Shows
Spark & Ignite Your MarketingADHD Entrepreneurs: Thrive Without Feeling Broken | Cindy BakerSend us a textWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In this episode, I’m joined by ADHD coach and speaker Cindy Baker, who shares her journey from educator to entrepreneur and how her ADHD diagnosis became the catalyst for building a purpose-driven business. We t...2025-07-2239 min
Spark & Ignite Your MarketingCreating Calm in a Chaotic Industry | Alexandra Baca - Part 1Send us a textReal estate may look like showings and closings, but the real magic happens behind the scenes. In this episode, Beverly welcomes Alexandra Baca, founder of Rise Transactions, to uncover how she turned administrative mastery into a thriving business supporting top-tier agents. From military life and motherhood to mentoring a team of moms and building a referral-based empire, Alex shares how heart, hustle, and human connection can’t be replaced by automation. Three Key Topics Discussed:From Educator to Entrepreneur: Owning the Pivot: Alex shares her unconventional jou...2025-07-1530 min
Spark & Ignite Your MarketingHealing Through Entrepreneurship: How Music Fuels Purpose | Tara Jenkins - Part 1Send us a textWhat happens when your personal story becomes the heartbeat of your business? In this episode, Beverly chats with Tara Jenkins, board-certified music therapist and founder of Harmony in Dementia, about building a business that’s as healing for the entrepreneur as it is for the clients they serve. From the power of music in dementia care to managing chronic health challenges while running a solo practice, Tara’s story is an inspiring look at how to lead with passion, adaptability, and purpose, especially when life gets messy.Three Key Topics Disc...2025-07-0130 min
Spark & Ignite Your MarketingPurpose-Driven Operations: Build A Business That Works | ShaNae Walker - Part 1Send us a textIn this episode of Spark & Ignite Your Marketing, Beverly sits down with ShaNae Walker, operations strategist and founder of The Silent Partner, to explore how Christian women entrepreneurs can grow their businesses with purpose, clarity, and systems that serve both their faith and their families. From battling burnout to building out the 4 P’s: Purpose, Perception, Productivity, and People, this conversation dives deep into what it really takes to run a profitable business without losing yourself. It’s faith-fueled, systems-savvy, and packed with truth bombs every mission-driven entrepreneur needs to hear.Th...2025-06-1732 min
Marketing Mastery: Attract, Convert & GrowBuilding Brand Trust with Beverly Cornell: The Surprising Power of Social ProofBuilding trust with your target audience is crucial for the long-term success of your brand... But what makes people trust your brand in the first place?Join Lisa Urbanski as she delves into the importance of social proof and testimonials in marketing in an enlightening conversation with guest Beverly Cornell. They explore how social proof can foster trust and desirability for products and services, with Beverly sharing her firsthand experience leveraging social proof in her business and the significant value of testimonials for service-based companies.Discover effective strategies for collecting...2025-06-1646 min
Spark & Ignite Your MarketingOverwhelmed To Aligned: Simplify Your Brand | Beverly Cornell - Part 1Send us a textWhat if confidence in business isn’t about doing more but getting clear on who you are, what you stand for, and who you’re here to serve? In this powerful Season 5 premiere, Beverly shares how clarity becomes your secret weapon, simplifying decisions, aligning your message, and unlocking a magnetic confidence that feels natural and true. This is Part 1 of a special 3-part series designed to help you gain confidence and step boldly into visibility. Tune in for fresh insights, relatable stories (including a little Wizard of Oz magic), and your first action step...2025-06-1006 min
Spark & Ignite Your MarketingAwaken Your Brand Magic | Beverly Cornell - Part 3Send us a textCheck out Part 1 and Part 2 of the mini series!In the final part of the Awakening Your Brand Magic series, Beverly Cornell walks you through the amplification stage: the moment when your brand stops hiding and starts shining. It’s time to turn your activated brand into a visible force, one that is magnetic, intentional, and fully aligned with who you are. In this episode, Beverly shares how to grow your brand in a way that doesn’t feel loud, salesy, or exhausting, but instead feels like you: genuine, consistent, and impa...2025-06-0312 minMarketing Mastery: Attract, Convert & GrowWhat Makes Strong Brand Identity So POWERFUL?Want to know the secret to building a loyal customer base and standing out in a crowded market? It all starts with a strong brand identity! Join host Lisa Urbanski and special guest Beverly Cornell in this enlightening episode as they dive deep into the essentiality of brand clarity and consistency in the ever-evolving digital landscape. We'll dive into what makes a brand identity so powerful and how it can help you establish a lasting connection with your audience. From consistency and authenticity to storytelling and emotional connection, we'll explore the key elements that make a...2025-05-291h 03Marketing Mastery: Attract, Convert & GrowAre You Ready to Make REAL Connections in Business?In today's fast-paced business world, making authentic connections can set you apart from the competition. Join host Lisa Urbanski in a captivating conversation with guest Beverly Cornell as they delve into the realm of authentic branding and emotional storytelling for heart-centered entrepreneurs. We dive deep into the art of building real relationships that foster trust, collaboration, and mutual growth. Discover key strategies to enhance your networking skills, engage meaningfully with others, and create lasting partnerships. Whether you're an entrepreneur, a seasoned professional, or just starting out, this episode will equip you with the tools needed to...2025-05-161h 08
Spark & Ignite Your MarketingThe Burnout-Free Massage Business Model | Amber Briggle - Part 1Send us a textIn Part 1 of this inspiring interview, Beverly sits down with Amber Briggle, founder of Soma Massage Therapy, to explore how a side hustle born out of necessity became a million-dollar business that's changing the massage industry. Amber shares her unconventional start, the mission-driven values behind Soma’s no-tip and no-membership model, and what it means to scale with integrity and heart. This episode is a masterclass in resilience, reinvention, and trusting your gut.Three Key Topics Discussed:Reinventing Your Career from Scratch: Amber shares how she we...2025-05-0633 min
Spark & Ignite Your MarketingHow to Build a Career You Actually Love | Stephen ShorttSend us a textIn this powerful episode of Spark & Ignite Your Marketing, Beverly sits down with Stephen Shortt, a career and talent strategist who’s helped tens of thousands of people find fulfilling, purpose-driven careers. From growing up in a family business to designing a global career matching system, Stephen shares his unique IDEAL framework for discovering the work you’re meant to do and why career clarity matters more than ever for individuals and businesses. Whether you’re struggling to attract the right talent, feeling misaligned in your path, or ready to rediscover your “...2025-04-2246 min
Spark & Ignite Your MarketingMarketing Lessons from the Symphony | Robert Emery - Part 2Send us a textListen to Part 1 here!In Part 2, Beverly and Robert explore deeper topics. Robert opens up about challenges he faced, like ageism and financial instability in music, and how he developed unshakable confidence in his craft and pricing. He shares powerful insights on negotiation, brand alignment, and the emotional intelligence it takes to be both a world-class conductor and entrepreneur.Three Key Topics Discussed:Overcoming Ageism & Financial Fear: Robert talks about leading 80-person orchestras at age 20, and the resilience...2025-04-1528 min
What does it take to build a successful BPO company? How successful are you with your agents?Host Beverly Cornell sits down with Richard Blank. Spark and Ignite Your Marketing Podcast.In this enchanting episode of Spark and Ignite Your Marketing, host Beverly Cornell sits down with Richard Blank, CEO of Costa Rica’s Call Center. Richard’s story is one of bold moves and building a business that thrives on empathy, gamification, and yes—pinball machines. Richard shares his secrets to igniting employee engagement and delivering exceptional customer experiences. Tune in to discover how culture, connection, and a little magic can transform your business. A Call Center Success Story with Richard BlankDid you know that call centers in Costa Rica are gaining attention worldwide? In this e...2025-04-0834 min
Podcast guest appearances. Richard Blank Costa Rica's Call CenterSpark and Ignite Your Marketing Podcast. Host Beverly Cornell sits down with Richard BlankIn this enchanting episode of Spark and Ignite Your Marketing, host Beverly Cornell sits down with Richard Blank, CEO of Costa Rica’s Call Center. Richard’s story is one of bold moves and building a business that thrives on empathy, gamification, and yes—pinball machines. Richard shares his secrets to igniting employee engagement and delivering exceptional customer experiences. Tune in to discover how culture, connection, and a little magic can transform your business. A Call Center Success Story with Richard BlankDid you know that call centers in Costa Rica are gainin...2025-04-0834 min
Spark & Ignite Your MarketingMarketing Lessons from the Symphony | Robert Emery - Part 1Send us a textAward-winning conductor, pianist, and entrepreneur Robert Emery joins Beverly as they talk about the world of music, creativity, and marketing. From performing with the Ukraine Philharmonic to working with legendary film scores, Robert shares how classical music—and bold branding—can move people in unexpected ways. Discover how early curiosity, storytelling, and purpose fueled Robert’s career, and how marketers can learn to orchestrate unforgettable experiences too.Three Key Topics Discussed:Music as a Memory Anchor: Robert and Beverly explore how music connects us to emotions, memori...2025-04-0826 min
Spark & Ignite Your MarketingAwaken Your Brand Magic | Beverly Cornell - Part 2Send us a textCheck out Part 1 of the mini-series here!In part two of the Awakening Your Brand Magic mini-series, Beverly Cornell dives into the next step: activation. If you've sparked clarity around your brand, now it's time to breathe life into it. This episode covers how to align your values, visuals, message, and systems to create a brand that feels like you—bold, unapologetic, and magnetic. Ready to activate your brand magic? Let’s dig in and turn your brand into the living, breathing experience it was meant to be.Thre...2025-04-0410 min
Spark & Ignite Your MarketingTurning Health & Wellness into a Thriving Business | Gina PaulhusSend us a textWhat if a single decision could change the course of your business? In this episode of Spark and Ignite Your Marketing, host Beverly Cornell sits down with Gina Paulus, the CEO of Genuine Essiac, to discuss how she turned her passion for holistic health into a thriving business. From humble beginnings in personal training to building a viral wellness brand, Gina shares her journey of resilience, smart marketing, and customer care that sets her business apart. Tune in to hear how she overcame challenges, navigated major business shifts, and awakened her brand magic.2025-04-0137 min
Spark & Ignite Your MarketingFreelancers, You’re Not Alone: How Collaboration Sparks Success | Nadia SaysSend us a textAre you a freelancer struggling to find consistent work, feel isolated, or wonder how to scale without sacrificing independence? In this episode of Spark & Ignite Your Marketing, host Beverly Cornell sits down with Nadia Says, founder of Your Mom’s Agency, a creative collective helping freelancers thrive. For over 12 years, Nadia has been revolutionizing the way independent artists and creatives collaborate, helping them gain recognition, secure high-paying gigs, and navigate the challenges of self-employment. Tune in now to learn how creatives can build thriving careers through collaboration while staying independent.Th...2025-03-2536 min
Spark & Ignite Your MarketingDare to be Wickedly Branded | Beverly CornellSend us a textHave you ever felt like your brand doesn’t fully capture your magic? Like you’re hiding behind something that works but doesn’t wow? In this episode of Spark and Ignite Your Marketing, Beverly shares the powerful story behind rebranding from BC & Associates Marketing to Wickedly Branded—a transformation that changed everything. If you’re struggling with feeling aligned in your brand, this episode is your sign to step boldly into the business you were meant to build. Tune in for insights, inspiration, and the confidence to embrace your unique brilliance!Three...2025-03-1807 min
Marketing Mastery: Attract, Convert & GrowHow to Build Confidence & Make Your Brand Unforgettable!Struggling to Put Yourself Out There? Here’s How to Show Up Like a Boss.Let’s be real—visibility is EVERYTHING. But if you’re too afraid to step into the spotlight, you’re holding your brand (and yourself) back. In this high-energy episode, Stacey Chillemi sits down with brand powerhouse Beverly Cornell to break down exactly how to build unshakable confidence, own your brand, and show up like the unicorn you were meant to be. No more playing small. No more second-guessing. It’s time to step up and be seen.2025-03-1134 min
Spark & Ignite Your MarketingFrom CPA to CEO: How Marc Sauer Built a Brand by Solving a Real Problem | Marc SauerSend us a textDid you know that nearly 50% of product-based businesses fail within their first five years? The key to survival isn’t just competing; it’s innovating and telling a story that sets you apart. In this episode of Spark and Ignite Your Marketing, host Beverly Cornell sits down with entrepreneur Marc Sauer, founder of Urban August and International Tie. Marc shares his journey from CPA to business owner, how he turned a personal problem into a thriving brand, and his strategies for battling knockoffs and standing out in a crowded market. If you’re lookin...2025-03-1128 min
Spark & Ignite Your MarketingCreating Magic in Business: The Power of Experiential Marketing | Jessica SkopSend us a textIn this episode of Spark and Ignite Your Marketing, we dive deep into the enchanting world of experiential business with Jessica Skop, founder of Serendipity Wellness Spa. From an unexpected spark that led her into the spa industry to rebuilding after a devastating fire, Jessica shares how she turned obstacles into opportunities and created a brand experience like no other. Listen in as we explore how to transform a business into an immersive, unforgettable journey that keeps customers coming back for more. If you're looking to awaken your brand magic, you won’t wa...2025-03-0439 min
Spark & Ignite Your MarketingYour Money, Your Future: A Financial Expert’s Guide to Building Wealth | Kimsey HollifieldSend us a textFinancial security is more than just numbers; it's about confidence, clarity, and taking control of your future. In this episode of Spark and Ignite Your Marketing, host Beverly Cornell sits down with Kimsey Hollifield, founder of Hollifield Financial Group, to uncover the journey from uncertainty to success. Kimsey shares how he built a financial business from the ground up, the power of storytelling in marketing, and why personal connections matter more than ever in business. Whether you're an entrepreneur looking to scale or someone planning for financial freedom, this episode is packed with...2025-02-2528 min
Spark & Ignite Your MarketingAutomate Your Way to Success: How to Reclaim Time and Scale Your Business | Grant HushekSend us a textIn this episode of Spark and Ignite Your Marketing, we sit down with Grant Hushek, founder of GrantBot, to talk about no-code automation and how service-based businesses can free themselves from busywork. Grant shares his inspiring journey from engineering to entrepreneurship, the importance of persistence, and how automation can give small businesses a competitive edge. Tune in to discover how to streamline your operations, increase efficiency, and get back to what truly lights you up!Three Key Topics Discussed:Why Automation is a Game Changer for Entrepreneurs: 2025-02-1835 min
Spark & Ignite Your MarketingAwaken Your Brand Magic | Beverly Cornell - Part 1Send us a textFeeling stuck in your brand? You’re not alone. In this solo episode, Beverly Cornell shares how to awaken your brand magic with clarity, confidence, and consistency. Learn the simple yet powerful steps to realign your brand so it finally feels like you. No more spinning your wheels or second-guessing your message. This is the reset your business has been waiting for.Three Key Topics Discussed:The Truth Behind “Doing It All”: Beverly opens up about how saying yes to everything nearly cost her the clarity she no...2025-02-1708 min
Spark & Ignite Your Marketing13 Years of Brand Magic: Lessons from Growth, Gratitude, and Purpose | Beverly CornellSend us a textWelcome to a very special episode of Spark: Ignite Your Marketing Podcast! Today, we celebrate 13 incredible years of BC Associates Marketing, a journey that began as a solo freelancing adventure and has grown into a thriving purpose-driven agency. Along the way, Beverly shares stories of lessons learned—like the importance of saying “no” to clients who don’t align with your values and how embracing collaboration elevated her team and her brand.This episode is a reflection on growth, resilience, and the magic of building a brand that feels true to i...2025-02-1311 min
Spark & Ignite Your MarketingPurposeful Giving: Align Your Business with the Magic of Cause Marketing | Beverly CornellSend us a textReady to make your brand’s giving efforts more impactful? 💡 In this episode of Spark and Ignite Your Marketing, host Beverly Cornell unpacks the magic of cause marketing with intention.Key Takeaways:Intentionality is EverythingCause marketing isn’t just about following trends or making donations. It’s about aligning your giving efforts with your brand’s core values and mission. When your chosen cause reflects what your business stands for, it builds authenticity and creates deeper connections with your audience.There’s M...2025-02-1312 min
Spark & Ignite Your MarketingGratitude in Business: 5 Ways to Show Appreciation This Thanksgiving | Beverly CornellSend us a textThanksgiving isn’t just a holiday—it’s a perfect moment to embrace gratitude as a year-round business practice. In this episode of Spark & Ignite Your Marketing, Beverly Cornell shares how showing appreciation can transform relationships with clients, teams, and communities. From handwritten thank-you notes to celebrating client wins and giving back, these simple yet powerful steps can make a lasting impact.Tune in for tips, inspiration, and actionable ideas to spark gratitude and ignite your business growth this season!Key Topics:1. Gratitude Builds Stronger Connections: Simple...2025-02-1309 min
Spark & Ignite Your MarketingFrom Words to Growth: The Impactful Magic of Testimonials | Beverly CornellSend us a textMake testimonials work for you in this Spark & Ignite Your Marketing episode! Beverly Cornell explains the true impact of social proof, showing how powerful testimonials can be for service-based businesses looking to build trust, attract clients, and grow with confidence. Whether you're just starting out or scaling up, you'll find actionable tips to seamlessly integrate customer reviews across websites, social media, emails, and in-person interactions. Tune in to learn how to create and share testimonials that drive results and help you stand out in a noisy digital world. Key Topics:2025-02-1310 min
Spark & Ignite Your MarketingHow Service-Based Businesses Can Make Black Friday a Success | Beverly CornellSend us a textBlack Friday isn’t just for retail—service-based businesses can join the action too! In this episode of Spark & Ignite Your Marketing, Beverly Cornell shares powerful tips to help service-oriented businesses create irresistible Black Friday offers. There's a lot to consider, from percentage-based discounts and bundling services to non-sales promotions like exclusive content.Remember to grab the FREE resource to help you define your Black Friday offer—without the overwhelm. Read Our Blogs: Next Level Small Business Marketing Blog - BC & Associates Market...2025-02-1308 min