Shows
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 1: Turn Fear Into Flow: The Power of Brand Storytelling | Cathlyn MelvinSend us a textWelcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In this powerful episode, Beverly sits down with TEDx coach and copywriter Cathlyn Melvin to explore the truth behind becoming visible, owning your message, and crafting what she ca...
2025-12-0937 min
Marketing Mastery: Attract, Convert & GrowWomen in Business: Drop the “Should Suitcase” and Build a Sustainable BrandIf your business is growing but you feel more exhausted than excited, this episode will help you put down the “should suitcase” that’s weighing you and your brand down.Host Lisa Urbanski sits down with brand strategist Beverly Cornell to talk about the invisible “shoulds” women in business carry: saying yes to misaligned clients, undercharging, over-delivering, and running a calendar that never seems to have room for you.In this episode, you’ll learn how to: ✨ Spot the “shoulds” running your business decisions (and your schedule)✨ Turn...
2025-12-0550 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 2: Brand Activation That Ignites Momentum | Beverly CornellSend us a textWelcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.Halfway through Season 6 of the podcast, we tackle one of the biggest reasons entrepreneurs stall: getting stuck in “almost there” mode. Your brand might be close, but if it feels off, i...
2025-11-2506 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedAutomate with Soul: Systems, Spirituality, and Sustainable Success | Sue PatsSend us a textWelcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I’m your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.From surviving a year bedridden to creating a 14-day business launch system, Sue Pats shares how faith, alignment, and automation helped her rebuild both her life and her...
2025-11-1136 minMarketing Mastery: Attract, Convert & GrowWhat Are Flying Monkeys Doing To Your BRAND?Are “flying monkeys” — doubt, comparison, perfectionism — secretly wrecking your brand before it even takes off? 🐒✨ In this convo, host Lisa Urbanski and branding strategist Beverly Cornell (Wickedly Branded) break down the sneaky mindset blocks that show up right when you’re about to rebrand, launch, or be more visible.You’ll learn:what “flying monkeys” look like for entrepreneurshow Beverly rebranded even while scareda simple way to take action when you don’t feel readywhy authentic stories attract better clientshow to keep showing up even with imposter syndromeBecome a supporter of this podcast: https...
2025-11-1138 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 2: From Idea to Impact: Finding Purpose in Every Innovation | Téa PhillipsSend us a textListen to Part 1 here!Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In Part 2 of her inspiring story, Téa Phillips, founder of ATS Innovations and creator of the MetaFlex Glove, shares how she built a pur...
2025-10-2331 minMarketing Mastery: Attract, Convert & GrowBranding vs. Marketing: What Actually WorksBranding vs marketing, brand clarity, small business growth. Learn the simple difference that changes everything—so you stop hustling and start converting. If you’ve ever hustled to post daily, DIY’d your website, or bought a course that gave you a short-term bump but left you right back in overwhelm—this episode is for you.Stop posting more. Start getting clear—so the right clients find you faster. My guest today knows exactly what it’s like to feel overwhelmed by marketing and confused by branding. Beverly Cornell, founder of Wickedly Branded and often called the fairy go...
2025-10-2340 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedChoose You First: Aligning Life, Love & Leadership | Chaya GarciaSend us a textWelcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.What if the secret to your business success has nothing to do with marketing tactics and everything to do with how deeply you love and trust yourself? In this heart-centered an...
2025-10-1440 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 1: Brand Activation That Ignites Momentum | Beverly CornellSend us a textWelcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In this season-opening episode of The Wickedly Branded : Marketing, Magic, & The Messy Middle Podcast, we discuss one of my favorite topics: brand activation. Clarity is the spark, but ac...
2025-10-0705 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 3: Overwhelmed To Aligned: Simplify Your Brand | Beverly CornellSend us a textCheck out Part 1 and Part 2!Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In the final episode of Season 5, we bring everything full circle with momentum—the game-changing ingredient that makes your brand magic unstoppable. Now that you've got clarity and...
2025-09-3007 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 1: Burn It Down: Brand Clarity After Losing Everything | Alara SageSend us a text⚠️ This episode contains sensitive topics such as explicit language; discretion is advised!Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In this powerful episode, we welcome Alara Sage, known as The Oracle of Wealth™, who shares her transformative journey from six-figur...
2025-09-2330 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 2: Books Bring Clarity: Publishing with Strategic Purpose | Ally MachateSend us a textListen to Part 1!Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In this episode, Ally Machate, founder of The Writer's Ally, shares insights on writing the right book for your business. With over 25 years in publishing, she discusses why many en...
2025-09-1832 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 1: Burnout, Bravery, Breakthrough: Finding Brand Clarity | Leila LahbabiSend us a textWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.What happens when the hustle becomes a trap instead of a path to freedom? In this episode, we welcome Leila Lahbabi, founder of Mindful Academy and author of The Billion Dollar Purpose. Leeila shares he...
2025-09-0231 minMarketing Mastery: Attract, Convert & GrowBurnout to Brand Magic: Marketing That Fits YOUR LifeIf success is costing you your sanity, this is your sign to reset, without losing momentum.Host Lisa Urbanski sits down with Beverly Cornell, brand strategist and founder of Wickedly Branded, to unpack her raw journey from corporate grinder to soul-led solopreneur.Beverly shares how unresolved trauma fueled overwork, how she rebuilt boundaries and nervous-system safety, and the simple marketing shifts that turned burnout into a magnetic, values-driven brand.In this episode, you’ll learn how to:🔍 Spot trauma-driven “hustle” patterns and stop the spiral
2025-09-0144 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 2: From Data to Dollars: Profit Strategy for Entrepreneurs | Leslie TaylorSend us a textListen to Part 1!Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In Part 2 of this powerful conversation, Leslie Taylor shares the behind-the-scenes truth of navigating entrepreneurship while managing motherhood, caregiving, breast cancer recovery, and her desire to build something meaningful. Sh...
2025-08-2122 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedOverwhelmed To Aligned: Simplify Your Brand | Beverly Cornell - Part 2Send us a textCheck out Part 1 of the mini series!Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.What if the thing that builds true brand confidence isn’t bold moves, but consistent ones? In Part 2 of our 3-part confidence series, I share why...
2025-08-1206 minMarketing Mastery: Attract, Convert & GrowAwaken, Activate, Amplify, and Automate: A Soulful Framework for Simplifying Your Marketing and Building a Magnetic BrandWhat if simplifying your marketing could spark massive growth and cut your stress in half? On this episode of The Advisor, host Lisa Urbanski sits down with branding expert Beverly Cornell to discuss how entrepreneurs can streamline their outreach, leverage strengths, and stay aligned with purpose, especially when using her 4 A's Framework.You’ll learn how to:🌱 Awaken: Reconnect with your “why” through self-reflection and authentic storytelling🚀 Activate: Craft clear, compelling messages that resonate with your ideal audience📣 Amplify: Build consistency wit...
2025-08-0649 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 2: Healing Through Entrepreneurship: How Music Fuels Purpose | Tara JenkinsSend us a textListen to part 1 here!Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In the second part of our conversation with Tara Jenkins, board-certified music therapist and founder of Harmony in Dementia, we discuss what it...
2025-07-0826 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 1: Healing Through Entrepreneurship: How Music Fuels Purpose | Tara JenkinsSend us a textWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.What happens when your personal story becomes the heartbeat of your business? In this episode, I chat with Tara Jenkins, board-certified music therapist and founder of Harmony in Dementia, about building a business that’s as...
2025-07-0130 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 2: Purpose-Driven Operations: Build A Business That Works | ShaNae WalkerSend us a textListen to part 1 here!Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In part two of this inspiring conversation with systems and strategy expert Shanae Walker, we discuss how to rebuild from burnout, set bo...
2025-06-2432 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 1: Purpose-Driven Operations: Build A Business That Works | ShaNae WalkerSend us a textWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In this episode, I sit down with ShaNae Walker, operations strategist and founder of The Silent Partner, to explore how Christian women entrepreneurs can grow their businesses with purpose, clarity, and systems that serve bo...
2025-06-1732 minMarketing Mastery: Attract, Convert & GrowBuilding Brand Trust with Beverly Cornell: The Surprising Power of Social ProofBuilding trust with your target audience is crucial for the long-term success of your brand... But what makes people trust your brand in the first place?Join Lisa Urbanski as she delves into the importance of social proof and testimonials in marketing in an enlightening conversation with guest Beverly Cornell. They explore how social proof can foster trust and desirability for products and services, with Beverly sharing her firsthand experience leveraging social proof in her business and the significant value of testimonials for service-based companies.Discover effective strategies for collecting...
2025-06-1646 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedOverwhelmed To Aligned: Simplify Your Brand | Beverly Cornell - Part 1Send us a textWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.What if confidence in business isn’t about doing more but getting clear on who you are, what you stand for, and who you’re here to serve? In this powerful Season 5 premiere, Beverly shares...
2025-06-1006 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedAwaken Your Brand Magic | Beverly Cornell - Part 3Send us a textCheck out Part 1 and Part 2 of the mini series!Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In the final part of the Awakening Your Brand Magic series, I walk you through the amplification stage: the moment when your brand st...
2025-06-0312 minMarketing Mastery: Attract, Convert & GrowWhat Makes Strong Brand Identity So POWERFUL?Want to know the secret to building a loyal customer base and standing out in a crowded market? It all starts with a strong brand identity! Join host Lisa Urbanski and special guest Beverly Cornell in this enlightening episode as they dive deep into the essentiality of brand clarity and consistency in the ever-evolving digital landscape. We'll dive into what makes a brand identity so powerful and how it can help you establish a lasting connection with your audience. From consistency and authenticity to storytelling and emotional connection, we'll explore the key elements that make a...
2025-05-291h 03
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 2: How Tapping Into Your Story Can Transform Your Business | Liz FisherSend us a textListen to part 1 here!Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In part two of our conversation with Liz Fisher, founder of Tap Into Health, we dive deep into the power of...
2025-05-2722 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 1: How Tapping Into Your Story Can Transform Your Business | Liz FisherSend us a textWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In this new episode, I’m joined by Liz Fisher, the founder of Tap Into Health, an EFT Practitioner and soon-to-be Clinical Hypnotherapist. Liz shares her personal journey from struggling with trichotillomania, pani...
2025-05-2028 minMarketing Mastery: Attract, Convert & GrowAre You Ready to Make REAL Connections in Business?In today's fast-paced business world, making authentic connections can set you apart from the competition. Join host Lisa Urbanski in a captivating conversation with guest Beverly Cornell as they delve into the realm of authentic branding and emotional storytelling for heart-centered entrepreneurs. We dive deep into the art of building real relationships that foster trust, collaboration, and mutual growth. Discover key strategies to enhance your networking skills, engage meaningfully with others, and create lasting partnerships. Whether you're an entrepreneur, a seasoned professional, or just starting out, this episode will equip you with the tools needed to...
2025-05-161h 08
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 2: The Burnout-Free Massage Business Model | Amber BriggleSend us a textListen to part 1 here!Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In Part 2 of our deep dive with Amber Briggle, we explore how she leads with heart and markets with meaning. From navigating sc...
2025-05-1329 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 1: The Burnout-Free Massage Business Model | Amber BriggleSend us a textWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In Part 1 of this inspiring interview, I sit down with Amber Briggle, founder of Soma Massage Therapy, to explore how a side hustle born out of necessity became a million-dollar business that's changing the ma...
2025-05-0633 min