a renowned PR consultant and Associate at Steele Public Relations and Recruitment. With a successful track record of running a PR agency in the vibrant city of Manchester, Paul brings a wealth of expertise to the conversation.
Your host, Beverley Walkden, is a seasoned professional herself. As a former award winning TV...2023-11-0613 min